Datasets:

Gingiris
/

gingiris-user-interview

@@ -4,7 +4,7 @@
 # User Interview Playbook
-### 用户访谈实战指南 — 从准备到执行的完整方法论
 [![GitHub stars](https://img.shields.io/github/stars/Gingiris/gingiris-user-interview?style=social)](https://github.com/Gingiris/gingiris-user-interview/stargazers)
 [![GitHub forks](https://img.shields.io/github/forks/Gingiris/gingiris-user-interview?style=social)](https://github.com/Gingiris/gingiris-user-interview/network/members)
@@ -12,311 +12,300 @@
 [![Website](https://img.shields.io/badge/Website-gingiris.com-blue)](https://www.gingiris.com)
 [![PRs Welcome](https://img.shields.io/badge/PRs-welcome-brightgreen.svg)](https://github.com/Gingiris/gingiris-user-interview/pulls)
-**[中文](#中文版) | [English](#english)**
 </div>
 ---
-> 💡 **为什么 Star 这个项目？**
-> - **实战验证**: HeyGen 半年 937 场访谈找到 PMF，这是同样的方法论
-> - **完整框架**: 从用户筛选到复盘的全流程模板
-> - **即拿即用**: 访谈问题库、复盘模板、用户分级标准
 ---
-> 💡 **需要 1v1 咨询？** 30分钟/$100 — [联系 @Iris_carrot (Telegram)](https://t.me/Iris_carrot)
 ---
 ## ⭐ Star This Repo
-<img width="100%" src="assets/star.png" alt="Star this repo" />
-如果这个指南对你有帮助，点个 Star ⭐ 让更多人发现它！
 ---
-## Why User Interview?
-> "产品的 founder，在刚开始的前半年都会密集的做大量的用户访谈。像 HeyGen 就是半年，founder 自己做了 937 场；Wisperflow 和 Higgsfield 都做了 500 场以上——就是不断做访谈，不断改。"
 >
-> — **生姜iris**
-| 价值 | 说明 |
-|------|------|
-| 🎯 验证需求 | 确认用户是否真的需要这个功能/产品 |
-| 🔍 发现痛点 | 找到用户使用过程中的卡点和问题 |
-| 📖 获取案例 | 收集真实用户故事，用于营销和融资 |
-| 🤝 建立关系 | 与高价值用户建立深度连接，转化为大使 |
-| 🚀 指导迭代 | 将用户反馈转化为产品 roadmap |
-### 关键指标 Benchmark
-| 指标 | 目标 |
-|------|------|
-| 注册到付费率 | 5%-8% |
-| 访谈频率 | 每周至少 3-5 场 |
-| 有效反馈收集 | 每场访谈后至少产出 3 个可执行的 feature request |
 ---
-## 中文版
-> 作者: 生姜iris | 版本: v1.0 (2026年3月)
-### 📋 目录
-1. [访谈前准备](#一访谈前准备)
-2. [访谈执行](#二访谈执行)
-3. [核心问题框架](#三核心问题框架)
-4. [访谈收尾与后续](#四访谈收尾与后续)
-5. [用户分级标准](#五用户分级标准)
-6. [模板与工具](#六模板与工具)
----
-### 一、访谈前准备
-#### Step 1：确定访谈目标
-- 本次访谈的核心问题是什么？
-- 想验证什么假设？
-- 想了解哪个用户群体？
-#### Step 2：筛选访谈用户
-| 优先级 | 用户类型 | 说明 |
-|--------|----------|------|
-| 🔴 P0 | 付费用户 | 已经付费的用户，最有价值 |
-| 🔴 P0 | 高频活跃用户 | 每天使用，深度了解产品 |
-| 🟠 P1 | 竞品用户 | 使用竞品的潜在用户 |
-| 🟠 P1 | 流失用户 | 曾经使用但已离开的用户 |
-| 🟡 P2 | 注册未付费用户 | 有兴趣但未转化 |
-#### Step 3：预约用户
-**邀约话术：**
-```
-Hi [名字]，我是 [公司] 的 [姓名]。我们注意到你最近在使用我们的 [产品]，
-想邀请你进行一个 30 分钟的访谈，了解你的使用体验和反馈。
-整个访谈过程会录屏，用于内部复盘，不会对外公开。请问你有时间吗？
 ```
-**跟进策略：**
-- 第 1 天：首次邀请
-- 第 3 天：第一次跟进
-- 第 7 天：第二次跟进
-- 第 10 天：最后一次跟进
-- **全方位攻击**：LinkedIn、邮件、Telegram、Discord 等所有能找到用户的地方
 ---
-### 二、访谈执行
-#### 访谈设置
-| 项目 | 要求 |
-|------|------|
-| 时长 | 30-45 分钟 |
-| 形式 | 视频会议（Zoom/飞书/腾讯会议）|
-| 录屏 | **必须录屏**，包含共享屏幕 |
-| 人数 | 1 人主持，1 人记录 |
