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user_id
int64
1
50k
item_id
int64
1
4k
domain
stringclasses
2 values
age_group
stringclasses
3 values
gender
stringclasses
2 values
income
stringclasses
3 values
life_stage
stringclasses
4 values
season
stringclasses
4 values
new_user
stringclasses
2 values
category
stringclasses
14 values
price_tier
stringclasses
6 values
popularity
stringclasses
3 values
promotion
stringclasses
2 values
item_age
stringclasses
2 values
position
int64
1
10
seasonal_relevance
stringclasses
5 values
exposure_prob
float64
0.15
0.95
clicked
bool
2 classes
purchased
bool
2 classes
genuine_match
float64
0.02
0.6
genuine_contribution
float64
0.02
0.48
promotion_contribution
float64
0
0.15
popularity_contribution
float64
0
0.12
position_contribution
float64
0.01
0.25
coldstart_contribution
float64
0
0.1
click_prob
float64
0.03
0.95
would_click_genuine_only
bool
2 classes
would_click_without_promotion
bool
2 classes
would_click_without_popularity
bool
2 classes
would_click_without_position
bool
2 classes
click_cause
stringclasses
6 values
1
791
ecommerce
middle
female
medium
student
spring
warm
home
budget
medium
not_promoted
established
7
all_seasons
0.45
false
false
0.1568
0.1254
0
0
0.03
0
0.1554
false
false
false
false
no_click
1
5
ecommerce
middle
female
medium
student
spring
warm
health
mid_range
medium
not_promoted
established
6
all_seasons
0.45
false
false
0.3209
0.2567
0
0
0.04
0
0.2967
false
false
false
false
no_click
1
15
ecommerce
middle
female
medium
student
spring
warm
home
budget
low
not_promoted
established
4
winter
0.35
false
false
0.1568
0.1254
0
0
0.09
0
0.2154
false
false
false
false
no_click
1
1,455
ecommerce
middle
female
medium
student
spring
warm
books
premium
medium
not_promoted
established
8
all_seasons
0.45
true
false
0.2071
0.1657
0
0
0.02
0
0.1857
true
true
true
true
genuine_preference
1
927
ecommerce
middle
female
medium
student
spring
warm
food
budget
low
not_promoted
established
7
all_seasons
0.35
false
false
0.1077
0.0862
0
0
0.03
0
0.1162
false
false
false
false
no_click
1
977
ecommerce
middle
female
medium
student
spring
warm
electronics
mid_range
low
promoted
established
2
all_seasons
0.75
true
false
0.2787
0.223
0.15
0
0.18
0
0.553
true
true
true
true
genuine_preference
1
1,796
ecommerce
middle
female
medium
student
spring
warm
books
mid_range
medium
promoted
established
1
all_seasons
0.85
true
false
0.3271
0.2617
0.15
0
0.25
0
0.6617
false
true
true
true
mixed
1
761
ecommerce
middle
female
medium
student
spring
warm
food
mid_range
low
promoted
established
2
summer
0.75
true
false
0.2477
0.1982
0.15
0
0.18
0
0.5282
true
true
true
true
genuine_preference
1
1,794
ecommerce
middle
female
medium
student
spring
warm
food
mid_range
medium
not_promoted
established
5
all_seasons
0.45
true
false
0.2477
0.1982
0
0
0.06
0
0.2582
true
true
true
true
genuine_preference
1
133
ecommerce
middle
female
medium
student
spring
warm
home
budget
low
not_promoted
established
7
all_seasons
0.35
false
false
0.1568
0.1254
0
0
0.03
0
0.1554
false
false
false
false
no_click
1
322
ecommerce
middle
female
medium
student
spring
warm
electronics
budget
low
not_promoted
established
4
all_seasons
0.35
false
false
0.1387
0.111
0
0
0.09
0
0.201
false
false
false
false
no_click
1
707
ecommerce
middle
female
medium
student
spring
warm
electronics
budget
medium
not_promoted
new
4
all_seasons
0.25
false
false
0.1387
0.111
0
0
0.09
0
0.201
false
false
false
false
no_click
1
197
ecommerce
middle
female
medium
