cik stringclasses 1
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values | sentenceCount int64 0 2.33k | sentence stringlengths 2 5.25k | filename stringlengths 40 40 |
|---|---|---|---|---|---|
0000320193 | 20161026 | 10-K | 1,238 | Item 13. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,239 | Certain Relationships and Related Transactions, and Director Independence
The information required by this Item is set forth under the subheadings “Board Committees”, “Review, Approval or Ratification of Transactions with Related Persons” and “Transactions with Related Persons” under the heading “Directors, Corporate G... | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,240 | Item 14. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,241 | Principal Accounting Fees and Services
The information required by this Item is set forth under the subheadings “Fees Paid to Auditors” and “Policy on Audit Committee Pre-Approval of Audit and Non-Audit Services Performed by the Independent Registered Public Accounting Firm” under the proposal “Ratification of Appointm... | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,242 | Apple Inc. | 2016 Form 10-K | 73
PART IV
Item 15. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,243 | Exhibits, Financial Statement Schedules
(a)
Documents filed as part of this report
(1)
All financial statements
(2)
Financial Statement Schedules
All financial statement schedules have been omitted, since the required information is not applicable or is not present in amounts sufficient to require submission of the sch... | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,244 | Date: October 26, 2016
Apple Inc.
By:
/s/ Luca Maestri
Luca Maestri
Senior Vice President,
Chief Financial Officer
Power of Attorney
KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Timothy D. Cook and Luca Maestri, jointly and severally, his or her attorneys-i... | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,245 | Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Registrant and in the capacities and on the dates indicated:
Name
Title
Date
/s/ Timothy D. Cook
Chief Executive Officer and Director
(Principal Executive Officer)
October 26,... | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,246 | Bell
Director
October 26, 2016
JAMES A. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,247 | BELL
/s/ Al Gore
Director
October 26, 2016
AL GORE
/s/ Robert A. Iger
Director
October 26, 2016
ROBERT A. IGER
/s/ Andrea Jung
Director
October 26, 2016
ANDREA JUNG
/s/ Arthur D. Levinson
Director
October 26, 2016
ARTHUR D. LEVINSON
/s/ Ronald D. Sugar
Director
October 26, 2016
RONALD D. SUGAR
/s/ Susan L. Wagner
Direc... | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,248 | 8-K
3.1
6/6/14
3.2
Amended and Restated Bylaws of the Registrant effective as of December 21, 2015. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,249 | 8-K
3.2
12/22/15
4.1
Form of Common Stock Certificate of the Registrant. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,250 | 10-Q
4.1
12/30/06
4.2
Indenture, dated as of April 29, 2013, between the Registrant and The Bank of New York Mellon Trust Company, N.A., as Trustee. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,251 | S-3
4.1
4/29/13
4.3
Officer’s Certificate of the Registrant, dated as of May 3, 2013, including forms of global notes representing the Floating Rate Notes due 2016, Floating Rate Notes due 2018, 0.45% Notes due 2016, 1.00% Notes due 2018, 2.40% Notes due 2023 and 3.85% Notes due 2043. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,252 | 8-K
4.1
5/3/13
4.4
Officer’s Certificate of the Registrant, dated as of May 6, 2014, including forms of global notes representing the Floating Rate Notes due 2017, Floating Rate Notes due 2019, 1.05% Notes due 2017, 2.10% Notes due 2019, 2.85% Notes due 2021, 3.45% Notes due 2024 and 4.45% Notes due 2044. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,253 | 8-K
4.1
5/6/14
4.5
Officer’s Certificate of the Registrant, dated as of November 10, 2014, including forms of global notes representing the 1.000% Notes due 2022 and 1.625% Notes due 2026. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,254 | 8-K
4.1
11/10/14
4.6
Officer’s Certificate of the Registrant, dated as of February 9, 2015, including forms of global notes representing the Floating Rate Notes due 2020, 1.55% Notes due 2020, 2.15% Notes due 2022, 2.50% Notes due 2025 and 3.45% Notes due 2045. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,255 | 8-K
4.1
2/9/15
4.7
Officer’s Certificate of the Registrant, dated as of May 13, 2015, including forms of global notes representing the Floating Rate Notes due 2017, Floating Rate Notes due 2020, 0.900% Notes due 2017, 2.000% Notes due 2020, 2.700% Notes due 2022, 3.200% Notes due 2025, and 4.375% Notes due 2045. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,256 | 8-K
4.1
5/13/15
4.8
Officer’s Certificate of the Registrant, dated as of June 10, 2015, including forms of global notes representing the 0.35% Notes due 2020. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,257 | 8-K
4.1
6/10/15
4.9
Officer’s Certificate of the Registrant, dated as of July 31, 2015, including forms of global notes representing the 3.05% Notes due 2029 and 3.60% Notes due 2042. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,258 | 8-K
