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ve cross-disciplinary approach puts the Kellogg advantage to work for you. Learn more The Kellogg Advantage Our Learning Environment Our Faculty Thought Leadership Participant Perspectives Alumni Benefits Request A Brochure Subscribe to Newsletter Find a Program Contact us Saved Programs 0 Individual Programs Individual Programs Executive Programs Online Programs C-Suite Programs Group and Team Registrations Executive Scholar Certificate Request A Brochure Find a Program Contact us Custom Solutions Custom S
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ind a Program Contact us Custom Solutions Custom Solutions Our Partnership Philosophy Design Process & Team Association & Specialty Programs Academic Partners Inquiry Form Contact Us Nonprofit Programs Nonprofit Programs Our approach Nonprofit Custom Programs Nonprofit Board Essentials Nonprofit Management Essentials Join Mailing List Find a Program Contact Us The Kellogg Experience The Kellogg Experience The Kellogg Advantage Our Learning Environment Our Faculty Thought Leadership Participant Perspectives
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culty Thought Leadership Participant Perspectives Alumni Benefits Request A Brochure Subscribe to Newsletter Find a Program Contact us Thought Leadership 10 Timeless Principles of Leadership Communication During a Crisis by Professor Michelle L. Buck, PhD Clinical Professor of Leadership, Kellogg School of Management Adjunct Lecturer, Northwestern University School of Communication In times of unprecedented change and anxiety, leaders often feel they don’t have the answers they wish they could give, and won
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ave the answers they wish they could give, and wonder how to offer hope when they themselves are struggling for greater clarity. However, just as often, they can be more inspiring than they realize. Here are ten recommendations for effective leadership communication that help at any time—but are even more important and potent during periods of uncertainty and challenge. The key to all of them? How leaders communicate is often as important as what they communicate, and it’s all about focusing on the people t
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It’s comparable to a flight delay at the airport. As time drags on, we want frequent updates, even if the truth is that there’s no new information yet. Some of the tips that follow address what leaders can say when it feels like there’s nothing to say. Acknowledge and appreciate the team’s experience Human beings want to be acknowledged, heard and seen. When people are in the midst of adversity, it goes a long way for a leader to listen to their team’s experiences and mirror back to them what they have hear
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but would not be inaugurated until January 2009. In the meantime, as the global economy was collapsing, reporters bombarded him with questions. It was not yet his role to make decisions, and moreover, no one at that time knew exactly what would happen or had clear solutions. At a press conference, Obama essentially articulated, “Here’s what we know, here’s what we don’t know, and here’s what we need to do in the meantime.” Leaders are often reluctant to say, “I don’t know” due to the fear that vulnerabilit
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, “I don’t know” due to the fear that vulnerability will be perceived as weakness. If vulnerability is reframed, however, as the honesty to acknowledge what we don’t know, and if it is coupled with identifying what we do know, what we need to do and the questions we need to ask (see below), then honesty can be transformed into a source of strength, trust and credibility. When people are anxious with uncertainty, even “difficult” news can be comforting when they feel they know what is happening.
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ue of innovation in the face of great challenges. Another might celebrate their resilient history of overcoming great obstacles. In communications I have received from Northwestern University during the pandemic, a recurring theme focuses on the safety and wellbeing of students, staff and faculty. The core value is consistent in all communications. How that safety will be achieved is fluid as the data change.
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ety will be achieved is fluid as the data change. Leaders can use challenges as opportunities to reinforce values, purpose and identity and in the process, offer some semblance of stability and inspiration. Humanize the message Facts and figures may inform people, but they are not likely to inspire them. Listen to the experiences of the team you lead. In communications, celebrate the stories of their effort, adaptability and the impact of their work upon others.
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hereby providing stability, identity and meaning. For example, Northwestern University has explained many decisions and policies during the pandemic by citing the priority of safety and wellbeing of the community. How that will be achieved continues to shift based on the changing data and circumstances, but the underlying explanation for decisions is reinforced. Identify important questions Particularly in times of rapid change, leaders often do not have all the answers but differentiate themselves by the c
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the answers but differentiate themselves by the courage of the questions they ask. We determine our collective future by the questions we ask and by a mindset of curiosity, learning and growth. Leaders can identify the questions or empower their teams to identify the questions. Then they can invite the team to “live the questions,” as the poet Rainier Maria Rilke suggested, and explore solutions. Imagine a team rallying around questions such as, “How can we cut costs?
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around questions such as, “How can we cut costs? How can we be creative in surviving this crisis? What would it take to actually thrive during this time? How can we use our talent and our resources to contribute to others during this time?” Gallup finds that workers are more engaged and more productive when they can learn and grow on the job and when they believe their opinion counts. Asking courageous questions that inspire growth galvanizes energy and focus.
