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‘Latin artists have been paving the way for deals that offer more control, transparency, and better economics.’
In March 2023, they signed Iñigo and now Si No Estás is the smashing success we know.
It’s now all about building upon that success and accompanying the artist and the labels we service in their next phase of growth. This is made possible thanks to Believe’s unique ability to adapt the level of service to the needs of the artist and label: the more successful they become, the more their needs evolve, and the more we are able to provide the best support to supercharge that growth.
I know Inigo is Spanish, but what would you say is driving the ability of Latin artists (particularly Latin American artists) to date to have global hits on distribution agreements – without signing (even licensing) deals with major record labels?
Spanish-speaking music, from Spain and Latin America, just keeps getting bigger. Spanish and Latin artists have much more options to develop their audiences and monetize their music at each stage of their career.
Artists like Iñigo Quintero and labels like Acqustic are prime examples of this profound shift within the Latin and wider music industry.
|
15101
|
‘Latin artists have been paving the way for deals that offer more control, transparency, and better economics.’
It’s now all about building upon that success and accompanying the artist and the labels we service in their next phase of growth. This is made possible thanks to Believe’s unique ability to adapt the level of service to the needs of the artist and label: the more successful they become, the more their needs evolve, and the more we are able to provide the best support to supercharge that growth.
I know Inigo is Spanish, but what would you say is driving the ability of Latin artists (particularly Latin American artists) to date to have global hits on distribution agreements – without signing (even licensing) deals with major record labels?
Spanish-speaking music, from Spain and Latin America, just keeps getting bigger. Spanish and Latin artists have much more options to develop their audiences and monetize their music at each stage of their career.
Artists like Iñigo Quintero and labels like Acqustic are prime examples of this profound shift within the Latin and wider music industry. We are in a world where music discovery and consumption are now primarily digital, and artists have now understood that.
|
15102
|
‘Latin artists have been paving the way for deals that offer more control, transparency, and better economics.’
This is made possible thanks to Believe’s unique ability to adapt the level of service to the needs of the artist and label: the more successful they become, the more their needs evolve, and the more we are able to provide the best support to supercharge that growth.
I know Inigo is Spanish, but what would you say is driving the ability of Latin artists (particularly Latin American artists) to date to have global hits on distribution agreements – without signing (even licensing) deals with major record labels?
Spanish-speaking music, from Spain and Latin America, just keeps getting bigger. Spanish and Latin artists have much more options to develop their audiences and monetize their music at each stage of their career.
Artists like Iñigo Quintero and labels like Acqustic are prime examples of this profound shift within the Latin and wider music industry. We are in a world where music discovery and consumption are now primarily digital, and artists have now understood that. They look for partners who get it too and whose expertise will allow them to leverage digital platforms to reach new and existing audiences wherever they are.
|
15103
|
‘Latin artists have been paving the way for deals that offer more control, transparency, and better economics.’
I know Inigo is Spanish, but what would you say is driving the ability of Latin artists (particularly Latin American artists) to date to have global hits on distribution agreements – without signing (even licensing) deals with major record labels?
Spanish-speaking music, from Spain and Latin America, just keeps getting bigger. Spanish and Latin artists have much more options to develop their audiences and monetize their music at each stage of their career.
Artists like Iñigo Quintero and labels like Acqustic are prime examples of this profound shift within the Latin and wider music industry. We are in a world where music discovery and consumption are now primarily digital, and artists have now understood that. They look for partners who get it too and whose expertise will allow them to leverage digital platforms to reach new and existing audiences wherever they are.
“Artists today are also much more conscious of their career trajectory and look for better deals, with more freedom, more transparency, and more options.”
This is especially the case in Spanish-speaking markets, where music fans are amongst the most engaged audiences in the world, whether on digital platforms or on social media.
|
15104
|
‘Latin artists have been paving the way for deals that offer more control, transparency, and better economics.’
Spanish-speaking music, from Spain and Latin America, just keeps getting bigger. Spanish and Latin artists have much more options to develop their audiences and monetize their music at each stage of their career.
Artists like Iñigo Quintero and labels like Acqustic are prime examples of this profound shift within the Latin and wider music industry. We are in a world where music discovery and consumption are now primarily digital, and artists have now understood that. They look for partners who get it too and whose expertise will allow them to leverage digital platforms to reach new and existing audiences wherever they are.
“Artists today are also much more conscious of their career trajectory and look for better deals, with more freedom, more transparency, and more options.”
This is especially the case in Spanish-speaking markets, where music fans are amongst the most engaged audiences in the world, whether on digital platforms or on social media. Music content is consumed with more frequency, in different formats, across multiple platforms and through different aspects related to the track.
|
15105
|
‘Latin artists have been paving the way for deals that offer more control, transparency, and better economics.’
Spanish and Latin artists have much more options to develop their audiences and monetize their music at each stage of their career.
Artists like Iñigo Quintero and labels like Acqustic are prime examples of this profound shift within the Latin and wider music industry. We are in a world where music discovery and consumption are now primarily digital, and artists have now understood that. They look for partners who get it too and whose expertise will allow them to leverage digital platforms to reach new and existing audiences wherever they are.
“Artists today are also much more conscious of their career trajectory and look for better deals, with more freedom, more transparency, and more options.”
This is especially the case in Spanish-speaking markets, where music fans are amongst the most engaged audiences in the world, whether on digital platforms or on social media. Music content is consumed with more frequency, in different formats, across multiple platforms and through different aspects related to the track.
Beyond that, artists today are also much more conscious of their career trajectory and look for better deals, with more freedom, more transparency, and more options.
|
15106
|
‘Latin artists have been paving the way for deals that offer more control, transparency, and better economics.’
We are in a world where music discovery and consumption are now primarily digital, and artists have now understood that. They look for partners who get it too and whose expertise will allow them to leverage digital platforms to reach new and existing audiences wherever they are.
“Artists today are also much more conscious of their career trajectory and look for better deals, with more freedom, more transparency, and more options.”
This is especially the case in Spanish-speaking markets, where music fans are amongst the most engaged audiences in the world, whether on digital platforms or on social media. Music content is consumed with more frequency, in different formats, across multiple platforms and through different aspects related to the track.
Beyond that, artists today are also much more conscious of their career trajectory and look for better deals, with more freedom, more transparency, and more options. They want to keep ownership of their masters, and get better economics.
|
15107
|
‘Latin artists have been paving the way for deals that offer more control, transparency, and better economics.’
We are in a world where music discovery and consumption are now primarily digital, and artists have now understood that. They look for partners who get it too and whose expertise will allow them to leverage digital platforms to reach new and existing audiences wherever they are.
“Artists today are also much more conscious of their career trajectory and look for better deals, with more freedom, more transparency, and more options.”
This is especially the case in Spanish-speaking markets, where music fans are amongst the most engaged audiences in the world, whether on digital platforms or on social media. Music content is consumed with more frequency, in different formats, across multiple platforms and through different aspects related to the track.
Beyond that, artists today are also much more conscious of their career trajectory and look for better deals, with more freedom, more transparency, and more options. They want to keep ownership of their masters, and get better economics.
This level of agility is at the very core of Believe’s structuring: from self-releasing services with TuneCore, to more premium services with Believe Label and Artist Solutions or Artist Services Solutions, we pride ourselves for being able to accompany talents like Iñigo at all stages of their development, from being emerging acts, all the way to becoming top charting artists.
|
15108
|
‘Latin artists have been paving the way for deals that offer more control, transparency, and better economics.’
Music content is consumed with more frequency, in different formats, across multiple platforms and through different aspects related to the track.
Beyond that, artists today are also much more conscious of their career trajectory and look for better deals, with more freedom, more transparency, and more options. They want to keep ownership of their masters, and get better economics.
This level of agility is at the very core of Believe’s structuring: from self-releasing services with TuneCore, to more premium services with Believe Label and Artist Solutions or Artist Services Solutions, we pride ourselves for being able to accompany talents like Iñigo at all stages of their development, from being emerging acts, all the way to becoming top charting artists.
Can we read anything into the fact that Inigo is Spanish, and how the trend identified above (i.e. Latin American artists having hits without being on major record company deals) is starting to spread to different corners of the world and different genres?
|
15109
|
‘Latin artists have been paving the way for deals that offer more control, transparency, and better economics.’
Music content is consumed with more frequency, in different formats, across multiple platforms and through different aspects related to the track.
Beyond that, artists today are also much more conscious of their career trajectory and look for better deals, with more freedom, more transparency, and more options. They want to keep ownership of their masters, and get better economics.
This level of agility is at the very core of Believe’s structuring: from self-releasing services with TuneCore, to more premium services with Believe Label and Artist Solutions or Artist Services Solutions, we pride ourselves for being able to accompany talents like Iñigo at all stages of their development, from being emerging acts, all the way to becoming top charting artists.
Can we read anything into the fact that Inigo is Spanish, and how the trend identified above (i.e. Latin American artists having hits without being on major record company deals) is starting to spread to different corners of the world and different genres? We just had RAYE enjoying gobal success independently with Escapism, and in the US earlier this year there was of course Oliver Anthony going to No.1 on the Billboard Hot 100…
For many years now, Latin artists have been paving the way for deals that bring them more control, transparency, and better economics.
|
15110
|
‘Latin artists have been paving the way for deals that offer more control, transparency, and better economics.’
This level of agility is at the very core of Believe’s structuring: from self-releasing services with TuneCore, to more premium services with Believe Label and Artist Solutions or Artist Services Solutions, we pride ourselves for being able to accompany talents like Iñigo at all stages of their development, from being emerging acts, all the way to becoming top charting artists.
Can we read anything into the fact that Inigo is Spanish, and how the trend identified above (i.e. Latin American artists having hits without being on major record company deals) is starting to spread to different corners of the world and different genres? We just had RAYE enjoying gobal success independently with Escapism, and in the US earlier this year there was of course Oliver Anthony going to No.1 on the Billboard Hot 100…
For many years now, Latin artists have been paving the way for deals that bring them more control, transparency, and better economics.
Looking at the global picture, beyond Spanish-speaking artists, there truly is something bigger at play here.
|
15111
|
‘Latin artists have been paving the way for deals that offer more control, transparency, and better economics.’
