| { |
| "dataset": "changes", |
| "title": "WhatsApp API pricing changes", |
| "description": "A dated, sourced ledger of every recorded change to WhatsApp Business Platform pricing since 2019, with provenance and — where two rate cards bracket the change — the figures before and after.", |
| "license": { |
| "name": "CC BY 4.0", |
| "url": "https://creativecommons.org/licenses/by/4.0/" |
| }, |
| "attribution": "WhaTools — https://wha.tools/whatsapp-api-pricing-history", |
| "source": "https://wha.tools/whatsapp-api-pricing-history", |
| "verified": "2026-08-06", |
| "upstream": "https://developers.facebook.com/docs/whatsapp/pricing", |
| "pricingCalendar": { |
| "quarterMonths": [ |
| 1, |
| 4, |
| 7, |
| 10 |
| ], |
| "noticeMonths": { |
| "rateCard": 1, |
| "modelAddOn": 3, |
| "modelChange": 6 |
| }, |
| "source": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| }, |
| "eras": [ |
| { |
| "id": "era-templated-message", |
| "from": "2019-06-01", |
| "until": "2022-02-01", |
| "name": "Per templated message, volume-tiered", |
| "unit": "Delivered template message", |
| "summary": "Meta charged for each delivered templated message, priced by the recipient’s country and by how many messages were delivered to that country in the calendar month — bands running from the first 250,000 to over 25 million. Replies inside a 24-hour “Customer Care Window” opened by the user were free.", |
| "sources": [ |
| { |
| "label": "Meta — List Price Schedule, June 2019", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "era-conversation-two-category", |
| "from": "2022-02-01", |
| "until": "2023-06-01", |
| "name": "Conversation-based, two categories", |
| "unit": "24-hour conversation", |
| "summary": "Billing moved from notifications to 24-hour conversations, split only into user-initiated and business-initiated. Each WhatsApp Business Account got 1,000 free conversations a month, and conversations opened from a Click-to-WhatsApp ad or a Page call-to-action button were free.", |
| "sources": [ |
| { |
| "label": "Meta — Conversation-based pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/conversation-based-pricing" |
| } |
| ] |
| }, |
| { |
| "id": "era-conversation-four-category", |
| "from": "2023-06-01", |
| "until": "2025-07-01", |
| "name": "Conversation-based, four categories", |
| "unit": "24-hour conversation", |
| "summary": "Conversations were re-cut into marketing, utility, authentication and service, each priced separately and all four billed. Service conversations became free in November 2024, and authentication-international rates arrived in June 2024.", |
| "sources": [ |
| { |
| "label": "Meta — Conversation-based pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/conversation-based-pricing" |
| } |
| ] |
| }, |
| { |
| "id": "era-per-message", |
| "from": "2025-07-01", |
| "until": null, |
| "name": "Per message", |
| "unit": "Delivered template message", |
| "summary": "Meta charges per delivered template message rather than per conversation. Utility templates sent inside an open customer service window are free, non-template messages are free, and utility and authentication earn volume discounts. Marketing is always billed and has no tiers.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| } |
| ], |
| "eraRateCards": [ |
| { |
| "eraId": "era-conversation-two-category", |
| "effective": "2022-02-01", |
| "captured": "2021-12-01", |
| "unit": "24-hour conversation", |
| "source": { |
| "label": "Meta — Conversation-Based Pricing (archived 1 December 2021)", |
| "url": "https://web.archive.org/web/20211201044234/https://developers.facebook.com/docs/whatsapp/pricing/conversationpricing/" |
| }, |
| "categories": [ |
| { |
| "id": "businessInitiated", |
| "label": "Business-initiated" |
| }, |
| { |
| "id": "userInitiated", |
| "label": "User-initiated" |
| } |
| ], |
| "currencies": [ |
| "USD", |
| "EUR", |
| "INR", |
| "IDR", |
| "GBP", |
| "AUD" |
| ], |
| "markets": [ |
| "AR", |
| "BR", |
| "CL", |
| "CO", |
| "EG", |
| "FR", |
| "DE", |
| "IN", |
| "ID", |
| "IL", |
| "IT", |
| "MY", |
| "MX", |
| "NL", |
| "NG", |
| "PK", |
| "PE", |
| "RU", |
| "SA", |
| "ZA", |
| "ES", |
| "TR", |
| "AE", |
| "GB", |
| "NA", |
| "AFRICA", |
| "APAC", |
| "CEE", |
| "LATAM", |
| "MIDEAST", |
| "WEUROPE", |
| "OTHER" |
| ], |
| "rates": { |
| "USD": { |
| "AR": [ |
| 0.0526, |
| 0.0316 |
| ], |
| "BR": [ |
| 0.05, |
| 0.03 |
| ], |
| "CL": [ |
| 0.0757, |
| 0.0454 |
| ], |
| "CO": [ |
| 0.01, |
| 0.006 |
| ], |
| "EG": [ |
| 0.1073, |
| 0.0644 |
| ], |
| "FR": [ |
| 0.1432, |
| 0.0859 |
| ], |
| "DE": [ |
| 0.1365, |
| 0.0819 |
| ], |
| "IN": [ |
| 0.0066, |
| 0.004 |
| ], |
| "ID": [ |
| 0.0316, |
| 0.019 |
| ], |
| "IL": [ |
| 0.03, |
| 0.018 |
| ], |
| "IT": [ |
| 0.0643, |
| 0.0386 |
| ], |
| "MY": [ |
| 0.0732, |
| 0.022 |
| ], |
| "MX": [ |
| 0.0349, |
| 0.0105 |
| ], |
| "NL": [ |
| 0.1485, |
| 0.0891 |
| ], |
| "NG": [ |
| 0.0516, |
| 0.031 |
| ], |
| "PK": [ |
| 0.0473, |
| 0.0142 |
| ], |
| "PE": [ |
| 0.0598, |
| 0.0179 |
| ], |
| "RU": [ |
| 0.0663, |
| 0.0398 |
| ], |
| "SA": [ |
| 0.0325, |
| 0.0195 |
| ], |
| "ZA": [ |
| 0.028, |
| 0.0168 |
| ], |
| "ES": [ |
| 0.0615, |
| 0.0369 |
| ], |
| "TR": [ |
| 0.01, |
| 0.003 |
| ], |
| "AE": [ |
| 0.0316, |
