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6a0a19fd_apter_17_Flashcards___Cram_com__What_Is_The_Marketing_Mix_ | the number of intermediaries between the producer and the consumer short channel - when the producer sells directly to the consumer – common with concentrated systems long channel - when the producer sells through an import agent, a wholesaler, and a retailer – common with fragmented retail systems [What Is The Marketing Mix?] | Channel length | [] | IB Chapter 17 Flashcards - Cram.com | What Is The Marketing Mix? | http://www.cram.com/flashcards/ib-chapter-17-2175571 | 50/1438042985647.51_20150728002305-00245-ip-10-236-191-2_387188521_0.json |
6a0a19fd_apter_17_Flashcards___Cram_com__What_Is_The_Marketing_Mix_ | how difficult it is for outsiders to access [What Is The Marketing Mix?] | Channel exclusivity | [] | IB Chapter 17 Flashcards - Cram.com | What Is The Marketing Mix? | http://www.cram.com/flashcards/ib-chapter-17-2175571 | 50/1438042985647.51_20150728002305-00245-ip-10-236-191-2_387188521_0.json |
6a0a19fd_apter_17_Flashcards___Cram_com__What_Is_The_Marketing_Mix_ | the expertise, competencies, and skills of established retailers in a nation, and their ability to sell and support the products of international businesses [What Is The Marketing Mix?] | Channel quality | [] | IB Chapter 17 Flashcards - Cram.com | What Is The Marketing Mix? | http://www.cram.com/flashcards/ib-chapter-17-2175571 | 50/1438042985647.51_20150728002305-00245-ip-10-236-191-2_387188521_0.json |
6a0a19fd_apter_17_Flashcards___Cram_com__What_Is_The_Marketing_Mix_ | The optimal strategy depends on the relative costs and benefits of each alternative When price is important, a shorter channel is better each intermediary in a channel adds its own markup to the products When the retail sector is very fragmented, a long channel can be beneficial economizes on selling costs can offer access to exclusive channels [What Is The Marketing Mix?] | Which Distribution Strategy Should A Firm Choose? | [] | IB Chapter 17 Flashcards - Cram.com | What Is The Marketing Mix? | http://www.cram.com/flashcards/ib-chapter-17-2175571 | 50/1438042985647.51_20150728002305-00245-ip-10-236-191-2_387188521_0.json |
6a0a19fd_apter_17_Flashcards___Cram_com__What_Is_The_Marketing_Mix_ | Communicating product attributes to prospective customers is a critical element in the marketing mix [What Is The Marketing Mix?] | Why Is Communication Strategy Important? | [] | IB Chapter 17 Flashcards - Cram.com | What Is The Marketing Mix? | http://www.cram.com/flashcards/ib-chapter-17-2175571 | 50/1438042985647.51_20150728002305-00245-ip-10-236-191-2_387188521_0.json |
6a0a19fd_apter_17_Flashcards___Cram_com__What_Is_The_Marketing_Mix_ | Cultural barriers Source and country of origin effects Noise levels [What Is The Marketing Mix?] | What Are The Barriers to International Communication? | [] | IB Chapter 17 Flashcards - Cram.com | What Is The Marketing Mix? | http://www.cram.com/flashcards/ib-chapter-17-2175571 | 50/1438042985647.51_20150728002305-00245-ip-10-236-191-2_387188521_0.json |
6a0a19fd_apter_17_Flashcards___Cram_com__What_Is_The_Marketing_Mix_ | it can be difficult to communicate messages across cultures a message that means one thing in one country may mean something quite different in another [What Is The Marketing Mix?] | Cultural barriers | [] | IB Chapter 17 Flashcards - Cram.com | What Is The Marketing Mix? | http://www.cram.com/flashcards/ib-chapter-17-2175571 | 50/1438042985647.51_20150728002305-00245-ip-10-236-191-2_387188521_0.json |
6a0a19fd_apter_17_Flashcards___Cram_com__What_Is_The_Marketing_Mix_ | Source effects occur when the receiver of the message evaluates the message on the basis of status or image of the sender [What Is The Marketing Mix?] | Source and country of origin effects | [] | IB Chapter 17 Flashcards - Cram.com | What Is The Marketing Mix? | http://www.cram.com/flashcards/ib-chapter-17-2175571 | 50/1438042985647.51_20150728002305-00245-ip-10-236-191-2_387188521_0.json |
6a0a19fd_apter_17_Flashcards___Cram_com__What_Is_The_Marketing_Mix_ | the amount of other messages competing for a potential consumer’s attention in highly developed countries, noise is very high in developing countries, noise levels tend to be lower [What Is The Marketing Mix?] | Noise levels | [] | IB Chapter 17 Flashcards - Cram.com | What Is The Marketing Mix? | http://www.cram.com/flashcards/ib-chapter-17-2175571 | 50/1438042985647.51_20150728002305-00245-ip-10-236-191-2_387188521_0.json |