Can we read anything into the fact that Inigo is Spanish, and how the trend identified above (i.e. Latin American artists having hits without being on major record company deals) is starting to spread to different corners of the world and different genres? We just had RAYE enjoying gobal success independently with Escapism, and in the US earlier this year there was of course Oliver Anthony going to No.1 on the Billboard Hot 100…
For many years now, Latin artists have been paving the way for deals that bring them more control, transparency, and better economics.
Looking at the global picture, beyond Spanish-speaking artists, there truly is something bigger at play here. We do see, all around the world, more and more artists able to reach massive levels of success, not only in their own markets, but internationally too, without the need to for major label support and traditional label deals.
At Believe, Inigo has of course been a fantastic example of this.
|
15112
|
‘Latin artists have been paving the way for deals that offer more control, transparency, and better economics.’
Latin American artists having hits without being on major record company deals) is starting to spread to different corners of the world and different genres? We just had RAYE enjoying gobal success independently with Escapism, and in the US earlier this year there was of course Oliver Anthony going to No.1 on the Billboard Hot 100…
For many years now, Latin artists have been paving the way for deals that bring them more control, transparency, and better economics.
Looking at the global picture, beyond Spanish-speaking artists, there truly is something bigger at play here. We do see, all around the world, more and more artists able to reach massive levels of success, not only in their own markets, but internationally too, without the need to for major label support and traditional label deals.
At Believe, Inigo has of course been a fantastic example of this. But we have also had similar success stories in other markets, notably France, where the Top 5 albums of the week of June 16th where all by artists signed to Believe directly or through their labels.
|
15113
|
‘Latin artists have been paving the way for deals that offer more control, transparency, and better economics.’
We just had RAYE enjoying gobal success independently with Escapism, and in the US earlier this year there was of course Oliver Anthony going to No.1 on the Billboard Hot 100…
For many years now, Latin artists have been paving the way for deals that bring them more control, transparency, and better economics.
Looking at the global picture, beyond Spanish-speaking artists, there truly is something bigger at play here. We do see, all around the world, more and more artists able to reach massive levels of success, not only in their own markets, but internationally too, without the need to for major label support and traditional label deals.
At Believe, Inigo has of course been a fantastic example of this. But we have also had similar success stories in other markets, notably France, where the Top 5 albums of the week of June 16th where all by artists signed to Believe directly or through their labels.
“Looking at the global picture, beyond Spanish-speaking artists, there truly is something bigger at play here.”
Elsewhere in Europe, Blanco has been skyrocketing in the UK, while RAF Camora & HoodBlaq in Germany also peaked at #1 in June 2023 in the Official German Album Charts for RAF Camora’s XV RR, a re-edition of his album XV.
|
15114
|
‘Latin artists have been paving the way for deals that offer more control, transparency, and better economics.’
We do see, all around the world, more and more artists able to reach massive levels of success, not only in their own markets, but internationally too, without the need to for major label support and traditional label deals.
At Believe, Inigo has of course been a fantastic example of this. But we have also had similar success stories in other markets, notably France, where the Top 5 albums of the week of June 16th where all by artists signed to Believe directly or through their labels.
“Looking at the global picture, beyond Spanish-speaking artists, there truly is something bigger at play here.”
Elsewhere in Europe, Blanco has been skyrocketing in the UK, while RAF Camora & HoodBlaq in Germany also peaked at #1 in June 2023 in the Official German Album Charts for RAF Camora’s XV RR, a re-edition of his album XV.
Similarly, Indonesia’s Nadhif Basalamah’s Penjaga Hati was the #4 global viral song on Spotify in the week of October 16th and Idgitaf peaked at #1 on Spotify’s Viral Charts.
|
15115
|
‘Latin artists have been paving the way for deals that offer more control, transparency, and better economics.’
At Believe, Inigo has of course been a fantastic example of this. But we have also had similar success stories in other markets, notably France, where the Top 5 albums of the week of June 16th where all by artists signed to Believe directly or through their labels.
“Looking at the global picture, beyond Spanish-speaking artists, there truly is something bigger at play here.”
Elsewhere in Europe, Blanco has been skyrocketing in the UK, while RAF Camora & HoodBlaq in Germany also peaked at #1 in June 2023 in the Official German Album Charts for RAF Camora’s XV RR, a re-edition of his album XV.
Similarly, Indonesia’s Nadhif Basalamah’s Penjaga Hati was the #4 global viral song on Spotify in the week of October 16th and Idgitaf peaked at #1 on Spotify’s Viral Charts. And of course, another fantastic example is Regional Mexican powerhouse Grupo Frontera, whose latest album, El Comienzo, released early August, peaked at #1 on Spotify’s Top Album Debut USA, Top Album Debut Global, Top Songs Debut Global and Top Songs Debut USA, with +1.6 billion streams on Spotify to date.
|
15116
|
‘Latin artists have been paving the way for deals that offer more control, transparency, and better economics.’
“Looking at the global picture, beyond Spanish-speaking artists, there truly is something bigger at play here.”
Elsewhere in Europe, Blanco has been skyrocketing in the UK, while RAF Camora & HoodBlaq in Germany also peaked at #1 in June 2023 in the Official German Album Charts for RAF Camora’s XV RR, a re-edition of his album XV.
Similarly, Indonesia’s Nadhif Basalamah’s Penjaga Hati was the #4 global viral song on Spotify in the week of October 16th and Idgitaf peaked at #1 on Spotify’s Viral Charts. And of course, another fantastic example is Regional Mexican powerhouse Grupo Frontera, whose latest album, El Comienzo, released early August, peaked at #1 on Spotify’s Top Album Debut USA, Top Album Debut Global, Top Songs Debut Global and Top Songs Debut USA, with +1.6 billion streams on Spotify to date.
So there are indeed more and more artists getting huge amounts of traction and rising to the top of the charts, without traditional major label support.
|
15117
|
‘Latin artists have been paving the way for deals that offer more control, transparency, and better economics.’
Similarly, Indonesia’s Nadhif Basalamah’s Penjaga Hati was the #4 global viral song on Spotify in the week of October 16th and Idgitaf peaked at #1 on Spotify’s Viral Charts. And of course, another fantastic example is Regional Mexican powerhouse Grupo Frontera, whose latest album, El Comienzo, released early August, peaked at #1 on Spotify’s Top Album Debut USA, Top Album Debut Global, Top Songs Debut Global and Top Songs Debut USA, with +1.6 billion streams on Spotify to date.
So there are indeed more and more artists getting huge amounts of traction and rising to the top of the charts, without traditional major label support. We see this trend getting bigger and bigger and gaining more and more markets.
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15118
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Two years ago, this writer sat down for a Chinese meal on a chilly winter’s night in London with Michelle Jubelirer and some of her closest allies at Capitol Music Group.
Jubelirer had just been promoted to Chair and CEO of the Los Angeles-based label group – a key pillar of Universal Music Group. The mood that night was suitably celebratory… but it was also, it’s fair to say, imbued with knowledge of a tough road ahead.
Jubelirer was widely tipped as the natural successor to Steve Barnett when the British exec stood down as head of CMG in 2020.
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15119
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Two years ago, this writer sat down for a Chinese meal on a chilly winter’s night in London with Michelle Jubelirer and some of her closest allies at Capitol Music Group.
Jubelirer had just been promoted to Chair and CEO of the Los Angeles-based label group – a key pillar of Universal Music Group. The mood that night was suitably celebratory… but it was also, it’s fair to say, imbued with knowledge of a tough road ahead.
Jubelirer was widely tipped as the natural successor to Steve Barnett when the British exec stood down as head of CMG in 2020. She had been by Barnett’s side throughout a run of success at CMG over multiple years – via artists like Sam Smith, Halsey, Paul McCartney, and Lewis Capaldi, as well as transformative deals like a JV between Motown (then part of CMG) and Quality Control.
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15120
|
Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Two years ago, this writer sat down for a Chinese meal on a chilly winter’s night in London with Michelle Jubelirer and some of her closest allies at Capitol Music Group.
Jubelirer had just been promoted to Chair and CEO of the Los Angeles-based label group – a key pillar of Universal Music Group. The mood that night was suitably celebratory… but it was also, it’s fair to say, imbued with knowledge of a tough road ahead.
Jubelirer was widely tipped as the natural successor to Steve Barnett when the British exec stood down as head of CMG in 2020. She had been by Barnett’s side throughout a run of success at CMG over multiple years – via artists like Sam Smith, Halsey, Paul McCartney, and Lewis Capaldi, as well as transformative deals like a JV between Motown (then part of CMG) and Quality Control.
In actuality, Jubelirer’s immediate ascension to running CMG was not forthcoming.
|
15121
|
Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Jubelirer had just been promoted to Chair and CEO of the Los Angeles-based label group – a key pillar of Universal Music Group. The mood that night was suitably celebratory… but it was also, it’s fair to say, imbued with knowledge of a tough road ahead.
Jubelirer was widely tipped as the natural successor to Steve Barnett when the British exec stood down as head of CMG in 2020. She had been by Barnett’s side throughout a run of success at CMG over multiple years – via artists like Sam Smith, Halsey, Paul McCartney, and Lewis Capaldi, as well as transformative deals like a JV between Motown (then part of CMG) and Quality Control.
In actuality, Jubelirer’s immediate ascension to running CMG was not forthcoming. Instead, Barnett was succeeded in December 2020 as Chairman/CEO of the label group by Jeff Vaughn, a fast-rising exec who’d previously impressed as a data-and-socials-savvy A&R at Mike Caren’s Artist Partner Group (APG).
|
15122
|
Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
The mood that night was suitably celebratory… but it was also, it’s fair to say, imbued with knowledge of a tough road ahead.
Jubelirer was widely tipped as the natural successor to Steve Barnett when the British exec stood down as head of CMG in 2020. She had been by Barnett’s side throughout a run of success at CMG over multiple years – via artists like Sam Smith, Halsey, Paul McCartney, and Lewis Capaldi, as well as transformative deals like a JV between Motown (then part of CMG) and Quality Control.
In actuality, Jubelirer’s immediate ascension to running CMG was not forthcoming. Instead, Barnett was succeeded in December 2020 as Chairman/CEO of the label group by Jeff Vaughn, a fast-rising exec who’d previously impressed as a data-and-socials-savvy A&R at Mike Caren’s Artist Partner Group (APG).
