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Initial deploy: full app with 4-tier keyword research, per-task models; RAG index served from a separate private dataset repo
f23046e verified | { | |
| "retrieved_date": "2026-07-02", | |
| "disclaimer": "Curated industry-average estimates compiled from commonly published benchmark reports (WordStream/LocalIQ Google Ads benchmarks, Meta for Business, LinkedIn Marketing Solutions, TikTok for Business, YouTube Ads benchmarks). These are directional averages for planning purposes only, not live or guaranteed figures. Actual performance varies by targeting, creative, and competition. Refresh this file periodically via a maintainer review, not via live scraping at request time.", | |
| "channels": ["search", "display", "meta", "linkedin", "tiktok", "youtube"], | |
| "industries": { | |
| "ecommerce_retail": { | |
| "search": {"cpc_usd": 1.16, "ctr_pct": 2.69, "cvr_pct": 2.81}, | |
| "display": {"cpc_usd": 0.63, "ctr_pct": 0.51, "cvr_pct": 0.59}, | |
| "meta": {"cpc_usd": 1.20, "ctr_pct": 1.61, "cvr_pct": 2.50}, | |
| "linkedin": {"cpc_usd": 5.50, "ctr_pct": 0.50, "cvr_pct": 1.50}, | |
| "tiktok": {"cpc_usd": 1.00, "ctr_pct": 1.00, "cvr_pct": 1.30}, | |
| "youtube": {"cpc_usd": 0.15, "ctr_pct": 0.65, "cvr_pct": 0.90} | |
| }, | |
| "apparel_fashion": { | |
| "search": {"cpc_usd": 0.94, "ctr_pct": 3.06, "cvr_pct": 2.55}, | |
| "display": {"cpc_usd": 0.45, "ctr_pct": 0.55, "cvr_pct": 0.50}, | |
| "meta": {"cpc_usd": 0.90, "ctr_pct": 1.80, "cvr_pct": 2.20}, | |
| "linkedin": {"cpc_usd": 6.50, "ctr_pct": 0.40, "cvr_pct": 1.00}, | |
| "tiktok": {"cpc_usd": 0.85, "ctr_pct": 1.30, "cvr_pct": 1.60}, | |
| "youtube": {"cpc_usd": 0.12, "ctr_pct": 0.70, "cvr_pct": 0.80} | |
| }, | |
| "b2b_saas": { | |
| "search": {"cpc_usd": 3.80, "ctr_pct": 2.41, "cvr_pct": 3.04}, | |
| "display": {"cpc_usd": 1.10, "ctr_pct": 0.44, "cvr_pct": 0.80}, | |
| "meta": {"cpc_usd": 2.10, "ctr_pct": 0.90, "cvr_pct": 1.50}, | |
| "linkedin": {"cpc_usd": 7.50, "ctr_pct": 0.55, "cvr_pct": 2.80}, | |
| "tiktok": {"cpc_usd": 1.60, "ctr_pct": 0.60, "cvr_pct": 0.90}, | |
| "youtube": {"cpc_usd": 0.22, "ctr_pct": 0.50, "cvr_pct": 1.00} | |
| }, | |
| "technology_electronics": { | |
| "search": {"cpc_usd": 2.69, "ctr_pct": 2.09, "cvr_pct": 2.40}, | |
| "display": {"cpc_usd": 0.85, "ctr_pct": 0.48, "cvr_pct": 0.60}, | |
| "meta": {"cpc_usd": 1.50, "ctr_pct": 1.20, "cvr_pct": 1.70}, | |
| "linkedin": {"cpc_usd": 6.80, "ctr_pct": 0.45, "cvr_pct": 1.90}, | |
