wp-calypso/client/login/LOGIN_ANALYTICS_EVENTS.md

Login Analytics Events

This document outlines all the analytics events tracked during the login process, particularly for magic login flows.

Magic Login Authentication Events

calypso_login_magic_authenticate_attempt

Description: Tracks when a magic login authentication is attempted (either code or link)

Properties:

• flow (string|null): The client's login flow (e.g., gravatar flows)
• token_type (string): Either "code" or "link"

calypso_login_magic_authenticate_success

Description: Tracks successful magic login authentication

Properties:

• flow (string|null): The client's login flow
• token_type (string): Either "code" or "link"

calypso_login_magic_authenticate_failure

Description: Tracks failed magic login authentication attempts

Properties:

• flow (string|null): The client's login flow
• token_type (string): Either "code" or "link"
• error_code (number): HTTP status code of the error
• error_message (string): Error type/message

Magic Code Verification Events

calypso_login_magic_code_submit

Description: Tracks when user submits a magic code for verification

Properties:

• code_length (number): Length of the submitted verification code

Email Link Events

calypso_login_email_link_submit

Description: Tracks when user requests a magic login email

Properties:

• flow (string|null): The client's login flow
• token_type (string): Token type being requested

calypso_login_email_link_success

Description: Tracks successful email link request

Properties:

• flow (string|null): The client's login flow
• token_type (string): Token type that was requested

calypso_login_email_link_failure

Description: Tracks failed email link requests

Properties:

• flow (string|null): The client's login flow
• token_type (string): Token type that was requested
• error_code (string): Error code from the API
• error_message (string): Error message from the API

calypso_login_email_link_handle_click_view

Description: Tracks when user views the email link handling page

Properties: None

General Login Events

calypso_login_success

Description: Tracks overall successful login completion

Properties:

• is_jetpack (boolean): Whether this is a Jetpack login
• is_magic_login (boolean): Whether magic login was used
• login_method (string): The method used for login

Event Flow

1. Email Request: calypso_login_email_link_submit → calypso_login_email_link_success/calypso_login_email_link_failure
2. Link Click: calypso_login_email_link_handle_click_view
3. Code Entry (if applicable): calypso_login_magic_code_submit
4. Authentication: calypso_login_magic_authenticate_attempt → calypso_login_magic_authenticate_success/calypso_login_magic_authenticate_failure
5. Final Success: calypso_login_success

Implementation Files

• Email requests: client/state/data-layer/wpcom/auth/send-login-email/index.js
• Authentication: client/state/login/magic-login/actions.js
• Code verification: client/login/magic-login/verify-login-code.jsx
• Final login: client/state/login/actions/reboot-after-login.ts