Commercial overview
Verify
Tunisia's platform for verifying
visual information
Overview document · 2026
The project in one sentence
Verify is an independent platform for checking visual content
and its context (images, videos, captions, ads) that helps the general public,
journalists and Tunisian institutions tell, within minutes,
what is authentic, suspect,
manipulated or misleading.
The problem Verify addresses
Visual disinformation is exploding in Tunisia and across the Arab world:
- Images and videos created with artificial-intelligence tools and passed off as real.
- Advertising and propaganda videos that play on emotion to influence you more effectively.
- Misleading captions placed over genuine images to make them say something else.
- Retouched or composited photos: elements added, erased or moved.
- Misleading cosmetic ads: faked before/after shots, fake testimonials, unrealistic claims.
- Gaps between what you see and what you read: exaggerations, omissions, distortions.
Today, the average Tunisian citizen has no simple tool, in French or Arabic,
to untangle all of this. Verify fills that gap.
The value proposition
User promise
"Drop in an image, a video or a post — get a clear, reasoned verdict in under 2 minutes."
Verify combines three complementary strengths:
1. In-depth analysis
Six ways to check a piece of content, from the image itself to the words around it.
2. A human newsroom
A team that contextualizes, investigates and publishes the evidence.
3. A consumer-facing media outlet
Every verification is explained, archived and freely accessible.
The 6 analyses — the "Verify Toolkit"
| Code |
Analysis |
What it's for (in plain words) |
| IO1 |
Detection of AI-created images |
Spot images and videos made with artificial-intelligence tools. We examine dozens of subtle clues, invisible to the naked eye, to deliver a clear verdict on their origin. |
| IO2 |
Visual manipulation & persuasion |
Bring to light the emotional-persuasion and visual-manipulation techniques used in advertising and propaganda videos — so you understand how someone is trying to influence you. |
| IO3 |
Image & caption coherence |
Check whether an image really matches the caption it's published under, and flag the cases where the caption makes the image say something else. |
| IO4 |
Detection of retouched photos |
Spot retouching and montages in a photo: elements added, erased or moved — and show exactly where in the image. |
| IO5 |
Caption fidelity |
Assess how faithfully a caption describes what you actually see: exaggerations, omissions, misleading shortcuts. (Lead: Maryem) |
| IO6 |
Cosmetic-ad fact-checking |
Check whether a cosmetic ad's claims hold up, in light of the EU rules on cosmetic claims: faked before/after shots, fake testimonials, unrealistic claims. |
The six analyses cover the entire chain of visual disinformation:
- The image (IO1, IO4) — is it authentic or doctored?
- The intent (IO2, IO6) — how is someone trying to influence me?
- The meaning (IO3, IO5) — does what I'm told match what I see?
How it works for the user
- You drop in an image, a video, a post with its caption, or an ad.
- Verify picks for you the analyses best suited to that content.
- The content is scrutinized from every useful angle, and cross-checked against its context.
- A score out of 100 and a clear verdict are returned: Authentic / Suspect / Manipulated / Misleading.
- When there's doubt, a human analyst takes over — no ambiguous verdict is ever delivered blindly.
- A public report is published: key moments of a video, retouched regions spotted in the image, a comparison between the caption and the visual, and a clear explanation. Everything is archived and viewable.
The media outlet that goes with the tool
Verify isn't just a verification tool — it's also a news site
in the style of major international media, with:
- A daily editorial front page.
- In-depth investigations into visual and advertising disinformation.
- Fact-checks tracking Tunisian current affairs (politics, climate, economy, sport, culture, health).
- A morning newsletter: "The Verify brief — 5 minutes, zero spin, just facts."
- A fully transparent Methodology section.
Target audiences
- The connected citizen who wants to verify before sharing.
- Journalists and newsrooms: a fast tool to use before publishing.
- Teachers and trainers in media literacy.
- Public institutions facing manipulation campaigns.
- Brands and the cosmetics industry looking to detect advertising impersonations and misleading claims made in their name.
- Advertising regulators who need objective evidence.
What sets Verify apart
- Complete coverage: from the image itself (IO1, IO4) to the meaning of the post (IO3, IO5), by way of the persuasive intent (IO2, IO6).
- A one-of-a-kind cosmetic-ad verification (IO6) — a sector especially exposed in Tunisia to misleading claims on social media.
- The first service of its kind built for the Tunisian and Maghreb context.
- Radical transparency: the method, the scores and the evidence behind the verdict are all published.
- Humans above automation: no ambiguous verdict goes out without human validation.
- Bilingual by nature: built for French- and Arabic-speaking audiences.
- Editorial independence from parties, platforms and advertisers.
Key figures
38 %
Content flagged as misleading
6
Ways to check a piece of content
‹ 2 min
Average time to a verdict
The brand promise
See, read, verify, understand.
Verify gives everyone the means to stop being at the mercy of the flow of images and captions:
to take back control of what you look at, what you read, what you share —
and what you choose to believe.
Verify · Commercial document · 2026 · Tunis