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Example of Completed Scripts for Different Ad Frameworks : |
- Podcasts: |
1. Car Accident Help |
If you’ve been in a car accident recently, this could change your life. Car accidents are extremely overwhelming and quite frankly, a pain in the a**. You're left with injuries, huge medical bills, and lost income from missing work. And then, there's another realization that you don't know how to navigate the settlemen... |
2. Javy Coffee |
Additional Hooks : |
- What’s the cheat code for actually meeting protein goals? |
- Does anyone *********actually********* enjoy their protein shakes? |
- How much money do you spend on your drive-through coffee everyday? Like seriously.. |
Script : |
Alright, so remember those college days when you thought dropping $10 on a teeny-tiny cup of coffee was a genius move? I mean, if it cost that much, it had to be good, right? *It definitely wasn’t.* I stumbled across this coffee concentrate from Javy, and you guys…. it’s so good. It’s also so easy to make. If I can do ... |
- Street Interview: |
1. [caraccidenthelp.org](http://caraccidenthelp.org) |
1. Questions to Ask : |
1. "Have you ever been in a car accident?" |
1. Ask them to give you a short rundown of what happened, as dramatically as possible. |
2. "How many car accidents have you been in in your lifetime, be honest?" |
1. “Now how many of those were your fault?” |
3. “What would you do if you got a check in the mail for $200,000 after your accident?” |
4. “What’s the first thing you think of when you get into a car accident?” |
5. “Are you a bad driver?” |
Questions to Ask a Group : |
1. “Who’s the worst driver out of you (however many of them there are)?” |
2. “Who’s most likely to total their car?” |
3. “Who’s most likely to be the cause of an accident?” |
2. [nostalgiakicks.com](http://nostalgiakicks.com) |
1. *Question to ask:* “When you smell this candle what memory pops into your head?” |
2. We wanna make a street interview game where we ask people if they can guess the name of the candle. You’ll get them to wear the eye mask, hold the candle, then smell and you will tell them 3 options (3 names you can choose any of the 6 [above](https://www.notion.so/1841dd1969774191b5db67c62767242e?pvs=21)) if they w... |
3. [nectarsleep.com](http://nectarsleep.com) |
1. “Do you wanna have a sleepover?” |
1. ”Yes. Like right here, right now!” |
2. How important is good sleep to you? |
**Ask 8-10 people the following question sequence:** |
- *“Do you wanna get knocked out?”* |
- *“I’m talking about sleep! How's your sleep been lately?”* |
- “Do you want to try out a mattress that's gonna help you sleep better then ever?” |
Bring them to the mattress and have them lay down on it. Either lay down next to them or just bend down to ask them the next question while they’re still on the mattress. |
- “So what do you think?” |
- “What if I told you this mattress starts at only $359” |
- “Will you be checking Nectar out now?” |
- Skit: |
1. [caraccidenthelp.org](http://caraccidenthelp.org) |
1. Person 1 (Car Insurance Guy): So we know that you have bills piling up, but unfortunately, we’re not able to give you any more money for your car accident. Person 2 : Are you serious? You barely gave me anything, I can’t possibly pay my bills with this?! Not to mention, this entire process has been such a hassle! Pe... |
2. [https://sundayswagger.com](https://sundayswagger.com/?utm_source=google&utm_medium=paid&utm_campaign=15433844123&utm_content=129131898446&utm_term=sunday%20swagger&gadid=565633536236&gclid=Cj0KCQjwx5qoBhDyARIsAPbMagDprL_MDuxU5BfY9jjIKdm8bTZIIFpUklkeC7lZL4J20dAZxEAvG9QaAmXlEALw_wcB) |
1. Hooks |
Boring: It was probably this stupid lame outfit. I guess I can’t blame her. |
SS: You’re probably right! |
Boring: Crying then stops crying, lifts underarms, seems disgusted by the smell, and starts crying again. |
SS: Why so down man? Life’s good! |
2. Skit Script |
Boring: Stupid stupid! (hitting head) |
SS: Why so down man? Life's good! |
Boring: Woah…first of all that shirt is insane. Second of all … I got ditched again. This time she didn’t even have the decency of making an excuse and told me I don't fit her “vibe” whatever that means. |
SS: You know what buddy. I was you once. Sad, uncomfortable, sweaty, and boring. But ever since I started dressing up in these insanely stylish and comfortable polos, my game has been on like never before. |
Boring- Polos? |
SS: Yeh bro, Sunday Swagger polos. Look at me! This pattern, how could you resist me? The 4 way stretch factor (show off stretching), unmatched. (Lift arms)And absolutely no sweat stains. Plus they’re hecka affordable so I can afford to get my girl whatever she wants on the menu! |
