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0000320193 | 20070202 | 10-Q | 165 | These high-profile stores are larger than the Company’s typical retail stores and were designed to further promote brand awareness and provide a venue for certain corporate sales and marketing activities, including corporate briefings. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 166 | As such, the Company allocates certain operating expenses associated with these stores to corporate marketing expense to reflect the estimated benefit realized Company-wide. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 167 | The allocation of these operating costs is based on the amount incurred for a high-profile store in excess of that incurred by a more typical Company retail location. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 168 | Expenses
allocated to corporate marketing resulting from the operations of these stores were $10 million and $8 million in the first quarters of 2007 and 2006, respectively. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 169 | Summary information by operating segment is as follows (in millions):
(a) Other Segments consist of Asia-Pacific and FileMaker. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 170 | A reconciliation of the Company’s segment operating income to the condensed consolidated financial statements is as follows (in millions):
(a) Represents the excess of the Retail segment’s cost of sales over the Company’s standard cost of sales for products sold through the Retail segment. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 171 | (b) Corporate expenses include research and development, corporate marketing expenses, manufacturing costs and variances not included in standard costs, and other separately managed general and administrative expenses including certain corporate expenses associated with support of the Retail segment. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 172 | Note 7 - Related Party Transactions and Certain Other Transactions
In March 2002, the Company entered into a Reimbursement Agreement with its CEO, Steve Jobs, for the reimbursement of expenses incurred by Mr. Jobs in the operation of his private plane when used for Apple business. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 173 | The Reimbursement Agreement became effective for expenses incurred by Mr. Jobs for Apple business purposes since he took delivery of the plane in May 2001. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 174 | The Company recognized a total of $204,000 in expenses pursuant to the Reimbursement Agreement during the first quarter of 2007. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 175 | The Company did not recognize any expense
pursuant to the Reimbursement Agreement during the first quarter of 2006. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 176 | All expenses recognized pursuant to the Reimbursement Agreement have been included in selling, general, and administrative expenses in the Condensed Consolidated Statements of Operations. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 177 | Item 2. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 178 | Management’s Discussion and Analysis of Financial Condition and Results of Operations
This section and other parts of this Form 10-Q contain forward-looking statements that involve risks and uncertainties. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 179 | Forward-looking statements can be identified by words such as “anticipates,” “expects,” “believes,” “plans,” “predicts,” and similar terms. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 180 | Forward-looking statements are not guarantees of future performance and the Company’s actual results may differ significantly from the results discussed in the forward-looking statements. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 181 | Factors that might cause such differences include, but are not limited to, those discussed in Part II, Item 1A., “Risk Factors.” The following discussion should be read in conjunction with the 2006 Form 10-K filed with the SEC (the “2006 Form 10-K”) and the condensed consolidated financial statements and notes thereto ... | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 182 | All information is based on the Company’s fiscal calendar. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 183 | Unless otherwise stated, references in this report to particular years or quarters refer to the Company’s fiscal years ended in September and the associated quarters of those fiscal years. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 184 | The Company assumes no obligation to revise or update any forward-looking statements for any reason, except as required by law. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 185 | Available Information
The Company’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and amendments to reports filed pursuant to Sections 13(a) and 15(d) of the Securities Exchange Act of 1934, as amended, are available on its website at http://www.apple.com/investor when such re... | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 186 | The public may read and copy any materials filed by the Company with the SEC at the SEC’s Public Reference Room at 100 F Street, NE, Room 1580, Washington, DC 20549. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 187 | The public may obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 188 | The SEC maintains an Internet site that contains reports, proxy and information statements and other information regarding issuers that file electronically with the SEC at http://www.sec.gov. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 189 | The contents of these websites are not incorporated into this filing. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 190 | Further, the Company’s references to the URLs for these websites are intended to be inactive textual references only. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 191 | Executive Overview
The Company designs, manufactures, and markets personal computers and related software, services, peripherals, and networking solutions. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 192 | The Company also designs, develops, and markets a line of portable digital music players along with related accessories and services including the online distribution of third-party music, audio books, music videos, short films, television shows, movies, and iPod games. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 193 | The Company’s products and services include the Macintosh® line of desktop and portable computers, the iPod® line of portable digital music players, the Xserve® server and Xserve RAID storage products, a portfolio of consumer and professional software applications, the Mac OS® X operating system, the iTunes Store™, a p... | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 194 | The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 195 | In addition, the Company sells a variety of third-party Macintosh and iPod compatible products including application software, printers, storage devices, speakers, headphones, and various other accessories and supplies through its online and retail stores. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 196 | The Company sells to education, consumer, creative professional, business, and government customers. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 197 | A further description of the Company’s products may be found below and in Part I, Item 1 of the Company’s 2006 Form 10-K. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 198 | In January 2007, the Company announced the iPhone™, which is expected to begin shipping in the U.S. in June 2007. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 199 | The iPhone combines the functionality of a mobile phone, iPod, and Internet communications device into a single product. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 200 | See further discussion below under the heading “Products” and Part II, Item 1A., “Risk Factors.”