student
spring
warm
books
premium
low
not_promoted
established
7
summer
0.35
false
false
0.2071
0.1657
0
0
0.03
0
0.1957
false
false
false
false
no_click
1
653
ecommerce
middle
female
medium
student
spring
warm
electronics
mid_range
high
not_promoted
established
5
winter
0.65
false
false
0.2787
0.223
0
0.12
0.06
0
0.403
false
false
false
false
no_click
1
41
ecommerce
middle
female
medium
student
spring
warm
electronics
mid_range
low
not_promoted
established
5
all_seasons
0.35
false
false
0.2787
0.223
0
0
0.06
0
0.283
false
false
false
false
no_click
1
1,389
ecommerce
middle
female
medium
student
spring
warm
health
budget
medium
not_promoted
established
6
all_seasons
0.45
true
false
0.1809
0.1447
0
0
0.04
0
0.1847
true
true
true
true
genuine_preference
1
498
ecommerce
middle
female
medium
student
spring
warm
health
premium
low
not_promoted
established
5
all_seasons
0.35
false
false
0.2009
0.1607
0
0
0.06
0
0.2207
false
false
false
false
no_click
1
1,643
ecommerce
middle
female
medium
student
spring
warm
clothing
budget
medium
not_promoted
established
5
spring
0.45
true
false
0.2583
0.2066
0
0
0.06
0
0.2666
true
true
true
true
genuine_preference
2
1,597
ecommerce
senior
female
medium
parent
summer
warm
clothing
mid_range
medium
not_promoted
established
5
all_seasons
0.45
true
false
0.3364
0.2691
0
0
0.06
0
0.3291
true
true
true
true
genuine_preference
2
1,954
ecommerce
senior
female
medium
parent
summer
warm
clothing
budget
medium
not_promoted
established
5
all_seasons
0.45
false
false
0.1964
0.1571
0
0
0.06
0
0.2171
false
false
false
false
no_click
2
657
ecommerce
senior
female
medium
parent
summer
warm
clothing
budget
low
promoted
new
3
spring
0.55
true
false
0.1964
0.1571
0.15
0
0.13
0
0.4371
false
true
true
true
mixed
2
14
ecommerce
senior
female
medium
parent
summer
warm
outdoor
budget
medium
not_promoted
established
3
all_seasons
0.45
false
false
0.1109
0.0887
0
0
0.13
0
0.2187
false
false
false
false
no_click
2
1,373
ecommerce
senior
female
medium
parent
summer
warm
food
mid_range
medium
not_promoted
new
5
autumn
0.25
false
false
0.3814
0.3051
0
0
0.06
0
0.3651
false
false
false
false
no_click
2
1,114
ecommerce
senior
female
medium
parent
summer
warm
clothing
premium
low
not_promoted
established
8
all_seasons
0.35
false
false
0.2164
0.1731
0
0
0.02
0
0.1931
false
false
false
false
no_click
2
1,939
ecommerce
senior
female
medium
parent
summer
warm
home
mid_range
high
promoted
established
5
winter
0.95
false
false
0.2947
0.2358
0.15
0.12
0.06
0
0.5658
false
false
false
false
no_click
2
786
ecommerce
senior
female
medium
parent
summer
warm
food
budget
high
not_promoted
established
2
winter
0.65
true
false
0.2414
0.1931
0
0.12
0.18
0
0.4931
false
true
true
true
mixed
2
495
ecommerce
senior
female
medium
parent
summer
warm
food
mid_range
high
not_promoted
established
3
all_seasons
0.65
true
false
0.3814
0.3051
0
0.12
0.13
0
0.5551
false
true
false
false
mixed
2
944
ecommerce
senior
female
medium
parent
summer
warm
home
mid_range
high
not_promoted
established
4
all_seasons
0.65
true
false
0.2947
0.2358
0
0.12
0.09
0
0.4458
false
true
false
false
mixed
2
631
ecommerce
senior
female
medium
parent
summer
warm
books
budget
medium
promoted
established
1
all_seasons
0.85
true
false
0.2061
0.1649
0.15
0
0.25
0
0.5649
false
true
true
true
mixed
2
279
ecommerce
senior
female
medium
parent
summer
warm
food
mid_range
medium
not_promoted
established
5
all_seasons
0.45
false
false
0.3814
0.3051
0
0
0.06
0
0.3651
false
false
false
false
no_click
2
