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The Three Generations of Stablecoins and How They Work Stably Follow Jun 8 · 2 min read
There are currently three different generations of stablecoins as a result of numerous improvements to the technology. Let’s explore them and the future of stablecoin technology.
Generation One
The first generation is the earlies... | ['Tokenization', 'Evolution', 'Cryptocurrency', 'Defi', 'Stable Coin'] |
Natural Language Processing (Part 2)
Tokenization is the most fundamental step in Natural Language Processing. It is a way of separating a piece of text into smaller chunks or text known as tokens. Tokens are the building block of Natural Language.
The process of breaking down a piece of text into small units called ... | ['Tokenization', 'Naturallanguageprocessing', 'Nlp Tokenization'] |
Cryptocurrency is just the tip of a never-melting iceberg…
Biomemetic Tokens (Photo by Launchpresso on Unsplash)
No doubt about it, cryptocurrency, in fact, crypto-everything, is here to stay.
Individual Tokens
Why? We’re coming, as a global society, to understand the circular-linear relationship between an individ... | ['Circular Theory', 'Meme', 'Tokenization', 'Cryptocurrency Investment', 'Cryptocurrency'] |
Per the whitepaper, “[The Early Adopter] TKL will be for the people that were not able to assist in initial development, but would like to make a contribution to continued development. These people will make the ongoing development and establishment of the Tokel platform possible.” That is precisely why we allocated th... | ['Airdrop', 'Tokenization', 'İdo', 'Crypto', 'Launch'] |
Token Uses
OB token offers a substantial amount of utility to the token holders and One Button Trader users.
The primary use case of OB token is on the One Button Trader online platform itself. Many of the existing product features will be closely tied to the token usage creating a clockwork-like token-driven product... | ['Tokenomics', 'Ai Trading', 'Token Launch', 'Tokenization', 'İdo'] |
The solution to crypto drawdowns and liquidations is diversification
The number 1 rule of investing is to “never lose money”. And the number 2 rule is to simply “remember number 1”. But of course, to never lose money in the market is much easier said than done. However, a more realistic approach is to ensure that your... | ['Nasdex', 'Tokenization', 'Blockchain', 'Stocks', 'Crypto'] |
Announcing the Next Big Model of Passive Income through Real-Word Assets NFT: CurioDAO’s Mercedes-AMG GTS Token CurioInvest Sep 6·5 min read
CurioInvest — A Project Overview
People always desire to own a luxury car, yet this world has never displayed a decent system for the commoners to obtain one. CurioInvest has ma... | ['Nft', 'Tokenization', 'Asset Tokenization'] |
Fear and Loathing in the Tokenization Industry
As a respectable member of the highly compliant and regulated security token industry, it is annoying and frightening to see the explosion of interest in NFTs. My company, DigiShares, gets many inbound requests every week from asset managers and real estate developers, wa... | ['Nft', 'Nft Collectibles', 'Tokenization', 'Blockchain', 'Security Token'] |
Decentralized, tokenized, and shakin’ up the future of fantasy sports.
Introduction
LeagueDAO is a decentralized open source project building tokenized fantasy sports. The project combines DeFi, play-to-earn rewards, and digital collectibles to revolutionize fantasy sports through non-fungible ERC-721 tokens (“NFTs”)... | ['Gaming', 'Dao', 'Tokenization', 'Blockchain', 'Fantasy Football'] |
Raise of capital in traditional practices
The different methods by which publicly-traded companies raise money to fund expansion include the use of bank debt or the sale of new shares. The three main ways in which companies can raise capital on the financial markets are share placings, open offers or rights issues.
W... | ['Capital', 'Stock Market', 'Tokenization', 'Cryptocurrency', 'Crypto'] |
With the rocketing number of brands, companies, and services, the number of diverse logos also grows. Sure, that’s exciting and challenging to be a part of the identity design process, and even more — to take a chance and uncover some of design outcomes for you. Time for a new collection of logo designs by the Tubik te... | ['Design', 'Graphic Design', 'UX', 'Marketing', 'Logo Design'] |
Why Would A Company Change Its Logo?
As a rule of thumb, four significant scenarios require a company to change its logo. Those are:
1. When the company changes its name (very rare)
2. When two companies merge (rare)
3. When the company wants to reposition and renew its brand (often)
4. When the company wants to r... | ['Branding', 'Logo', 'Marketing', 'Logo Design', 'Brand Strategy'] |
The logo is not enough.
