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Michael Brandt (01:03:21): |
This is going into just business mode. This is not a biochemistry answer, it's just from a business perspective, need to focus. A lot of people need to just know what basic nutritional collagen is. You got to just repeat it until your voice is hoarse of just basic nutritional collagen, until the level of awareness arou... |
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Daniel Scrivner (01:04:31): |
I think you're totally right. |
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Michael Brandt (01:04:36): |
... you can always extend it later on. |
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Daniel Scrivner (01:04:38): |
Yes. I think Ketone-IQ is a massive step function improvement over the previous version of the product. And so, one, kudos to you for persisting and your team over the years that's taken to iterate on that. I think, from here, my guess is in five years, we'll probably see many different form factors, and I love the way... |
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Daniel Scrivner (01:05:17): |
I want to ask just a couple of quick closing questions. I guess one of the questions I wanted to ask, and this may be hard to put an answer on, when I talk with founders and I think about what you and your team have done over the last few years to push forward Ketone-IQ, it's very difficult. You're working in a space w... |
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Michael Brandt (01:05:54): |
Well, thanks. There's always different ways to see it. It's always like, hey, we are at the top of the mountain. We've finished the hero's journey of everything that's brought us here today, but we're also at the very first steps of the next cycle of the hero's journey. We're at the top of the next inning. I appreciate... |
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Daniel Scrivner (01:06:21): |
No, he's got no more days. |
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Michael Brandt (01:06:23): |
Yeah, yeah, yeah. It's like day one until you're a bajillionaire and then, okay, I guess now we're done. But it's always day one. There's always the whole mountain out in front of us. What do I credit it to? Yeah, there's no one else doing what we are doing. As an entrepreneur, it's up to you to find the things that rh... |
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Michael Brandt (01:07:39): |
They had to beat people over the head with the education around it for decades. So we're doing with ketones what Gatorade did with electrolytes. So yeah, it's a matter of being creative on where you are drawing inspiration from |
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