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The cosmetics corporation, which houses brands like Maybelline, Redken and Lancôme, spent $870 million on media in 2014, down slightly from the $930 million it spent in '13, according to Kantar Media.
The review comes after Nadine McHugh, svp of omni media, strategic investments and creative solutions, joined the company from Colgate-Palmolive last fall. McHugh will be taking the reins of the review.
"We anticipate this comprehensive review to take us through the end of the year," McHugh said in a statement. "This review is about finding passionate, innovative and collaborative agency partners most attuned to L'Oréal's culture and consumers, and then working together to redefine the future of marketing. [The company] is now poised to take our strategic marketing to the next level."
It is unclear if L'Oréal is working with a consultant on the search or which agencies it has asked to pitch. The company declined to provide further details.
Publicis Groupe's DigitasLBi handles L'Oréal's digital buying while UM, a unit of Interpublic's IPG Mediabrands, runs the company's TV and print buying. UM will be defending, according to a representative. A rep for DigitasLBi was not immediately available.
As the first Met to take batting practice, Howard Johnson swung at the first pitch and pulled a long high drive down the left-field line that had the look of a home run until it curved foul. But the 600 spectators in St. Lucie County Sports Complex cheered anyway. Several minutes later, when HoJo strolled out of the batting cage, the fans applauded.
In their first official workout yesterday, spring training had begun for the Mets as if it had never been delayed by the lockout.
Under a blue dome decorated with a few thin white clouds high beyond right field, with palm trees swaying in the soft breeze, several dozen fans had gathered long before the gates opened at 10 o'clock. Because the Mets' equipment truck would not arrive from Shea Stadium until the afternoon, the players were wearing sweatshirts with shorts or sweatpants. But the manager, Davey Johnson, was wearing his uniform with a No. 5 on it.
Or near the problems the Mets would have as last season progressed. On their treadmill to second place, Dwight Gooden had a lame arm, Darryl Strawberry had a lame bat and Davey Johnson had a lame future. But yesterday, as it always is with every major league team on the first day of spring training, all was well. Dr. K announced that ''my arm feels good.'' Straw is here with his wife and kids after four weeks at the Smithers Center for alcohol rehab. And the Mets' manager was pitching batting practice.
Johnson reappears, Cashen is the reason.
As the Mets' executive vice president, Cashen decided to retain Johnson despite some disagreement among the other baseball voices in the front office. Joe McIlvaine, the vice president for baseball operations who makes the trades, reportedly didn't vote to retain Johnson.
In recent seasons, Cashen and Johnson have debated several baseball issues, sometimes publicly.
Johnson's success, of course, will depend on Gooden's recovery from an ailing right shoulder and Strawberry's recovery from alcohol abuse.
As for Strawberry, Cashen said, ''He looks good, he feels great, it's just a question of can he continue his recovery'' from the alcoholic hangovers that occasionally caused him to ask out of the lineup.
But it wouldn't be spring training if Cashen and Johnson didn't quite agree on a young player's potential. Keith Miller, always listed as a second baseman in other years, is too old at 26 to be a phenom but he's blueprinted as the new center fielder, succeeding Juan Samuel, who was traded to the Dodgers for Mike Marshall and Alejandro Pena.
One of those people in the organization is Cashen, who has always touted Miller as a potential ''impact player.'' And maybe as a center fielder Miller will finally create that impact.
And it wouldn't be spring training if the Mets didn't have a real phenom: Todd Hundley, a 20-year-old catcher, the son of Randy Hundley, the onetime Cubs catcher.
DURBAN – KwaZulu-Natal Economic Development MEC Sihle Zikalala has this afternoon urged local investors to take advantage of the under construction 45 hectare second phase of the Dube Trade Port Special Economic Zone (DTP SEZ).
He said that construction of the development, an electropolis, was expected to be finished in early 2020 and joins the first phase which was opened for business in 2010.
"We're launching phase two because already phase one is fully occupied and phase one created more than12 000 jobs and we're expecting phase two to double that because it is huge at 45 hectares.
"In this development government is going to invest in terms of infrastructure development and bulk services to ensure that we attract more investors to come here," Zikalala said.
He urged local businesses to invest in the SEZ because as local companies they would also receives tax incentives and benefits of being part of a special economic zone.
Zikalala added that already a pharmaceutical company was penciled in to operate from the special economic zone while the Mara Group had signed a lease agreement with the Dube Trade Port and was now forging ahead with its plans to invest R1.5 billion into Africa’s first fully-fledged smartphone factory.