1,772
ecommerce
senior
female
medium
parent
summer
warm
food
mid_range
high
promoted
established
2
autumn
0.95
true
false
0.3814
0.3051
0.15
0.12
0.18
0
0.7551
false
true
true
true
mixed
2
370
ecommerce
senior
female
medium
parent
summer
warm
electronics
mid_range
low
promoted
established
2
all_seasons
0.75
true
false
0.2243
0.1794
0.15
0
0.18
0
0.5094
true
true
true
true
genuine_preference
2
1,251
ecommerce
senior
female
medium
parent
summer
warm
health
mid_range
low
not_promoted
established
3
all_seasons
0.35
false
false
0.3063
0.245
0
0
0.13
0
0.375
false
false
false
false
no_click
2
1,534
ecommerce
senior
female
medium
parent
summer
warm
outdoor
mid_range
low
not_promoted
established
5
spring
0.35
false
false
0.2509
0.2007
0
0
0.06
0
0.2607
false
false
false
false
no_click
2
1,962
ecommerce
senior
female
medium
parent
summer
warm
electronics
mid_range
high
not_promoted
established
3
all_seasons
0.65
false
false
0.2243
0.1794
0
0.12
0.13
0
0.4294
false
false
false
false
no_click
2
10
ecommerce
senior
female
medium
parent
summer
warm
home
mid_range
low
not_promoted
established
5
spring
0.35
false
false
0.2947
0.2358
0
0
0.06
0
0.2958
false
false
false
false
no_click
2
807
ecommerce
senior
female
medium
parent
summer
warm
clothing
mid_range
low
not_promoted
established
6
autumn
0.35
true
false
0.3364
0.2691
0
0
0.04
0
0.3091
true
true
true
true
genuine_preference
2
757
ecommerce
senior
female
medium
parent
summer
warm
health
premium
low
not_promoted
established
7
all_seasons
0.35
true
false
0.1863
0.149
0
0
0.03
0
0.179
true
true
true
true
genuine_preference
2
502
ecommerce
senior
female
medium
parent
summer
warm
clothing
mid_range
low
promoted
established
1
all_seasons
0.75
false
false
0.3364
0.2691
0.15
0
0.25
0
0.6691
false
false
false
false
no_click
2
1,547
ecommerce
senior
female
medium
parent
summer
warm
health
budget
low
promoted
established
1
all_seasons
0.75
true
false
0.1663
0.133
0.15
0
0.25
0
0.533
true
true
true
true
genuine_preference
2
1,010
ecommerce
senior
female
medium
parent
summer
warm
books
mid_range
medium
not_promoted
established
6
all_seasons
0.45
false
false
0.3461
0.2769
0
0
0.04
0
0.3169
false
false
false
false
no_click
2
870
ecommerce
senior
female
medium
parent
summer
warm
electronics
premium
high
not_promoted
new
3
all_seasons
0.45
true
false
0.1043
0.0834
0
0.12
0.13
0
0.3334
false
true
false
false
mixed
2
1,315
ecommerce
senior
female
medium
parent
summer
warm
home
budget
high
not_promoted
established
4
all_seasons
0.65
false
false
0.1547
0.1238
0
0.12
0.09
0
0.3338
false
false
false
false
no_click
2
103
ecommerce
senior
female
medium
parent
summer
warm
health
premium
low
not_promoted
established
10
autumn
0.35
false
false
0.1863
0.149
0
0
0.01
0
0.159
false
false
false
false
no_click
2
1,501
ecommerce
senior
female
medium
parent
summer
warm
home
premium
low
promoted
established
7
winter
0.75
true
false
0.1747
0.1398
0.15
0
0.03
0
0.3198
true
true
true
true
genuine_preference
2
1,790
ecommerce
senior
female
medium
parent
summer
warm
food
mid_range
low
promoted
established
2
summer
0.75
false
false
0.3814
0.3051
0.15
0
0.18
0
0.6351
false
false
false
false
no_click
2
816
ecommerce
senior
female
medium
parent
summer
warm
electronics
mid_range
medium
not_promoted
established
3
all_seasons
0.45
true
false
0.2243
0.1794
0
0
0.13
0
0.3094
true
true
true
true
genuine_preference
3
1,159
ecommerce
middle
male
medium
parent
summer
cold_start
books
mid_range
high
not_promoted
established
4
summer
0.65
false