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that inspire growth galvanizes energy and focus. Outline next steps People are more motivated when expectations are clear. Whether they agree with the decisions and policies or not, people want to know what to do and when to expect updates. What are the new priorities? How should we allocate our time and energy? Follow up Again, this isn’t rocket science, but as demands on a leader’s attention and energy escalate, so does the ease of losing track of what it feels like to be left waiting for the next update
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feels like to be left waiting for the next update. To maintain trust and engagement, it is critical that leaders set up a timeline for regular communications and follow up at the scheduled time. If it feels like there’s nothing new to say, review this list again and repeat, looking for opportunities to acknowledge and appreciate the team’s experience, to connect with them and learn from their experience, and to reinforce core values and purpose.
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a Brochure > Spaces are limited. Register today. Related Article What’s Your Leadership Story? Make Sure It's the One You Intend to Tell Learning Leadership from Life Experience Related Programs Enterprise Leadership Program The Leader Within Leading for Impact within Family Enterprise Michelle Buck is a Clinical Professor of Leadership at the Kellogg School of Management at Northwestern University. She previously served as the School's first Director of Leadership Initiatives from 2006 to 2013, designing
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adership Initiatives from 2006 to 2013, designing and coordinating opportunities for personal leadership development to complement the School's academic curriculum. She has also served as academic director of numerous Kellogg executive programs, including partnership programs with Fundacao dom Cabral in Brazil as well as customized company-specific programs. Other pages in Thought Leadership: Pages in Executive Education Individual Programs Custom Solutions Nonprofit Management The Kellogg Experience The Ke
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Nonprofit Management The Kellogg Experience The Kellogg Advantage Our Learning Environment Our Faculty Participant Perspectives Scholar Benefits Thought Leadership Campuses Evanston Chicago Miami Directions Gain Insight Kellogg Faculty Blogs Read Kellogg Insight Connect with Us LinkedIn Twitter Facebook Kellogg School of Management Kellogg Executive Education 2211 Campus Drive, Evanston, IL 60208 Directions 847.467.6018
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Communication and Management Learning Outcomes Describe the components of the communication-process model. Recognize common missteps in communication. Differentiate between formal and informal communication networks. Mathias Mendez had recently been hired as the manager of the purchasing department of an online retailer. His appointment was announced through an e-mail to all company employees, and his department was expecting his arrival.
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es, and his department was expecting his arrival. His managers told him his first task was to try to cut costs in the department. Mathias hadn’t determined exactly what to do, but he had determined that he could reach the target cuts through a combination of a freeze on new hiring, cutting all but critical travel, reducing training, and cutting back on the use of temporary and contract workers. He was anxious to show his superiors that he was working on the problem, so he sent an e-mail to his managers and
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time to polish their resumes and apply for jobs. The employees distrusted Mathias and he was cut off from all but routine communication with them. Communication and management are closely linked. Communication refers to the process by which information is exchanged between two or more people (increasingly, machines are also included in communication, but we limit the discussion here to communication between people).
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discussion here to communication between people). Each of the management roles—planning, organizing, leading, and controlling—depends on effective communication. Managers must be able to receive accurate information to determine plans, and they must be able to send accurate information for the plans to be implemented. When information is accurately sent and received, everyone in an organization can be informed.
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ved, everyone in an organization can be informed. As we see in the earlier example, however, when information is misinterpreted or when incorrect information spreads, communications can create significant problems in organizations. The Role of Communication in Management The role of management is to accomplish the goals of an organization. To do this, managers create a plan that defines what needs to be done, when it will be done, and how it will be done.
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e, when it will be done, and how it will be done. To implement the plan, managers must convey this information to everyone in the organization. That is, they must communicate the plan to members of the organization. However, managers need to do much more than just inform people what they need to do to support the plan. They also must motivate people to support the plan, build commitment to the organization, establish rapport and collaboration, and keep everyone informed of events and actions that affect the
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one informed of events and actions that affect the organization. Good communication not only informs but also helps to create a culture that makes people feel like they belong to and want to support the organization. The opening example shows what can result from poor communication. Following are some of the benefits of effective communication. Provides clarity. Confusion, uncertainty, and ambiguity make people uncomfortable and uncooperative.
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uity make people uncomfortable and uncooperative. Making roles, responsibilities, and relationships clear gives everyone the information they need to do their jobs and to understand their contributions to the organization. Effective communication reduces the cost associated with conflicts, misunderstandings, and mistakes. Builds Relationships. A culture that promotes open communication reduces tension between hierarchical levels of employees, both professionally and socially.
