cik stringclasses 1
value | date stringlengths 8 8 | form stringclasses 4
values | sentenceCount int64 0 2.33k | sentence stringlengths 2 5.25k | filename stringlengths 40 40 |
|---|---|---|---|---|---|
0000320193 | 20151028 | 10-K | 1,252 | Other Information
Not applicable. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,253 | Apple Inc. | 2015 Form 10-K | 71
PART III
Item 10. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,254 | Directors, Executive Officers and Corporate Governance
The information required by this Item is set forth under the headings “Directors, Corporate Governance and Executive Officers” in the Company’s 2016 Proxy Statement to be filed with the U.S. Securities and Exchange Commission (the “SEC”) within 120 days after Septe... | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,255 | The Company has a code of ethics, “Business Conduct: The way we do business worldwide,” that applies to all employees, including the Company’s principal executive officer, principal financial officer, and principal accounting officer, as well as to the members of the Board of Directors of the Company. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,256 | The code is available at investor.apple.com/corporate-governance.cfm. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,257 | The Company intends to disclose any changes in, or waivers from, this code by posting such information on the same website or by filing a Form 8-K, in each case to the extent such disclosure is required by rules of the SEC or the NASDAQ Stock Market LLC. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,258 | Item 11. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,259 | Executive Compensation
The information required by this Item is set forth under the heading “Executive Compensation” and under the subheadings “Board Oversight of Risk Management,” “Compensation Committee Interlocks and Insider Participation,” “Compensation of Directors” and “Director Compensation-2015” under the headi... | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,260 | Item 12. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,261 | Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
The information required by this Item is set forth under the headings “Security Ownership of Certain Beneficial Owners and Management” and “Equity Compensation Plan Information” in the Company’s 2016 Proxy Statement to be fil... | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,262 | Item 13. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,263 | Certain Relationships and Related Transactions, and Director Independence
The information required by this Item is set forth under the subheadings “Board Committees”, “Review, Approval or Ratification of Transactions with Related Persons” and “Transactions with Related Persons” under the heading “Directors, Corporate G... | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,264 | Item 14. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,265 | Principal Accounting Fees and Services
The information required by this Item is set forth under the subheadings “Fees Paid to Auditors” and “Policy on Audit Committee Pre-Approval of Audit and Non-Audit Services Performed by the Independent Registered Public Accounting Firm” under the proposal “Ratification of Appointm... | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,266 | Apple Inc. | 2015 Form 10-K | 72
PART IV
Item 15. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,267 | Exhibits, Financial Statement Schedules
(a) Documents filed as part of this report
(1) All financial statements
(2) Financial Statement Schedules
All financial statement schedules have been omitted, since the required information is not applicable or is not present in amounts sufficient to require submission of the sch... | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,268 | Date: October 28, 2015
Apple Inc.