Mid-pandemic, Vaughn entered CMG with bold ideas, but it didn’t take a genius to figure out there was a culture clash: Within a startlingly short 12 months, Vaughn was gone from CMG.
|
15123
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
She had been by Barnett’s side throughout a run of success at CMG over multiple years – via artists like Sam Smith, Halsey, Paul McCartney, and Lewis Capaldi, as well as transformative deals like a JV between Motown (then part of CMG) and Quality Control.
In actuality, Jubelirer’s immediate ascension to running CMG was not forthcoming. Instead, Barnett was succeeded in December 2020 as Chairman/CEO of the label group by Jeff Vaughn, a fast-rising exec who’d previously impressed as a data-and-socials-savvy A&R at Mike Caren’s Artist Partner Group (APG).
Mid-pandemic, Vaughn entered CMG with bold ideas, but it didn’t take a genius to figure out there was a culture clash: Within a startlingly short 12 months, Vaughn was gone from CMG. (He has since launched his label JV, Signal Records, with Sony‘s Columbia).
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15124
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
She had been by Barnett’s side throughout a run of success at CMG over multiple years – via artists like Sam Smith, Halsey, Paul McCartney, and Lewis Capaldi, as well as transformative deals like a JV between Motown (then part of CMG) and Quality Control.
In actuality, Jubelirer’s immediate ascension to running CMG was not forthcoming. Instead, Barnett was succeeded in December 2020 as Chairman/CEO of the label group by Jeff Vaughn, a fast-rising exec who’d previously impressed as a data-and-socials-savvy A&R at Mike Caren’s Artist Partner Group (APG).
Mid-pandemic, Vaughn entered CMG with bold ideas, but it didn’t take a genius to figure out there was a culture clash: Within a startlingly short 12 months, Vaughn was gone from CMG. (He has since launched his label JV, Signal Records, with Sony‘s Columbia).
In the wake of this corporate untidiness, Jubelirer was (some may suggest was overdue-ly) named Chair & CEO of Capitol Music Group.
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15125
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
In actuality, Jubelirer’s immediate ascension to running CMG was not forthcoming. Instead, Barnett was succeeded in December 2020 as Chairman/CEO of the label group by Jeff Vaughn, a fast-rising exec who’d previously impressed as a data-and-socials-savvy A&R at Mike Caren’s Artist Partner Group (APG).
Mid-pandemic, Vaughn entered CMG with bold ideas, but it didn’t take a genius to figure out there was a culture clash: Within a startlingly short 12 months, Vaughn was gone from CMG. (He has since launched his label JV, Signal Records, with Sony‘s Columbia).
In the wake of this corporate untidiness, Jubelirer was (some may suggest was overdue-ly) named Chair & CEO of Capitol Music Group. Her most pressing brief?
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15126
|
Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
In actuality, Jubelirer’s immediate ascension to running CMG was not forthcoming. Instead, Barnett was succeeded in December 2020 as Chairman/CEO of the label group by Jeff Vaughn, a fast-rising exec who’d previously impressed as a data-and-socials-savvy A&R at Mike Caren’s Artist Partner Group (APG).
Mid-pandemic, Vaughn entered CMG with bold ideas, but it didn’t take a genius to figure out there was a culture clash: Within a startlingly short 12 months, Vaughn was gone from CMG. (He has since launched his label JV, Signal Records, with Sony‘s Columbia).
In the wake of this corporate untidiness, Jubelirer was (some may suggest was overdue-ly) named Chair & CEO of Capitol Music Group. Her most pressing brief? Calm everything the hell down, and get the Good Ship Capitol out of the eye of the hurricane.
|
15127
|
Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Instead, Barnett was succeeded in December 2020 as Chairman/CEO of the label group by Jeff Vaughn, a fast-rising exec who’d previously impressed as a data-and-socials-savvy A&R at Mike Caren’s Artist Partner Group (APG).
Mid-pandemic, Vaughn entered CMG with bold ideas, but it didn’t take a genius to figure out there was a culture clash: Within a startlingly short 12 months, Vaughn was gone from CMG. (He has since launched his label JV, Signal Records, with Sony‘s Columbia).
In the wake of this corporate untidiness, Jubelirer was (some may suggest was overdue-ly) named Chair & CEO of Capitol Music Group. Her most pressing brief? Calm everything the hell down, and get the Good Ship Capitol out of the eye of the hurricane.
So, the mood at that Chinese dinner?
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15128
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Instead, Barnett was succeeded in December 2020 as Chairman/CEO of the label group by Jeff Vaughn, a fast-rising exec who’d previously impressed as a data-and-socials-savvy A&R at Mike Caren’s Artist Partner Group (APG).
Mid-pandemic, Vaughn entered CMG with bold ideas, but it didn’t take a genius to figure out there was a culture clash: Within a startlingly short 12 months, Vaughn was gone from CMG. (He has since launched his label JV, Signal Records, with Sony‘s Columbia).
In the wake of this corporate untidiness, Jubelirer was (some may suggest was overdue-ly) named Chair & CEO of Capitol Music Group. Her most pressing brief? Calm everything the hell down, and get the Good Ship Capitol out of the eye of the hurricane.
So, the mood at that Chinese dinner? Understandable.
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15129
|
Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Instead, Barnett was succeeded in December 2020 as Chairman/CEO of the label group by Jeff Vaughn, a fast-rising exec who’d previously impressed as a data-and-socials-savvy A&R at Mike Caren’s Artist Partner Group (APG).
Mid-pandemic, Vaughn entered CMG with bold ideas, but it didn’t take a genius to figure out there was a culture clash: Within a startlingly short 12 months, Vaughn was gone from CMG. (He has since launched his label JV, Signal Records, with Sony‘s Columbia).
In the wake of this corporate untidiness, Jubelirer was (some may suggest was overdue-ly) named Chair & CEO of Capitol Music Group. Her most pressing brief? Calm everything the hell down, and get the Good Ship Capitol out of the eye of the hurricane.
So, the mood at that Chinese dinner? Understandable.
Yet if some nervous energy was detected that night, so was a healthy confidence.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Mid-pandemic, Vaughn entered CMG with bold ideas, but it didn’t take a genius to figure out there was a culture clash: Within a startlingly short 12 months, Vaughn was gone from CMG. (He has since launched his label JV, Signal Records, with Sony‘s Columbia).
In the wake of this corporate untidiness, Jubelirer was (some may suggest was overdue-ly) named Chair & CEO of Capitol Music Group. Her most pressing brief? Calm everything the hell down, and get the Good Ship Capitol out of the eye of the hurricane.
So, the mood at that Chinese dinner? Understandable.
Yet if some nervous energy was detected that night, so was a healthy confidence. Jubelirer and co. have been putting both to good use ever since.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Mid-pandemic, Vaughn entered CMG with bold ideas, but it didn’t take a genius to figure out there was a culture clash: Within a startlingly short 12 months, Vaughn was gone from CMG. (He has since launched his label JV, Signal Records, with Sony‘s Columbia).
In the wake of this corporate untidiness, Jubelirer was (some may suggest was overdue-ly) named Chair & CEO of Capitol Music Group. Her most pressing brief? Calm everything the hell down, and get the Good Ship Capitol out of the eye of the hurricane.
So, the mood at that Chinese dinner? Understandable.
Yet if some nervous energy was detected that night, so was a healthy confidence. Jubelirer and co. have been putting both to good use ever since.
Two years on, Jubelirer’s CMG hasn’t only returned to calmer waters – with US market share YTD in the high-5% region – it’s also achieved some glittering successes while priming a promising array of new talent.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
(He has since launched his label JV, Signal Records, with Sony‘s Columbia).
In the wake of this corporate untidiness, Jubelirer was (some may suggest was overdue-ly) named Chair & CEO of Capitol Music Group. Her most pressing brief? Calm everything the hell down, and get the Good Ship Capitol out of the eye of the hurricane.
So, the mood at that Chinese dinner? Understandable.
Yet if some nervous energy was detected that night, so was a healthy confidence. Jubelirer and co. have been putting both to good use ever since.
Two years on, Jubelirer’s CMG hasn’t only returned to calmer waters – with US market share YTD in the high-5% region – it’s also achieved some glittering successes while priming a promising array of new talent.
A key example: CMG, along with its colleagues at Capitol UK and the artist’s team, has been behind the Grammy-winning global smash that is Sam Smith’s Unholy (an unapologetically ribald banger from a singer who refuses to be pigeonholed as a sweet balladeer).
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Her most pressing brief? Calm everything the hell down, and get the Good Ship Capitol out of the eye of the hurricane.
So, the mood at that Chinese dinner? Understandable.
Yet if some nervous energy was detected that night, so was a healthy confidence. Jubelirer and co. have been putting both to good use ever since.
Two years on, Jubelirer’s CMG hasn’t only returned to calmer waters – with US market share YTD in the high-5% region – it’s also achieved some glittering successes while priming a promising array of new talent.
A key example: CMG, along with its colleagues at Capitol UK and the artist’s team, has been behind the Grammy-winning global smash that is Sam Smith’s Unholy (an unapologetically ribald banger from a singer who refuses to be pigeonholed as a sweet balladeer).
CMG has also been a crucial partner, alongside Elliot Grainge‘s 10K Projects, in the rise of Ice Spice.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
So, the mood at that Chinese dinner? Understandable.
Yet if some nervous energy was detected that night, so was a healthy confidence. Jubelirer and co. have been putting both to good use ever since.
Two years on, Jubelirer’s CMG hasn’t only returned to calmer waters – with US market share YTD in the high-5% region – it’s also achieved some glittering successes while priming a promising array of new talent.
A key example: CMG, along with its colleagues at Capitol UK and the artist’s team, has been behind the Grammy-winning global smash that is Sam Smith’s Unholy (an unapologetically ribald banger from a singer who refuses to be pigeonholed as a sweet balladeer).
CMG has also been a crucial partner, alongside Elliot Grainge‘s 10K Projects, in the rise of Ice Spice. The Best New Artist Grammy nominee has landed with such explosiveness, she’s secured no less than four Top 10 Billboard Hot 100 singles and over 2 billion global streams off her official debut release… which is an EP.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
have been putting both to good use ever since.
Two years on, Jubelirer’s CMG hasn’t only returned to calmer waters – with US market share YTD in the high-5% region – it’s also achieved some glittering successes while priming a promising array of new talent.