The Company believes that for both professionals and consumers the personal computer has become the center of an evolving digital lifestyle by integrating and enhancing the utility of advanced digital devices such as the Co... | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 201 | The attributes of the personal computer that enable this functionality include a high-quality user interface, easy access to relatively inexpensive data storage, the ability to run complex applications, and the ability to connect easily to a wide variety of other digital devices and to the Internet. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 202 | The Company is the only participant in the personal computer industry that controls the design and development of the entire personal computer - from the hardware and operating system to sophisticated applications. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 203 | This, along with its products’ innovative industrial designs, intuitive ease-of-use, built-in graphics, multimedia and networking capabilities, uniquely positions the Company to offer innovative integrated digital lifestyle solutions. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 204 | The Company’s business strategy leverages its ability, through the design and development of its own operating system, hardware, and many software applications and technologies, to bring to its customers around the world compelling new products and solutions with superior ease-of-use, seamless integration, and innovati... | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 205 | The Company participates in several highly competitive markets, including personal computers with its Macintosh line of computers, consumer electronics with its iPod product family of portable digital music players, and distribution of third-party digital content through its online iTunes Store. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 206 | With the introduction of the iPhone, the Company will also begin competing with mobile communication device companies that have substantial experience and technological and financial resources. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 207 | While the Company is widely recognized as an innovator in the personal computer and consumer electronics markets as well as a leader in the emerging market for distribution of digital content, these are all highly competitive markets that are subject to aggressive pricing and increased competition. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 208 | To remain competitive, the Company believes that increased investment in research and development (“R&D”) and marketing and advertising is necessary to maintain and extend its position in the markets where it competes. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 209 | The Company’s R&D spending is focused on delivering timely updates and enhancements to its existing line of personal computers, operating systems, software applications, and portable digital music players; developing new digital lifestyle consumer and professional software applications; and investing in new product are... | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 210 | The Company also believes investment in marketing and advertising programs is critical to increasing product and brand awareness. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 211 | The Company utilizes a variety of direct and indirect distribution channels. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 212 | The Company believes that sales of its innovative and differentiated products are enhanced by knowledgeable salespersons who can convey the value of the hardware, software, and peripheral integration, demonstrate the unique digital lifestyle solutions that are available only on Macintosh computers, and demonstrate the ... | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 213 | The Company further believes that providing a high-quality sales and after-sales support experience is critical to attracting and retaining customers. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 214 | To ensure a high-quality buying experience for its products in which service and education are emphasized, the Company has expanded and improved its distribution capabilities by opening its own retail stores in the U.S. and internationally. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 215 | The Company had 170 stores open as of January 31, 2007. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 216 | The Company also staffs selected third-party stores with the Company’s own employees to improve the buying experience through reseller channels. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 217 | The Company has deployed Apple employees and contractors in reseller locations around the world including the U.S., Europe, Japan, and Australia. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 218 | The Company also sells to customers directly through its online stores around the world. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 219 | To improve access to the iPod product family, the Company has significantly expanded the number of distribution points where iPods are sold. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 220 | iPods can be purchased in certain department stores, member-only warehouse stores, large retail chains, and specialty retail stores, as well as through the channels listed above. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 221 | Critical Accounting Policies and Estimates
The preparation of financial statements and related disclosures in conformity with U.S. generally accepted accounting principles and the Company’s discussion and analysis of its financial condition and results of operations require the Company’s management to make judgments, a... | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 222 | Note 1 of the Notes to Consolidated Financial Statements in the Company’s 2006 Form 10-K describes the significant accounting policies and methods used in the preparation of the Company’s consolidated financial statements. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 223 | Management bases its estimates on historical experience and on various other assumptions it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 224 | Actual results may differ from these estimates and such differences may be material. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 225 | Management believes the Company’s critical accounting policies and estimates are those related to revenue recognition, allowance for doubtful accounts, inventory valuation and inventory purchase commitments, warranty costs, stock-based compensation, and income taxes. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 226 | Management believes these policies to be critical because they are both important to the portrayal of the Company’s financial condition and results, and they require management to make judgments and estimates about matters that are inherently uncertain. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 227 | The Company’s senior management has reviewed these critical accounting policies and related disclosures with the Audit and Finance Committee of the Company’s Board of Directors. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 228 | Revenue Recognition