With so many people still thinking that branding is superficial and unneeded, there are just as many people thinking that creating a logo and brand identity will magically transform their business into a brand.
That is not the case.
In this day and age, when people are starting to understand ... | ['Branding', 'Brand Design', 'Graphic Design', 'Logo', 'Logo Design'] |
Designing a logo is the first step in building your brand and a mark of professionalism in business. Most business people understand that today no company can thrive without a logo. But not everyone knows what a real logo is or how it works.
A logo is more than just a company’s face and identifier in the online and of... | ['Branding', 'Brand Design', 'Logo', 'Ui Ux Design', 'Logo Design'] |
I’ve been working for years in design, and I must tell you most of my shortcomings come from me not being able to present my work in a correct way. Just sending what you created won’t work — sadly enough. Even the things you text along with your logo file can screw you over big time.
When becoming a designer, you are ... | ['Logo Design', 'Design', 'Communication Skills'] |
For amazing logo design, visit
https://www.fiverr.com/share/qb5egl
Logos are perhaps as vital and crucial for the marketing success of a brand or company as appearance is important for the first meeting with a client or employer. It’s much easier to get a job you want, make friends or partnerships if you are a person... | ['Logo Design Company', 'Logo', 'Create Logo', 'Logo Designing Services', 'Logo Design'] |
The letter-mark and symbolic logos are so common and seen everywhere, but the custom logo design, which has numbers with words or only numbers are distinct. Sometimes the creativity is not complete with only words, and it could need to mix with numbers to complete creatively. The combination of letters and numbers; lik... | ['Custom Logo Design', 'Logo Design', 'Logo Design Company'] |
What is DEXTR®?
An API-based decision engine which hosts an entire strategy. It combines pre-approvals, approvals and loan prioritisation, using the power of artificial intelligence.
DEXTR® learns from real time feedback and continuously improves its decisioning capabilities.
How does it works?
Consumes CreditVidya... | ['Graphic Design', 'Logo', 'Animation', 'Logo Design', 'Motion Design'] |
Nowadays almost everything under the sun has gone digital, especially with the advent of digital marketing and advertising technology. This revolutionary business strategy has opened up myriads of opportunities for both small and large businesses. However, this doesn’t mean that the old tried and tested marketing eleme... | ['Business Signs', 'Custom Signs', 'Signs', 'Logo Design', 'Art Design'] |
Requirements
Cakes and sweets bring joy into our life. The logo requirement was straight to the point — to give a look and feel of the party, festival, celebration, happiness, etc. along with chocolate flavor colors.
Logo Design Process
I decided to invest as little time as I could to complete this logo project. Des... | ['Design', 'Illustration', 'Designer', 'UX Design', 'Logo Design'] |
Making a business logo doesn’t simply occur, or possibly, it shouldn’t occur without any forethought. On the off chance that you need your image to reverberate with potential clients, your logo should be all around looked into and all around structured. Things being what they are, the place do you begin? Get familiar w... | ['Logo Design', 'Logo'] |
Developing a strong brand identity should be the first step of your business efforts in order to appeal to your target audience. A strong brand identity can help build your reputation, make you stand out from your competitors and project your company values and personality to attract your ideal customer.
The brand ide... | ['Branding', 'Brand Identity', 'Logo Design', 'Brand Strategy', 'Brand Identity Design'] |
Hello! Designing a logo for your game is not something I’ve seen covered too many times, even though the game logo is an important part of marketing on platforms like itch.io and Steam. A well designed game logo can convey the mood of the game and make it stand out in a crowd.
In this post I will share my logo design ... | ['Game Logo', 'Game Development', 'Graphics Design', 'Design Process', 'Logo Design'] |
Choosing the Right Logo Design Agency in New York
When it comes to getting your logo designed, you want to make sure that you choose the right designers. There are many logo design agencies in New York for you to consider, but not all of them will be a good fit for your needs. We’ve put together this guide on how to f... | ['New York', 'Design', 'Branding', 'Logo Design', 'Business'] |
Are you planning to design a logo? If yes, then it’s great.
Do you think designing a logo is an easy task? If yes, then may be you are wrong.
