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train/Example of Completed Scripts for Di.txt

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+Example of Completed Scripts for Different Ad Frameworks :
+- Podcasts:
+1. Car Accident Help
+If you’ve been in a car accident recently, this could change your life. Car accidents are extremely overwhelming and quite frankly, a pain in the a**. You're left with injuries, huge medical bills, and lost income from missing work. And then, there's another realization that you don't know how to navigate the settlement process. What you need is Car Accident Help. They connect you with a team of skilled attorneys who knew every twist and turn of the settlement process. With their expertise, they navigate the complexities, to ensure no detail is overlooked. The attorneys are by your side, guiding you on what to document and how to present it effectively to the insurance companies. They navigate the entire process ********with you********, so you don’t have to carry the burden alone.If you find yourself in a car accident, don't let the settlement process become another source of stress. Turn to Car Accident Help and get the compensation you rightfully deserve. Don't wait – head to [caraccidenthelp.org](http://caraccidenthelp.org/) now and let them carry the weight for you.
+2. Javy Coffee
+Additional Hooks :
+- What’s the cheat code for actually meeting protein goals?
+- Does anyone *********actually********* enjoy their protein shakes?
+- How much money do you spend on your drive-through coffee everyday? Like seriously..
+Script :
+Alright, so remember those college days when you thought dropping $10 on a teeny-tiny cup of coffee was a genius move? I mean, if it cost that much, it had to be good, right? *It definitely wasn’t.* I stumbled across this coffee concentrate from Javy, and you guys…. it’s so good. It’s also so easy to make. If I can do it during those half-asleep mornings, literally anyone can. It takes me seconds in the morning, I add it to water or milk, and top it off with my favorite creamer - it’s the perfect morning pick-me-up. And their protein coffee? Game changing. I haaatee regular protein shakes, they’re so bland and chalky. But this? It's smooth, delicious, and packs a punch with 10 grams of protein. Like, who knew adulting could taste this good? I love drinking this in the morning before my workout, it helps me hit my protein goals while giving me long-lasting energy. I’m seriously in love with Javy, their coffee tastes so fresh, so rich, and saves me so much money and time. And as crazy as this sounds, I think I’m ditching coffee shops for good.
+- Street Interview:
+1. [caraccidenthelp.org](http://caraccidenthelp.org)
+1. Questions to Ask :
+1. "Have you ever been in a car accident?"
+1. Ask them to give you a short rundown of what happened, as dramatically as possible.
+2. "How many car accidents have you been in in your lifetime, be honest?"
+1. “Now how many of those were your fault?”
+3. “What would you do if you got a check in the mail for $200,000 after your accident?”
+4. “What’s the first thing you think of when you get into a car accident?”
+5. “Are you a bad driver?”
+Questions to Ask a Group :
+1. “Who’s the worst driver out of you (however many of them there are)?”
+2. “Who’s most likely to total their car?”
+3. “Who’s most likely to be the cause of an accident?”
+2. [nostalgiakicks.com](http://nostalgiakicks.com)
+1. *Question to ask:* “When you smell this candle what memory pops into your head?”
+2. We wanna make a street interview game where we ask people if they can guess the name of the candle. You’ll get them to wear the eye mask, hold the candle, then smell and you will tell them 3 options (3 names you can choose any of the 6 [above](https://www.notion.so/1841dd1969774191b5db67c62767242e?pvs=21)) if they win, they get $1. If they guessed right you would say “double of nothing” and you give them another candle. If they didn't guess, they can try again, they have 5 more shots.
+3. [nectarsleep.com](http://nectarsleep.com)
+1. “Do you wanna have a sleepover?”
+1. ”Yes. Like right here, right now!”
+2. How important is good sleep to you?
+**Ask 8-10 people the following question sequence:**
+- *“Do you wanna get knocked out?”*
+- *“I’m talking about sleep! How's your sleep been lately?”*
+- “Do you want to try out a mattress that's gonna help you sleep better then ever?”
+Bring them to the mattress and have them lay down on it. Either lay down next to them or just bend down to ask them the next question while they’re still on the mattress.
+- “So what do you think?”
+- “What if I told you this mattress starts at only $359”
+- “Will you be checking Nectar out now?”
+- Skit:
+1. [caraccidenthelp.org](http://caraccidenthelp.org)
+1. Person 1 (Car Insurance Guy): So we know that you have bills piling up, but unfortunately, we’re not able to give you any more money for your car accident. Person 2 : Are you serious? You barely gave me anything, I can’t possibly pay my bills with this?! Not to mention, this entire process has been such a hassle! Person 1 (Car Insurance Guy) I hear you… Honestly, you didn’t hear this from me, but you should check out [caraccidenthelp.org](http://caraccidenthelp.org). Person 2 : Hmm.. I’m listening… Person 1 (Car Insurance Guy) They help people who’ve been in car accidents get the compensation they deserve. Doesn’t matter if you were in a car, walking down the street, even in an uber. Person 2 : And I’d get more money??? Person 1 (Car Insurance Guy) Uhhh yeah! Some people have gotten fat checks, and I mean like hundreds of thousands of dollars in compensation. Person 2 : I’m sold, how do I get started? Person 1 (Car Insurance Guy) Go to [caraccidentshelp.org](http://caraccidentshelp.org) and fill out a quick form & you’ll immediately get a quote.
+2. [https://sundayswagger.com](https://sundayswagger.com/?utm_source=google&utm_medium=paid&utm_campaign=15433844123&utm_content=129131898446&utm_term=sunday%20swagger&gadid=565633536236&gclid=Cj0KCQjwx5qoBhDyARIsAPbMagDprL_MDuxU5BfY9jjIKdm8bTZIIFpUklkeC7lZL4J20dAZxEAvG9QaAmXlEALw_wcB)
+1. Hooks
+Boring: It was probably this stupid lame outfit. I guess I can’t blame her.
+SS: You’re probably right!
+Boring: Crying then stops crying, lifts underarms, seems disgusted by the smell, and starts crying again.
+SS: Why so down man? Life’s good!
+2. Skit Script
+Boring: Stupid stupid! (hitting head)
+SS: Why so down man? Life's good!
+Boring: Woah…first of all that shirt is insane. Second of all … I got ditched again. This time she didn’t even have the decency of making an excuse and told me I don't fit her “vibe” whatever that means.
+SS: You know what buddy. I was you once. Sad, uncomfortable, sweaty, and boring. But ever since I started dressing up in these insanely stylish and comfortable polos, my game has been on like never before.
+Boring- Polos?
+SS: Yeh bro, Sunday Swagger polos. Look at me! This pattern, how could you resist me? The 4 way stretch factor (show off stretching), unmatched. (Lift arms)And absolutely no sweat stains. Plus they’re hecka affordable so I can afford to get my girl whatever she wants on the menu!
+Boring- (Happier now) You’re right! I’m gonna get me some of these polos and call her up and tell her she made a huge friggin mistake and if she doesn’t take me back, I’ll be so mad…. I’ll cry in front of her door for hours till she lets me in.
+SS: Okayyyy so yes on the Sunday Swagger polos but that's a negative on the crying at her door… lets get you some of those shirts and figure out a …different game plan.
+Boring: Okay.
+- Tiktok Style:
+1. [https://app.foreplay.co/share/ads/CIGbhUbP3TGH3dFwMyag?user=Dan Ragan](https://app.foreplay.co/share/ads/CIGbhUbP3TGH3dFwMyag?user=Dan%20Ragan)
+This 5 second paid ad uses a trending TikTok sound from a recent movie while showing a simple b-roll shot of the product (Peach Perfect Booty Builder) being stirred in a cup. The products jar is aesthetically placed next to it. The text centered in the middle of the screen uses the POV TikTok trend saying “POV: you finally get your hands on the viral creatine that grows your 🍑”
+2. [https://app.foreplay.co/share/ads/87gNlP734fBJGBCurBKz?user=Dan Ragan](https://app.foreplay.co/share/ads/87gNlP734fBJGBCurBKz?user=Dan%20Ragan)
+This 8 second paid ad uses a trending TikTok sound while showing b-roll of the product (Peach Perfect Booty Builder) being prepared in a cup. Throughout the video, the process of making the Peach Perfect juice is shown with a starting scene of water being poured into a cup with the Peach Perfect powder in it, one scene of stirring the powder in the cup, and the last scene of the prepared creatine juice sitting next to the actual product. The text describes the creators shock of the product working as well as it actually does.
+3. [https://app.foreplay.co/share/ads/m4hsQsaZyzDRdlii38yQ?user=Dan Ragan](https://app.foreplay.co/share/ads/m4hsQsaZyzDRdlii38yQ?user=Dan%20Ragan)
+This 5 second paid ad uses a trending TikTok sound while showing one simple scene of the creator catching the product jar in her hands and zooming into the product label. The text uses the POV TikTok trend saying “POV: you just received Peach Perfect pre-workout”
+4. [https://app.foreplay.co/share/ads/RguO8MiarYVtGwK5ukpG?user=Dan Ragan](https://app.foreplay.co/share/ads/RguO8MiarYVtGwK5ukpG?user=Dan%20Ragan)
+This 6 second paid ad uses a trending TikTok sound with one simple b-roll shot. This b-roll shot includes the Peach Perfect Booty Builder powder being stirred inside a glass while the product itself sits next to it with aesthetic camera angling. The text included says “Creatine doesn’t grow your glutes.”thus getting the attention of viewers with a negative hook.
+5. [https://app.foreplay.co/share/ads/fpkAmCyiaevDdu7V6E4Q?user=Dan Ragan](https://app.foreplay.co/share/ads/fpkAmCyiaevDdu7V6E4Q?user=Dan%20Ragan)
+This 7 second paid ad uses trending music on TikTok with simple b-roll shots of the product and its packaging zoomed in, followed by the creator showing their results from using the product (Peach Perfect Booty Builder). The text uses the viral Tiktok POV trend saying “POV: you bought the viral protein juice + creatine”
+6. [https://app.foreplay.co/share/ads/d2yKpgE5L6oGJe3qXCT1?user=Dan Ragan](https://app.foreplay.co/share/ads/d2yKpgE5L6oGJe3qXCT1?user=Dan%20Ragan)
+This 11 second paid ad uses trending music with b-roll shots of the creator showing off her results using the Peach Perfect Booty Builder followed by shots of the product and more shots of her results with it. The text shows the creator answering a common question she gets “everyone’s asking me how I got a dumpy while maintaining abs” therefore targeting the users pain point in the hook. Then she states that this product is how she gets her results to direct everyone to the solution.
+7. [https://app.foreplay.co/share/ads/BJyoaFDlmjV6H8Rh0YZ8?user=Dan Ragan](https://app.foreplay.co/share/ads/BJyoaFDlmjV6H8Rh0YZ8?user=Dan%20Ragan)
+This simple 5 second paid ad uses a trending TikTok sound to educate viewers on the hook “2 things that grew my glutes”. It then shows the creator working out at a gym and describes her favorite exercise before noting that the 2nd thing that helped her with her pain point is the product “Peach Perfect Booty Builder”. A text overlay list of the benefits of this creatine based product pop up while b-roll of the creator holding the product is shown in the background.
+8. [https://app.foreplay.co/share/ads/TZIWBy9jQon34MFdAxAQ?user=Dan Ragan](https://app.foreplay.co/share/ads/TZIWBy9jQon34MFdAxAQ?user=Dan%20Ragan)
+This 27 second paid ad features the creator behind an AR green screen of the product advertised, Peach Perfect Booty Builder, for the entirety of the video. The angling of the creator is very organic in nature and not posed at all. The creator spends the video discussing her ultimate cheat code for creatine, being the product in question. She educates the viewers on facts about the ingredients as well as her own personal experience with the product before ending with an organic sounding CTA stating “you need to try it out!”
+- Scripted Testimonial:
+Example 1:
+- Huppy
+1. This is the toothpaste I've introduced to all my friends, and now they can't stop raving about it. Meet Huppy's zero waste toothpaste tablets. *(hold up product)* They're a natural, eco-friendly alternative that doesn't have the harsh chemicals like most toothpastes. There's a natural freshness to them, and they're crafted with ingredients to naturally whiten and strengthen your enamel. Honestly, I’ve made it a staple in my daily routine because it's made brushing my teeth so much easier, plus, I know I’m not putting more plastic tubes into our oceans. Instead of that messy gel, it’s a small tablet that reduces the mess and time it takes to brush. It’s toothpaste, but it’s waayyy better. And word's gotten out, and they've been flying off the shelves, so you should grab them while you can. Make the switch to a better toothpaste today!
+2. 3 reasons why I stopped using toothpaste… Number 1, regular toothpastes are filled with toxic ingredients that claim to help your teeth, but actually harm them long term. Huppy’s toothpaste tablets are made with clean ingredients, so they’re going to clean your teeth while actually being good for you. And the N-HA + aloe vera team up to tame hypersensitivity. Number 2, plastic is so out.. It’s literally 2023 now and our landfills and oceans are still filled with plastic! These tablets come in containers that are meant to be reused and recycled, the refills even come in compostable packaging!! Plus, just look how cute the packaging is??? I love it. Lastly, the portable and convenient for those always on the go. They’re TSA friendly, and perfect for those quick weekend trips. No more messy toothpaste exploding in your bag, and you can brush from literally anywhere. A game changer. Ditch the plastic toothpastes and try Huppy instead, you won’t regret it.
+3. I ditched my toothpaste for good… These are Huppy’s toothpaste tablets, and they make sustainable living so much easier. They’re plastic free tablets in a container that’s meant to be reused and recycled. Even the refills come in a compostable bag! No more waste from plastic toothpaste tubes for me! Also, they’re made with clean ingredients that naturally whiten and strengthen your enamel - so you can feel good about your smile. All you do it pop a tablet in your mouth, chew it, brush with water, and you’re done! Now you have a refreshing, sparkly smile for the rest of the day. Ditch the plastic tubes and start your subscription at [behuppy.com](http://behuppy.com)