| 0.019 |
| ], |
| "GB": [ |
| 0.0647, |
| 0.0388 |
| ], |
| "NA": [ |
| 0.0147, |
| 0.0088 |
| ], |
| "AFRICA": [ |
| 0.1208, |
| 0.0363 |
| ], |
| "APAC": [ |
| 0.0745, |
| 0.0224 |
| ], |
| "CEE": [ |
| 0.0835, |
| 0.025 |
| ], |
| "LATAM": [ |
| 0.0706, |
| 0.0423 |
| ], |
| "MIDEAST": [ |
| 0.0727, |
| 0.0218 |
| ], |
| "WEUROPE": [ |
| 0.1324, |
| 0.0397 |
| ], |
| "OTHER": [ |
| 0.0483, |
| 0.0145 |
| ] |
| }, |
| "EUR": { |
| "AR": [ |
| 0.0436, |
| 0.0261 |
| ], |
| "BR": [ |
| 0.0414, |
| 0.0248 |
| ], |
| "CL": [ |
| 0.0627, |
| 0.0376 |
| ], |
| "CO": [ |
| 0.0083, |
| 0.005 |
| ], |
| "EG": [ |
| 0.0889, |
| 0.0533 |
| ], |
| "FR": [ |
| 0.1186, |
| 0.0712 |
| ], |
| "DE": [ |
| 0.1131, |
| 0.0679 |
| ], |
| "IN": [ |
| 0.0055, |
| 0.0033 |
| ], |
| "ID": [ |
| 0.0262, |
| 0.0157 |
| ], |
| "IL": [ |
| 0.0248, |
| 0.0149 |
| ], |
| "IT": [ |
| 0.0532, |
| 0.0319 |
| ], |
| "MY": [ |
| 0.0606, |
| 0.0182 |
| ], |
| "MX": [ |
| 0.0289, |
| 0.0087 |
| ], |
| "NL": [ |
| 0.123, |
| 0.0738 |
| ], |
| "NG": [ |
| 0.0428, |
| 0.0257 |
| ], |
| "PK": [ |
| 0.0392, |
| 0.0118 |
| ], |
| "PE": [ |
| 0.0495, |
| 0.0149 |
| ], |
| "RU": [ |
| 0.0549, |
| 0.0329 |
| ], |
| "SA": [ |
| 0.0269, |
| 0.0161 |
| ], |
| "ZA": [ |
| 0.0232, |
| 0.0139 |
| ], |
| "ES": [ |
| 0.0509, |
| 0.0305 |
| ], |
| "TR": [ |
| 0.0083, |
| 0.0025 |
| ], |
| "AE": [ |
| 0.0262, |
| 0.0157 |
| ], |
| "GB": [ |
| 0.0536, |
| 0.0321 |
| ], |
| "NA": [ |
| 0.0122, |
| 0.0073 |
| ], |
| "AFRICA": [ |
| 0.1001, |
| 0.03 |
| ], |
| "APAC": [ |
| 0.0617, |
| 0.0185 |
| ], |
| "CEE": [ |
| 0.0691, |
| 0.0207 |
| ], |
| "LATAM": [ |
| 0.0584, |
| 0.0351 |
| ], |
| "MIDEAST": [ |
| 0.0602, |
| 0.0181 |
| ], |
| "WEUROPE": [ |
| 0.1096, |
| 0.0329 |
| ], |
| "OTHER": [ |
| 0.04, |
| 0.012 |
| ] |
| }, |
| "INR": { |
| "AR": [ |
| 3.855, |
| 2.313 |
| ], |
| "BR": [ |
| 3.6646, |
| 2.1987 |
| ], |
| "CL": [ |
| 5.5464, |
| 3.3279 |
| ], |
| "CO": [ |
| 0.7329, |
| 0.4397 |
| ], |
| "EG": [ |
| 7.8651, |
| 4.7191 |
| ], |
| "FR": [ |
| 10.4984, |
| 6.299 |
| ], |
| "DE": [ |
| 10.0073, |
| 6.0044 |
| ], |
| "IN": [ |
| 0.4843, |
| 0.2906 |
| ], |
| "ID": [ |
| 2.3151, |
| 1.389 |
| ], |
| "IL": [ |
| 2.1987, |
| 1.3192 |
| ], |
| "IT": [ |
| 4.7098, |
| 2.8259 |
| ], |
| "MY": [ |
| 5.3655, |
| 1.6096 |
| ], |
| "MX": [ |
| 2.5565, |
| 0.7669 |
| ], |
| "NL": [ |
| 10.8867, |
| 6.532 |
| ], |
| "NG": [ |
| 3.7851, |
| 2.271 |
| ], |
| "PK": [ |
| 3.4683, |
| 1.0405 |
| ], |
| "PE": [ |
| 4.3839, |
| 1.3152 |
| ], |
| "RU": [ |
| 4.8582, |
| 2.9149 |
| ], |
| "SA": [ |
| 2.3795, |
| 1.4277 |
| ], |
| "ZA": [ |
| 2.0554, |
| 1.2332 |
| ], |
| "ES": [ |
| 4.5044, |
| 2.7026 |
| ], |
| "TR": [ |
| 0.7329, |
| 0.2199 |
| ], |
| "AE": [ |
| 2.3165, |
| 1.3899 |
| ], |
| "GB": [ |
| 4.7413, |
| 2.8448 |
| ], |
| "NA": [ |
| 1.0768, |
| 0.6461 |
| ], |
| "AFRICA": [ |
| 8.8572, |
| 2.6572 |
| ], |
| "APAC": [ |
| 5.4617, |
| 1.6385 |
| ], |
| "CEE": [ |
| 6.1166, |
| 1.835 |
| ], |
| "LATAM": [ |
| 5.1716, |
| 3.103 |
| ], |
| "MIDEAST": [ |
| 5.3284, |
| 1.5985 |
| ], |
| "WEUROPE": [ |
| 9.7014, |
| 2.9104 |
| ], |
| "OTHER": [ |
| 3.5384, |
| 1.0615 |
| ] |
| }, |
| "IDR": { |
| "AR": [ |
| 750.66, |
| 450.4 |
| ], |
| "BR": [ |
| 713.58, |
| 428.15 |
| ], |
| "CL": [ |
| 1080.03, |
| 648.02 |
| ], |
| "CO": [ |
| 142.72, |
| 85.63 |
| ], |
| "EG": [ |
| 1531.53, |
| 918.92 |
| ], |
| "FR": [ |
| 2044.3, |
| 1226.58 |
| ], |
| "DE": [ |
| 1948.66, |
| 1169.2 |
| ], |
| "IN": [ |
| 94.3, |
| 56.58 |
| ], |
| "ID": [ |
| 450.8, |
| 270.48 |
| ], |
| "IL": [ |
| 428.15, |
| 256.89 |
| ], |
| "IT": [ |
| 917.1, |
| 550.26 |
| ], |
| "MY": [ |
| 1044.79, |
| 313.44 |
| ], |
| "MX": [ |
| 497.81, |
| 149.34 |
| ], |
| "NL": [ |
| 2119.91, |
| 1271.94 |
| ], |
| "NG": [ |
| 737.05, |
| 442.23 |
| ], |
| "PK": [ |
| 675.37, |
| 202.61 |
| ], |
| "PE": [ |
| 853.66, |
| 256.1 |
| ], |
| "RU": [ |
| 946.02, |
| 567.61 |
| ], |
| "SA": [ |
| 463.34, |
| 278.01 |
| ], |
| "ZA": [ |
| 400.24, |
| 240.14 |
| ], |
| "ES": [ |
| 877.11, |
| 526.27 |
| ], |
| "TR": [ |
| 142.72, |
| 42.81 |
| ], |
| "AE": [ |
| 451.07, |
| 270.64 |
| ], |
| "GB": [ |
| 923.25, |
| 553.95 |
| ], |
| "NA": [ |
| 209.68, |
| 125.81 |
| ], |
| "AFRICA": [ |
| 1724.72, |
| 517.41 |
| ], |
| "APAC": [ |
| 1063.53, |
| 319.06 |
| ], |
| "CEE": [ |
| 1191.06, |
| 357.32 |
| ], |
| "LATAM": [ |
| 1007.04, |
| 604.23 |
| ], |
| "MIDEAST": [ |
| 1037.58, |
| 311.27 |
| ], |
| "WEUROPE": [ |
| 1889.11, |
| 566.73 |
| ], |
| "OTHER": [ |
| 689.01, |
| 206.7 |
| ] |
| }, |
| "GBP": { |
| "AR": [ |
| 0.0379, |
| 0.0228 |
| ], |
| "BR": [ |
| 0.0361, |
| 0.0216 |
| ], |
| "CL": [ |
| 0.0546, |
| 0.0327 |
| ], |
| "CO": [ |
| 0.0072, |
| 0.0043 |
| ], |
| "EG": [ |
| 0.0774, |
| 0.0464 |
| ], |
| "FR": [ |
| 0.1033, |
| 0.062 |
| ], |
| "DE": [ |
| 0.0985, |
| 0.0591 |
| ], |
| "IN": [ |
| 0.0048, |
| 0.0029 |
| ], |
| "ID": [ |
| 0.0228, |
| 0.0137 |
| ], |
| "IL": [ |
| 0.0216, |
| 0.013 |
| ], |
| "IT": [ |
| 0.0463, |
| 0.0278 |
| ], |
| "MY": [ |
| 0.0528, |
| 0.0158 |
| ], |
| "MX": [ |
| 0.0252, |
| 0.0075 |
| ], |
| "NL": [ |
| 0.1071, |
| 0.0643 |
| ], |
| "NG": [ |
| 0.0372, |
| 0.0223 |
| ], |
| "PK": [ |
| 0.0341, |
| 0.0102 |
| ], |
| "PE": [ |