6a0a19fd_apter_17_Flashcards___Cram_com__What_Is_The_Marketing_Mix_ | Push strategy - emphasizes personnel selling Pull strategy - emphasizes mass media advertising [What Is The Marketing Mix?] | Firms have to choose between two types of communication strategies | [] | IB Chapter 17 Flashcards - Cram.com | What Is The Marketing Mix? | http://www.cram.com/flashcards/ib-chapter-17-2175571 | 50/1438042985647.51_20150728002305-00245-ip-10-236-191-2_387188521_0.json |
6a0a19fd_apter_17_Flashcards___Cram_com__What_Is_The_Marketing_Mix_ | The choice between strategies depends on product type and consumer sophistication a pull strategy works well for firms in consumer goods selling to a large market segment a pull strategy works better with longer distribution channels Media availability a pull strategy relies on access to advertising media a push strategy works well for industrial products Channel length a push strategy may be better when media is not easily available [What Is The Marketing Mix?] | Which Is Better – Push Versus Pull? | [] | IB Chapter 17 Flashcards - Cram.com | What Is The Marketing Mix? | http://www.cram.com/flashcards/ib-chapter-17-2175571 | 50/1438042985647.51_20150728002305-00245-ip-10-236-191-2_387188521_0.json |
6a0a19fd_apter_17_Flashcards___Cram_com__What_Is_The_Marketing_Mix_ | for industrial products and/or complex new products when distribution channels are short when few print or electronic media are available [What Is The Marketing Mix?] | What Is The Optimal Mix? In general, a push strategy is better | [] | IB Chapter 17 Flashcards - Cram.com | What Is The Marketing Mix? | http://www.cram.com/flashcards/ib-chapter-17-2175571 | 50/1438042985647.51_20150728002305-00245-ip-10-236-191-2_387188521_0.json |
6a0a19fd_apter_17_Flashcards___Cram_com__What_Is_The_Marketing_Mix_ | consumer goods products when distribution channels are long when sufficient print and electronic media are available to carry the marketing message [What Is The Marketing Mix?] | A pull strategy is better for.. | [] | IB Chapter 17 Flashcards - Cram.com | What Is The Marketing Mix? | http://www.cram.com/flashcards/ib-chapter-17-2175571 | 50/1438042985647.51_20150728002305-00245-ip-10-236-191-2_387188521_0.json |
6a0a19fd_apter_17_Flashcards___Cram_com__What_Is_The_Marketing_Mix_ | makes sense when it has significant economic advantages creative talent is scarce and one large effort to develop a campaign will be more successful than numerous smaller efforts [What Is The Marketing Mix?] | Should A Firm Use Standardized Advertising? | [] | IB Chapter 17 Flashcards - Cram.com | What Is The Marketing Mix? | http://www.cram.com/flashcards/ib-chapter-17-2175571 | 50/1438042985647.51_20150728002305-00245-ip-10-236-191-2_387188521_0.json |
6a0a19fd_apter_17_Flashcards___Cram_com__What_Is_The_Marketing_Mix_ | Price discrimination Strategic pricing Regulations that affect pricing decisions [What Is The Marketing Mix?] | In regard to pricing strategy firms need to consider 3 key points.. | [] | IB Chapter 17 Flashcards - Cram.com | What Is The Marketing Mix? | http://www.cram.com/flashcards/ib-chapter-17-2175571 | 50/1438042985647.51_20150728002305-00245-ip-10-236-191-2_387188521_0.json |
6a0a19fd_apter_17_Flashcards___Cram_com__What_Is_The_Marketing_Mix_ | occurs when firms charge consumers in different countries different prices for the same product [What Is The Marketing Mix?] | Price discrimination | [] | IB Chapter 17 Flashcards - Cram.com | What Is The Marketing Mix? | http://www.cram.com/flashcards/ib-chapter-17-2175571 | 50/1438042985647.51_20150728002305-00245-ip-10-236-191-2_387188521_0.json |
6a0a19fd_apter_17_Flashcards___Cram_com__What_Is_The_Marketing_Mix_ | must be able to keep national markets separate countries must have different price elasticities of demand - measure of the responsiveness of demand for a product to changes in price demand is elastic when a small change in price produces a large change in demand demand is inelastic when a large change in price produces only a small change in demand Typically, price elasticities are greater in countries with lower income levels and larger numbers of competitors [What Is The Marketing Mix?] | For price discrimination to work | [] | IB Chapter 17 Flashcards - Cram.com | What Is The Marketing Mix? | http://www.cram.com/flashcards/ib-chapter-17-2175571 | 50/1438042985647.51_20150728002305-00245-ip-10-236-191-2_387188521_0.json |
6a0a19fd_apter_17_Flashcards___Cram_com__What_Is_The_Marketing_Mix_ | Predatory pricing Multi-point pricing Experience curve pricing [What Is The Marketing Mix?] | Strategic pricing has three aspects | [] | IB Chapter 17 Flashcards - Cram.com | What Is The Marketing Mix? | http://www.cram.com/flashcards/ib-chapter-17-2175571 | 50/1438042985647.51_20150728002305-00245-ip-10-236-191-2_387188521_0.json |