+4. I *finally* found a toothpaste brand that works for me. It’s called Huppy, and it’s not only whitening my teeth but it’s helping the world be a better place, too. Say hello to Huppy's zero waste toothpaste tablets. They’re made with natural ingredients like aloe vera extract and coconut oil, they don’t make my gums feel like they’re going to bleed. And on top of that, they naturally boost the whiteness and strength of my enamel, all while ditching those not-so-fun chemicals you see in normal toothpastes… And can we just talk about the packaging? These tablets come in containers that are not just sustainable but also so cute!!! *(hold up product)* Seriously, how adorable are these? You gotta get them, go to [behuppy.com](http://behuppy.com) right now!
+5. Would you believe me if I told you THIS was toothpaste? These are Huppy’s zero waste toothpaste tablets, it’s just like toothpaste, but way better. These tablets are made with natural ingredients like coconut oil, aloe vera extract, and hydroxyapatite — making them super gentle on the gums. After using these for a few months now, I’ve never seen my teeth so white and I actually look forward to brushing everyday because it gives that post-dentist clean feel. Also, I’ve literally had people stop me and ask what I use to whiten my teeth, that’s how I know it’s working… And here’s my favorite part… Their containers are designed to reuse and refill, creating an alternative for those who want to live a zero-waste lifestyle. And I mean, look how cute they are?! What are you waiting for? Try Huppy today!
+Example 2:
+- Angelino’s Coffee:
+1. Mornings as a mom? They're like a *whirlwind*, right? **Getting the troops ready, lunches packed, all while keeping your own sanity intact – it's a juggling act. After all that chaos, I am *craving* for a cup of fresh coffee. You know that feeling when you take your *first sip* of your morning coffee, *it’s unmatched..* This is why, I love my Drip coffee! It’s my favorite morning ritual. No more waiting in drive-thru lines or fumbling with complicated machines. It's like your secret ally in the chaos. Toss in a couple of teaspoons, add water or milk – done. No spills, no fuss. It's like a coffee miracle. With Angelino's, you're not just brewing coffee; you're bottling a moment of 'me time'. So, when life gets wild, your coffee? It's the calm in your cup. Try Angelino's Drip – because every super mom deserves super convenience.
+2. I did some math on your daily coffee, so you don’t have to. How much do those daily coffee shop lattes cost you? Let me tell you, It adds up But guess what? You don't need those $5 lattes anymore. Say hello to Angelino's Drip – the smarter, cost-effective coffee solution. For as low as 48 cents per cup, you get superior quality, convenience, and a taste that's beyond compare. You can make hot or cold coffee, espresso, lattes, you name it- all for a fraction of the cost and time compared to traditional coffee. Imagine that – gourmet coffee that doesn't break the bank. It's time to make a switch and save big without compromising on flavor or experience. Hundreds have switched already and are loving it! Angelino's Drip – this will be your wallet-friendly, favorite way to start every day, I promise!
+3. The day I learned how to make coffee the right way. The right way to make coffee is not to use coffee beans or spend 15 minutes making it, then cleaning up after your mess or wasting 30 minutes a day going to a cafe, battling traffic, waiting in line, and spending way too much money. Instead, I choose Angelino’s Drip coffee. Ethically sourced, family owned small batch coffee is the only way to go. Angelino’s is rich and creamy. It's the perfect way to start your mornings. Drip invests deeply in coffee communities around the world and connects you to intimate farmer stories through every cup of coffee. Plus, it takes like, less than minute to make just scoop, stir and enjoy. All for just under 50c a cup. I mean, you can't beat that. That's coffee done, right? Try Drip risk free for 30 days and see why thousands of people have switched to Drip for good.
+4. Tired of bland, bitter, and budget breaking brews? So were we. That's why we created an affordable, organic, dreamy blend that takes the place of your morning brew. I've been making the best iced coffee in literally 15 seconds. This is Angelino’s Drip concentrate. All I do is mix one tablespoon with water and ice and I'm done. No more making a mess allover my counters every morning. No more 15 minutes in line at the coffee shop. And no more spending four times as much on coffee as I have to. Just making a quick and easy coffee that tastes delicious. Sourced ethically from small communities all over the world, family owned coffee in Drip to make the creamiest, quickest coffee you've ever had. Great for focus, long lasting energy, soothes your gut, and is an all around stress reliever in a mug. All for UNDER 50c. There’s no way your local cafe can do that! Plus, it's shipped in small batches, so you know you're getting the freshest blend every single time. Do yourself and your taste buds a favor and get some Drip. Thousands already have.
+5. *oooooo,* I've decided to say goodbye to my coffee maker and *hello* to Angelino's from now on. This bottle right here has over 40 servings of gourmet coffee. So rich and flavorful that you only need one scoop of it. Andddd… there's *no* compromise on quality, no extra calories, just Angelino's. Since finding Angelino's, I have more indulgence in my cup. This morning, there's this huge package on my doorstep, and it's literally from Angelino's. I'm obsessed. First thing I'm taking out right now is this tumbler. Ooh, and this is a frother! I  This is perfect. And of course, this. This stuff is so good. Wanna make the best gourmet coffee in 10 seconds? Using Angelino's. Pour a little bit into your cup, and then add your favorite liquid to it. I'm using milk. Then I'm gonna top it off with some ice, and mix it up a little bit, and then add a swirl of caramel. Then I'm gonna finish it off with some zero sugar Ready Whip. It's amazing. It's everything you could ever want in a bag. So go give Angelino's a try.
+Example 3:
+- Fursome Bites
+1. This is the dog supplement I put all my friends on and they won’t stop raving about it! Meet Fursome Calming Bites. It’s a yummy probiotic chew for dogs that contains prebiotics and probiotics that help promote relaxation & calm, soothe anxiety & stress, and enhance the emotional well-being of your pup. It’s pork-flavored, so you won’t have to worry about hiding it in your dog's food, you can give it to them as a treat! We honestly don’t go a day without it because it’s made our life so much more enjoyable! I can tell a huge difference when I give it to (her/him) because (she/he) is so much more relaxed during the day and doesn’t start barking at anything that moves, haha. Check them out at [fursomebites.com](http://fursomebites.com) and see the difference for yourself!
+2. I’m so glad you asked this.. *(point to top corner of screen (like there’s a tiktok comment) while delivering line)* So I have a (insert dog breed), and if anyone else has a small dog, you would know that they are so prone to health problems, and just anxiety in general. These supplements have literally saved our life. They’re form Fursome Bites and they’re the calming chews. They’re made with ingredients like Magnolia Bark, Ashwagandha, L-theanine, and Maca Root and they promote relaxation, a healthier life and help with anxiety. I honestly wish I’d discovered these sooner, but especially with the holidays coming up, these are gonna be a game changer for us. I highly, highly recommend these to any small dog owner, Grab them at fursomebites.com
+3. Okay, listen up because if you’re a small dog owner like me, one simple thing you should be adding to their routine is a digestion supplement. I absolutely love this one from Fursome Bites and (insert dog name) does, too. Since it’s made with ingredients like Magnolia Bark, Ashwagandha, L-theanine, and Maca Root, it’s jam packed with healthy ingredients that promote healthy skin, coats, and well-being for your fur baby. (insert dog name) is obsessed with the pork-flavor and soft, chewy consistency. These are a must have for any small dog owner, and you can check them out at fursomebites.com!
+Example 4:
+- Verb
+1. You. guys. It's literally been a week since I've been hooked on these caffeinated energy bars and let me tell you - I have never felt so energized, like I can literally take on the world. Ok exaggeration there, but honestly you can probably relate with me - I hit my morning classes at school, then I head straight to work, and by 9PM I'm just *exhausted*. I’d resort to coffee to keep me up for my studies, but honestly… major red flag for me - I’d get soooo jittery from it that I wouldn't be able to concentrate. So here's how I made the switch from coffee, to **Verb’s *new* caffeinated energy bar.** I think I discovered the best protein bar on the planet. These literally just came out and I am obsessed with them. 200 calories, 10g of protein, no artificial ingredients, dairy-free, and caffeinated of organic green tea, which is equivalent to one espresso shot! I usually keep these energy bars in my bag, so that it's super easy to grab one for a quick boost. It's the best way to kickstart my day. I've ditched the coffee because guess what, I stay full throughout my day and my energy has just been smoooth. I’m so thankful that Verb created a bar that allows me to stay energized - try it for yourself, and experience that healthy boost you deserve!
+2. Reasons why YOU should make the switch to Verb’s caffeinated energy bar! I showed up at a new coffee shop last week and they tried to charge me $6 for a latte. I literally walked out. Verb Bars have as much caffeine as a shot of espresso and they’re just over $1 per bar! I'm always on the move, whether I'm running or catching up on work - so these bars are a convenient way to break your habit of consuming unhealthy snacks that don't serve *any* purpose. With Verb’s energy bar, I can get the boost I need in a smooth and natural way, because these bars are made with Green Tea and real ingredients like oats and quinoa. This is legit my third bar of the day – it's their Chocolate Chip Banana Bread flavor. They're insanely good… It’s so possible to be on the move and still be healthy. With Verb I'm the most productive version of myself. My next batch of flavors is already on the way - check Verb out yourself and stay energized, in the most wholesome way.
+3. I don't know about you, but I'm so sick of feeling bad about myself for always wanting to drink Celsius or red bull. They make me feel great at first - and then it hits 2pm and the only thing I want to do is take a nap. I crash so hard. I feel like I finally found the cure to my energy drink addiction - and I'm so excited to share this caffeinated energy bar from **Verb**. I know, what even is that?! Verb makes these absolutely delicious snack bars caffeinated with organic green tea. These bars are pocket-sized, meaning you can always get that boost of energy wherever, whenever.  I mean I got it right here, let me try it for you all. Look at the texture - it practically tastes like cookie dough. It's pretty crazy that a single bar packs as much caffeine as an espresso shot, all while staying at just 110 calories! Can you imagine all the money you spend, and all those extra calories you take in by buying one drink a day? I’m just glad I found a way to give myself that natural boost, without having to wait in line *and* spend constantly. Soooo that’s that, I've moved on from caffeinated drinks - Verb caffeinated energy bars are the way to go.
+Example 5:
+- Viome
+1. 3 Reasons why I decided to get my gut checked with Viome... Number 1: Unrelenting Fatigue.** Fatigue can be more than just a sign of a restless night's sleep. It can be a red flag that your gut isn't functioning properly. When your gut is imbalanced, it can lead to nutrient deficiencies which can cause reduced energy levels. **Number 2: Mysterious Skin Issues.** Those stubborn skin issues you've been dealing with might have deeper roots in your gut health. The foods you consume can trigger red aggravated skin if your gut isn't in harmony with them! **Number 3: Mood Swings and Anxiousness.** Your gut and your brain have a strong connection, often referred to as the gut-brain axis. An imbalanced gut can disrupt this connection, leading to mood swings, heightened anxiousness, and more! It turns out that the gut isn't just your "second brain"; it's a crucial part of your mental well-being. These three issues might seem overwhelming, but there's an easy solution – Viome! Their cutting-edge tests dive deep into your gut's microbiome to uncover the underlying causes of your health concerns. In just a couple of weeks, you’ll receive a comprehensive breakdown of your gut health, including a list of foods you should and shouldn't be eating! Experiencing any of these issues? It’s time to get to the root of it with Viome! Order your own test kit now.
+2. I’m sure someone out there can relate to this… I was hitting the gym 5 days a week, but somehow I felt like I wasn’t getting the results I wanted… No matter how much I worked out, I felt like my bloating was covering up the abs I was working so hard for... Then, a buddy spilled the beans about these test kits from Viome! The whole process is a breeze. They ship a test kit right to your door, and all you've got to do is provide a sample. Fast forward a couple of weeks, and bam! You get a full report on your gut health, complete with a list of foods that'll you should and shouldn’t be eating to beat the bloat. They even hook you up with custom supplements optimized just for you! Now, when I hit the gym, I do it with confidence, knowing I've got the secret weapon to tackle the bloat and unleash my full potential. If you're ready to discover what’s holding you back from that physique you’ve always wanted, you've gotta give Viome a shot! Your gut and your gains will thank you for it.
+3. As a busy mom, life can get chaotic…. Between taking care of the kids, cleaning the house, and all the other daily task, it's super easy to forget about taking care of myself. On top of this I was having some gut health issues, but felt like I didn’t have the time or capacity to look into it - until I found out about Viome. A fellow mom had taken their test and told me it could help me understand my gut better, so I figured - Why not give it a shot?! The process was SO quick and easy – they sent a test kit right to my door, I provided a sample, and in no time, I got a personalized report on my gut health! No doctors office or crazy bills involved. My favorite part was that they gave me a breakdown of what foods I should and shouldn’t be eating! They even recommend tailored-to-you supplements based on your results! Now, I've got more energy to keep up with the kids, my stomach is happier, and my mind feels clearer. If you're a busy mom like me looking for a way to feel better, I'd definitely recommend giving [Viome.com](http://viome.com/) a try. It's a game-changer for taking care of yourself so you can take the best care of your family!