The businesses aim to reach a large number of audience. The marketers are the ones who help these businesses in reaching out to the customers and engaging with them in the most... | ['Design', 'Strategy', 'India', 'Marketing', 'Logo Design'] |
Visual processing is the most important way of gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives multinational companies to spend millions of dollars on developing their logo and other branding material. They would go to any extent to create a soli... | ['Branding', 'Real Estate', 'Marketing', 'Logo Design', 'Business'] |
Your logo might be restricting your website’s performance!
Your logo might be restricting your website’s performance!
If you’ve invested in an awesome website, don’t ruin it by sticking with an outdated logo that isn’t crisp or tailored to your new site. In the past, we’ve noticed some clients try to avoid the need f... | ['Branding', 'Graphic Design', 'Web Pro', 'Website Design', 'Logo Design'] |
I was in my desk procrastinating, and it has been a while I have not done any UI works and I was thinking to do something and suddenly I got a feeling to make some logos…. and now I was in a mission to make a logo of a coffee brand. Now, the problem was I was totally new to illustrator and I did not knew much about too... | ['Logo Design', 'Design', 'Graphic Design', 'Procastination'] |
Are there free logo ANY benefits to using
a free logo maker?
There are, I need to be honest. If you need something within a specific set of parameters, for a specific period of time, this can be useful. Here are the areas where you may actually want to consider using a free logo maker.
Ease of use: So long as you co... | ['Logo Design', 'Branding Strategy', 'Graphic Design', 'Branding'] |
To be clear, branding is inherent in the logo design. Did you get the point? Clearly put, branding should be the core point when designing the company logo. But one might argue that the logo comes first because it’s somehow personal. Digging more facts to understand the context better is a must.
Yes, that’s right! Log... | ['Design', 'Branding', 'Inspiration', 'Logo Design', 'Visual Design'] |
Just create a great brand identity and your business is doing fine. Is this context enough to persuade you that taking steps necessary for brand identity building is quite important? Well, many marketing experts hold this idea as true. Why? A company that can easily be identified by the potential customers can have the... | ['Design', 'Branding', 'Inspiration', 'Logo Design', 'Visual Design'] |
A logo that cannot be recognized, no matter what, is not going to make your business recognizable. The potential customers are going to see others instead of you. This is why it is important to pay attention to designing, and the choice of the designer is something that is equally important as the design itself.
Brand... | ['Design', 'Branding', 'Inspiration', 'Logo Design', 'Visual Design'] |
Introduction
In February 2021, I received an email from Eric, the CEO of a medical marketing company that needed a new brand identity. After a discussion on Zoom with the CEO and the Creative Director of the company, I have reached the conclusion to start working immediately on the new identity.
The Company
Lasso is... | ['Branding', 'Logo', 'Brand Identity', 'Logo Design', 'Case Study'] |
Why Xiaomi’s new logo design is not just a simple change of corners.
It might look like it’s just a simple change of corners but after you read this article you will find out it’s really not at all simple! Ramzi Salem Apr 2·5 min read
A photo was taken during Xiaomi conference on 29 March 2021
Xiaomi in its last con... | ['Xiaomi', 'UX', 'Web Design', 'Logo Design', 'UI'] |
In most cases, a logo is something personal. Some people who start a business only think of creating something personal. So, the name is personal. It might carry the owner’s name. As a result, the logo will be the same. There are many instances when people create a business without branding in mind. The branding part c... | ['Design', 'Branding', 'Inspiration', 'Logo Design', 'Visual Design'] |
Design
How to choose a color for your fintech brand
I studied the top 250 brands in finance of 2020 and summarized a list of the safest and most powerful colour choices and combinations Vik Nikolova Follow Apr 29 · 6 min read
Every designer knows the importance of choosing the right colours for their brand. There's ... | ['Design', 'Fintech', 'Brand Design', 'Colors', 'Logo Design'] |
What’s in a Logo, Anyway? Quick Guide to Why You Need a Logo and How You Can Make One Michael Baker Sep 8·4 min read
Image Source: ZillionDesigns.com
The logo is one of the most important and recognizable images in a company’s branding. It is the image that represents all of the company’s goods and services. The logo... | ['Logo Designing Services', 'Logo Design', 'Logo Design Company', 'Logo'] |
We’re changing our brand look.