A key example: CMG, along with its colleagues at Capitol UK and the artist’s team, has been behind the Grammy-winning global smash that is Sam Smith’s Unholy (an unapologetically ribald banger from a singer who refuses to be pigeonholed as a sweet balladeer).
CMG has also been a crucial partner, alongside Elliot Grainge‘s 10K Projects, in the rise of Ice Spice. The Best New Artist Grammy nominee has landed with such explosiveness, she’s secured no less than four Top 10 Billboard Hot 100 singles and over 2 billion global streams off her official debut release… which is an EP.
Jubelirer calls Ice Spice “THE breakout artist of 2023”, adding: “She’s the first artist since Olivia Rodrigo to achieve three Top 5 single debuts in her first four months, and she just attained another Top 10 with “Barbie World” with Nicki [Minaj].
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
CMG has also been a crucial partner, alongside Elliot Grainge‘s 10K Projects, in the rise of Ice Spice. The Best New Artist Grammy nominee has landed with such explosiveness, she’s secured no less than four Top 10 Billboard Hot 100 singles and over 2 billion global streams off her official debut release… which is an EP.
Jubelirer calls Ice Spice “THE breakout artist of 2023”, adding: “She’s the first artist since Olivia Rodrigo to achieve three Top 5 single debuts in her first four months, and she just attained another Top 10 with “Barbie World” with Nicki [Minaj].
“We’re just at the beginning of what is going to be a tremendous career of artistry and global popularity.”
Other priorities at Capitol over the past 12 months have included Tampa-born rapper/singer Doechii, signed to CMG via a JV partnership with Top Dawg and TDE at the start of Jubelirer’s reign as Chair/CEO of CMG.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
The Best New Artist Grammy nominee has landed with such explosiveness, she’s secured no less than four Top 10 Billboard Hot 100 singles and over 2 billion global streams off her official debut release… which is an EP.
Jubelirer calls Ice Spice “THE breakout artist of 2023”, adding: “She’s the first artist since Olivia Rodrigo to achieve three Top 5 single debuts in her first four months, and she just attained another Top 10 with “Barbie World” with Nicki [Minaj].
“We’re just at the beginning of what is going to be a tremendous career of artistry and global popularity.”
Other priorities at Capitol over the past 12 months have included Tampa-born rapper/singer Doechii, signed to CMG via a JV partnership with Top Dawg and TDE at the start of Jubelirer’s reign as Chair/CEO of CMG.
Doechii’s What It Is (Block Boy) is closing in on becoming the artist’s first Platinum record in the States; earlier this week, it was named TikTok’s fourth biggest global track of 2023.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Jubelirer calls Ice Spice “THE breakout artist of 2023”, adding: “She’s the first artist since Olivia Rodrigo to achieve three Top 5 single debuts in her first four months, and she just attained another Top 10 with “Barbie World” with Nicki [Minaj].
“We’re just at the beginning of what is going to be a tremendous career of artistry and global popularity.”
Other priorities at Capitol over the past 12 months have included Tampa-born rapper/singer Doechii, signed to CMG via a JV partnership with Top Dawg and TDE at the start of Jubelirer’s reign as Chair/CEO of CMG.
Doechii’s What It Is (Block Boy) is closing in on becoming the artist’s first Platinum record in the States; earlier this week, it was named TikTok’s fourth biggest global track of 2023. (A debut Doechii album is anticipated in 2024; other new-act priorities at CMG next year include Young Miko and Rylo Rodriguez.)
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
“We’re just at the beginning of what is going to be a tremendous career of artistry and global popularity.”
Other priorities at Capitol over the past 12 months have included Tampa-born rapper/singer Doechii, signed to CMG via a JV partnership with Top Dawg and TDE at the start of Jubelirer’s reign as Chair/CEO of CMG.
Doechii’s What It Is (Block Boy) is closing in on becoming the artist’s first Platinum record in the States; earlier this week, it was named TikTok’s fourth biggest global track of 2023. (A debut Doechii album is anticipated in 2024; other new-act priorities at CMG next year include Young Miko and Rylo Rodriguez.)
Elsewhere, Jubelirer’s team has secured Toosii’s biggest record to date with the 3X platinum Favorite Song, plus one of the US’s biggest-selling hip-hop debuts of the year with Offset’s Set It Off.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Doechii’s What It Is (Block Boy) is closing in on becoming the artist’s first Platinum record in the States; earlier this week, it was named TikTok’s fourth biggest global track of 2023. (A debut Doechii album is anticipated in 2024; other new-act priorities at CMG next year include Young Miko and Rylo Rodriguez.)
Elsewhere, Jubelirer’s team has secured Toosii’s biggest record to date with the 3X platinum Favorite Song, plus one of the US’s biggest-selling hip-hop debuts of the year with Offset’s Set It Off.
In addition, long-term CMG signings such as Troye Sivan (recently Grammy nomm’d for his Rush video), Niall Horan, Fletcher, and Maggie Rogers have each celebrated some of the biggest successes of their careers to date.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Doechii’s What It Is (Block Boy) is closing in on becoming the artist’s first Platinum record in the States; earlier this week, it was named TikTok’s fourth biggest global track of 2023. (A debut Doechii album is anticipated in 2024; other new-act priorities at CMG next year include Young Miko and Rylo Rodriguez.)
Elsewhere, Jubelirer’s team has secured Toosii’s biggest record to date with the 3X platinum Favorite Song, plus one of the US’s biggest-selling hip-hop debuts of the year with Offset’s Set It Off.
In addition, long-term CMG signings such as Troye Sivan (recently Grammy nomm’d for his Rush video), Niall Horan, Fletcher, and Maggie Rogers have each celebrated some of the biggest successes of their careers to date.
Discussing Capitol’s long-term investment into these acts, Jubelirer notes: “All are amazing songwriters and performers who are successful globally and have built extremely passionate fan bases.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
(A debut Doechii album is anticipated in 2024; other new-act priorities at CMG next year include Young Miko and Rylo Rodriguez.)
Elsewhere, Jubelirer’s team has secured Toosii’s biggest record to date with the 3X platinum Favorite Song, plus one of the US’s biggest-selling hip-hop debuts of the year with Offset’s Set It Off.
In addition, long-term CMG signings such as Troye Sivan (recently Grammy nomm’d for his Rush video), Niall Horan, Fletcher, and Maggie Rogers have each celebrated some of the biggest successes of their careers to date.
Discussing Capitol’s long-term investment into these acts, Jubelirer notes: “All are amazing songwriters and performers who are successful globally and have built extremely passionate fan bases. Our focus continues to be on building a rich world for their superfans.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
(A debut Doechii album is anticipated in 2024; other new-act priorities at CMG next year include Young Miko and Rylo Rodriguez.)
Elsewhere, Jubelirer’s team has secured Toosii’s biggest record to date with the 3X platinum Favorite Song, plus one of the US’s biggest-selling hip-hop debuts of the year with Offset’s Set It Off.
In addition, long-term CMG signings such as Troye Sivan (recently Grammy nomm’d for his Rush video), Niall Horan, Fletcher, and Maggie Rogers have each celebrated some of the biggest successes of their careers to date.
Discussing Capitol’s long-term investment into these acts, Jubelirer notes: “All are amazing songwriters and performers who are successful globally and have built extremely passionate fan bases. Our focus continues to be on building a rich world for their superfans.
“To us, success is not just about momentary chart position; merch, product drops, and experiential moments are key to building and maintaining engagement of superfans.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Elsewhere, Jubelirer’s team has secured Toosii’s biggest record to date with the 3X platinum Favorite Song, plus one of the US’s biggest-selling hip-hop debuts of the year with Offset’s Set It Off.
In addition, long-term CMG signings such as Troye Sivan (recently Grammy nomm’d for his Rush video), Niall Horan, Fletcher, and Maggie Rogers have each celebrated some of the biggest successes of their careers to date.
Discussing Capitol’s long-term investment into these acts, Jubelirer notes: “All are amazing songwriters and performers who are successful globally and have built extremely passionate fan bases. Our focus continues to be on building a rich world for their superfans.
“To us, success is not just about momentary chart position; merch, product drops, and experiential moments are key to building and maintaining engagement of superfans. Streaming is crucial, but for many artists, these areas are equally so.”
And then, of course, there’s been the return of those little-known mop-tops, The Beatles – whose CMG-issued ‘comeback’, Now And Then, released in November, recently hit No.1 in multiple territories including the UK, Germany, and Austria.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Discussing Capitol’s long-term investment into these acts, Jubelirer notes: “All are amazing songwriters and performers who are successful globally and have built extremely passionate fan bases. Our focus continues to be on building a rich world for their superfans.
“To us, success is not just about momentary chart position; merch, product drops, and experiential moments are key to building and maintaining engagement of superfans. Streaming is crucial, but for many artists, these areas are equally so.”
And then, of course, there’s been the return of those little-known mop-tops, The Beatles – whose CMG-issued ‘comeback’, Now And Then, released in November, recently hit No.1 in multiple territories including the UK, Germany, and Austria.
Structurally, Jubelirer has had some fun and games to contend with at CMG in her first two years in charge.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Discussing Capitol’s long-term investment into these acts, Jubelirer notes: “All are amazing songwriters and performers who are successful globally and have built extremely passionate fan bases. Our focus continues to be on building a rich world for their superfans.
“To us, success is not just about momentary chart position; merch, product drops, and experiential moments are key to building and maintaining engagement of superfans. Streaming is crucial, but for many artists, these areas are equally so.”
And then, of course, there’s been the return of those little-known mop-tops, The Beatles – whose CMG-issued ‘comeback’, Now And Then, released in November, recently hit No.1 in multiple territories including the UK, Germany, and Austria.
Structurally, Jubelirer has had some fun and games to contend with at CMG in her first two years in charge.
One of Jubelirer’s most successful gambits, indie distribution/services company Caroline (later Virgin Music) was in recent years ‘spun out’ of CMG – forming a foundation for the global UMG priority venture that is today known as Virgin Music Group.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
“To us, success is not just about momentary chart position; merch, product drops, and experiential moments are key to building and maintaining engagement of superfans. Streaming is crucial, but for many artists, these areas are equally so.”