| "tiktok": {"cpc_usd": 1.20, "ctr_pct": 1.00, "cvr_pct": 1.20}, | |
| "youtube": {"cpc_usd": 0.18, "ctr_pct": 0.60, "cvr_pct": 0.90} | |
| }, | |
| "education": { | |
| "search": {"cpc_usd": 2.40, "ctr_pct": 3.78, "cvr_pct": 3.39}, | |
| "display": {"cpc_usd": 0.55, "ctr_pct": 0.53, "cvr_pct": 0.70}, | |
| "meta": {"cpc_usd": 1.10, "ctr_pct": 1.40, "cvr_pct": 2.00}, | |
| "linkedin": {"cpc_usd": 5.80, "ctr_pct": 0.50, "cvr_pct": 2.20}, | |
| "tiktok": {"cpc_usd": 0.80, "ctr_pct": 1.10, "cvr_pct": 1.30}, | |
| "youtube": {"cpc_usd": 0.14, "ctr_pct": 0.68, "cvr_pct": 1.00} | |
| }, | |
| "finance_insurance": { | |
| "search": {"cpc_usd": 3.44, "ctr_pct": 2.91, "cvr_pct": 5.10}, | |
| "display": {"cpc_usd": 1.20, "ctr_pct": 0.35, "cvr_pct": 1.00}, | |
| "meta": {"cpc_usd": 1.80, "ctr_pct": 0.85, "cvr_pct": 2.00}, | |
| "linkedin": {"cpc_usd": 8.50, "ctr_pct": 0.42, "cvr_pct": 3.00}, | |
| "tiktok": {"cpc_usd": 1.50, "ctr_pct": 0.70, "cvr_pct": 1.20}, | |
| "youtube": {"cpc_usd": 0.25, "ctr_pct": 0.45, "cvr_pct": 1.10} | |
| }, | |
| "health_medical": { | |
| "search": {"cpc_usd": 2.62, "ctr_pct": 3.27, "cvr_pct": 3.36}, | |
| "display": {"cpc_usd": 0.70, "ctr_pct": 0.50, "cvr_pct": 0.80}, | |
| "meta": {"cpc_usd": 1.30, "ctr_pct": 1.10, "cvr_pct": 1.80}, | |
| "linkedin": {"cpc_usd": 6.20, "ctr_pct": 0.45, "cvr_pct": 2.00}, | |
| "tiktok": {"cpc_usd": 0.90, "ctr_pct": 0.95, "cvr_pct": 1.10}, | |
| "youtube": {"cpc_usd": 0.16, "ctr_pct": 0.58, "cvr_pct": 0.95} | |
| }, | |
| "home_improvement": { | |
| "search": {"cpc_usd": 3.29, "ctr_pct": 3.32, "cvr_pct": 4.19}, | |
| "display": {"cpc_usd": 0.75, "ctr_pct": 0.47, "cvr_pct": 0.75}, | |
| "meta": {"cpc_usd": 1.40, "ctr_pct": 1.15, "cvr_pct": 1.90}, | |
| "linkedin": {"cpc_usd": 6.00, "ctr_pct": 0.40, "cvr_pct": 1.60}, | |
| "tiktok": {"cpc_usd": 0.95, "ctr_pct": 0.90, "cvr_pct": 1.10}, | |
| "youtube": {"cpc_usd": 0.17, "ctr_pct": 0.55, "cvr_pct": 0.90} | |
| }, | |
| "legal": { | |
| "search": {"cpc_usd": 6.75, "ctr_pct": 2.93, "cvr_pct": 6.98}, | |
| "display": {"cpc_usd": 1.50, "ctr_pct": 0.30, "cvr_pct": 0.90}, | |
| "meta": {"cpc_usd": 2.20, "ctr_pct": 0.80, "cvr_pct": 1.80}, | |
| "linkedin": {"cpc_usd": 9.00, "ctr_pct": 0.38, "cvr_pct": 2.20}, | |
| "tiktok": {"cpc_usd": 1.80, "ctr_pct": 0.55, "cvr_pct": 1.00}, | |
| "youtube": {"cpc_usd": 0.30, "ctr_pct": 0.40, "cvr_pct": 1.00} | |
| }, | |
| "real_estate": { | |