Unpad Cat Feeding was made for people who love and care about cats in Universitas Padjadjaran campus, for those people to connect while they made memories doing what they loved. We’ve since grown, originally made by three people in April 2021, now has genuinely giving impact and provide ... | ['Design', 'Jatinangor', 'Unpad', 'Logo Design', 'Universitas Padjadjaran'] |
FACINGS’ New Logo
A logo serves many purposes, especially in the creative world. Landing on an effective logo is a task nearly as daunting as starting the company itself. It’s the first impression to potential customers, clients, and competitors. It conveys the first notes of taste and attitude. An effective logo not ... | ['Nft', 'Logo Design', 'Crypto', 'Nft Collectibles'] |
Do you have the right logo for your business? Do you know what is the right shape for your business?
Each shape of logo has a psychology behind it. Every shape emits a variety of emotions that should define your business.
Let’s understand the psychology behind the logo shapes so that when they are used in right way, ... | ['Web Development', 'Design', 'Graphic Design', 'Graphics', 'Logo Design'] |
Are you looking for a unique modern minimalist logo design for your business or, website or, Blog? Then you come to the right place.
I have been working successfully on Logo Design at Fiverr Marketplace for more than 5 years. I have successfully worked with 1000+ clients on minimalist business logo design.
My course ... | ['Minimalist', 'Business Logo', 'Modern', 'Logo', 'Logo Design'] |
One fine day, I was on a call with one of my collegemates. Talking to me about him joining his friend, in a jaggery powder business. (considering his nickname was an apt business for him :-P). He was looking out for someone who could design packaging and some things for their website, So me being me I took up that proj... | ['Product Design', 'Logo Design', 'UX Research', 'Case Study', 'Mockup'] |
Being a business startup is not that easy. It requires a lot of hard work and determination for you to reach your goals and objectives. And one of the things that you have to accomplish is a business logo. A logo is a representation of your business identity. The products or services you make available on the market ar... | ['Design', 'Branding', 'Inspiration', 'Logo Design', 'Business'] |
Photo by Rafael Garcin on Unsplash
For some time now and for different projects i’ve been using this combination of Unit tests + MockWebserver in order to fully test my Retrofit network integrations and let me tell, it saved me a lot of time bug fixing or trying to figure out what’s wrong with my JSON parser.
In this... | ['Android', 'Mockwebserver', 'Unit Testing', 'Kotlin Serialization', 'Retrofit'] |
Credits to Tamara Gak (https://unsplash.com/photos/1vZAezBEADw)
Continuing our basic Golang unit testing example, we are going to continue on another step of simple function mocking for unit testing in Go. In here We’re only going cover this two “kind” of function:
Function in your own package Function imported (from... | ['Unit Testing', 'Golang', 'Software Engineering'] |
Developing a NestJS app is a joyful experience. Let's see how we can add unit tests and end-to-end tests to a NestJS application. I have learned a lot from this article written by Débora Barreto Ornellas and this write-up is based mostly on it.
There are five high-level steps that we need to do.
Create a sample NestJ... | ['E2e Testing', 'Unit Testing', 'Nestjs', 'Supertest'] |
The Jest and Enzyme Logo combined to create an amazing suite for testing React applications.
As a Junior Software Developer, I am constantly seeking ways to make myself a better developer. I asked some Senior Software Engineers what I could do to improve. They responded with Unit Testing.
If you are using React as pa... | ['Junior Developer', 'React', 'Enzyme', 'Unit Testing', 'Jest'] |
How to stub an exported function?
This is quite simple. If you followed the tips to setup your tsconfig.json, your module is setted to commonjs, and you’ll not have any problem with this strategy. Let’s take the following code:
To mock otherFunction, just import it with “* as”, like this:
Look that it doesn’t matter... | ['Clean Code', 'JavaScript', 'Nodejs', 'Unit Testing', 'Typescript'] |
Lack of Non-determinism in Unit Tests
Non-determinism in tests means that for the same logic under the test, the unit test sometimes passes, but sometimes fails.
To find the root cause of non-deterministic behavior, developers need to carefully examine the unit test code and the logic under test. Developers should lo... | ['Programming', 'Software Engineering', 'Software Development', 'Unit Testing', 'Csharp'] |
TDD Cycle
There is no right or wrong way to develop mobile application or software. However, there are dozens of techniques and approaches that can make the process faster and the results — better. The test-driven development methodology (TDD) is one of them.
Being a very popular software development methodology, it ... | ['Test Driven Development', 'Xctest', 'Xctestcase', 'Unit Testing', 'Swift'] |
Often, when I speak with OutSystems developers about Unit Testing, TDD, BDD, I get some interest but also a lot of pushback. “It’s too much work”, “It’s not worth it”, “For a 3 month project? Are you nuts?”, or even “How many extra sprints will it take?”