By:
/s/ Luca Maestri
Luca Maestri
Senior Vice President,
Chief Financial Officer
Power of Attorney
KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Timothy D. Cook and Luca Maestri, jointly and severally, his or her attorneys-i... | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,269 | Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Registrant and in the capacities and on the dates indicated:
Name
Title
Date
/s/ Timothy D. Cook
TIMOTHY D. COOK
Chief Executive Officer and Director
(Principal Executive Offi... | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,270 | 8-K
3.1
6/6/14
3.2
Amended and Restated Bylaws of the Registrant effective as of
February 28, 2014. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,271 | 8-K
3.2
3/5/14
4.1
Form of Common Stock Certificate of the Registrant. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,272 | 10-Q
4.1
12/30/06
4.2
Indenture, dated as of April 29, 2013, between the Registrant and The Bank of New York Mellon Trust Company, N.A., as Trustee. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,273 | S-3
4.1
4/29/13
4.3
Officer’s Certificate of the Registrant, dated as of May 3, 2013, including forms of global notes representing the Floating Rate Notes due 2016, Floating Rate Notes due 2018, 0.45% Notes due 2016, 1.00% Notes due 2018, 2.40% Notes due 2023 and 3.85% Notes due 2043. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,274 | 8-K
4.1
5/3/13
4.4
Officer’s Certificate of the Registrant, dated as of May 6, 2014, including forms of global notes representing the Floating Rate Notes due 2017, Floating Rate Notes due 2019, 1.05% Notes due 2017, 2.10% Notes due 2019, 2.85% Notes due 2021, 3.45% Notes due 2024 and 4.45% Notes due 2044. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,275 | 8-K
4.1
5/6/14
4.5
Officer’s Certificate of the Registrant, dated as of November 10, 2014, including forms of global notes representing the 1.000% Notes due 2022 and 1.625% Notes due 2026. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,276 | 8-K
4.1
11/10/14
4.6
Officer’s Certificate of the Registrant, dated as of February 9, 2015, including forms of global notes representing the Floating Rate Notes due 2020, 1.55% Notes due 2020, 2.15% Notes due 2022, 2.50% Notes due 2025 and 3.45% Notes due 2045. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,277 | 8-K
4.1
2/9/15
4.7
Officer’s Certificate of the Registrant, dated as of May 13, 2015, including forms of global notes representing the Floating Rate Notes due 2017, Floating Rate Notes due 2020, 0.900% Notes due 2017, 2.000% Notes due 2020, 2.700% Notes due 2022, 3.200% Notes due 2025, and 4.375% Notes due 2045. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,278 | 8-K
4.1
5/13/15
4.8
Officer’s Certificate of the Registrant, dated as of June 10, 2015, including forms of global notes representing the 0.35% Notes due 2020. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,279 | 8-K
4.1
6/10/15
4.9
Officer’s Certificate of the Registrant, dated as of July 31, 2015, including forms of global notes representing the 3.05% Notes due 2029 and 3.60% Notes due 2042. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,280 | 8-K
4.1
7/31/15
4.10
Officer’s Certificate of the Registrant, dated as of September 17, 2015, including forms of global notes representing the 1.375% Notes due 2024 and 2.000% Notes due 2027. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,281 | 8-K
4.1
9/17/15
10.1*
Employee Stock Purchase Plan, as amended and restated as of March 10, 2015. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,282 | 8-K
10.1
3/13/15
10.2*
Form of Indemnification Agreement between the Registrant and each director and executive officer of the Registrant. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,283 | 10-Q
10.2
6/27/09
10.3*
1997 Director Stock Plan, as amended through August 23, 2012. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,284 | 10-Q
10.3
12/28/13
10.4*
2003 Employee Stock Plan, as amended through February 25, 2010. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,285 | 8-K
10.1
3/1/10
10.5*
Form of Restricted Stock Unit Award Agreement under 2003 Employee Stock Plan effective as of November 16, 2010. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,286 | 10-Q
10.10
12/25/10
10.6*
Form of Restricted Stock Unit Award Agreement under 2003 Employee Stock Plan effective as of April 6, 2012. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,287 | 10-Q
10.8
3/31/12
Apple Inc. | 2015 Form 10-K | 75
Incorporated by
Reference
Exhibit
Number
Exhibit Description
Form
Exhibit
Filing Date/
Period End
Date
10.7*
Summary Description of Amendment, effective as of May 24, 2012, to certain Restricted Stock Unit Award Agreements outstanding as of April 5, 2012. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,288 | 10-Q
10.8
6/30/12
10.8*
2014 Employee Stock Plan. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,289 | 8-K
10.1
3/5/14
10.9*
Form of Restricted Stock Unit Award Agreement under 2014 Employee Stock Plan as of February 28, 2014. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,290 | 8-K
10.2
3/5/14
10.10*
Form of Performance Award Agreement under 2014 Employee Stock Plan effective as of February 28, 2014. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,291 | 8-K
10.3
3/5/14
10.11*
Form of Restricted Stock Unit Award Agreement under 2014 Employee Stock Plan effective as of August 26, 2014. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,292 | 10-K
10.11
9/27/14
10.12*
Form of Performance Award Agreement under 2014 Employee Stock Plan effective as of August 26, 2014. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,293 | 10-K
10.12
9/27/14
10.13*
Form of Amendment, effective as of August 26, 2014, to Restricted Stock Unit Award Agreements and Performance Award Agreements outstanding as of August 26, 2014. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,294 | 10-K
