text
stringlengths
0
3.86k
= = Production = =
= = = Background = = =
Abbott Mead Vickers BBDO won the account for Guinness in 1996 with a campaign built on their new strapline " Good things come to those who wait " . They produced several commercials using variations on the theme , including Swimblack , Bet on Black , and the critically acclaimed Surfer , voted the " Best Advert of All Time " by the British public in 2002 . After the 2001 Dreamer advertisements , Diageo , the corporate owners of Guinness , decided to pursue a more pan @-@ European marketing strategy . The strapline proved difficult to translate , and was abandoned . Several new straplines were tried out over the next three years , including " Believe " ( Free and Tom Crean ) and " A story of darkness and light " ( Moth and Mustang ) .
The new marketing strategy did not prove particularly successful , and in 2004 Diageo returned to regional advertising . AMV BBDO were presented with the choice of coming up with either a new theme to appeal to the 18 – 35 British male demographic or a new angle on the tried and tested Good things ... concept . A number of ideas were put forward , including " The Longest Wait " . From this concept , noitulovE was quickly plotted out : the advert would show three individuals waiting 500 @,@ 000 @,@ 000 years before finally taking their first sip of Guinness , the timeline compressed into a 50 @-@ second clip . The decision to run the " Evolution sequence " in reverse was taken fairly early , as it was felt that it would better hold viewers ' interest during a 60 @-@ second television spot .
= = = Pre @-@ production = = =
The project had not yet been greenlit when the agency approached Daniel Kleinman , known for his work on James Bond title sequences , with the intention of taking him on as a director . After looking over the concept pitch and a rough draft of the script , Kleinman 's immediate impressions were that the idea was " fresh " , " an opportunity to try out some new techniques " , and that it would " put Guinness back on track , doing a big ' wow ' idea " .
Kleinman contacted a pair of Canadian graphic novel artists to begin the storyboarding process . Storyboarding the commercial meant that the agency could determine how much of the Β£ 1.3M budget to allocate to each section , and provided them with visuals to use as part of the presentation to Diageo when pitching the various concepts for a decision on which to pursue . The effort paid off and approval was given to move ahead with production .
= = = Production = = =
Production of the commercial took place over two months , with principal photography shot in Iceland . Time @-@ lapse photographs were taken of the country 's mudpots , volcanic terrain and frozen lakes using 35 mm film cameras . The shooting was done in the early summer for the nearly continuous daylight that the season afforded them . The next pieces of the commercial to be assembled were the live @-@ action segments , shot in a greenscreen studio in London . Filming was done in three stages , with the three actors changing into different sets of prosthetic makeup at each stage . For the final section the actors spent a week practising the choreography behind walking backwards with an appropriately simian gait . Wires were attached to the back of each actor , allowing them to lean forwards to give the impression that they were being " sucked back in time " when the final cut was put together . While filming the actor sequences , VFX supervisor William Bartlett filmed the aerial view of London from Tower 42 's Vertigo bar .
With computer @-@ generated imagery looking to make up so much of the commercial , Kleinman attempted to use film of real elements wherever possible . To this end , 200 mudskippers were brought to the studio from South Africa for the final scene , arriving via Singapore . An entire afternoon was set aside for filming the mudskipper sequence . The footage obtained formed the major part of the final cut of the scene , with only one or two post @-@ production changes : the addition of tail fins and animation of the expression of disgust that closes the piece . Stop motion footage of other real elements was taken , including a stage @-@ by @-@ stage blowtorching of plants , used to show flora coming back to life in the reverse sequence , and shots of baking bread , used to model the geological changes to background rock formations . Additional real elements were to have been incorporated into the commercial , mostly from stock footage of several animal species , but only short segments of apes and lizards appeared in the final cut .
= = = Post @-@ production = = =
Post @-@ production work was handled mostly by Framestore CFC , who had worked on previous Guinness campaigns Surfer and Dreamer , and had worked with Daniel Kleinman on a number of outside projects , including several commercials and James Bond title sequences . The project was overseen by William Bartlett , known for his visual effects work on the BBC television documentary Walking with Dinosaurs . The original schedule allowed for three and a half months in post @-@ production , with airing of the commercial to follow almost immediately .