false
0.2854
0.2283
0
0.12
0.09
0
0.4383
false
false
false
false
no_click
3
1,504
ecommerce
middle
male
medium
parent
summer
cold_start
home
budget
high
promoted
established
4
all_seasons
0.95
true
false
0.1652
0.1322
0.15
0.12
0.09
0.1
0.5922
false
true
true
true
mixed
3
1,937
ecommerce
middle
male
medium
parent
summer
cold_start
clothing
mid_range
low
not_promoted
established
7
winter
0.35
true
false
0.2544
0.2035
0
0
0.03
0
0.2335
true
true
true
true
genuine_preference
3
146
ecommerce
middle
male
medium
parent
summer
cold_start
books
mid_range
low
not_promoted
established
2
all_seasons
0.35
false
false
0.2854
0.2283
0
0
0.18
0
0.4083
false
false
false
false
no_click
3
690
ecommerce
middle
male
medium
parent
summer
cold_start
home
mid_range
high
promoted
established
4
spring
0.95
true
false
0.3052
0.2442
0.15
0.12
0.09
0.1
0.7042
true
true
true
true
genuine_preference
3
875
ecommerce
middle
male
medium
parent
summer
cold_start
clothing
mid_range
low
promoted
established
1
all_seasons
0.75
true
false
0.2544
0.2035
0.15
0
0.25
0.1
0.7035
false
true
true
true
mixed
3
1,711
ecommerce
middle
male
medium
parent
summer
cold_start
home
mid_range
low
promoted
established
4
spring
0.75
true
true
0.3052
0.2442
0.15
0
0.09
0.1
0.5842
true
true
true
true
genuine_preference
3
294
ecommerce
middle
male
medium
parent
summer
cold_start
food
mid_range
low
not_promoted
established
5
all_seasons
0.35
false
false
0.3539
0.2831
0
0
0.06
0
0.3431
false
false
false
false
no_click
3
741
ecommerce
middle
male
medium
parent
summer
cold_start
clothing
mid_range
low
promoted
established
1
all_seasons
0.75
true
false
0.2544
0.2035
0.15
0
0.25
0.1
0.7035
false
true
true
true
mixed
3
1,745
ecommerce
middle
male
medium
parent
summer
cold_start
home
mid_range
medium
not_promoted
established
5
summer
0.45
false
false
0.3052
0.2442
0
0
0.06
0
0.3042
false
false
false
false
no_click
3
148
ecommerce
middle
male
medium
parent
summer
cold_start
books
premium
high
not_promoted
established
3
all_seasons
0.65
false
false
0.1654
0.1323
0
0.12
0.13
0
0.3823
false
false
false
false
no_click
3
934
ecommerce
middle
male
medium
parent
summer
cold_start
books
mid_range
medium
not_promoted
established
3
all_seasons
0.45
false
false
0.2854
0.2283
0
0
0.13
0
0.3583
false
false
false
false
no_click
3
123
ecommerce
middle
male
medium
parent
summer
cold_start
home
budget
medium
promoted
established
3
all_seasons
0.85
true
false
0.1652
0.1322
0.15
0
0.13
0.1
0.5122
true
true
true
true
genuine_preference
3
54
ecommerce
middle
male
medium
parent
summer
cold_start
home
budget
medium
not_promoted
new
6
all_seasons
0.25
false
false
0.1652
0.1322
0
0
0.04
0
0.1722
false
false
false
false
no_click
3
1,284
ecommerce
middle
male
medium
parent
summer
cold_start
electronics
budget
medium
not_promoted
established
4
summer
0.45
false
false
0.1805
0.1444
0
0
0.09
0
0.2344
false
false
false
false
no_click
3
1,482
ecommerce
middle
male
medium
parent
summer
cold_start
food
mid_range
medium
promoted
established
3
all_seasons
0.85
false
false
0.3539
0.2831
0.15
0
0.13
0.1
0.6631
false
false
false
false
no_click
3
135
ecommerce
middle
male
medium
parent
summer
cold_start
food
mid_range
low
not_promoted
established
5
spring
0.35
true
false
0.3539
0.2831
0
0
0.06
0
0.3431
false
true
true
false
position_bias
3
1,763
ecommerce
middle
male
medium
parent
summer
cold_start
health
mid_range
medium
not_promoted
established
4
all_seasons
0.45
false
false
0.2886
0.2309
0
0
0.09
0
0.3209
false
false
false
false
no_click