4.1
7/31/15
4.10
Officer’s Certificate of the Registrant, dated as of September 17, 2015, including forms of global notes representing the 1.375% Notes due 2024 and 2.000% Notes due 2027. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,259 | 8-K
4.1
9/17/15
4.11
Officer’s Certificate of the Registrant, dated as of February 23, 2016, including forms of global notes representing the Floating Rate Notes due 2019, Floating Rate Notes due 2021, 1.300% Notes due 2018, 1.700% Notes due 2019, 2.250% Notes due 2021, 2.850% Notes due 2023, 3.250% Notes due 2026, 4.5... | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,260 | 8-K
4.1
2/23/16
4.12
Supplement No. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,261 | 1 to the Officer's Certificate of the Registrant, dated as of March 24, 2016. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,262 | 8-K
4.1
3/24/16
4.13
Officer’s Certificate of the Registrant, dated as of June 22, 2016, including form of global note representing 4.150% Notes due 2046. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,263 | 10-Q
4.1
6/22/16
4.14
Officer’s Certificate of the Registrant, dated as of August 4, 2016, including forms of global notes representing the Floating Rate Notes due 2019, 1.100% Notes due 2019, 1.550% Notes due 2021, 2.450% Notes due 2026 and 3.850% Notes due 2046. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,264 | 8-K
4.1
8/4/16
10.1*
Employee Stock Purchase Plan, as amended and restated as of March 10, 2015. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,265 | 8-K
10.1
3/13/15
10.2*
Form of Indemnification Agreement between the Registrant and each director and executive officer of the Registrant. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,266 | 10-Q
10.2
6/27/09
10.3*
1997 Director Stock Plan, as amended through August 23, 2012. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,267 | 10-Q
10.3
12/28/13
10.4*
2003 Employee Stock Plan, as amended through February 25, 2010. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,268 | 8-K
10.1
3/1/10
10.5*
Form of Restricted Stock Unit Award Agreement under 2003 Employee Stock Plan effective as of November 16, 2010. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,269 | 10-Q
10.10
12/25/10
10.6*
Form of Restricted Stock Unit Award Agreement under 2003 Employee Stock Plan effective as of April 6, 2012. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,270 | 10-Q
10.8
3/31/12
Apple Inc. | 2016 Form 10-K | 76
Incorporated by
Reference
Exhibit Number
Exhibit Description
Form
Exhibit
Filing Date/
Period End Date
10.7*
Summary Description of Amendment, effective as of May 24, 2012, to certain Restricted Stock Unit Award Agreements outstanding as of April 5, 2012. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,271 | 10-Q
10.8
6/30/12
10.8*
2014 Employee Stock Plan, as amended and restated as of February 26, 2016. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,272 | 8-K
10.1
3/1/16
10.9*
Form of Restricted Stock Unit Award Agreement under 2014 Employee Stock Plan as of February 28, 2014. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,273 | 8-K
10.2
3/5/14
10.10*
Form of Performance Award Agreement under 2014 Employee Stock Plan effective as of February 28, 2014. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,274 | 8-K
10.3
3/5/14
10.11*
Form of Restricted Stock Unit Award Agreement under 2014 Employee Stock Plan effective as of August 26, 2014. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,275 | 10-K
10.1
9/27/14
10.12*
Form of Performance Award Agreement under 2014 Employee Stock Plan effective as of August 26, 2014. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,276 | 10-K
10.1
9/27/14
10.13*
Form of Amendment, effective as of August 26, 2014, to Restricted Stock Unit Award Agreements and Performance Award Agreements outstanding as of August 26, 2014. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,277 | 10-K
10.1
9/27/14
10.14*
Offer Letter, dated August 1, 2013, from the Registrant to Angela Ahrendts. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,278 | 10-Q
10.1
12/27/14
10.15*
Form of Restricted Stock Unit Award Agreement under the 1997 Director Stock Plan as of November 17, 2015. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,279 | 10-Q
10.15
12/26/15
10.16*
Form of Restricted Stock Unit Award Agreement under 2014 Employee Stock Plan effective as of October 5, 2015. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,280 | 10-Q
10.16
3/26/16
10.17*
Form of Performance Award Agreement under 2014 Employee Stock Plan effective as of October 5, 2015. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,281 | 10-Q
10.17
3/26/16
10.18*, **
Form of Restricted Stock Unit Award Agreement under 2014 Employee Stock Plan effective as of October 14, 2016. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,282 | 10.19*, **
Form of Performance Award Agreement under 2014 Employee Stock Plan effective as of October 14, 2016. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,283 | 12.1**
Computation of Ratio of Earnings to Fixed Charges. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,284 | 21.1**
Subsidiaries of the Registrant. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,285 | 23.1**