And then, of course, there’s been the return of those little-known mop-tops, The Beatles – whose CMG-issued ‘comeback’, Now And Then, released in November, recently hit No.1 in multiple territories including the UK, Germany, and Austria.
Structurally, Jubelirer has had some fun and games to contend with at CMG in her first two years in charge.
One of Jubelirer’s most successful gambits, indie distribution/services company Caroline (later Virgin Music) was in recent years ‘spun out’ of CMG – forming a foundation for the global UMG priority venture that is today known as Virgin Music Group.
Meanwhile, Motown was also ‘spun out’ of CMG, to become a standalone frontline label, in early 2021… before being ‘spun back’ into CMG at the top of this year.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Streaming is crucial, but for many artists, these areas are equally so.”
And then, of course, there’s been the return of those little-known mop-tops, The Beatles – whose CMG-issued ‘comeback’, Now And Then, released in November, recently hit No.1 in multiple territories including the UK, Germany, and Austria.
Structurally, Jubelirer has had some fun and games to contend with at CMG in her first two years in charge.
One of Jubelirer’s most successful gambits, indie distribution/services company Caroline (later Virgin Music) was in recent years ‘spun out’ of CMG – forming a foundation for the global UMG priority venture that is today known as Virgin Music Group.
Meanwhile, Motown was also ‘spun out’ of CMG, to become a standalone frontline label, in early 2021… before being ‘spun back’ into CMG at the top of this year.
Partners of CMG have made their own headlines in the past 12 months, too: Quality Control – which inked that JV with Motown back in 2015 – was sold to the Scooter Braun-led HYBE America for $300 million in February; Elliot Grainge’s 10K Projects – with whom CMG partners for Ice Spice – was 51%-acquired by Warner Music Group in September.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
One of Jubelirer’s most successful gambits, indie distribution/services company Caroline (later Virgin Music) was in recent years ‘spun out’ of CMG – forming a foundation for the global UMG priority venture that is today known as Virgin Music Group.
Meanwhile, Motown was also ‘spun out’ of CMG, to become a standalone frontline label, in early 2021… before being ‘spun back’ into CMG at the top of this year.
Partners of CMG have made their own headlines in the past 12 months, too: Quality Control – which inked that JV with Motown back in 2015 – was sold to the Scooter Braun-led HYBE America for $300 million in February; Elliot Grainge’s 10K Projects – with whom CMG partners for Ice Spice – was 51%-acquired by Warner Music Group in September.
(CMG continues to work exclusively with Quality Control on acts such as Quavo, Lil Yachty and Lil Baby, while Ice Spice was ‘carved out’ of 10K’s Warner deal and remains signed in partnership with CMG on an ongoing basis.)
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Meanwhile, Motown was also ‘spun out’ of CMG, to become a standalone frontline label, in early 2021… before being ‘spun back’ into CMG at the top of this year.
Partners of CMG have made their own headlines in the past 12 months, too: Quality Control – which inked that JV with Motown back in 2015 – was sold to the Scooter Braun-led HYBE America for $300 million in February; Elliot Grainge’s 10K Projects – with whom CMG partners for Ice Spice – was 51%-acquired by Warner Music Group in September.
(CMG continues to work exclusively with Quality Control on acts such as Quavo, Lil Yachty and Lil Baby, while Ice Spice was ‘carved out’ of 10K’s Warner deal and remains signed in partnership with CMG on an ongoing basis.)
Here, MBW gets into it with Jubelirer regarding her first two years in charge at CMG – and, particularly, how she’s overcome the challenge of quelling, and then re-energizing, one of the most iconic label brands in existence…
Capitol Music Group is in significantly stronger shape than it’s been for a while.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
(CMG continues to work exclusively with Quality Control on acts such as Quavo, Lil Yachty and Lil Baby, while Ice Spice was ‘carved out’ of 10K’s Warner deal and remains signed in partnership with CMG on an ongoing basis.)
Here, MBW gets into it with Jubelirer regarding her first two years in charge at CMG – and, particularly, how she’s overcome the challenge of quelling, and then re-energizing, one of the most iconic label brands in existence…
Capitol Music Group is in significantly stronger shape than it’s been for a while. It also feels meaningfully influential in pop culture – with several tracks in TikTok’s end-of-year / most popular playlists. It’s fair to say things looked less steady when you took over as CEO & Chair in 2021.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
(CMG continues to work exclusively with Quality Control on acts such as Quavo, Lil Yachty and Lil Baby, while Ice Spice was ‘carved out’ of 10K’s Warner deal and remains signed in partnership with CMG on an ongoing basis.)
Here, MBW gets into it with Jubelirer regarding her first two years in charge at CMG – and, particularly, how she’s overcome the challenge of quelling, and then re-energizing, one of the most iconic label brands in existence…
Capitol Music Group is in significantly stronger shape than it’s been for a while. It also feels meaningfully influential in pop culture – with several tracks in TikTok’s end-of-year / most popular playlists. It’s fair to say things looked less steady when you took over as CEO & Chair in 2021. You had to right some turbulence…
Be careful what you wish for, right [laughs]?
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
(CMG continues to work exclusively with Quality Control on acts such as Quavo, Lil Yachty and Lil Baby, while Ice Spice was ‘carved out’ of 10K’s Warner deal and remains signed in partnership with CMG on an ongoing basis.)
Here, MBW gets into it with Jubelirer regarding her first two years in charge at CMG – and, particularly, how she’s overcome the challenge of quelling, and then re-energizing, one of the most iconic label brands in existence…
Capitol Music Group is in significantly stronger shape than it’s been for a while. It also feels meaningfully influential in pop culture – with several tracks in TikTok’s end-of-year / most popular playlists. It’s fair to say things looked less steady when you took over as CEO & Chair in 2021. You had to right some turbulence…
Be careful what you wish for, right [laughs]?
As you well know, [before Jubelirer was named CEO/Chair] CMG had undergone a few leadership changes within a short period of time, and that turmoil was compounded by the economic volatility of the pandemic.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Here, MBW gets into it with Jubelirer regarding her first two years in charge at CMG – and, particularly, how she’s overcome the challenge of quelling, and then re-energizing, one of the most iconic label brands in existence…
Capitol Music Group is in significantly stronger shape than it’s been for a while. It also feels meaningfully influential in pop culture – with several tracks in TikTok’s end-of-year / most popular playlists. It’s fair to say things looked less steady when you took over as CEO & Chair in 2021. You had to right some turbulence…
Be careful what you wish for, right [laughs]?
As you well know, [before Jubelirer was named CEO/Chair] CMG had undergone a few leadership changes within a short period of time, and that turmoil was compounded by the economic volatility of the pandemic. As a result, the company faced eroding market share, low morale, and a stagnant artist roster.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
It also feels meaningfully influential in pop culture – with several tracks in TikTok’s end-of-year / most popular playlists. It’s fair to say things looked less steady when you took over as CEO & Chair in 2021. You had to right some turbulence…
Be careful what you wish for, right [laughs]?
As you well know, [before Jubelirer was named CEO/Chair] CMG had undergone a few leadership changes within a short period of time, and that turmoil was compounded by the economic volatility of the pandemic. As a result, the company faced eroding market share, low morale, and a stagnant artist roster.
Because I had spent almost a decade here, I was uniquely situated to bring both a fresh perspective to the job and build a modern culture within the company, while still honoring Capitol’s legacy in profound ways.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
It also feels meaningfully influential in pop culture – with several tracks in TikTok’s end-of-year / most popular playlists. It’s fair to say things looked less steady when you took over as CEO & Chair in 2021. You had to right some turbulence…
Be careful what you wish for, right [laughs]?
As you well know, [before Jubelirer was named CEO/Chair] CMG had undergone a few leadership changes within a short period of time, and that turmoil was compounded by the economic volatility of the pandemic. As a result, the company faced eroding market share, low morale, and a stagnant artist roster.
Because I had spent almost a decade here, I was uniquely situated to bring both a fresh perspective to the job and build a modern culture within the company, while still honoring Capitol’s legacy in profound ways. Meaning, we could be a company that excels at launching and developing Ice Spice, and, at the same time, bring real innovation and full-throttle commitment to the release of a new single from The Beatles.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
It’s fair to say things looked less steady when you took over as CEO & Chair in 2021. You had to right some turbulence…
Be careful what you wish for, right [laughs]?
As you well know, [before Jubelirer was named CEO/Chair] CMG had undergone a few leadership changes within a short period of time, and that turmoil was compounded by the economic volatility of the pandemic. As a result, the company faced eroding market share, low morale, and a stagnant artist roster.
Because I had spent almost a decade here, I was uniquely situated to bring both a fresh perspective to the job and build a modern culture within the company, while still honoring Capitol’s legacy in profound ways. Meaning, we could be a company that excels at launching and developing Ice Spice, and, at the same time, bring real innovation and full-throttle commitment to the release of a new single from The Beatles. And everything in between!
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
You had to right some turbulence…
Be careful what you wish for, right [laughs]?
As you well know, [before Jubelirer was named CEO/Chair] CMG had undergone a few leadership changes within a short period of time, and that turmoil was compounded by the economic volatility of the pandemic. As a result, the company faced eroding market share, low morale, and a stagnant artist roster.
Because I had spent almost a decade here, I was uniquely situated to bring both a fresh perspective to the job and build a modern culture within the company, while still honoring Capitol’s legacy in profound ways. Meaning, we could be a company that excels at launching and developing Ice Spice, and, at the same time, bring real innovation and full-throttle commitment to the release of a new single from The Beatles. And everything in between!
“CMG had undergone a few leadership changes within a short period of time, and that turmoil was compounded by the economic volatility of the pandemic.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
As you well know, [before Jubelirer was named CEO/Chair] CMG had undergone a few leadership changes within a short period of time, and that turmoil was compounded by the economic volatility of the pandemic. As a result, the company faced eroding market share, low morale, and a stagnant artist roster.
Because I had spent almost a decade here, I was uniquely situated to bring both a fresh perspective to the job and build a modern culture within the company, while still honoring Capitol’s legacy in profound ways. Meaning, we could be a company that excels at launching and developing Ice Spice, and, at the same time, bring real innovation and full-throttle commitment to the release of a new single from The Beatles. And everything in between!