-#### 访谈开场（5分钟）
 ```markdown
-1. 寒暄 + 自我介绍
-   "你好，感谢你抽出时间参加我们的访谈。我是 [姓名]，负责 [公司] 的产品运营。"
-2. 说明目的
-   "今天主要是想了解你使用我们产品的体验，听听你的反馈和建议。"
-3. 获取录屏同意
-   "今天我们会录屏，用于内部复盘学习，不会对外公开。你同意录屏吗？"
-4. 了解用户背景
-   "在开始之前，能否先简单介绍一下你自己？"
 ```
 ---
-### 三、核心问题框架
-#### 3.1 背景了解（必问）
-| 问题 | 目的 |
-|------|------|
-| 你是做什么工作的？ | 了解用户职业画像 |
-| 你是怎么了解到我们的？ | 了解获客渠道 |
-| 你使用我们的产品多长时间了？ | 判断用户成熟度 |
-| 你平时主要使用产品的哪些功能？ | 了解核心使用场景 |
-| 你会使用哪些竞品？ | 了解市场竞争格局 |
-#### 3.2 深度挖掘（核心）
-**当前 Workflow 探索：**
-1. 你现在用我们的产品，主要是为了解决什么问题？
-2. 你平时使用我们产品最频繁做什么？
-3. 你之前是用什么方式解决这个问题的？
-4. 相比之前的方式，我们产品给你带来了什么变化？
-**竞品对比：**
-1. 你还在使用哪些类似的产品？
-2. 这些产品你分别用在什么场景？
-3. 我们的产品和竞品相比，有什么区别？
-4. 竞品有哪些比我们好的地方？
-**痛点挖掘：**
-1. 使用过程中有什么让你不爽的地方？
-2. 有没有遇到什么 bug 或问题？
-3. 有没有某个功能特别难用？
-4. **如果有魔法棒，你最想改进什么？**
-**付费意愿：**
-1. 你之前为哪些工具付过费？
-2. 是什么促使你付费？
-3. 你愿意为我们产品付多少钱？
-4. 什么情况下你会升级到付费版？
-#### 3.3 共享屏幕（关键！）
-> "访谈时让用户共享屏幕，看他是怎么用的，然后看他卡在哪了。"—— 生姜Iris
-**观察要点：**
-- 用户是如何操作的？
-- 在哪里卡住了？
-- 哪些功能用了，哪些没用？
-- 使用过程中的情绪变化？
-**引导话术：**
 ```
-"能否请你演示一下平时是怎么使用我们产品的？
-不用刻意展示，想到什么就用什么就好。"
 ```
 ---
-### 四、访谈收尾与后续
-#### 访谈结尾（5分钟）
 ```markdown
-1. 大使邀请
-   "我们有一个用户大使计划，如果你感兴趣的话，可以加入我们社区，
-   参与产品反馈、新功能内测等，你有兴趣吗？"
-2. 转介绍
-   "你身边有没有朋友也在做类似的事情？能否推荐给我们？"
-3. 感谢
-   "非常感谢你的时间，你的反馈对我们帮助很大！"
 ```
-#### 访谈后复盘（必须！）
-详见 [复盘模板](references/templates.md#访谈复盘模板)
 ---
-### 五、用户分级标准
-#### 分级维度
-| 维度 | 说明 |
-|------|------|
-| 使用频率 | 每天/每周/每月 |
-| 使用深度 | 核心功能/高级功能/API |
-| 付费情况 | 未付费/免费版/付费版/企业版 |
-| 互动意愿 | 偶尔/经常/主动 |
-| 社交影响力 | 普通用户/KOL/社区活跃者 |
-#### 用户分级
-| 等级 | 特征 | 运营策略 |
-|------|------|----------|
-| 🔴 S级 | 高频使用 + 付费 + 愿意宣传 | 大使计划优先邀请，CEO/产品直接对接 |
-| 🟠 A级 | 高频使用 + 有付费潜力 | 产品内测优先权，定期回访 |
-| 🟡 B级 | 偶尔使用 + 无明确付费意向 | 引导使用核心功能，推动转化 |
-| ⚪ C级 | 低活跃 + 无付费意向 | 减少投入，关注自然留存 |
 ---
-### 六、模板与工具
-#### 📝 模板
-- [访谈复盘模板](references/templates.md#访谈复盘模板)
-- [用户画像表](references/templates.md#用户画像表)
-- [Feature Request 汇总表](references/templates.md#feature-request-汇总表)
-#### 🛠️ 推荐工具
-| 类型 | 工具 | 用途 |
-|------|------|------|
-| 问卷 | Typeform | 用户调研问卷 |
-| 记录 | 飞书妙记 | 会议录音转写 |
-| 管理 | Airtable | 用户数据库 |
-| 预约 | Calendly | 预约��程 |
-| 联系 | LinkedIn | 海外用户联系 |
 ---
-### 常见问题 FAQ
 <details>
-<summary><strong>Q1: 用户不愿意参加访谈怎么办？</strong></summary>
-- 提供小礼物或付费（如 $50 礼品卡）
-- 强调访谈对产品改进的重要性
-- 从现有高活跃用户中筛选
 </details>
 <details>
-<summary><strong>Q2: 访谈时用户很紧张说不出话怎么办？</strong></summary>
-- 先从轻松的话题开始
-- 分享一些行业八卦
-- 让用户先演示使用产品，降低压力
 </details>
 <details>
-<summary><strong>Q3: 用户说的需求很多怎么筛选？</strong></summary>
-- 问"如果只能实现一个，你选哪个？"
-- 看需求是否与核心用户场景匹配
-- 与产品 roadmap 对比
 </details>
 <details>
-<summary><strong>Q4: 如何判断用户是否在敷衍？</strong></summary>