Boring- (Happier now) You’re right! I’m gonna get me some of these polos and call her up and tell her she made a huge friggin mistake and if she doesn’t take me back, I’ll be so mad…. I’ll cry in front of her door for hours till she lets me in. |
SS: Okayyyy so yes on the Sunday Swagger polos but that's a negative on the crying at her door… lets get you some of those shirts and figure out a …different game plan. |
Boring: Okay. |
- Tiktok Style: |
1. [https://app.foreplay.co/share/ads/CIGbhUbP3TGH3dFwMyag?user=Dan Ragan](https://app.foreplay.co/share/ads/CIGbhUbP3TGH3dFwMyag?user=Dan%20Ragan) |
This 5 second paid ad uses a trending TikTok sound from a recent movie while showing a simple b-roll shot of the product (Peach Perfect Booty Builder) being stirred in a cup. The products jar is aesthetically placed next to it. The text centered in the middle of the screen uses the POV TikTok trend saying “POV: you fin... |
2. [https://app.foreplay.co/share/ads/87gNlP734fBJGBCurBKz?user=Dan Ragan](https://app.foreplay.co/share/ads/87gNlP734fBJGBCurBKz?user=Dan%20Ragan) |
This 8 second paid ad uses a trending TikTok sound while showing b-roll of the product (Peach Perfect Booty Builder) being prepared in a cup. Throughout the video, the process of making the Peach Perfect juice is shown with a starting scene of water being poured into a cup with the Peach Perfect powder in it, one scene... |
3. [https://app.foreplay.co/share/ads/m4hsQsaZyzDRdlii38yQ?user=Dan Ragan](https://app.foreplay.co/share/ads/m4hsQsaZyzDRdlii38yQ?user=Dan%20Ragan) |
This 5 second paid ad uses a trending TikTok sound while showing one simple scene of the creator catching the product jar in her hands and zooming into the product label. The text uses the POV TikTok trend saying “POV: you just received Peach Perfect pre-workout” |
4. [https://app.foreplay.co/share/ads/RguO8MiarYVtGwK5ukpG?user=Dan Ragan](https://app.foreplay.co/share/ads/RguO8MiarYVtGwK5ukpG?user=Dan%20Ragan) |
This 6 second paid ad uses a trending TikTok sound with one simple b-roll shot. This b-roll shot includes the Peach Perfect Booty Builder powder being stirred inside a glass while the product itself sits next to it with aesthetic camera angling. The text included says “Creatine doesn’t grow your glutes.”thus getting th... |
5. [https://app.foreplay.co/share/ads/fpkAmCyiaevDdu7V6E4Q?user=Dan Ragan](https://app.foreplay.co/share/ads/fpkAmCyiaevDdu7V6E4Q?user=Dan%20Ragan) |
This 7 second paid ad uses trending music on TikTok with simple b-roll shots of the product and its packaging zoomed in, followed by the creator showing their results from using the product (Peach Perfect Booty Builder). The text uses the viral Tiktok POV trend saying “POV: you bought the viral protein juice + creatine... |
6. [https://app.foreplay.co/share/ads/d2yKpgE5L6oGJe3qXCT1?user=Dan Ragan](https://app.foreplay.co/share/ads/d2yKpgE5L6oGJe3qXCT1?user=Dan%20Ragan) |
This 11 second paid ad uses trending music with b-roll shots of the creator showing off her results using the Peach Perfect Booty Builder followed by shots of the product and more shots of her results with it. The text shows the creator answering a common question she gets “everyone’s asking me how I got a dumpy while ... |
7. [https://app.foreplay.co/share/ads/BJyoaFDlmjV6H8Rh0YZ8?user=Dan Ragan](https://app.foreplay.co/share/ads/BJyoaFDlmjV6H8Rh0YZ8?user=Dan%20Ragan) |
This simple 5 second paid ad uses a trending TikTok sound to educate viewers on the hook “2 things that grew my glutes”. It then shows the creator working out at a gym and describes her favorite exercise before noting that the 2nd thing that helped her with her pain point is the product “Peach Perfect Booty Builder”. A... |
8. [https://app.foreplay.co/share/ads/TZIWBy9jQon34MFdAxAQ?user=Dan Ragan](https://app.foreplay.co/share/ads/TZIWBy9jQon34MFdAxAQ?user=Dan%20Ragan) |
This 27 second paid ad features the creator behind an AR green screen of the product advertised, Peach Perfect Booty Builder, for the entirety of the video. The angling of the creator is very organic in nature and not posed at all. The creator spends the video discussing her ultimate cheat code for creatine, being the ... |
- Scripted Testimonial: |
Example 1: |
- Huppy |
1. This is the toothpaste I've introduced to all my friends, and now they can't stop raving about it. Meet Huppy's zero waste toothpaste tablets. *(hold up product)* They're a natural, eco-friendly alternative that doesn't have the harsh chemicals like most toothpastes. There's a natural freshness to them, and they're ... |