I believe the reason for this pushback is because developing on ... | ['Bdd', 'Outsystems Development', 'Unit Testing', 'Tdd', 'Outsystems'] |
Photo by Florian Olivo on Unsplash
Some time ago, in the early days of Android development, the testing strategy was often the great forgotten in the projects for this platform.
I think there were a few fundamental reasons for this. For a start, we didn’t have clear design or architecture patterns to follow that faci... | ['Testing', 'Android', 'Android App Development', 'AndroidDev', 'Unit Testing'] |
Feel free to fork the below example if you don’t have a project to continue,
In this example we’ll be writing unit tests for ContactService.java inside the package com.example.demo.service in the above repository. Create class ContactServiceTest inside src/test/java/com/example/demo/service directory as shown in the b... | ['Spring', 'Java', 'Spring Boot', 'Junit 5', 'Unit Testing'] |
Validate against Kubernetes Manifests
Helm template is the command you can use to render/generate Kubernetes manifests/templates out of your helm chart templates.
There is a command Helm install to install/deploy charts to Kubernetes cluster. Internally, It first executes helm template command and then deploys genera... | ['Integration Testing', 'Helm', 'Testing', 'Kubernetes', 'Unit Testing'] |
Unit testing is a way of writing tests for the individual components (aka, the smallest part) of a program. The purpose of it is to validate that any piece of code is always working as expected.
Moreover, unit testing has a lot of advantages such as improving the quality of code, providing documentation, also the code... | ['Golang', 'Unit Testing', 'Programming'] |
Testing. A facet of software engineering evoking groans from developers everywhere since epoch. While I do not have a panacea, if you’re working with Python and you’re in need of exhaustive literature on unit testing (with pytest), look no further.
To procure such knowledge, I stumbled through the mystifying forests o... | ['Development', 'Python', 'Pytest', 'Unit Testing', 'Mocking'] |
UI Testing with React Testing Library and Jest
Photo by Alvaro Reyes on Unsplash
Introduction
In my team, we used to write a lot of UI unit tests in our Backbone application. Unfortunately, they were not very resilient to code changes or new use cases.
Recently, we have been creating React components. So we had an ... | ['Software Engineering', 'React', 'Unit Testing', 'Jest', 'React Testing Library'] |
dbt (data build tool) is a powerful tool in the ELT pipeline that allows you to perform transformations on data loaded in your warehouse. In this article, we’ll discuss custom testing within dbt. We’ll be using GCP services such as BigQuery, Cloud Build and Cloud Source Repositories.
So you’ve set up your dbt project ... | ['Gcp', 'Dbt', 'Data Engineering', 'Unit Testing', 'Google Cloud Platform'] |
At the end of Zurihac this year, I released a preview version of HMock, a new library for testing with mocks in Haskell. Let’s talk about what this is, why I wrote it, and how you can use it.
A Toy Chatbot
Let’s suppose I want to write a chatbot in Haskell. I might start with a few types, like so…
newtype User = Use... | ['Test Driven Development', 'Unit Testing', 'Haskell', 'Mocking', 'Behavior Driven Dev'] |
This is the final part of this series on the @ngrx/ComponentStore. Part 1 and Part 2 were an introduction to using the ComponentStore. Part 3 was a quick introduction to Spectator. The code for this part can be found in this repository from GitHub.
When unit testing our ComponentStore applications, an important consid... | ['Unit Testing', 'Spectator', 'Component Store', 'Angular'] |
The how to
Lets look at how you too can use this approach to unit-test your code with TypeOrm.
