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Sleeping
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"Reels": {
"hook_window_seconds": 3,
"optimal_script_length_words": 120,
"max_script_length_words": 180,
"hook_length_words": 15,
"cta_position": "last_10_percent",
"optimal_sentences_per_section": {"hook": 2, "body": 6, "cta": 1},
"pacing_norm": "fast",
"avg_retention_curve": "steep_drop_at_3s_then_gradual",
"penalty_for_slow_start": true,
"reward_for_pattern_interrupt": true,
"notes": "Fastest drop-off. Hook must deliver value in 3 seconds. No warmup allowed."
},
"Shorts": {
"hook_window_seconds": 2,
"optimal_script_length_words": 80,
"max_script_length_words": 120,
"hook_length_words": 10,
"cta_position": "last_5_percent",
"optimal_sentences_per_section": {"hook": 1, "body": 4, "cta": 1},
"pacing_norm": "very_fast",
"avg_retention_curve": "steep_drop_at_2s",
"penalty_for_slow_start": true,
"reward_for_pattern_interrupt": true,
"notes": "Shortest attention window. One-sentence hook maximum. Body must be dense."
},
"Feed": {
"hook_window_seconds": 5,
"optimal_script_length_words": 200,
"max_script_length_words": 300,
"hook_length_words": 25,
"cta_position": "last_15_percent",
"optimal_sentences_per_section": {"hook": 3, "body": 10, "cta": 2},
"pacing_norm": "moderate",
"avg_retention_curve": "gradual_decline",
"penalty_for_slow_start": false,
"reward_for_pattern_interrupt": false,
"notes": "Longer attention window. Can build up to the hook. More space for nuance."
},
"TikTok": {
"hook_window_seconds": 2,
"optimal_script_length_words": 100,
"max_script_length_words": 150,
"hook_length_words": 12,
"cta_position": "last_8_percent",
"optimal_sentences_per_section": {"hook": 1, "body": 5, "cta": 1},
"pacing_norm": "very_fast",
"avg_retention_curve": "steep_drop_at_2s_recovery_possible",
"penalty_for_slow_start": true,
"reward_for_pattern_interrupt": true,
"notes": "Similar to Shorts but with stronger recovery potential mid-video."
}
}
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