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ailments, making them the most heavily trafficked wild mammal.
The illegal wildlife trade is a multibillion-dollar global industry, largely driven by consumer demand.
From overfishing to transportation choices, human activity is driving wildlife extinction and ecosystem breakdown at an unprecedented rate. are killed annually for their ivory.
Up to a rhino is killed for its horn.
An estimated pangolins are poached annually for their meat and scales.
human development, and illegal fishing seriously threaten the long-term health of our oceans.
Up to of fatal human diseases come from animals.
The COVID- demonstrated the risk of live animal markets and bushmeat trade in terms of introducing new diseases to the human population.
Up to per year are killed for soup.
More than extinction, as demand for shark fin soup remains high in many countries.
globally are killed by air pollution each year.
Global carbon emissions continue to reach all-time highs, motivating climate change mitigation strategies that address individual choices, such as energy use, food choice, or transportation.
uccisea1970 on pixabay 4 2021 WildAid Annual Report 7 Our "BYOer" billboard in Chongqing encourages people to reduce plastic consumption by bringing their own reusable cutlery.
influential voices in the world, including actors, comedians, musicians, athletes, religious leaders, business executives, and other prominent figures, advocating for wildlife conservation on a massive scale thanks to donated media.
Our programs persuade consumers not to buy illegal or unsustainable wildlife products, and to make sustainable transportation and food choices to help mitigate climate change.
Using our relationships with private and government owned media partners, WildAid leveraged its $ communications program budget into $135 million in pro bono media placement value in 2021.
in the number of people who would consider buying sea turtle products in Chinese cities where our campaign appeared.
to choose low-carbon transportation during the five years of our GOblue campaign.
in the perceived medicinal value of pangolin scales in China in the two years since WildAid began its campaign.
in shark fin prices in China since 2014 due to lower demand from consumers.
There is growing evidence that consumer demand reduction programs and marine protection are impacting conservation.
There have been significant declines in prices and consumption of some endangered species products, improved enforcement of marine protected areas, increased awareness of the poaching crises, and measurable behavioral changes among existing and potential consumers.
The PSA, which features a prominent pangolin and tiger, calls for an end to the consumption of wild animals and reminds viewers that we each have a responsibility to protect nature.
The campaign supports the government’s ban on the trade and consumption of terrestrial wild animals.
Through placement of over print billboards, we reached over one billion people.
respondents were able to recognize our PSA, with 84% stating the consumption of wild meat is unacceptable.
We launched a campaign in Nigeria to reduce demand for illegal bushmeat in major urban centers, support enforcement activities to tackle the illegal wildlife trade, and raise awareness of disappearing wildlife.
, addressing issues such as endangered sea turtles, bushmeat consumption, and the role of Nigeria in the illegal wildlife trade.
imminent threats facing wildlife and inspired support for conservation efforts.
highlights the benefits that Ugandans gain from wildlife, and introduces younger audiences to Uganda’s new Wildlife Act that increases penalties for poaching and illegal wildlife trafficking.
The comic book will be launched in Spring alongside a manual that will help teachers explore the interconnectedness of people and wildlife with their students.
We also recorded two new radio ads about the strengthened penalties and distributed them on 11 radio stations.
In the coming year, we'll adapt these into video animations.
about the threats facing the Ebo forest in the Southwest region, where more than population of endangered and endemic wildlife live.
Preserving one of Cameroon’s last intact forests is not only crucial to local populations but also to the world, for the many benefits it provides.
In honor of World Wildlife Day, we launched a series of advertisements in Thailand highlighting the plight of endangered species and demand for wildlife products.
We used the familiar “angry” emoji to illustrate that killing endangered species for their parts is unacceptable and should evoke anger in us all.
We launched the “Pangolins Are Still Endangered” campaign to highlight the alarming rate of poaching and consumption of pangolins in Vietnam.
Dang launched his new TikTok dance challenge video to encourage the public to join in and protect pangolins.
We distributed the video throughout taxis and on screens in over shopping malls, as well as on social media.
To target the continued issue of ivory souvenirs, we produced an awareness campaign that highlighted the illegality of bringing ivory products into China.
We created a series of PSAs with popular actress Yang Zi targeting solo, group and family travelers emphasizing the need to be a role model for your kids and peers by not buying ivory or other wildlife products while traveling.
religious scripture that proclaims wildlife is to be protected and that humans and wildlife should live in harmony.
Our campaign in Thailand seeks to decrease demand for shark fin soup while promoting our #NoSharkFin pledge to push for a government ban.
The TikTok challenge prompted users with a script to report urgent news on the global situation of sharks and motivate viewers to say no to consumption of sharks.
Many people are unaware that sea turtles are endangered and don’t realize they were upgraded to national first-class protected wild animals [in China] in early 2021.
Entrepreneurs and Ecology to help publicize and reinforce the illegality of the trade.
The campaign also educates the public about the link between single-use plastic consumption and damage to marine wildlife populations, specifically, sea turtles.
