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0000320193 | 20130424 | 10-Q | 186 | In addition to the commitments mentioned above, the Company had additional off-balance sheet obligations of $1.4 billion as of March 30, 2013, which were comprised mainly of commitments to acquire capital assets, including product tooling and manufacturing process equipment, and commitments related to advertising, rese... | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 187 | Contingencies
The Company is subject to various legal proceedings and claims that have arisen in the ordinary course of business and that have not been fully adjudicated, certain of which are discussed in Part II, Item 1 of this Form 10-Q under the heading “Legal Proceedings” and in Part II, Item 1A of this Form 10-Q u... | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 188 | However, the outcome of litigation is inherently uncertain. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 189 | Therefore, although management considers the likelihood of such an outcome to be remote, if one or more of these legal matters were resolved against the Company in a reporting period for amounts in excess of management’s expectations, the Company’s consolidated financial statements for that reporting period could be ma... | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 190 | Apple Inc. v. Samsung Electronics Co., Ltd, et al. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 191 | On August 24, 2012, a jury returned a verdict awarding the Company $1.05 billion in its lawsuit against Samsung Electronics Co., Ltd and affiliated parties in the United States District Court, Northern District of California, San Jose Division. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 192 | On March 1, 2013, the District Court upheld $599 million of the jury’s award and ordered a new trial as to the remainder. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 193 | Because the award is subject to entry of final judgment, partial re-trial and appeal, the Company has not recognized the award in its results of operations. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 194 | VirnetX, Inc. v. Apple Inc. et al. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 195 | On August 11, 2010, VirnetX, Inc. filed an action against the Company alleging that certain of its products infringed on four patents relating to network communications technology. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 196 | On November 6, 2012, a jury returned a verdict against the Company, and awarded damages of $368 million. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 197 | The Company is challenging the verdict, believes it has valid defenses and has not recorded a loss accrual at this time. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 198 | Note 7 - Segment Information and Geographic Data
The Company reports segment information based on the “management” approach. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 199 | The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of the Company’s reportable segments. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 200 | The Company manages its business primarily on a geographic basis. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 201 | Prior to 2013, the Company’s reportable operating segments consisted of the Americas, Europe, Japan, Asia-Pacific and Retail. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 202 | In 2013, the Company established a new reportable operating segment, Greater China, which was previously included in the Asia-Pacific segment. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 203 | Segment data for prior periods has been reclassified to reflect establishment of the Greater China segment. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 204 | The Americas segment includes both North and South America. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 205 | The Europe segment includes European countries, as well as the Middle East and Africa. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 206 | The Greater China segment includes China, Hong Kong and Taiwan. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 207 | The Rest of Asia Pacific segment includes Australia and Asian countries, other than Japan and those countries included in the Greater China segment. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 208 | The Retail segment operates Apple retail stores in 13 countries, including the U.S. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 209 | The results of the Americas, Europe, Greater China, Japan and Rest of Asia Pacific segments do not include results of the Retail segment. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 210 | Each operating segment provides similar hardware and software products and similar services. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 211 | The accounting policies of the various segments are the same as those described in Note 1, “Summary of Significant Accounting Policies” of the Notes to Consolidated Financial Statements in Part II, Item 8 of the Company’s 2012 Form 10-K. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 212 | The Company evaluates the performance of its operating segments based on net sales and operating income. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 213 | Net sales for geographic segments are generally based on the location of customers, while Retail segment net sales are based on sales from the Company’s retail stores. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 214 | Operating income for each segment includes net sales to third parties, related cost of sales and operating expenses directly attributable to the segment. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 215 | Advertising expenses are generally included in the geographic segment in which the expenditures are incurred. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 216 | Operating income for each segment excludes other income and expense and certain expenses managed outside the operating segments. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 217 | Costs excluded from segment operating income include various corporate expenses such as research and development, corporate marketing expenses, share-based compensation expense, income taxes, various nonrecurring charges, and other separately managed general and administrative costs and certain manufacturing period exp... | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 218 | Prior to 2013, the Company did not allocate certain manufacturing costs and variances, including costs related to product tooling and manufacturing process equipment, to its operating segments and instead included these costs and variances in other corporate expenses. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 219 | In 2013, the Company began allocating these costs and variances to its operating segments and as a result reclassified a net credit of $243 million and $194 million from corporate expenses to its operating segments for the three- and six-month periods ended March 31, 2012, respectively. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 220 | The Company does not include intercompany transfers between segments for management reporting purposes. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 221 | The following table shows information by operating segment for the three- and six-month periods ended March 30, 2013 and March 31, 2012 (in millions):
A reconciliation of the Company’s segment operating income to the condensed consolidated financial statements for the three- and six-month periods ended March 30, 2013 a... | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 222 | Management’s Discussion and Analysis of Financial Condition and Results of Operations
