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And let me add to the Danny White thing. Danny was a very good QB and most likely would have won a SB if not for the rediculous catch by Dwight Clark. |
Also, folks forget that Danny almost got the Cowboys back in position for the win after that but his WR was barely tripped up by a fingernail or the Cowboys would have scored at the end of that game. |
Romo plays for any other team besides Dallas and this article doesn’t exist. He is a mediocre QB on a marquee team. If he’s on Kansas City or St. Louis, we aren’t having this discussion. |
As a long time 49ers fan (and therefore Cowbows hater), I can’t imagine a better QB for the Cowpies to ensure their continued mediocre performance. 8-8 and missing the playoffs consistently is the best place for them — wouldn’t want them to get lots of high draft picks and become a contender again like the Lions. Romo ... |
Romo has eye-popping stats unless you’re talking playoffs. Staubach should understand that in Dallas, the bar is set at playoff wins. He should get it more than anyone why people are down on Romo. |
Dallas fans are actually pretty good natured folks (coming from a Bears fan who often gets disgusted with his fellow Bears fans at games), but they have understandably high standards. Again, something Staubach should understand with perfect clarity. |
The Romo apologists are ridiculous. He’s had top-tier WR’s and TEs his whole tenure in Dallas, but now it’s the D’s fault he can’t stop choking in big games? |
Matt Ryan and Tony Romo are the same: Guys with great supporting casts who can’t get it done when it counts. |
Roger, to answer your question, he’s simply not a winner. |
Elway, eat your heart out, because you have competition for the “one-hit-wonder” title. |
Romo isn’t a Rothlesburger, Bradshaw, Manning, or even a Kelly. He can’t make it to the big game, let alone win it. |
I like the Romo to Danny White comparison. White was a solid QB, but not at the level that Staubach was. If White or Romo had the stars around them that Aikman had, one or both of them would have landed a Super Bowl ring (not three, though). |
Romo is a good QB, but he’s not going to be a guy who carries his team the way that the elite QBs can do. I’m not sure DC fans have accepted that yet. |
BTW, I’m old enough to remember watching Staubach, and as a Cowboy hater, I absolutely couldn’t stand how good he was in the clutch. Aikman has one more ring, but Staubach was the better QB. |
Macarthurtexas, Staubach was called Capt. Comback why? Because on numerous occasions he had to bring the team back from defeat because the Doomsday defense put him in that position. No knock against Dallas’ D, they had great teams, but do you think Craig Morton would have brought Dallas back from behind against the 49e... |
I hate the Cowboys you hear me, HATE them (Redskins Fan), but I give credit where credit is due. Staubach and Aikman were elite QBs (Arguably two of the greatest), they thrived for the big game and the pressure. They also elevated the play of those around them. Jones, Bryant, Witten, Austin elevates the game of Romo. D... |
Let’s be honest, the team and coaching staff has all around been shoddy aside from maybe Romo’s first full season as a starter. Yeah, they got stomped by Minn a few years ago on the playoffs, but the Oline and defense were playing terrible the entire game. The 6-10 season after that he was out 10 games. Do I think he’s... |
@ tebowsafraud, It’s funny how you can point out those things, But there was a whole game that played out. So, instead of falling in line of the media, Let me give you a real fans take on those games. |
2006 Botched snap/loss: This one is a hater’s favorite thing to talk about. Clearly, he fumbled the ball and we lost, But if you watched that game, you would know that he played a good game and put us in a position to win. He took the team down the field for the score and left it up to the defense to hold up their end.... |
2007 Intercepted by McQuarters/loss: Yet another close and well played game. Not much here, Lets move on. |
final game of season loss to Eagles: The Eagles has been a pain in the neck every since Mcnabb got drafted. The Eagles was jacked up ready to play. The Boy’s wasn’t. |
So, After all of the talk about the Boys still havent won a playoff game since 96, They whipped the Eagles for the third time that year. I think after all of that talk, they gave it all they had just for that one game. The next game the whole F’ing team laid an egg. Romo was sacked 5 or 6 times the defense couldnt cove... |
