difficulty: medium

script_text: Chhota dukaan, bada sapna. Main aaj teen saal pehle ek kiryana dukaan chalata tha. Mahine ki kamai teen hajar. Ab usi dukaan se main saath hajar kama raha hoon. Kya badla? Sirf ek cheez â€” main UPI QR code lagaya aur WhatsApp Business set kiya. Customers ko WhatsApp pe list bhejne laga. Orders aane lage. Delivery bhi shuru ki, sirf do kilometre radius mein. Delivery charge nahi liya pehle teen mahine. Ab regular customers hain. Teen hajar se saath hajar ka jump sirf teen cheez se hua: digital payment, WhatsApp list, aur ghar delivery. Aapke paas koi dukaan hai? Comment mein batao, main aapko personally bata sakta hoon kya karna hai.

region: Tier-2 Hindi belt

platform: Reels

niche: small business

curriculum_notes: Trade-off scenario. Critic and Defender both have valid points. Reward signal emerges over 2â€“3 steps.

tier: established

posting_frequency: daily

voice_descriptors: Hinglish storytelling regional humorous

platform_primary: Shorts


script_text: Ye jo aap dekh rahe hain na, yeh sirf ek mela nahi hai. Yeh Pushkar Mela hai â€” duniya ka sabse bada camel fair. Har saal kartik poornima pe laakhon log aate hain. Aur yeh sirf camels nahi hain. Yahan performers hain, folk singers hain, wrestlers hain. Main yahan paanch saal se aa raha hoon. Har baar kuch naya milta hai. Is saal mujhe ek aise kaarigir mile jo oopar ki photo mein hain â€” yeh aadmi sirf haath se yeh kaam karta hai, koi machine nahi. Uska naam Ramji lal hai, Barmer se aaye hain. Unke haath ki yeh kala maar jaayegi agar hum record nahi karte. Isliye main yahan hoon. Follow karo agar aap chahte ho ki aisi kahaniyan land ho aapke feed pe.

platform: Shorts

niche: local culture

posting_frequency: frequent

voice_descriptors: casual data-driven Hinglish


script_text: Stop pitching your startup idea to everyone. Here's why. When you tell people your idea, your brain gets a dopamine hit from their reaction â€” even if they say nothing useful. That dopamine hit tricks your brain into feeling like progress was made. It wasn't. The only validation that matters is someone paying you money, or using your product for thirty days in a row. Everything else is noise. I've seen founders spend six months getting feedback from friends and family and calling it market research. It's not. Your first ten customers should come from cold outreach, not your network. Because people in your network will lie to protect your feelings. Strangers will tell you the truth by either paying or not paying. Go find ten strangers. Follow for more contrarian startup takes.

region: Pan-India English

niche: startup advice

voice_descriptors: casual direct

platform_primary: Reels


platform: Feed

curriculum_notes: Feed platform cross-platform variant — moderate pacing, longer length budget.