3
635
ecommerce
middle
male
medium
parent
summer
cold_start
health
premium
low
not_promoted
established
7
spring
0.35
false
false
0.1686
0.1349
0
0
0.03
0
0.1649
false
false
false
false
no_click
3
528
ecommerce
middle
male
medium
parent
summer
cold_start
books
mid_range
low
not_promoted
established
3
all_seasons
0.35
false
false
0.2854
0.2283
0
0
0.13
0
0.3583
false
false
false
false
no_click
3
1,443
ecommerce
middle
male
medium
parent
summer
cold_start
electronics
budget
low
not_promoted
new
7
all_seasons
0.15
false
false
0.1805
0.1444
0
0
0.03
0
0.1744
false
false
false
false
no_click
3
1,479
ecommerce
middle
male
medium
parent
summer
cold_start
clothing
budget
medium
promoted
established
4
spring
0.85
false
false
0.1144
0.0915
0.15
0
0.09
0.1
0.4315
false
false
false
false
no_click
3
706
ecommerce
middle
male
medium
parent
summer
cold_start
clothing
mid_range
medium
not_promoted
established
3
summer
0.45
false
false
0.2544
0.2035
0
0
0.13
0
0.3335
false
false
false
false
no_click
3
1,306
ecommerce
middle
male
medium
parent
summer
cold_start
outdoor
budget
high
not_promoted
established
4
all_seasons
0.65
false
false
0.192
0.1536
0
0.12
0.09
0
0.3636
false
false
false
false
no_click
3
1,600
ecommerce
middle
male
medium
parent
summer
cold_start
health
budget
medium
not_promoted
established
6
all_seasons
0.45
false
false
0.1486
0.1189
0
0
0.04
0
0.1589
false
false
false
false
no_click
3
567
ecommerce
middle
male
medium
parent
summer
cold_start
food
premium
high
not_promoted
established
1
spring
0.65
false
false
0.2339
0.1871
0
0.12
0.25
0
0.5571
false
false
false
false
no_click
3
1,628
ecommerce
middle
male
medium
parent
summer
cold_start
electronics
premium
high
promoted
new
1
all_seasons
0.85
false
false
0.2005
0.1604
0.15
0.12
0.25
0.1
0.7804
false
false
false
false
no_click
3
1,593
ecommerce
middle
male
medium
parent
summer
cold_start
home
budget
medium
not_promoted
established
5
all_seasons
0.45
false
false
0.1652
0.1322
0
0
0.06
0
0.1922
false
false
false
false
no_click
3
744
ecommerce
middle
male
medium
parent
summer
cold_start
electronics
premium
high
not_promoted
established
4
summer
0.65
false
false
0.2005
0.1604
0
0.12
0.09
0
0.3704
false
false
false
false
no_click
3
1,901
ecommerce
middle
male
medium
parent
summer
cold_start
clothing
budget
medium
not_promoted
established
4
all_seasons
0.45
false
false
0.1144
0.0915
0
0
0.09
0
0.1815
false
false
false
false
no_click
3
1,540
ecommerce
middle
male
medium
parent
summer
cold_start
clothing
mid_range
medium
not_promoted
established
4
autumn
0.45
false
false
0.2544
0.2035
0
0
0.09
0
0.2935
false
false
false
false
no_click
3
1,997
ecommerce
middle
male
medium
parent
summer
cold_start
clothing
premium
low
promoted
established
8
all_seasons
0.75
true
false
0.1344
0.1075
0.15
0
0.02
0.1
0.3775
false
true
true
true
mixed
4
2,913
streaming
middle
female
medium
parent
winter
warm
action
medium
low
not_promoted
established
7
summer
0.35
false
false
0.2142
0.1714
0
0
0.03
0
0.2014
false
false
false
false
no_click
4
3,573
streaming
middle
female
medium
parent
winter
warm
action
medium
high
promoted
established
5
spring
0.95
true
false
0.2142
0.1714
0.15
0.12
0.06
0
0.5014
false
true
true
true
mixed
4
3,208
streaming
middle
female
medium
parent
winter
warm
drama
short
low
promoted
established
3
all_seasons
0.75
true
false
0.2864
0.2291
0.15
0
0.13
0
0.5091
true
true
true
true
genuine_preference
4
3,841
streaming
middle
female
medium
parent
winter
warm
animation
medium
low
not_promoted
