| { | |
| "brand_name": "Model X Performance", | |
| "version": "1.0", | |
| "colours": { | |
| "primary": "#1A1A1A", | |
| "secondary": "#C0A062", | |
| "accent": "#FF3B30", | |
| "background": "#FFFFFF", | |
| "text": "#1A1A1A", | |
| "text_on_dark": "#FFFFFF" | |
| }, | |
| "typography": { | |
| "primary_font": "Inter", | |
| "secondary_font": "Roboto Mono", | |
| "heading_size": "48px", | |
| "body_size": "18px", | |
| "caption_size": "14px" | |
| }, | |
| "tone_of_voice": { | |
| "adjectives": ["bold", "precise", "dynamic", "premium", "innovative"], | |
| "forbidden_words": ["cheap", "budget", "basic", "entry-level", "economy"], | |
| "preferred_phrases": [ | |
| "Engineered for", | |
| "Precision-crafted", | |
| "Performance-driven", | |
| "Uncompromising", | |
| "State-of-the-art" | |
| ] | |
| }, | |
| "approved_terminology": [ | |
| "twin-turbo", | |
| "torque vectoring", | |
| "adaptive suspension", | |
| "carbon-ceramic", | |
| "LED matrix", | |
| "over-the-air", | |
| "AI-driven" | |
| ], | |
| "restricted_visuals": [ | |
| "competitor vehicles", | |
| "outdated model years", | |
| "damaged vehicles", | |
| "off-brand color schemes" | |
| ], | |
| "logo_paths": { | |
| "light": "/assets/logo_light.svg", | |
| "dark": "/assets/logo_dark.svg", | |
| "monochrome": "/assets/logo_mono.svg" | |
| } | |
| } | |