-- 观察共享屏幕时的操作流畅度
-- 追问细节："能具体说说吗？"
-- **付费意愿是最真实的反馈**
 </details>
 ---
-## English
-> Author: Iris (生姜iris) | Version: v1.0 (March 2026)
-### Core Principles
-- **Interview Early, Interview Often** — 3-5 user interviews per week minimum
-- **Show, Don't Tell** — Always ask users to share their screen
-- **Pay to Play** — Paid users provide the most honest feedback
-- **Close the Loop** — Every interview should produce 3+ actionable insights
-### Quick Navigation
-| Topic | Link |
-|:---|:---|
-| Preparation | [references/en/preparation.md](references/en/preparation.md) |
-| Execution | [references/en/execution.md](references/en/execution.md) |
-| Question Framework | [references/en/questions.md](references/en/questions.md) |
-| Templates | [references/en/templates.md](references/en/templates.md) |
 ---
@@ -333,16 +322,16 @@ Want all playbooks in one comprehensive package? Get the **Open-Source Project I
 **Iris (生姜iris)** — Former cofounder & COO of AFFiNE, led global go-to-market from 0 to millions of users.
 - 💬 Telegram: [@Iris_carrot](https://t.me/Iris_carrot)
 - 📱 即刻: 生姜iris
-- 📧 公众号: 云宝的桃花坞
 ### Consulting
 | Service | Price |
 |:---|:---|
-| 30-min Session | ¥800 / $100 |
-| 60-min Session | ¥1,500 |
-| Monthly Retainer (≤5h) | ¥7,000 |
 ---

 # User Interview Playbook
+### Battle-tested framework for user interviews — from HeyGen's 937 interviews to PMF
 [![GitHub stars](https://img.shields.io/github/stars/Gingiris/gingiris-user-interview?style=social)](https://github.com/Gingiris/gingiris-user-interview/stargazers)
 [![GitHub forks](https://img.shields.io/github/forks/Gingiris/gingiris-user-interview?style=social)](https://github.com/Gingiris/gingiris-user-interview/network/members)
 [![Website](https://img.shields.io/badge/Website-gingiris.com-blue)](https://www.gingiris.com)
 [![PRs Welcome](https://img.shields.io/badge/PRs-welcome-brightgreen.svg)](https://github.com/Gingiris/gingiris-user-interview/pulls)
+**[English](#why-user-interviews) | [中文](#中文版)**
 </div>
 ---
+> 💡 **Why Star This?**
+> - **Battle-Tested**: HeyGen did 937 interviews in 6 months to find PMF — this is the same methodology
+> - **Complete Framework**: End-to-end templates from user screening to post-interview analysis
+> - **Ready to Use**: Question banks, debrief templates, user grading standards
 ---
+> 💡 **Need 1-on-1 Consulting?** 30 min / $100 — [Contact @Iris_carrot on Telegram](https://t.me/Iris_carrot)
 ---
 ## ⭐ Star This Repo
+If this playbook helps you, a GitHub Star ⭐ helps others discover it!