6a0a19fd_apter_17_Flashcards___Cram_com__What_Is_The_Marketing_Mix_ | use profit gained in one market to support aggressive pricing designed to drive competitors out in another market [What Is The Marketing Mix?] | Predatory pricing | [] | IB Chapter 17 Flashcards - Cram.com | What Is The Marketing Mix? | http://www.cram.com/flashcards/ib-chapter-17-2175571 | 50/1438042985647.51_20150728002305-00245-ip-10-236-191-2_387188521_0.json |
6a0a19fd_apter_17_Flashcards___Cram_com__What_Is_The_Marketing_Mix_ | a firm’s pricing strategy in one market may have an impact on a rival’s pricing strategy in another market [What Is The Marketing Mix?] | Multi-point pricing | [] | IB Chapter 17 Flashcards - Cram.com | What Is The Marketing Mix? | http://www.cram.com/flashcards/ib-chapter-17-2175571 | 50/1438042985647.51_20150728002305-00245-ip-10-236-191-2_387188521_0.json |
6a0a19fd_apter_17_Flashcards___Cram_com__What_Is_The_Marketing_Mix_ | price low worldwide in an attempt to build global sales volume as rapidly as possible, even if this means taking large losses initially [What Is The Marketing Mix?] | Experience curve pricing | [] | IB Chapter 17 Flashcards - Cram.com | What Is The Marketing Mix? | http://www.cram.com/flashcards/ib-chapter-17-2175571 | 50/1438042985647.51_20150728002305-00245-ip-10-236-191-2_387188521_0.json |
6a0a19fd_apter_17_Flashcards___Cram_com__What_Is_The_Marketing_Mix_ | Antidumping regulations – Competition policy – regulations designed to promote competition and restrict monopoly practices [What Is The Marketing Mix?] | A firm’s ability to set its own prices may be limited by | [] | IB Chapter 17 Flashcards - Cram.com | What Is The Marketing Mix? | http://www.cram.com/flashcards/ib-chapter-17-2175571 | 50/1438042985647.51_20150728002305-00245-ip-10-236-191-2_387188521_0.json |
6a0a19fd_apter_17_Flashcards___Cram_com__What_Is_The_Marketing_Mix_ | New product ideas come from the interactions of scientific research, demand conditions, and competitive conditions The rate of new product development is greater in countries where more money is spent on basic and applied research and development demand is strong consumers are affluent competition is intense [What Is The Marketing Mix?] | Where Should R&D Be Located? | [] | IB Chapter 17 Flashcards - Cram.com | What Is The Marketing Mix? | http://www.cram.com/flashcards/ib-chapter-17-2175571 | 50/1438042985647.51_20150728002305-00245-ip-10-236-191-2_387188521_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Photoreceptors are stimulated by______ [2] | light | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Chemoreceptors are stimulated by ________ [2] | chemicals | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Pain receptors are stimulated by_______ [2] | injury | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Thermoreceptors are stimulated by ________ [2] | temperature changes | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Mechanoreceptors are stimulated by ________ [2] | movement or deforming of capsule | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Proprioceptors are stimulated by ________ [2] | position of body parts or changes in muscle length or tension | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] General sense organs are found________ [2] | throughout the body | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Free nerve endings (naked nerve ending) can sense ______ on the skin [2] | pain, itch, tickle, crude touch | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Meissner’s corpuscles can sense ______ on the skin [2] | fine touch and vibration | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Pacinian & Ruffini’s corpuscles can sense ________. on the skin [2] | pressure and vibration | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Ruffini corpuscles can sense _______ on the skin [2] | touch and pressure | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Pacini Corpuscles can sense______ on the skin [2] | high frequency vibration and touch | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Krause End bulbs can sense _______ [2] | touch | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Muscles Spindles can sense ________ [2] | muscle length | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Golgi tendon organs can sense _________ [2] | muscle tension | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] _____________ is the awareness of our posture, weight, movement and