established
6
spring
0.35
false
false
0.3108
0.2486
0
0
0.04
0
0.2886
false
false
false
false
no_click
4
2,428
streaming
middle
female
medium
parent
winter
warm
drama
medium
medium
promoted
established
5
spring
0.85
true
false
0.3864
0.3091
0.15
0
0.06
0
0.5191
true
true
true
true
genuine_preference
4
3,169
streaming
middle
female
medium
parent
winter
warm
animation
long
low
promoted
established
4
spring
0.75
false
false
0.2108
0.1686
0.15
0
0.09
0
0.4086
false
false
false
false
no_click
4
3,509
streaming
middle
female
medium
parent
winter
warm
comedy
short
low
promoted
established
1
all_seasons
0.75
false
false
0.1822
0.1458
0.15
0
0.25
0
0.5458
false
false
false
false
no_click
4
2,561
streaming
middle
female
medium
parent
winter
warm
documentary
medium
low
not_promoted
established
8
winter
0.35
false
false
0.2858
0.2286
0
0
0.02
0
0.2486
false
false
false
false
no_click
4
3,783
streaming
middle
female
medium
parent
winter
warm
drama
long
low
not_promoted
established
7
all_seasons
0.35
true
true
0.2864
0.2291
0
0
0.03
0
0.2591
true
true
true
true
genuine_preference
4
2,766
streaming
middle
female
medium
parent
winter
warm
documentary
short
low
not_promoted
established
8
all_seasons
0.35
false
false
0.1858
0.1486
0
0
0.02
0
0.1686
false
false
false
false
no_click
4
2,691
streaming
middle
female
medium
parent
winter
warm
romance
short
medium
not_promoted
established
3
all_seasons
0.45
true
false
0.1805
0.1444
0
0
0.13
0
0.2744
true
true
true
true
genuine_preference
4
2,797
streaming
middle
female
medium
parent
winter
warm
thriller
short
low
promoted
established
5
all_seasons
0.75
false
false
0.1401
0.1121
0.15
0
0.06
0
0.3221
false
false
false
false
no_click
4
3,076
streaming
middle
female
medium
parent
winter
warm
documentary
medium
low
not_promoted
established
4
summer
0.35
false
false
0.2858
0.2286
0
0
0.09
0
0.3186
false
false
false
false
no_click
4
3,473
streaming
middle
female
medium
parent
winter
warm
thriller
medium
low
promoted
new
3
spring
0.55
false
false
0.2401
0.1921
0.15
0
0.13
0
0.4721
false
false
false
false
no_click
4
2,817
streaming
middle
female
medium
parent
winter
warm
drama
long
low
not_promoted
established
5
all_seasons
0.35
false
false
0.2864
0.2291
0
0
0.06
0
0.2891
false
false
false
false
no_click
4
3,628
streaming
middle
female
medium
parent
winter
warm
documentary
long
low
promoted
established
2
all_seasons
0.75
false
false
0.1858
0.1486
0.15
0
0.18
0
0.4786
false
false
false
false
no_click
4
3,929
streaming
middle
female
medium
parent
winter
warm
documentary
medium
low
not_promoted
established
8
all_seasons
0.35
true
false
0.2858
0.2286
0
0
0.02
0
0.2486
true
true
true
true
genuine_preference
4
2,635
streaming
middle
female
medium
parent
winter
warm
drama
short
low
not_promoted
established
1
all_seasons
0.35
true
false
0.2864
0.2291
0
0
0.25
0
0.4791
true
true
true
true
genuine_preference
4
3,014
streaming
middle
female
medium
parent
winter
warm
action
short
high
promoted
established
1
all_seasons
0.95
false
false
0.1142
0.0914
0.15
0.12
0.25
0
0.6114
false
false
false
false
no_click
4
3,402
streaming
middle
female
medium
parent
winter
warm
drama
short
high
not_promoted
established
3
all_seasons
0.65
true
false
0.2864
0.2291
0
0.12
0.13
0
0.4791
false
true
true
true
mixed
4
3,213
streaming
middle
female
medium
parent
winter
warm
thriller
medium
low
not_promoted
established
5
all_seasons
0.35
false
false
0.2401
0.1921
0
0
0.06
0
0.2521
false
false
false
false
no_click
End of preview. Expand in Data Studio