Our PSA prominently displayed in Shanghai Airport, both in print form and video played on LED screens.
With practical calls to action, we show that green actions are easy to adopt and everyone can practice low-carbon lifestyles supported by the government.
We placed billboards across 5 cities, launched a social media campaign, and partnered with mobile game maker Fantasy Westward Journey.
coral reefs, rejuvenate marine wildlife and ecosystems, and provide jobs and food for millions of people.
We are working to make the promise of marine protection real by strengthening enforcement in reserves & fisheries.
Through our flexible, collaborative approach, we work with government and nonprofit partners around the world to improve the enforcement of laws and regulations, deter illegal fishing and poaching, allow endangered wildlife to recover, and boost economic opportunities for local communities.
A ranger patrols the waters of the Pemba Channel along Tanzania, one of WildAid Marine's active sites.
Our new partnership in the Bahamas has already resulted in increased collaboration between enforcement officials and the fishing community.
increased progress in launching a trust fund to support enforcement operations, expected to be completed in strengthened enforcement with key investments in the Galapagos’ coastal patrol fleet to increase surveillance and monitoring of fishing activity during patrols.
turtles, and critical mangroves that act as important carbon sinks for the Eastern Tropical Pacific Seascape and curb climate change.
two sites in the Yucatan Peninsula to transition towards sustainability.
In community rangers at both sites and established joint patrols between government enforcement agencies and community rangers at Scorpion Reef National Park to ensure effective management and strong enforcement of spiny lobster and octopus fisheries, marking a significant step in its long-term protection.
Ecuador with the first hatching of leatherback sea turtles recorded in nearly coastal rangers at three additional MPAs, as well as donated new equipment, including an M3 radar, to strengthen enforcement and deter illegal fishing.
Rangers carried out with citations issued for illegal fishing activities.
Sea turtle conservation and protection was expanded through public awareness campaigns and training for rangers and the community.
Nearly patrols were conducted and 1,808 nests protected.
We helped secure patrol vessels for MPA communities in need of resources along the Pemba Channel.
For the ninth consecutive year, WildAid has been designated a four-star charity by Charity Navigator.
Expenses $ 2021 WildAid Annual Report 37 *Numbers are unaudited and additional financial information is unavailable due to change in fiscal year.
We are grateful to all of our donors for their generous contributions over the past year.
Your gift to WildAid provided crucial support to end the illegal wildlife trade in our lifetimes, deliver comprehensive marine protection, and reduce our collective environmental impact.
For the ninth consecutive year, WildAid received Charity Navigator’s highest four-star rating, which is reserved for the most accountable, transparent, and financially healthy of the nonprofits it rates.
I O N ’ S P A R K S .
I have vivid childhood memories in Texas of building forts, picnicking, catching bugs, and taking nature walks.
After college, I reconnected with the outdoors, which gave me a sense of calm, well-being, and feeling recharged.
I trained for marathons at my local park, took up nature photography, and traveled with loved ones to parks worldwide.
Every visit reminded me that I am part of something bigger than myself.
Since my daughter Leela was born, spending time outdoors has become a priority.
I enjoy watching her form friendships, build confidence, be creative, care for animals, and marvel at the colorful autumn leaves or the parade of stars in the sky.
Together we are building a lifetime of memories.
Every child should have the opportunity to be inspired by nature and build their own memories.
I realized I needed to be intentional in my actions to protect our parks.
the team, the decision to join the board was an easy one.
The Park Trust recognizes the role that public lands and water play in defining and shaping our nation’s character.
We acquire essential natural and cultural resources to preserve our national parks.
We also know how imperative it is to build on the conservation heritage of previous generations by creating stewards for tomorrow.
It’s the exceptional people – the staff, board, and partners and how well they work together.
The camaraderie and respect they have for each other are inspirational.
I am honored to work with this incredible group.
It was no surprise when the Park Trust team quickly pivoted at the onset of the pandemic.
Through their work ethic, resourcefulness, and passion, they developed ingenious digital strategies to keep kids and families engaged with public lands from the safety of their homes.
Everything comes full circle when I see my daughter’s smile as she explores the outdoors or when I see the jubilant faces of children who have just experienced the joy of being in a park for the first time.
Editor’s Note: Aparna Dave, pictured here with her daughter, joined the board in and serves as chair of the Communications Committee.
Millions of people enjoy our nation’s parks every year, but today’s visitors don’t fully represent the rich diversity of our country.
Our programs champion public parks, lands and waters as spaces that are welcoming and accessible to every person in every community.
We believe that they should be cared for, enjoyed by, and preserved by all for current and future generations.
Since us preserve and protect our national park units.
These special places are guardians of our history, culture, and represent some of the world’s most glorious landscapes.
Our National Park System preserves all of these resources for future generations.
Even after America’s beloved national park sites were established, hundreds of thousands of precious ecological, historical, and cultural resources remain unprotected on privately owned parcels of land located within and adjacent to park boundaries.
These are the missing pieces of our national parks.
Marshy Point Nature Center, MD In spite of the pandemic.

