product_type string | emotions list | visual_strength string | best_formats list | keywords list | proof_points list |
|---|---|---|---|---|---|
防晒/隔离 | [
"安心通勤",
"清爽不油",
"户外自信",
"抗晒黑焦虑"
] | high | [
"before-after",
"day test",
"texture close-up",
"commute routine"
] | [
"防晒",
"spf",
"pa++++",
"uv",
"sunscreen"
] | [
"SPF/PA",
"水汗测试",
"上脸不泛白",
"吸油纸测试"
] |
精华/面霜 | [
"变亮期待",
"素颜自信",
"成分党安全感"
] | medium-high | [
"7-day transformation",
"ingredient deep dive",
"night routine"
] | [
"精华",
"serum",
"烟酰胺",
"vc",
"retinol",
"熊果苷"
] | [
"质地",
"吸收速度",
"前后对比",
"成分浓度"
] |
洗发护发 | [
"蓬松轻盈",
"香气愉悦",
"发质修护",
"出门体面"
] | high | [
"before-after",
"hair flip",
"wash routine",
"humidity test"
] | [
"洗发",
"护发",
"发膜",
"头皮",
"hair",
"shampoo"
] | [
"起泡",
"顺滑度",
"蓬松度",
"发丝光泽"
] |
口腔/电动牙刷 | [
"干净自信",
"清新开始",
"约会安全感"
] | high | [
"morning routine",
"before-after",
"sound demo"
] | [
"牙刷",
"电动牙刷",
"口腔",
"刷牙",
"toothbrush"
] | [
"清洁对比",
"噪音",
"续航",
"防水"
] |
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