And How is this Romo’s fault. He got hurt. I guess it was his fault that a defender came in unblocked, drove him into the ground, and broke his collarbone. |
Again how is this game Tony’s fault. I guess your going to say he over threw Miles on that pass. Reguardless of the fact that Miles said that he lost the ball in the lights. And, Romo isn’t a cornerback and the biggest let down was the secondary letting Cruz shred them for big plays the whole game. |
So, In summary, I’m with you Roger. I just dont understand either!!! |
Dude, no one is saying Romo is on par with Aikman or Roger. Who would I pick? Oh gee, let me think about it. What dumb argument. |
The point is that Romo is a good enough QB to win with in the playoffs, but he needs more around him that someone like Roger did. All I’ve ever said, as a Cowboys fan, is that if you can get to a SB with someone like Dilfer, Chandler, Grossman and guys like that, you can get to a SB with Romo. |
When Romo gets the protection that Aikman and Staubach had – then we’ll be able to make the comparison. The Cowboys o line is a TURNSTILE. Teams like Philly and NYG kill Dallas regularly for this very reason. I don’t know – maybe this year the o line is better – I’m not making bets. But when he gets time – the Cowboys ... |
“The Romo apologists are ridiculous. He’s had top-tier WR’s and TEs his whole tenure in Dallas, but now it’s the D’s fault he can’t stop choking in big games? |
This has got to be one of the dumbest comments I’ve ever read. #1 I’d take Tony Romo any day of the week over Matt Ryan. While Romo may have his bad games, I’m hardly EVER impressed by Matt Ryan. He’s just a decent QB who’s there. |
As for the top-tier WRs and TEs comment….jeez. Really? Tony Romo had T.O. starting his decline for 3 years. Thats pretty much the end of the top-tier WRs. Miles Austin became a top-tier’ish WR 4 years after he came into the league after struggling to be the 3rd WR on the team before breaking out unexpectedly. I persona... |
It’s very funny to me that people always use the phrase “Stat Qb”…”Romo is just a stats quarter back”….what the hell does that even mean? |
He had more TD’s and less INT’s than Eli last year. That’s a stats QB?…Are they the Dallas Romos? Romo does his job, damn well too…but when the Cowboys lose it’s Romo’s fault. He had 4th quarter comebacks in the 49ers game (you know..the one where he came back from just fracturing ribs and having his lung punctured), b... |
The Detroit game and that same Miami game were the only games he through multiple interceptions. He Fumbled in that Jets game…but let’s not forget the starting CB’s before that game was over were special teamers and back up safeties!! Top 3 CB’s all out of the game. |
He can’t do it himself. If he wasn’t as mobile and shifty as he was, i fully believe we’d lead the league in sacks taken every season. Our Pass defense has been terrible. |
These top tier WR’s everyone talks about are who? T.O.? Dez Bryant whos only been around 2 season? How about the undrafted Miles Austin…oh, you must mean Laurent Robinson…who had 4 career TD’s in 4 seasons until he came to Dallas and got 11 in one season…but nah that wasn’t Romo. Jason Witten you say…you didn’t even kn... |
It’s fun to hate the Cowboys, I get it. A lot of people like them, and they had a lot of band wagon fans in the 90’s…what you claim though is flat out wrong. You don’t watch the games, you don’t know. You believe what you read on blogs from other guys who don’t watch the games. You believe what ESPN says because they’l... |
GameOn Nov 23, 2006, Romo threw 5 TD passes in a game, a record he shares with Troy Aikman. |
On Nov 13, 2011, Romo completed a team record 88.5% of his passes in a home game against the Buffalo Bills. |
Romo, the undrafted free agent, is better than the highly decorated Matt Ryan and Joe Flaccid. Alex Smith carried his defense & Frank Gore to 2 playoff wins, but if you swap him with Romo – SF goes further…every Niner fan knows this. |
Can’t wait to see the Alex Smith-to-Moss connection, and eventual meltdown. |
tl;dr – Romo is better than many of your highly touted first round QB’s. |
I don’t understand the Romophobia…. |
Peyton Manning and Drew Brees…. |
SAME amount of Championships as [b]both[/b] Drew Brees and Peyton Manning in their first 6 years in the league…. 0! |
Was anyone hating on Peyton or Brees after 6 years? |
This will be his 9th year, he’s 32, and Jerry’s getting impatient. |
The problem with the Cowboys is JJ and finding a good coach for the team. |
he had 2 good coaches, Johnson got ran out of town after giving him 3 rings and Parcell’s rebuilt the team and left when JJ shoved TO down his throat. |
As far as Switzer was concerned, a monkey could have coached that team to Championship!! |