| 0.0431, |
| 0.0129 |
| ], |
| "RU": [ |
| 0.0478, |
| 0.0287 |
| ], |
| "SA": [ |
| 0.0234, |
| 0.014 |
| ], |
| "ZA": [ |
| 0.0202, |
| 0.0121 |
| ], |
| "ES": [ |
| 0.0443, |
| 0.0266 |
| ], |
| "TR": [ |
| 0.0072, |
| 0.0022 |
| ], |
| "AE": [ |
| 0.0228, |
| 0.0137 |
| ], |
| "GB": [ |
| 0.0467, |
| 0.028 |
| ], |
| "NA": [ |
| 0.0106, |
| 0.0064 |
| ], |
| "AFRICA": [ |
| 0.0871, |
| 0.0261 |
| ], |
| "APAC": [ |
| 0.0537, |
| 0.0161 |
| ], |
| "CEE": [ |
| 0.0602, |
| 0.0181 |
| ], |
| "LATAM": [ |
| 0.0509, |
| 0.0305 |
| ], |
| "MIDEAST": [ |
| 0.0524, |
| 0.0157 |
| ], |
| "WEUROPE": [ |
| 0.0955, |
| 0.0286 |
| ], |
| "OTHER": [ |
| 0.0348, |
| 0.0104 |
| ] |
| }, |
| "AUD": { |
| "AR": [ |
| 0.0684, |
| 0.041 |
| ], |
| "BR": [ |
| 0.065, |
| 0.039 |
| ], |
| "CL": [ |
| 0.0984, |
| 0.059 |
| ], |
| "CO": [ |
| 0.013, |
| 0.0078 |
| ], |
| "EG": [ |
| 0.1395, |
| 0.0837 |
| ], |
| "FR": [ |
| 0.1862, |
| 0.1117 |
| ], |
| "DE": [ |
| 0.1775, |
| 0.1065 |
| ], |
| "IN": [ |
| 0.0086, |
| 0.0052 |
| ], |
| "ID": [ |
| 0.0411, |
| 0.0246 |
| ], |
| "IL": [ |
| 0.039, |
| 0.0234 |
| ], |
| "IT": [ |
| 0.0835, |
| 0.0501 |
| ], |
| "MY": [ |
| 0.0951, |
| 0.0285 |
| ], |
| "MX": [ |
| 0.0453, |
| 0.0136 |
| ], |
| "NL": [ |
| 0.1931, |
| 0.1158 |
| ], |
| "NG": [ |
| 0.0671, |
| 0.0403 |
| ], |
| "PK": [ |
| 0.0615, |
| 0.0185 |
| ], |
| "PE": [ |
| 0.0777, |
| 0.0233 |
| ], |
| "RU": [ |
| 0.0862, |
| 0.0517 |
| ], |
| "SA": [ |
| 0.0422, |
| 0.0253 |
| ], |
| "ZA": [ |
| 0.0364, |
| 0.0219 |
| ], |
| "ES": [ |
| 0.0799, |
| 0.0479 |
| ], |
| "TR": [ |
| 0.013, |
| 0.0039 |
| ], |
| "AE": [ |
| 0.0411, |
| 0.0246 |
| ], |
| "GB": [ |
| 0.0841, |
| 0.0504 |
| ], |
| "NA": [ |
| 0.0191, |
| 0.0115 |
| ], |
| "AFRICA": [ |
| 0.1571, |
| 0.0471 |
| ], |
| "APAC": [ |
| 0.0969, |
| 0.0291 |
| ], |
| "CEE": [ |
| 0.1085, |
| 0.0325 |
| ], |
| "LATAM": [ |
| 0.0917, |
| 0.055 |
| ], |
| "MIDEAST": [ |
| 0.0945, |
| 0.0283 |
| ], |
| "WEUROPE": [ |
| 0.172, |
| 0.0516 |
| ], |
| "OTHER": [ |
| 0.0627, |
| 0.0188 |
| ] |
| } |
| } |
| } |
| ], |
| "changes": [ |
| { |
| "id": "2026-10-01-markets-standalone", |
| "effective": "2026-10-01", |
| "announced": "2026-06-01", |
| "area": "rates", |
| "summary": "Nine more markets move out of their regional groups onto standalone rates: Bangladesh, Iraq, Nepal and Sri Lanka get lower utility and authentication rates, while Kazakhstan, Kuwait, Morocco, Oman and Ukraine get higher ones. All nine gain an authentication-international rate above their current regional authentication rate.", |
| "provenance": "official", |
| "detail": "Announced ahead of time under Meta’s pricing calendar, which requires a month’s notice for a rate-card change. The figures themselves were due to be published by 1 September 2026.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-10-01-service-messages-billed", |
| "effective": "2026-10-01", |
| "area": "model", |
| "summary": "Service messages are to become chargeable, ending the unlimited free service conversations introduced in November 2024.", |
| "provenance": "reported", |
| "verifiedBy": "Multiple BSP changelogs describe the same date and scope; not yet confirmed against Meta’s own page from this repository.", |
| "sources": [ |
| { |
| "label": "ChakraHQ — service message pricing update", |
| "url": "https://chakrahq.com/article/whatsapp-api-pricing-update-service-messages-october-2026/" |
| }, |
| { |
| "label": "YCloud — 24-hour window pricing", |
| "url": "https://www.ycloud.com/blog/whatsapp-service-messages-24-hour-window-pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-08-01-business-agent-tokens", |
| "effective": "2026-08-01", |
| "area": "model", |
| "summary": "Meta Business Agent messages begin billing on token usage rather than per message, at roughly USD 2 per million tokens.", |
| "provenance": "reported", |
| "verifiedBy": "Reported consistently across BSP documentation; Meta’s own page not captured from this repository.", |
| "sources": [ |
| { |
| "label": "Meta — pricing for non-template messages", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/non-template-messages" |
| } |
| ] |
| }, |
| { |
| "id": "2026-07-01-brazil-brl-billing", |
| "effective": "2026-07-01", |
| "area": "billing", |
| "summary": "Billing localization for Brazil: eligible customers can create WhatsApp Business Accounts denominated in Brazilian reais, invoiced by Meta’s local entity. Existing accounts must migrate by 30 June 2027.", |
| "key": "currency:BRL", |
| "provenance": "official", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-07-01-markets-standalone", |
| "effective": "2026-07-01", |
| "area": "rates", |
| "summary": "Hong Kong, Hungary, Poland, Qatar, Romania and Singapore move out of their regional groups onto standalone rates, and their volume tiers become market-specific rather than counting toward the region’s.", |
| "provenance": "official", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-07-01-hk-authentication", |
| "effective": "2026-07-01", |
| "area": "rates", |
| "summary": "Hong Kong authentication rate rose 130%.", |
| "key": "market:HK.authentication", |
| "from": 0.0113, |
| "to": 0.026, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-07-01-hk-utility", |
