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# Ideating Solutions
Ideate potential solutions, develop concepts and select the most promising and exciting solution for prototyping.
At the end of this module, you will have selected a promising and exciting concept for the problem you have identified. This concept will be the starting point of Pretotyping and Prot... | ewor-skill | resources/Modules/Ideating Solutions/index.md | Markdown | c51fb3c8cd273deda652df25d62c8b56f2cb7ee43d53e2de01332382c452ad93 | 0 | 196 |
# Introduction
In the previous module, you were tasked with absorbing input, much like a sponge soaking up information, about an unmet need through interviews, observations, and immersions. Now, it's time to wring out that sponge and translate those insights into concrete solutions. This module will guide you through ... | ewor-skill | resources/Modules/Ideating Solutions/01-Ideation/01-Introduction.md | Markdown | a7da1f2823921b84d02a2554422e4dff19dcd72009df6f79d127283d0f4dc096 | 0 | 318 |
# Creativity
Creativity is an important part of Ideation. The more creative your ideas, the more likely it is you will build an innovative solution. As we’ve seen, unicorns rarely emerge from incremental innovation—it’s disruptive and radical ideas that create breakthrough success.
## Diving deeper
[**Notion Template**](https://notus-digital-products.notion.site/9c3a5e0bac9b41e994cb2c6b4beb85a8?v=2004997049434cf2835d349eda3e4083)
Throughout the course, Marvin will make references to the Notion Operating System develop... | ewor-skill | resources/Modules/Personal Branding/01-Introduction to Personal Branding/01-Introduction to Personal Branding.md | Markdown | 28fc616a95a0f4cd43318356653ea2ffb1a66981995946ada83b040448b7e118 | 0 | 78 |
# Why Personal Branding?
[YouTube](https://youtu.be/OPGm-4v7wvs)
Before you start working on your personal brand, it’s crucial to reflect on the following questions:
- **What is your status quo? **Assess your current social media influence on your active accounts. Record the number of followers you have, the average... | ewor-skill | resources/Modules/Personal Branding/01-Introduction to Personal Branding/02-Why Personal Branding-.md | Markdown | 919e1b702d7b75f6203bfc24e62db0c10f77020232f941c3573cfc3c09bae6bb | 0 | 357 |
# The Foundation of Personal Branding
[YouTube](https://youtu.be/XtunnDKqn8Y)
Your personal brand is what people say about you when you are not in the room. The goal of this course is to influence your personal brand at scale by sharing relevant and engaging content. In this context, we recommend you showcase your ex... | ewor-skill | resources/Modules/Personal Branding/01-Introduction to Personal Branding/03-The Foundation of Personal Branding.md | Markdown | 45d999510a63976ac68777f944019ead0c794b5012984bef49398eca37c4e644 | 0 | 401 |
# Introduction to the Content Engine
The goal of this lesson is to teach you how to create high-quality content using a consistent process.
[YouTube](https://youtu.be/9R1-rtWEfnA)
| ewor-skill | resources/Modules/Personal Branding/02-The Content Engine/01-Introduction to the Content Engine.md | Markdown | e2f3aefd8c5df82bcd526404e1e22b808950952e600e1959fbf1601a40d1795c | 0 | 44 |
# Content Ideation
[YouTube](https://youtu.be/_IdgEp04_os)
The first step of the content engine is content ideation. Your goal is to create a backlog of great content and ideas that you can post later on.
There is likely to be a lot of inspiration in your content archetype. However, that is not the only source. You ... | ewor-skill | resources/Modules/Personal Branding/02-The Content Engine/02-Content Ideation.md | Markdown | 11e29a489a9e34b30f855c7d313b68b07ac5636e55411b0a2b1336cd616f87b7 | 0 | 419 |
# Content Production
[YouTube]( https://youtu.be/mugcz_8MyZU)
In order to prepare for creating a content piece, we recommend the following steps:
1. Identify the core idea
2. Visualise your target audience
3. Determine which emotion you want to evoke
Next, create the first draft of your headline and your copy. Cont... | ewor-skill | resources/Modules/Personal Branding/02-The Content Engine/03-Content Production.md | Markdown | d7b9b192104c06fd5baea35715323520c29803d2935e31386728924e0b370ced | 0 | 347 |
# Content Distribution
[YouTube]( https://youtu.be/Lfi6GSLBlo4)
The key to building a strong personal brand is consistency. Therefore, it is important to set a posting cadence you can commit to.
