How we decide whether an image or video is authentic, suspect or manipulated — and why every verdict comes with the visual evidence behind it.
Drop in an image or video. We read its hidden details — when and how it was created — and identify what kind of content it is.
Verify routes your file to the analyses that fit it best, so nothing relevant is missed and nothing irrelevant slows it down.
We weigh dozens of subtle signals the eye can miss — and, where it helps, trace where the image has appeared online before.
Everything we find is brought together into one score and a plain verdict: Authentic, Suspect, Manipulated, or Out of context.
When the result sits in the grey zone, a senior analyst reviews it before anything is published.
Your report shows the key frames, the file details and a plain-language explanation — and you can download it as a PDF. Everything is kept on record.
Misleading visuals take many forms — a picture that was never real, a real picture that's been edited, or a true photo wrapped in a false story. These five analyses cover the whole chain, from the smallest detail in the pixels to the caption it's published with.
AI image and video generators leave faint traces a person can't see — in texture, light and fine detail. We read those traces to tell whether a visual was made by a camera or by a machine, and we keep pace as new generators appear. Every verdict comes with the visual evidence behind it.
A visual can be entirely real and still designed to push a feeling — through framing, colour, timing and the way a scene is staged. We point out the persuasion techniques at work in ads and propaganda, so you can judge the message, not just the picture.
Sometimes only a corner of a photo has been changed — something added, removed, cloned or stitched in. We examine the picture for the tell-tale signs of editing and show you where they are, not just that they exist.
The most common trick online isn't a fake photo — it's a genuine one used for the wrong event, or a true photo wrapped in a caption that exaggerates or leaves things out. We compare what an image (or video) shows with the caption it's posted under, flag the mismatch, and rate how faithfully the words describe the scene — built around the way newsrooms handle posts going viral.
Cosmetic advertising leans on before-and-after shots, glowing testimonials and bold claims. We check the retouching, flag testimonials that aren't what they seem, and weigh the promises against the EU rules on cosmetic claims — so you know what's real.
| Score | Verdict | What it tells you |
|---|---|---|
| 76 – 100 | Authentic | Nothing points to tampering, and the source checks out. Safe to trust. |
| 45 – 75 | Suspect | We found real warning signs, but not enough to be certain. Treat with caution. |
| 0 – 44 | Manipulated | Several signs line up and are confirmed. Best not to share it. |
| — | Out of context | The image is genuine, but it's being reused for a different event. |