We all knew the European PS3s use software emulation to play PlayStation 1 and PlayStation 2 games, but all our US PS3s were doing much better hardware "emotion engine" emulation. But if you want one of the fancy new 80GB PS3s, featuring twenty—count'em, twenty—more jiggabytes than the 60GB model, you'll have to deal w... |
Are you maintaining quality assurance standards in your online advertising? |
Questions seem to be popping up more often as of late, qualifying the topic for meme status. Articles about click fraud, the topic of viewability in impressions, and brand safety concerns are all serving to make quality a topical discussion once again -- and I would argue it’s about time. |
I tend toward optimism when these issues arise, assuming the majority of the publishers, vendors, and advertisers online are taking the high road and abiding by standards for counting impressions, delivering targeted ads and maintaining brand safety. But when I tour conferences and see booth after booth featuring compa... |
In recent weeks I’ve heard disturbing figures about viewability and impression fraud. I won’t share them here, but it would appear far more ads are delivered than seen. I hear from numerous sources about publishers delivering ads off to the far right in a browser so the viewer never sees them, but they count as a page ... |
These tactics make me upset because they give a bad name to an industry that is otherwise dominated by ethical companies full of people with integrity. As far as I can tell, the majority of online ad dollars are spent with publishers and platforms who absolutely follow standards and guidelines laid out by groups like t... |
I can’t say for certain that I know how to end fraud and deliver quality assurance to all advertisers in the industry -- if I did, I’d be rich. I have to hope that some combination of exposure to the companies and tactics that are being used poorly would help to surface the problem and make it addressable. I know group... |
Conversely, advertisers need to do their homework. They need to employ services to ensure their ads are only being delivered on brand-safe inventory. If all sides of the industry attack this issue, the challenge could be met quickly -- probably even solved in the next two years. The budgets continue to go up and the ex... |
Of course, the landscape will thin out as a result, since not every company plays by the rules. How much of the industry will go under if we adopt positive business practices? What’s your guess? |
6 comments about "It's Time For Quality Assurance In Advertising ". |
Ari Rosenberg from Performance Pricing Holdings, LLC, May 29, 2013 at 11:59 a.m. |
Cory, I share your frustrations but I do think this problem can be solved by BUYERS -- just stop looking the other way when their client's ads appear in unseemly environments they purchased -- as soon as that occurs -- and I have horrific screen grabs of such examples, -- that entity responsible for the sale of that im... |
Nice column per usual today. |
Arlo Laitin from Cardlytics, Inc, May 29, 2013 at 12:26 p.m. |
This was inevitable when we decoupled advertising and content - as the race to reach "The WSJ reader for $.50 CPM's vs. site direct $25 CPM's" became mainstream, what did everyone expect? The reason buyers don't solve this problem is simple economics. They are willing to live with the underbelly, as the underbelly driv... |
Craig Mcdaniel from Sweepstakes Today LLC, May 29, 2013 at 12:59 p.m. |
Cory, Having been told by several large ad agencies that ST produced more USA Facebook entries than Facebook, your story only reaffirms my suspicions of how bad the problems are. I am honest with my sponsors and advertisers yet we get hurt. |
The simplest solution will never be adopted by the online ad industry. Simply flat rate charge or billboard pricing. Simply charge by the day, week or month and get away from the alphabet soup charging methods. Every Fortune 500 company we work with on their sweepstakes ads love this because they know I can not screw t... |
Rob Rasko from 614 Group, May 29, 2013 at 1:04 p.m. |
If you take a closer look I am sure you find something that is an excellent step in working towards the goals you so eloquently write about. |
This program is geared towards buyers (advertisers) and sellers (publishers,) as the solutions lie in a balanced effort by the entire market. |
More companies need to choose to certify, these programs will have enormous effect as the rank and file of members adopting it grow and grow. |
Rodney Mayers from comScore, May 30, 2013 at 12:35 a.m. |