| "search": {"cpc_usd": 2.37, "ctr_pct": 3.71, "cvr_pct": 3.09}, | |
| "display": {"cpc_usd": 0.65, "ctr_pct": 0.48, "cvr_pct": 0.65}, | |
| "meta": {"cpc_usd": 1.15, "ctr_pct": 1.25, "cvr_pct": 1.70}, | |
| "linkedin": {"cpc_usd": 5.90, "ctr_pct": 0.42, "cvr_pct": 1.70}, | |
| "tiktok": {"cpc_usd": 0.85, "ctr_pct": 1.00, "cvr_pct": 1.10}, | |
| "youtube": {"cpc_usd": 0.15, "ctr_pct": 0.60, "cvr_pct": 0.90} | |
| }, | |
| "travel_hospitality": { | |
| "search": {"cpc_usd": 1.53, "ctr_pct": 4.68, "cvr_pct": 3.55}, | |
| "display": {"cpc_usd": 0.55, "ctr_pct": 0.55, "cvr_pct": 0.60}, | |
| "meta": {"cpc_usd": 1.05, "ctr_pct": 1.50, "cvr_pct": 2.00}, | |
| "linkedin": {"cpc_usd": 6.20, "ctr_pct": 0.40, "cvr_pct": 1.30}, | |
| "tiktok": {"cpc_usd": 0.90, "ctr_pct": 1.20, "cvr_pct": 1.30}, | |
| "youtube": {"cpc_usd": 0.13, "ctr_pct": 0.72, "cvr_pct": 0.90} | |
| }, | |
| "automotive": { | |
| "search": {"cpc_usd": 2.46, "ctr_pct": 4.00, "cvr_pct": 6.03}, | |
| "display": {"cpc_usd": 0.60, "ctr_pct": 0.50, "cvr_pct": 0.70}, | |
| "meta": {"cpc_usd": 1.10, "ctr_pct": 1.30, "cvr_pct": 1.90}, | |
| "linkedin": {"cpc_usd": 6.40, "ctr_pct": 0.38, "cvr_pct": 1.50}, | |
| "tiktok": {"cpc_usd": 0.95, "ctr_pct": 1.05, "cvr_pct": 1.20}, | |
| "youtube": {"cpc_usd": 0.16, "ctr_pct": 0.62, "cvr_pct": 0.95} | |
| }, | |
| "beauty_personal_care": { | |
| "search": {"cpc_usd": 1.02, "ctr_pct": 3.42, "cvr_pct": 2.80}, | |
| "display": {"cpc_usd": 0.48, "ctr_pct": 0.58, "cvr_pct": 0.55}, | |
| "meta": {"cpc_usd": 0.95, "ctr_pct": 1.75, "cvr_pct": 2.30}, | |
| "linkedin": {"cpc_usd": 6.80, "ctr_pct": 0.35, "cvr_pct": 1.10}, | |
| "tiktok": {"cpc_usd": 0.75, "ctr_pct": 1.45, "cvr_pct": 1.70}, | |
| "youtube": {"cpc_usd": 0.13, "ctr_pct": 0.70, "cvr_pct": 0.85} | |
| }, | |
| "restaurants_food": { | |
| "search": {"cpc_usd": 1.35, "ctr_pct": 4.20, "cvr_pct": 5.41}, | |
| "display": {"cpc_usd": 0.50, "ctr_pct": 0.56, "cvr_pct": 0.65}, | |
| "meta": {"cpc_usd": 1.00, "ctr_pct": 1.60, "cvr_pct": 2.10}, | |
| "linkedin": {"cpc_usd": 7.00, "ctr_pct": 0.30, "cvr_pct": 0.90}, | |
| "tiktok": {"cpc_usd": 0.80, "ctr_pct": 1.35, "cvr_pct": 1.40}, | |
| "youtube": {"cpc_usd": 0.14, "ctr_pct": 0.66, "cvr_pct": 0.85} | |
| }, | |
| "fitness_wellness": { | |
| "search": {"cpc_usd": 1.98, "ctr_pct": 3.63, "cvr_pct": 3.31}, | |
| "display": {"cpc_usd": 0.58, "ctr_pct": 0.52, "cvr_pct": 0.70}, | |
| "meta": {"cpc_usd": 1.15, "ctr_pct": 1.55, "cvr_pct": 2.10}, | |
