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ERROR: type should be string, got "https://www.barrons.com/articles/yahoo-topeka-ups-target-to-60-tumblr-to-become-home-run-like-instagram-1419346653\nYahoo!: Topeka Ups Target to $60; Tumblr to Become ‘Home Run’ Like Instagram\nTiernan Ray\nUpdated Dec. 23, 2014 1:00 pm ET / Original Dec. 23, 2014 9:57 am ET\nTopeka Capital Markets’s Victor Anthony this morning reiterates a Buy rating, on shares of Yahoo! (YHOO), and raises his price target to $60 from $57, writing that Tumblr, the picture-sharing service the company bought in May of 2013 for $1.1 billion, is becoming like Facebook’s (FB) Instagram service: a “home run” acquisition.\nWrites Anthony, “While Instagram is garnering all the spotlight (rightfully so), we see Tumblr elevating its status over the coming year and its rising value reflected in core Yahoo's valuation as the monetization story builds.\"\nInstagram has far higher revenue, at $1 billion, but 2015 is the year Tumblr turns positive from an earnings standpoint (Ebitda), on $100 million in revenue, predicts Anthony.\nAnthony runs through the appealing aspects of Tumblr from a business perspective:\nAs of 3Q, Tumblr had 420M users (+40% since purchase), some of which are logout-out users, and the number of registered blogs is now 215.6M, up from 105M at purchase. Monthly mobile users are growing 50% YoY and time spent of registered users has grown from 22 minutes to 28 minutes. Yahoo noted that over 260 brands are actively spending on Tumblr. Further, Tumblr over-indexes on teens relative to other social media platforms, and per Statista, Tumblr has double the number of TV mentions compared to Twitter (TWTR).\nTumblr will be adding more ways to monetize its traffic, he notes:\nWith the combination of video ads, which will be accelerated by the Brightroll acquisition, native, and search, we expect revenues to surpass guidance by a meaningful margin and again grow strongly in 2016. Moreover, Tumblr's CEO noted recently that he is focused on attracting budgets from big brand advertisers who typically advertise on TV and print. With the intense focus on user growth and monetization Tumblr could overtime approach Instagram's expected level of monetization.\nAnthony also thinks that Yahoo!'s \"core\" business \"is seeing momentum and progress\" on many fronts, despite \"headwinds\" in desktop ad revenue. He notes Yahoo! has 550 million monthly active users on some form or another of mobile computing.\nAnthony raises his 2015 revenue estimate for Yahoo! to $4.47 billion from $4.38 billion, his Ebitda to $1.32 billion from $1.26 billion, and his EPS estimates to $1.01 per share from 97 cents.\nYahoo! shares today are down 78 cents, or 1.5%, at $50.37.\nUpdate: Anthony appeared on CNBC with host Carl Quintanilla to discuss the report. He was asked about Nicholas Carson’s dour article about Yahoo! in The New York Times last week. Said Anthony of the criticisms,\nIt’s partially fair. She’s made a lot of good moves, some not. It’s a challenging platform. If she can’t turn around Yahoo!, I don’t think anybody can. Investors will give her a pass in 2015, you just have to watch for what she’ll do on the monetization of the Asian assets.\nTopeka Capital Markets’s Victor Anthony this morning reiterates a Buy rating, on shares of Yahoo! (YHOO), and raises his price target to $60 from $57, writing that Tumblr, the picture-sharing service the company bought in May of 2013 for $1."