train/Examples of end results vs after po.txt

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+Examples of end results vs after polishing
+Example 1 Before:
+🚗 Car Accident Help: Your Life Changer After a Crash
+Ever been in a car accident? If you have, you know it can be a real headache - the medical bills, those pesky insurance companies, and all that never-ending paperwork. Wouldn't it be amazing if you could just snap your fingers and it all disappeared?
+Well, let me introduce you to Car Accident Help. With their team of expert lawyers, you won't just get compensation; you'll get what you rightfully deserve after an accident.
+They'll be right there with you every step of the way, leaving no dollar left on the table. They'll tackle those towering medical bills, help you breeze through the paperwork, and here's the kicker - they don't charge you a single cent unless they recover money on your behalf.
+Say farewell to the stress of lost wages, those monstrous medical bills, and the never-ending insurance company hassle. Check out Car Accident Help today! 🌟💥💰
+Example 1 After:
+If you’ve been in a car accident - this one life hack could change your life.
+We all know car accidents can be a real headache - the medical bills, those pesky insurance companies, and all that never-ending paperwork. Wouldn't it be amazing if you could just snap your fingers and it all disappeared?
+Well, let me introduce you to Car Accident Help. With their team of expert lawyers, you won't just get compensation; you'll get what you rightfully deserve after an accident.
+They'll be right there with you every step of the way, leaving no dollar left on the table. They'll tackle those towering medical bills, help you breeze through the paperwork, and here's the kicker - they don't charge you a single cent unless they recover money on your behalf.
+Say goodbye to the stress of lost wages, huge medical bills, and the hassle of dealing with insurance companies and check out Car Accident Help today!

train/Formatting.txt

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+Formatting
+Unless specifically stated, we need to include 8x total angles (4 Scripts, 4 Editor Frameworks) with notes for the editors.
+Scripted Ads (1-4)
+1. Create Four Scripted Ads:
+- Develop four different scripts for creators to film and read.
+- Avoid using similar scripts; each angle should be distinct and not a minor variation of another.
+- Examples of Scripted Ads:
+- Ad 1: Three reasons why [product/service] is beneficial.
+- Ad 2: A product demonstration showcasing its features.
+- Ad 3: A personal testimonial sharing user experience.
+- Ad 4: An interview or podcast discussing the product/service.
+- Include Text Overlay Hooks:
+- Provide 3 text overlay hook options for each ad.
+Low Hanging Fruit / Editor Frameworks (Ads 5-8)
+1. Develop Four Additional Ad Angles:
+- Utilize existing footage from the shot list your requested.
+- No new scripting is required for these angles.
+- Each angle should have its own unique framework (e.g., social proof ad).
+- Include Text Overlay Hooks:
+- Provide 3 text overlay hook options for each ad.
+2. Incorporate Reviews and Visuals:
+- Include reviews or other text that can be used as an overlay.
+- Provide a visual guide or notes for editors to understand the direction.
+3. Ensure Relevance of Footage:
+- If a chosen framework requires specific footage not requested in the initial shot list, add it to ensure relevance.
+Additional Tips
+- Reanalyze the scripts, they should flow well, and not sound too “ad-like”.
+- Always use contractions where possible and add transition words.
+- Always ensure that each angle, whether scripted or using a framework, is unique and brings a different perspective or message about the product/service.
+- Utilize internal resources to find frameworks that can be used for angles 5-8.
+- Ensure that all text overlays, visuals, and scripts are coherent and align with the overall message and branding of the ad campaign.
+- Even if a visual guide is not always necessary, always include the three text overlay hook options.