| "linkedin": {"cpc_usd": 6.30, "ctr_pct": 0.40, "cvr_pct": 1.40}, | |
| "tiktok": {"cpc_usd": 0.85, "ctr_pct": 1.30, "cvr_pct": 1.50}, | |
| "youtube": {"cpc_usd": 0.15, "ctr_pct": 0.68, "cvr_pct": 0.95} | |
| }, | |
| "nonprofit": { | |
| "search": {"cpc_usd": 1.71, "ctr_pct": 4.29, "cvr_pct": 3.75}, | |
| "display": {"cpc_usd": 0.40, "ctr_pct": 0.60, "cvr_pct": 0.65}, | |
| "meta": {"cpc_usd": 0.85, "ctr_pct": 1.50, "cvr_pct": 1.80}, | |
| "linkedin": {"cpc_usd": 5.20, "ctr_pct": 0.45, "cvr_pct": 1.60}, | |
| "tiktok": {"cpc_usd": 0.60, "ctr_pct": 1.10, "cvr_pct": 1.10}, | |
| "youtube": {"cpc_usd": 0.10, "ctr_pct": 0.75, "cvr_pct": 0.90} | |
| }, | |
| "professional_services": { | |
| "search": {"cpc_usd": 6.40, "ctr_pct": 2.61, "cvr_pct": 3.30}, | |
| "display": {"cpc_usd": 1.30, "ctr_pct": 0.35, "cvr_pct": 0.85}, | |
| "meta": {"cpc_usd": 1.90, "ctr_pct": 0.95, "cvr_pct": 1.60}, | |
| "linkedin": {"cpc_usd": 8.20, "ctr_pct": 0.48, "cvr_pct": 2.50}, | |
| "tiktok": {"cpc_usd": 1.40, "ctr_pct": 0.65, "cvr_pct": 0.95}, | |
| "youtube": {"cpc_usd": 0.22, "ctr_pct": 0.48, "cvr_pct": 0.95} | |
| }, | |
| "furniture_home_goods": { | |
| "search": {"cpc_usd": 1.28, "ctr_pct": 2.90, "cvr_pct": 2.60}, | |
| "display": {"cpc_usd": 0.52, "ctr_pct": 0.50, "cvr_pct": 0.55}, | |
| "meta": {"cpc_usd": 1.05, "ctr_pct": 1.45, "cvr_pct": 2.00}, | |
| "linkedin": {"cpc_usd": 6.10, "ctr_pct": 0.38, "cvr_pct": 1.30}, | |
| "tiktok": {"cpc_usd": 0.90, "ctr_pct": 1.15, "cvr_pct": 1.30}, | |
| "youtube": {"cpc_usd": 0.15, "ctr_pct": 0.60, "cvr_pct": 0.85} | |
| }, | |
| "industrial_manufacturing": { | |
| "search": {"cpc_usd": 3.10, "ctr_pct": 2.61, "cvr_pct": 2.90}, | |
| "display": {"cpc_usd": 0.90, "ctr_pct": 0.40, "cvr_pct": 0.70}, | |
| "meta": {"cpc_usd": 1.60, "ctr_pct": 0.85, "cvr_pct": 1.50}, | |
| "linkedin": {"cpc_usd": 8.80, "ctr_pct": 0.50, "cvr_pct": 2.60}, | |
| "tiktok": {"cpc_usd": 1.30, "ctr_pct": 0.60, "cvr_pct": 0.90}, | |
| "youtube": {"cpc_usd": 0.20, "ctr_pct": 0.50, "cvr_pct": 0.90} | |
| }, | |
| "consumer_services": { | |
| "search": {"cpc_usd": 3.66, "ctr_pct": 3.09, "cvr_pct": 6.30}, | |
| "display": {"cpc_usd": 0.80, "ctr_pct": 0.45, "cvr_pct": 0.90}, | |
| "meta": {"cpc_usd": 1.50, "ctr_pct": 1.10, "cvr_pct": 2.00}, | |
| "linkedin": {"cpc_usd": 6.60, "ctr_pct": 0.40, "cvr_pct": 1.70}, | |
| "tiktok": {"cpc_usd": 1.05, "ctr_pct": 1.00, "cvr_pct": 1.30}, | |
| "youtube": {"cpc_usd": 0.18, "ctr_pct": 0.55, "cvr_pct": 0.95} | |
| } | |
| } | |
| } | |