This section and other parts of this Form 10-Q contain forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 223 | Forward-looking statements provide current expectations of future events based on certain assumptions and include any statement that does not directly relate to any historical or current fact. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 224 | Forward-looking statements also can be identified by words such as “anticipates,” “expects,” “believes,” “plans,” “will,” “would,” “could,” “future,” and similar terms. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 225 | Forward-looking statements are not guarantees of future performance and the Company’s actual results may differ significantly from the results discussed in the forward-looking statements. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 226 | Factors that might cause such differences include, but are not limited to, those discussed in Part II, Item 1A of this Form 10-Q under the heading “Risk Factors,” which are incorporated herein by reference. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 227 | The following discussion should be read in conjunction with the Company’s Annual Report on Form 10-K for the year ended September 29, 2012 (the “2012 Form 10-K”) filed with the U.S. Securities and Exchange Commission (the “SEC”) and the condensed consolidated financial statements and notes thereto included elsewhere in... | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 228 | All information presented herein is based on the Company’s fiscal calendar. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 229 | Unless otherwise stated, references in this report to particular years, quarters or months refer to the Company’s fiscal years ended in September and the associated quarters or months of those fiscal years. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 230 | Each of the terms the “Company” and “Apple” as used herein refers collectively to Apple Inc. and its wholly-owned subsidiaries, unless otherwise stated. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 231 | The Company assumes no obligation to revise or update any forward-looking statements for any reason, except as required by law. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 232 | Available Information
The Company’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and amendments to reports filed pursuant to Sections 13(a) and 15(d) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), are filed with the SEC. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 233 | The Company is subject to the informational requirements of the Exchange Act and files or furnishes reports, proxy statements, and other information with the SEC. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 234 | Such reports and other information filed by the Company with the SEC are available free of charge on the Company’s website at www.apple.com/investor when such reports are available on the SEC’s website. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 235 | The public may read and copy any materials filed by the Company with the SEC at the SEC’s Public Reference Room at 100 F Street, NE, Room 1580, Washington, DC 20549. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 236 | The public may obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 237 | The SEC maintains an Internet site that contains reports, proxy and information statements and other information regarding issuers that file electronically with the SEC at www.sec.gov. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 238 | The contents of these websites are not incorporated into this filing. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 239 | Further, the Company’s references to the URLs for these websites are intended to be inactive textual references only. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 240 | Executive Overview
The Company designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 241 | The Company’s products and services include iPhone®, iPad®, Mac®, iPod®, Apple TV®, a portfolio of consumer and professional software applications, the iOS and OS X® operating systems, iCloud®, and a variety of accessory, service and support offerings. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 242 | The Company also sells and delivers digital content and applications through the iTunes Store®, App Store™, iBookstore™, and Mac App Store. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 243 | The Company sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 244 | In addition, the Company sells a variety of third-party iPhone, iPad, Mac and iPod compatible products, including application software, and various accessories through its online and retail stores. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 245 | The Company sells to consumers; small and mid-sized businesses; and education, enterprise and government customers. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 246 | The Company is committed to bringing the best user experience to its customers through its innovative hardware, software, peripherals, and services. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 247 | The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative design. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 248 | As part of its strategy, the Company continues to expand its platform for the discovery and delivery of third-party digital content and applications through the iTunes Store. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 249 | As part of the iTunes Store, the Company’s App Store and iBookstore allow customers to discover and download applications and books through either a Mac or Windows-based computer or through “iOS devices,” namely iPhone, iPad and iPod touch. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 250 | The Company’s Mac App Store allows customers to easily discover, download and install Mac applications. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 251 | The Company also supports a community for the development of third-party software and hardware products and digital content that complement the Company’s offerings. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 252 | The Company’s strategy also includes expanding its distribution network to effectively reach more customers and provide them with a high-quality sales and post-sales support experience. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 253 | The Company participates in several highly competitive markets, including the market for mobile communications and media devices with its iOS devices; personal computers with its Mac computers; portable digital players with iPod; and distribution of third-party digital content and applications with the iTunes Store, Ap... | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 254 | While the Company is widely recognized as a leading innovator in the markets where it competes, these markets are highly competitive and subject to aggressive pricing. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 255 | To remain competitive, the Company believes that continual investment in research and development and marketing and advertising is critical to the development and sale of innovative products and technologies. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 256 | The Company’s research and development spending is focused on investing in new hardware and software products, and in further developing its existing products, including iPhone, iPad, Mac, and iPod hardware; iOS and OS X operating systems; and a variety of application software and online services. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 257 | The Company uses a variety of direct and indirect distribution channels, such as its retail stores, online stores, and direct sales force, and third-party cellular network carriers, wholesalers, retailers, and value-added resellers. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 258 | The Company believes that sales of its innovative and differentiated products are enhanced by knowledgeable salespersons who can convey the value of the hardware and software integration, and demonstrate the unique solutions that are available on its products. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 259 | The Company further believes providing direct contact with its targeted customers is an effective way to demonstrate the advantages of its products over those of its competitors and providing a high-quality sales and after-sales support experience is critical to attracting new and retaining existing customers. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 260 | To ensure a high-quality buying experience for its products in which service and education are emphasized, the Company continues to expand and improve its distribution capabilities by expanding the number of its own retail stores worldwide. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 261 | Additionally, the Company has invested in programs to enhance reseller sales by placing high quality Apple fixtures, merchandising materials and other resources within selected third-party reseller locations. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 262 | Through the Apple Premium Reseller Program, certain third-party resellers focus on the Apple platform by providing a high level of integration and support services, and product expertise. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 263 | Products
A detailed discussion of the Company’s products may be found in Part I, Item 1, “Business,” of the Company’s 2012 Form 10-K.
