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ERROR: type should be string, got "https://www.wsj.com/articles/cmo-today-apples-tracker-blocker-cannes-style-guide-bloombergs-agency-hire-1496749791\nCMO Today Newsletter\nCMO Today: Apple’s Tracker Blocker; Cannes Style Guide; Bloomberg’s Agency Hire\nHere's your morning roundup of the biggest marketing, advertising and media industry news and happenings.\nTim Cook, chief executive officer of Apple, speaks during the Apple Worldwide Developers Conference. Photo: David Paul Morris/Bloomberg\nLara O’Reilly\nBiographyLara O’Reilly\nJune 6, 2017 7:49 am ET\nGood morning. It was a busy day for Apple yesterday, with the announcements of the HomePod (its answer to Google Home and Amazon’s Echo), as well as a new iPad Pro and the latest update to its mobile operating system. Apple goes into day two of its annual Worldwide Developers Conference with the news that it remains the second most valuable brand in the world, behind Google, according to Millward Brown’s latest BrandZ rankings.\nApple Blocking\nAs we predicted in yesterday’s newsletter, Apple announced another move to protect its users from the very worst parts of online advertising. Apple is introducing an ad tracker blocker to the desktop version of the Safari web browser, TechCrunch reported. Apple will also be preventing video from autoplaying in the new version of the browser.\n—The pro-privacy tech company—\nIn a speech two years ago, Apple CEO Tim Cook took a clear swipe at Google and Facebook, saying: “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.” Apple says the new tracker blocker isn’t about blocking ads, but aims to cut down on “privacy-sensitive data” about users’ web activity being shared without their permission.\n—The ramifications—\nNevertheless, the move will have an impact on online ad firms. Criteo, an ad tech company that specializes in retargeting, saw its stock drop 7.4% after the announcement. However, Safari only has a 4% share of the desktop browser market, according to NetMarketShare, so any immediate effect will be minimal. On mobile (where ad tracking is harder), Apple already has a “limit ad tracking” feature, which about 20% of users in the U.S. had switched on in 2016, according to app marketing company Adjust.\nWhat to Wear-a on the Riviera\nI don’t know about you, but my Cannes uniform tends to be permanent sunburn and a dot-to-dot puzzle of blisters on my ankles. But if you have a little more forethought (and class) than I do, then my CMO Today colleague Alexandra Bruell has a handy guide for you on what to wear during the Lions ad festival in a couple of weeks’ time. My favorite piece of advice is to pack a massive pair of sunglasses that “covers as much of my face as possible.” I’m also planning to make sure I use Ogilvy CMO Lauren Crampsie’s “it’s business on the bottom and party on the top” line as my new opener when networking on the yachts.\nThe Bloomberg Agency\nBloomberg Media hired creative agency veteran Andrew Benett, who was most recently Havas Creative Group’s global chief executive, as its global chief commercial officer, CMO Today reports. Mr. Benett’s role will span ad sales but also new services such as brand consulting and audience insight, ultimately creating a unit that will compete with creative and public relations agencies. A growing number of publishers, from Vice to the New York Times, have set up in-house agencies in recent years. As their legacy ad businesses face volatility, both offline and online, publishers need to be more creative about how they generate revenue, and consulting contracts are far more lucrative than your standard homepage takeover package. For marketers, the benefit is working with a media owner that is staffed with content experts who know exactly what works on their platforms and (supposedly) have heaps of insight into their audience.\nAd tech company Tremor Video hired former Nielsen executive Mark Zagorski as its CEO. [CMO Today]\nThe Justice Department charged a 25-year-old NSA contractor with leaking classified documents to a news organization. A U.S. official confirmed the news site was the Intercept, which Monday published an NSA document that detailed Russian hacking efforts during the U.S. election. [WSJ]\nA new media holding company called Cycle Media—a merger between Cycle, a distributed media company that also makes branded content, and marketing agency Laundry Service—launched on Monday. It is being backed by an investment of up to $150 million from its parent company Wasserman Media Group to fund future acquisitions. [Business Insider]\nSnap acquired Placed, a location startup that tracks whether online ads lead to offline purchases, for a reported $125 million. [Bloomberg]\nApple released a dystopian ad that imagines a world without apps. [Creativity Online]\nHere’s what marketers need to do to prepare themselves for the new European data law, GDPR, which comes into force in 2018. [Digiday]\nFollow us on Twitter: @wsjCMO, @larakiara, @VranicaWSJ, @JackMarshall, @alexbruell, @srabil, @asharma\nSubscribe to our morning newsletter, delivered straight to your inbox, at http://on.wsj.com/CMOTodaySignup.\nWrite to Lara O’Reilly at lara.oreilly@wsj.com\nCONTENT FROM OUR SPONSOR\nCMO Insights and Analysis from Deloitte\nHow Payment Providers Can Drive Mobility Experience\nConsumers already make seamless payments for many daily transactions. As the mobility ecosystem evolves to include more methods of moving people and goods from place to place, users will expect integrated and secure ways to pay for a variety of services. Payment providers need a future-focused strategy to remain competitive in the changing marketplace.\nPlease note: The Wall Street Journal News Department was not involved in the creation of the content above.\nMore from Deloitte\nCMO Today Newsletter: Apple’s tracker blocker, Cannes style guide, Bloomberg’s agency hire"