added auto insurance niche

data/auto_insurance.py

@@ -0,0 +1,738 @@
+"""
+Auto Insurance - Complete Psychological Arsenal
+All strategies: fear, urgency, savings, authority, loss aversion, etc.
+Updated with winning ad patterns from high-converting creative analysis.
+"""
+
+# ============================================================================
+# SECTION 1: PSYCHOLOGICAL STRATEGIES
+# ============================================================================
+
+STRATEGIES = {
+    # ------------------------------------------------------------------------
+    # Winning Strategies (High-Converting Patterns)
+    # ------------------------------------------------------------------------
+    
+    "accusation_opener": {
+        "name": "Accusation Opener",
+        "description": "Direct accusation triggers immediate loss aversion - 'OVERPAYING?' style",
+        "hooks": [
+            "OVERPAYING?",
+            "Still Overpaying For Car Insurance?",
+            "Wasting $847/year On Auto Insurance?",
+            "Are You Being Overcharged?",
+            "Paying Too Much? Most Drivers Are.",
+            "Your Insurance Company Is Overcharging You",
+            "Stop Getting Ripped Off On Car Insurance",
+            "You're Probably Paying Double",
+            "Why Are You Still Paying Full Price?",
+            "Being Overcharged Without Knowing It?",
+            "Throwing Money Away Every Month?",
+            "Your Premium Is Too High. Here's Proof.",
+        ],
+        "visual_styles": [
+            "person holding insurance bill, frustrated expression, accusatory",
+            "frustrated driver looking at renewal notice, red 'OVERPAYING?' text",
+            "money flying away from car, loss visualization",
+            "comparison of high vs low price with red X on high price",
+            "person counting money with worried expression",
+            "wallet being emptied at gas station, coins and bills falling out",
+        ],
+    },
+    
+    "curiosity_gap": {
+        "name": "Curiosity Gap",
+        "description": "Open loop with 'THIS' or 'Instead' demands click - highest CTR pattern",
+        "hooks": [
+            "Drivers Are Ditching Their Auto Insurance & Doing This Instead",
+            "Thousands of drivers are dropping their insurance after THIS",
+            "Drivers Over 50 Are Switching To THIS",
+            "What Smart Drivers Know About Car Insurance",
+            "The Secret Insurance Companies Don't Want You To Know",
+            "Everyone's Switching. Here's Why.",
+            "This Is Why Your Neighbors Pay Less",
+            "What 2,437 Drivers In Your Area Just Discovered",
+            "The Loophole Drivers Are Using",
+            "They Found Something Better. Have You?",
+            "After Seeing THIS, You'll Never Overpay Again",
+            "One Simple Change Saves Thousands",
+        ],
+        "visual_styles": [
+            "driver looking at odometer or dashboard, candid documentary",
+            "collage with driver's license and insurance card",
+            "person reading document with surprised expression",
+            "group of drivers with knowing expressions",
+            "person pointing at hidden information, reveal moment",
+            "before/after document comparison with circled numbers",
+        ],
+    },
+    
+    "specific_price_anchor": {
+        "name": "Specific Price Anchor",
+        "description": "Oddly specific prices ($47.33 not $50) create instant believability",
+        "hooks": [
+            "Car Insurance for as low as $29/month",
+            "Auto Insurance with coverage as low as $29/month",
+            "$67.33/month For Full Coverage",
+            "Pay Just $37/month Instead of $150+",
+            "Locked In At $42/month",
+            "Full Protection For $1.25/day",
+            "Coverage From $29/month",
+            "$57/month Beats Your Current Rate",
+            "Most Drivers Qualify For $39/month",
+            "Switch And Pay Just $63/month",
+            "Rates Starting At $27.50/month",
+        ],
+        "visual_styles": [
+            "giant price number $29 in teal/bold color, age buttons below",
+            "clean white background, price dominant, age selector: 18-35, 36-55, 56+",
+            "BLACK FRIDAY style with specific price and gold balloons",
+            "price comparison showing crossed-out high price, new low price",
+            "calculator interface showing specific savings number",
+            "insurance card or policy showing exact monthly amount",
+        ],
+    },
+    
+    "before_after_proof": {
+        "name": "Before/After Proof",
+        "description": "Specific savings numbers with visual proof creates social proof",
+        "hooks": [
+            "WAS: $1,842 → NOW: $647",
+            "How I Dropped My Premium By $1,195/year",
+            "Paid $2,200. Now Pay $756.",
+            "From $167/month To $57/month",