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s of employees, both professionally and socially. In a trusting and collaborative culture, people are more likely to seek help with problems and to suggest solutions and improvements. Effective communication creates a collegial culture that fosters teamwork and encourages cooperation. Creates commitment. Effective communication involves not only sending information but also receiving it. By listening to employees’ concerns, allowing them to have input on their work and their workplace, and giving considerat
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ir work and their workplace, and giving consideration to their suggestions, managers can make everyone in the organization feel like they are valued contributors. When employees feel like they are valued in the organization, they will likely be more engaged and motivated. Effective communication creates support and commitment. Defines expectations. When people are uncertain about what is expected of them and how they will be evaluated, they can’t do their jobs well.
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sitive review and the benefits that come with it. These are just a few of the many benefits that come from effective communications. Managers can only reach organizational goals when the people in the organization are committed to the goals. People perform much better when they are informed and involved. The Communication-Process Model The communication process may seem simple: one person sends a message and others receive it.
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one person sends a message and others receive it. The process becomes more complex, however, because the information in the message must be sent and received accurately. The communication-process model describes how the information is sent and received. The following diagram shows this model. The communication-process model. It is easiest to understand the model when one person is communicating with another person.
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one person is communicating with another person. The person initiating the communication, the sender , has information he wants the other person, the receiver , to know. However, before it can be sent, the information has to be encoded into a form that can be transmitted. In a simple case, the information is put into words spoken to the receiver. Or the information may be converted into printed text, tables, charts, or graphs given to the receiver.
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tables, charts, or graphs given to the receiver. In a more complicated case, the information is encoded into words or images that are then converted into electronic signals sent to the receiver. The channel is the medium through which the information is conveyed. It could be air conveying sound waves, paper conveying text and images, or wires or magnetic fields conveying electronic signals. (We will discuss channels in more detail later in this module.) In the opening example, the management had informatio
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the opening example, the management had information that Mathias had been hired and when he would start. They wanted the employees in the company to have that information so they put it in a message and sent it to employees. The receiver reverses the process. She receives the encoded message and then decodes it. That means she converts the message back into information that can be understood. In the opening example, an employee reads the message and knows who has been hired and when he will start.
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knows who has been hired and when he will start. Information has been transferred from managers to employees. In an interactive communication process, the receiver can send feedback to the sender to indicate that the message has been received and how it has been interpreted. This can start an interactive back-and-forth exchange that can assure the sender that the message has been received and understood correctly.
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ssage has been received and understood correctly. The two-person model can be generalized to the case of one person communicating with many others. It could be a person making a presentation to a roomful of people, a manager sending an e-mail to employees, a Facebook post to friends, or a tweet to hundreds of followers. Practice Question The following video provides a helpful overview of the communication process and some of the barriers that can arise during communication: You can view the transcript for “
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2026-03-17T01:28:07.829563
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g communication: You can view the transcript for “How the Communication Process Works” here (opens in new window) . Common Missteps in Communication Each step in the communication-process model introduces the potential for missteps to occur. In the opening scenario, two e-mail messages were described. They were both internal to the company, but they achieved much different results. What was different about the messages that caused the different outcomes?
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2026-03-17T01:28:07.829586
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irections and was working on a plan to cut costs. But when he put the information into text, he didn’t encode it well. He wanted to convey that he was working on the problem but had not made any decisions. What he actually conveyed was that he was going to cut costs by whatever means necessary and soon. Because the information was not encoded accurately, the wrong information was sent. The first step in good communications is being able to clearly and concisely convey information, whether written, spoken, g
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2026-03-17T01:28:07.829613
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ely convey information, whether written, spoken, graphic, or numerical. If information is not encoded properly, nothing else matters. Later on we will look at specific suggestions for how to tailor messages to take the needs of the receivers into consideration Missteps also occur during decoding when the receiver interprets the message differently than the sender intended. In Mathias’s case, the message he sent was “I’m thinking about ways to cut costs and I will let you know when I have a plan.” But employ
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misinterpretation, and responds to any questions. The last step in good communication is to be a good listener. In the following sections we will look more closely at the issues of miscommunication and ways to collect feedback. Practice Question Formal and Informal Communication Systems In most organizations there are both formal and informal information systems. Formal communication systems are the methods used to convey information necessary for conducting the business of the organization.
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for conducting the business of the organization. Formal communications conform to rules and regulations prescribed by the profession or law (for example, formal reporting procedures for tracking injuries in the workplace). This is information that flows within the chain of command or within task responsibilities. The message may be procedures to provide regular progress reports to managers. It may be scheduled meetings to exchange information on the status of a project.
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exchange information on the status of a project. Human resources may arrange seminars to convey new policies and procedures. The formal communication system makes sure necessary information flows through the organization and that dissemination of this information is controlled. Not everyone in an organization has access to progress reports or attends project meetings. Formal communication systems ensure that information is available to those who need it and not to others.
