text stringlengths 0 3.78k |
|---|
Demographics |
================= |
Snapchat is popular among the younger generations, with most users being between 18 and 24 in 2023. On the app store, the age classification is 12+. In 2014, researchers from the University of Washington and Seattle Pacific University designed a user survey to help understand how and why the application was being used.... |
In the study, only 1.6% of respondents reported using Snapchat primarily for sexting, although 14.2% admitted to having sent sexual content via Snapchat at some point. These findings suggest that users do not seem to utilize Snapchat for sensitive content. Rather, the primary use for Snapchat was found to be for comedi... |
The study results also suggested that Snapchat's success is not due to its security properties, but because the users found the application to be fun. The researchers found that users seem to be well-aware (79.4% of respondents) that recovering snaps is possible and a majority of users (52.8% of respondents) report tha... |
Communication |
================= |
In the 2010s, Snapchat was seen as a messenger focused more on in-the-moment way sharing and less on the accumulation of permanent material. |
Building on this distinction by launching as a mobile-first company, Snapchat, in the midst of the app revolution and the growing presence of cellular communication, did not have to make the transition to mobile in the way other competing social media networks had to do. Evan Spiegel himself described Snapchat as prima... |
Monetization |
================= |
Snapchat's developing features embody a deliberate strategy of monetization. |
Snapchat announced its then-upcoming advertising efforts on October 17, 2014, when it acknowledged its need for a revenue stream. The company stated that it wanted to evaluate "if we can deliver an experience that's fun and informative, the way ads used to be, before they got creepy and targeted." Snapchat's first paid... |
In January 2015, Snapchat began making a shift from focusing on growth to monetization. The company launched its "Discover" feature, which allowed for paid advertising by presenting short-form content from publishers. Its initial launch partners included CNN, Comedy Central, ESPN and Food Network, among others. In June... |
Campaigns |
================= |
In September 2015, the service entered into a partnership with the National Football League to present live stories from selected games (including a Sunday game, and marquee games such as Monday Night Football and Thursday Night Football), with both parties contributing content and handling ad sales. The 2015 Internet ... |
In April 2016, NBC Olympics announced that it had reached a deal with Snapchat to allow stories from the 2016 Summer Olympics to be featured on Snapchat in the United States. The content would include a behind-the-scenes Discover channel curated by BuzzFeed (a company which NBCUniversal has funded), and stories featuri... |
In May 2016, as part of a campaign to promote X-Men: Apocalypse, 20th Century Fox paid for the entire array of lenses to be replaced by those based on characters from the X-Men series and films for a single day. In July 2016, it was reported that Snapchat had submitted a patent application for the process of using an o... |
In April 2017, Digiday reported that Snapchat would launch a self-service manager for advertising on the platform. The feature launched the following month, alongside news of a Snapchat Mobile Dashboard for tracking ad campaigns, which rolled out in June to select countries. Also in 2017, Snapchat introduced a "Snap to... |
Development platform |
================= |
In June 2018, Snapchat announced a new third-party development platform known as Snap Kit: a suite of components that allows partners to provide third-party integrations with aspects of the service. "Login Kit" is a social login platform that utilizes Snapchat accounts. It was promoted as being more privacy-conscious t... |
Snap Originals |
================= |
In response to industry competition from streaming platforms such as Netflix, Snapchat announced in late 2018 that it would diversify its content by launching Snap Originals (episodic content including both scripted shows and documentaries). |
In June 2020, Snapchat announced the creation of its first-ever "shoppable" original show called The Drop, which focused on "exclusive streetwear collage" from celebrities and designers. Each episode explored the relationship between the designer and celebrity collaborator. Viewers would learn about the item for sale a... |
All projects related to original programming were ended in August 2022. |
Premium accounts and sexual content |
================= |
In 2014, Snapchat introduced a new feature called Snapcash which spurred its popularity among adult content creators. |
Snapchat allows private premium accounts in which users can monetize their content. This feature is mostly used by models to monetize their adult content. In 2019, CNBC reported that "Snapchat is increasingly becoming an integral part of the online porn industry." |
Controversies |
================= |
December 2013 hack |
================= |
Snapchat was hacked on December 31, 2013. Gibson Security, an Australian security firm, had disclosed an API security vulnerability to the company on August 27, 2013, and then made public the source code for the exploit on December 25. On December 27, Snapchat announced that it had implemented mitigating features. None... |
Federal Trade Commission |
================= |
In 2014, Snapchat settled a complaint made by the US Federal Trade Commission (FTC). The government agency alleged that the company had exaggerated to the public the degree to which mobile app images and photos could actually be made to disappear. Under the terms of the agreement, Snapchat was not fined, but the app se... |
Following the agreement, Snapchat updated its privacy page to state that the company "can't guarantee that messages will be deleted within a specific timeframe." Even after Snapchat deletes message data from their servers, that same data may remain in backup for a certain period of time. In a public blog post, the serv... |
In September 2024, the FTC released a report summarizing 9 company responses (including from Snapchat) to orders made by the agency pursuant to Section 6(b) of the Federal Trade Commission Act of 1914 to provide information about user and non-user data collection (including of children and teenagers) and data use by th... |
Windows app |
================= |
In November 2014, Snapchat announced a crackdown on third-party apps of its service and their users. Users of the Windows Phone platform were affected, as Snapchat did not have an official client for it, but numerous third-party apps existed, most popularly one called 6snap. In December, Microsoft was forced to remove ... |
Lens incidents |
================= |
In September 2015, an 18-year-old was using a Snapchat feature called "Lens" to record the speed she was driving her Mercedes-Benz C230 when she crashed into a Mitsubishi Outlander in Hampton, Georgia. The 107 mph (172 km/h) crash injured both drivers. The driver of the Outlander spent five weeks in intensive care whil... |
In October 2016, a similar collision occurred while a 22-year-old was driving at 115 mph (185 km/h) in Tampa, Florida, killing five people. |
"Poor Country" remark |
================= |
Subsets and Splits
No community queries yet
The top public SQL queries from the community will appear here once available.