ailments, making them the most heavily trafficked wild mammal.

The illegal wildlife trade is a multibillion-dollar global industry, largely driven by consumer demand.

From overfishing to transportation choices, human activity is driving wildlife extinction and ecosystem breakdown at an unprecedented rate. are killed annually for their ivory.

Up to a rhino is killed for its horn.

An estimated pangolins are poached annually for their meat and scales.

human development, and illegal fishing seriously threaten the long-term health of our oceans.

Up to of fatal human diseases come from animals.

The COVID- demonstrated the risk of live animal markets and bushmeat trade in terms of introducing new diseases to the human population.

Up to per year are killed for soup.

More than extinction, as demand for shark fin soup remains high in many countries.

globally are killed by air pollution each year.

Global carbon emissions continue to reach all-time highs, motivating climate change mitigation strategies that address individual choices, such as energy use, food choice, or transportation.

uccisea1970 on pixabay 4 2021 WildAid Annual Report 7 Our "BYOer" billboard in Chongqing encourages people to reduce plastic consumption by bringing their own reusable cutlery.

influential voices in the world, including actors, comedians, musicians, athletes, religious leaders, business executives, and other prominent figures, advocating for wildlife conservation on a massive scale thanks to donated media.

Our programs persuade consumers not to buy illegal or unsustainable wildlife products, and to make sustainable transportation and food choices to help mitigate climate change.

Using our relationships with private and government owned media partners, WildAid leveraged its $ communications program budget into $135 million in pro bono media placement value in 2021.

in the number of people who would consider buying sea turtle products in Chinese cities where our campaign appeared.

to choose low-carbon transportation during the five years of our GOblue campaign.

in the perceived medicinal value of pangolin scales in China in the two years since WildAid began its campaign.

in shark fin prices in China since 2014 due to lower demand from consumers.

There is growing evidence that consumer demand reduction programs and marine protection are impacting conservation.

There have been significant declines in prices and consumption of some endangered species products, improved enforcement of marine protected areas, increased awareness of the poaching crises, and measurable behavioral changes among existing and potential consumers.