train/Onboarding form.txt

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+Onboarding form
+Example 1:
+Name:
+Dani Marie
+Primary Demographic:
+- Millennial Melanie
+- Women
+- Aged 26 - 35
+- Dress size 14 - 26
+- Tech savvy
+- Shops online every month
+- Interested in fashion and looks for inspiration from others
+- Has been plus size her whole life and accepting her body
+- Works from home
+Secondary Demographic:
+- Sophisticated Sandra
+- Aged 36 - 54
+- Dress size 14 - 26
+- Her weight fluctuates
+- Shops in store and online Works in the office and from home
+- Loves socialising with friends and hosting family events
+- Enjoys getting dressed up and making an effort
+Pain Points:
+- Our customer often has low confidence and is unsure how an item will look
+- Weight fluctuates and doesn’t want to buy something in case she loses weight
+- Doesn’t know about smaller indie plus size brands
+- Low quality fabric - she doesn’t always trust new brands because of fabric quality.
+Fears:
+- Our customer often has low confidence and is unsure how an item will look
+- Weight fluctuates and doesn’t want to buy something in case she loses weight
+- Doesn’t know about smaller indie plus size brands
+- Low quality fabric - she doesn’t always trust new brands because of fabric quality.
+Goals:
+- Our customer often has low confidence and is unsure how an item will look
+- Weight fluctuates and doesn’t want to buy something in case she loses weight
+- Doesn’t know about smaller indie plus size brands
+- Low quality fabric - she doesn’t always trust new brands because of fabric quality.
+Competitors:
+- Eloquii
+- City Chic
+- Standards & Practices
+- Anthropologie
+- Torrid
+- Lane Bryant
+Goals copy (What are the target demographics trying to achieve, What are the target demographic's hopes and dreams for themselves, What roadblocks are faced by the target demographics):
+- Our customer often has low confidence and is unsure how an item will look
+- Weight fluctuates and doesn’t want to buy something in case she loses weight
+- Doesn’t know about smaller indie plus size brands
+- Low quality fabric - she doesn’t always trust new brands because of fabric quality.
+Example 2:
+Name:
+Sellers Shield
+Primary Demographic:
+- Real estate agents & real estate brokers.
+- We're primarily interested in higher volume agents who represent sellers + their brokers.
+- These agents are primarily mid to late career females (40+).
+- They tend to focus a lot and spend a lot of money on their personal brand/image - nice cars, nice clothes, and age attractive.
+- The brokers who own the brokerages tend to be high-net worth males with similar character traits - nice cars, clothes, and in shape....personable alpha-type personalities are common.
+- Despite earning high salaries, they all tend to live paycheck to paycheck, spending what they earn & not saving much.
+- Realtors tend to view themselves as entrepreneurs and tend to invest a lot in motivational coaches/speakers & self-help gurus.
+- They're also extremely heavy users of social media - both for business and personal reasons, and I believe they're drawn to influencers that appear to be successful (and a little younger than they are).
+Secondary Demographic:
+- The home seller themselves.
+- We haven't targeted this market yet, but we have very good data on who recently sold their homes in markets that are attractive to us.
+- The most attractive audience for us on sellers are higher earners and/or high net worth home sellers.
+- They might have built up equity in their homes & don't want to be bothered by problems with their home after they sell it.
+- I think the two big buckets are transient homeowners who move to new cities for work after a few years and retirees looking to down-size after their kids move out.
+Pain Points:
+- Agents are mostly concerned about not losing a current client, and second to that is getting new clients.
+- They spend so much time prospecting & often only convert about 2% of their leads to clients, so once they get a client, they're very worried about someone involved in the deal screwing the deal up.
+- The hard part for them is discerning what makes their life better, because they're sales people, not operators.
+- They also get their best clients from referrals, so they don't want a deal that closes to be a bad experience for their clients, or they risk future referrals....though this is less important than losing any current deal.
+- Brokers are focused on their broker profitability and reputation.  They've been in real estate a long time typically and get a lot of business through word of mouth referrals.
+- They also pay a lot in what's called E&O insurance (errors and omissions) - about $5K per agent that works for them per year.
+Fears:
+- Agents
+- afraid of failing and having to get a 9-5 job.
+- For the top performers, they're worried their lead volume might dry up or go somewhere else.
+- It would be embarrassing for a good agent to not know something that their client knows about real estate, or their client thinks they should 	  know about real estate.
+- For brokers, they're typically making almost all their money off their own sales, even though they might have 10, 20, 40 agents that work for them.
+- The cost and people management overhead is a drag, and it's not very profitable for most brokers.
+- They want to avoid anything that will destroy the reputation of their whole brokerage.
+Goals
+1) Most good agents want to be mega rich without having to work hard.  We call it the maserati mindset.  Max cash with min effort.  You tend to want other realtors to know how successful you are as well.  Desire for peer appreciation is very high, and the junior ranks really idolize top industry performers.
+2) Lack of training & accountability are the biggest roadblocks, because they're all 1099, which makes it harder for anyone to hold them accountable for sales activities that you'd see in a corporation.  So agents have to be self-motivated without oversight to succeed.  Also, real estate training is a big profit engine in the industry, so agents can't get unbiased advice on training, so they don't know what can/can't be trusted in the advice they get.  Lastly, unlike sales pros in other industries, the agents typically have to choose and manage all their own services and tools - how to get leads, where to buy them, what crm to put them in, what campaigns to build to communicate to them, phone services, accounting and tax services, etc.  It's overwhelming.
+3) See above.  They have to have/use tools that any competitive sales industry would need, but it's hard to cut through the clutter on what crm's, call screening services, mileage tracking tools, mls services, lead gen services, etc would work best for you.  To put a bow on this, 90% of agents usually fail out of the industry in their first 2 years after getting their license, so those that make it to the top of the industry and are targets for Sellers Shield service are in the small minority.
+Solution
+1) Reduces deal friction - the agent can email their client a link to fill out their sellers disclosure form on Sellers Shield rather than a fillable PDF or printed document.  Sellers Shield will also let the agent know when the client has completed the form, saving the agent time & energy.
+2) Avoids E&O risk - agents are constantly reminded by their brokers not to answer any questions about the sellers disclosure form, because it puts their brokerage in legal jeopardy.  But agents feel bad sitting with a client and not answering their questions or offering any value.  Sellers Shield actually offers advice through the process and helps the clients answer the questions in a way that reduces their risk by almost 90%, including word selection that is less likely to cause legal risks later.  So agents not only spend less time with clients on this part of the legal documentation of selling their home, they also provide better service for their clients vs traditional sellers disclosure form options.
+Key Benefits
+1) It's effective at saving time for agents and measurably reduces risk for clients and brokers.
+2) The only competitor in the industry was recently acquired by a large brokerage (Compass Real Estate) and no longer offers their service to non-Compass agents.
+Competitors
+None really.  The current competitors are fillable PDF's that don't/can't offer legal advice on the process.
+Market Alternatives
+None of the alternatives reduce lawsuit risks from the current levels, and they usually require a bigger time commitment from agents, and the deeper time commitment increases the agent's/broker's legal risk.  So really an agent wants to make sure that the sellers disclosure form gets filled out as quickly as possible, so they can represent the client.  If that can happen quickly without their involvement, they're very happy, and the client is better off.  Our problem is awareness - not all agents know about the service (because it's relatively new) & education - because agents are typically distrustful of new services that might screw up their deals.
+Brand Highlights
+Our mission is to put an end to real estate lawsuits
+Our founder spent 30 years representing agents in real estate lawsuits before launching Sellers Shield to reduce sellers disclosure lawsuits, which is the most common part of the transaction that leads to legal disputes.
+So we know what elements of the sellers disclosure form are likely to lead to legal disputes, and we've built our form guidance around fixing those areas for each client before they become a problem.
+Key Talking Points
+We prevent 88% of sellers disclosure lawsuits
+It saves them time and is more convenient than their current sellers disclosure process
+It delivers better legal advice to their clients than their allowed to provide
+Past Creative
+Already shared.  More video content recently shot for the Viewpoint interview we were telling you about that I'll ask Ben to send over.
+Brand Personality
+Trustworthy, Authoritative, Professional, Reliable
+Brand Guidelines
+No attachments
+Raw Assets
+Testimonials
+Goals copy
+1) Most good agents want to be mega rich without having to work hard.  We call it the maserati mindset.  Max cash with min effort.  You tend to want other realtors to know how successful you are as well.  Desire for peer appreciation is very high, and the junior ranks really idolize top industry performers.
+2) Lack of training & accountability are the biggest roadblocks, because they're all 1099, which makes it harder for anyone to hold them accountable for sales activities that you'd see in a corporation.  So agents have to be self-motivated without oversight to succeed.  Also, real estate training is a big profit engine in the industry, so agents can't get unbiased advice on training, so they don't know what can/can't be trusted in the advice they get.  Lastly, unlike sales pros in other industries, the agents typically have to choose and manage all their own services and tools - how to get leads, where to buy them, what crm to put them in, what campaigns to build to communicate to them, phone services, accounting and tax services, etc.  It's overwhelming.
+3) See above.  They have to have/use tools that any competitive sales industry would need, but it's hard to cut through the clutter on what crm's, call screening services, mileage tracking tools, mls services, lead gen services, etc would work best for you.  To put a bow on this, 90% of agents usually fail out of the industry in their first 2 years after getting their license, so those that make it to the top of the industry and are targets for Sellers Shield service are in the small minority.
+Name:
+The American Boxer
+Website:
+www.theamericanboxer.com (WIP - holding page. Live Jan 20th)
+Product Description:
+Skincare system to train your skin
+Primary Demographic:
+- Primary Consumer Profile: The Skincare Savvy
+- Age: 28-65 years old
+- Gender: Male skew, but with female affinity for gifting (and use)
+- Brand Affinities: Nike, Apple, Tesla (premium, innovative, stand for something)
+- Income: $70K+
+- Psychographic: Ambitious. Wired towards self improvement across physical fitness, business/career, diet, mindful hacks.
+- Category Affinity: Engaged in the skincare category but hungry for a bold, premium lifestyle brand that is 'for me'. Embraces smart, simple 	    	  hacks
+Secondary Demographic:
+-Secondary Consumer Profile: The Skincare Curious
+- Similar demographic profile to the above, but not yet so engaged in the skincare category beyond ad hoc basics.
+- This audience knows that they need to up level their skincare game and open to an aspirational, simple and smart solution.
+Pain Points:
+- Appearance: My skin looks sub par: dry, lined, blemished
+- Age: I'm not getting any younger - my skin is in a constant battle
+Social pressure: I need to look my best / young (for relationships, meetings)
+Feeling: My skin feels terrible - dry, itchy (vs. smooth, even, supple)
+Knowledge: Where do I begin? So many choices/complexity in skincare space
+Fears
+Fears:
+Stigma: Skincare isn't something real men do, makes me less of a man, weak
+Aging: I don't look as young as I used to, I'm getting old!
+Low self esteem: I look like a schlub, old and tired - not as good as others
+Failure: I won't get a great job or a beautiful partner if I have bad skin
+Embarrassing Scenario:
+Showing up for a zoom call looking like an old newspaper
+Goals
+Goals: Stay young: Look and feel youthful. Success: In their work, relationships
+Roadblocks: Lack of knowledge - what to do and how to do it. Social acceptance - how to express skincare without feeling/looking weak
+Skills, Products, Services: A simple, effective, easy to follow, time efficient routine for great skin
+Solution
+Success: Helps consumers look and feel great
+Self Esteem: I'm training my skin (this isn't weak, self indulgent or 'feminine')
+Lack of knowledge: Makes skincare accessible, easy to use
+Great skin: Our products clean, hydrate and protect your skin
+Key Benefits
+I Save Time: Simple, effective 'Train Your Skin' system
+I Look & Feel Great: Youthful skin
+I'm Inspired: Aspirational lifestyle brand, Created for Contenders
+Competitors
+Human Race
+Similar: 3 step program
+Bad: No clear product benefit story, androgynous / trying to be all things to all people.
+Kiehls
+Similar: Similar product offerings, mid to premium products. Men's line
+What's bad: No brand personality, feels like a drug store, complexity - too much to choose from. Speak to men with female oriented approach
+Aesop
+Similar: Premium design aesthetic, strong products & product family themes
+What's bad: Elitist, too high brow, not inclusive, very clinical, not engaging
+Market Alternatives
+Alternative Channel: Drug store brands - cheaper, more accessible
+What's bad: Variable product quality, no brand experience, zero aspiration - purely transactional commodities, 'cheap' / mass market
+Alternative Channel: High end department store brands - elitist, too much complexity, no brand connection, female oriented, over priced
+Brand Highlights
+makes great skin simple
+Slick design, really premium look and feel - you want it on your counter
+Cool brand concept - inspires me to train my skin like I train everything else
+Key Talking Points
+What should you mention:
+New skincare system, Train Your Skin
+Daily practice, training regimen
+Benefits, look great, feel great
+Cool brand, every touchpoint is slick, visceral, premium - packaging, website, content...
+What should you avoid:
+Drug related claims.
+Past Creative
+No creative in market - can share links of brand content as follow up
+Brand Personality
+Bold, stylish, strong, cool, classic
+Brand Guidelines
+TAB Overview CONFIDENTIAL 12.30.21.pdf
+Raw Assets
+Testimonials
+N/A - TBD
+Goals copy
+Goals: Stay young: Look and feel youthful. Success: In their work, relationships
+Roadblocks: Lack of knowledge - what to do and how to do it. Social acceptance - how to express skincare without feeling/looking weak
+Skills, Products, Services: A simple, effective, easy to follow, time efficient routine for great skin

train/Perfecting Scripts.txt

@@ -0,0 +1,20 @@
+Perfecting Scripts
+Once you’ve crafted the scripts, begin to edit/tweak to perfect them.
+- Read each script aloud to ensure that they read seamlessly, have transition words, and don’t sound too “salesy”.
+- Important Things to Remember when Scripting
+- Each script should include a Hook + CTA
+- The most important part of the video is the first ~3 seconds, also known as “the hook”
+- Hook Checklist:
+- [ ]  Does it either move away from pain OR towards pleasure?
+- [ ]  Does the hook speak directly to the ICP (*ideal customer persona*)?
+- [ ]  Can you tell it’s an ad from the hook? (*do people actually talk like this?*)
+- [ ]  Did you use contractions whenever possible? (*e.g. NOT using “I am”, “We are”, “I would”, INSTEAD using “I’m”, “We’re”, “I’d”*)
+- If there’s a discount / special, that’s typically the best performing CTA’s.
+- CTA Checklist:
+-Is the CTA congruent with the landing page (e.g. for email signup landing pages - does the CTA include ‘sign-up’?)
+-Did you read each of the lines aloud? Does it sound like something you’d actually say to someone? If not, probably better to 			     remove / reword
+-Did you use contractions whenever possible? (*e.g. NOT using “I am”, “We are”, “I would”, INSTEAD using “I’m”, “We’re”, “I’d”*)
+- Refer to the Client’s notes in the Onboarding form and ensure you are hitting the most important points.
+- Keep each script in the 30-40 second range.
+- Transition words are a must - not all creators know that they need to add them when delivering, so be sure to break each paragraph up with smooth transition words.
+- Always use contractions where possible - feels more authentic.

train/Selecting the Frameworks.txt

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+Selecting the Frameworks
+Choose 4 script frameworks for each UGC Brief
+- UGC Factory’s Core Framework Steps
+- Hooks (aka Attention-Grabber / Bold Claim)
+- Testimonial (aka Personal Story)
+- Problems (aka Pain Points)
+- Solution / Benefit / Objection Handling
+- Product / Key Selling Points
+- Comparison (bad alternative / competitor)
+- CTA / Offer

train/Using Frameworks.txt

@@ -0,0 +1,13 @@
+Using Frameworks
+Example
+This is a successful ad script for a skincare brand.
+"This is my hair a couple months ago. It was shedding like crazy and just not looking good at all. I was starting to get some bald spots, and I was feeling very insecure. This is my hair now. There's a lot of hair growth happening, and I'm so happy about it.
+These are the things that I'm doing to maintain a healthier hair journey. The Ouai's hair serum that skincare to your scalp.
+I’m going to tell you about my product, and them I’d like you to rewrite the script in the context of my product, okay?
+———
+[Clearly Basics] makes effective yet gentle skincare for anyone with acne or sensitive skin to feel a little less lost & a lot more confident. Results come from formulation science, focus, and education. At Clearly Basics, you can relax knowing your skin is in good hands.
+Clear Out clarifying lotion penetrates deep into the skin to eliminate impurities and imperfections while refining and resurfacing your skin to reveal your smoother, radiant and more balanced complexion.
+### Results
+This was my skin a couple of months ago. It was covered in acne, and I was feeling really insecure about it. I tried everything to clear it up, but nothing seemed to work. Then I found Clearly Basics and their Clear Out clarifying lotion. This stuff is a game-changer.
+It penetrates deep into the skin to eliminate impurities and imperfections while refining and resurfacing your skin to reveal a smoother, more radiant, and balanced complexion. I apply it before bed and wake up with clearer, more glowing skin.
+I've tried so many products, but Clearly Basics is the only one that works for me. I finally feel confident in my own skin. If you struggle with acne or sensitive skin, don't give up hope. Try Clearly Basics and their Clear Out clarifying lotion. Your skin will thank you.