The idea is to create an in-memory sqlite database that we can setup when the test starts and tear down after the test
Prerequisites
To do this we are going to use the following npm packages
Typescript (must be installed... | ['Nodejs', 'Ts Jest', 'Unit Testing', 'Typescript', 'Typeorm'] |
Testing everything against the real database in Nodejs (Typescript) application by integrating unit test and integration test with Jest. Phat Vo 4 days ago·18 min read
In the world of software development’s hunger for authenticity, we can conceive the importance of the testing mechanism. The cycle of an application op... | ['Continous Integration', 'Nodejs', 'Unit Testing', 'Typescript', 'Jest'] |
In my previous writing, we emphasized on the necessity of structuring our application. We addressed two major hurdle that could potentially bring the flutter project to a halt and took an architectural decision by adapting to Domain Driven Design principle. Now we want to incorporate Unit Test and adhere to Test Driven... | ['Flutter', 'Test Driven Development', 'Unit Testing', 'Flutter App Development', 'Clean Architecture'] |
We have a user … the user need to login with (his/her) name and password, we have a roles (name should be at least 3 letters, password should be at least 6 letters) my code first was something like the next image
It is work but it is not good at all
Now our code wok fine but it is hard to test, hard for reuse … so le... | ['Error Handling', 'iOS App Development', 'Swift Programming', 'Unit Testing', 'Swift'] |
If you haven’t read Part 1 of this series, please don’t forget to check it out.
In software development, a program usually consists of many layers and functions which means multiple chunks of code have to be working together. Thus, it causes a lot of pain for programmers to create such a test to check that all parts a... | ['Golang', 'Unit Testing', 'Programming'] |
3. Practical implementation of each term on controller, service, and repository layer
In a typical project follow the MVC pattern, where there are some controllers, some services, and some repository for data access. In this section, we will write all layers.
Image from www.mitrais.com
Setup the environment
We will... | ['Junit', 'Spring Boot', 'Jpa', 'Unit Testing', 'Mockito'] |
Heard the new quote- This is the new normal? I wondered why were we saying this, the other line that actually quite literally gets on my nerves is “WE ARE IN THIS TOGETHER”. Like really, what are the odds? Do We have the option of not being together right now? As a cautionary warning I want to put it out explicitly tha... | ['Opinion', 'Brands'] |
Brand Asset Management (BAM) consists of the organization, storage and retrieval of important branding information in order to communicate according to the brand guidelines and standards, therefore protecting the brand’s identity.
Digital Asset Management (DAM) is the organization, storage and retrieval of corporate d... | ['Branding', 'Digital Asset Management', 'Brands', 'Brand Strategy', 'Branding Strategy'] |
Focus, goldfish.
Infinite Distractions, Finite Attention
This originally started as a meditation on how brands and brand marketing needs to evolve over the next 10 years. In light of the recent coronavirus outbreak in the United States, I’ve added more context on what we’re advising companies to do and then also how ... | ['Branding', 'Venture Capital', 'Brands', 'Attention'] |
As with most startups, when these assets were created — while we strived for quality — speed and agility were our primary focus. We have always known we wanted to be approachable and welcoming, but we didn’t really develop the approach. Our primary takeaway from the audit was that we were heavily focused on objects. Ou... | ['Design', 'Strategy', 'Brand', 'Website', 'Refresh'] |
Build Up Your Brand for Competitive Success: Business Wisdom From Amazon Founder Jeff Bezos and More Exante Apr 23, 2020·5 min read
Companies want to produce a significant and robust brand for instant recognition within their marketplace. How does one effectively manage a brand?
Let’s start with the basics.
Brand ma... | ['Brand Positioning', 'Branding', 'Brand', 'Marketing', 'Brand Strategy'] |
The News Industry’s Way Forward Won’t be a Straight Line
Photo by Brina Blum on Unsplash
The COVID-19 pandemic is creating chasms where there were cracks in our economic system, and the media and journalism industry is one such existing crack. Already in crisis for years, journalism organizations have faced tectonic ... | ['Media', 'Brands', 'Covid 19', 'Journalism', 'News'] |
What do all great brands have in common? They are instantly recognizable. Recognizable brands don’t always need to incorporate their name in a logo. Here’s the proof:
However, a great logo isn’t enough to become instantly recognizable. Recognizability is achieved through continuous, consistent branding across all comm... | ['Branding', 'Digital Asset Management', 'Brands', 'Brand Strategy', 'Branding Strategy'] |
A New Reality for Brands
COVID-19 has confronted us with a profoundly sobering global crisis and a series of unknowns about the legacy it will leave on the world. Teams across industries are in overdrive as they respond to the volatility and emotions of the COVID-19 crisis. Our sense of urgency is elevated, and so, I ... | ['Covid 19', 'Marketing', 'Altered', 'Brands'] |
Brands pay us heavily.
To draw up brand strategies, craft the best ads and create stories that make them swoon, laugh, cry and smash that share button on Instagram; they pay us top dollar.