The PSA, which features a prominent pangolin and tiger, calls for an end to the consumption of wild animals and reminds viewers that we each have a responsibility to protect nature.

The campaign supports the government’s ban on the trade and consumption of terrestrial wild animals.

Through placement of over print billboards, we reached over one billion people.

respondents were able to recognize our PSA, with 84% stating the consumption of wild meat is unacceptable.

We launched a campaign in Nigeria to reduce demand for illegal bushmeat in major urban centers, support enforcement activities to tackle the illegal wildlife trade, and raise awareness of disappearing wildlife.

, addressing issues such as endangered sea turtles, bushmeat consumption, and the role of Nigeria in the illegal wildlife trade.

imminent threats facing wildlife and inspired support for conservation efforts.

highlights the benefits that Ugandans gain from wildlife, and introduces younger audiences to Uganda’s new Wildlife Act that increases penalties for poaching and illegal wildlife trafficking.

The comic book will be launched in Spring alongside a manual that will help teachers explore the interconnectedness of people and wildlife with their students.

We also recorded two new radio ads about the strengthened penalties and distributed them on 11 radio stations.

In the coming year, we'll adapt these into video animations.

about the threats facing the Ebo forest in the Southwest region, where more than population of endangered and endemic wildlife live.

Preserving one of Cameroon’s last intact forests is not only crucial to local populations but also to the world, for the many benefits it provides.

In honor of World Wildlife Day, we launched a series of advertisements in Thailand highlighting the plight of endangered species and demand for wildlife products.

We used the familiar “angry” emoji to illustrate that killing endangered species for their parts is unacceptable and should evoke anger in us all.

We launched the “Pangolins Are Still Endangered” campaign to highlight the alarming rate of poaching and consumption of pangolins in Vietnam.

Dang launched his new TikTok dance challenge video to encourage the public to join in and protect pangolins.

We distributed the video throughout taxis and on screens in over shopping malls, as well as on social media.

To target the continued issue of ivory souvenirs, we produced an awareness campaign that highlighted the illegality of bringing ivory products into China.

We created a series of PSAs with popular actress Yang Zi targeting solo, group and family travelers emphasizing the need to be a role model for your kids and peers by not buying ivory or other wildlife products while traveling.

religious scripture that proclaims wildlife is to be protected and that humans and wildlife should live in harmony.

Our campaign in Thailand seeks to decrease demand for shark fin soup while promoting our #NoSharkFin pledge to push for a government ban.

The TikTok challenge prompted users with a script to report urgent news on the global situation of sharks and motivate viewers to say no to consumption of sharks.

Many people are unaware that sea turtles are endangered and don’t realize they were upgraded to national first-class protected wild animals [in China] in early 2021.

Entrepreneurs and Ecology to help publicize and reinforce the illegality of the trade.

The campaign also educates the public about the link between single-use plastic consumption and damage to marine wildlife populations, specifically, sea turtles.

Our PSA prominently displayed in Shanghai Airport, both in print form and video played on LED screens.

With practical calls to action, we show that green actions are easy to adopt and everyone can practice low-carbon lifestyles supported by the government.

We placed billboards across 5 cities, launched a social media campaign, and partnered with mobile game maker Fantasy Westward Journey.

coral reefs, rejuvenate marine wildlife and ecosystems, and provide jobs and food for millions of people.

We are working to make the promise of marine protection real by strengthening enforcement in reserves & fisheries.

Through our flexible, collaborative approach, we work with government and nonprofit partners around the world to improve the enforcement of laws and regulations, deter illegal fishing and poaching, allow endangered wildlife to recover, and boost economic opportunities for local communities.

A ranger patrols the waters of the Pemba Channel along Tanzania, one of WildAid Marine's active sites.