| "effective": "2026-07-01", |
| "area": "rates", |
| "summary": "Hong Kong utility rate rose 130%.", |
| "key": "market:HK.utility", |
| "from": 0.0113, |
| "to": 0.026, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-07-01-hu-authentication", |
| "effective": "2026-07-01", |
| "area": "rates", |
| "summary": "Hungary authentication rate rose 65%.", |
| "key": "market:HU.authentication", |
| "from": 0.0212, |
| "to": 0.035, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-07-01-hu-utility", |
| "effective": "2026-07-01", |
| "area": "rates", |
| "summary": "Hungary utility rate rose 65%.", |
| "key": "market:HU.utility", |
| "from": 0.0212, |
| "to": 0.035, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-07-01-it-marketing", |
| "effective": "2026-07-01", |
| "area": "rates", |
| "summary": "Italy marketing rate rose 15%.", |
| "key": "market:IT.marketing", |
| "from": 0.0691, |
| "to": 0.0795, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-07-01-pl-authentication", |
| "effective": "2026-07-01", |
| "area": "rates", |
| "summary": "Poland authentication rate fell 42%.", |
| "key": "market:PL.authentication", |
| "from": 0.0212, |
| "to": 0.0122, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-07-01-pl-marketing", |
| "effective": "2026-07-01", |
| "area": "rates", |
| "summary": "Poland marketing rate fell 57%.", |
| "key": "market:PL.marketing", |
| "from": 0.086, |
| "to": 0.0366, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-07-01-pl-utility", |
| "effective": "2026-07-01", |
| "area": "rates", |
| "summary": "Poland utility rate fell 42%.", |
| "key": "market:PL.utility", |
| "from": 0.0212, |
| "to": 0.0122, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-07-01-qa-authentication", |
| "effective": "2026-07-01", |
| "area": "rates", |
| "summary": "Qatar authentication rate rose 32%.", |
| "key": "market:QA.authentication", |
| "from": 0.0091, |
| "to": 0.012, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-07-01-qa-utility", |
| "effective": "2026-07-01", |
| "area": "rates", |
| "summary": "Qatar utility rate rose 32%.", |
| "key": "market:QA.utility", |
| "from": 0.0091, |
| "to": 0.012, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-07-01-ro-authentication", |
| "effective": "2026-07-01", |
| "area": "rates", |
| "summary": "Romania authentication rate rose 37%.", |
| "key": "market:RO.authentication", |
| "from": 0.0212, |
| "to": 0.029, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-07-01-ro-utility", |
| "effective": "2026-07-01", |
| "area": "rates", |
| "summary": "Romania utility rate rose 37%.", |
| "key": "market:RO.utility", |
| "from": 0.0212, |
| "to": 0.029, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-07-01-sg-authentication", |
| "effective": "2026-07-01", |
| "area": "rates", |
| "summary": "Singapore authentication rate rose 42%.", |
| "key": "market:SG.authentication", |
| "from": 0.0113, |
| "to": 0.016, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-07-01-sg-utility", |
| "effective": "2026-07-01", |
| "area": "rates", |
| "summary": "Singapore utility rate rose 42%.", |
| "key": "market:SG.utility", |
| "from": 0.0113, |
| "to": 0.016, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-07-01-es-marketing", |
| "effective": "2026-07-01", |
| "area": "rates", |
| "summary": "Spain marketing rate rose 15%.", |
| "key": "market:ES.marketing", |
| "from": 0.0615, |
| "to": 0.0707, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-07-01-gb-marketing", |
| "effective": "2026-07-01", |
| "area": "rates", |
| "summary": "United Kingdom marketing rate rose 20%.", |
| "key": "market:GB.marketing", |
| "from": 0.0529, |
| "to": 0.0635, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-04-01-new-billing-currencies", |
| "effective": "2026-04-01", |
| "area": "billing", |
| "summary": "Eight new billing currencies introduced: Argentine peso, Chilean peso, Colombian peso, Malaysian ringgit, Peruvian sol, Saudi riyal, Singapore dollar and UAE dirham.", |
| "provenance": "official", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-04-01-rate-updates", |
| "effective": "2026-04-01", |
| "area": "rates", |
| "summary": "Saudi Arabia’s marketing rate rose, India’s authentication-international rate rose, Pakistan’s utility and authentication rates rose, and Turkey’s fell.", |
| "provenance": "official", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-04-01-in-auth-international", |
| "effective": "2026-04-01", |
| "area": "rates", |
| "summary": "India authentication-international rate rose 9%.", |
| "key": "market:IN.authenticationInternational", |
| "from": 0.028, |
| "to": 0.0304, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 October 2025; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-04-01-pk-authentication", |
| "effective": "2026-04-01", |
| "area": "rates", |
| "summary": "Pakistan authentication rate rose 85%.", |
| "key": "market:PK.authentication", |
| "from": 0.0054, |
| "to": 0.01, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 October 2025; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-04-01-pk-utility", |
| "effective": "2026-04-01", |
| "area": "rates", |
| "summary": "Pakistan utility rate rose 85%.", |
| "key": "market:PK.utility", |
| "from": 0.0054, |