position of limbs, both in relation to our environment and in relation to other parts of our bodies. Also known as the "sixth sense" [2] | Propioception | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] ________slows down communication between the central and peripheral nervous systems through a process known as demyelination. [2] | MS - Multiple Sclerosis | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] _____ is the loss of myelin (the fatty protective sheath surrounding nerve cells) caused by multiple sclerosis (MS). [2] | Demyelination | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] ______results in disruptions in the ability of nerves to communicate with one another, as it slows down signals traveling along the nerves [2] | Demyelination | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Rods and cones are the receptors for the ______. [2] | Eye | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] ____ is the innermost layer of the eyeball [2] | retina | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] The _____ of the eyes lye directly behind the pupil [2] | lens | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] ______, _______, and _______ are the 3 layers of tissue that form the eyeball [2] | sclera choroid retina | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] It is known as the window to the eye because it is transparent and lacks blood vessels and lymphatics [2] | cornea | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] A mucous membrane known as the ______ lines the eyelids and covers the sclera in front [2] | conjuctiva | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Tears are formed in the _________ [2] | lacrimal gland | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] rods for _____ [2] | rotten light for dim vision or night vision, see in shades of gray. They are sensitive to light and to motion | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] cones for_____ [2] | color They function in bright light | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Ciliary Body [2] | controls lens shape | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Iris [2] | visible colored portion of the eye. It regulates the size of the pupil. Muscles in the iris constrict or dilate to regulate pupil size | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Cornea [2] | transparent bulge in the front. It bends light rays | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Sclera [2] | the white of the eye | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Retina [2] | contains specialized neurons called photoreceptors. rod cells and cone cells | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] There are 2 types of photoreceptors: [2] | rod cells and cone cells | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Aqueous humor (Eye fluids) [2] | fills the anterior chamber (in front of the lens). It is continuously made and drained. | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Vitreous humor (Eye fluids) [2] | fills the posterior chamber (behind the lens). It is gel-like. | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] The ciliary muscles is relaxed, lens is flattened, and the suspensory ligament taut when the eye is focusing on a ________ ________. [2] | distant object | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] The ciliary muscles is contracted, lens is rounded, and the suspensory ligament is relaxed when the eye is focusing on a ________ ________. [2] | near object | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] ___________ connects the middle ear to the throat [2] | Eustachian tube | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Outer ear [2] | auricle (pinna) auditory tube | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] eardrum [2] | Tympanic Membrane | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] _________are tiny bones that amplify sound that serve to amplify the sound [2] | Ossicles: malleus, incus, and stapes. | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] __________the stapes (or stirrup) attaches to this to send vibrations through [2] | oval window | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] ________ is the inner ear involved in equilibrium (balance) [2] | Semicircular Canals and Vestibule | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] ________ is the inner ear involved in hearing [2] | Cochlea | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] Sound waves in the air are conducted to the _______, where the specialized neurons involved in hearing are found. [2] | inner