“CMG had undergone a few leadership changes within a short period of time, and that turmoil was compounded by the economic volatility of the pandemic. As a result, the company faced eroding market share, low morale, and a stagnant artist roster.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
As a result, the company faced eroding market share, low morale, and a stagnant artist roster.
Because I had spent almost a decade here, I was uniquely situated to bring both a fresh perspective to the job and build a modern culture within the company, while still honoring Capitol’s legacy in profound ways. Meaning, we could be a company that excels at launching and developing Ice Spice, and, at the same time, bring real innovation and full-throttle commitment to the release of a new single from The Beatles. And everything in between!
“CMG had undergone a few leadership changes within a short period of time, and that turmoil was compounded by the economic volatility of the pandemic. As a result, the company faced eroding market share, low morale, and a stagnant artist roster. Because I had spent almost a decade here, I was uniquely situated to bring both a fresh perspective to the job and build a modern culture within the company.”
Major kudos go to [President of Capitol Music Group] Arjun [Pulijal], my partner in all of this, who is a brilliant creative marketer and equally adept at strategizing innovative paths for artists that range from Ice Spice and Offset to Troye Sivan and Paul McCartney.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Meaning, we could be a company that excels at launching and developing Ice Spice, and, at the same time, bring real innovation and full-throttle commitment to the release of a new single from The Beatles. And everything in between!
“CMG had undergone a few leadership changes within a short period of time, and that turmoil was compounded by the economic volatility of the pandemic. As a result, the company faced eroding market share, low morale, and a stagnant artist roster. Because I had spent almost a decade here, I was uniquely situated to bring both a fresh perspective to the job and build a modern culture within the company.”
Major kudos go to [President of Capitol Music Group] Arjun [Pulijal], my partner in all of this, who is a brilliant creative marketer and equally adept at strategizing innovative paths for artists that range from Ice Spice and Offset to Troye Sivan and Paul McCartney. He’s a great motivator and I’m proud of how he’s stepped into this leadership role and excelled over the past two years.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
And everything in between!
“CMG had undergone a few leadership changes within a short period of time, and that turmoil was compounded by the economic volatility of the pandemic. As a result, the company faced eroding market share, low morale, and a stagnant artist roster. Because I had spent almost a decade here, I was uniquely situated to bring both a fresh perspective to the job and build a modern culture within the company.”
Major kudos go to [President of Capitol Music Group] Arjun [Pulijal], my partner in all of this, who is a brilliant creative marketer and equally adept at strategizing innovative paths for artists that range from Ice Spice and Offset to Troye Sivan and Paul McCartney. He’s a great motivator and I’m proud of how he’s stepped into this leadership role and excelled over the past two years.
And I’m really glad you mentioned the TikTok-in-2023 wrap-up.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
And everything in between!
“CMG had undergone a few leadership changes within a short period of time, and that turmoil was compounded by the economic volatility of the pandemic. As a result, the company faced eroding market share, low morale, and a stagnant artist roster. Because I had spent almost a decade here, I was uniquely situated to bring both a fresh perspective to the job and build a modern culture within the company.”
Major kudos go to [President of Capitol Music Group] Arjun [Pulijal], my partner in all of this, who is a brilliant creative marketer and equally adept at strategizing innovative paths for artists that range from Ice Spice and Offset to Troye Sivan and Paul McCartney. He’s a great motivator and I’m proud of how he’s stepped into this leadership role and excelled over the past two years.
And I’m really glad you mentioned the TikTok-in-2023 wrap-up. Overall, Capitol was the top-performing label across the global and US lists, which tells yet another facet of our success story.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
As a result, the company faced eroding market share, low morale, and a stagnant artist roster. Because I had spent almost a decade here, I was uniquely situated to bring both a fresh perspective to the job and build a modern culture within the company.”
Major kudos go to [President of Capitol Music Group] Arjun [Pulijal], my partner in all of this, who is a brilliant creative marketer and equally adept at strategizing innovative paths for artists that range from Ice Spice and Offset to Troye Sivan and Paul McCartney. He’s a great motivator and I’m proud of how he’s stepped into this leadership role and excelled over the past two years.
And I’m really glad you mentioned the TikTok-in-2023 wrap-up. Overall, Capitol was the top-performing label across the global and US lists, which tells yet another facet of our success story.
What were your biggest priorities for change on day one as Chair of Capitol Music Group – and what do they tell us more generally about modernized major label groups in 2023?
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Because I had spent almost a decade here, I was uniquely situated to bring both a fresh perspective to the job and build a modern culture within the company.”
Major kudos go to [President of Capitol Music Group] Arjun [Pulijal], my partner in all of this, who is a brilliant creative marketer and equally adept at strategizing innovative paths for artists that range from Ice Spice and Offset to Troye Sivan and Paul McCartney. He’s a great motivator and I’m proud of how he’s stepped into this leadership role and excelled over the past two years.
And I’m really glad you mentioned the TikTok-in-2023 wrap-up. Overall, Capitol was the top-performing label across the global and US lists, which tells yet another facet of our success story.
What were your biggest priorities for change on day one as Chair of Capitol Music Group – and what do they tell us more generally about modernized major label groups in 2023?
First, signing a truly diverse array of new artists, with specific attention on building a strong presence in hip-hop and R&B.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
He’s a great motivator and I’m proud of how he’s stepped into this leadership role and excelled over the past two years.
And I’m really glad you mentioned the TikTok-in-2023 wrap-up. Overall, Capitol was the top-performing label across the global and US lists, which tells yet another facet of our success story.
What were your biggest priorities for change on day one as Chair of Capitol Music Group – and what do they tell us more generally about modernized major label groups in 2023?
First, signing a truly diverse array of new artists, with specific attention on building a strong presence in hip-hop and R&B. Our President of A&R, Jeremy Vuernick, has been crucial to working with me in this regard, as well as overseeing the making of our records.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
He’s a great motivator and I’m proud of how he’s stepped into this leadership role and excelled over the past two years.
And I’m really glad you mentioned the TikTok-in-2023 wrap-up. Overall, Capitol was the top-performing label across the global and US lists, which tells yet another facet of our success story.
What were your biggest priorities for change on day one as Chair of Capitol Music Group – and what do they tell us more generally about modernized major label groups in 2023?
First, signing a truly diverse array of new artists, with specific attention on building a strong presence in hip-hop and R&B. Our President of A&R, Jeremy Vuernick, has been crucial to working with me in this regard, as well as overseeing the making of our records. The company hadn’t been consistently competitive in these areas for a very long time, and, remember: Motown had been spun off on its own long before I took the reins of the company.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
And I’m really glad you mentioned the TikTok-in-2023 wrap-up. Overall, Capitol was the top-performing label across the global and US lists, which tells yet another facet of our success story.
What were your biggest priorities for change on day one as Chair of Capitol Music Group – and what do they tell us more generally about modernized major label groups in 2023?
First, signing a truly diverse array of new artists, with specific attention on building a strong presence in hip-hop and R&B. Our President of A&R, Jeremy Vuernick, has been crucial to working with me in this regard, as well as overseeing the making of our records. The company hadn’t been consistently competitive in these areas for a very long time, and, remember: Motown had been spun off on its own long before I took the reins of the company. [Motown was spun out in early 2021, then returned to CMG in early 2023].
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Overall, Capitol was the top-performing label across the global and US lists, which tells yet another facet of our success story.
What were your biggest priorities for change on day one as Chair of Capitol Music Group – and what do they tell us more generally about modernized major label groups in 2023?
First, signing a truly diverse array of new artists, with specific attention on building a strong presence in hip-hop and R&B. Our President of A&R, Jeremy Vuernick, has been crucial to working with me in this regard, as well as overseeing the making of our records. The company hadn’t been consistently competitive in these areas for a very long time, and, remember: Motown had been spun off on its own long before I took the reins of the company. [Motown was spun out in early 2021, then returned to CMG in early 2023].
Second, we took a hard look at every aspect of our business.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Overall, Capitol was the top-performing label across the global and US lists, which tells yet another facet of our success story.
What were your biggest priorities for change on day one as Chair of Capitol Music Group – and what do they tell us more generally about modernized major label groups in 2023?
First, signing a truly diverse array of new artists, with specific attention on building a strong presence in hip-hop and R&B. Our President of A&R, Jeremy Vuernick, has been crucial to working with me in this regard, as well as overseeing the making of our records. The company hadn’t been consistently competitive in these areas for a very long time, and, remember: Motown had been spun off on its own long before I took the reins of the company. [Motown was spun out in early 2021, then returned to CMG in early 2023].
Second, we took a hard look at every aspect of our business. We revamped our entire organizational structure, reset our value system, and even replaced certain terminology that was outdated.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
What were your biggest priorities for change on day one as Chair of Capitol Music Group – and what do they tell us more generally about modernized major label groups in 2023?
First, signing a truly diverse array of new artists, with specific attention on building a strong presence in hip-hop and R&B. Our President of A&R, Jeremy Vuernick, has been crucial to working with me in this regard, as well as overseeing the making of our records. The company hadn’t been consistently competitive in these areas for a very long time, and, remember: Motown had been spun off on its own long before I took the reins of the company. [Motown was spun out in early 2021, then returned to CMG in early 2023].
Second, we took a hard look at every aspect of our business. We revamped our entire organizational structure, reset our value system, and even replaced certain terminology that was outdated. All to meet the needs of the modern music business.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
First, signing a truly diverse array of new artists, with specific attention on building a strong presence in hip-hop and R&B. Our President of A&R, Jeremy Vuernick, has been crucial to working with me in this regard, as well as overseeing the making of our records. The company hadn’t been consistently competitive in these areas for a very long time, and, remember: Motown had been spun off on its own long before I took the reins of the company. [Motown was spun out in early 2021, then returned to CMG in early 2023].
Second, we took a hard look at every aspect of our business. We revamped our entire organizational structure, reset our value system, and even replaced certain terminology that was outdated. All to meet the needs of the modern music business. Arjun was key to this process; his expertise really drove a new dynamic in how marketing, creative, international, digital and commerce now interact.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Our President of A&R, Jeremy Vuernick, has been crucial to working with me in this regard, as well as overseeing the making of our records. The company hadn’t been consistently competitive in these areas for a very long time, and, remember: Motown had been spun off on its own long before I took the reins of the company. [Motown was spun out in early 2021, then returned to CMG in early 2023].