The 24 @-@ man animation team was split into two groups . Half were assigned to the creation of the 15 new CGI creatures populating noitulovE ( in Maya ) , while the other half created the backgrounds ( in Houdini ) . Compositing work – combining the greenscreen shots with stock footage and CGI elements – was performed in Flame and Inferno . As the final commercial was to be shown on cinema screens , the animators worked at a resolution higher than that afforded by the 576i definition used by British PAL @-@ encoded television sets , to improve the appearance of the advert when projected .
Near the end of post @-@ production , the creative team decided that the music chosen to accompany the advert , an electronic track by Groove Armada , was not working particularly well . Peter Raeburn , who had chosen the track used in Surfer ( Leftfield 's " Phat Planet " ) , was brought on as music director . Raeburn suggested three pieces , with " Rhythm of Life " ultimately presented to Guinness as an alternative and approved as a replacement .
= = Release and reception = =
= = = Schedule = = =
noitulovE was originally to have begun its run in September 2005 , but the airdate was pushed back several weeks as post @-@ production took longer than anticipated . As had been the case with several earlier campaigns , the commercial was to air in several bursts , throughout 2005 and 2006 . Spots were purchased in the commercial breaks of sports broadcasts , high @-@ budget television dramas and shows whose primary audience overlapped with the campaign 's target demographic of British males in the 24 – 35 age range . The first burst was commissioned to run from 3 October to 13 November 2005 , during programming such as the UEFA Champions League , Lost , Vincent , Ant and Dec 's Saturday Night Takeaway and terrestrial television screenings of Austin Powers : Goldmember .
The second burst lasted through December . The focus moved to multichannel television , with appearances in live televised football matches , films , and popular programming such as I 'm a Celebrity , Get Me Out of Here ! . Two further bursts were commissioned for 2006 , to run from 15 May to 9 June and 22 August to 8 October . Programmes selected for the May – June burst included Celebrity X Factor , Big Brother and live football and cricket matches . The final series of spots ran during programming totalling 56 ratings points per week ( 56 % of British television viewers ) , with much of the budget assigned to multichannel television .
= = = Awards = = =
noitulovE was well received by critics within the advertising and television industries , and was predicted to win the 2006 Cannes Lions Film Grand Prix , one of the advertising industry 's highest awards . Advertising Age said of the piece : " A flawless DGI production to an irresistible piece of music propelling a brilliant , astonishingly witty new iteration of a longstanding , unique positioning . This isn 't just great advertising ; it is perfect advertising . " GastΓ³n Bigio , Executive Creative Director for Del Campo Nazca Saatchi & Saatchi remarked on the campaign in the run @-@ up to the festival , saying " noitulovE is , in my opinion , the best . [ ... ] This execution is absolutely incredible , as is the production . " The main competition for the prize was thought to be the Australian Big Ad for Carlton draught beer , and the British Balls , for Sony 's BRAVIA line of high definition television sets . After the three received Gold Lions in the Film category , they were shortlisted by the judges as contenders for the Grand Prix . Ultimately , the honour went to noitulovE . After the decision , David Droga , president of the jury which determined the outcome , said " It 's a very very strong ad . A lot of the jurors felt that it was not only a stand @-@ alone , remarkable ad , but also a triumphant return for a fabulous campaign . " The victory placed director Daniel Kleinman at Number 29 in The Independent 's list of the Top 50 Newsmakers of 2006 .
The 2006 edition of the Gunn Report , an authoritative annual publication determining the advertising industry 's most critically successful campaigns , revealed that noitulovE had received more awards that year than any other campaign worldwide . Among the awards were three Clios , two Golden Sharks , and the Special Jury Prize at the Imagina Awards .
The ad was also a hit with the public . It has been credited by Guinness as being responsible for the substantial boost in sales experienced by the brand during the period in which it was broadcast . While revenues within the UK beer market declined by an average of βˆ’ 0 @.@ 4 % ( βˆ’ Β£ 19M ) , the year @-@ on @-@ year figures for Guinness showed an increase of 3 @.@ 6 % ( + Β£ 13.3M ) . Between October 2005 and October 2006 , Guinness achieved its highest ever volume ( 6 @.@ 8 % ) and value ( 7 @.@ 4 % ) shares , taking the position of market leader from Stella Artois . Diageo attributed the growth in no small part to the positive reception garnered by noitulovE .