ear | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] _______is the receptor for hearing [2] | Organ of Corti | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] The Organ of Corti is found in the ________ of the inner ear [2] | cochlea | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] ___________ is the path the sound waves take to get to the inner ear [2] | Conduction pathway | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] The receptors for balance in the semicircular canals of the inner ear are called ___________ __________. [2] | cristae ampullaris | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] cristae ampullaris detect _____ movements of the head and then sends it to the brain to maintain balance [2] | rotational | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] ______ cells are the receptors for taste buds to sense taste [2] | gustatory | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
3c75eed7___Senses_Flashcards___Cram_com__2 | [1] _________ cells are the receptors for the nose to sense smell [2] | olfactory | [] | Ch. 9: Senses Flashcards - Cram.com | 2 | http://www.cram.com/flashcards/ch-9-senses-766488 | 50/1438042991951.97_20150728002311-00207-ip-10-236-191-2_384787658_0.json |
10224d08_cpcu_560_Flashcards___Cram_com__nfluence_their_country_s_rates | buying and selling currencies | foreign exhange intervention | [] | cpcu 560 Flashcards - Cram.com | Central banks influence their country's rates | http://www.cram.com/flashcards/cpcu-560-975473 | 50/1438042985647.51_20150728002305-00022-ip-10-236-191-2_370580553_0.json |
10224d08_cpcu_560_Flashcards___Cram_com__nfluence_their_country_s_rates | it increases the suppy of US dollars, decreases the supply of the foreign currency, and depreciates the dollar relative to the foreign currency | When the Fed uses US dollars to buy another currency | [] | cpcu 560 Flashcards - Cram.com | Central banks influence their country's rates | http://www.cram.com/flashcards/cpcu-560-975473 | 50/1438042985647.51_20150728002305-00022-ip-10-236-191-2_370580553_0.json |
10224d08_cpcu_560_Flashcards___Cram_com__nfluence_their_country_s_rates | it decreases the supply of US dollars, increases the supply of the foreign currency and appreciates the dollar relative to the foreign currency | When the Fed uses another currency to buy US dollars | [] | cpcu 560 Flashcards - Cram.com | Central banks influence their country's rates | http://www.cram.com/flashcards/cpcu-560-975473 | 50/1438042985647.51_20150728002305-00022-ip-10-236-191-2_370580553_0.json |
10224d08_cpcu_560_Flashcards___Cram_com__nfluence_their_country_s_rates | to let exchange rates fluctuate freely | The current US policy on exchange intervention is... | [] | cpcu 560 Flashcards - Cram.com | Central banks influence their country's rates | http://www.cram.com/flashcards/cpcu-560-975473 | 50/1438042985647.51_20150728002305-00022-ip-10-236-191-2_370580553_0.json |
10224d08_cpcu_560_Flashcards___Cram_com__nfluence_their_country_s_rates | 1. bank of Japan's failed attempts to stimulate the Japanese economy by targeting the o/s balance of current accounts (which threw the economy into a deflationary cycle) 2. European Central bank's efforts to set monetary policy to promote economic growth among all 12 European countries that use the euro 3. Bank of China's attempt to slow the overly rapid growth of the Chinese economy | Recent challenges to other major central banks include (3) | [] | cpcu 560 Flashcards - Cram.com | Central banks influence their country's rates | http://www.cram.com/flashcards/cpcu-560-975473 | 50/1438042985647.51_20150728002305-00022-ip-10-236-191-2_370580553_0.json |
10224d08_cpcu_560_Flashcards___Cram_com__nfluence_their_country_s_rates | 1. Depository institutions 2. Brokerage houses 3. Insurance companies | 3 basic type of financial intermediaries | [] | cpcu 560 Flashcards - Cram.com | Central banks influence their country's rates | http://www.cram.com/flashcards/cpcu-560-975473 | 50/1438042985647.51_20150728002305-00022-ip-10-236-191-2_370580553_0.json |
10224d08_cpcu_560_Flashcards___Cram_com__nfluence_their_country_s_rates | (banks, credit unions, savings & loans) You loan your money and you get investment back with interest. Your return on investment can be accurately predicted. | Depository Institution | [] | cpcu 560 Flashcards - Cram.com | Central banks influence their country's rates | http://www.cram.com/flashcards/cpcu-560-975473 | 50/1438042985647.51_20150728002305-00022-ip-10-236-191-2_370580553_0.json |