Make sure to post your content at the time that your target audience is most likely to be on the platform. This is often e... | ewor-skill | resources/Modules/Personal Branding/02-The Content Engine/04-Content Distribution.md | Markdown | 8d50e0609549adde1e93038530367ad2e67a934b6089500bb7247b420c389ee4 | 0 | 206 |
# Action Steps
[YouTube]( https://youtu.be/65tIE_72-EE)
Before continuing to the next lesson, Marvin recommends completing the following action steps:
1. Familiarise yourself with the ideation structure
2. Add all existing content sources to your [notion template](https://notus-digital-products.notion.site/Conte... | ewor-skill | resources/Modules/Personal Branding/02-The Content Engine/05-Action Steps.md | Markdown | e7989c15c3b079acd4a58875e2ac94d1432e314cefc4d34ba549b7d59f637575 | 0 | 142 |
# Analysing & Iterating
[YouTube](https://youtu.be/w5TwEUI4M4k)
Analyse your post performance to determine what content resonates with your target audience, then iterate on your strategy if necessary. Some quantitative metrics that you can track are:
- New followers
- Profile views
- Post impressions
- Click-through... | ewor-skill | resources/Modules/Personal Branding/03-Analysing & Iterating/01-Analysing & Iterating.md | Markdown | 2dbd0d00764202c97ec8be5117521b2e8b54cf1c2f0c24d3967dd03ae77d0d0b | 0 | 220 |
# Community Management
[YouTube](https://youtu.be/8RhAFsQs5uY)
To make the most out of your content, Marvin recommends trying to turn attention into conversations and ultimately conversions.
There are three strategies to consistently start new conversations:
1. **Network expansions**
Send out connection requests ... | ewor-skill | resources/Modules/Personal Branding/04-Community Management/01-Community Management.md | Markdown | d86c81fef6c56e7a51d5b83c5519a6f0161a5682f3a83c9b4efa6d8c1f474654 | 0 | 420 |
# Final Thoughts on Personal Branding
[YouTube](https://youtu.be/O1OmsOVzzyU)
In this course, we discussed how to consistently build your personal brand through content production and distribution. By sticking to this process, your personal brand might become your start-up’s most valuable asset.
The process we discu... | ewor-skill | resources/Modules/Personal Branding/05-Final Thoughts on Personal Branding/01-Final Thoughts on Personal Branding.md | Markdown | 6774f7be632c326338bfba77da3f3aca5d56b9bcf8f14abb5f0b3c3ef0daca00 | 0 | 363 |
# Personal Development
Develop the mindset and routines to grow as a founder while staying focused, energised, and on track.
By the end of this module, you will have set meaningful personal and venture-related goals and built sustainable habits for managing your time, as well as your physical and mental energy in pur... | ewor-skill | resources/Modules/Personal Development/index.md | Markdown | 10c6606edd77b6329ddb61efc5485c7bb26fab7a28c472ea2fed76cf72361e51 | 0 | 208 |
# Introduction to Personal Development
[YouTube](https://youtu.be/akc9Aw-L9Jc)
Small habits, decisions, and mindset shifts can trigger powerful positive feedback loops. These loops lead to more opportunities, better outcomes, and a growing edge over time.
While success involves both luck and skill, your personal dev... | ewor-skill | resources/Modules/Personal Development/01-Getting Started/01-Introduction to Personal Development.md | Markdown | 2c19826dc7f2ab1f201a56b38ba68e48b7a6b22743ef0e911f6780788a030be6 | 0 | 154 |
# Introduction to Mindset
[YouTube](https://youtu.be/ZnDNfTvCr28)
Mindset is the foundation of personal development. It shapes how you approach challenges, how resilient you are when things don’t go as planned, and how willing you are to grow. The habits you build, the goals you set, and how consistently you pursue t... | ewor-skill | resources/Modules/Personal Development/01-Getting Started/02-Introduction to Mindset.md | Markdown | 82d3a3c1a3038eb31e2acbc0d44b71adae51a4ed75e37aaf05bc60c66ea502ee | 0 | 292 |
# Growth Mindset
[YouTube](https://youtu.be/v9Fe06gjODs)
A growth mindset is the belief that your abilities, skills, and intelligence can be developed over time through effort, feedback, and learning. This mindset isn’t just motivational—it’s foundational for any founder who wants to grow faster than their challenges... | ewor-skill | resources/Modules/Personal Development/02-Define Your Start and End Point/01-Growth Mindset.md | Markdown | e8d36d17f201a4fb54ee8bdb310818f670af36b23d6042b80992137a608d74a9 | 0 | 447 |
# Productivity Systems
[YouTube](https://youtu.be/E_2L3QhPNnk)
Before you can become truly productive, you need clarity—on where you are, where you want to go, and how to get there. In this module, we use a simple yet powerful framework to boost your productivity and focus. It consists of three key pillars:
Your Ikigai sits at the intersection of:
... | ewor-skill | resources/Modules/Personal Development/02-Define Your Start and End Point/05-Adjust and Pursue Your Goals.md | Markdown | ba3ecdee3a79dac6a7aae3d0282c1e1e35f3508ddce20c4359ea484ec26f3ee3 | 0 | 480 |
# Introduction to Time Management
How you spend your time determines everything—your success, fulfilment, and impact. Once your goals are clear, managing time becomes your most powerful tool for achieving them.