| "to": 0.01, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 October 2025; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-04-01-sa-marketing", |
| "effective": "2026-04-01", |
| "area": "rates", |
| "summary": "Saudi Arabia marketing rate rose 10%.", |
| "key": "market:SA.marketing", |
| "from": 0.0455, |
| "to": 0.0501, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 October 2025; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-04-01-tr-authentication", |
| "effective": "2026-04-01", |
| "area": "rates", |
| "summary": "Turkey authentication rate fell 83%.", |
| "key": "market:TR.authentication", |
| "from": 0.0053, |
| "to": 0.0009, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 October 2025; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-04-01-tr-utility", |
| "effective": "2026-04-01", |
| "area": "rates", |
| "summary": "Turkey utility rate fell 83%.", |
| "key": "market:TR.utility", |
| "from": 0.0053, |
| "to": 0.0009, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 October 2025; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-02-16-ai-providers", |
| "effective": "2026-02-16", |
| "area": "policy", |
| "summary": "A separate pricing policy takes effect for “AI Providers” building on the WhatsApp Business Platform. Updated 12 May 2026.", |
| "provenance": "official", |
| "sources": [ |
| { |
| "label": "Meta — AI Providers pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/ai-providers" |
| } |
| ] |
| }, |
| { |
| "id": "2026-01-01-india-inr-billing", |
| "effective": "2026-01-01", |
| "area": "billing", |
| "summary": "Billing localization for India: eligible customers bill in rupees, invoiced locally. Existing accounts must migrate by 31 December 2026.", |
| "key": "currency:INR", |
| "provenance": "official", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-01-01-rate-updates", |
| "effective": "2026-01-01", |
| "area": "rates", |
| "summary": "India’s marketing rate rose; France and Egypt’s fell; North America’s utility and authentication rates fell.", |
| "provenance": "official", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-01-01-eg-marketing", |
| "effective": "2026-01-01", |
| "area": "rates", |
| "summary": "Egypt marketing rate fell 40%.", |
| "key": "market:EG.marketing", |
| "from": 0.1073, |
| "to": 0.0644, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 October 2025; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. Attributed to this date from Meta’s own “Previous rate card updates” list, which names the quarter each market moved in — our two cards bracket the window rather than sit either side of it.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-01-01-fr-marketing", |
| "effective": "2026-01-01", |
| "area": "rates", |
| "summary": "France marketing rate fell 40%.", |
| "key": "market:FR.marketing", |
| "from": 0.1432, |
| "to": 0.0859, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 October 2025; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. Attributed to this date from Meta’s own “Previous rate card updates” list, which names the quarter each market moved in — our two cards bracket the window rather than sit either side of it.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2026-01-01-in-marketing", |
| "effective": "2026-01-01", |
| "area": "rates", |
| "summary": "India marketing rate rose 10%.", |
| "key": "market:IN.marketing", |
| "from": 0.0107, |
| "to": 0.0118, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed against Meta’s USD rate card effective 1 October 2025; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. Attributed to this date from Meta’s own “Previous rate card updates” list, which names the quarter each market moved in — our two cards bracket the window rather than sit either side of it.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2025-10-01-rate-updates", |
| "effective": "2025-10-01", |
| "area": "rates", |
| "summary": "Colombia’s utility and authentication rates rose, Mexico’s marketing rate fell, the UAE’s rose, and Argentina, Egypt and Saudi Arabia saw reductions.", |
| "provenance": "official", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2025-10-01-ar-authentication", |
| "effective": "2025-10-01", |
| "area": "rates", |
| "summary": "Argentina authentication rate fell 10%.", |
| "key": "market:AR.authentication", |
| "from": 0.0289, |
| "to": 0.026, |
| "currency": "USD", |
| "provenance": "official", |
| "verifiedBy": "Diffed between Meta’s USD rate cards effective 1 July 2025 and 1 October 2025.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2025-10-01-ar-utility", |
| "effective": "2025-10-01", |
| "area": "rates", |
| "summary": "Argentina utility rate fell 10%.", |
| "key": "market:AR.utility", |
| "from": 0.0289, |
| "to": 0.026, |
| "currency": "USD", |
| "provenance": "official", |
| "verifiedBy": "Diffed between Meta’s USD rate cards effective 1 July 2025 and 1 October 2025.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2025-10-01-co-authentication", |
| "effective": "2025-10-01", |
| "area": "rates", |
| "summary": "Colombia authentication rate rose 300%.", |
| "key": "market:CO.authentication", |
| "from": 0.0002, |
| "to": 0.0008, |
| "currency": "USD", |
| "provenance": "official", |