+            "Cut My Bill In Half. Here's How.",
+            "Saved $1,147 In 5 Minutes",
+            "Before: $2,400/year After: $780/year",
+            "My Friend Showed Me How To Save $900",
+            "Real Savings: $1,356 Less Per Year",
+            "Went From Overpaying To Saving Big",
+            "The 5-Minute Switch That Saved Me $1,200",
+        ],
+        "visual_styles": [
+            "real driver 30-55 holding document with circled numbers, testimonial",
+            "before/after price bar: red 'WAS' vs green 'NOW'",
+            "split screen: old bill vs new bill with circles",
+            "person giving thumbs up with savings numbers visible",
+            "calculator or phone showing savings calculation",
+            "happy driver reviewing lower insurance bill in car",
+        ],
+    },
+    
+    "quiz_interactive": {
+        "name": "Quiz/Interactive",
+        "description": "Quiz format drives engagement and self-selection",
+        "hooks": [
+            "What Year Is Your Car?",
+            "Tap Your Age To Calculate Your New Rate",
+            "Answer 3 Questions. See Your Rate.",
+            "How Many Miles Do You Drive?",
+            "Check Your Eligibility In 60 Seconds",
+            "Take The 30-Second Quiz",
+            "Select Your Age Bracket",
+            "When Did You Last Shop For Insurance?",
+            "Find Your New Rate - 2 Questions",
+            "See If You Qualify For Lower Rates",
+            "Quick Quiz: How Much Can You Save?",
+            "Select Your State To See Rates",
+        ],
+        "visual_styles": [
+            "iPhone Notes app dark mode with checkboxes: 2010 or older, 2010-2020, 2020+",
+            "age selector buttons: 18-35 (yellow), 36-55 (blue), 56+ (red)",
+            "quiz interface with multiple choice options",
+            "clean UI with 'Tap below to see your rate'",
+            "interactive calculator mockup",
+            "state selection dropdown or map interface",
+        ],
+    },
+    
+    "authority_transfer": {
+        "name": "Authority Transfer",
+        "description": "Transfer trust from government/institutions - highest trust pattern",
+        "hooks": [
+            "State Farm & GEICO Competitors Bring Savings!",
+            "Sponsored by Major Insurance Providers",
+            "Government Program For Safe Drivers",
+            "New State Program Cuts Insurance Costs",
+            "Federal Assistance For Drivers Over 50",
+            "Official: Safe Drivers Qualify For Reduced Rates",
+            "State-Approved Savings Program",
+            "DMV-Verified Rate Reduction",
+            "Senior Drivers: New Benefit Available",
+            "Good Drivers: Check Eligibility",
+            "Official Notice: Rate Reduction Program",
+            "State Insurance Commission Announces Savings",
+        ],
+        "visual_styles": [
+            "official seal, government document aesthetic",
+            "driver's license with official badge background",
+            "official letterhead style with seal and formal typography",
+            "state capitol building with official banner",
+            "government form aesthetic with checkboxes",
+            "DMV or insurance commission seal visible",
+        ],
+    },
+    
+    "identity_targeting": {
+        "name": "Identity Targeting",
+        "description": "Direct demographic callout creates instant self-selection",
+        "hooks": [
+            "Drivers Won't Have To Pay More Than $39 A Month",
+            "Drivers Over 50: Check Your Eligibility",
+            "Safe drivers over the age of 50...",
+            "If You're 50+ And Drive, Read This",
+            "Attention: Drivers Born Before 1975",
+            "For Drivers 55 And Older",
+            "65+ Drivers: New Rate Available",
+            "Baby Boomers: Insurance Relief Is Here",
+            "Retired Drivers: Special Program",
+            "If You Drive And You're Over 50...",
+            "Senior Citizen Auto Insurance Rates",
+            "Safe Drivers Turning 65 This Year",
+        ],
+        "visual_styles": [
+            "four diverse driver faces in portrait style, dignified, relatable",
+            "real senior driver in their car, trustworthy",
+            "driver looking at camera, confident expression",
+            "multiple drivers of different ages, inclusive",
+            "senior holding insurance card, testimonial style",
+            "mature hands on steering wheel or holding keys",
+        ],
+    },
+    
+    "insider_secret": {
+        "name": "Insider Secret",
+        "description": "Exclusivity and hidden knowledge framing",
+        "hooks": [
+            "The Easiest Way To Cut Car Insurance Bills",
+            "What Insurance Companies Don't Want You To Know",
+            "The Loophole That Saves Thousands",
+            "Former Agent Reveals Industry Secret",
+            "The Trick Your Insurance Company Hides",