The challenge lies in choice. You can have anything, but not everything. Trying to do it all leads to distr... | ewor-skill | resources/Modules/Personal Development/03-Time Management/01-Introduction to Time Management.md | Markdown | b4c1048c944d53e3a01c50353fbd10539eff204561a855570d73aa9d3e92caf5 | 0 | 850 |
# Track Your Time
[YouTube](https://youtu.be/-tHpG-1SFP4)
For entrepreneurs, every second is a chance you can’t get back. Every day wasted is 5% of your month; every hour wasted is 12.5% of your workday. You can always add more hours, but you can never recover lost ones. Mindful time management begins with tracking w... | ewor-skill | resources/Modules/Personal Development/03-Time Management/02-Track Your Time.md | Markdown | 2e9737231c0e225135ee9545350465ac660a031e94e98a89bc263ab08837214e | 0 | 896 |
) takes a wider view—evaluating top priorities, reviewing projects and OKRs, and planning the week ahead.
- **EWOR’s Template for Daily & Weekly Reflection Checklists**
Use this [pre-made template](https://docs.google.com/spreadsheets/d/1ZiG5-gB1-O7ZnhftxmAjUGniwqltVct27HHdylETXvw/template/preview) to keep up with your... | ewor-skill | resources/Modules/Personal Development/03-Time Management/02-Track Your Time.md | Markdown | 3e6304bf13b0129afa99039bef11321adb7e05ac3efe43a304c3d9d7e19eb078 | 1 | 228 |
# Organise Your Calendar
[YouTube](https://youtu.be/7UOtt-IzkfQ)
Getting organised means more than staying busy — it’s about creating a system you can trust. You plan realistically, communicate clearly, and feel in control of your day. As David Allen, author of *Getting Things Done*, taught, organisation is about bu... | ewor-skill | resources/Modules/Personal Development/03-Time Management/03-Organise Your Calendar.md | Markdown | f852bba4399716140f76599977ab6d5392fc433a724787913864ae45e72853fd | 0 | 608 |
# Creating a Productive Workflow
[YouTube](https://youtu.be/LySRYwRodY4)
A great productivity system helps you manage communication, tasks, and focus with clarity. The goal isn’t to do more—it’s to make every action deliberate, aligned, and efficient. Below are the key elements of a system that keeps you in control o... | ewor-skill | resources/Modules/Personal Development/03-Time Management/04-Creating a Productive Workflow.md | Markdown | 7bbb7f08aea6eebe193bf8f65762d83abb100590f89504b0e4359062920ffc7c | 0 | 896 |
/)** · **[**Airtable**](https://www.google.com/aclk?sa=L&ai=DChsSEwiVoPWlwfeQAxXPz8IEHUEkAuYYACICCAEQABoCcHY&co=1&ase=2&gclid=Cj0KCQiAiebIBhDmARIsAE8PGNKolBKxqPzFX6TGEz0tvh8RgO8HCIJNNSgUcJPjSATnTRW4utHAMD0aApU6EALw_wcB&ei=DTQaabvqAtOL0PEPyIeGwAY&cid=CAASugHkaPkfGxpPC6GDNMoz1ji4WkE269KjY-e1xfOACWNqYU8yF1yA9Sua_cAvSUGHLq... | ewor-skill | resources/Modules/Personal Development/03-Time Management/04-Creating a Productive Workflow.md | Markdown | 24c2e4676c99bcda8953cdf69fd53c30886280f5127db264d53723786cfcde25 | 1 | 475 |
# The Importance of Sleep
Sleep is your body’s primary source of energy. It fuels both mental clarity and physical recovery, yet it’s one of the most neglected aspects of a founder’s life. To optimise it, it’s vital to understand how your circadian rhythm, hormones, and sleep cycles work—rather than simply memorising ... | ewor-skill | resources/Modules/Personal Development/04-Physical Energy Management/01-The Importance of Sleep.md | Markdown | 02c22a890d90d0578112af6b95e7a7a30c469840e4d516e57c2de239b34b437a | 0 | 896 |
to accomplish this:
#### 1. Build Consistency
Rebuilding your natural energy rhythm begins with consistency. Wake up, go to bed, eat, and exercise at the same times every day — with wake time being the most crucial. A predictable schedule strengthens your circadian rhythm, improving both energy and sleep quality.
##... | ewor-skill | resources/Modules/Personal Development/04-Physical Energy Management/01-The Importance of Sleep.md | Markdown | 279fa72036431c59e4c4e99179b2f5abcd311688f964d2ee7803fcf71ced36fd | 1 | 480 |
# Routinise Your Life
Routines create stability for both your mind and body. By aligning your daily habits with your natural hormonal cycles, you help your system regulate energy, focus, and recovery more efficiently.
## Prioritise Consistency
Getting a routine starts with consistency. This means waking up and goin... | ewor-skill | resources/Modules/Personal Development/04-Physical Energy Management/02-Routinise Your Life.md | Markdown | 4744b70737fb3f10ac32ba45b826456f7149fdb82d3e99c4c1b53e70c480d8d1 | 0 | 390 |
# Nutrition and Movement
[YouTube](https://youtu.be/AKzsYZ9jIZo)
Your body is the foundation of your performance. No system, mindset, or strategy can replace the physical energy needed to sustain long hours of focus, creativity, and decision-making. Physical energy comes down to three essential levers: what you put i... | ewor-skill | resources/Modules/Personal Development/04-Physical Energy Management/03-Nutrition and Movement.md | Markdown | 993b1182d355c62ea54b186d6c59c4f0c1a3f20c4495e171af4bb874c82685fa | 0 | 888 |
# Motivation
Motivation drives sustained performance—and at its core is willpower. Like a muscle, it strengthens with practice but weakens with overuse. Learning to work with it—not against it—is key to sustaining focus and progress.