| "verifiedBy": "Diffed between Meta’s USD rate cards effective 1 July 2025 and 1 October 2025.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2025-10-01-co-utility", |
| "effective": "2025-10-01", |
| "area": "rates", |
| "summary": "Colombia utility rate rose 300%.", |
| "key": "market:CO.utility", |
| "from": 0.0002, |
| "to": 0.0008, |
| "currency": "USD", |
| "provenance": "official", |
| "verifiedBy": "Diffed between Meta’s USD rate cards effective 1 July 2025 and 1 October 2025.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2025-10-01-eg-authentication", |
| "effective": "2025-10-01", |
| "area": "rates", |
| "summary": "Egypt authentication rate fell 31%.", |
| "key": "market:EG.authentication", |
| "from": 0.0052, |
| "to": 0.0036, |
| "currency": "USD", |
| "provenance": "official", |
| "verifiedBy": "Diffed between Meta’s USD rate cards effective 1 July 2025 and 1 October 2025.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2025-10-01-eg-utility", |
| "effective": "2025-10-01", |
| "area": "rates", |
| "summary": "Egypt utility rate fell 31%.", |
| "key": "market:EG.utility", |
| "from": 0.0052, |
| "to": 0.0036, |
| "currency": "USD", |
| "provenance": "official", |
| "verifiedBy": "Diffed between Meta’s USD rate cards effective 1 July 2025 and 1 October 2025.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2025-10-01-mx-marketing", |
| "effective": "2025-10-01", |
| "area": "rates", |
| "summary": "Mexico marketing rate fell 30%.", |
| "key": "market:MX.marketing", |
| "from": 0.0436, |
| "to": 0.0305, |
| "currency": "USD", |
| "provenance": "official", |
| "verifiedBy": "Diffed between Meta’s USD rate cards effective 1 July 2025 and 1 October 2025.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2025-10-01-sa-authentication", |
| "effective": "2025-10-01", |
| "area": "rates", |
| "summary": "Saudi Arabia authentication rate fell 7%.", |
| "key": "market:SA.authentication", |
| "from": 0.0115, |
| "to": 0.0107, |
| "currency": "USD", |
| "provenance": "official", |
| "verifiedBy": "Diffed between Meta’s USD rate cards effective 1 July 2025 and 1 October 2025.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2025-10-01-sa-utility", |
| "effective": "2025-10-01", |
| "area": "rates", |
| "summary": "Saudi Arabia utility rate fell 7%.", |
| "key": "market:SA.utility", |
| "from": 0.0115, |
| "to": 0.0107, |
| "currency": "USD", |
| "provenance": "official", |
| "verifiedBy": "Diffed between Meta’s USD rate cards effective 1 July 2025 and 1 October 2025.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2025-10-01-ae-marketing", |
| "effective": "2025-10-01", |
| "area": "rates", |
| "summary": "United Arab Emirates marketing rate rose 30%.", |
| "key": "market:AE.marketing", |
| "from": 0.0384, |
| "to": 0.0499, |
| "currency": "USD", |
| "provenance": "official", |
| "verifiedBy": "Diffed between Meta’s USD rate cards effective 1 July 2025 and 1 October 2025.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2025-07-01-per-message", |
| "effective": "2025-07-01", |
| "announced": "2024-10-01", |
| "area": "model", |
| "summary": "Billing moves from 24-hour conversations to individual delivered template messages.", |
| "key": "model", |
| "provenance": "official", |
| "detail": "Announced roughly nine months ahead. Under the pricing calendar Meta later published, a change of pricing model requires six months’ notice.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing updates", |
| "url": "https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing" |
| }, |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2025-07-01-utility-free-in-window", |
| "effective": "2025-07-01", |
| "area": "model", |
| "summary": "Utility templates delivered inside an open 24-hour customer service window become free.", |
| "provenance": "official", |
| "sources": [ |
| { |
| "label": "Meta — Pricing updates", |
| "url": "https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2025-07-01-volume-tiers", |
| "effective": "2025-07-01", |
| "announced": "2025-05-15", |
| "area": "model", |
| "summary": "Volume tiers introduced for utility and authentication: six bands discounting up to 25% off the list rate, accrued monthly across a business portfolio. Marketing is excluded.", |
| "provenance": "official", |
| "sources": [ |
| { |
| "label": "Meta — Volume tiers", |
| "url": "https://developers.facebook.com/docs/whatsapp/pricing/volume-tiers" |
| }, |
| { |
| "label": "Meta — Pricing updates", |
| "url": "https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2025-07-01-auth-matches-utility", |
| "effective": "2025-07-01", |
| "area": "rates", |
| "summary": "Utility and authentication rates are updated across several markets. From this card onward the two categories carry an identical list rate in every market.", |
| "provenance": "official", |
| "verifiedBy": "Meta’s wording for this date is “update our utility and authentication rates across several markets”. That the two categories end up identical everywhere is read directly from Meta’s July 2025 USD card. This entry deliberately does not claim the whole convergence happened on this date — see the detail note.", |