"The second phase of the DTP SEZ is, therefore, a step forward towards this goal. This mega development brings an additional 45 hectares of prime industrial land and is expected to generate R18 billion within the SEZ over the next five years.
" Phase two offers immense opportunities in sectors such as electronics, aeronautical services such as aircraft maintenance, aircraft repair, overhaul, fixed base operations and executive aerospace amongst the many offerings," Zikalala said.
MELBOURNE (Reuters) - Australia head to Italy with coach Michael Cheika under renewed pressure after their bid for a perfect tour of Europe ended at the first hurdle with a dismal loss to Wales.
Rugby Australia boss Raelene Castle had said nothing less than three wins against the Welsh, Italy and England could be deemed a ‘pass mark’ for the Wallabies, who managed only two victories in the Rugby Championship and lost a series against Ireland on home soil for the first time in 39 years.
Yet their performance at Millennium Stadium on Saturday inspired little confidence back home that they could manage a win against lowly Italy, let alone Eddie Jones’s England, with the clock ticking towards next year’s World Cup in Japan.
Having already been dragged over the coals twice by the media after back-to-back losses against New Zealand and a maiden home defeat by Argentina, Cheika and his staff faced a fresh round of criticism from Australian pundits on Monday.
The Australian’s rugby writer Wayne Smith wrote that the performance “was so lame and tired that Rugby Australia CEO Raelene Castle will be forced to make changes post-tour”.
In a season littered with negative statistics, the Wallabies collected another in Cardiff by surrendering their winning streak of 13 matches against Warren Gatland’s Wales.
Perhaps most gallingly for home fans was that their team threw away their chances in the 9-6 defeat.
Awarded two second half penalties, captain Michael Hooper waved away both shots on goal but the push for tries came to nothing, with prop Allan Alaalatoa spilling the ball in a maul and Tolu Latu overcooking a line-out throw to lose possession.
“This test was turgid and forgettable, as the playing standards were so low, but it was an international an average Wallabies line-up would have won, as there were countless second half chances,” respected rugby pundit Greg Growden fumed on ESPN’s website (espn.com.au).
Rugby Australia have ignored calls to sack Cheika or tweak his staff throughout a season that has yielded only three wins from 11 tests but a loss to Italy in Padova on Saturday could make the coach’s position untenable.
Wallabies number eight David Pocock painted a grim picture of a team struggling for confidence a year out from the World Cup.
“It’s all mental,” he said.
Hackers who identify and document proven critical software vulnerabilities in Android or iOS stand to cash in big time, thanks to new bug bounty increases from Apple, Google and at least one security firm.
If you're not a hacker pounding away on Android or iOS for security flaws, you may be in the wrong profession — at least if you appreciate a nice stack of Benjamins.
A single verified zero-day vulnerability in iOS could net you a cool half mil from security firm Exodus Intelligence. That's 150 percent more moola than the $200,000 amount Apple last week said it would offer for proven critical vulnerabilities. Apple also said it would double that amount if recipients donate the cash to charity.
The endgame for nearly every hacker who tries to crack an OS is financial gain. Thanks to these bug bounty programs from Apple, Google and third-party security firms, white hat coders can make as much (or more) money today working in the light as their black hat counterparts who lurk in the shadows.
John Campbell, a 41-year-old marathoner who sees himself as a sort of Everyman in shorts, decided to turn back the clock yesterday.
He knew he was headed for the New York City Marathon Masters record time (for those 40 years old and more). He was too far back to finish first. But now, looming in front after more than 25 miles, was last year's winner, the 30-year-old Tanzanian, Juma Ikangaa.
Suddenly, Ikangaa became the object, not the record.
"I knew I'd be the top-finishing master," Campbell said later. "That was what was important to me. But he was in front of me and I sprinted. I caught him the last half mile. He was tired and I was tired, but I just couldn't make it to the finish ahead of him."
So Campbell finished fifth over all in 2 hours 14 minutes 34 seconds -- only 2 seconds behind the fourth-place Ikangaa.
"I've been holding myself together for this," the slight New Zealander said. "This is my 22d race this year. But this is going to open up a whole new ball game for others. And for me, I found out what I'm made of."
Campbell explained that to the average marathoner, what he does is understandable. He is, after all, merely a former convenience-store owner from Auckland. And he is 41 years old. The last two years, he has been able to leave the store and run because of the money he finally has made running.
"Runners don't see themselves against Ikangaa," Campbell said. "They see the likes of myself, and that really inspires them."