And because brands pay heavily for this, we’ve come to assume it must be what the customer wants.
But we are wrong.
The custome... | ['Seth Godin', 'Brand', 'Marketing'] |
Shopping has been a difficult task one has to experience in today’s busy world. For this reason, online shopping sites have been sprouting now and then. We cannot deny the fact that shopping online is hassle-free and it only takes a minute or so to purchase the desired product. A broad variety of choices in both men’s ... | ['Online', 'Brands', 'Online Shopping', 'Clothes', 'Dresses'] |
There is no dearth of guidance on the internet about how one can go about promoting their search engine rankings from companies that offer the best SEO services. Although most of this guidance is questionable, some of it is truly relevant. For those who are brand-new to the world of Search Engine Optimization (SEO), it... | ['SEO', 'Big Brands', 'Brands', 'Seo Services', 'Branding Strategy'] |
I’m a child of the 80s. Two of my favorite movies as a kid were Labyrinth (1986) starring Jennifer Connelly and The Never Ending Story (1984) starring no one famous that I know of. Both films are about kids struggling to fit in with their families amidst transition (death of a parent in one, the birth of a new child, a... | ['Brand'] |
How to and what to write to engage your audience.
It’s important for businesses to engage with their audience or potential clientele. In an article on contractingbusiness.com they posit that “connected customers tend to become repeat customers, and repeat customers are vital to business success.” We can create this co... | ['Brand'] |
The real question isn’t if a brand should stand for something but rather what should a brand stand for? How does a brand decide what it wants to stand for, and what issues should it get involved in? Firstly, let’s tackle why should brands stand for anything? Why should a brand contribute to society, why should a brand ... | ['Brands On Social Media', 'Brands', 'Brand Communication', 'Brand Strategy', 'Csr'] |
The New Year is here and it’s a great time to start thinking about what content you’ll be producing in these coming months.
The New Year has just begun and it’s an exciting time for business owners, writers, and anyone alike since it’s a fresh start or a blank page, as it were. It’s a time to reflect on what we’ve ach... | ['Brand'] |
We all have at least one story to tell. Truthfully we have thousands but we don’t often see it that way. There is some sort of taken-for-granted-ness that takes place (for a myriad of reasons) when we look at our past life’s experiences and just see them as these things that happened to us regardless if they’re good or... | ['Brand'] |
How writing your book supports your brand, reaches your audience, and makes you credible and relatable.
Story is a powerful tool. People think in stories and link together the events of their days between a beginning and ending. Societies have used story for millennia to recount history and teach following generations... | ['Brand'] |
Since 2018, Amazon’s valuation has surged by 52% to $315.5 billion. The company ranked third in last year’s ranking, just behind Google and Apple. This is the first brand to debut in the first position over the last 12 years. According to BrandZ’s latest ranking, Amazon’s valuation grew 52% between 2018 and 2019, while... | ['Social Media Marketing', 'Social Media', 'Brands', 'Cloud Computing', 'Amazon'] |
As requested by our course ‘’Introduction to Advertising and Public Relation’’, the second task was to present interviews of the consumer and an employer of Lime.
First of all, we had the idea to ask random people about their opinion of Lime. So, we decided to go to the city center of Athens. We asked six main questio... | ['Brandambassator', 'Interviews', 'Brand', 'Lime'] |
I also write about IP matters Pointer Brand Protection
Image by Free-Photos from Pixabay
Whether you’re a new tech start-up with patents to protect, or a fledgling fashion house that needs to safeguard its brand new logo, considering how you can defend your intellectual property rights against counterfeits should be ... | ['Brands', 'Brand Protection', 'Startup', 'Counterfeiting', 'Intellectual Property'] |
If we are to believe the mythical anticipation books and films of the last century, brands have a much brighter future than men.
In the famous Minority Report movie, they offer guided, immersive, real-time experiences to passers-by who are no longer at all anonymous. In 2054, these are two emblematic brands that invit... | ['Strategy', 'Brand', 'Methodology', 'Neon42', 'Forever'] |
How Brands Must Evolve in Their Approach to Pride by Elly Belle Gauge Community Follow Jun 17 · 4 min read
Pride is political. It’s rooted in fighting the oppression of the most marginalized and harmed people in our community, with celebrations each June originating from the Stonewall Riots of 1969 in New York City. D... | ['Diversity And Inclusion', 'Pride', 'Brands'] |
Find out how brand experience delivers better engagement, builds loyalty and communicates more effectively to generate revenue.
