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Did you know that Christian Bale and Matthew McConaughey once made a movie together wherein they fought dragons in a post-apocalyptic world? I don’t know how the hell people could forget about a film like Reign of Fire, but I never hear anyone talking about it. Come on, people! It’s like Mad Max, but with dragons! This...
For fans of: Mad Max: Fury Road, Dragonheart, Escape From New York, Matthew McConaughey jumping at a dragon while holding a giant axe.
Look, I could give you a standard write-up here about the plot, and the cast, and so on. But I’m not going to do that. Instead, I’m just going to advise you to jump up there and watch the above clip of a scene in Teen Witch. A scene in which some young men are out on the street, singing and dancing. Watch the entire cl...
For fans of: Did you watch the clip?
TOKYO, March 27 (Reuters) - Oil prices edged lower on Wednesday after an industry report showed an unexpected rise in U.S. crude inventories, but losses were capped by ongoing supply curbs and issues affecting output from countries including Venezuela.
Brent was down by 12 cents, or 0.2 percent, at $67.85 by 0010 GMT. On Tuesday, the global benchmark rose 76 cents to $67.97 a barrel, not far below its year-to-date high of $68.69, reached on March 21.
U.S. crude futures fell 9 cents, or 0.2 percent, to $59.85. The U.S. benchmark rose $1.12, or 1.9 percent, to $59.94 a barrel in the previous session.
The market was waiting to see whether official figures due later on Wednesday would confirm the API data.
Oil prices have risen more than 25 percent this year, supported by supply curbs by the Organization of the Petroleum Exporting Countries and other major producers, along with U.S. sanctions on exports from Venezuela and Iran.
CHICAGO—The most memorable observation in Errol Morris's film, "The Thin Blue Line," runs like this: "It takes a good Texas prosecutor to convict the guilty . . . and a great Texas prosecutor to convict the innocent." Today, this wry remark applies to plaintiffs lawyers, now that Mark Lanier, down in Angleton, Texas, h...
Forget the jury's whopping quarter-billion-dollar verdict in Ernst v. Merck, because it's cut 90% by the caps that Texas law places on punitive damages. Still, where do $25 million in actual damages come from? Robert Ernst died in his sleep, without pain and without medical bills. His lost income as a Wal-Mart employee...
Not the death of her husband, whose arteries were 70% clogged and who died, so Dr. Maria Araneta's death certificate states, of arrhythmia, or irregular heart beat. No mention of any heart attack. But in his dramatic eleventh-hour maneuver, Mr. Lanier whisked Dr. Araneta back from the Arabian peninsula to testify conve...
Pretend that this new account is true, and it still doesn't show that Vioxx caused the blood clot. Long before Vioxx, people died of heart failure from all sorts of causes, including physical exertion and dehydration. That second causal link to Vioxx was not made even if the first one to a blood clot is generously pres...
By what odds? Merck's clinical trials showed an elevated risk of heart attacks but only in persons that took Vioxx in heavy doses for intestinal polyps for 18 months or more. Ernst took Vioxx only for eight months. In post-trial interviews, the jury members revealed their anger that the company didn't show "respect" fo...
All this goes to show that physicians under the gun make lousy witnesses, which we already knew. To understand the Angleton verdict, one would think that Vioxx were the moral equivalent of mustard gas. But in truth, we should be grateful to any firm that speeds its product to market when its anticipated use promises ma...
So, in return, I would like to send my message to Mr. Lanier and those indignant jurors. It's not from an irate tort professor, but from a scared citizen who is steamed that those "good people" have imperiled his own health and that of his family and friends. None of you have ever done a single blessed thing to help re...
Right now there are over 4,000 law suits against Merck for Vioxx. If each clocks in at $25 million, then your verdict is that the social harm from Vioxx exceeds $100 billion, before thousands more join in the treasure hunt. Pfizer's Celebrex and Bextra could easily be next. Understand that no future drug will be free o...
Ah, you will say, but we're only after Vioxx, and not those good drugs. Sorry, the investment community won't take you at your word. It realizes that any new drug which treats common chronic conditions can generate the same ruinous financial losses as Vioxx, because the flimsy evidence on causation and malice you cobbl...
Your appalling carnage cries out for prompt action. Much as I disapprove of how the FDA does business, we must enact this hard-edged no-nonsense legal rule: no drug that makes it through the FDA gauntlet can be attacked for bad warnings or deficient design. In plain English, Mr. Lanier, you're out of court before you m...
So where does that leave Merck? Perhaps in Chapter 11, where this madness may be brought to a halt.
Mr. Epstein, the James Parker Hall Distinguished Service Professor of Law at the University of Chicago and the Peter and Kirsten Bedford Senior Fellow at the Hoover Institution, has consulted extensively for the pharmaceutical industry. His book on the industry will be published next year by Yale University Press.
