Gingiris/open-source-marketing-playbook

Open Source Marketing Playbook

Marketing playbook for open-source projects led by non-technical founders. Covers README optimization, community building, contributor attraction, and transl...

📦 Install on ClawHub

clawhub install open-source-marketing-playbook

Then ask your AI agent:

"I just open-sourced my AI tool. Get to 1k GitHub stars in 30 days"

Installs the full Open Source Marketing Playbook playbook — battle-tested with 30+ Product Hunt #1 wins, AFFiNE 60K+ GitHub stars, and 150+ AI startup consultations.

🔗 View on ClawHub · All Gingiris skills · Author blog

🚀 30-Second Preview

You: I just open-sourced my AI tool. Get to 1k GitHub stars in 30 days
Agent (with open-source-marketing-playbook):
  Day 1-3:  README cover + 30-sec demo GIF + 5 'good first issue's
  Day 4-7:  soft launch in 3 niche communities (NOT r/programming)
  Day 8-10: Show HN on Tuesday 13-15 UTC (template included)
  Day 11-30: 2 dev.to long posts/week + daily Twitter build-in-public
  Target: GitHub Trending week 3-4 via consistent star velocity

Concrete framework, real case studies, decision rules — not generic advice.

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📚 Full Playbook

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name: open-source-marketing-playbook description: | Marketing playbook for open-source projects led by non-technical founders. Covers README optimization, community building, contributor attraction, and translating OSS traction into revenue. By @WeiYipei.

Open Source Marketing for Non-Technical Founders

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

You don't need to be a developer to market an open-source project. This playbook bridges the gap.

• README as landing page: Structure, badges, and social proof that convert visitors
• Community-first growth: Discord/Slack strategy without writing code
• Star momentum: How to trigger GitHub Trending without gaming the system
• Contributor funnel: Attract and retain open-source contributors
• Monetization bridge: From stars to sponsors to paid tiers

Related Gingiris Skills

• Full version: https://clawhub.ai/skill/gingiris-opensource
• All skills: https://clawhub.ai/user/gingiris
• Follow: @WeiYipei on X

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Part of the Gingiris growth skills suite — battle-tested operational playbooks for AI startups. Author: Iris (生姜iris), ex-AFFiNE COO, Forbes Asia 30 Under 30.