10224d08_cpcu_560_Flashcards___Cram_com__nfluence_their_country_s_rates | (Merrill Lynch) You invest your money and get it back with interest (bonds), dividents (stocks), and capital gains or losses (options more than stocks more than bonds). Your return on investment can be accurately predicted (bonds) or fluctuate quite widely (stock, options). | Brokerage Houses | [] | cpcu 560 Flashcards - Cram.com | Central banks influence their country's rates | http://www.cram.com/flashcards/cpcu-560-975473 | 50/1438042985647.51_20150728002305-00022-ip-10-236-191-2_370580553_0.json |
10224d08_cpcu_560_Flashcards___Cram_com__nfluence_their_country_s_rates | You pay your premium an in most cases don't get any back at all. Your return on investment can fluctuate incredibly. Probably you'll get nothing back (if you had no losses) but you could be indemnified hundreds of dollars per dollar paid in premium; hence, your return on investment could exceed 10,000% | Insurance companies | [] | cpcu 560 Flashcards - Cram.com | Central banks influence their country's rates | http://www.cram.com/flashcards/cpcu-560-975473 | 50/1438042985647.51_20150728002305-00022-ip-10-236-191-2_370580553_0.json |
10224d08_cpcu_560_Flashcards___Cram_com__nfluence_their_country_s_rates | Facilitate the trading of short-term debt instruments, transferring money from those with short-term excess funds to those with short term needs for furnds. | Money Markets | [] | cpcu 560 Flashcards - Cram.com | Central banks influence their country's rates | http://www.cram.com/flashcards/cpcu-560-975473 | 50/1438042985647.51_20150728002305-00022-ip-10-236-191-2_370580553_0.json |
10224d08_cpcu_560_Flashcards___Cram_com__nfluence_their_country_s_rates | Investors typically invest in both money markts and capital markets to get the higher interest rates of long-term investments (from capital markets) and still preserve liquidity through money markets | Investor behavior in Money Markets | [] | cpcu 560 Flashcards - Cram.com | Central banks influence their country's rates | http://www.cram.com/flashcards/cpcu-560-975473 | 50/1438042985647.51_20150728002305-00022-ip-10-236-191-2_370580553_0.json |
10224d08_cpcu_560_Flashcards___Cram_com__nfluence_their_country_s_rates | money market instruments generate a higher rate of return than holding cash, coupled with 1. High liquidity 2. littel risk of loss of value 3. a low default risk | Money Market investors reduce opportunity costs because... | [] | cpcu 560 Flashcards - Cram.com | Central banks influence their country's rates | http://www.cram.com/flashcards/cpcu-560-975473 | 50/1438042985647.51_20150728002305-00022-ip-10-236-191-2_370580553_0.json |
10224d08_cpcu_560_Flashcards___Cram_com__nfluence_their_country_s_rates | the risk of late or non-payment of principal and/or interest | Default risk | [] | cpcu 560 Flashcards - Cram.com | Central banks influence their country's rates | http://www.cram.com/flashcards/cpcu-560-975473 | 50/1438042985647.51_20150728002305-00022-ip-10-236-191-2_370580553_0.json |
10224d08_cpcu_560_Flashcards___Cram_com__nfluence_their_country_s_rates | low transaction costs and quick transfer of funds. Most individuals participate in money markets indirectly, through money market mutual funds and other financial institutions | Money Market borrowers benefit from | [] | cpcu 560 Flashcards - Cram.com | Central banks influence their country's rates | http://www.cram.com/flashcards/cpcu-560-975473 | 50/1438042985647.51_20150728002305-00022-ip-10-236-191-2_370580553_0.json |
10224d08_cpcu_560_Flashcards___Cram_com__nfluence_their_country_s_rates | All of the following are issued in large denominations and have low devalut risks and short maturities. Their liquidities vary according to the activity levels of their secondary markets: Treasury bill, Federal (fed) funds, Repurchase agreements (repos), Commercial papers, Negotiable certificates of deposits (CD's), Bankers acceptances. | Types of Money Market Instruments | [] | cpcu 560 Flashcards - Cram.com | Central banks influence their country's rates | http://www.cram.com/flashcards/cpcu-560-975473 | 50/1438042985647.51_20150728002305-00022-ip-10-236-191-2_370580553_0.json |
10224d08_cpcu_560_Flashcards___Cram_com__nfluence_their_country_s_rates | short term obligations issued by the US treasury dept to cover budget deficits and to refi maturing debt. - have littel default risk because they are issued by the US gov't - have little liquidity risk because they're short term instruments with an active secondary market. - t-bills are sold on a discount basis, and achieve their face value at maturity | Treasury Bills (T-bills) | [] | cpcu 560 Flashcards - Cram.com | Central banks influence their country's rates | http://www.cram.com/flashcards/cpcu-560-975473 | 50/1438042985647.51_20150728002305-00022-ip-10-236-191-2_370580553_0.json |