Cory, as usual, you hit the issue right on the head. Quality Assurance, like beauty, is in the eye of the beholder and thus varies by client. Is there agreement on the elements of quality? Are those elements communicated in a consistent way to Publishers? is Pharma the same as CPG or Health Advertising? Would each adve... |
Kerstin Recker from Vertical Search Works, May 30, 2013 at 6:02 p.m. |
Quality Assurance is key to combating fraud - as you said it's never going to go away all the way but it can be mitigated with a great QA program. We've developed a checklist to help our advertisers make better choices when it comes to where they place their ads: •What sites is the ad network comprised of? Is there a m... |
•Do they have standards in place before allowing sites to join their network? |
•What process do ad networks use to scrub traffic? Do they have an on-site ad ops team? |
•What is the contingency plan if bad traffic is detected? |
•Is the network a participating member of the Interactive Advertising Bureau or the Network Advertising Initiative? |
•Is the network vertically aligned so I can target to be industry specific or is the only option to advertise across the network? |
•Does the network have reporting available and accessible to me? What transparency do I have into site refers? |
•What technology do they use to target my ads? |
•Does the network have examples of where their current ad inventory is running? |
•Can I talk to a human if I need support? |
It's the responsibility of all of us: advertisers, publishers and technology providers to identify problems and develop solutions to combat it. |
Trumpcare 2.0 is the latest terrible bill being pushed by President Donald Trump and the House Republican Party as their substitute for the Affordable Care Act (known as Obamacare), and a new report illustrates just how bad the bill might really be. |
There is a provision in the current Republican bill that would permit insurers in states that waive specific regulations from the Affordable Care Act to not cover the 10 essential health benefits established under that act, according to a report by The Wall Street Journal. The Affordable Care Act prohibits employers fr... |
Because President Barack Obama allowed employers, however, to use another state's policies regarding essential benefits if they disliked those from their own state (an inconsequential matter as long as those benefits were nationally standardized), the new bill would let large corporations select essential benefit requi... |
In short: Even if you live in a state where all 10 essential health benefits are supposed to be covered, your employer could apply the standards from a state that limits lifetime coverage of essential benefits and permits skyrocketing out-of-pocket costs. |
Health care policy experts interviewed by the Journal were split as to whether large employers would actually act on this. Larry Levitt, a senior vice president at the Kaiser Family Foundation, said, "The real question is, would employers do this? Many wouldn’t. Many employers offer quality benefits to attract employee... |
By contrast, Andy Slavitt — who worked as acting administrator of the Centers for Medicare and Medicaid Services when Barack Obama was president — described the provision as "a backdoor way to gut employer plans, too." |
I really want a divorce, but I cannot afford one. I traveled with my husband to his new duty station two years ago so we could both save money to split up. |
With my husband's rank and bills, he wouldn't be able to pay me child support and spousal support, so we decided to live together for a while. |
Ms. Vicki, I am miserable living with him because he likes to watch and monitor everything I do. He even makes comments as if I am still his wife -- things like "where's dinner?" and "did you do the laundry?" No, I didn't fix your dinner and I didn't do laundry. He should do it. |
I'm trying to make this work for a while, but I don't think I can. |
He also tries to present me to other people like we are still married. He wants me to participate with his unit family functions and he becomes angry when I refuse. I am not his wife! |
Please help me get this through his head that we are living together for financial reasons, or a lack of finances. |
He is close to our two sons, and he can see them every day. He doesn't realize this is temporary and as soon as I can save up the money, I'm getting my own place and I'm hiring an attorney to represent me in a divorce. |
I wonder if our living together is giving him the wrong idea about our relationship. I refuse to play like I'm married to him. Any advice? |
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