| [ |
| [ |
| { |
| "name": "Entity & Authority Audit", |
| "category": "Entity SEO", |
| "objective": "Strengthen brand credibility and trust signals across the web through entity alignment and authority signals.", |
| "steps": [ |
| { |
| "title": "About & Org Schema", |
| "description": "Implement Organization, AboutPage, and Person schema to define clear entity relationships for search engines." |
| }, |
| { |
| "title": "sameAs Trust Links", |
| "description": "Connect verified external profiles (LinkedIn, Crunchbase, Wikipedia, etc.) via sameAs markup to reinforce entity identity." |
| }, |
| { |
| "title": "Directory Presence", |
| "description": "Ensure consistent NAP data and entity references across major directories and data providers." |
| } |
| ], |
| "outcomes": [ |
| "Improved entity recognition in Knowledge Graphs", |
| "Higher trust and citation signals for AI Search", |
| "Consistent brand representation across the web" |
| ] |
| }, |
| { |
| "name": "Cite-worthy Content System", |
| "category": "Content & AEO", |
| "objective": "Create content designed to earn citations from AI models and authoritative sites through factual and structured formats.", |
| "steps": [ |
| { |
| "title": "FAQs", |
| "description": "Develop precise FAQ sections answering specific user or AI query intents with schema markup." |
| }, |
| { |
| "title": "Fact Sheets", |
| "description": "Publish concise, data-backed fact sheets to support E-E-A-T and source trustworthiness." |
| }, |
| { |
| "title": "HowTo", |
| "description": "Add actionable HowTo guides with proper schema to align with featured snippet and generative search formats." |
| }, |
| { |
| "title": "Sources & Citations", |
| "description": "Provide credible references and outbound links to establish topical authority and reliability." |
| } |
| ], |
| "outcomes": [ |
| "Higher likelihood of being cited by LLMs and AI engines", |
| "Improved organic visibility through structured content", |
| "Enhanced E-E-A-T and topical authority" |
| ] |
| }, |
| { |
| "name": "Technical SEO Foundation", |
| "category": "Technical SEO", |
| "objective": "Lay the groundwork for crawlability, indexation, and performance optimization across all site templates.", |
| "steps": [ |
| { |
| "title": "CWV (Core Web Vitals)", |
| "description": "Measure and optimize LCP, CLS, and INP for a fast and stable user experience." |
| }, |
| { |
| "title": "Crawl Budget", |
| "description": "Improve internal linking and eliminate low-value URLs to maximize crawler efficiency." |
| }, |
| { |
| "title": "Sitemaps", |
| "description": "Generate and validate XML/HTML sitemaps to help search engines discover key pages." |
| }, |
| { |
| "title": "Robots & LLMs.txt", |
| "description": "Control crawler access via robots.txt and define AI access policies through LLMs.txt." |
| } |
| ], |
| "outcomes": [ |
| "Faster crawl and index rates", |
| "Improved site health scores", |
| "Better readiness for AI Search and generative engines" |
| ] |
| }, |
| { |
| "name": "Semantic Search Planning", |
| "category": "Semantic SEO", |
| "objective": "Design a semantic architecture that connects content topics and entities to improve discoverability and contextual relevance.", |
| "steps": [ |
| { |
| "title": "Embeddings Clustering", |
| "description": "Use AI embeddings to cluster related keywords and map semantic intent." |
| }, |
| { |
| "title": "Topic Mapping", |
| "description": "Build a hierarchical topic map that links parent and child entities within your content ecosystem." |
| }, |
| { |
| "title": "Internal Linking", |
| "description": "Establish contextual internal links to distribute authority and reinforce topic relevance." |
| } |
| ], |
| "outcomes": [ |
| "Enhanced semantic relationships between pages", |
| "Improved visibility in AI and voice search", |
| "Higher topical authority and entity coverage" |
| ] |
| }, |
| { |
| "name": "Measurement & Reporting", |
| "category": "Analytics & Insights", |
| "objective": "Track performance metrics across SEO and AI visibility to measure ROI and continuous improvement.", |
| "steps": [ |
| { |
| "title": "AI Mentions", |
| "description": "Monitor brand and content citations across AI engines like ChatGPT, Gemini, and Perplexity." |
| }, |
| { |
| "title": "AI Traffic", |
| "description": "Measure referral traffic or impressions originating from AI-generated results." |
| }, |
| { |
| "title": "Conversions", |
| "description": "Track conversion goals linked to organic and AI-driven sessions for business outcomes." |
| }, |
| { |
| "title": "GSC & Analytics", |
| "description": "Integrate Google Search Console and Analytics data to analyze trends and performance metrics." |
| } |
| ], |
| "outcomes": [ |
| "Holistic visibility across SEO and AI channels", |
| "Data-driven performance optimization", |
| "Clear ROI measurement for SEO initiatives" |
| ] |
| } |
| ] |
|
|
| ] |