Consent of Ernst & Young LLP, Independent Registered Public Accounting Firm. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,286 | 24.1**
Power of Attorney (included on the Signatures page of this Annual Report on Form 10-K). | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,287 | 31.1**
Rule 13a-14(a) / 15d-14(a) Certification of Chief Executive Officer. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,288 | 31.2**
Rule 13a-14(a) / 15d-14(a) Certification of Chief Financial Officer. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,289 | 32.1***
Section 1350 Certifications of Chief Executive Officer and Chief Financial Officer. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,290 | 101.INS**
XBRL Instance Document. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,291 | 101.SCH**
XBRL Taxonomy Extension Schema Document. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,292 | 101.CAL**
XBRL Taxonomy Extension Calculation Linkbase Document. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,293 | 101.DEF**
XBRL Taxonomy Extension Definition Linkbase Document. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,294 | 101.LAB**
XBRL Taxonomy Extension Label Linkbase Document. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,295 | 101.PRE**
XBRL Taxonomy Extension Presentation Linkbase Document. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,296 | *
Indicates management contract or compensatory plan or arrangement. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,297 | **
Filed herewith. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,298 | ***
Furnished herewith. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,299 | (1)
Certain instruments defining the rights of holders of long-term debt securities of the Registrant are omitted pursuant to Item 601(b)(4)(iii) of Regulation S-K. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,300 | The Registrant hereby undertakes to furnish to the SEC, upon request, copies of any such instruments. | 0001628280-16-020309/full-submission.txt |
0000320193 | 20161026 | 10-K | 1,301 | Apple Inc. | 2016 Form 10-K | 77 | 0001628280-16-020309/full-submission.txt |
0000320193 | 20071115 | 10-K | 0 | 10-K a2181030z10-k.htm 10-K
-- Click here to rapidly navigate through this document
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-K
(Mark One)
ý
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended September 29, 2007
or
o
TRANSI... | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 1 | Employer
Identification No.) | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 2 | 1 Infinite Loop
Cupertino, California
(Address of principal executive offices)
(Zip Code)
Registrant's telephone number, including area code: (408) 996-1010
Securities registered pursuant to Section 12(b) of the Act:
Common Stock, no par value
The NASDAQ Global Select Market
(Title of class)
(Name of exchange on which ... | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 3 | Yes ý No o
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 4 | Yes o No ý
Note-Checking the box above will not relieve any registrant required to file reports pursuant to Section 13 or 15(d) of the Exchange Act from their obligations under those Sections. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 5 | Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requiremen... | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 6 | Yes ý No o
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (section 229.405 of this chapter) is not contained herein, and will not be contained, to the best of the registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III... | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 7 | See definition of "accelerated filer and large accelerated filer" in Rule 12b-2 of the Exchange Act. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 8 | (Check one):
Large accelerated filer ý
Accelerated filer o
Non-accelerated filer o
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 9 | Yes o No ý
The aggregate market value of the voting and non-voting stock held by non-affiliates of the registrant, as of March 31, 2007, was approximately $74,499,000,000 based upon the closing price reported for such date on the NASDAQ Global Select Market. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 10 | For purposes of this disclosure, shares of common stock held by persons who hold more than 5% of the outstanding shares of common stock and shares held by executive officers and directors of the registrant have been excluded because such persons may be deemed to be affiliates. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 11 | This determination of executive officer or affiliate status is not necessarily a conclusive determination for other purposes. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 12 | 875,540,274 shares of Common Stock Issued and Outstanding as of November 2, 2007