Second, we took a hard look at every aspect of our business. We revamped our entire organizational structure, reset our value system, and even replaced certain terminology that was outdated. All to meet the needs of the modern music business. Arjun was key to this process; his expertise really drove a new dynamic in how marketing, creative, international, digital and commerce now interact.
“Today, literally every plan is tailored for a specific artist or project — not pulled from a well-worn playbook — and our focus is on finding and creating opportunities that will have an impact, no matter where an artist is in their development.”
Today, literally every plan at CMG is tailored for a specific artist or project — not pulled from a well-worn playbook — and our focus is on finding and creating opportunities that will have an impact, no matter where an artist is in their development.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Second, we took a hard look at every aspect of our business. We revamped our entire organizational structure, reset our value system, and even replaced certain terminology that was outdated. All to meet the needs of the modern music business. Arjun was key to this process; his expertise really drove a new dynamic in how marketing, creative, international, digital and commerce now interact.
“Today, literally every plan is tailored for a specific artist or project — not pulled from a well-worn playbook — and our focus is on finding and creating opportunities that will have an impact, no matter where an artist is in their development.”
Today, literally every plan at CMG is tailored for a specific artist or project — not pulled from a well-worn playbook — and our focus is on finding and creating opportunities that will have an impact, no matter where an artist is in their development. The artist’s vision still lies at the heart of every plan, but we really listen to the audience, which is smarter and savvier than ever, to determine if our marketing direction is working and if our artists are properly engaged with their audience.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
All to meet the needs of the modern music business. Arjun was key to this process; his expertise really drove a new dynamic in how marketing, creative, international, digital and commerce now interact.
“Today, literally every plan is tailored for a specific artist or project — not pulled from a well-worn playbook — and our focus is on finding and creating opportunities that will have an impact, no matter where an artist is in their development.”
Today, literally every plan at CMG is tailored for a specific artist or project — not pulled from a well-worn playbook — and our focus is on finding and creating opportunities that will have an impact, no matter where an artist is in their development. The artist’s vision still lies at the heart of every plan, but we really listen to the audience, which is smarter and savvier than ever, to determine if our marketing direction is working and if our artists are properly engaged with their audience.
We strive to be ideas-driven and have honest constructive conversations with our artists and each other.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Arjun was key to this process; his expertise really drove a new dynamic in how marketing, creative, international, digital and commerce now interact.
“Today, literally every plan is tailored for a specific artist or project — not pulled from a well-worn playbook — and our focus is on finding and creating opportunities that will have an impact, no matter where an artist is in their development.”
Today, literally every plan at CMG is tailored for a specific artist or project — not pulled from a well-worn playbook — and our focus is on finding and creating opportunities that will have an impact, no matter where an artist is in their development. The artist’s vision still lies at the heart of every plan, but we really listen to the audience, which is smarter and savvier than ever, to determine if our marketing direction is working and if our artists are properly engaged with their audience.
We strive to be ideas-driven and have honest constructive conversations with our artists and each other. We run our business efficiently, and are constantly thinking about where we find real value for our artists.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
“Today, literally every plan is tailored for a specific artist or project — not pulled from a well-worn playbook — and our focus is on finding and creating opportunities that will have an impact, no matter where an artist is in their development.”
Today, literally every plan at CMG is tailored for a specific artist or project — not pulled from a well-worn playbook — and our focus is on finding and creating opportunities that will have an impact, no matter where an artist is in their development. The artist’s vision still lies at the heart of every plan, but we really listen to the audience, which is smarter and savvier than ever, to determine if our marketing direction is working and if our artists are properly engaged with their audience.
We strive to be ideas-driven and have honest constructive conversations with our artists and each other. We run our business efficiently, and are constantly thinking about where we find real value for our artists.
Were there any other things at the top of your ‘to-do’ list?
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
The artist’s vision still lies at the heart of every plan, but we really listen to the audience, which is smarter and savvier than ever, to determine if our marketing direction is working and if our artists are properly engaged with their audience.
We strive to be ideas-driven and have honest constructive conversations with our artists and each other. We run our business efficiently, and are constantly thinking about where we find real value for our artists.
Were there any other things at the top of your ‘to-do’ list?
Prioritization. I think companies often use that word to mean, “we’re going to focus on one group of artists and ignore all the others.” For CMG, it means defining what success can uniquely mean for each artist, and then delivering for them.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
The artist’s vision still lies at the heart of every plan, but we really listen to the audience, which is smarter and savvier than ever, to determine if our marketing direction is working and if our artists are properly engaged with their audience.
We strive to be ideas-driven and have honest constructive conversations with our artists and each other. We run our business efficiently, and are constantly thinking about where we find real value for our artists.
Were there any other things at the top of your ‘to-do’ list?
Prioritization. I think companies often use that word to mean, “we’re going to focus on one group of artists and ignore all the others.” For CMG, it means defining what success can uniquely mean for each artist, and then delivering for them.
We identify which artists will benefit from, say, the close attention of a small group of people who will bring passion and nuance to marketing and development.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
The artist’s vision still lies at the heart of every plan, but we really listen to the audience, which is smarter and savvier than ever, to determine if our marketing direction is working and if our artists are properly engaged with their audience.
We strive to be ideas-driven and have honest constructive conversations with our artists and each other. We run our business efficiently, and are constantly thinking about where we find real value for our artists.
Were there any other things at the top of your ‘to-do’ list?
Prioritization. I think companies often use that word to mean, “we’re going to focus on one group of artists and ignore all the others.” For CMG, it means defining what success can uniquely mean for each artist, and then delivering for them.
We identify which artists will benefit from, say, the close attention of a small group of people who will bring passion and nuance to marketing and development. Others will clearly need the full power of our organization firing on all cylinders from the get-go.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
We strive to be ideas-driven and have honest constructive conversations with our artists and each other. We run our business efficiently, and are constantly thinking about where we find real value for our artists.
Were there any other things at the top of your ‘to-do’ list?
Prioritization. I think companies often use that word to mean, “we’re going to focus on one group of artists and ignore all the others.” For CMG, it means defining what success can uniquely mean for each artist, and then delivering for them.
We identify which artists will benefit from, say, the close attention of a small group of people who will bring passion and nuance to marketing and development. Others will clearly need the full power of our organization firing on all cylinders from the get-go.
What’s particularly changed in how you approach artist campaigns both domestically and internationally?
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
We strive to be ideas-driven and have honest constructive conversations with our artists and each other. We run our business efficiently, and are constantly thinking about where we find real value for our artists.
Were there any other things at the top of your ‘to-do’ list?
Prioritization. I think companies often use that word to mean, “we’re going to focus on one group of artists and ignore all the others.” For CMG, it means defining what success can uniquely mean for each artist, and then delivering for them.
We identify which artists will benefit from, say, the close attention of a small group of people who will bring passion and nuance to marketing and development. Others will clearly need the full power of our organization firing on all cylinders from the get-go.
What’s particularly changed in how you approach artist campaigns both domestically and internationally?
We engage directly with international partners earlier than ever before, and don’t unfairly rely on our ex-US affiliates within UMG to do the heavy lifting early on.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
We run our business efficiently, and are constantly thinking about where we find real value for our artists.
Were there any other things at the top of your ‘to-do’ list?
Prioritization. I think companies often use that word to mean, “we’re going to focus on one group of artists and ignore all the others.” For CMG, it means defining what success can uniquely mean for each artist, and then delivering for them.
We identify which artists will benefit from, say, the close attention of a small group of people who will bring passion and nuance to marketing and development. Others will clearly need the full power of our organization firing on all cylinders from the get-go.
What’s particularly changed in how you approach artist campaigns both domestically and internationally?
We engage directly with international partners earlier than ever before, and don’t unfairly rely on our ex-US affiliates within UMG to do the heavy lifting early on. They have their own local repertoire to work on.
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
We run our business efficiently, and are constantly thinking about where we find real value for our artists.
Were there any other things at the top of your ‘to-do’ list?
Prioritization. I think companies often use that word to mean, “we’re going to focus on one group of artists and ignore all the others.” For CMG, it means defining what success can uniquely mean for each artist, and then delivering for them.
We identify which artists will benefit from, say, the close attention of a small group of people who will bring passion and nuance to marketing and development. Others will clearly need the full power of our organization firing on all cylinders from the get-go.
What’s particularly changed in how you approach artist campaigns both domestically and internationally?
We engage directly with international partners earlier than ever before, and don’t unfairly rely on our ex-US affiliates within UMG to do the heavy lifting early on. They have their own local repertoire to work on.
A good case in point is Doechii’s What It Is, which is platinum in the U.S.
|
15185
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Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Prioritization. I think companies often use that word to mean, “we’re going to focus on one group of artists and ignore all the others.” For CMG, it means defining what success can uniquely mean for each artist, and then delivering for them.
We identify which artists will benefit from, say, the close attention of a small group of people who will bring passion and nuance to marketing and development. Others will clearly need the full power of our organization firing on all cylinders from the get-go.
What’s particularly changed in how you approach artist campaigns both domestically and internationally?
We engage directly with international partners earlier than ever before, and don’t unfairly rely on our ex-US affiliates within UMG to do the heavy lifting early on. They have their own local repertoire to work on.
A good case in point is Doechii’s What It Is, which is platinum in the U.S. and has surpassed 1.1 billion worldwide streams so far.
|
15186
|
Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Prioritization. I think companies often use that word to mean, “we’re going to focus on one group of artists and ignore all the others.” For CMG, it means defining what success can uniquely mean for each artist, and then delivering for them.
We identify which artists will benefit from, say, the close attention of a small group of people who will bring passion and nuance to marketing and development. Others will clearly need the full power of our organization firing on all cylinders from the get-go.
What’s particularly changed in how you approach artist campaigns both domestically and internationally?
We engage directly with international partners earlier than ever before, and don’t unfairly rely on our ex-US affiliates within UMG to do the heavy lifting early on. They have their own local repertoire to work on.
A good case in point is Doechii’s What It Is, which is platinum in the U.S. and has surpassed 1.1 billion worldwide streams so far. Our team instigated innovative digital strategies through TikTok in Nigeria, then Kenya, which in turn prompted a reaction in the Philippines, then to China with Douyin.
|
15187
|
Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
We identify which artists will benefit from, say, the close attention of a small group of people who will bring passion and nuance to marketing and development. Others will clearly need the full power of our organization firing on all cylinders from the get-go.