= = = Legacy = = =
As one of the most recognisable British television advertisements of 2006 , noitulovE was one of two commercials ( the other being Sony 's Balls ) to feature in a Β£ 200M campaign launched by Digital UK to raise awareness of the imminent switchover within the UK from analogue to digital television . New versions of the two adverts were produced , showing the first few seconds of the original spot before being interrupted by " Digit Al " , an animated spokesman for the campaign .
In 2004 , Guinness launched a retrospective television advertising campaign promoting Guinness Extra Cold stout , featuring new ten @-@ second versions of commercials broadcast between 1984 and 2004 . These included Mars ( with Rutger Hauer reprising his role as the " Pure Genius " ) , Anticipation , Fish Bicycle , Surfer , and Bet on Black. noitulovE joined the campaign in 2006 , and was the only piece to receive more than one new version . In the first of these , the patrons are encased only seconds after taking their first sip of Guinness in a glacier identical to the one which appeared half @-@ way through the original spot . In the second , the sea through which the three fish bound backwards in the original spot is frozen while the trio are in mid @-@ leap , leaving the characters skidding across the surface . In the final version , the primeval pool at the end of the original spot freezes while the mudskippers are taking their drink , and the protagonists ' tongues are left stuck in the ice .
When noitulovE was first proposed , it was the only pitch revisiting the Good things come to those who wait campaign , as , according to copywriter Ian Heartfield , both AMV BBDO and Diageo " didn 't think [ they ] could do something good enough to warrant following on from Surfer and the like . " However , following the success of noitulovE , three additional commercials have been aired within the Good Things ... campaign : Fridge , Hands , and Tipping Point ( Guinness ' most expensive advertising campaign to date ) .
= Stuart McCall =
Andrew Stuart Murray McCall ( born 10 June 1964 ) , usually known as Stuart McCall , is a football manager and former player who is the current manager of Bradford City . He made a total of 763 league games and in 40 full international matches for Scotland during his playing career .
McCall started his professional career with Bradford City , where he made his senior debut in 1982 . He played six seasons at Valley Parade , during which time he won the Division Three championship , a title which was overshadowed by the Bradford City stadium fire when 56 people died and in which his father Andy was injured . After missing out on promotion in 1987 – 88 , McCall moved to Everton , for whom he scored twice but finished on the losing side in the 1989 FA Cup Final . In 1991 , he moved to Rangers , with whom he spent seven seasons and won six league titles , three Scottish Cups and two Scottish League Cups . McCall returned to Bradford City as captain to take them into the top division of English football for the first time in 77 years . After four seasons he moved to Sheffield United , where he retired as a player in 2005 .
Born and raised in England , McCall qualified to play for Scotland through his Scottish father . He won 40 international caps and scored one goal in the 1990 FIFA World Cup in Italy . He also played in two European Championships but his international career ended after he was left out of the 1998 World Cup squad .
McCall was part of the coaching staff during his second spell at Bradford City , briefly serving as caretaker @-@ player manager in 2000 . He continued his coaching at Sheffield United and was assistant manager to Neil Warnock until May 2007 , when he returned to Bradford City for a third time , this time as manager . He spent two @-@ and @-@ a @-@ half seasons in charge of Bradford City , leaving in February 2010 . Just before the end of 2010 , he was appointed Motherwell manager . He stayed at Fir Park for four years , helping the club finish second in the league twice . After a poor start to the 2014 – 15 season , he resigned in November 2014 . McCall was appointed manager of Rangers in March 2015 , but left the club at the end of a short @-@ term contract .
= = Early and personal life = =
Stuart McCall was born on 10 June 1964 in Leeds , England , to Scottish parents Andy , a former professional footballer , and Jean McCall . He was the couple 's third child after Leslie and Janette , who were 20 and 15 respectively when Stuart was born . The family home was just round the corner from Leeds United 's Elland Road ground where McCall would spend many Saturday afternoons watching United , dreaming of following his father and playing for Leeds , even after the family moved to Wortley .
McCall played football for Upper Wortley Primary School and Thornhill Middle School , even scoring a winning goal for the latter in a cup final when he came on as a substitute with his arm in a sling . McCall also played table tennis as a schoolboy but excelled at football , captaining the Leeds under @-@ 11 boys team and playing for other Leeds representative sides . McCall 's parents split and he made up for his size when he moved to one of Leeds ' toughest estates and played for pub sides by the age of 14 . He moved schools to Harrington High and also played for local young sides Pudsey Juniors , Holbeck and later Farsley Celtic . McCall thought he had missed his chance of playing professionally after a string of other players were signed by professional clubs , until Farsley played Bradford City 's junior side in a friendly and he impressed coach Bryan Edwards enough to be asked for a trial .