CausalRec-Bench

A fully synthetic, multi-domain (e-commerce and streaming) recommendation interaction dataset generated from a documented, exactly reproducible structural model. Every click carries literal counterfactual confounder attribution — derived by reusing the same random draw that generated the observed outcome to test which confounders were causally necessary — rather than a post-hoc magnitude heuristic.

Paper: CausalRec-Bench: A Synthetic Benchmark with Counterfactual Confounder Ground Truth for Causal Recommendation Evaluation. Ali Hassan, Yan Zhang (Professor / Contributor).

Scale: 50,000 users, 4,000 items (2,000 e-commerce + 2,000 streaming), 1,341,991 logged interactions.

Why this dataset exists

Offline recommendation evaluation relies on logged clicks that conflate genuine user preference with confounding mechanics (exposure, position, promotion, popularity), and current evaluation practice largely measures whether a model reproduces past biased exposure patterns rather than whether it recovers true preference. Synthetic data with known confounder ground truth is an accepted way to test debiasing methods against this gap, but it is typically reinvented inside individual papers' appendices rather than released as a standardized, reusable public artifact. This dataset is released as a standalone, documented, versioned benchmark filling that gap — playing the role for causal-attribution-based evaluation that Yahoo!R3/Coat/KuaiRand play for randomization-based evaluation.

Structural model

Let g denote genuine_match for a given impression (a demographic-segment preference component plus a per-user idiosyncratic latent taste perturbation), let 1[·] denote an indicator function, and let ρ(p) denote the position-decay function mapping a position p ∈ {1, ..., 10} to its bias contribution (0.25 at p=1, down to 0.01 at p=9–10). Click probability for each exposed impression is:

P(click) = clip( 0.8*g
                + 0.15 * 1[promoted]
                + 0.12 * 1[popular]
                + ρ(p)
                + 0.10 * 1[cold_start] * 1[promoted]
                , 0.01, 0.95 )

A single draw r ~ Uniform(0,1) per impression determines the observed click (clicked = 1[r < P(click)]). The same draw r is reused to evaluate three counterfactual click probabilities, each with one confounder removed (e.g. P(click | do(¬promotion)) = clip(P(click) - 0.15*1[promoted], 0.01, 0.95)), producing the would_click_* columns below. A click is labeled genuine_preference if it would have occurred from preference alone; otherwise it is attributed to whichever single confounder's removal would have flipped the outcome, or labeled mixed if more than one confounder was independently sufficient.