10.13
9/27/14
10.14*
Offer Letter, dated August 1, 2013, from the Registrant to Angela Ahrendts. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,295 | 10-Q
10.14
12/27/14
12.1**
Computation of Ratio of Earnings to Fixed Charges. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,296 | 21.1**
Subsidiaries of the Registrant. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,297 | 23.1**
Consent of Ernst & Young LLP, Independent Registered Public
Accounting Firm. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,298 | 24.1**
Power of Attorney (included on the Signatures page of this
Annual Report on Form 10-K). | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,299 | 31.1**
Rule 13a-14(a) / 15d-14(a) Certification of Chief Executive Officer. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,300 | 31.2**
Rule 13a-14(a) / 15d-14(a) Certification of Chief Financial Officer. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,301 | 32.1***
Section 1350 Certifications of Chief Executive Officer and Chief Financial Officer. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,302 | 101.INS**
XBRL Instance Document. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,303 | 101.SCH**
XBRL Taxonomy Extension Schema Document. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,304 | 101.CAL**
XBRL Taxonomy Extension Calculation Linkbase Document. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,305 | 101.DEF**
XBRL Taxonomy Extension Definition Linkbase Document. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,306 | 101.LAB**
XBRL Taxonomy Extension Label Linkbase Document. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,307 | 101.PRE**
XBRL Taxonomy Extension Presentation Linkbase Document. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,308 | * Indicates management contract or compensatory plan or arrangement. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,309 | ** Filed herewith. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,310 | *** Furnished herewith. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,311 | (1) Certain instruments defining the rights of holders of long-term debt securities of the Registrant are omitted pursuant to Item 601(b)(4)(iii) of Regulation S-K. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,312 | The Registrant hereby undertakes to furnish to the SEC, upon request, copies of any such instruments. | 0001193125-15-356351/full-submission.txt |
0000320193 | 20151028 | 10-K | 1,313 | Apple Inc. | 2015 Form 10-K | 76 | 0001193125-15-356351/full-submission.txt |
0000320193 | 20161026 | 10-K | 0 | 10-K a201610-k9242016.htm 10-K
Document
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-K
(Mark One)
☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended September 24, 2016
or
☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) ... | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1 | Employer Identification No.) | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 2 | 1 Infinite Loop
Cupertino, California
(Address of principal executive offices)
(Zip Code)
(408) 996-1010
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act:
Common Stock, $0.00001 par value per share
1.000% Notes due 2022
1.375% Notes due 2024
1.625% Notes du... | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 3 | Yes ☒ No ☐
Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 4 | Yes ☐ No ☒
Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing... | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 5 | Yes ☒ No ☐
Indicate by check mark whether the Registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period... | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 6 | Yes ☒ No ☐
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and will not be contained, to the best of the Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of thi... | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 7 | See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 8 | Large accelerated filer ☒
Accelerated filer
☐
Non-accelerated filer ☐
(Do not check if a smaller reporting company)
Smaller reporting company
☐
Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Act). | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 9 | Yes ☐ No ☒
The aggregate market value of the voting and non-voting stock held by non-affiliates of the Registrant, as of March 25, 2016, the last business day of the Registrant’s most recently completed second fiscal quarter, was approximately $578,807,000,000. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 10 | Solely for purposes of this disclosure, shares of common stock held by executive officers and directors of the Registrant as of such date have been excluded because such persons may be deemed to be affiliates. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 11 | This determination of executive officers and directors as affiliates is not necessarily a conclusive determination for any other purposes. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 12 | 5,332,313,000 shares of common stock were issued and outstanding as of October 14, 2016. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 13 | DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Registrant’s definitive proxy statement relating to its 2017 annual meeting of shareholders (the “2017 Proxy Statement”) are incorporated by reference into Part III of this Annual Report on Form 10-K where indicated. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 14 | The 2017 Proxy Statement will be filed with the U.S. Securities and Exchange Commission within 120 days after the end of the fiscal year to which this report relates. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 15 | Apple Inc.