validation/Example of Completed Scripts for Di.txt

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+Example of Completed Scripts for Different Ad Frameworks :
+- Podcasts:
+1. Car Accident Help
+If you’ve been in a car accident recently, this could change your life. Car accidents are extremely overwhelming and quite frankly, a pain in the a**. You're left with injuries, huge medical bills, and lost income from missing work. And then, there's another realization that you don't know how to navigate the settlement process. What you need is Car Accident Help. They connect you with a team of skilled attorneys who knew every twist and turn of the settlement process. With their expertise, they navigate the complexities, to ensure no detail is overlooked. The attorneys are by your side, guiding you on what to document and how to present it effectively to the insurance companies. They navigate the entire process ********with you********, so you don’t have to carry the burden alone.If you find yourself in a car accident, don't let the settlement process become another source of stress. Turn to Car Accident Help and get the compensation you rightfully deserve. Don't wait – head to [caraccidenthelp.org](http://caraccidenthelp.org/) now and let them carry the weight for you.
+2. Javy Coffee
+Additional Hooks :
+- What’s the cheat code for actually meeting protein goals?
+- Does anyone *********actually********* enjoy their protein shakes?
+- How much money do you spend on your drive-through coffee everyday? Like seriously..
+Script :
+Alright, so remember those college days when you thought dropping $10 on a teeny-tiny cup of coffee was a genius move? I mean, if it cost that much, it had to be good, right? *It definitely wasn’t.* I stumbled across this coffee concentrate from Javy, and you guys…. it’s so good. It’s also so easy to make. If I can do it during those half-asleep mornings, literally anyone can. It takes me seconds in the morning, I add it to water or milk, and top it off with my favorite creamer - it’s the perfect morning pick-me-up. And their protein coffee? Game changing. I haaatee regular protein shakes, they’re so bland and chalky. But this? It's smooth, delicious, and packs a punch with 10 grams of protein. Like, who knew adulting could taste this good? I love drinking this in the morning before my workout, it helps me hit my protein goals while giving me long-lasting energy. I’m seriously in love with Javy, their coffee tastes so fresh, so rich, and saves me so much money and time. And as crazy as this sounds, I think I’m ditching coffee shops for good.
+- Street Interview:
+1. [caraccidenthelp.org](http://caraccidenthelp.org)
+1. Questions to Ask :
+1. "Have you ever been in a car accident?"
+1. Ask them to give you a short rundown of what happened, as dramatically as possible.
+2. "How many car accidents have you been in in your lifetime, be honest?"
+1. “Now how many of those were your fault?”
+3. “What would you do if you got a check in the mail for $200,000 after your accident?”
+4. “What’s the first thing you think of when you get into a car accident?”
+5. “Are you a bad driver?”
+Questions to Ask a Group :
+1. “Who’s the worst driver out of you (however many of them there are)?”
+2. “Who’s most likely to total their car?”
+3. “Who’s most likely to be the cause of an accident?”
+2. [nostalgiakicks.com](http://nostalgiakicks.com)
+1. *Question to ask:* “When you smell this candle what memory pops into your head?”
+2. We wanna make a street interview game where we ask people if they can guess the name of the candle. You’ll get them to wear the eye mask, hold the candle, then smell and you will tell them 3 options (3 names you can choose any of the 6 [above](https://www.notion.so/1841dd1969774191b5db67c62767242e?pvs=21)) if they win, they get $1. If they guessed right you would say “double of nothing” and you give them another candle. If they didn't guess, they can try again, they have 5 more shots.
+3. [nectarsleep.com](http://nectarsleep.com)
+1. “Do you wanna have a sleepover?”
+1. ”Yes. Like right here, right now!”
+2. How important is good sleep to you?
+**Ask 8-10 people the following question sequence:**
+- *“Do you wanna get knocked out?”*
+- *“I’m talking about sleep! How's your sleep been lately?”*
+- “Do you want to try out a mattress that's gonna help you sleep better then ever?”
+Bring them to the mattress and have them lay down on it. Either lay down next to them or just bend down to ask them the next question while they’re still on the mattress.
+- “So what do you think?”
+- “What if I told you this mattress starts at only $359”
+- “Will you be checking Nectar out now?”
+- Skit:
+1. [caraccidenthelp.org](http://caraccidenthelp.org)
+1. Person 1 (Car Insurance Guy): So we know that you have bills piling up, but unfortunately, we’re not able to give you any more money for your car accident. Person 2 : Are you serious? You barely gave me anything, I can’t possibly pay my bills with this?! Not to mention, this entire process has been such a hassle! Person 1 (Car Insurance Guy) I hear you… Honestly, you didn’t hear this from me, but you should check out [caraccidenthelp.org](http://caraccidenthelp.org). Person 2 : Hmm.. I’m listening… Person 1 (Car Insurance Guy) They help people who’ve been in car accidents get the compensation they deserve. Doesn’t matter if you were in a car, walking down the street, even in an uber. Person 2 : And I’d get more money??? Person 1 (Car Insurance Guy) Uhhh yeah! Some people have gotten fat checks, and I mean like hundreds of thousands of dollars in compensation. Person 2 : I’m sold, how do I get started? Person 1 (Car Insurance Guy) Go to [caraccidentshelp.org](http://caraccidentshelp.org) and fill out a quick form & you’ll immediately get a quote.
+2. [https://sundayswagger.com](https://sundayswagger.com/?utm_source=google&utm_medium=paid&utm_campaign=15433844123&utm_content=129131898446&utm_term=sunday%20swagger&gadid=565633536236&gclid=Cj0KCQjwx5qoBhDyARIsAPbMagDprL_MDuxU5BfY9jjIKdm8bTZIIFpUklkeC7lZL4J20dAZxEAvG9QaAmXlEALw_wcB)
+1. Hooks
+Boring: It was probably this stupid lame outfit. I guess I can’t blame her.
+SS: You’re probably right!
+Boring: Crying then stops crying, lifts underarms, seems disgusted by the smell, and starts crying again.
+SS: Why so down man? Life’s good!
+2. Skit Script
+Boring: Stupid stupid! (hitting head)
+SS: Why so down man? Life's good!
+Boring: Woah…first of all that shirt is insane. Second of all … I got ditched again. This time she didn’t even have the decency of making an excuse and told me I don't fit her “vibe” whatever that means.
+SS: You know what buddy. I was you once. Sad, uncomfortable, sweaty, and boring. But ever since I started dressing up in these insanely stylish and comfortable polos, my game has been on like never before.
+Boring- Polos?
+SS: Yeh bro, Sunday Swagger polos. Look at me! This pattern, how could you resist me? The 4 way stretch factor (show off stretching), unmatched. (Lift arms)And absolutely no sweat stains. Plus they’re hecka affordable so I can afford to get my girl whatever she wants on the menu!
+Boring- (Happier now) You’re right! I’m gonna get me some of these polos and call her up and tell her she made a huge friggin mistake and if she doesn’t take me back, I’ll be so mad…. I’ll cry in front of her door for hours till she lets me in.
+SS: Okayyyy so yes on the Sunday Swagger polos but that's a negative on the crying at her door… lets get you some of those shirts and figure out a …different game plan.
+Boring: Okay.
+- Tiktok Style:
+1. [https://app.foreplay.co/share/ads/CIGbhUbP3TGH3dFwMyag?user=Dan Ragan](https://app.foreplay.co/share/ads/CIGbhUbP3TGH3dFwMyag?user=Dan%20Ragan)
+This 5 second paid ad uses a trending TikTok sound from a recent movie while showing a simple b-roll shot of the product (Peach Perfect Booty Builder) being stirred in a cup. The products jar is aesthetically placed next to it. The text centered in the middle of the screen uses the POV TikTok trend saying “POV: you finally get your hands on the viral creatine that grows your 🍑”
+2. [https://app.foreplay.co/share/ads/87gNlP734fBJGBCurBKz?user=Dan Ragan](https://app.foreplay.co/share/ads/87gNlP734fBJGBCurBKz?user=Dan%20Ragan)
+This 8 second paid ad uses a trending TikTok sound while showing b-roll of the product (Peach Perfect Booty Builder) being prepared in a cup. Throughout the video, the process of making the Peach Perfect juice is shown with a starting scene of water being poured into a cup with the Peach Perfect powder in it, one scene of stirring the powder in the cup, and the last scene of the prepared creatine juice sitting next to the actual product. The text describes the creators shock of the product working as well as it actually does.
+3. [https://app.foreplay.co/share/ads/m4hsQsaZyzDRdlii38yQ?user=Dan Ragan](https://app.foreplay.co/share/ads/m4hsQsaZyzDRdlii38yQ?user=Dan%20Ragan)
+This 5 second paid ad uses a trending TikTok sound while showing one simple scene of the creator catching the product jar in her hands and zooming into the product label. The text uses the POV TikTok trend saying “POV: you just received Peach Perfect pre-workout”
+4. [https://app.foreplay.co/share/ads/RguO8MiarYVtGwK5ukpG?user=Dan Ragan](https://app.foreplay.co/share/ads/RguO8MiarYVtGwK5ukpG?user=Dan%20Ragan)
+This 6 second paid ad uses a trending TikTok sound with one simple b-roll shot. This b-roll shot includes the Peach Perfect Booty Builder powder being stirred inside a glass while the product itself sits next to it with aesthetic camera angling. The text included says “Creatine doesn’t grow your glutes.”thus getting the attention of viewers with a negative hook.
+5. [https://app.foreplay.co/share/ads/fpkAmCyiaevDdu7V6E4Q?user=Dan Ragan](https://app.foreplay.co/share/ads/fpkAmCyiaevDdu7V6E4Q?user=Dan%20Ragan)
+This 7 second paid ad uses trending music on TikTok with simple b-roll shots of the product and its packaging zoomed in, followed by the creator showing their results from using the product (Peach Perfect Booty Builder). The text uses the viral Tiktok POV trend saying “POV: you bought the viral protein juice + creatine”
+6. [https://app.foreplay.co/share/ads/d2yKpgE5L6oGJe3qXCT1?user=Dan Ragan](https://app.foreplay.co/share/ads/d2yKpgE5L6oGJe3qXCT1?user=Dan%20Ragan)
+This 11 second paid ad uses trending music with b-roll shots of the creator showing off her results using the Peach Perfect Booty Builder followed by shots of the product and more shots of her results with it. The text shows the creator answering a common question she gets “everyone’s asking me how I got a dumpy while maintaining abs” therefore targeting the users pain point in the hook. Then she states that this product is how she gets her results to direct everyone to the solution.
+7. [https://app.foreplay.co/share/ads/BJyoaFDlmjV6H8Rh0YZ8?user=Dan Ragan](https://app.foreplay.co/share/ads/BJyoaFDlmjV6H8Rh0YZ8?user=Dan%20Ragan)
+This simple 5 second paid ad uses a trending TikTok sound to educate viewers on the hook “2 things that grew my glutes”. It then shows the creator working out at a gym and describes her favorite exercise before noting that the 2nd thing that helped her with her pain point is the product “Peach Perfect Booty Builder”. A text overlay list of the benefits of this creatine based product pop up while b-roll of the creator holding the product is shown in the background.
+8. [https://app.foreplay.co/share/ads/TZIWBy9jQon34MFdAxAQ?user=Dan Ragan](https://app.foreplay.co/share/ads/TZIWBy9jQon34MFdAxAQ?user=Dan%20Ragan)
+This 27 second paid ad features the creator behind an AR green screen of the product advertised, Peach Perfect Booty Builder, for the entirety of the video. The angling of the creator is very organic in nature and not posed at all. The creator spends the video discussing her ultimate cheat code for creatine, being the product in question. She educates the viewers on facts about the ingredients as well as her own personal experience with the product before ending with an organic sounding CTA stating “you need to try it out!”
+- Scripted Testimonial:
+Example 1:
+- Huppy
+1. This is the toothpaste I've introduced to all my friends, and now they can't stop raving about it. Meet Huppy's zero waste toothpaste tablets. *(hold up product)* They're a natural, eco-friendly alternative that doesn't have the harsh chemicals like most toothpastes. There's a natural freshness to them, and they're crafted with ingredients to naturally whiten and strengthen your enamel. Honestly, I’ve made it a staple in my daily routine because it's made brushing my teeth so much easier, plus, I know I’m not putting more plastic tubes into our oceans. Instead of that messy gel, it’s a small tablet that reduces the mess and time it takes to brush. It’s toothpaste, but it’s waayyy better. And word's gotten out, and they've been flying off the shelves, so you should grab them while you can. Make the switch to a better toothpaste today!
+2. 3 reasons why I stopped using toothpaste… Number 1, regular toothpastes are filled with toxic ingredients that claim to help your teeth, but actually harm them long term. Huppy’s toothpaste tablets are made with clean ingredients, so they’re going to clean your teeth while actually being good for you. And the N-HA + aloe vera team up to tame hypersensitivity. Number 2, plastic is so out.. It’s literally 2023 now and our landfills and oceans are still filled with plastic! These tablets come in containers that are meant to be reused and recycled, the refills even come in compostable packaging!! Plus, just look how cute the packaging is??? I love it. Lastly, the portable and convenient for those always on the go. They’re TSA friendly, and perfect for those quick weekend trips. No more messy toothpaste exploding in your bag, and you can brush from literally anywhere. A game changer. Ditch the plastic toothpastes and try Huppy instead, you won’t regret it.
+3. I ditched my toothpaste for good… These are Huppy’s toothpaste tablets, and they make sustainable living so much easier. They’re plastic free tablets in a container that’s meant to be reused and recycled. Even the refills come in a compostable bag! No more waste from plastic toothpaste tubes for me! Also, they’re made with clean ingredients that naturally whiten and strengthen your enamel - so you can feel good about your smile. All you do it pop a tablet in your mouth, chew it, brush with water, and you’re done! Now you have a refreshing, sparkly smile for the rest of the day. Ditch the plastic tubes and start your subscription at [behuppy.com](http://behuppy.com)