+            "Why Insiders Pay 40% Less",
+            "The One Thing That Cuts Your Premium In Half",
+            "What They Don't Tell You About Auto Insurance",
+            "Insurance Industry Insider Speaks Out",
+            "The Secret Smart Drivers Use",
+            "Hidden Discount Most People Miss",
+            "The Backdoor To Lower Rates",
+        ],
+        "visual_styles": [
+            "person whispering or revealing secret, documentary candid",
+            "document being unveiled or revealed",
+            "insider/whistleblower aesthetic, anonymous feel",
+            "magnifying glass over insurance policy",
+            "hidden text being exposed or highlighted",
+            "person looking over shoulder, sharing secret",
+        ],
+    },
+    
+    # ------------------------------------------------------------------------
+    # Core Psychological Strategies
+    # ------------------------------------------------------------------------
+    
+    "fear_based": {
+        "name": "Fear-Based",
+        "description": "Trigger fear of accidents, tickets, and worst-case scenarios",
+        "hooks": [
+            "One accident could bankrupt you",
+            "Are you one fender-bender away from financial ruin?",
+            "Uninsured? One ticket costs $5,000+",
+            "Driving without coverage is illegal",
+            "What if you hit someone tomorrow?",
+            "Medical bills from one crash: $250,000",
+            "Your family could lose everything",
+            "Lawsuit from one accident could take your house",
+            "Can you afford a $50,000 hospital bill?",
+            "Police are cracking down on uninsured drivers",
+            "The average car accident costs $57,000",
+            "Are you gambling with your family's future?",
+        ],
+        "visual_styles": [
+            "car accident scene with vintage film grain, documentary footage",
+            "damaged car on roadside with old VHS quality",
+            "police lights flashing, aged documentary photography",
+            "worried driver after minor accident, candid shot",
+            "tow truck removing damaged vehicle, old news footage aesthetic",
+            "hospital bills on dashboard, vintage feel",
+        ],
+    },
+    
+    "urgency_scarcity": {
+        "name": "Urgency & Scarcity",
+        "description": "Create time pressure and limited availability",
+        "hooks": [
+            "Rates increasing in 48 hours",
+            "Last chance for 2024 pricing",
+            "Only 23 spots left at this rate",
+            "Offer expires midnight",
+            "Insurers are RAISING rates in your area",
+            "Lock in before it's too late",
+            "Price hike coming January 1st",
+            "Limited-time discount ending soon",
+            "Your quote expires in 24 hours",
+            "Enrollment window closing",
+            "Act now or pay 30% more next month",
+            "Final warning: rates going up",
+        ],
+        "visual_styles": [
+            "countdown timer graphic, urgent red colors",
+            "calendar with deadline circled",
+            "clock showing almost midnight",
+            "red URGENT stamp on documents",
+            "limited time banner, expiring offer",
+        ],
+    },
+    
+    "social_proof_fomo": {
+        "name": "Social Proof & FOMO",
+        "description": "Show others are doing it, create fear of missing out",
+        "hooks": [
+            "2,437 drivers in your area switched THIS WEEK",
+            "Your neighbors are saving. Are you?",
+            "Join 3.7 million smart drivers",
+            "Why is everyone switching?",
+            "The #1 choice for drivers in 2024",
+            "9 out of 10 drivers recommend this",
+            "Everyone in your neighborhood is saving. Except you?",
+            "Don't be the last one overpaying",
+            "Over 1 million claims paid this year",
+            "Rated #1 by Consumer Reports",
+            "The insurance your neighbors trust",
+            "Smart drivers are making the switch",
+        ],
+        "visual_styles": [
+            "happy drivers in neighborhood, protected",
+            "map showing covered drivers in area",
+            "crowd of satisfied customers",
+            "testimonial collage of happy drivers",
+            "5-star rating badges, trust indicators",
+        ],
+    },
+    
+    "guilt_shame": {
+        "name": "Guilt & Shame",
+        "description": "Trigger guilt about family responsibility",
+        "hooks": [
+            "Can you look your family in the eye without coverage?",
+            "Your kids are counting on you",
+            "Don't let them down",
+            "Responsible drivers don't gamble with their family's future",
+            "What will you tell your kids after an accident?",
+            "A real parent protects their family",
+            "Your spouse trusts you to keep them safe",