Critical Accounting Policies and Estimates
The preparation of financial statements and related disclosures in conformity with U.S. generally accepted accounting principles (“GAAP”) and t... | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 264 | Note 1, “Summary of Significant Accounting Policies” of this Form 10-Q and in the Notes to Consolidated Financial Statements in Part II, Item 8 of the Company’s 2012 Form 10-K describes the significant accounting policies and methods used in the preparation of the Company’s condensed consolidated financial statements. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 265 | Management bases its estimates on historical experience and on various other assumptions it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 266 | Actual results may differ from these estimates and such differences may be material. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 267 | Management believes the Company’s critical accounting policies and estimates are those related to revenue recognition, valuation and impairment of marketable securities, inventory valuation and valuation of manufacturing-related assets and estimated purchase commitment cancellation fees, warranty costs, income taxes, a... | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 268 | Management considers these policies critical because they are both important to the portrayal of the Company’s financial condition and operating results, and they require management to make judgments and estimates about inherently uncertain matters. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 269 | The Company’s senior management has reviewed these critical accounting policies and related disclosures with the Audit and Finance Committee of the Company’s Board of Directors. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 270 | Revenue Recognition
Net sales consist primarily of revenue from the sale of hardware, software, digital content and applications, peripherals, and service and support contracts. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 271 | The Company recognizes revenue when persuasive evidence of an arrangement exists, delivery has occurred, the sales price is fixed or determinable, and collection is probable. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 272 | Product is considered delivered to the customer once it has been shipped and title and risk of loss have been transferred. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 273 | For most of the Company’s product sales, these criteria are met at the time the product is shipped. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 274 | For online sales to individuals, for some sales to education customers in the U.S., and for certain other sales, the Company defers revenue until the customer receives the product because the Company retains a portion of the risk of loss on these sales during transit. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 275 | The Company recognizes revenue from the sale of hardware products, software bundled with hardware that is essential to the functionality of the hardware, and third-party digital content sold on the iTunes Store in accordance with general revenue recognition accounting guidance. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 276 | The Company recognizes revenue in accordance with industry specific software accounting guidance for the following types of sales transactions: (i) standalone sales of software products, (ii) sales of software upgrades and (iii) sales of software bundled with hardware not essential to the functionality of the hardware. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 277 | For multi-element arrangements that include hardware products containing software essential to the hardware product’s functionality, undelivered software elements that relate to the hardware product’s essential software, and/or undelivered non-software services, the Company allocates revenue to all deliverables based o... | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 278 | In such circumstances, the Company uses a hierarchy to determine the selling price to be used for allocating revenue to deliverables: (i) vendor-specific objective evidence of fair value (“VSOE”), (ii) third-party evidence of selling price (“TPE”) and (iii) best estimate of selling price (“ESP”). | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 279 | VSOE generally exists only when the Company sells the deliverable separately and is the price actually charged by the Company for that deliverable. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 280 | ESPs reflect the Company’s best estimates of what the selling prices of elements would be if they were sold regularly on a stand-alone basis. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 281 | For sales of qualifying versions of iOS devices, Mac and Apple TV, the Company has indicated it may from time to time provide future unspecified software upgrades and features free of charge to customers. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 282 | The Company also provides various non-software services to owners of qualifying versions of iOS devices and Mac. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 283 | Because the Company has neither VSOE nor TPE for the unspecified software upgrade rights or the non-software services, revenue is allocated to these rights and services based on the Company’s ESPs. | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 284 | Revenue allocated to the unspecified software upgrade rights and non-software services based on the Company’s ESPs is deferred and recognized on a straight-line basis over the estimated period the software upgrades and non-software services are expected to be provided for each of these devices, which ranges from two to... | 0001193125-13-168288/full-submission.txt |
0000320193 | 20130424 | 10-Q | 285 | The Company’s process for determining ESPs involves management’s judgment and considers multiple factors that may vary over time depending upon the unique facts and circumstances related to each deliverable. | 0001193125-13-168288/full-submission.txt |
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