File size: 465 Bytes
91a0093 |
1 2 3 4 5 |
---
license: apache-2.0
---
Conversion Rate (CVR) prediction is a cornerstone of online advertising systems. However, existing public CVR datasets—such as Criteo and Ali-CCP provide conversion labels derived from a single attribution mechanism, severely limiting research into more holistic modeling paradigms. To bridge this gap, we introduce MAC (Multi-Attribution BenChmark), the first public CVR dataset featuring labels from multiple attribution mechanisms.
|