+            "Failure to protect is a choice",
+            "They're depending on you. Don't fail them.",
+            "Would your family forgive you?",
+            "Every mile without coverage is a risk to your family",
+            "What kind of driver are you?",
+        ],
+        "visual_styles": [
+            "parent looking worried with kids in backseat",
+            "family photo with protective imagery",
+            "father looking at damaged car, regret",
+            "mother with child, concerned expression",
+            "car seat in damaged vehicle, emotional impact",
+        ],
+    },
+    
+    "greed_savings": {
+        "name": "Greed & Savings",
+        "description": "Appeal to desire to save money and get more",
+        "hooks": [
+            "You're overpaying by $1,147/year",
+            "Stop throwing money away",
+            "Get $500 back instantly",
+            "Why pay more for less?",
+            "Save up to 45% on your premium",
+            "Free quote reveals your savings",
+            "Most drivers can save $900+",
+            "You're leaving money on the table",
+            "Switch and save in 5 minutes",
+            "Same coverage. Half the price.",
+            "Get more coverage for less money",
+            "Stop wasting money on overpriced insurance",
+        ],
+        "visual_styles": [
+            "stack of cash, money savings",
+            "piggy bank overflowing with coins",
+            "comparison chart showing savings",
+            "happy driver reviewing lower bills in car",
+            "calculator showing big savings number",
+            "wallet with money, financial freedom",
+        ],
+    },
+    
+    "authority_trust": {
+        "name": "Authority & Trust",
+        "description": "Leverage expert credibility and insider knowledge",
+        "hooks": [
+            "Former agent reveals the truth",
+            "Industry insider secret exposed",
+            "A+ rated, 75 years trusted",
+            "Backed by major insurers",
+            "Exposed: The coverage gap trap",
+            "Insurance agent confessions",
+            "The dirty secret of cheap policies",
+            "What your agent isn't telling you",
+            "BBB accredited with zero complaints",
+            "Trusted by millions of drivers",
+            "Licensed in all 50 states",
+        ],
+        "visual_styles": [
+            "professional insurance agent, trustworthy",
+            "A+ rating badge, gold seal",
+            "official documents, certificates",
+            "expert in business attire",
+            "trust badges, security icons",
+            "newspaper headline style, exposed",
+        ],
+    },
+    
+    "loss_aversion": {
+        "name": "Loss Aversion",
+        "description": "Emphasize what they stand to lose",
+        "hooks": [
+            "Everything you've worked for - GONE after one crash",
+            "Average accident costs $57,000 in damages",
+            "You can't get back what's already lost",
+            "Your savings. Your car. Your future. Gone.",
+            "One lawsuit could take everything",
+            "Imagine losing it all tomorrow",
+            "The average accident destroys years of savings",
+            "Your life's work, wiped out in seconds",
+            "What would you do if sued for $250,000?",
+            "Some things can never be replaced",
+            "Everything you own could be at risk",
+            "Your assets, your peace of mind, your security",
+        ],
+        "visual_styles": [
+            "before/after accident comparison",
+            "damaged car in lot, total loss",
+            "family photo with worried expression",
+            "empty driveway where car used to be",
+            "lawsuit papers on dashboard",
+            "bank account with zero balance",
+        ],
+    },
+    
+    "anchoring": {
+        "name": "Anchoring",
+        "description": "Compare high value to low cost",
+        "hooks": [
+            "Coverage worth $100,000 for just $37/month",
+            "Compared to losing everything, $1.25/day is nothing",
+            "Full protection for less than your coffee habit",
+            "Your car is worth $30K. Protection is $29/month.",
+            "Accident cost: $50,000. Coverage cost: $42/month.",
+            "Insurance: $35/month. Lawsuit: $250,000.",
+            "Skip one lunch a week. Protect everything you own.",
+            "The cost of not having insurance: everything",
+            "$1.00/day protects $100,000 in assets",
+            "Cheaper than your streaming subscription",
+        ],
+        "visual_styles": [
+            "scale comparing cost vs value",
+            "coffee cup vs car comparison",
+            "small price tag vs big protection",
+            "simple math equation graphic",
+            "price comparison infographic",
+        ],
+    },
+    
+    "simplicity": {