## Understanding Willpower
Willpower is the mechanism that keeps you aligned with l... | ewor-skill | resources/Modules/Personal Development/05-Mental Energy Management/01-Motivation.md | Markdown | 24c13131e3981bd4a6a85ba5da61305979a5d146a1e4febb66ebe176514f03da | 0 | 686 |
# Concentration
Focus is one of your most valuable mental resources. In a world full of distractions, sustaining it requires more than willpower—it means understanding how the brain manages attention and energy. Below, we explore the essentials of getting focused.
## Modulation and Mediation
Concentration depends on... | ewor-skill | resources/Modules/Personal Development/05-Mental Energy Management/02-Concentration.md | Markdown | e8b2d25b7539a40890a58da0badf5466df85468e0ead67dae08b8794c2ad589b | 0 | 896 |
Deeper
- **Indistractable by Nir Eyal**
We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, and work never seems to get done. Why does it feel like we're distracting our lives away? In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to dist... | ewor-skill | resources/Modules/Personal Development/05-Mental Energy Management/02-Concentration.md | Markdown | 2e48d9b80e18a27d7817f8d2e059fca58fc5639b44ecbfc0ba78d04038e3985c | 1 | 105 |
# Mental Well-Being
Mental well-being is the foundation of sustained focus, creativity, and resilience. It’s not just the absence of stress or negativity—it’s the active cultivation of balance, connection, and clarity. Strengthening it means learning to regulate emotions, nurture relationships, speak kindly to yoursel... | ewor-skill | resources/Modules/Personal Development/05-Mental Energy Management/03-Mental Well-Being.md | Markdown | 1182d91f6c30403a5f318fb016a33284606b672d4dba56dc4ae0733ee860f926 | 0 | 829 |
# Pretotyping and Prototyping
Learn how to build pretotypes and prototypes as tools for testing and validating the desirability, viability and feasibility of your solution.
At the end of this module, you will have validated the desirability, viability & feasibility of the solution you developed in Ideating Solution... | ewor-skill | resources/Modules/Pretotyping and Prototyping/index.md | Markdown | 6b27e7e7ca551999b2bc72ad6e7e8133c2af4168eb6ad77c7c6ac0cc4cd6f7f5 | 0 | 214 |
# Introduction
In Pretotyping & Prototyping, we shift gears and emphasise solution research over customer research. The solution you ideated in the module 'Ideating Solutions' is the starting point for your solution research. As part of Pretotyping and Prototyping, we will strive to build confidence in three areas:
1... | ewor-skill | resources/Modules/Pretotyping and Prototyping/01-Pretotyping & Prototyping Mindset/01-Introduction.md | Markdown | 77600f989d76ec99412208018a5bde96d7d23a9e1754a5b7e4be03e3a786336c | 0 | 226 |
# Actual vs Detected Behaviour
When testing whether a solution is worth building, founders often seek early validation signals to guide their next steps. These signals usually fall into three categories:
- Stakeholder and expert opinions
- Trends and historical data
- Observable user and customer behaviour
In *A Pro... | ewor-skill | resources/Modules/Pretotyping and Prototyping/01-Pretotyping & Prototyping Mindset/02-Actual vs Detected Behaviour.md | Markdown | 69408edecf01de381717c8356c8402bdb0f45e5520a24bab76fdc439529b98f6 | 0 | 896 |
CNN+. With a $1 billion budget and a target of 2 million subscribers in the first year, they leaned heavily on industry data and expert forecasts.
What they didn’t do was test real user interest. CNN+ launched in March 2022—and shut down just four weeks later. Audiences weren’t eager for another subscription; they wer... | ewor-skill | resources/Modules/Pretotyping and Prototyping/01-Pretotyping & Prototyping Mindset/02-Actual vs Detected Behaviour.md | Markdown | c13f2bdc88ad5b746cffd1c7700c86a0cca4497b99827660a9a22619cbc87b2d | 1 | 595 |
# Moving Along the Truth Curve
[YouTube](https://youtu.be/hOZq20o85Z0)
In the previous lesson, we introduced the Truth Curve—a framework that shows how different types of research yield different levels of insight. At the lowest-effort end of the curve, we focused on conversations, which are easy to conduct but often... | ewor-skill | resources/Modules/Pretotyping and Prototyping/01-Pretotyping & Prototyping Mindset/03-Moving Along the Truth Curve.md | Markdown | 3fbc08e6c49fc797aeab732aeafedda4b3ea22a5254d76f3e045e7c96f5c8dc5 | 0 | 896 |
by Alberto Savoia, the father of pretotyping. In this book, Savoia shares lots of examples of companies that engaged in pretotyping and a compelling argument as to why to pretotype in the first place.