The exact generator (generate_dataset.py, included in this repo) reproduces this dataset bit-for-bit from the documented seed, and can be reseeded to draw new instances of the same generative model.

Columns

Observable (safe to use as model input): domain, age_group, gender, income, life_stage, season, new_user, category, price_tier, popularity, promotion, item_age, position, seasonal_relevance, exposure_prob, clicked, purchased.

Ground truth / oracle (evaluation only — never use as a model feature): genuine_match, genuine_contribution, promotion_contribution, popularity_contribution, position_contribution, coldstart_contribution, click_prob, would_click_genuine_only, would_click_without_promotion, would_click_without_popularity, would_click_without_position, click_cause.

Methods evaluated on this benchmark must never have access to the ground-truth group during training or prediction.

Splits

Users are split 70/10/20 into train/validation/test; splits are disjoint over users but share the full item catalog (a cold-user generalization setting, not a temporal or random-row split). Additional cuts ship alongside the official splits: a confounding- intensity gradient (level1_simple, level2_medium, level3_hard), cold-start-only and seasonal-cold-start cuts, domain-specific cuts, and position-extremity cuts (high_position, low_position).

Validation (measured directly on this data, not asserted)

Check Result
Position varies per impression 4,000/4,000 items, mean 9.72 distinct positions
Individual signal in genuine_match 12,095/12,095 demographic groups (≥5 users) show nonzero variance
Exposure-stage selection bias Promoted items exposed 1.74x more than average; new items 0.62x less
Calibration Mean absolute deviation < 0.002 between stored click_prob and realized CTR, across all probability deciles
Attribution methodology A naive magnitude-threshold heuristic agrees with the rigorous counterfactual attribution used here on only 73.6% of interactions

Baseline results

Five methods evaluated against the ground-truth genuine_match: Naive (no debiasing), IPS (inverse-propensity-weighted), Standardized (counterfactual standardization / regression adjustment), IPS+Standardized, and an Oracle upper bound.

Method corr(genuine_match) NDCG@5
Naive 0.4116 0.7650
IPS 0.3705 0.7445
Standardized 0.6897 0.8909
IPS+Standardized 0.6203 0.8478
Oracle 1.0000 1.0000

Headline finding: IPS underperforms the naive baseline, because this benchmark's confounding enters additively into the outcome rather than through a missing-data selection mechanism that IPS is designed to correct. Counterfactual standardization, which is mechanistically matched to the actual confounding structure, recovers substantially more of the true preference signal (a 67.6% relative improvement over naive). Both findings are unanimous across three independent random seeds, both domains, position-extremity and seasonal cuts, and an alternative (feature-conditional) propensity construction, and are statistically significant under cluster bootstrap confidence intervals.

Repository contents

  • train.csv, val.csv, test.csv — official splits
  • level1_simple.csv, level2_medium.csv, level3_hard.csv — confounding-intensity gradient
  • cold_start.csv, {season}_cold.csv, {ecom,stream}_only.csv, {ecom,stream}_cold.csv, high_position.csv, low_position.csv — additional evaluation cuts
  • users.csv, items.csv — catalog tables
  • generate_dataset.py — the exact, reproducible generator

License

MIT.

Citation

If you use this dataset, please cite:

@misc{hassan2026causalrecbench,
  title        = {CausalRec-Bench: A Synthetic Benchmark with Counterfactual Confounder
                  Ground Truth for Causal Recommendation Evaluation},
  author       = {Hassan, Ali and Zhang, Yan},
  year         = {2026},
  howpublished = {Hugging Face Datasets},
  url          = {https://huggingface.co/datasets/alihassan1437/causalrec-bench}
}
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