+        "name": "Simplicity & Ease",
+        "description": "Emphasize how easy it is to get covered",
+        "hooks": [
+            "Get covered in 3 minutes",
+            "One click. Full protection.",
+            "No paperwork. No hassle.",
+            "Quote in 60 seconds",
+            "The easiest insurance you'll ever buy",
+            "Set it and forget it protection",
+            "Online in minutes, protected for years",
+            "Skip the agent. Save time and money.",
+            "Apply from your phone",
+            "Instant quote, instant coverage",
+            "The lazy driver's insurance solution",
+            "Why is getting insurance still this hard? (It isn't anymore)",
+        ],
+        "visual_styles": [
+            "person on phone in car, relaxed",
+            "simple 3-step process graphic",
+            "checkmark, done, complete icons",
+            "happy person with phone showing quote",
+            "clean, minimal interface screenshot",
+        ],
+    },
+    
+    "comparison_envy": {
+        "name": "Comparison & Envy",
+        "description": "Compare to others who are better protected",
+        "hooks": [
+            "Your coworker pays less and gets more coverage",
+            "Why are smart drivers switching?",
+            "They're protected. Why aren't you?",
+            "Same car. Same record. Half the premium.",
+            "What do they know that you don't?",
+            "Your friend just saved $900. Your turn.",
+            "Your colleague's claim was covered. Would yours be?",
+            "Everyone's switching. What are you waiting for?",
+            "Don't be the only unprotected driver",
+            "Your neighbor's accident was covered. Would yours be?",
+        ],
+        "visual_styles": [
+            "two cars side by side, one protected",
+            "neighbor comparison graphic",
+            "protected driver vs exposed driver",
+            "happy driver vs worried driver",
+            "community showing coverage differences",
+        ],
+    },
+    
+    "transformation": {
+        "name": "Transformation & Peace",
+        "description": "Show the transformation from worry to peace",
+        "hooks": [
+            "From worried to worry-free in 5 minutes",
+            "Drive confidently knowing you're covered",
+            "Finally, peace of mind on the road",
+            "Stop worrying. Start driving.",
+            "Imagine never worrying about accidents again",
+            "The weight off your shoulders",
+            "From stressed to blessed",
+            "Drive your life. We'll protect your car.",
+            "Worry-free driving starts here",
+            "Breathe easy. You're protected.",
+        ],
+        "visual_styles": [
+            "relaxed driver on peaceful road",
+            "person driving peacefully",
+            "before/after: worried vs happy driver",
+            "open road, secure feeling",
+            "family enjoying road trip, not worrying",
+        ],
+    },
+}
+
+# ============================================================================
+# SECTION 2: HIGH-CONVERTING VISUAL LIBRARY
+# ============================================================================
+
+PROTECTION_SAFETY_VISUALS = [
+    "driver confidently behind wheel, daylight",
+    "car parked safely in driveway, protected",
+    "parent with kids buckled safely in backseat",
+    "calm driving while storm clouds in distance",
+    "hands on steering wheel, confident grip",
+    "car + checkmark overlay, protected",
+]
+
+ACCIDENT_FEAR_VISUALS = [
+    "half image: safe car / damaged car",
+    "minor fender bender, manageable damage",
+    "cracked windshield close-up",
+    "dented bumper on roadside",
+    "flat tire by highway",
+    "damaged car blurred in background, intact one sharp",
+]
+
+FAMILY_SAFETY_VISUALS = [
+    "parents with kids in car seats, secure",
+    "child buckled in backseat safely",
+    "family loading car for road trip",
+    "parent checking mirrors with kids inside",
+    "multi-generational family in SUV",
+]
+
+FIRST_TIME_DRIVER_VISUALS = [
+    "teenager holding new driver's license",
+    "new driver with keys, excited",
+    "first car purchase, proud moment",
+    "SOLD sign outside dealership",
+    "young driver + nervous parent",
+]
+
+VEHICLE_ASSET_VISUALS = [
+    "beautiful car at sunset",
+    "clean driveway + new car parked",
+    "car with subtle price tag icon",
+    "car loan documents overlay",
+    "before/after car detailing shots",
+]
+
+PROBLEM_RISK_VISUALS = [
+    "minor fender bender damage",
+    "cracked windshield repair",
+    "tire blowout on highway",
+    "hail damage on hood",
+    "parking lot door ding",
+    "weather damage to vehicle",
+]
+
+RELIEF_VISUALS = [
+    "sunlight after rain over car",
+    "driver relaxing after safe arrival",
+    "family safe after road trip",
+    "car with insurance card visible",