+4. I *finally* found a toothpaste brand that works for me. It’s called Huppy, and it’s not only whitening my teeth but it’s helping the world be a better place, too. Say hello to Huppy's zero waste toothpaste tablets. They’re made with natural ingredients like aloe vera extract and coconut oil, they don’t make my gums feel like they’re going to bleed. And on top of that, they naturally boost the whiteness and strength of my enamel, all while ditching those not-so-fun chemicals you see in normal toothpastes… And can we just talk about the packaging? These tablets come in containers that are not just sustainable but also so cute!!! *(hold up product)* Seriously, how adorable are these? You gotta get them, go to [behuppy.com](http://behuppy.com) right now!
+5. Would you believe me if I told you THIS was toothpaste? These are Huppy’s zero waste toothpaste tablets, it’s just like toothpaste, but way better. These tablets are made with natural ingredients like coconut oil, aloe vera extract, and hydroxyapatite — making them super gentle on the gums. After using these for a few months now, I’ve never seen my teeth so white and I actually look forward to brushing everyday because it gives that post-dentist clean feel. Also, I’ve literally had people stop me and ask what I use to whiten my teeth, that’s how I know it’s working… And here’s my favorite part… Their containers are designed to reuse and refill, creating an alternative for those who want to live a zero-waste lifestyle. And I mean, look how cute they are?! What are you waiting for? Try Huppy today!
+Example 2:
+- Angelino’s Coffee:
+1. Mornings as a mom? They're like a *whirlwind*, right? **Getting the troops ready, lunches packed, all while keeping your own sanity intact – it's a juggling act. After all that chaos, I am *craving* for a cup of fresh coffee. You know that feeling when you take your *first sip* of your morning coffee, *it’s unmatched..* This is why, I love my Drip coffee! It’s my favorite morning ritual. No more waiting in drive-thru lines or fumbling with complicated machines. It's like your secret ally in the chaos. Toss in a couple of teaspoons, add water or milk – done. No spills, no fuss. It's like a coffee miracle. With Angelino's, you're not just brewing coffee; you're bottling a moment of 'me time'. So, when life gets wild, your coffee? It's the calm in your cup. Try Angelino's Drip – because every super mom deserves super convenience.
+2. I did some math on your daily coffee, so you don’t have to. How much do those daily coffee shop lattes cost you? Let me tell you, It adds up But guess what? You don't need those $5 lattes anymore. Say hello to Angelino's Drip – the smarter, cost-effective coffee solution. For as low as 48 cents per cup, you get superior quality, convenience, and a taste that's beyond compare. You can make hot or cold coffee, espresso, lattes, you name it- all for a fraction of the cost and time compared to traditional coffee. Imagine that – gourmet coffee that doesn't break the bank. It's time to make a switch and save big without compromising on flavor or experience. Hundreds have switched already and are loving it! Angelino's Drip – this will be your wallet-friendly, favorite way to start every day, I promise!
+3. The day I learned how to make coffee the right way. The right way to make coffee is not to use coffee beans or spend 15 minutes making it, then cleaning up after your mess or wasting 30 minutes a day going to a cafe, battling traffic, waiting in line, and spending way too much money. Instead, I choose Angelino’s Drip coffee. Ethically sourced, family owned small batch coffee is the only way to go. Angelino’s is rich and creamy. It's the perfect way to start your mornings. Drip invests deeply in coffee communities around the world and connects you to intimate farmer stories through every cup of coffee. Plus, it takes like, less than minute to make just scoop, stir and enjoy. All for just under 50c a cup. I mean, you can't beat that. That's coffee done, right? Try Drip risk free for 30 days and see why thousands of people have switched to Drip for good.
+4. Tired of bland, bitter, and budget breaking brews? So were we. That's why we created an affordable, organic, dreamy blend that takes the place of your morning brew. I've been making the best iced coffee in literally 15 seconds. This is Angelino’s Drip concentrate. All I do is mix one tablespoon with water and ice and I'm done. No more making a mess allover my counters every morning. No more 15 minutes in line at the coffee shop. And no more spending four times as much on coffee as I have to. Just making a quick and easy coffee that tastes delicious. Sourced ethically from small communities all over the world, family owned coffee in Drip to make the creamiest, quickest coffee you've ever had. Great for focus, long lasting energy, soothes your gut, and is an all around stress reliever in a mug. All for UNDER 50c. There’s no way your local cafe can do that! Plus, it's shipped in small batches, so you know you're getting the freshest blend every single time. Do yourself and your taste buds a favor and get some Drip. Thousands already have.
+5. *oooooo,* I've decided to say goodbye to my coffee maker and *hello* to Angelino's from now on. This bottle right here has over 40 servings of gourmet coffee. So rich and flavorful that you only need one scoop of it. Andddd… there's *no* compromise on quality, no extra calories, just Angelino's. Since finding Angelino's, I have more indulgence in my cup. This morning, there's this huge package on my doorstep, and it's literally from Angelino's. I'm obsessed. First thing I'm taking out right now is this tumbler. Ooh, and this is a frother! I  This is perfect. And of course, this. This stuff is so good. Wanna make the best gourmet coffee in 10 seconds? Using Angelino's. Pour a little bit into your cup, and then add your favorite liquid to it. I'm using milk. Then I'm gonna top it off with some ice, and mix it up a little bit, and then add a swirl of caramel. Then I'm gonna finish it off with some zero sugar Ready Whip. It's amazing. It's everything you could ever want in a bag. So go give Angelino's a try.
+Example 3:
+- Fursome Bites
+1. This is the dog supplement I put all my friends on and they won’t stop raving about it! Meet Fursome Calming Bites. It’s a yummy probiotic chew for dogs that contains prebiotics and probiotics that help promote relaxation & calm, soothe anxiety & stress, and enhance the emotional well-being of your pup. It’s pork-flavored, so you won’t have to worry about hiding it in your dog's food, you can give it to them as a treat! We honestly don’t go a day without it because it’s made our life so much more enjoyable! I can tell a huge difference when I give it to (her/him) because (she/he) is so much more relaxed during the day and doesn’t start barking at anything that moves, haha. Check them out at [fursomebites.com](http://fursomebites.com) and see the difference for yourself!
+2. I’m so glad you asked this.. *(point to top corner of screen (like there’s a tiktok comment) while delivering line)* So I have a (insert dog breed), and if anyone else has a small dog, you would know that they are so prone to health problems, and just anxiety in general. These supplements have literally saved our life. They’re form Fursome Bites and they’re the calming chews. They’re made with ingredients like Magnolia Bark, Ashwagandha, L-theanine, and Maca Root and they promote relaxation, a healthier life and help with anxiety. I honestly wish I’d discovered these sooner, but especially with the holidays coming up, these are gonna be a game changer for us. I highly, highly recommend these to any small dog owner, Grab them at fursomebites.com
+3. Okay, listen up because if you’re a small dog owner like me, one simple thing you should be adding to their routine is a digestion supplement. I absolutely love this one from Fursome Bites and (insert dog name) does, too. Since it’s made with ingredients like Magnolia Bark, Ashwagandha, L-theanine, and Maca Root, it’s jam packed with healthy ingredients that promote healthy skin, coats, and well-being for your fur baby. (insert dog name) is obsessed with the pork-flavor and soft, chewy consistency. These are a must have for any small dog owner, and you can check them out at fursomebites.com!
+Example 4:
+- Verb
+1. You. guys. It's literally been a week since I've been hooked on these caffeinated energy bars and let me tell you - I have never felt so energized, like I can literally take on the world. Ok exaggeration there, but honestly you can probably relate with me - I hit my morning classes at school, then I head straight to work, and by 9PM I'm just *exhausted*. I’d resort to coffee to keep me up for my studies, but honestly… major red flag for me - I’d get soooo jittery from it that I wouldn't be able to concentrate. So here's how I made the switch from coffee, to **Verb’s *new* caffeinated energy bar.** I think I discovered the best protein bar on the planet. These literally just came out and I am obsessed with them. 200 calories, 10g of protein, no artificial ingredients, dairy-free, and caffeinated of organic green tea, which is equivalent to one espresso shot! I usually keep these energy bars in my bag, so that it's super easy to grab one for a quick boost. It's the best way to kickstart my day. I've ditched the coffee because guess what, I stay full throughout my day and my energy has just been smoooth. I’m so thankful that Verb created a bar that allows me to stay energized - try it for yourself, and experience that healthy boost you deserve!
+2. Reasons why YOU should make the switch to Verb’s caffeinated energy bar! I showed up at a new coffee shop last week and they tried to charge me $6 for a latte. I literally walked out. Verb Bars have as much caffeine as a shot of espresso and they’re just over $1 per bar! I'm always on the move, whether I'm running or catching up on work - so these bars are a convenient way to break your habit of consuming unhealthy snacks that don't serve *any* purpose. With Verb’s energy bar, I can get the boost I need in a smooth and natural way, because these bars are made with Green Tea and real ingredients like oats and quinoa. This is legit my third bar of the day – it's their Chocolate Chip Banana Bread flavor. They're insanely good… It’s so possible to be on the move and still be healthy. With Verb I'm the most productive version of myself. My next batch of flavors is already on the way - check Verb out yourself and stay energized, in the most wholesome way.
+3. I don't know about you, but I'm so sick of feeling bad about myself for always wanting to drink Celsius or red bull. They make me feel great at first - and then it hits 2pm and the only thing I want to do is take a nap. I crash so hard. I feel like I finally found the cure to my energy drink addiction - and I'm so excited to share this caffeinated energy bar from **Verb**. I know, what even is that?! Verb makes these absolutely delicious snack bars caffeinated with organic green tea. These bars are pocket-sized, meaning you can always get that boost of energy wherever, whenever.  I mean I got it right here, let me try it for you all. Look at the texture - it practically tastes like cookie dough. It's pretty crazy that a single bar packs as much caffeine as an espresso shot, all while staying at just 110 calories! Can you imagine all the money you spend, and all those extra calories you take in by buying one drink a day? I’m just glad I found a way to give myself that natural boost, without having to wait in line *and* spend constantly. Soooo that’s that, I've moved on from caffeinated drinks - Verb caffeinated energy bars are the way to go.
+Example 5:
+- Viome
+1. 3 Reasons why I decided to get my gut checked with Viome... Number 1: Unrelenting Fatigue.** Fatigue can be more than just a sign of a restless night's sleep. It can be a red flag that your gut isn't functioning properly. When your gut is imbalanced, it can lead to nutrient deficiencies which can cause reduced energy levels. **Number 2: Mysterious Skin Issues.** Those stubborn skin issues you've been dealing with might have deeper roots in your gut health. The foods you consume can trigger red aggravated skin if your gut isn't in harmony with them! **Number 3: Mood Swings and Anxiousness.** Your gut and your brain have a strong connection, often referred to as the gut-brain axis. An imbalanced gut can disrupt this connection, leading to mood swings, heightened anxiousness, and more! It turns out that the gut isn't just your "second brain"; it's a crucial part of your mental well-being. These three issues might seem overwhelming, but there's an easy solution – Viome! Their cutting-edge tests dive deep into your gut's microbiome to uncover the underlying causes of your health concerns. In just a couple of weeks, you’ll receive a comprehensive breakdown of your gut health, including a list of foods you should and shouldn't be eating! Experiencing any of these issues? It’s time to get to the root of it with Viome! Order your own test kit now.
+2. I’m sure someone out there can relate to this… I was hitting the gym 5 days a week, but somehow I felt like I wasn’t getting the results I wanted… No matter how much I worked out, I felt like my bloating was covering up the abs I was working so hard for... Then, a buddy spilled the beans about these test kits from Viome! The whole process is a breeze. They ship a test kit right to your door, and all you've got to do is provide a sample. Fast forward a couple of weeks, and bam! You get a full report on your gut health, complete with a list of foods that'll you should and shouldn’t be eating to beat the bloat. They even hook you up with custom supplements optimized just for you! Now, when I hit the gym, I do it with confidence, knowing I've got the secret weapon to tackle the bloat and unleash my full potential. If you're ready to discover what’s holding you back from that physique you’ve always wanted, you've gotta give Viome a shot! Your gut and your gains will thank you for it.
+3. As a busy mom, life can get chaotic…. Between taking care of the kids, cleaning the house, and all the other daily task, it's super easy to forget about taking care of myself. On top of this I was having some gut health issues, but felt like I didn’t have the time or capacity to look into it - until I found out about Viome. A fellow mom had taken their test and told me it could help me understand my gut better, so I figured - Why not give it a shot?! The process was SO quick and easy – they sent a test kit right to my door, I provided a sample, and in no time, I got a personalized report on my gut health! No doctors office or crazy bills involved. My favorite part was that they gave me a breakdown of what foods I should and shouldn’t be eating! They even recommend tailored-to-you supplements based on your results! Now, I've got more energy to keep up with the kids, my stomach is happier, and my mind feels clearer. If you're a busy mom like me looking for a way to feel better, I'd definitely recommend giving [Viome.com](http://viome.com/) a try. It's a game-changer for taking care of yourself so you can take the best care of your family!