10224d08_cpcu_560_Flashcards___Cram_com__nfluence_their_country_s_rates | [(face value - purchase price) / face value] X (360/days to maturity) The discount yield is directly related to the discount from face value. As the discount rises so does the yield. The discount yield is indirectly related to the # of days to maturity. As the length of time to maturity lengthens, the yield falls. | Formula for the discount yield of a T-bill | [] | cpcu 560 Flashcards - Cram.com | Central banks influence their country's rates | http://www.cram.com/flashcards/cpcu-560-975473 | 50/1438042985647.51_20150728002305-00022-ip-10-236-191-2_370580553_0.json |
10224d08_cpcu_560_Flashcards___Cram_com__nfluence_their_country_s_rates | short-term funds transferred between financial institutions, usually for one day. Fed funds pay interest once at maturity. They are unsecured loans. Financial Institutions borrow fed funds to top up deficient reserves. Traders contact each other directly or through fed funds brokers. | Federal (fed) funds | [] | cpcu 560 Flashcards - Cram.com | Central banks influence their country's rates | http://www.cram.com/flashcards/cpcu-560-975473 | 50/1438042985647.51_20150728002305-00022-ip-10-236-191-2_370580553_0.json |
10224d08_cpcu_560_Flashcards___Cram_com__nfluence_their_country_s_rates | the one-day interest rate for borrowing fed fund. | The fed funds rate | [] | cpcu 560 Flashcards - Cram.com | Central banks influence their country's rates | http://www.cram.com/flashcards/cpcu-560-975473 | 50/1438042985647.51_20150728002305-00022-ip-10-236-191-2_370580553_0.json |
10224d08_cpcu_560_Flashcards___Cram_com__nfluence_their_country_s_rates | - 1 party sell securities to another and promise to buy them back at a specified price on a specified date. - Traders contact each other directly or through brokers and dealers. - less risky and have lower interst rates than fed funds - are less liquid than fed funds, and tend to be used by non-banks. | Repurchase Agreements (repos) | [] | cpcu 560 Flashcards - Cram.com | Central banks influence their country's rates | http://www.cram.com/flashcards/cpcu-560-975473 | 50/1438042985647.51_20150728002305-00022-ip-10-236-191-2_370580553_0.json |
10224d08_cpcu_560_Flashcards___Cram_com__nfluence_their_country_s_rates | has 1 party buy securities from another and promises to sell them back on a given future date. | Reverse repurchase Agreements (reverse repo) | [] | cpcu 560 Flashcards - Cram.com | Central banks influence their country's rates | http://www.cram.com/flashcards/cpcu-560-975473 | 50/1438042985647.51_20150728002305-00022-ip-10-236-191-2_370580553_0.json |
10224d08_cpcu_560_Flashcards___Cram_com__nfluence_their_country_s_rates | [(repurchase price - selling price) / selling price] x (360/days to maturity) | The formula for the yeild of a repurchase agreement | [] | cpcu 560 Flashcards - Cram.com | Central banks influence their country's rates | http://www.cram.com/flashcards/cpcu-560-975473 | 50/1438042985647.51_20150728002305-00022-ip-10-236-191-2_370580553_0.json |
10224d08_cpcu_560_Flashcards___Cram_com__nfluence_their_country_s_rates | Overnight funding | Both Fed funds and repurchase agreements are commonly used for | [] | cpcu 560 Flashcards - Cram.com | Central banks influence their country's rates | http://www.cram.com/flashcards/cpcu-560-975473 | 50/1438042985647.51_20150728002305-00022-ip-10-236-191-2_370580553_0.json |
10224d08_cpcu_560_Flashcards___Cram_com__nfluence_their_country_s_rates | unsecured, short-term promissory note issued to raise short-term cash, usually to finance working capital requirments. -tends to displace bank loans because it offers lower interest rates. - risky because it is unsecured debt with a weak secondary market - The risk of default makes the credit rating of the issuing company an important consideration for the investor; but, the better the credit rating, the lower the interest rate. - It is sold either directly, using the issuer's own sales force, or indirectly, through brokers and dealers. Dealers and brokers charge a fee for their work in return for a guarantee to sell the entire issue. | Commercial paper | [] | cpcu 560 Flashcards - Cram.com | Central banks influence their country's rates | http://www.cram.com/flashcards/cpcu-560-975473 | 50/1438042985647.51_20150728002305-00022-ip-10-236-191-2_370580553_0.json |
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