 ---
+## Why User Interviews?
+> "Product founders spend the first 6 months doing intensive user interviews. HeyGen's founder did 937 interviews in 6 months. Wisperflow and Higgsfield both did 500+. It's constant interviewing and iterating."
 >
+> — **Iris (生姜iris)**
+| Value | Description |
+|-------|-------------|
+| 🎯 Validate Needs | Confirm users actually need this feature/product |
+| 🔍 Discover Pain Points | Find friction points in the user journey |
+| 📖 Collect Stories | Gather real user stories for marketing & fundraising |
+| 🤝 Build Relationships | Convert high-value users into ambassadors |
+| 🚀 Guide Iteration | Turn feedback into product roadmap |
+### Key Benchmarks
+| Metric | Target |
+|--------|--------|
+| Registration to Paid | 5%-8% |
+| Interview Frequency | 3-5 per week minimum |
+| Actionable Insights | 3+ feature requests per interview |
 ---
+## Pre-Interview Preparation
+### Step 1: Define Interview Goals
+- What is the core question for this interview?
+- What hypothesis are you validating?
+- Which user segment are you targeting?
+### Step 2: Screen Interview Candidates
+| Priority | User Type | Description |
+|----------|-----------|-------------|
+| 🔴 P0 | Paying Users | Already paid — highest value |
+| 🔴 P0 | Power Users | Daily usage, deep product knowledge |
+| 🟠 P1 | Competitor Users | Using competing products |
+| 🟠 P1 | Churned Users | Previously active, now gone |
+| 🟡 P2 | Registered Non-Payers | Interested but not converted |
+### Step 3: Schedule Users
+**Invitation Template:**
+```
+Hi [Name],
+I'm [Your Name] from [Company]. We noticed you've been using [Product]
+and would love to invite you to a 30-minute interview to understand
+your experience and feedback.
+The session will be recorded for internal review only, never shared publicly.
+Would you have time this week?
+Best,
+[Your Name]
 ```
+**Follow-up Cadence:**
+- Day 1: Initial invite
+- Day 3: First follow-up
+- Day 7: Second follow-up
+- Day 10: Final follow-up
+- **Multi-channel**: LinkedIn, email, Telegram, Discord — everywhere you can reach them
 ---
+## Interview Execution
+### Interview Setup
+| Item | Requirement |
+|------|-------------|
+| Duration | 30-45 minutes |
+| Format | Video call (Zoom/Meet/Teams) |
+| Recording | **Mandatory** — including screen share |
+| Team | 1 moderator + 1 note-taker |
+### Opening Script (5 min)
 ```markdown
+1. Warm-up + Introduction
+   "Hi, thanks for taking the time to chat. I'm [Name], working on
+   product at [Company]."
+2. Set Expectations
+   "Today I'd love to learn about your experience with our product
+   and hear your feedback to help us improve."
+3. Get Recording Consent
+   "We'll record this session for internal learning — it won't be
+   shared publicly. You can keep your camera off if you prefer.
+   Is that okay?"
+4. Background
+   "Before we dive in, could you briefly introduce yourself?"
 ```
 ---
+## Core Question Framework
+### 1. Background (Must-Ask)
+| Question | Purpose |
+|----------|---------|
+| What do you do for work? | Understand user persona |
+| How did you hear about us? | Identify acquisition channels |
+| How long have you been using the product? | Gauge user maturity |
+| Which features do you use most? | Identify core use cases |
+| What other similar tools do you use? | Understand competitive landscape |
+### 2. Deep Dive (Core)
+**Current Workflow:**
+1. What problem are you solving with our product?
+2. What do you do most frequently in our product?
+3. How did you solve this problem before us?
+4. What's changed since you started using us?
+**Competitor Comparison:**
+1. What other similar products are you using?
+2. What do you use each product for?
+3. How do we compare to competitors?
+4. What do competitors do better than us?
+**Pain Point Discovery:**
+1. What frustrates you about using our product?
+2. Have you encountered any bugs or issues?
+3. Is there a feature that's particularly hard to use?
+4. **If you had a magic wand, what would you change?**
+**Willingness to Pay:**
+1. What tools have you paid for before?
+2. What made you decide to pay?
+3. How much would you pay for our product?
+4. What would make you upgrade to paid?