He was so focused yesterday morning that a mishap fewer than two hours before the race didn't bother him. He was in a group of 14 buses carrying the elite runners, reporters and officials that left the Sheraton Centre on Seventh Avenue and 52d Street about 8:30 for the starting line on the Verrazano-Narrows Bridge.
But a few moments later, the police officer on the lead motorcycle fell while the entourage was in the Brooklyn-Battery Tunnel. The first bus stopped short to avoid the police officer, causing a chain-reaction collision among several other buses.
"I was standing when the driver put on the brakes," he said. "Nothing happened to me, I didn't fall and our bus didn't hit anyone. But some of the other people in the buses behind me got black eyes. Actually, I was glad we had a chance to stop. I had to go to the bathroom."
Campbell's group got to Staten Island about half an hour later than expected, but had no trouble making the race's start.
It took him awhile to get going, though.
"I was dehydrated. I couldn't get enough water. Finally, after about 5 or 6 miles, I was able to keep the water in."
He was not among the leaders for more than 20 miles, recalling: "I'd love to have gone out there with the lead pack. But I wanted to win the masters."
Finally, at the 21-mile-mark he nudged his way to fifth, a spot he retained until his aborted run down memory lane at the defending champion.
But what he did seemed to inspire Campbell. Repeatedly, he spoke of how proud he was of his finish -- fewer than 2 minutes behind the winner, 27-year-old Douglas Wakiihuri of Kenya.
He has had faster times -- a 2:11:04 in winning the Boston Marathon this year. And he was 12th in the 1988 Olympics.
"To the naked eye, my achievement probably wasn't as great as some. But to me, it was the greatest achievement of my life. It opens the door to masters and it's great for us 40-year-olds."
HARARE,– Zimbabwe’s largest telecommunication company, Econet Wireless on Wednesday announced a dividend amounting to $50 million for the nine months ended November 30, 2017.
Econet posted 17 percent growth in revenue to $353 million with profit amounting to $49 million in the six months to August 31, 2017.
Shareholders will receive their dividend in March and foreign shareholders payments will be subject to exchange control approval and payment guidelines for foreign remittances.
However but local companies have struggled to repatriate dividends to shareholders outside the country due to a biting hard currency crunch.
As at June last year, the southern African country had a backlog of $75 million in dividends and proceeds from sales that are owed to foreign investors.
“Foreign shareholders should appoint or make their own arrangements with a local bank of their choice to receive dividend on their behalf and to facilitate remittance to them,” said company secretary Charles Banda in a notice.
While you should always focus on implementing white hat SEO, there is a lot to learn from the psychology and methodology of black hat thinking. This post provides a flow chart of black hat SEO psychology and breaks down exactly how to transition black hat thinking into white hat implementation.
So, I thought I would take you on a little journey and show you just how the dark side operates and why so many people engage in black hat SEO when it's supposedly such a "bad" or "unethical" thing. I plan to get you into the processes and methods present in black hat psychology, then show you how to translate those thoughts into actionable white hat ideas. I think it's safe to say that anyone serious about practicing SEO (be it freelance, consulting, agency) can't help but dabble in the black arts at least once. After all, it really isn't that difficult to set up a blog or Web site to use as a test bed for theories. If Google just so happens to blacklist the site, no one is losing out.
Now, having said that, the only *real* goal behind implementing black hat SEO is to make money. That's it. In the end, it's all about money. Not rankings, traffic, or fun; just money. But like I said, that's the goal behind actually *implementing* black hat methods; not necessarily brainstorming them. Just bear in mind that you absolutely should not implement like a black hat when it comes to clients and/or sites that you don't want to risk getting blacklisted. Thinking like a black hat SEO, on the other hand, can result in some creative white hat tactics -- so long as you have the initial intent to end up with them despite how far down the unethical path you might brainstorm.
As you can see, I've broken down the process of black hat SEO thinking into one basic flow comprised of an objective followed by 5 steps. On the next page, I will delve further into those steps -- as well as demonstrate an example of black hat thinking with the intent of formulating an actionable white hat idea.
Objective: To make money. High rankings and mass traffic are merely the means to a lucrative end. If money isn't somewhere in the equation, the time and energy required for black hat methodology just isn't worth it if you're a practicing black hat SEO.
Ideation: A million-dollar word that is defined as the process of brainstorming new ideas. This is where you dig in and start letting your creative juices/thoughts flow.
Risk Consideration: Weighing the risks associated with an idea. Though a black hat SEO may appear to throw caution to the wind, there is actually a very calculated process to discover any potential show-stoppers that would prevent the realization of money in their pocket.