Reprinted from The Wall Street Journal � 2005 Dow Jones & Company. All rights reserved.
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Whether they are B2B or B2C companies, one thing the top brands have in common is that they create an unforgettable customer experience by executing well even in the smallest interactions.
Instagram has over 700 million monthly active users, and the best brands are flocking to the platform to create small but meaningful customer experiences that make a lasting impression.
Here’s how marketers and social media managers can use Instagram analytics to create meaningful customer interactions just like the biggest brands do.
Social listening tools allow social media managers to monitor platforms like Instagram for specific keywords, hashtags or comments. This allows the social media manager to reply directly to an Instagram user.
Social listening is a great way to provide customer support even when the customer may not realize the brand is available.
Connect with customers through social listening.
In the example above, an Amazon social media manager replied directly to a few Instagram users who commented on a recent post. The users felt like the brand was listening, which helps create engagement for future Instagram posts, and also improves overall brand sentiment.
Social listening can also be used to collect and re-share user-generated content (known as UGC). This process rewards customers for sharing a brand’s message, while making it easier to curate a compelling Instagram profile.
Audi is doing social listening right.
In the example above, Audi re-shared a great photo taken by an Audi owner. This win-win is a result of good social listening. The customer feels that the brand cares about his or her experience with the car, and the social media manager is able to share a compelling piece of content.
Instagram analytics platforms not only help with social listening; they can also help optimize content to ensure your customers actually see the great things being shared on your company Instagram account.
There are a variety of cost-effective platforms that analyze previous Instagram post performance, follower demographics and more to determine when is the best time to share content.
Armed with this information, social media managers can then schedule content to be shared at optimal times. Usually the same platform that can determine when it’s best to post a piece of content can also schedule Instagram posts in the future.
As with any marketing initiative, when trying to create an outstanding customer experience, you need to understand likes, dislikes, motivations and habits. Instagram analytics can provide marketers with helpful insights to ensure that the content shared is likely to appeal to customers.
Let’s use the popular shaving brand Harry’s as an example. Below is the first post Harry’s shared on Instagram. The post is straightforward and includes a short first comment with many general hashtags.
Avoid posting dull content on Instagram.
Now compare that post with the more recent post below.
Make sure your brand is telling an authentic story.
In the more recent post, the marketing team behind Harry’s decided to forgo hashtags in the first comment, and instead relied on a first comment that tells a real story. They also decided to showcase Harry’s products rather than present a more generic composition.
It’s likely that the social media managers at Harry’s realized with the help of Instagram analytics what type of content resonated with their audience. The proof is in the pudding—the more recent Instagram post received 14 times more likes and 3 times more comments than the first post.
You’ve probably heard of social media influencers. These are social media users who have a sizable group of dedicated followers. Influencers who endorse or promote a product aligned with the interests of their audience can provide a meaningful boost for brands.
Often the challenge for marketing teams is identifying a social media influencer who will resonate with existing and potential customers. Some Instagram analytics platforms have the ability to identify influencers within specific markets, making it easier for brands to understand who would make a worthy partner, and wh...
Have your posts resonate with your audience.
In the example above, Balvenie Whiskey partnered with famous chef and author Anthony Bourdain to create a series of short videos that profile various craftspeople. The theme of the project is in keeping with the interests of Balvenie customers—well-crafted goods—and also resonates with Bourdain’s followers, who are foo...
Instagram tools aren’t just for growing a following or easily scheduling content, though those are some of the things Instagram platforms can help with. Some Instagram tools can also provide users with valuable analytics. These can help marketers build profiles that create exceptional customer experiences.
Labor's landslide swept away the remaining Kennett legacy of a dominant Liberal presence in the Geelong region.
The win included the three seats of Geelong (notionally Liberal after a redivision), Bellarine and, for the first time, South Barwon.
"It's a premiership day for Geelong," said an elated Neil "Nipper" Trezise, the former champion Geelong dual-premiership player from 1951-52. His son Ian, who had held the central city seat of Geelong by just 16 votes, was re-elected with a swing of nearly 9 per cent.
Importantly, he won the two new booths of Bell Park and Bell Park South in the Croation-dominated northern corner of the electorate gained in the redivision.
"I feel relieved, absolutely relieved," he said. "Those booths were an unknown quantity to me."
His Liberal opponent, the former mayor of Greater Geelong, Stretch Kontelj, who went in with a notional advantage was bitterly disappointed by his loss. "I think Victoria will suffer, Geelong will suffer," he said.
"I see dark clouds on the horizon for Geelong."
He predicted that a crucial issue, Labor's promise to end logging in the Otways, would still not have taken place by the next election.