Net sales consist primarily of revenue from the sale of hardware, software, peripherals, digital content, and service and support contracts. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 229 | The Company recognizes revenue pursuant to applicable accounting standards, including American Institute of Certified Public Accountants Statement of Position (“SOP”) No. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 230 | 97-2, Software Revenue Recognition, as amended, and SEC Staff Accounting Bulletin (“SAB”) No. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 231 | 104, Revenue Recognition. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 232 | The Company recognizes revenue when persuasive evidence of an arrangement exists, delivery has occurred, the sales price is fixed or determinable, and collection is probable. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 233 | Product is considered delivered to the customer once it has been shipped, and title and risk of loss have been transferred. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 234 | For most of the Company’s product sales, these criteria are met at the time the product is shipped. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 235 | For online sales to individuals, for some sales to education customers in the U.S., and for certain other sales, the Company defers revenue until the customer receives the product because the Company retains a portion of the risk of loss on these sales during transit. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 236 | If at the outset of an arrangement the Company determines the arrangement fee is not, or is presumed not to be, fixed or determinable, revenue is deferred and subsequently recognized as amounts become due and payable and all other criteria for revenue recognition have been met. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 237 | The Company records reductions to revenue for estimated commitments related to price protection and for customer incentive programs, including reseller and end-user rebates, and other sales programs and volume-based incentives. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 238 | For transactions involving price protection, the Company recognizes revenue net of the estimated amount to be refunded, provided the refund amount can be reasonably and reliably estimated and the other conditions for revenue recognition have been met. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 239 | If refunds cannot be reliably estimated, revenue is not recognized until reliable estimates can be made or the price protection lapses. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 240 | For customer incentive programs, the estimated cost of these programs is recognized at the later of the date at which the Company has sold the product or the date at which the program is offered. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 241 | The Company also records reductions to revenue for expected future product returns based on the Company’s historical experience. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 242 | Future market conditions and product transitions may require the Company to increase customer incentive programs and incur incremental price protection obligations that could result in additional reductions to revenue at the time such programs are offered. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 243 | Additionally, certain customer incentive programs require management to estimate the number of customers who will actually redeem the incentive based on historical experience and the specific terms and conditions of particular incentive programs. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 244 | If a greater than estimated proportion of customers redeem such incentives, the Company would be required to record additional reductions to revenue, which could have a material adverse impact on the Company’s results of operations. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 245 | Allowance for Doubtful Accounts
The Company distributes its products through third-party distributors and resellers and directly to certain education, consumer, and commercial customers. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 246 | The Company generally does not require collateral from its customers; however, the Company will require collateral in certain instances to limit credit risk. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 247 | In addition, when possible the Company does attempt to limit credit risk on trade receivables with credit insurance for certain customers in Latin America, Europe, Asia, and Australia and by arranging with third-party financing companies to provide flooring arrangements and other loan and lease programs to the Company’... | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 248 | These credit-financing arrangements are directly between the third-party financing company and the end customer. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 249 | As such, the Company generally does not assume any recourse or credit risk sharing related to any of these arrangements. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 250 | However, considerable trade receivables that are not covered by collateral, third-party flooring arrangements, or credit insurance are outstanding with the Company’s distribution and retail channel partners. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 251 | The allowance for doubtful accounts is based on management’s assessment of the collectibility of specific customer accounts and includes consideration of the credit worthiness and financial condition of those specific customers.The Company records an allowance to reduce the specific receivables to the amount that is re... | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 252 | The Company also records an allowance for all other trade receivables based on multiple factors including historical experience with bad debts, the general economic environment, the financial condition of the Company’s distribution channels, and the aging of such receivables.If there is a deterioration of a major custo... | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 253 | Inventory Valuation and Inventory Purchase Commitments
The Company must order components for its products and build inventory in advance of product shipments. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 254 | The Company records a write-down for inventories of components and products, including third-party products held for resale, which have become obsolete or are in excess of anticipated demand or net realizable value. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 255 | The Company performs a detailed review of inventory each fiscal quarter that considers multiple factors including demand forecasts, product life cycle status, product development plans, current sales levels, and component cost trends. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 256 | The personal computer and consumer electronic industries are subject to a rapid and unpredictable pace of product and component obsolescence and demand changes. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 257 | If future demand or market conditions for the Company’s products are less favorable than forecasted or if unforeseen technological changes negatively impact the utility of component inventory, the Company may be required to record additional write-downs which would negatively affect gross margins in the period when the... | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 258 | The Company accrues reserves for estimated cancellation fees related to component orders that have been cancelled or are expected to be cancelled. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 259 | Consistent with industry practice, the Company acquires components through a combination of purchase orders, supplier contracts, and open orders based on projected demand information. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 260 | These commitments typically cover the Company’s requirements for periods ranging from 30 to 150 days. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 261 | If there is an abrupt and substantial decline in demand for one or more of the Company’s products or an unanticipated change in technological requirements for any of the Company’s products, the Company may be required to record additional reserves for cancellation fees that would negatively affect gross margins in the ... | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 262 | Warranty Costs
The Company provides currently for the estimated cost for hardware and software warranties at the time the related revenue is recognized based on historical and projected warranty claim rates, historical and projected cost-per-claim, and knowledge of specific product failures that are outside of the Comp... | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 263 | Each quarter, the Company reevaluates its estimates to assess the adequacy of its recorded warranty liabilities considering the size of the installed base of products subject to warranty protection and adjusts the amounts as necessary. | 0001104659-07-006648/full-submission.txt |
0000320193 | 20070202 | 10-Q | 264 | If actual product failure rates or repair costs differ from estimates, revisions to the estimated warranty liability would be required and could negatively affect the Company’s results of operations. | 0001104659-07-006648/full-submission.txt |
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