= = Playing career = =
= = = Club career = = =
= = = = Bradford City = = = =
McCall came through City 's youth system after he was signed by George Mulhall in 1980 from Farsley Celtic at the age of 16 , before becoming an apprentice in June 1981 . Mulhall 's successor , Roy McFarland gave McCall his debut at Reading on 28 August 1982 – the opening day of the 1982 – 83 season – when he deputised for Ces Podd at right back . He had played just six league games by 29 January 1983 when he made the first of 134 consecutive league appearances , all in midfield under new manager Trevor Cherry . City finished 12th in Division Three that season . The following season City struggled to make up for the absence of Bobby Campbell , who had left to join Derby County , and won just one of their first fifteen games , until Cherry bought Campbell back from Derby , and City won a record ten consecutive games on their way to a seventh place finish .
During the summer of 1984 , Cherry made the two key signings of central defender Dave Evans and right winger John Hendrie to build on the previous season 's high finish . McCall was an integral part of the team as City won the Division Three championship in 1984 – 85 , during which he scored eight goals as one of two ever @-@ present players . The title was assured in the penultimate game when McCall scored the second goal in a 2 – 0 victory over Bolton Wanderers . The league title was paraded before the final game of the season on 11 May 1985 at home to Lincoln City . However , the club 's title was overshadowed when 56 people died in the Bradford City stadium fire when the Valley Parade ground 's main stand caught fire after 40 minutes of play , during which McCall 's father , who was with other family members , was badly injured . After the fire , McCall , still in his kit , spent several hours driving from the ground to his sister 's house , then to Bradford Royal Infirmary and Pinderfields Hospital trying to find his father . His father had suffered severe burns and needed skin grafts on his hands and head and was in hospital for several weeks .
For the following 19 months , the club played games away from Valley Parade . Cherry and the players became a close @-@ knit team , attending funerals of the victims and other engagements in the months that followed , and the club 's 13th place finish in Division Two in 1985 – 86 was hailed a major achievement . During Bradford 's time away from Valley Parade , McCall also turned his back on Leeds United , the team he had supported as a child , after their fans set fire to a chip van at Odsal Stadium . McCall became club captain in November 1986 , aged just 21 , after Peter Jackson moved to Newcastle United . Under Cherry 's replacement , Terry Dolan , the club held off any relegation threats to finish tenth in 1986 – 87 . Like Jackson , McCall and Hendrie were both keen to move to a Division One club , but they agreed in 1987 to stay for one final season .
Dolan brought in Paul Tomlinson , Brian Mitchell and Lee Sinnott in a bid to help McCall and Hendrie realise their dreams with City . They mounted a promotion challenge in 1987 – 88 and were top for much of the season until they faltered in the New Year . When promotion was missed initially by one point on the last day of the season after a 3 – 2 defeat against Ipswich Town and then through play @-@ off defeat to Middlesbrough , McCall left the club , signing for Everton for Β£ 850 @,@ 000 in June 1988 . He had played 238 league games for the club , scoring 37 goals , and in total played 285 games , scoring 46 goals . McCall was later outspoken in his autobiography , The Real McCall , about City 's failure to strengthen the side to secure promotion .
His departure was soured when he was forced to go to the Football League with a Professional Footballers ' Association representative to win Β£ 8 @,@ 327 @.@ 15 of an unpaid signing @-@ on fee .
= = = = Everton = = = =
McCall joined Everton at a time when its former triumphant side of the mid @-@ 1980s had broken up , following the ban on English sides competing in Europe , which marked the start of a period of underachievement at Goodison Park . His Everton debut came in a 4 – 0 victory over Newcastle United on 27 August 1988 against his former teammate Hendrie , who was making his debut for Newcastle . McCall also returned to Valley Parade for a League Cup tie , but his Everton side were knocked out by Bradford 3 – 1 on 14 December 1988 . He started 29 league games in 1988 – 89 as well as another four substitute appearances , but failed to score in the league . He was also a substitute in the 1989 FA Cup Final when he scored Everton 's equaliser in the Merseyside derby against Liverpool to take the game into extra @-@ time . He scored another equaliser during extra @-@ time , but Liverpool 's own substitute Ian Rush also scored two to secure a 3 – 2 victory for Liverpool .