Every company comes to understand the importance of marketing. Whether through trial and error or the need to connect with their customers, marketing is the avenue all business must take.
Ma... | ['Brand Experience', 'Brand', 'Marketing Strategies', 'Marketing'] |
Thunail spare change please LOL
Hi, its me Brandon. I’ve been programming all day to improve Problem solving skills and prepare a portfolio with 2 big projects which are OXINION and UpDividend.
Keep in mind “Think of how fast you can make $1”
Software/ API business
Hosting API on rapidAPI is such an interesting bus... | ['Income', 'Brand', 'Business'] |
Photo by Monica Silva on Unsplash
In this article, we explore how Gymbox built a successful business by being a challenger brand, and how you can become one too.
Gymbox is a very successful Fitness brand with 300 employees, 11 gyms around London. 🏋️♀️
And there is something that massively contributed to their succ... | ['Disruption', 'Branding', 'Brands', 'Marketing', 'Brand Strategy'] |
In 2018, a video was published to YouTube by Oxfam where a man by the name Sammy J sung a letter to Kmart promoting the movement “What She Makes” — the video itself states that the women who create Kmart’s clothes only make an insanely low $0.62 an hour. This isn’t just exclusive to Kmart either; in a separate video al... | ['Clothing', 'Fast Fashion', 'Brands', 'Ethical Fashion'] |
A Journal of my Journey — An Entry on Brand Culture
Logs Introduction
Log #1 A Journal of my Journey — An Entry on Interviews
Log #2 (you have arrived)
The Digest (if you have other stuff to catch on to)
A Band Culture is ultimately the organisational behaviour of all its management, employees, policies, communica... | ['Teamwork', 'Corporate Culture', 'Brands', 'Journal', 'Growth'] |
Direct to consumer brands are growing rapidly across the world — the growth is over 19% globally and is likely to increase further as Ecommerce takes over the reign from offline retail.
Growth of Ecommerce: Any industry that has remained stable for many decades is likely to get disrupted. Auto industry is a live examp... | ['Ecommerce', 'Disruption', 'Direct To Consumer', 'Brands', 'Amazon'] |
That guy with sexy shoes ! By -Priya Gidwani
Have you ever found yourself identifying a woman by the kind of handbag she carries or a man by the kind of shoes he wears ?
Well, its not easy, to not get dragged in, in to that pool of rewarding ‘alternate identities’ to the people around us. Have you ever found yourself... | ['Identify', 'Perspective', 'Brands', 'Alternative', 'Personal Growth'] |
The forbidden secret🤫
What if we sell as if we were always in a pandemic?
❌In the world of commerce, a brand that does not know the pain points of its customers, their fears, their needs, but more importantly ... its purpose, its values, with whom is it going to connect? Where is it going? There are 2 concepts that ... | ['Brand', 'Love', 'Marketing', 'Sell', 'Content Marketing'] |
Originally published in February 2021 on Muse by Clio.
Do you remember when you first encountered Fast Food Twitter? It felt unhinged. It felt risky. But soon, brand mascots swapping postmodern quips about depression started to feel stale. Other companies joined the party and the content became increasingly contrived-... | ['Social Strategy', 'Creativity', 'Advertising', 'Social Media', 'Brands'] |
It will be used for here, here, and here. Can it?
Photo by Cristina Gottardi on Unsplash
“A brand is no different than us, human beings. It has a body, a name, an appearance, thoughts, and a soul. But most importantly, it has DNA, a genetic code which make it different, even when it is twin.”
For the technocrats, th... | ['Brand Differentiator', 'Branding', 'Brand Design', 'Brands', 'Brand Dna'] |
Innovation is critical, but ultimately, brands need to land culturally, and a considerable part of that is how language adopts and uses the brand as much as how the solution itself performs. For startups or scale-ups, services that rely on interaction, ensure your brand can “verb” as it may mean the critical difference... | ['Language', 'Innovation', 'Culture', 'Brands', 'Growth Strategy'] |
When someone mentions building a brand as an author, what does that mean to you? I ask this because I asked this on Twitter and received a wide variety of answers. These ranged from not knowing what a brand for an author looked like to selling merchandise for their books. I mean, when you think about it, one would assu... | ['Authors', 'Brands', 'Writing', 'Brand Strategy', 'Building'] |
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