**The Lean Startup by Eric Ries**
One of the most well-known books in the startup world, in which Ries describes the L... | ewor-skill | resources/Modules/Pretotyping and Prototyping/01-Pretotyping & Prototyping Mindset/03-Moving Along the Truth Curve.md | Markdown | 3186b6f2ad7e7886bfebdbf95b11e9d0b5157321a3044d689b065949286a624a | 1 | 237 |
# Additional Benefits of Pretotyping and Prototyping
[YouTube](https://youtu.be/VBdsaceRp5M)
So far, we’ve focused on pretotyping and prototyping as tools for testing the desirability, viability, and feasibility of your solution. But that’s only part of the story. These methods don’t just help you avoid building the ... | ewor-skill | resources/Modules/Pretotyping and Prototyping/01-Pretotyping & Prototyping Mindset/04-Additional Benefits of Pretotyping and Prototyping.md | Markdown | a9966b22e16a0d0b80f310dd4194dab625fb5194ccb4c296d338aed0ad52c2bf | 0 | 607 |
# Testing for People Desirability
[YouTube](https://youtu.be/gPAGJ46Eij8)
For most solutions, the first leap-of-faith assumption is whether people actually want the solution. So the first pretotype that you built will likely test a hypothesis related to desirability.
> Most prototypes are built to answer questions ... | ewor-skill | resources/Modules/Pretotyping and Prototyping/03-Desirability/01-Testing for People Desirability.md | Markdown | 6dcfada07ac0ad3f897788f3fa26e46271e0531f567a0aeb002355790302a060 | 0 | 427 |
# Examples of Desirability Pretotypes
Below, we will discuss some pretotypes that can serve as inspiration for when you will be building your own pretotypes.
## Fake Door
**Test: Initial Level of Interest**
**Costs: $**
By simply suggesting the existence of an undeveloped solution, a fake door pretotype can gauge... | ewor-skill | resources/Modules/Pretotyping and Prototyping/03-Desirability/02-Examples of Desirability Pretotypes.md | Markdown | b23110d995df7e62ba8b73d032384cf3e6b99c516ad6b62e3ea08bcedced5bae | 0 | 896 |
. However, very few people could type, hindering the adoption of personal computers. Internally, the IBM team started challenging the assumption that a personal computer would need a keyboard.
IBM ideated a solution of a speech-to-text machine but before actually building it, they wanted to test if people would actual... | ewor-skill | resources/Modules/Pretotyping and Prototyping/03-Desirability/02-Examples of Desirability Pretotypes.md | Markdown | 8f12b661dba39305d389d99ff74f39901dd6d2120380c3d0a24d23d287d951a7 | 1 | 896 |
sushi, and the second was the infiltrator pretotype when using traffic generated by Coupa Café to test the product desirability.
### An Electrical Lotus Elise
In the early 2000s, Elon Musk wanted to build a $120,000 all-electric two-seater car. To test whether people would be interested in this car, he decided to mak... | ewor-skill | resources/Modules/Pretotyping and Prototyping/03-Desirability/02-Examples of Desirability Pretotypes.md | Markdown | 834c635c319b045494bba264c98ea2065ae2998173f28c3f63429512adf3a243 | 2 | 354 |
# A Few Important Notes
[YouTube](https://youtu.be/_L_KzEvuN-A)
Before we move on to how to build a fake door pretotype yourself, we wanted to share a few important notes.
## A Note on Ethics
Many of the pretotypes described above have people believe that there is a real solution being offered.
**While it is impor... | ewor-skill | resources/Modules/Pretotyping and Prototyping/03-Desirability/03-A Few Important Notes.md | Markdown | 05612f2b1c237f6dd31a949501e8cdb530c967d11ee28b0e5a5b940355d1227b | 0 | 884 |
# Testing for Business Viability
[YouTube](https://youtu.be/of7SnwONQLA)
After having established the desirability of your product, the next biggest assumption usually centres around business viability. As mentioned earlier, you have likely already tested certain aspects of your business model when testing for desira... | ewor-skill | resources/Modules/Pretotyping and Prototyping/04-Business Viability/01-Testing for Business Viability.md | Markdown | 1acb12b9e71accf7c2934bbc779457567f00aa4c51b7234644751bc13fc81a12 | 0 | 555 |
# Examples of Pretotypes and Prototypes for Viability
Below, we will discuss some pretotypes that can serve as inspiration for when you will be building your own pretotypes for testing viability.
## Facade
**Test: Initial Levels of Interest**
**Costs: $$**
A pretotype with which you test the Initial Level of Intere... | ewor-skill | resources/Modules/Pretotyping and Prototyping/04-Business Viability/02-Examples of Pretotypes and Prototypes for Viability.md | Markdown | 64e39c4215b890d4d6cbe97f0b7917b7baa9fec9dffde2210f84abb9e13d79ba | 0 | 255 |
# Testing for Technical Feasibility
[YouTube](https://youtu.be/lJclxxAih1Q)
The third set of leap-of-faith assumptions revolves around the technical feasibility of your solution. Can you actually build it? As thinking up some amazing wizardry of tech is one thing, making it work, and especially making all of it work,... | ewor-skill | resources/Modules/Pretotyping and Prototyping/05-Feasibility/01-Testing for Technical Feasibility.md | Markdown | 36bc36a7984404276a941fd3ecc9cc4b05afbda5c412d73914e790918a505818 | 0 | 896 |
- Form; such as the size, proportions, aesthetics, and ergonomics
- Action; functioning, mechanical interaction
- Behaviour; how would people use it, where would they keep it (when not in use), how would they discard it?