| "detail": "This is why a rate table built before mid-2025 shows different utility and authentication figures. The convergence was not a single event: authentication rates in at least the nine authentication-international markets had already come down by 1 February 2025, so a table showing the two still far apart is older than that.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing updates", |
| "url": "https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing" |
| }, |
| { |
| "label": "Meta — Pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2025-04-01-eg-auth-international", |
| "effective": "2025-04-01", |
| "area": "rates", |
| "summary": "Egypt authentication-international rate fell 22%.", |
| "key": "market:EG.authenticationInternational", |
| "from": 0.0833, |
| "to": 0.065, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed between third-party reproductions of Meta’s February 2025 and April 2025 authentication-international tables. Corroborated against Meta’s own July 2025 USD card, where all nine auth-international figures in the April table match to four decimal places — and against Meta’s own changelog, which names exactly these four markets: “Effective April 1, 2025, we are lowering our authentication-international rates in Egypt, Nigeria, Pakistan and South Africa.”", |
| "sources": [ |
| { |
| "label": "Meta — Conversation-based pricing (deprecated)", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/conversation-based-pricing" |
| }, |
| { |
| "label": "Alibaba Cloud — WhatsApp authentication-international rates", |
| "url": "https://www.alibabacloud.com/help/en/chatapp/announcement-on-new-countries-with-whatsapp-authentication-international-rates" |
| } |
| ] |
| }, |
| { |
| "id": "2025-04-01-ng-auth-international", |
| "effective": "2025-04-01", |
| "area": "rates", |
| "summary": "Nigeria authentication-international rate fell 25%.", |
| "key": "market:NG.authenticationInternational", |
| "from": 0.0998, |
| "to": 0.075, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed between third-party reproductions of Meta’s February 2025 and April 2025 authentication-international tables. Corroborated against Meta’s own July 2025 USD card, where all nine auth-international figures in the April table match to four decimal places — and against Meta’s own changelog, which names exactly these four markets: “Effective April 1, 2025, we are lowering our authentication-international rates in Egypt, Nigeria, Pakistan and South Africa.”", |
| "sources": [ |
| { |
| "label": "Meta — Conversation-based pricing (deprecated)", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/conversation-based-pricing" |
| }, |
| { |
| "label": "Alibaba Cloud — WhatsApp authentication-international rates", |
| "url": "https://www.alibabacloud.com/help/en/chatapp/announcement-on-new-countries-with-whatsapp-authentication-international-rates" |
| } |
| ] |
| }, |
| { |
| "id": "2025-04-01-pk-auth-international", |
| "effective": "2025-04-01", |
| "area": "rates", |
| "summary": "Pakistan authentication-international rate fell 42%.", |
| "key": "market:PK.authenticationInternational", |
| "from": 0.1286, |
| "to": 0.075, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed between third-party reproductions of Meta’s February 2025 and April 2025 authentication-international tables. Corroborated against Meta’s own July 2025 USD card, where all nine auth-international figures in the April table match to four decimal places — and against Meta’s own changelog, which names exactly these four markets: “Effective April 1, 2025, we are lowering our authentication-international rates in Egypt, Nigeria, Pakistan and South Africa.”", |
| "sources": [ |
| { |
| "label": "Meta — Conversation-based pricing (deprecated)", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/conversation-based-pricing" |
| }, |
| { |
| "label": "Alibaba Cloud — WhatsApp authentication-international rates", |
| "url": "https://www.alibabacloud.com/help/en/chatapp/announcement-on-new-countries-with-whatsapp-authentication-international-rates" |
| } |
| ] |
| }, |
| { |
| "id": "2025-04-01-za-auth-international", |
| "effective": "2025-04-01", |
| "area": "rates", |
| "summary": "South Africa authentication-international rate fell 29%.", |
| "key": "market:ZA.authenticationInternational", |
| "from": 0.028, |
| "to": 0.02, |
| "currency": "USD", |
| "provenance": "reported", |
| "verifiedBy": "Diffed between third-party reproductions of Meta’s February 2025 and April 2025 authentication-international tables. Corroborated against Meta’s own July 2025 USD card, where all nine auth-international figures in the April table match to four decimal places — and against Meta’s own changelog, which names exactly these four markets: “Effective April 1, 2025, we are lowering our authentication-international rates in Egypt, Nigeria, Pakistan and South Africa.”", |
| "sources": [ |
| { |
| "label": "Meta — Conversation-based pricing (deprecated)", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/conversation-based-pricing" |
| }, |
| { |
| "label": "Alibaba Cloud — WhatsApp authentication-international rates", |
| "url": "https://www.alibabacloud.com/help/en/chatapp/announcement-on-new-countries-with-whatsapp-authentication-international-rates" |
| } |
| ] |
| }, |
| { |