validation/Examples of end results vs after po.txt

@@ -0,0 +1,13 @@
+Examples of end results vs after polishing
+Example 1 Before:
+🚗 Car Accident Help: Your Life Changer After a Crash
+Ever been in a car accident? If you have, you know it can be a real headache - the medical bills, those pesky insurance companies, and all that never-ending paperwork. Wouldn't it be amazing if you could just snap your fingers and it all disappeared?
+Well, let me introduce you to Car Accident Help. With their team of expert lawyers, you won't just get compensation; you'll get what you rightfully deserve after an accident.
+They'll be right there with you every step of the way, leaving no dollar left on the table. They'll tackle those towering medical bills, help you breeze through the paperwork, and here's the kicker - they don't charge you a single cent unless they recover money on your behalf.
+Say farewell to the stress of lost wages, those monstrous medical bills, and the never-ending insurance company hassle. Check out Car Accident Help today! 🌟💥💰
+Example 1 After:
+If you’ve been in a car accident - this one life hack could change your life.
+We all know car accidents can be a real headache - the medical bills, those pesky insurance companies, and all that never-ending paperwork. Wouldn't it be amazing if you could just snap your fingers and it all disappeared?
+Well, let me introduce you to Car Accident Help. With their team of expert lawyers, you won't just get compensation; you'll get what you rightfully deserve after an accident.
+They'll be right there with you every step of the way, leaving no dollar left on the table. They'll tackle those towering medical bills, help you breeze through the paperwork, and here's the kicker - they don't charge you a single cent unless they recover money on your behalf.
+Say goodbye to the stress of lost wages, huge medical bills, and the hassle of dealing with insurance companies and check out Car Accident Help today!

validation/Formatting.txt

@@ -0,0 +1,32 @@
+Formatting
+Unless specifically stated, we need to include 8x total angles (4 Scripts, 4 Editor Frameworks) with notes for the editors.
+Scripted Ads (1-4)
+1. Create Four Scripted Ads:
+- Develop four different scripts for creators to film and read.
+- Avoid using similar scripts; each angle should be distinct and not a minor variation of another.
+- Examples of Scripted Ads:
+- Ad 1: Three reasons why [product/service] is beneficial.
+- Ad 2: A product demonstration showcasing its features.
+- Ad 3: A personal testimonial sharing user experience.
+- Ad 4: An interview or podcast discussing the product/service.
+- Include Text Overlay Hooks:
+- Provide 3 text overlay hook options for each ad.
+Low Hanging Fruit / Editor Frameworks (Ads 5-8)
+1. Develop Four Additional Ad Angles:
+- Utilize existing footage from the shot list your requested.
+- No new scripting is required for these angles.
+- Each angle should have its own unique framework (e.g., social proof ad).
+- Include Text Overlay Hooks:
+- Provide 3 text overlay hook options for each ad.
+2. Incorporate Reviews and Visuals:
+- Include reviews or other text that can be used as an overlay.
+- Provide a visual guide or notes for editors to understand the direction.
+3. Ensure Relevance of Footage:
+- If a chosen framework requires specific footage not requested in the initial shot list, add it to ensure relevance.
+Additional Tips
+- Reanalyze the scripts, they should flow well, and not sound too “ad-like”.
+- Always use contractions where possible and add transition words.
+- Always ensure that each angle, whether scripted or using a framework, is unique and brings a different perspective or message about the product/service.
+- Utilize internal resources to find frameworks that can be used for angles 5-8.
+- Ensure that all text overlays, visuals, and scripts are coherent and align with the overall message and branding of the ad campaign.
+- Even if a visual guide is not always necessary, always include the three text overlay hook options.