- Context; in which context should people interact with or encounter your product
Oh, and don’t fo... | ewor-skill | resources/Modules/Pretotyping and Prototyping/05-Feasibility/01-Testing for Technical Feasibility.md | Markdown | 5b897ccd06bb212147def24bae94be0921d1bbeb56b0f4320d80c94698360d36 | 1 | 109 |
# Examples of Feasibility Prototypes
[YouTube](https://youtu.be/B6w-ZGtbXqE)
Below, we will discuss some prototypes that can serve as inspiration for when you will be building your own prototypes for testing feasibility.
## Testing User Flows Using Paper Prototypes
When Alex and his team were working for a bank on ... | ewor-skill | resources/Modules/Pretotyping and Prototyping/05-Feasibility/02-Examples of Feasibility Prototypes.md | Markdown | 81ebf5d397b980afbf4b955bf1475d2bd142aacd06be1322ccc05eba0d14e213 | 0 | 896 |
the%20Airbus%20built%20by%20Alex%20and%20his%20team)
### Volume Models
A volume model is a non-functional prototype built to the dimensions you have in mind to test out whether the dimensions make sense. Jeff Hawkins, co-founder of Palm Computing, created a wooden version of the Palm Pilot to test whether he would ca... | ewor-skill | resources/Modules/Pretotyping and Prototyping/05-Feasibility/02-Examples of Feasibility Prototypes.md | Markdown | decae49455222e2402dcf562e335bb4f2f1d4871d0773047eebac20b5c86fa16 | 1 | 580 |
# Outcomes
[YouTube](https://youtu.be/nbHsVfLuOhs)
By now, you have probably run a few experiments and gathered data on how people interact with your pretotypes and prototypes. In this lesson, we will discuss how to interpret your data and what your next move should be.
Let’s take the previously discussed meal box s... | ewor-skill | resources/Modules/Pretotyping and Prototyping/06-Interpreting Your Data/01-Outcomes.md | Markdown | a71812ce3654918617338975439e0866f16d2db476d105674824bcfa046bc64b | 0 | 896 |
s say you have calculated that you need at least 70% of subscribers to continue their plan for at least 2 months to make up for the customer acquisition costs. If your tests show that 60% of subscribers stay for the second month, fret not. You don’t have to abandon the idea completely and test another possible solution... | ewor-skill | resources/Modules/Pretotyping and Prototyping/06-Interpreting Your Data/01-Outcomes.md | Markdown | cc2b9a4c0c51c7d7642f75600fb808180bcdf94571cc36ca9f846b984da6ec6a | 1 | 93 |
# Raising (Pre-)Seed Funding
Determine your fundraising strategy, develop the required materials, and discover outreach best practices.
At the end of this module, you will (be ready to) raise your (Pre-)Seed Round. You will have identified the right investors, created an investor deck, and set up a clear outreach str... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/index.md | Markdown | d0dd10bf223ba3a826489f262bcf350851ce1466bf40b22256067c100db30a78 | 0 | 350 |
# Introduction
This module is designed to equip you with the knowledge and strategies to successfully raise a dilutive pre-seed or seed funding round for your startup. We'll guide you through developing a fundraising strategy and creating compelling materials like investor decks and data rooms, and mastering best prac... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/01-Fundraising Strategy/01-Introduction.md | Markdown | fb7866d8b6dea04ef31cd4520786af29a01390f1e0e9d75db8fbeb4d680e09b8 | 0 | 355 |
# How Much to Raise?
To determine how much capital to raise, we recommend the following steps.
## Step 1: Define Your Target Milestone
Define the key milestone you aim to achieve with the raised funds. The milestone should be significant enough to, when achieved, significantly increase the valuation at which you can... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/01-Fundraising Strategy/02-How Much to Raise-.md | Markdown | 98ac489a6f61edb1725bf0b15400a69bafe6de42d0630a047bf86bf57ec25990 | 0 | 432 |
# At What Valuation?
The valuation at which you will be able to raise hinges on a combination of factors over which you have varying degrees of control.
## Derisking Your Startup
Early-stage investing is inherently risky. A significant portion of startups that investors back will not generate returns. Therefore, inv... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/01-Fundraising Strategy/03-At What Valuation-.md | Markdown | ed2157389efc61088674b4894894be1e0282d225da3f263fb71d6490c85de406 | 0 | 896 |
Europe, valuations generally fall within the range of €5 million to €15 million, with investors typically expecting a dilution of 15% to 25%. Keep in mind that these figures can vary significantly based on both geography and industry. For example, pre-money valuations in the US can be more than twice as high, and even ... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/01-Fundraising Strategy/03-At What Valuation-.md | Markdown | 6497c97790432e324335816c3333691fa6975a4d1afab4bd701c87280d3b6660 | 1 | 872 |
# From Whom to Raise?
When raising funds, you have to have a clear sense of whom you want to raise funding from to ensure your reach out campaigns are successful.