Form 10-K
For the Fiscal Year Ended September 24, 2016
This Annual Report on Form 10-K (“Form 10-K”) contains forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 16 | Many of the forward-looking statements are located in Part II, Item 7 of this Form 10-K under the heading “Management’s Discussion and Analysis of Financial Condition and Results of Operations.” Forward-looking statements provide current expectations of future events based on certain assumptions and include any stateme... | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 17 | Forward-looking statements can also be identified by words such as “future,” “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “predicts,” “will,” “would,” “could,” “can,” “may,” and similar terms. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 18 | Forward-looking statements are not guarantees of future performance and the Company’s actual results may differ significantly from the results discussed in the forward-looking statements. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 19 | Factors that might cause such differences include, but are not limited to, those discussed in Part I, Item 1A of this Form 10-K under the heading “Risk Factors,” which are incorporated herein by reference. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 20 | All information presented herein is based on the Company’s fiscal calendar. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 21 | Unless otherwise stated, references to particular years, quarters, months or periods refer to the Company’s fiscal years ended in September and the associated quarters, months and periods of those fiscal years. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 22 | Each of the terms the “Company” and “Apple” as used herein refers collectively to Apple Inc. and its wholly-owned subsidiaries, unless otherwise stated. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 23 | The Company assumes no obligation to revise or update any forward-looking statements for any reason, except as required by law. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 24 | PART I
Item 1.
Business
Company Background
The Company designs, manufactures and markets mobile communication and media devices, personal computers and portable digital music players, and sells a variety of related software, services, accessories, networking solutions and third-party digital content and applications. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 25 | The Company’s products and services include iPhone®, iPad®, Mac®, iPod®, Apple Watch®, Apple TV®, a portfolio of consumer and professional software applications, iOS, macOS™, watchOS® and tvOS™ operating systems, iCloud®, Apple Pay® and a variety of accessory, service and support offerings. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 26 | The Company sells and delivers digital content and applications through the iTunes Store®, App Store®, Mac App Store, TV App Store, iBooks Store™ and Apple Music® (collectively “Internet Services”). | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 27 | The Company sells its products worldwide through its retail stores, online stores and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers and value-added resellers. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 28 | In addition, the Company sells a variety of third-party Apple compatible products, including application software and various accessories through its retail and online stores. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 29 | The Company sells to consumers, small and mid-sized businesses and education, enterprise and government customers. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 30 | The Company’s fiscal year is the 52 or 53-week period that ends on the last Saturday of September. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 31 | The Company is a California corporation established in 1977.
Business Strategy
The Company is committed to bringing the best user experience to its customers through its innovative hardware, software and services. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 32 | The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software and services to provide its customers products and solutions with innovative design, superior ease-of-use and seamless integration. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 33 | As part of its strategy, the Company continues to expand its platform for the discovery and delivery of digital content and applications through its Internet Services, which allows customers to discover and download digital content, iOS, Mac, Apple Watch and Apple TV applications, and books through either a Mac or Wind... | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 34 | The Company also supports a community for the development of third-party software and hardware products and digital content that complement the Company’s offerings. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 35 | The Company believes a high-quality buying experience with knowledgeable salespersons who can convey the value of the Company’s products and services greatly enhances its ability to attract and retain customers. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 36 | Therefore, the Company’s strategy also includes building and expanding its own retail and online stores and its third-party distribution network to effectively reach more customers and provide them with a high-quality sales and post-sales support experience. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 37 | The Company believes ongoing investment in research and development (“R&D”), marketing and advertising is critical to the development and sale of innovative products and technologies. | 0001628280-16-020309/full-submission.txt |
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