Circumnavigation: The process of brainstorming methods to get around security measures, filters, and/or intended algorithmic processes of a Web site, search engine, or person. Deception lies at the heart of black hat SEO, so figuring out how to exploit or take advantage of a person, process, and/or situation is really the main step that turns this whole train of thought into "black hat SEO psychology." Without circumnavigation, the remainder of these steps could very easily skew white hat.
Implementation: The process of putting the idea into action and measuring the results. Any skilled black hat SEO will bring their idea to fruition, test it, and gauge how well it actually performs the task(s) desired. Did you successfully fool Google? Have you pulled the wool over a Web master's eyes? Did you make any money?
1 - Create an informational packet and sell it to others. If the information is strong and credible enough, you can make a fairly large sum of cash by shopping around for only one buyer; thus giving them exclusive access to your method(s). 2 - Take on clients who you can deceive, take money from, and go on your merry way before they find out how you ranked them so high, so quickly. You may be able to rank them high in the SERPs (Search Engine Results Pages), but they will have no idea how detrimental your methods will be to them. By the time they realize it, you will be long gone. 3 - Get your ad-integrated niche blog, affiliate offer squeeze page, or monetized hyper-recent trend-based landing page ranked at the top of the SERPs to maximize on conversions as fast as possible.
Those are just a few ways, but there are certainly more. So, now that I've probably done a good job of getting you interested in black hat SEO, let me take you through a thinking exercise where you will see just how the processes encompassed within the aforementioned flow chart come together. Then, I'll show you how to resist the powers of the dark side and find a way to shift your conclusions over to the benefit of white hat implementation.
What I'm going to do now is run through the steps of my flow chart to come up with a good black hat idea. Then, I'll segue it into something that skews completely white hat. A bit of a caveat: Some of the following may get a little bit abstract for you. Feel free to comment below if you need clarification on anything!
Objective: MONEY, MONEY, MONEYYYYYYY!!! I SEE DOLLAR SIGNS! GREAT, BIG OLD GINORMOUS DOLLAR SIGNS!!! AHHHHHH, I'M FREAKING OUT!
Ideation: I start thinking about how I can build links to that page and get the most impressions (people who view the page) possible. 3 days isn't enough time to hope for any significant link-building measures to perform well, so I turn to social media. Can I craft a campaign that garners tons of relevant traffic to that page? That's going to take at least a day to think about and bring to fruition, so I think more extreme. I think about the overall traffic on my site as a whole.
Looking at my site traffic, I know that I get approximately 13,000 unique hits a day on a very popular post from 2 weeks ago. All the other pages on my site *combined* only pull in about 1,500 uniques a day. Now, the greedy, black hat side of me automatically goes to thinking about how I can beat the system. What is the fastest path to *guaranteed* page views right now? Well, what if I redirected all of my traffic from every page of my Web site to that one page which contains the ad? This would give me around 43,500 views -- (13,000 + 1,500 page views) * 3 days -- right off the bat. This sounds like the fastest way to significant traffic, so I'm going to roll with this idea.
Risk Consideration: If you will recall, the person running the ad has also installed tracking code on my page so that they can track any deceitful methods like the one I want to do above. As such, the risk of my deceitful method is very high... especially if I forward my whole site to one page, because they could visit any part of my site, see that it forwards to the page they're advertising on, and figure out very quickly what's going on. The potential to make money is very high, though, so I think it's worth the risk to proceed to the next step.
Circumnavigation: After spending some time contemplating on this, I've decided it's best to only forward my page that has 13,000 uniques daily instead of forwarding my whole site. This way, there's only one page that does the dirty work which significantly lowers the chance of being caught. Now, how can I filter the traffic from that popular page to the page with the ad without such activity showing up in traffic analytics? Spending more time to think, it finally dawned on me to try utilizing one of the mechanisms that have become commonplace on the Internet these days: URL shortening/forwarding services (such as bit.ly). The thought is, what if I redirect that popular page of mine to a bit.ly link which then forwards to the page on my site where the ad is located?
Implementation: Without any further adieu, I create a link to the ad page on my site from the URL shortening/forwarding service, then redirect all of the traffic from the one popular page on my site to the shortened link. This will make it seem like all the traffic to the ad page comes from some random forwarding site instead of from the popular page on my site. For good measure, I tweet the shortened URL with text befitting the content of the ad page, as well as build a number of links from random sites that I can keep track of. That way, if asked, I could show all these sites I placed links on but there would be no way to differentiate where the traffic came from apart from the shortened URL.