There are different individuals and organisations that invest in startups, differing in their motivations for investing and the source of their capital. In... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/01-Fundraising Strategy/04-From Whom to Raise-.md | Markdown | 76cbaac14beb583d646373dbaafec58e5cc151cbc9789a3d33cb71253faf1547 | 0 | 896 |
. Venture Capital firms generally invest larger amounts, with typical seed rounds in Europe ranging from €1 million to €4 million, and Series A rounds often exceeding €4 million. It is generally advisable to, especially in your seed round, to accept a few large tickets and a handful of smaller ones to keep the cap tabl... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/01-Fundraising Strategy/04-From Whom to Raise-.md | Markdown | fcd2b61f975a8e3617fcb3cc4442ec025b58482ae9dbbaf4b61fe43288af2541 | 1 | 896 |
natural acquirer of its portfolio companies, and similarly, the core business of a family office can be a potential acquirer for startups in their fund's portfolio.
## 6. Reputation
When determining which investors to target or from which to take investment, consider their reputation. Connect with founders of their ... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/01-Fundraising Strategy/04-From Whom to Raise-.md | Markdown | 9e337e8273ff42fe87c9d5a1cc771eadeeadbbf73b1e896bf2d6056fd7ffedda | 2 | 353 |
# Which Strategy to Adhere to?
There are two main strategies when it comes to timing your fundraising: the crunch raise (aiming for funding within a short timeframe) and the rolling raise (continuous engagement with investors). While both can work if executed well, avoid blending them. Let's explore each:
## The Crun... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/01-Fundraising Strategy/05-Which Strategy to Adhere to-.md | Markdown | e5c32149fdd48e8a8158ae657456f0e1138756c4fd6cd6f4c55446c5a665b835 | 0 | 515 |
# Introduction
Your pitch deck is arguably the most crucial tool in your fundraising arsenal, often forming investors' first impression of your startup and vision. This section will explore the core principles of what investors seek in your pitch and the decks you present. We'll focus on crafting your investor deck fo... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/02-Preparing Your Investor Deck/01-Introduction.md | Markdown | 4167ea6e44ac4934edb95f93f9716d0cdd76fb0e4c384440a18b560ad8a4a976 | 0 | 896 |
value proposition – ideally solving a problem in a way that wasn't achievable before, addressing the crucial 'Why Now?' – while your business model needs to be scalable and clearly articulate the ways you will create, deliver, and capture value to effectively compete, even in a (potentially crowded) space. A strong bus... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/02-Preparing Your Investor Deck/01-Introduction.md | Markdown | afba378f560aabdd1a1d60455171d3876a6313e67cc8b5ced42f4d26a2c0d232 | 1 | 893 |
# The Mission and Vision Slide
[YouTube](https://youtu.be/i299qqVcQsY)
The Mission & Vision slide, often the very first in your investor deck, serves to succinctly express your startup's fundamental objectives and long-term aspirations. Its primary purpose is to paint a compelling picture of where you're headed and w... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/02-Preparing Your Investor Deck/02-The Mission and Vision Slide.md | Markdown | 611c8b617e09dadae25d5bc80110c57ca948e3a70c0feaeec2b92e7ba3b646fc | 0 | 832 |
# The Problem Slide
[YouTube](https://youtu.be/8-2xZPaUOCw)
The Problem Slide is arguably the most critical in your investor deck. It must unequivocally convince investors that the problem you're addressing is significant, widespread, and worth solving. Remember, your solution and team's capabilities are only relevan... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/02-Preparing Your Investor Deck/03-The Problem Slide.md | Markdown | f351932f2a747f014f8a5eb6678faa836a439ab854971cccc723b4d5b86c142d | 0 | 865 |
# The Solution Slide
[YouTube](https://youtu.be/Fl42ePDKfqA)
Having clearly defined the problem, the Solution slide articulates your strategic approach to address it. It's crucial to convey *why* your proposed method is the right way forward.
### Key Elements of a Successful Slide:
- Present Your Solution Strategic... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/02-Preparing Your Investor Deck/04-The Solution Slide.md | Markdown | b353787ea65057c695423ddea01e8c0848f45776897d051a292cb60baa735f59 | 0 | 730 |
# The Product Slide
[YouTube](https://youtu.be/6nNi_Ixma2g)
Having articulated the problem and your strategic solution, the Product slide serves to demonstrate that your offering is the optimal way to execute that solution. Think of the solution as the 'what' and the product as the specific 'how' that makes it tangib... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/02-Preparing Your Investor Deck/05-The Product Slide.md | Markdown | 9ea48a09c4bf1e4b8c1ede9d6758b12644c6cae3772ba9c359b6d1b7dcdd0890 | 0 | 896 |
a premier education product company in Germany, effectively blends their solution and product. By boldly claiming to have the best educational content and visually showcasing their key features and functionalities – including their web platform, dedicated app, and diverse range of subjects – they demonstrate 'Focus on ... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/02-Preparing Your Investor Deck/05-The Product Slide.md | Markdown | 48ef679bffc2845c212e924a71592496278db97e67d060ee3a0714553d1eab87 | 1 | 244 |
# The Market Size Slide
[YouTube](https://www.youtube.com/watch?v=BDK1RGsM_iI)
When crafting your market slide, your primary goal is to convince investors that the opportunity is massive and ripe for growth, aligning with their pursuit of high-return ventures.