The Business section and other parts of this Annual Report on Form 10-K ("Form 10-K") contain forward-looking statements that involve risks and uncertainties. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 13 | Many of the forward-looking statements are located in "Management's Discussion and Analysis of Financial Condition and Results of Operations." | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 14 | Forward-looking statements provide current expectations of future events based on certain assumptions and include any statement that does not directly relate to any historical or current fact. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 15 | Forward-looking statements can also be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "predicts," and similar terms. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 16 | Forward-looking statements are not guarantees of future performance and the Company's actual results may differ significantly from the results discussed in the forward-looking statements. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 17 | Factors that might cause such differences include, but are not limited to, those discussed in the subsection entitled "Risk Factors" under Part I, Item 1A of this Form 10-K. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 18 | The Company assumes no obligation to revise or update any forward-looking statements for any reason, except as required by law. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 19 | PART I
Item 1. Business
Company Background
Apple Inc. and its wholly-owned subsidiaries (collectively "Apple" or the "Company") design, manufacture, and market personal computers, portable digital music players, and mobile communication devices and sells a variety of related software, services, peripherals, and network... | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 20 | The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 21 | In addition, the Company sells a variety of third-party Macintosh ("Mac"), iPod and iPhone compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals through its online and retail stores. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 22 | The Company sells to education, consumer, creative professional, business, and government customers. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 23 | The Company's fiscal year is the 52 or 53-week period that ends on the last Saturday of September. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 24 | Unless otherwise stated, all information presented in this Form 10-K is based on the Company's fiscal calendar. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 25 | Business Strategy
The Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet off... | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 26 | The Company's business strategy leverages its unique ability to design and develop its own operating system, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 27 | The Company believes continual investment in research and development is critical to the development and enhancement of innovative products and technologies. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 28 | In addition to evolving its personal computers and related solutions, the Company continues to capitalize on the convergence of the personal computer, digital consumer electronics and mobile communications by creating and refining innovations, such as the iPod, iPhone, iTunes Store, and Apple TV. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 29 | The Company's strategy also includes expanding its distribution network to effectively reach more of its targeted customers and provide them with a high-quality sales and post-sales support experience. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 30 | Digital Lifestyle
The Company believes that for both professionals and consumers the personal computer has become the center of an evolving digital lifestyle by integrating with and enhancing the utility of advanced digital devices such as the Company's iPods, iPhones, digital video and still cameras, televisions, pers... | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 31 | The attributes of the personal computer that enable this functionality include a high-quality user interface, easy access to relatively inexpensive data storage, the ability to run complex applications, and the ability to connect easily to a wide variety of other digital devices and to the Internet. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 32 | The Company is the only participant in the personal computer industry that controls the design
and development of the entire personal computer-from the hardware and operating system to sophisticated software applications. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 33 | This, along with its products' creative industrial designs, intuitive ease-of-use, and built-in graphics, multimedia and networking capabilities, positions the Company to offer innovative integrated digital lifestyle solutions. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 34 | Expanded Distribution
The Company believes a high-quality buying experience with knowledgeable salespersons who can convey the value of the Company's products and services greatly enhances its ability to attract and retain customers. | 0001047469-07-009340/full-submission.txt |
0000320193 | 20071115 | 10-K | 35 | The Company sells many of its products and resells certain third-party products in most of its major markets directly to consumers, education customers, and businesses through its retail and online stores. | 0001047469-07-009340/full-submission.txt |
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