What’s particularly changed in how you approach artist campaigns both domestically and internationally?
We engage directly with international partners earlier than ever before, and don’t unfairly rely on our ex-US affiliates within UMG to do the heavy lifting early on. They have their own local repertoire to work on.
A good case in point is Doechii’s What It Is, which is platinum in the U.S. and has surpassed 1.1 billion worldwide streams so far. Our team instigated innovative digital strategies through TikTok in Nigeria, then Kenya, which in turn prompted a reaction in the Philippines, then to China with Douyin.
Within a few weeks, there were 1.5 million daily ‘creates’ [using the artist’s music] across those platforms.
|
15188
|
Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Others will clearly need the full power of our organization firing on all cylinders from the get-go.
What’s particularly changed in how you approach artist campaigns both domestically and internationally?
We engage directly with international partners earlier than ever before, and don’t unfairly rely on our ex-US affiliates within UMG to do the heavy lifting early on. They have their own local repertoire to work on.
A good case in point is Doechii’s What It Is, which is platinum in the U.S. and has surpassed 1.1 billion worldwide streams so far. Our team instigated innovative digital strategies through TikTok in Nigeria, then Kenya, which in turn prompted a reaction in the Philippines, then to China with Douyin.
Within a few weeks, there were 1.5 million daily ‘creates’ [using the artist’s music] across those platforms.
“A big reason for our early emphasis on international is to start the process of building revenue streams as early as possible.
|
15189
|
Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Others will clearly need the full power of our organization firing on all cylinders from the get-go.
What’s particularly changed in how you approach artist campaigns both domestically and internationally?
We engage directly with international partners earlier than ever before, and don’t unfairly rely on our ex-US affiliates within UMG to do the heavy lifting early on. They have their own local repertoire to work on.
A good case in point is Doechii’s What It Is, which is platinum in the U.S. and has surpassed 1.1 billion worldwide streams so far. Our team instigated innovative digital strategies through TikTok in Nigeria, then Kenya, which in turn prompted a reaction in the Philippines, then to China with Douyin.
Within a few weeks, there were 1.5 million daily ‘creates’ [using the artist’s music] across those platforms.
“A big reason for our early emphasis on international is to start the process of building revenue streams as early as possible. I’m talking about brand building and direct-to-fan monetization.”
A big reason for our early emphasis on international is to start the process of building revenue streams as early as possible.
|
15190
|
Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
They have their own local repertoire to work on.
A good case in point is Doechii’s What It Is, which is platinum in the U.S. and has surpassed 1.1 billion worldwide streams so far. Our team instigated innovative digital strategies through TikTok in Nigeria, then Kenya, which in turn prompted a reaction in the Philippines, then to China with Douyin.
Within a few weeks, there were 1.5 million daily ‘creates’ [using the artist’s music] across those platforms.
“A big reason for our early emphasis on international is to start the process of building revenue streams as early as possible. I’m talking about brand building and direct-to-fan monetization.”
A big reason for our early emphasis on international is to start the process of building revenue streams as early as possible. I’m talking about brand building and direct-to-fan monetization.
|
15191
|
Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
They have their own local repertoire to work on.
A good case in point is Doechii’s What It Is, which is platinum in the U.S. and has surpassed 1.1 billion worldwide streams so far. Our team instigated innovative digital strategies through TikTok in Nigeria, then Kenya, which in turn prompted a reaction in the Philippines, then to China with Douyin.
Within a few weeks, there were 1.5 million daily ‘creates’ [using the artist’s music] across those platforms.
“A big reason for our early emphasis on international is to start the process of building revenue streams as early as possible. I’m talking about brand building and direct-to-fan monetization.”
A big reason for our early emphasis on international is to start the process of building revenue streams as early as possible. I’m talking about brand building and direct-to-fan monetization.
Ice Spice is a great example of that; she still hasn’t released her debut album, but is recognized around the world through commercials, syncs in video games, TV and film, a big soundtrack presence, and innovative products on her own store.
|
15192
|
Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Our team instigated innovative digital strategies through TikTok in Nigeria, then Kenya, which in turn prompted a reaction in the Philippines, then to China with Douyin.
Within a few weeks, there were 1.5 million daily ‘creates’ [using the artist’s music] across those platforms.
“A big reason for our early emphasis on international is to start the process of building revenue streams as early as possible. I’m talking about brand building and direct-to-fan monetization.”
A big reason for our early emphasis on international is to start the process of building revenue streams as early as possible. I’m talking about brand building and direct-to-fan monetization.
Ice Spice is a great example of that; she still hasn’t released her debut album, but is recognized around the world through commercials, syncs in video games, TV and film, a big soundtrack presence, and innovative products on her own store.
Have you seen the Ice Spice American Flag or Chia Pet?
|
15193
|
Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Our team instigated innovative digital strategies through TikTok in Nigeria, then Kenya, which in turn prompted a reaction in the Philippines, then to China with Douyin.
Within a few weeks, there were 1.5 million daily ‘creates’ [using the artist’s music] across those platforms.
“A big reason for our early emphasis on international is to start the process of building revenue streams as early as possible. I’m talking about brand building and direct-to-fan monetization.”
A big reason for our early emphasis on international is to start the process of building revenue streams as early as possible. I’m talking about brand building and direct-to-fan monetization.
Ice Spice is a great example of that; she still hasn’t released her debut album, but is recognized around the world through commercials, syncs in video games, TV and film, a big soundtrack presence, and innovative products on her own store.
Have you seen the Ice Spice American Flag or Chia Pet?
What achievements are you most proud of in the past 12 months?
|
15194
|
Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Within a few weeks, there were 1.5 million daily ‘creates’ [using the artist’s music] across those platforms.
“A big reason for our early emphasis on international is to start the process of building revenue streams as early as possible. I’m talking about brand building and direct-to-fan monetization.”
A big reason for our early emphasis on international is to start the process of building revenue streams as early as possible. I’m talking about brand building and direct-to-fan monetization.
Ice Spice is a great example of that; she still hasn’t released her debut album, but is recognized around the world through commercials, syncs in video games, TV and film, a big soundtrack presence, and innovative products on her own store.
Have you seen the Ice Spice American Flag or Chia Pet?
What achievements are you most proud of in the past 12 months?
We’ve had an incredible year.
|
15195
|
Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Within a few weeks, there were 1.5 million daily ‘creates’ [using the artist’s music] across those platforms.
“A big reason for our early emphasis on international is to start the process of building revenue streams as early as possible. I’m talking about brand building and direct-to-fan monetization.”
A big reason for our early emphasis on international is to start the process of building revenue streams as early as possible. I’m talking about brand building and direct-to-fan monetization.
Ice Spice is a great example of that; she still hasn’t released her debut album, but is recognized around the world through commercials, syncs in video games, TV and film, a big soundtrack presence, and innovative products on her own store.
Have you seen the Ice Spice American Flag or Chia Pet?
What achievements are you most proud of in the past 12 months?
We’ve had an incredible year. Call it our biggest, our best, our strongest—they’re all accurate.
|
15196
|
Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
“A big reason for our early emphasis on international is to start the process of building revenue streams as early as possible. I’m talking about brand building and direct-to-fan monetization.”
A big reason for our early emphasis on international is to start the process of building revenue streams as early as possible. I’m talking about brand building and direct-to-fan monetization.
Ice Spice is a great example of that; she still hasn’t released her debut album, but is recognized around the world through commercials, syncs in video games, TV and film, a big soundtrack presence, and innovative products on her own store.
Have you seen the Ice Spice American Flag or Chia Pet?
What achievements are you most proud of in the past 12 months?
We’ve had an incredible year. Call it our biggest, our best, our strongest—they’re all accurate.
I’m not one to rattle off a lot of statistics, but I will say that our year-over-year market share is up by 25% and we’ve moved up a notch in the label rankings as well.
|
15197
|
Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
I’m talking about brand building and direct-to-fan monetization.”
A big reason for our early emphasis on international is to start the process of building revenue streams as early as possible. I’m talking about brand building and direct-to-fan monetization.
Ice Spice is a great example of that; she still hasn’t released her debut album, but is recognized around the world through commercials, syncs in video games, TV and film, a big soundtrack presence, and innovative products on her own store.
Have you seen the Ice Spice American Flag or Chia Pet?
What achievements are you most proud of in the past 12 months?
We’ve had an incredible year. Call it our biggest, our best, our strongest—they’re all accurate.
I’m not one to rattle off a lot of statistics, but I will say that our year-over-year market share is up by 25% and we’ve moved up a notch in the label rankings as well.
“We’ve had an incredible year.
|
15198
|
Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
I’m talking about brand building and direct-to-fan monetization.
Ice Spice is a great example of that; she still hasn’t released her debut album, but is recognized around the world through commercials, syncs in video games, TV and film, a big soundtrack presence, and innovative products on her own store.
Have you seen the Ice Spice American Flag or Chia Pet?
What achievements are you most proud of in the past 12 months?
We’ve had an incredible year. Call it our biggest, our best, our strongest—they’re all accurate.
I’m not one to rattle off a lot of statistics, but I will say that our year-over-year market share is up by 25% and we’ve moved up a notch in the label rankings as well.
“We’ve had an incredible year. Call it our biggest, our best, our strongest—they’re all accurate.”
You referred to CMG not being in strong shape and going through turbulence when I took over, and that’s all true.
|
15199
|
Michelle Jubelirer on Ice Spice, The Beatles, and reinventing Capitol Music Group: ‘I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.’
Ice Spice is a great example of that; she still hasn’t released her debut album, but is recognized around the world through commercials, syncs in video games, TV and film, a big soundtrack presence, and innovative products on her own store.
Have you seen the Ice Spice American Flag or Chia Pet?
What achievements are you most proud of in the past 12 months?
We’ve had an incredible year. Call it our biggest, our best, our strongest—they’re all accurate.
I’m not one to rattle off a lot of statistics, but I will say that our year-over-year market share is up by 25% and we’ve moved up a notch in the label rankings as well.
“We’ve had an incredible year. Call it our biggest, our best, our strongest—they’re all accurate.”
You referred to CMG not being in strong shape and going through turbulence when I took over, and that’s all true.
I don’t think any label group has been able to turn things around as quickly as my team and I have done in less than two years.
|
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