+    "coffee in car, peaceful morning commute",
+]
+
+FINANCIAL_VISUALS = [
+    "official-looking insurance documents",
+    "phone with insurance app open",
+    "car + savings icon",
+    "insurance card on dashboard",
+    "calculator + paperwork in car",
+]
+
+COMPARISON_CHOICE_VISUALS = [
+    "insured vs uninsured driver split",
+    "cheap insurance vs proper coverage",
+    "umbrella over car vs rain",
+    "shield vs hazard symbol",
+]
+
+MINIMAL_SYMBOLIC_VISUALS = [
+    "simple car icon + shield",
+    "line-art car with lock",
+    "car inside protective bubble",
+    "steering wheel with checkmark",
+    "key + car silhouette",
+]
+
+LIFESTYLE_VISUALS = [
+    "morning commute, peaceful drive",
+    "weekend road trip with family",
+    "car parked at scenic overlook",
+    "daily routine, coffee and drive",
+    "highway aerial shot, traffic flow",
+]
+
+TEXT_FIRST_VISUALS = [
+    "text overlay: 'This driver is insured. Are you?'",
+    "text overlay: 'Most drivers are underinsured.'",
+    "text overlay: 'Hope is not a plan.'",
+    "text overlay: 'One accident can change everything.'",
+]
+
+SEASONAL_VISUALS = [
+    "rain driving (wet road safety)",
+    "summer heat (breakdown risk)",
+    "winter snow conditions",
+    "road trip season",
+]
+
+HIGH_CONVERTING_VISUAL_LIBRARY = (
+    PROTECTION_SAFETY_VISUALS +
+    ACCIDENT_FEAR_VISUALS +
+    FAMILY_SAFETY_VISUALS +
+    FIRST_TIME_DRIVER_VISUALS +
+    VEHICLE_ASSET_VISUALS +
+    PROBLEM_RISK_VISUALS +
+    RELIEF_VISUALS +
+    FINANCIAL_VISUALS +
+    COMPARISON_CHOICE_VISUALS +
+    MINIMAL_SYMBOLIC_VISUALS +
+    LIFESTYLE_VISUALS +
+    TEXT_FIRST_VISUALS +
+    SEASONAL_VISUALS
+)
+
+# ============================================================================
+# SECTION 3: CREATIVE ELEMENTS
+# ============================================================================
+
+CREATIVE_DIRECTIONS = [
+    "accusatory",          # Direct accusation style
+    "curiosity-driven",    # Open loop/secret style
+    "price-focused",       # Price anchor emphasis
+    "proof-based",        # Evidence/testimonial style
+    "quiz-interactive",    # Interactive/engagement style
+    "authority-backed",    # Authority/trust transfer
+    "identity-targeted",   # Demographic callout
+    "insider-reveal",      # Exclusive/hidden knowledge
+    "urgent",              # Time-sensitive urgency
+]
+
+VISUAL_MOODS = [
+    "documentary-candid",      # Documentary photography style
+    "vintage-authentic",       # Vintage/retro aesthetic
+    "proof-testimonial",       # Testimonial/evidence style
+    "ui-screenshot",          # Native app interface style
+    "official-institutional",  # Official/document style
+    "warm-nostalgic",         # Warm, nostalgic tones
+    "raw-unpolished",         # Raw, unpolished UGC feel
+    "news-expose",            # News/editorial style
+]
+
+COPY_TEMPLATES = [
+    {
+        "structure": "hook_then_cta",
+        "format": "{hook}\n\n{supporting_text}\n\n👉 {cta}",
+    },
+    {
+        "structure": "question_answer",
+        "format": "{question}\n\n{answer}\n\n{cta}",
+    },
+    {
+        "structure": "stat_hook",
+        "format": "⚠️ {statistic}\n\n{explanation}\n\n{cta}",
+    },
+    {
+        "structure": "story_hook",
+        "format": "{story_opening}\n\n{story_middle}\n\n{cta}",
+    },
+]
+
+CTAS = [
+    "Check Your Eligibility",
+    "See If You Qualify",
+    "Check Eligibility Now",
+    "Tap To See Your Rate",
+    "Calculate Your Savings",
+    "Get Your Free Quote",
+    "See Your New Rate",
+    "Find Out How Much You Can Save",
+    "Click To See Your Savings",
+    "Get Protected Now",
+    "Start Saving Today",
+    "Don't Miss This",
+    "Claim Your Rate",
+    "Drivers: Check Your Rate",
+    "See Driver Rates",
+    "50+: Get Your Quote",
+]
+
+# ============================================================================
+# SECTION 4: AGGREGATED DATA
+# ============================================================================
+
+STRATEGY_NAMES = list(STRATEGIES.keys())
+
+ALL_HOOKS = []
+for strategy in STRATEGIES.values():
+    ALL_HOOKS.extend(strategy["hooks"])
+
+ALL_VISUAL_STYLES = []
+for strategy in STRATEGIES.values():
+    ALL_VISUAL_STYLES.extend(strategy["visual_styles"])
+ALL_VISUAL_STYLES.extend(HIGH_CONVERTING_VISUAL_LIBRARY)
+
+# ============================================================================
+# SECTION 5: DATA EXPORT
+# ============================================================================
+
+def get_niche_data():
+    """Return all auto insurance data for the generator."""
+    return {
+        "niche": "auto_insurance",
+        "strategies": STRATEGIES,
+        "all_hooks": ALL_HOOKS,
+        "all_visual_styles": ALL_VISUAL_STYLES,
+        "strategy_names": STRATEGY_NAMES,
+        "creative_directions": CREATIVE_DIRECTIONS,
+        "visual_moods": VISUAL_MOODS,
+        "copy_templates": COPY_TEMPLATES,
+        "ctas": CTAS,
+    }