So, for all the ad folks know, ~13,000 hits a day came as a result of a combination of all the places I placed the link. Success! Replication: Since this whole deal only lasts 3 days for me, there isn't much to replicate to achieve the goal I want to achieve here. So, instead of replicating it myself, I choose to replicate it via writing an informational document which details the method. Then, I'll look to sell it to other people who may be interested. All-in-all, a seemingly solid deal! On the next and final page, I will show how to segue all the thinking above into a white hat method. Then, I'll conclude our journey and wrap things up.
After the successful exploit we fleshed out on the previous page, it's time to shift that thinking into something that we are *actually* going to implement in the case of the ad page. Since we have established that there is clearly value in focusing on the traffic coming to our site, how can we take from everything we just brainstormed and create a white hat action item to funnel all of that traffic? Well, after thinking on it for a bit, we could create a site-wide call to action banner/button which would prompt a person to click and land on our ad page. With proper placement and the right mix of images and words associated with our call to action, we could very well harness a significant number of clicks over to the page. We could also engage in traditional link-building methods and seek out relevant sites to link to the ad page from. Alternately, we could seek out avenues to make our popular page even more popular and see if we can easily increase traffic to that page (which would hopefully spill over to our ad page via our call to action button/banner). Likewise, we could turn to social media and try to spark interest that way. It may take a bit more time and planning, but the result could just end up even more beneficial than leveraging the black hat method we came up with. And though the black hat method seems like the better deal monetarily, it is dishonest and unethical. Naturally, it's up to you whether or not you think it's worth it to implement. Personally, I would rather implement on the side of white hat, because I wouldn't feel good about essentially stealing money from someone based on my shady thinking.
First, I'd like to address the flow chart. There are many smaller facets I could have factored into it, but I wanted to break it down in a very basic manner. For instance, you may find yourself having to skip back to "risk consideration" after you come up with certain facets of "circumnavigation." While I intentionally didn't account for things like that, what you must process still essentially keeps to the chart -- even if the exact flow I presented may break.
With that said, I hope this post has been entertaining and/or enlightening for some of you! I certainly had fun working on everything that went into its creation. I'd like to note that there are most likely a good number of workarounds and/or exceptions to the scenarios I've written, but the main point I wanted to get across was that it's okay to think like your counterparts. So long as you always skew white hat with what you actually implement, you never have to worry about the complexities of "circumnavigation" or its associated/inherent risks. Black hat SEO can be fun and it can be lucrative, but don't ever put into practice anything that would jeopardize your brand, your client, your sites where search engine health and longevity are important, et al.
As I've noted in previous posts, one of the best guides to keeping your SEO ethical is to ask yourself if you would feel comfortable explaining to Google how/why you went about implementing whatever it is you're thinking about implementing. Even though I skew completely white hat with everything I actually implement, I find that thinking on the black hat side of things can give me fresh, new perspectives to take from. So, why not give that flow chart a shot and see if you can come up with your own creative method to segue into a white hat action item? Try it out, have some fun, and let me know what you think!
More than the completion rate, the performance of girls in national examinations has been improving.
The completion rate for girls is significantly higher than boys in 25 out of the 47 counties, while in six other counties the rate is almost at par for both genders.
Counties where the ratio of girls to boys who completed their primary education in 2017 is at par include Nyandarua, Kericho, Taita Taveta, Nyeri and Bomet.
Campaigns to boost the girl-child’s access to education have paid dividend with official data showing that a higher percentage of girls are now completing primary school education compared to boys.
While the annual enrolment of boys in Standard One is still higher than that of girls, more boys drop out in the eight years of primary school calendar, data by the Kenya National Bureau of Statistics show.
In this regard, girls, in fact, appear to be doing much better than boys in nearly all counties, except for northern Kenya and a handful of others in arid and semi-arid areas.
This translates to an overall better retention rate for girls in recent years.
For instance, out of the 633,200 boys who enrolled for primary school in 2006, only 67 per cent (426,400 boys) sat for their KCPE exams in 2013.
In contrast, 69 per cent of girls who enrolled for Standard One in 2006 sat for KCPE exams eight years later (598,100).
This trend was repeated in the 2007-2014 cohort to date. Out of the 667,900 boys who joined Standard One in 2007, 66 per cent completed their primary school education in 2014.
On the other hand, 68 per cent of the 644,200 girls who gained admission in Class One in 2007 completed Class Eight.