McCall made a second appearance in an Everton shirt at Valley Parade , when he was invited by former teammate Mark Ellis to bring a side for his testimonial . In three seasons at Everton , McCall played 103 league games as well as earned his first caps with Scotland but he failed to lift any trophies as the club finished eighth , sixth and ninth in the league . Apart from the FA Cup final defeat in 1989 , the closest he came to winning a trophy at Everton was in the 1989 – 90 season , when Everton topped the league in late autumn and remained in contention for the title for the most the rest of the season until disappointing form in the run @-@ in saw them finish sixth .
= = = = Rangers = = = =
In the summer of 1991 , McCall signed for Scottish club Rangers for Β£ 1 @.@ 2 million . Rangers had just won their third successive Scottish Premier Division title . Under newly appointed manager Walter Smith , McCall ended up playing in the final six of the club 's nine successive Scottish league titles . In his first season at Ibrox , Rangers won the league and cup double , before they achieved greater success in 1992 – 93 , winning both cups 2 – 1 against Aberdeen and coming nine points ahead of Aberdeen in the league . McCall also enjoyed European success that season when the Glasgow club narrowly missed out on an appearance in the UEFA Champions League 1992 – 93 final , coming second in the semi @-@ final group stage to eventual winners Olympique de Marseille . Citing the reason for their success as the spirit which Smith instilled in the team , McCall later said : " It was an incredible season . We won the domestic Treble , we went 44 games unbeaten and we did not lose a single game in Europe . And , though we said we would do it again next year , we all knew it was unrepeatable . " In 1993 – 94 , Rangers added another Scottish League Cup title along with the league championship , but lost 1 – 0 in the final of the Scottish Cup to Dundee United , surprisingly being denied a second successive treble . The following season saw Rangers win the league by their greatest margin as they finished 15 points ahead of Motherwell , but they failed to reach the final of either of the domestic cups . Although their winning margin was reduced to four points , from city rivals Celtic , in 1995 – 96 , Rangers ' points tally of 87 was a record @-@ high total . McCall played in his fourth Scottish Cup final as Rangers defeated Hearts 5 – 1 . His Rangers side again pushed Celtic into second place in 1996 – 97 and defeated Hearts 4 – 3 in the Scottish League Cup . But with the club chasing an unprecedented 10th straight title in 1997 – 98 they had to settle for the runners @-@ up position , with Celtic winning the league by two points on the final day of the season . McCall was substituted in the Scottish Cup final defeat to Hearts as Rangers went the season without picking up a single title for the first season in McCall 's time at the club . In February 2008 , McCall became the 71st inductee into the Rangers hall of fame . McCall 's former teammate and Rangers assistant manager Ally McCoist presented him with the award .
= = = = Back to Bradford City = = = =
McCall still had one year left on his Rangers contract in 1998 , but much of the team that Walter Smith had built had left and McCall was allowed to leave on a free transfer by new manager Dick Advocaat , as long as he joined an English club . Barnsley and Huddersfield Town were both interested in signing McCall , but he rejoined Bradford City as club captain . Rookie manager Paul Jewell put together a squad which emerged as surprise promotion contenders after two seasons spent battling relegation , adding other new signings , including central midfield partner Gareth Whalley and striker Lee Mills , who went on to be club 's top goal @-@ scorer . The season started off slowly with just one win from the first seven games , but by the latter half of the season , City were vying with Ipswich Town and Birmingham City for the second promotion spot behind runaway leaders Sunderland . Loan signing Lee Sharpe and Dean Windass were added to the ranks and City had the chance to seal promotion in their penultimate game against relegation @-@ threatened Oxford United . The game finished as a 0 – 0 draw , with McCall heading over the goal in the final minutes , taking the promotion bid to the final game of the season . Days later he was named the club 's player of the year . A 3 – 2 victory over Wolverhampton Wanderers at Molineux on 9 May 1999 ensured promotion to the Premier League and denied Ipswich Town – the team that had thwarted McCall and Bradford 11 years before .