data/frameworks.py

@@ -365,6 +365,7 @@ def get_frameworks_for_niche(niche: str, count: int = 3) -> List[Dict[str, Any]]
     niche_preferences = {
         "home_insurance": ["testimonial", "problem_solution", "authority", "before_after", "lifestyle"],
         "glp1": ["before_after", "testimonial", "lifestyle", "authority", "problem_solution"],
+        "auto_insurance": ["testimonial", "problem_solution", "authority", "before_after", "comparison"],
     }
     
     # Get preferred frameworks or use all

data/triggers.py

@@ -132,6 +132,7 @@ def get_triggers_for_niche(niche: str) -> List[Dict[str, Any]]:
     niche_triggers = {
         "home_insurance": ["fear", "greed", "social_proof", "authority", "relief"],
         "glp1": ["transformation", "pride", "social_proof", "authority", "relief"],
+        "auto_insurance": ["fear", "greed", "social_proof", "authority", "relief"],
     }
     trigger_keys = niche_triggers.get(niche_lower, list(PSYCHOLOGICAL_TRIGGERS.keys())[:5])
     return [{"key": k, **PSYCHOLOGICAL_TRIGGERS[k]} for k in trigger_keys if k in PSYCHOLOGICAL_TRIGGERS]

data/visuals.py

@@ -110,6 +110,12 @@ NICHE_VISUAL_GUIDANCE: Dict[str, Dict[str, Any]] = {
         "age_guidance": "Show people aged 30-50 primarily. Avoid defaulting to elderly/senior citizens. Target audience is middle-aged adults, not seniors.",
         "color_preference": "health",
     },
+    "auto_insurance": {
+        "subjects": ["driver with car", "family near vehicle", "car owner looking confident", "person reviewing insurance documents"],
+        "props": ["insurance papers", "car keys", "vehicle", "smartphone with app", "documents"],
+        "avoid": ["car accidents", "crashes", "damaged vehicles prominently", "stressed expressions"],
+        "color_preference": "trust",
+    },
 }
 
 def get_color_palette(trigger: str) -> Dict[str, str]:

frontend/components/generation/BatchForm.tsx

@@ -56,6 +56,7 @@ export const BatchForm: React.FC<BatchFormProps> = ({
             options={[
               { value: "home_insurance", label: "Home Insurance" },
               { value: "glp1", label: "GLP-1" },
+              { value: "auto_insurance", label: "Auto Insurance" },
             ]}
             error={errors.niche?.message}
             {...register("niche")}

frontend/components/generation/ExtensiveForm.tsx

@@ -87,7 +87,8 @@ export const ExtensiveForm: React.FC<ExtensiveFormProps> = ({
             options={[
               { value: "home_insurance", label: "Home Insurance" },
               { value: "glp1", label: "GLP-1" },
-              { value: "others", label: "Others" },
+              { value: "auto_insurance", label: "Auto Insurance" },
+              { value: "others", label: "Others (Custom)" },
             ]}
             error={errors.niche?.message}
             {...register("niche")}

frontend/components/generation/GenerationForm.tsx

@@ -122,6 +122,7 @@ export const GenerationForm: React.FC<GenerationFormProps> = ({
             options={[
               { value: "home_insurance", label: "Home Insurance" },
               { value: "glp1", label: "GLP-1" },
+              { value: "auto_insurance", label: "Auto Insurance" },
             ]}
             error={errors.niche?.message}
             {...register("niche")}