Our new partnership in the Bahamas has already resulted in increased collaboration between enforcement officials and the fishing community.

increased progress in launching a trust fund to support enforcement operations, expected to be completed in strengthened enforcement with key investments in the Galapagos’ coastal patrol fleet to increase surveillance and monitoring of fishing activity during patrols.

turtles, and critical mangroves that act as important carbon sinks for the Eastern Tropical Pacific Seascape and curb climate change.

two sites in the Yucatan Peninsula to transition towards sustainability.

In community rangers at both sites and established joint patrols between government enforcement agencies and community rangers at Scorpion Reef National Park to ensure effective management and strong enforcement of spiny lobster and octopus fisheries, marking a significant step in its long-term protection.

Ecuador with the first hatching of leatherback sea turtles recorded in nearly coastal rangers at three additional MPAs, as well as donated new equipment, including an M3 radar, to strengthen enforcement and deter illegal fishing.

Rangers carried out with citations issued for illegal fishing activities.

Sea turtle conservation and protection was expanded through public awareness campaigns and training for rangers and the community.

Nearly patrols were conducted and 1,808 nests protected.

We helped secure patrol vessels for MPA communities in need of resources along the Pemba Channel.

For the ninth consecutive year, WildAid has been designated a four-star charity by Charity Navigator.

Expenses $ 2021 WildAid Annual Report 37 *Numbers are unaudited and additional financial information is unavailable due to change in fiscal year.

We are grateful to all of our donors for their generous contributions over the past year.

Your gift to WildAid provided crucial support to end the illegal wildlife trade in our lifetimes, deliver comprehensive marine protection, and reduce our collective environmental impact.

For the ninth consecutive year, WildAid received Charity Navigator’s highest four-star rating, which is reserved for the most accountable, transparent, and financially healthy of the nonprofits it rates.

I O N ’ S P A R K S .

I have vivid childhood memories in Texas of building forts, picnicking, catching bugs, and taking nature walks.

After college, I reconnected with the outdoors, which gave me a sense of calm, well-being, and feeling recharged.

I trained for marathons at my local park, took up nature photography, and traveled with loved ones to parks worldwide.

Every visit reminded me that I am part of something bigger than myself.

Since my daughter Leela was born, spending time outdoors has become a priority.

I enjoy watching her form friendships, build confidence, be creative, care for animals, and marvel at the colorful autumn leaves or the parade of stars in the sky.

Together we are building a lifetime of memories.

Every child should have the opportunity to be inspired by nature and build their own memories.

I realized I needed to be intentional in my actions to protect our parks.

the team, the decision to join the board was an easy one.

The Park Trust recognizes the role that public lands and water play in defining and shaping our nation’s character.

We acquire essential natural and cultural resources to preserve our national parks.

We also know how imperative it is to build on the conservation heritage of previous generations by creating stewards for tomorrow.

It’s the exceptional people – the staff, board, and partners and how well they work together.

The camaraderie and respect they have for each other are inspirational.

I am honored to work with this incredible group.

It was no surprise when the Park Trust team quickly pivoted at the onset of the pandemic.

Through their work ethic, resourcefulness, and passion, they developed ingenious digital strategies to keep kids and families engaged with public lands from the safety of their homes.

Everything comes full circle when I see my daughter’s smile as she explores the outdoors or when I see the jubilant faces of children who have just experienced the joy of being in a park for the first time.

Editor’s Note: Aparna Dave, pictured here with her daughter, joined the board in and serves as chair of the Communications Committee.

Millions of people enjoy our nation’s parks every year, but today’s visitors don’t fully represent the rich diversity of our country.

Our programs champion public parks, lands and waters as spaces that are welcoming and accessible to every person in every community.

We believe that they should be cared for, enjoyed by, and preserved by all for current and future generations.

Since us preserve and protect our national park units.

These special places are guardians of our history, culture, and represent some of the world’s most glorious landscapes.

Our National Park System preserves all of these resources for future generations.

Even after America’s beloved national park sites were established, hundreds of thousands of precious ecological, historical, and cultural resources remain unprotected on privately owned parcels of land located within and adjacent to park boundaries.

These are the missing pieces of our national parks.

Marshy Point Nature Center, MD In spite of the pandemic.