+### 3. Screen Sharing (Critical!)
+> "Have users share their screen during interviews. Watch how they use it. See where they get stuck." — **Iris**
+**What to Observe:**
+- How does the user navigate?
+- Where do they get stuck?
+- Which features are used vs. ignored?
+- Emotional reactions during usage?
+**Prompt:**
 ```
+"Could you show me how you typically use our product?
+Just do what you'd normally do — no need to prepare anything special."
 ```
 ---
+## Closing & Follow-up
+### Closing Script (5 min)
 ```markdown
+1. Ambassador Invite
+   "We have a user ambassador program — you'd get early access to
+   new features and direct input on product direction. Interested?"
+2. Referrals
+   "Do you know anyone else who might benefit from our product?"
+3. Thank You
+   "Thanks so much for your time — your feedback is incredibly valuable!"
 ```
+### Post-Interview Debrief (Required!)
+See [Templates](references/templates.md#interview-debrief-template)
 ---
+## User Grading Standards
+### Grading Dimensions
+| Dimension | Description |
+|-----------|-------------|
+| Usage Frequency | Daily / Weekly / Monthly |
+| Usage Depth | Core features / Advanced / API |
+| Payment Status | Free / Basic / Pro / Enterprise |
+| Engagement Level | Passive / Active / Proactive |
+| Social Influence | Regular user / KOL / Community leader |
+### User Tiers
+| Tier | Characteristics | Strategy |
+|------|-----------------|----------|
+| 🔴 S-Tier | Power user + Paid + Willing to advocate | Ambassador priority, CEO/PM direct contact |
+| 🟠 A-Tier | Power user + Payment potential | Beta access, regular check-ins |
+| 🟡 B-Tier | Occasional use + No clear payment intent | Guide to core features, push conversion |
+| ⚪ C-Tier | Low activity + No payment intent | Reduce investment, monitor natural retention |
 ---
+## Templates & Tools
+### 📝 Templates
+- [Interview Debrief Template](references/templates.md#interview-debrief-template)
+- [User Profile Sheet](references/templates.md#user-profile-sheet)
+- [Feature Request Tracker](references/templates.md#feature-request-tracker)
+### 🛠️ Recommended Tools
+| Category | Tool | Use Case |
+|----------|------|----------|
+| Survey | Typeform | User research surveys |
+| Recording | Grain, Fathom | Meeting transcription |
+| Database | Airtable | User database |
+| Scheduling | Calendly | Appointment booking |
+| Outreach | LinkedIn | B2B user contact |
 ---
+## FAQ
 <details>
+<summary><strong>Q1: Users don't want to join interviews?</strong></summary>
+- Offer incentives ($50 gift card)
+- Emphasize impact on product improvement
+- Start with your most engaged users
 </details>
 <details>
+<summary><strong>Q2: User is nervous and can't talk?</strong></summary>
+- Start with casual topics
+- Share some industry gossip
+- Let them demo the product first — reduces pressure
 </details>
 <details>
+<summary><strong>Q3: User has too many feature requests?</strong></summary>
+- Ask: "If you could only have one, which would it be?"
+- Check alignment with core use cases
+- Compare against product roadmap
 </details>
 <details>
+<summary><strong>Q4: How to tell if user is just being polite?</strong></summary>
+- Watch screen share behavior — real usage is revealing
+- Probe for details: "Can you tell me more?"
+- **Willingness to pay is the most honest signal**
 </details>
 ---
+## 中文版
+详细中文内容请参考 [references/zh/README.md](references/zh/README.md)
+### 快速导航
+| 主题 | 链接 |
+|------|------|
+| 访谈准备 | [references/zh/preparation.md](references/zh/preparation.md) |
+| 访谈执行 | [references/zh/execution.md](references/zh/execution.md) |
+| 问题框架 | [references/zh/questions.md](references/zh/questions.md) |
+| 模板库 | [references/templates.md](references/templates.md) |
 ---
 **Iris (生姜iris)** — Former cofounder & COO of AFFiNE, led global go-to-market from 0 to millions of users.
 - 💬 Telegram: [@Iris_carrot](https://t.me/Iris_carrot)
+- 🐦 Twitter: [@Gingiris_](https://twitter.com/Gingiris_)
 - 📱 即刻: 生姜iris
 ### Consulting
 | Service | Price |
 |:---|:---|
+| 30-min Session | $100 / ¥800 |
+| 60-min Session | $200 / ¥1,500 |
+| Monthly Retainer (≤5h) | $1,000 / ¥7,000 |
 ---