| "id": "2025-04-01-auth-intl-reductions", |
| "effective": "2025-04-01", |
| "area": "rates", |
| "summary": "Authentication-international rates lowered in four of the seven markets that had gained them in February.", |
| "provenance": "official", |
| "sources": [ |
| { |
| "label": "Meta — Pricing updates", |
| "url": "https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2025-02-01-auth-intl-expansion", |
| "effective": "2025-02-01", |
| "area": "rates", |
| "summary": "Authentication-international rates extended to seven more markets across Asia-Pacific and EMEA: Egypt, Malaysia, Nigeria, Pakistan, Saudi Arabia, South Africa and the UAE. Domestic authentication rates in those markets came down at the same time.", |
| "provenance": "official", |
| "detail": "The domestic authentication figures published for these markets on this date are the ones still on the card in July 2025, which is why the July 2025 update did not move them again.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing updates", |
| "url": "https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing" |
| }, |
| { |
| "label": "Meta — Authentication-international rates", |
| "url": "https://developers.facebook.com/docs/whatsapp/pricing/authentication-international-rates" |
| } |
| ] |
| }, |
| { |
| "id": "2024-11-01-free-service-conversations", |
| "effective": "2024-11-01", |
| "announced": "2024-10-01", |
| "area": "model", |
| "summary": "Service conversations become free and unlimited, superseding the 1,000 free conversations a month each account had received since 2022.", |
| "provenance": "official", |
| "sources": [ |
| { |
| "label": "Meta — Pricing updates", |
| "url": "https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2024-10-01-marketing-updates", |
| "effective": "2024-10-01", |
| "area": "rates", |
| "summary": "Marketing conversation rates updated in India, Saudi Arabia, the United Arab Emirates and the United Kingdom.", |
| "provenance": "official", |
| "detail": "Per-conversation rates, in the four-category model then in force. Meta’s wording is “updated”; third-party reporting has the first three rising and the UK falling. One anchor figure is reported: India’s marketing rate rose from 0.0099 to 0.0107 USD (TechCrunch, on Meta’s update) — and that 0.0107 carried unchanged into the per-message card that replaced conversation pricing on 1 July 2025. The era’s full per-market cards are not yet recovered at published-digit fidelity, so this is recorded as an event rather than as figures.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing updates", |
| "url": "https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2024-08-01-utility-lowered", |
| "effective": "2024-08-01", |
| "area": "rates", |
| "summary": "Utility conversation rates lowered across several markets.", |
| "provenance": "official", |
| "detail": "Per-conversation rates. One anchor figure is reported: India’s utility rate fell from 0.0042 to 0.0014 USD (TechCrunch, on Meta’s update), a 67% cut. The era’s full per-market cards are not yet recovered at published-digit fidelity, so this is recorded as an event rather than as figures.", |
| "sources": [ |
| { |
| "label": "Meta — Pricing updates", |
| "url": "https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2024-06-01-auth-intl-introduced", |
| "effective": "2024-06-01", |
| "area": "rates", |
| "summary": "Authentication-international rates introduced — a separate, higher authentication price for messages to users in certain markets.", |
| "provenance": "official", |
| "sources": [ |
| { |
| "label": "Meta — Authentication-international rates", |
| "url": "https://developers.facebook.com/docs/whatsapp/pricing/authentication-international-rates" |
| } |
| ] |
| }, |
| { |
| "id": "2023-06-01-four-categories", |
| "effective": "2023-06-01", |
| "area": "model", |
| "summary": "Conversations are re-cut from user- and business-initiated into marketing, utility, authentication and service, each with its own rate.", |
| "key": "model", |
| "provenance": "official", |
| "sources": [ |
| { |
| "label": "Meta — Conversation-based pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/conversation-based-pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2022-02-01-conversation-based", |
| "effective": "2022-02-01", |
| "announced": "2021-12-01", |
| "area": "model", |
| "summary": "Billing moves from individual notifications to 24-hour conversations, with 1,000 free conversations a month per account and free entry-point conversations from Click-to-WhatsApp ads.", |
| "key": "model", |
| "provenance": "official", |
| "sources": [ |
| { |
| "label": "Meta — Conversation-based pricing", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/conversation-based-pricing" |
| } |
| ] |
| }, |
| { |
| "id": "2019-06-01-list-price-schedule", |
| "effective": "2019-06-01", |
| "area": "model", |
| "summary": "The first published price list: per delivered template message, priced by country and by monthly volume band, with a free 24-hour customer care window.", |
| "key": "model", |
| "provenance": "official", |
| "sources": [ |
| { |
| "label": "Meta — List Price Schedule, June 2019", |
| "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing" |
| } |
| ] |
| } |
| ] |
| } |
|
|