validation/Onboarding form.txt

@@ -0,0 +1,200 @@
+Onboarding form
+Example 1:
+Name:
+Dani Marie
+Primary Demographic:
+- Millennial Melanie
+- Women
+- Aged 26 - 35
+- Dress size 14 - 26
+- Tech savvy
+- Shops online every month
+- Interested in fashion and looks for inspiration from others
+- Has been plus size her whole life and accepting her body
+- Works from home
+Secondary Demographic:
+- Sophisticated Sandra
+- Aged 36 - 54
+- Dress size 14 - 26
+- Her weight fluctuates
+- Shops in store and online Works in the office and from home
+- Loves socialising with friends and hosting family events
+- Enjoys getting dressed up and making an effort
+Pain Points:
+- Our customer often has low confidence and is unsure how an item will look
+- Weight fluctuates and doesn’t want to buy something in case she loses weight
+- Doesn’t know about smaller indie plus size brands
+- Low quality fabric - she doesn’t always trust new brands because of fabric quality.
+Fears:
+- Our customer often has low confidence and is unsure how an item will look
+- Weight fluctuates and doesn’t want to buy something in case she loses weight
+- Doesn’t know about smaller indie plus size brands
+- Low quality fabric - she doesn’t always trust new brands because of fabric quality.
+Goals:
+- Our customer often has low confidence and is unsure how an item will look
+- Weight fluctuates and doesn’t want to buy something in case she loses weight
+- Doesn’t know about smaller indie plus size brands
+- Low quality fabric - she doesn’t always trust new brands because of fabric quality.
+Competitors:
+- Eloquii
+- City Chic
+- Standards & Practices
+- Anthropologie
+- Torrid
+- Lane Bryant
+Goals copy (What are the target demographics trying to achieve, What are the target demographic's hopes and dreams for themselves, What roadblocks are faced by the target demographics):
+- Our customer often has low confidence and is unsure how an item will look
+- Weight fluctuates and doesn’t want to buy something in case she loses weight
+- Doesn’t know about smaller indie plus size brands
+- Low quality fabric - she doesn’t always trust new brands because of fabric quality.
+Example 2:
+Name:
+Sellers Shield
+Primary Demographic:
+- Real estate agents & real estate brokers.
+- We're primarily interested in higher volume agents who represent sellers + their brokers.
+- These agents are primarily mid to late career females (40+).
+- They tend to focus a lot and spend a lot of money on their personal brand/image - nice cars, nice clothes, and age attractive.
+- The brokers who own the brokerages tend to be high-net worth males with similar character traits - nice cars, clothes, and in shape....personable alpha-type personalities are common.
+- Despite earning high salaries, they all tend to live paycheck to paycheck, spending what they earn & not saving much.
+- Realtors tend to view themselves as entrepreneurs and tend to invest a lot in motivational coaches/speakers & self-help gurus.
+- They're also extremely heavy users of social media - both for business and personal reasons, and I believe they're drawn to influencers that appear to be successful (and a little younger than they are).
+Secondary Demographic:
+- The home seller themselves.
+- We haven't targeted this market yet, but we have very good data on who recently sold their homes in markets that are attractive to us.
+- The most attractive audience for us on sellers are higher earners and/or high net worth home sellers.
+- They might have built up equity in their homes & don't want to be bothered by problems with their home after they sell it.
+- I think the two big buckets are transient homeowners who move to new cities for work after a few years and retirees looking to down-size after their kids move out.
+Pain Points:
+- Agents are mostly concerned about not losing a current client, and second to that is getting new clients.
+- They spend so much time prospecting & often only convert about 2% of their leads to clients, so once they get a client, they're very worried about someone involved in the deal screwing the deal up.
+- The hard part for them is discerning what makes their life better, because they're sales people, not operators.
+- They also get their best clients from referrals, so they don't want a deal that closes to be a bad experience for their clients, or they risk future referrals....though this is less important than losing any current deal.
+- Brokers are focused on their broker profitability and reputation.  They've been in real estate a long time typically and get a lot of business through word of mouth referrals.
+- They also pay a lot in what's called E&O insurance (errors and omissions) - about $5K per agent that works for them per year.
+Fears:
+- Agents
+- afraid of failing and having to get a 9-5 job.
+- For the top performers, they're worried their lead volume might dry up or go somewhere else.
+- It would be embarrassing for a good agent to not know something that their client knows about real estate, or their client thinks they should 	  know about real estate.
+- For brokers, they're typically making almost all their money off their own sales, even though they might have 10, 20, 40 agents that work for them.
+- The cost and people management overhead is a drag, and it's not very profitable for most brokers.
+- They want to avoid anything that will destroy the reputation of their whole brokerage.
+Goals
+1) Most good agents want to be mega rich without having to work hard.  We call it the maserati mindset.  Max cash with min effort.  You tend to want other realtors to know how successful you are as well.  Desire for peer appreciation is very high, and the junior ranks really idolize top industry performers.
+2) Lack of training & accountability are the biggest roadblocks, because they're all 1099, which makes it harder for anyone to hold them accountable for sales activities that you'd see in a corporation.  So agents have to be self-motivated without oversight to succeed.  Also, real estate training is a big profit engine in the industry, so agents can't get unbiased advice on training, so they don't know what can/can't be trusted in the advice they get.  Lastly, unlike sales pros in other industries, the agents typically have to choose and manage all their own services and tools - how to get leads, where to buy them, what crm to put them in, what campaigns to build to communicate to them, phone services, accounting and tax services, etc.  It's overwhelming.
+3) See above.  They have to have/use tools that any competitive sales industry would need, but it's hard to cut through the clutter on what crm's, call screening services, mileage tracking tools, mls services, lead gen services, etc would work best for you.  To put a bow on this, 90% of agents usually fail out of the industry in their first 2 years after getting their license, so those that make it to the top of the industry and are targets for Sellers Shield service are in the small minority.
+Solution
+1) Reduces deal friction - the agent can email their client a link to fill out their sellers disclosure form on Sellers Shield rather than a fillable PDF or printed document.  Sellers Shield will also let the agent know when the client has completed the form, saving the agent time & energy.
+2) Avoids E&O risk - agents are constantly reminded by their brokers not to answer any questions about the sellers disclosure form, because it puts their brokerage in legal jeopardy.  But agents feel bad sitting with a client and not answering their questions or offering any value.  Sellers Shield actually offers advice through the process and helps the clients answer the questions in a way that reduces their risk by almost 90%, including word selection that is less likely to cause legal risks later.  So agents not only spend less time with clients on this part of the legal documentation of selling their home, they also provide better service for their clients vs traditional sellers disclosure form options.
+Key Benefits
+1) It's effective at saving time for agents and measurably reduces risk for clients and brokers.
+2) The only competitor in the industry was recently acquired by a large brokerage (Compass Real Estate) and no longer offers their service to non-Compass agents.
+Competitors
+None really.  The current competitors are fillable PDF's that don't/can't offer legal advice on the process.
+Market Alternatives
+None of the alternatives reduce lawsuit risks from the current levels, and they usually require a bigger time commitment from agents, and the deeper time commitment increases the agent's/broker's legal risk.  So really an agent wants to make sure that the sellers disclosure form gets filled out as quickly as possible, so they can represent the client.  If that can happen quickly without their involvement, they're very happy, and the client is better off.  Our problem is awareness - not all agents know about the service (because it's relatively new) & education - because agents are typically distrustful of new services that might screw up their deals.
+Brand Highlights
+Our mission is to put an end to real estate lawsuits
+Our founder spent 30 years representing agents in real estate lawsuits before launching Sellers Shield to reduce sellers disclosure lawsuits, which is the most common part of the transaction that leads to legal disputes.
+So we know what elements of the sellers disclosure form are likely to lead to legal disputes, and we've built our form guidance around fixing those areas for each client before they become a problem.
+Key Talking Points
+We prevent 88% of sellers disclosure lawsuits
+It saves them time and is more convenient than their current sellers disclosure process
+It delivers better legal advice to their clients than their allowed to provide
+Past Creative
+Already shared.  More video content recently shot for the Viewpoint interview we were telling you about that I'll ask Ben to send over.
+Brand Personality
+Trustworthy, Authoritative, Professional, Reliable
+Brand Guidelines
+No attachments
+Raw Assets
+Testimonials
+Goals copy
+1) Most good agents want to be mega rich without having to work hard.  We call it the maserati mindset.  Max cash with min effort.  You tend to want other realtors to know how successful you are as well.  Desire for peer appreciation is very high, and the junior ranks really idolize top industry performers.
+2) Lack of training & accountability are the biggest roadblocks, because they're all 1099, which makes it harder for anyone to hold them accountable for sales activities that you'd see in a corporation.  So agents have to be self-motivated without oversight to succeed.  Also, real estate training is a big profit engine in the industry, so agents can't get unbiased advice on training, so they don't know what can/can't be trusted in the advice they get.  Lastly, unlike sales pros in other industries, the agents typically have to choose and manage all their own services and tools - how to get leads, where to buy them, what crm to put them in, what campaigns to build to communicate to them, phone services, accounting and tax services, etc.  It's overwhelming.
+3) See above.  They have to have/use tools that any competitive sales industry would need, but it's hard to cut through the clutter on what crm's, call screening services, mileage tracking tools, mls services, lead gen services, etc would work best for you.  To put a bow on this, 90% of agents usually fail out of the industry in their first 2 years after getting their license, so those that make it to the top of the industry and are targets for Sellers Shield service are in the small minority.
+Name:
+The American Boxer
+Website:
+www.theamericanboxer.com (WIP - holding page. Live Jan 20th)
+Product Description:
+Skincare system to train your skin
+Primary Demographic:
+- Primary Consumer Profile: The Skincare Savvy
+- Age: 28-65 years old
+- Gender: Male skew, but with female affinity for gifting (and use)
+- Brand Affinities: Nike, Apple, Tesla (premium, innovative, stand for something)
+- Income: $70K+
+- Psychographic: Ambitious. Wired towards self improvement across physical fitness, business/career, diet, mindful hacks.
+- Category Affinity: Engaged in the skincare category but hungry for a bold, premium lifestyle brand that is 'for me'. Embraces smart, simple 	    	  hacks
+Secondary Demographic:
+-Secondary Consumer Profile: The Skincare Curious
+- Similar demographic profile to the above, but not yet so engaged in the skincare category beyond ad hoc basics.
+- This audience knows that they need to up level their skincare game and open to an aspirational, simple and smart solution.
+Pain Points:
+- Appearance: My skin looks sub par: dry, lined, blemished
+- Age: I'm not getting any younger - my skin is in a constant battle
+Social pressure: I need to look my best / young (for relationships, meetings)
+Feeling: My skin feels terrible - dry, itchy (vs. smooth, even, supple)
+Knowledge: Where do I begin? So many choices/complexity in skincare space
+Fears
+Fears:
+Stigma: Skincare isn't something real men do, makes me less of a man, weak
+Aging: I don't look as young as I used to, I'm getting old!
+Low self esteem: I look like a schlub, old and tired - not as good as others
+Failure: I won't get a great job or a beautiful partner if I have bad skin
+Embarrassing Scenario:
+Showing up for a zoom call looking like an old newspaper
+Goals
+Goals: Stay young: Look and feel youthful. Success: In their work, relationships
+Roadblocks: Lack of knowledge - what to do and how to do it. Social acceptance - how to express skincare without feeling/looking weak
+Skills, Products, Services: A simple, effective, easy to follow, time efficient routine for great skin
+Solution
+Success: Helps consumers look and feel great
+Self Esteem: I'm training my skin (this isn't weak, self indulgent or 'feminine')
+Lack of knowledge: Makes skincare accessible, easy to use
+Great skin: Our products clean, hydrate and protect your skin
+Key Benefits
+I Save Time: Simple, effective 'Train Your Skin' system
+I Look & Feel Great: Youthful skin
+I'm Inspired: Aspirational lifestyle brand, Created for Contenders
+Competitors
+Human Race
+Similar: 3 step program
+Bad: No clear product benefit story, androgynous / trying to be all things to all people.
+Kiehls
+Similar: Similar product offerings, mid to premium products. Men's line
+What's bad: No brand personality, feels like a drug store, complexity - too much to choose from. Speak to men with female oriented approach
+Aesop
+Similar: Premium design aesthetic, strong products & product family themes
+What's bad: Elitist, too high brow, not inclusive, very clinical, not engaging
+Market Alternatives
+Alternative Channel: Drug store brands - cheaper, more accessible
+What's bad: Variable product quality, no brand experience, zero aspiration - purely transactional commodities, 'cheap' / mass market
+Alternative Channel: High end department store brands - elitist, too much complexity, no brand connection, female oriented, over priced
+Brand Highlights
+makes great skin simple
+Slick design, really premium look and feel - you want it on your counter
+Cool brand concept - inspires me to train my skin like I train everything else
+Key Talking Points
+What should you mention:
+New skincare system, Train Your Skin
+Daily practice, training regimen
+Benefits, look great, feel great
+Cool brand, every touchpoint is slick, visceral, premium - packaging, website, content...
+What should you avoid:
+Drug related claims.
+Past Creative
+No creative in market - can share links of brand content as follow up
+Brand Personality
+Bold, stylish, strong, cool, classic
+Brand Guidelines
+TAB Overview CONFIDENTIAL 12.30.21.pdf
+Raw Assets
+Testimonials
+N/A - TBD
+Goals copy
+Goals: Stay young: Look and feel youthful. Success: In their work, relationships
+Roadblocks: Lack of knowledge - what to do and how to do it. Social acceptance - how to express skincare without feeling/looking weak
+Skills, Products, Services: A simple, effective, easy to follow, time efficient routine for great skin

validation/Perfecting Scripts.txt

@@ -0,0 +1,20 @@
+Perfecting Scripts
+Once you’ve crafted the scripts, begin to edit/tweak to perfect them.
+- Read each script aloud to ensure that they read seamlessly, have transition words, and don’t sound too “salesy”.
+- Important Things to Remember when Scripting
+- Each script should include a Hook + CTA
+- The most important part of the video is the first ~3 seconds, also known as “the hook”
+- Hook Checklist:
+- [ ]  Does it either move away from pain OR towards pleasure?
+- [ ]  Does the hook speak directly to the ICP (*ideal customer persona*)?
+- [ ]  Can you tell it’s an ad from the hook? (*do people actually talk like this?*)
+- [ ]  Did you use contractions whenever possible? (*e.g. NOT using “I am”, “We are”, “I would”, INSTEAD using “I’m”, “We’re”, “I’d”*)
+- If there’s a discount / special, that’s typically the best performing CTA’s.
+- CTA Checklist:
+-Is the CTA congruent with the landing page (e.g. for email signup landing pages - does the CTA include ‘sign-up’?)
+-Did you read each of the lines aloud? Does it sound like something you’d actually say to someone? If not, probably better to 			     remove / reword
+-Did you use contractions whenever possible? (*e.g. NOT using “I am”, “We are”, “I would”, INSTEAD using “I’m”, “We’re”, “I’d”*)
+- Refer to the Client’s notes in the Onboarding form and ensure you are hitting the most important points.
+- Keep each script in the 30-40 second range.
+- Transition words are a must - not all creators know that they need to add them when delivering, so be sure to break each paragraph up with smooth transition words.
+- Always use contractions where possible - feels more authentic.

validation/Selecting the Frameworks.txt

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+Selecting the Frameworks
+Choose 4 script frameworks for each UGC Brief
+- UGC Factory’s Core Framework Steps
+- Hooks (aka Attention-Grabber / Bold Claim)
+- Testimonial (aka Personal Story)
+- Problems (aka Pain Points)
+- Solution / Benefit / Objection Handling
+- Product / Key Selling Points
+- Comparison (bad alternative / competitor)
+- CTA / Offer

validation/Using Frameworks.txt

@@ -0,0 +1,13 @@
+Using Frameworks
+Example
+This is a successful ad script for a skincare brand.
+"This is my hair a couple months ago. It was shedding like crazy and just not looking good at all. I was starting to get some bald spots, and I was feeling very insecure. This is my hair now. There's a lot of hair growth happening, and I'm so happy about it.
+These are the things that I'm doing to maintain a healthier hair journey. The Ouai's hair serum that skincare to your scalp.
+I’m going to tell you about my product, and them I’d like you to rewrite the script in the context of my product, okay?
+———
+[Clearly Basics] makes effective yet gentle skincare for anyone with acne or sensitive skin to feel a little less lost & a lot more confident. Results come from formulation science, focus, and education. At Clearly Basics, you can relax knowing your skin is in good hands.
+Clear Out clarifying lotion penetrates deep into the skin to eliminate impurities and imperfections while refining and resurfacing your skin to reveal your smoother, radiant and more balanced complexion.
+### Results
+This was my skin a couple of months ago. It was covered in acne, and I was feeling really insecure about it. I tried everything to clear it up, but nothing seemed to work. Then I found Clearly Basics and their Clear Out clarifying lotion. This stuff is a game-changer.
+It penetrates deep into the skin to eliminate impurities and imperfections while refining and resurfacing your skin to reveal a smoother, more radiant, and balanced complexion. I apply it before bed and wake up with clearer, more glowing skin.
+I've tried so many products, but Clearly Basics is the only one that works for me. I finally feel confident in my own skin. If you struggle with acne or sensitive skin, don't give up hope. Try Clearly Basics and their Clear Out clarifying lotion. Your skin will thank you.