The Labor clean-sweep also brings to Parliament a professional fireman, the CFA Officer Michael Crutchfield, a former Geelong mayor, who remained pessimistic about his chances right up until yesterday.
Late this week, he was telling people that he would need to get his fireman mates with their jackhammers and jaws-of-life to pluck the last 1 per cent of votes he would need to be elected in the seat.
Instead he got a swing of more than 9 per cent. "The tidal wave was coming in, I can surf, I put the board out and Bracksy brought me home," he said.
In Bellarine, Labor's Lisa Neville, a candidate endorsed by the women's group Emily's List, romped in over former army officer, Frank Kelloway. Ms Neville, 38, is a neighbourhood house manager, and believes the government's addition of 162 nurses to Geelong Hospital helped in the win. She is the president of the board ...
Her election makes it two Labor women from Geelong in State Parliament - the other is upper house member Elaine Carbines.
The desperately close nature of the election in the seat of Geelong made for an "all hands on deck" policy by the competing candidates. At Geelong High School, voters were greeted by Neil "Nipper" Trezise, his son Ian and Ian's wife Jenny, reinforcing the dynastic inheritance in Geelong.
But trying desperately to trump them, Stretch Kontelj's wife Paula, a glamorous Geelong radio personality, met voters at the gate with a direct appeal to elect her husband, whom she guaranteed was a good man.
Making things cozier, Ian and Jenny Trezise and Paula Kontelj were school mates at Geelong High together in the 1970s. Stretch Kontelj, though, went to Geelong North Secondary in Bell Park and was expected to poll strongly among the largely migrant population of that section of the electorate.
Oyo high chief, Chief Abiodun Odusanwo, is the President of the Institute of Tourism Practitioners of Nigeria (ITP) as well as the Vice President, Federation of Tourism Practitioners of Nigeria (FTAN). He lived in the United Kingdom for many years imparting knowledge. Apart from being a director of Education Qualificat...
MY background really is that I am an educationist in terms of the fact that most, if not all my post-graduate experience, has been in education. I started in 1982 after my MBA in England. I was a lecturer at the London College of Further Education. I also lectured in a number of further and higher education institution...
Have you always lived in England? I left for England in 1976. I was born in Lagos, but I am a native of Ijebu Ayepe. I had my secondary education at Remo Secondary School, Sagamu. It was an Ionian schools. In fact, my school was really the first mixed secondary school in the whole of West Africa. It was established in ...
On getting to England, I went to City Polytechnic and studied Marketing and then International Business, specialising in tourism. What was life like as a growing up child? My dad sold Lino, what they call carpet, at Idumagbo Avenue in Isale Eko; Jankara to be specific. You know, all those Baba Ijebu (Ijebu indigenes) a...
That time, having gone from Lagos to study in Ijebu, I was one of the flamboyant students. We bought things from Kingsway and so on. Is that to say that you were born with a silver spoon? Not really, but with a very nice spoon. Going to secondary school in Remo made me become a Christian, because when I want to pray, I...
She asked me: ‘Why don’t you go?’ She said people were actually praying for such opportunities. I told her I didn’t want to. Was your decision based on the secondary education you acquired? It was just a matter of choice really. I wanted to actually get something that is mine, something I can say I generated this. In o...
In the City Hall, my uncle, Sanwo, was the paymaster. I went to him to engage me. My father called him and warned him not to give me a job; that he was going to disown him if he did, and that if I wanted a job, I should join his business. I said okay. Then, there was labour office where after you left school, you could...
That time, I was actually a part time marketing lecturer in England. When the interviewer asked me my definition of marketing, which is making profit through customers’ satisfaction, the man was looking for one long definition but I didn’t go with that. I didn’t take the offer because I was not ready. At that time, I w...
I continued with my part-time and full-time lecturing. As at that time, there were so many Nigerians in London, but only a few of us managed to do proper jobs like being lecturers or part-time lecturers. Many of my contemporaries worked as security guards, cab drivers and so on. Through my part-time lecturing job, they...
The man was asking me who Mr. Abbey was. Because you were black? Yes. Some Nigerians that I came across, I tried to assist them to excel. In 1989, I think I was a lecturer then also. I told them that no Nigerian person should come to me to give them reference for security jobs. If you want reference from me, you must a...
That time, as a Commonwealth citizen, one was allowed to work for 20 hours a day as a student. So, I told them, for those 20 hours, why not go for proper jobs? With that, many of them got the necessary experience for future employment. Then after you have lived in England illegally for seven years, you get your stay. I...
Those were the areas they wanted me to focus on. I told them I wanted to focus on Nigeria and they said Nigeria was not a tourists’ destination. So, I asked myself what I could do. I said I must study tourism. I knew also of many doctors and professors who were my senior colleagues in the academia. They said the two we...