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ERROR: type should be string, got "https://www.barrons.com/articles/proshares-launches-2-new-dividend-growth-etfs-51572967762\nProShares Launches 2 New Dividend Growth ETFs\nLawrence C. Strauss\nNov. 5, 2019 10:29 am ET\nDividend investing often involves a trade-off between stocks with higher yields and those with faster growth. Photograph by Francesco Gallarotti\nDividend investing often involves a trade-off between stocks with higher yields and those with faster growth.\nOne company, ProShares, is putting its chips in the latter bucket—in keeping with its longtime bent—as it launches two new exchange-traded funds later this week.\nThe ProShares S&P Technology Dividend Aristocrats ETF (ticker: TDV), which has 34 holdings, will focus on technology companies that have raised their dividends for at least seven straight years.\nTech isn’t always considered a go-to sector for dividends, though plenty of well-established companies offer them, including Apple (AAPL), Cisco Systems (CSCO), and Oracle (ORCL).\nSimeon Hyman, global investment strategist at ProShares, argues that dividend growth companies can add qualities such as better margins and earnings consistency to a portfolio’s composition.\n“You can apply dividend growth in areas where people haven’t historically thought about high-growth companies,” he says.\nThe fund’s holdings include Visa (V), Texas Instruments (TXN), and Microsoft (MSFT). The new ETF will focus on the S&P Technology Dividend Aristocrat Index, which was recently yielding 2.04%.\nThe fund’s operating expenses are listed at 0.45%, and its holdings are equally weighted.\nThe other new ProShares ETF—the all-cap ProShares Russell U.S. Dividend Growers (TMDV)—has 68 holdings and tracks the Russell 3000 Dividend Elite index, which targets companies in the Russell 3000 index that have raised their dividends for at least 35 straight years. The Dividend Elite index recently yielded 2.52%.\nCompared with the Russell 3000 index, the ETF is overweight mid- and small-cap names. Its holdings are equally weighted. The fund has operating expenses of 0.35%.\nThe firm runs several other dividend-focused ETFs, the largest of which is the nearly $6 billion ProShares S&P Dividend Aristocrats fund (NOBL). Culled from the S&P 500 , the Aristocrats have raised their dividends for at least 25 straight years.\nIts midcap offering is the ProShares S&P MidCap 400 Dividend Aristocrats ETF (REGL). The firm also has a small-cap ETF called ProShares Russell 2000 Dividend Growers (SMDV).\nThe new funds are set to launch on Thursday.\nWrite to Lawrence C. Strauss at lawrence.strauss@barrons.com"