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available to those who need it and not to others. Not all communication in an organization is formal, and not all communication is controlled. Informal communication systems are outside of the formal system. Informal systems can connect almost anyone in an organization to anyone else. They skip over hierarchical levels and between departments and functions. In the opening scenario we saw how misinformation spread through the informal system can harm an organization.
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ugh the informal system can harm an organization. However, informal communication systems are not necessarily disruptive. In many organizations, the informal network is the primary way information is spread and work gets done. There are some organizations where getting a job done depends more on who you know than what you know. There are two main types of informal communication systems: social networks and the grapevine .
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is a very effective way of spreading information. In fact, information often spreads faster through the grapevine than through formal information channels. Unfortunately, the information is not controlled, and it can be distorted or even totally fabricated. The grapevine is particularly important when formal communications are inadequate. People don’t like to be uncertain about conditions that affect them. When information is not provided by the formal system, they seek and spread information through the gr
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m, they seek and spread information through the grapevine. Unlike a social network, a grapevine is unstructured and transitory, although the grapevine can follow social network links. Information flows in the grapevine through chance encounters, informal meetings, and overheard conversations. Electronic communication and social media has greatly increased the speed and spread of grapevines. Practice Question Candela Citations CC licensed content, Original Communication and Management.
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d content, Original Communication and Management. Authored by : John/Lynn Bruton and Lumen Learning. License : CC BY: Attribution Communication-Process Model. Authored by : Lumen Learning. License : CC BY: Attribution CC licensed content, Shared previously Social Networks. Authored by : Wykis. Located at : https://commons.wikimedia.org/wiki/File:Social-network.svg . License : Public Domain: No Known Copyright All rights reserved content Video: How the Communication Process Works.
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ntent Video: How the Communication Process Works. Authored by : Alanis Business Academy. Located at : https://www.youtube.com/watch?v=q6u0AVn-NUM . License : All Rights Reserved . License Terms : Standard YouTube License Licenses and Attributions CC licensed content, Original Communication and Management. Authored by : John/Lynn Bruton and Lumen Learning. License : CC BY: Attribution Communication-Process Model. Authored by : Lumen Learning.
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tion-Process Model. Authored by : Lumen Learning. License : CC BY: Attribution CC licensed content, Shared previously Social Networks. Authored by : Wykis. Located at : https://commons.wikimedia.org/wiki/File:Social-network.svg . License : Public Domain: No Known Copyright All rights reserved content Video: How the Communication Process Works. Authored by : Alanis Business Academy. Located at : https://www.youtube.com/watch?v=q6u0AVn-NUM . License : All Rights Reserved .
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All Courses / Leadership / Leadership Communication: Communicating Effectively Under Pressure In Person Leadership Leadership Communication: Communicating Effectively Under Pressure Topics also include : People Skills About Effective communication for leaders is essential to build trust, respect and confidence both in our organizations and with clients. Whether you are put on the spot while attending a meeting, presenting a proposal, selling an idea, or answering questions after a presentation, articulating
https://www.dalecarnegie.com/en/courses/3604
Leadership Communication: Communicating Effectively Under Pressure | Dale Carnegie
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ering questions after a presentation, articulating your thoughts and being able to think on your feet in unanticipated situations is a skill. What You’ll Learn Identify personal obstacles preventing us from communicating well under pressure. Learn to organize our thoughts and structure ideas for more effective communication. You'll learn a process to respond to difficult questions and pressure situations with confidence, credibility. and finesse.
https://www.dalecarnegie.com/en/courses/3604
Leadership Communication: Communicating Effectively Under Pressure | Dale Carnegie
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ations with confidence, credibility. and finesse. This program will give you the skills to speak confidently, diplomatically, and tactfully in a variety of situations. Show More Show Less Why You Want To Learn It As individuals in positions of influence, what we say, how we say it, and how we respond to what we deem difficult situations can have an effect on how others see our technical competence and our ability to lead.
https://www.dalecarnegie.com/en/courses/3604
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our technical competence and our ability to lead. Show More Show Less How It Will Help You Communicating well under pressure cultivates trust and confidence in your ability to lead teams, win business, raise engagement and provide outstanding results that impact the bottom line. Show More Show Less View Course Credits Select the best option for you: Any Language Any Duration Select a Location Have questions or need training for 10+ employees? Expand this panel and fill out the form to get started.
https://www.dalecarnegie.com/en/courses/3604
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this panel and fill out the form to get started. Print This Page Share Select the best option for you: Any Language Any Duration Select a Location Have questions or need training for 10+ employees? Expand this panel and fill out the form to get started. Questions?
https://www.dalecarnegie.com/en/courses/3604
Leadership Communication: Communicating Effectively Under Pressure | Dale Carnegie
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