main.py

@@ -110,8 +110,8 @@ if os.path.exists(frontend_static_path):
 # Request/Response schemas
 class GenerateRequest(BaseModel):
     """Request schema for ad generation."""
-    niche: Literal["home_insurance", "glp1"] = Field(
-        description="Target niche: home_insurance or glp1"
+    niche: Literal["home_insurance", "glp1", "auto_insurance"] = Field(
+        description="Target niche: home_insurance, glp1, or auto_insurance"
     )
     num_images: int = Field(
         default=1,
@@ -143,8 +143,8 @@ class GenerateRequest(BaseModel):
 
 class GenerateBatchRequest(BaseModel):
     """Request schema for batch ad generation."""
-    niche: Literal["home_insurance", "glp1"] = Field(
-        description="Target niche: home_insurance or glp1"
+    niche: Literal["home_insurance", "glp1", "auto_insurance"] = Field(
+        description="Target niche: home_insurance, glp1, or auto_insurance"
     )
     count: int = Field(
         default=5,
@@ -225,7 +225,7 @@ class BatchResponse(BaseModel):
 # Matrix-based schemas
 class MatrixGenerateRequest(BaseModel):
     """Request for angle × concept matrix generation."""
-    niche: Literal["home_insurance", "glp1"] = Field(
+    niche: Literal["home_insurance", "glp1", "auto_insurance"] = Field(
         description="Target niche"
     )
     angle_key: Optional[str] = Field(
@@ -276,7 +276,7 @@ class RefineCustomRequest(BaseModel):
     type: Literal["angle", "concept"] = Field(
         description="Whether this is an angle or concept"
     )
-    niche: Literal["home_insurance", "glp1"] = Field(
+    niche: Literal["home_insurance", "glp1", "auto_insurance"] = Field(
         description="Target niche for context"
     )
     goal: Optional[str] = Field(
@@ -316,7 +316,7 @@ class RefineCustomResponse(BaseModel):
 # Motivator generation (angle + concept context)
 class MotivatorGenerateRequest(BaseModel):
     """Request to generate motivators from niche + angle + concept."""
-    niche: Literal["home_insurance", "glp1"] = Field(description="Target niche")
+    niche: Literal["home_insurance", "glp1", "auto_insurance"] = Field(description="Target niche")
     angle: Dict[str, Any] = Field(
         description="Angle context: name, trigger, example (and optional key, category)"
     )
@@ -505,7 +505,7 @@ async def health():
 
 @app.get("/api/trends/{niche}")
 async def get_trends(
-    niche: Literal["home_insurance", "glp1"],
+    niche: Literal["home_insurance", "glp1", "auto_insurance"],
     username: str = Depends(get_current_user)
 ):
     """
@@ -545,7 +545,7 @@ async def get_trends(
 
 @app.get("/api/trends/angles/{niche}")
 async def get_trending_angles(
-    niche: Literal["home_insurance", "glp1"],
+    niche: Literal["home_insurance", "glp1", "auto_insurance"],
     username: str = Depends(get_current_user)
 ):
     """
@@ -1512,7 +1512,7 @@ async def list_image_models():
 
 
 @app.get("/strategies/{niche}")
-async def get_strategies(niche: Literal["home_insurance", "glp1"]):
+async def get_strategies(niche: Literal["home_insurance", "glp1", "auto_insurance"]):
     """
     Get available psychological strategies for a niche.
     

services/generator.py

@@ -56,7 +56,7 @@ except ImportError:
     print("Note: Trend monitor service not available.")
 
 # Data module imports
-from data import home_insurance, glp1
+from data import home_insurance, glp1, auto_insurance
 from services.matrix import matrix_service
 from data.frameworks import get_frameworks_for_niche, get_framework_hook_examples, get_all_frameworks
 from data.containers import (
@@ -78,6 +78,7 @@ from data.visuals import (
 NICHE_DATA = {
     "home_insurance": home_insurance.get_niche_data,
     "glp1": glp1.get_niche_data,
+    "auto_insurance": auto_insurance.get_niche_data,
 }
 
 # Age brackets for identity targeting (proven high-CTR pattern)

services/trend_monitor.py

@@ -19,6 +19,11 @@ NICHE_KEYWORDS = {
         "GLP-1", "Ozempic", "Wegovy", "Mounjaro", "Zepbound",
         "weight loss", "diabetes", "semaglutide", "tirzepatide",
         "weight loss drug", "obesity treatment"
+    ],
+    "auto_insurance": [
+        "auto insurance", "car insurance", "vehicle insurance",
+        "driving safety", "accident rates", "insurance premiums",
+        "car insurance rates", "driver discounts", "vehicle coverage"
     ]
 }