## Key Elements of a Successful Slide:
Clearly define a... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/02-Preparing Your Investor Deck/06-The Market Size Slide.md | Markdown | 176e1614db1706b4eb363b998a3bed7b2f4eb1881ffbee3638581b278357268f | 0 | 664 |
# The Value Proposition Slide
[YouTube](https://www.youtube.com/watch?v=RVY5LKOj3BY)
While not always included, the Value Proposition slide highlights potential returns and is a tool to persuade investors that your business offers significant value to its customers (ultimately driving revenue and growth). Remember, ... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/02-Preparing Your Investor Deck/07-The Value Proposition Slide.md | Markdown | 1be9212fc67b2be2437422c0672c120279e01977d53fe11625f7e0a60a12d235 | 0 | 406 |
# The Competition Slide
[YouTube](https://www.youtube.com/watch?v=CYZdV9UB-ZQ)
The primary goal of your competition slide is to convince investors that existing solutions inadequately address the problem you're solving and to clearly demonstrate your unique position within the competitive landscape.
## Key Elements ... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/02-Preparing Your Investor Deck/08-The Competition Slide.md | Markdown | 71b055b5de36298f733e0c2acdfe5bbb21defdac618cb43245f96e5a54baf911 | 0 | 638 |
# The ‘Why Now’ Slide
[YouTube](https://www.youtube.com/watch?v=ofkxp6BI6Fw&t=2s)
The ‘Why Now’ slide, a staple in the Sequoia Capital pitch deck template, aims to convince investors that the timing is optimal for your startup's success. Sequoia's argument is that for many solutions, timing is crucial; being too earl... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/02-Preparing Your Investor Deck/09-The ‘Why Now’ Slide.md | Markdown | c05e94feb820d3e7e53d6048ba9ef07d2e52650d36cde01f9ed4607c37270550 | 0 | 853 |
# The Business Model Slide
[YouTube](https://www.youtube.com/watch?v=55MWsgs6Rno)
The aim of your business model slide is to clearly explain to investors how your company will generate revenue and ultimately achieve profitability. Even in the early stages, outlining a well-thought-out revenue plan is crucial, especia... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/02-Preparing Your Investor Deck/10-The Business Model Slide.md | Markdown | dcafb1ed9d25366c1979e6700c3ea0999e1636f8b2b4c3efb95bb56dfc411b5d | 0 | 648 |
# The Go-to-Market Slide
[YouTube](https://www.youtube.com/watch?v=UvjUc1HXn1U)
While perhaps not as universally critical as the Competition slide, a compelling Go-To-Market (GTM) slide is highly recommended, especially if you have early traction. This slide clarifies your strategy for reaching your target customers ... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/02-Preparing Your Investor Deck/11-The Go-to-Market Slide.md | Markdown | ab6915d8a94d1df2e775eda4fe2800a4f4c2d26fdf49b94e3347400e929fd6e9 | 0 | 515 |
# The Traction and Milestones Slide
[YouTube](https://www.youtube.com/watch?v=8a8qY1PbAwI)
The Traction and Milestones slide often emerges as the pivotal moment for investors, providing crucial evidence for the **probability of success** component of their expected value calculation. This slide serves as the decisive... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/02-Preparing Your Investor Deck/12-The Traction and Milestones Slide.md | Markdown | f6f2328f25df807cea7aa41559147d70ec4d25ca9fee1485298d978ce0b9c3a5 | 0 | 639 |
# The Financial Projections Slide
[YouTube](https://youtu.be/y9aPPeCvfN8)
While typically less crucial in the very early pre-seed stages due to inherent uncertainties, the Financial Projections slide becomes increasingly important as you progress, particularly by the Series A stage. This slide aims to give investors ... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/02-Preparing Your Investor Deck/13-The Financial Projections Slide.md | Markdown | b7c26710ab21d4822bdd41da0ec9231a82b447c1e0ff9e6b582485009ec9465f | 0 | 597 |
# The Ask Slide
[YouTube](https://www.youtube.com/watch?v=UE7uLAtQZpY)
The Ask slide is a fundamental component of your investor deck where you clearly communicate your funding needs and how that capital will fuel your startup's progress. It directly addresses both the probability of success (by outlining how you'll ... | ewor-skill | resources/Modules/Raising (Pre-)Seed Funding/02-Preparing Your Investor Deck/14-The Ask Slide.md | Markdown | c05591c91e835921b1d6a4cb3f05d3fb81408ac61f62bc23e33a89e700e8c467 | 0 | 630 |
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