Bradford were expected to struggle in their first season in the top flight for 77 years . Jewell signed David Wetherall , Dean Saunders and Neil Redfearn , all experienced top flight performers , but City were in the bottom four teams for most of the season . It was Bradford 's home form – they earned 26 of their 36 points at Valley Parade – that was key to City avoiding relegation , which was narrowly averted by two points after a shock 1 – 0 final day victory over Liverpool in 1999 – 2000 , sending Wimbledon down instead . When Jewell left only days after the season ended , McCall was appointed assistant manager to Chris Hutchings , and subsequently served as caretaker manager for two games when Hutchings was sacked after just 12 games of the 2000 – 01 league season . City were relegated with just 26 points . During a 6 – 1 defeat to West Yorkshire rivals Leeds United in the penultimate game , McCall and team @-@ mate Andy Myers fought on the pitch .
McCall stayed on for one more season before he was released by manager Nicky Law in May 2002 , shortly before the club went into administration for the first time after finishing 15th in Division One . His playing career at Bradford City had looked uncertain in December 2001 before Law arrived , when previous manager Jim Jefferies had left McCall out of the side in a 3 – 1 defeat at Manchester City following a training ground dispute . However , it was Jefferies who lost out in the dispute when he resigned his post a week later after summit talks with chairman Geoffrey Richmond . In April 2002 , McCall 's testimonial match against Rangers attracted a crowd of more than 21 @,@ 000 to Valley Parade . McCall gave part of the proceeds from his testimonial to the Bradford burns research unit , which was set up following the 1985 fire . Two years after his benefit match , McCall played one more time in City colours in a Save Our City appeal match organised by Bradford 's evening newspaper , the Telegraph & Argus , to raise funds for the club , who were now in administration for a second time .
= = = = Sheffield United = = = =
On 2 July 2002 McCall joined Sheffield United , where he played an integral part in their first @-@ team side , despite being 38 , and also coached the reserves to the league title . He played 71 league games over the next two seasons , and scored twice , including a winner against former side Bradford . He was in the side that reached the Division One play @-@ off final in 2003 as well as the semi @-@ finals of both cup competitions that year . However he and Dean Windass , who was also now at Sheffield United , were both left out of the play @-@ off final , as United lost 3 – 0 to Wolverhampton Wanderers . McCall played just two League Cup games in the 2004 – 05 season , and retired just a few weeks before his 41st birthday . His career total of 763 league games placed him in 13th position on the all @-@ time appearance list of British footballers .
= = = International career = = =
McCall was picked for England and Scotland under @-@ 21 sides on the same day in 1984 , and chose to play for England in a game against Turkey . However , he was only picked as a substitute and the referee blew the final whistle with McCall waiting to come on . He later told Scottish newspaper Glasgow Herald , " I felt it was a mistake almost from the start . I was put on the bench and they tried to bring me on with a minute to go . But I took my time re @-@ tying my boots and generally warming up and luckily didn 't get on , otherwise that would have been that . " As a result , McCall was still eligible for both England and Scotland , and he eventually switched allegiances to the latter , for whom he qualified through his father . He made his Scotland debut at under @-@ 21 level in March 1988 , ironically against England . McCall made one more appearance for Scotland under 21s , against France in 1990 .
Later the same year , McCall was called up to the Scottish senior team . He won his first cap on 28 March 1990 in a 1 – 0 friendly victory over Argentina . He played in five friendlies in 1990 which earned him a call up to the Italia 90 World Cup squad . He played in all three of Scotland 's World Cup games . They lost their first game 1 – 0 to Costa Rica , before McCall scored what would be his only international goal against Sweden in a 2 – 1 victory . However , Scotland failed to qualify for the knock @-@ out stage when they were defeated 1 – 0 by Brazil .
McCall represented Scotland at the European Championships in 1992 , when they again failed to go beyond the group stage after defeats to Netherlands and Germany , and in 1996 when they were edged out in the first round by Netherlands . Scotland failed to qualify for the World Cup in 1994 . McCall played just two qualifying games for the 1998 World Cup and his last cap came in a friendly against Denmark on 25 March 1998 , as he was overlooked for the final squad for the finals in France along with team @-@ mate Ally McCoist . He was capped a total of 40 times for Scotland , scoring one goal . McCall 's caps included 11 while at Everton and 29 during his career with Rangers .
= = Coaching and management career = =
= = = Early coaching career = = =