2. 3 reasons why I stopped using toothpaste… Number 1, regular toothpastes are filled with toxic ingredients that claim to help your teeth, but actually harm them long term. Huppy’s toothpaste tablets are made with clean ingredients, so they’re going to clean your teeth while actually being good for you. And the N-HA +... |
3. I ditched my toothpaste for good… These are Huppy’s toothpaste tablets, and they make sustainable living so much easier. They’re plastic free tablets in a container that’s meant to be reused and recycled. Even the refills come in a compostable bag! No more waste from plastic toothpaste tubes for me! Also, they’re ma... |
4. I *finally* found a toothpaste brand that works for me. It’s called Huppy, and it’s not only whitening my teeth but it’s helping the world be a better place, too. Say hello to Huppy's zero waste toothpaste tablets. They’re made with natural ingredients like aloe vera extract and coconut oil, they don’t make my gums ... |
5. Would you believe me if I told you THIS was toothpaste? These are Huppy’s zero waste toothpaste tablets, it’s just like toothpaste, but way better. These tablets are made with natural ingredients like coconut oil, aloe vera extract, and hydroxyapatite — making them super gentle on the gums. After using these for a f... |
Example 2: |
- Angelino’s Coffee: |
1. Mornings as a mom? They're like a *whirlwind*, right? **Getting the troops ready, lunches packed, all while keeping your own sanity intact – it's a juggling act. After all that chaos, I am *craving* for a cup of fresh coffee. You know that feeling when you take your *first sip* of your morning coffee, *it’s unmatche... |
2. I did some math on your daily coffee, so you don’t have to. How much do those daily coffee shop lattes cost you? Let me tell you, It adds up But guess what? You don't need those $5 lattes anymore. Say hello to Angelino's Drip – the smarter, cost-effective coffee solution. For as low as 48 cents per cup, you get supe... |
3. The day I learned how to make coffee the right way. The right way to make coffee is not to use coffee beans or spend 15 minutes making it, then cleaning up after your mess or wasting 30 minutes a day going to a cafe, battling traffic, waiting in line, and spending way too much money. Instead, I choose Angelino’s Dri... |
4. Tired of bland, bitter, and budget breaking brews? So were we. That's why we created an affordable, organic, dreamy blend that takes the place of your morning brew. I've been making the best iced coffee in literally 15 seconds. This is Angelino’s Drip concentrate. All I do is mix one tablespoon with water and ice an... |
5. *oooooo,* I've decided to say goodbye to my coffee maker and *hello* to Angelino's from now on. This bottle right here has over 40 servings of gourmet coffee. So rich and flavorful that you only need one scoop of it. Andddd… there's *no* compromise on quality, no extra calories, just Angelino's. Since finding Angeli... |
Example 3: |
- Fursome Bites |
1. This is the dog supplement I put all my friends on and they won’t stop raving about it! Meet Fursome Calming Bites. It’s a yummy probiotic chew for dogs that contains prebiotics and probiotics that help promote relaxation & calm, soothe anxiety & stress, and enhance the emotional well-being of your pup. It’s pork-fl... |
2. I’m so glad you asked this.. *(point to top corner of screen (like there’s a tiktok comment) while delivering line)* So I have a (insert dog breed), and if anyone else has a small dog, you would know that they are so prone to health problems, and just anxiety in general. These supplements have literally saved our li... |
3. Okay, listen up because if you’re a small dog owner like me, one simple thing you should be adding to their routine is a digestion supplement. I absolutely love this one from Fursome Bites and (insert dog name) does, too. Since it’s made with ingredients like Magnolia Bark, Ashwagandha, L-theanine, and Maca Root, it... |
Example 4: |
- Verb |
1. You. guys. It's literally been a week since I've been hooked on these caffeinated energy bars and let me tell you - I have never felt so energized, like I can literally take on the world. Ok exaggeration there, but honestly you can probably relate with me - I hit my morning classes at school, then I head straight to... |
2. Reasons why YOU should make the switch to Verb’s caffeinated energy bar! I showed up at a new coffee shop last week and they tried to charge me $6 for a latte. I literally walked out. Verb Bars have as much caffeine as a shot of espresso and they’re just over $1 per bar! I'm always on the move, whether I'm running o... |
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