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0000320193 | 20111026 | 10-K | 857 | The preparation of these consolidated financial statements in conformity with U.S. generally accepted accounting principles (“GAAP”) requires management to make estimates and assumptions that affect the amounts reported in these consolidated financial statements and accompanying notes. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 858 | Actual results could differ materially from those estimates. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 859 | Certain prior year amounts in the consolidated financial statements and notes thereto have been reclassified to conform to the current year’s presentation. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 860 | The Company’s fiscal year is the 52 or 53-week period that ends on the last Saturday of September. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 861 | The Company’s fiscal years 2011, 2010 and 2009 ended on September 24, 2011, September 25, 2010 and September 26, 2009, respectively, and included 52 weeks each. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 862 | An additional week is included in the first fiscal quarter approximately every six years to realign fiscal quarters with calendar quarters. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 863 | Fiscal year 2012 will end on September 29, 2012, and will span 53 weeks, with a 14th week added to the first quarter of 2012. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 864 | Unless otherwise stated, references to particular years or quarters refer to the Company’s fiscal years ended in September and the associated quarters of those fiscal years. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 865 | During the first quarter of 2011, the Company adopted the Financial Accounting Standard Board’s (“FASB”) new accounting standard on consolidation of variable interest entities. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 866 | This new accounting standard eliminates the mandatory quantitative approach in determining control for evaluating whether variable interest entities need to be consolidated in favor of a qualitative analysis, and requires an ongoing reassessment of control over such entities. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 867 | The adoption of this new accounting standard did not impact the Company’s consolidated financial statements. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 868 | Revenue Recognition
Net sales consist primarily of revenue from the sale of hardware, software, digital content and applications, peripherals, and service and support contracts. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 869 | The Company recognizes revenue when persuasive evidence of an arrangement exists, delivery has occurred, the sales price is fixed or determinable, and collection is probable. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 870 | Product is considered delivered to the customer once it has been shipped and title and risk of loss have been transferred. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 871 | For most of the Company’s product sales, these criteria are met at the time the product is shipped. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 872 | For online sales to individuals, for some sales to education customers in the U.S., and for certain other sales, the Company defers revenue until the customer receives the product because the Company legally retains a portion of the risk of loss on these sales during transit. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 873 | The Company recognizes revenue from the sale of hardware products, software bundled with hardware that is essential to the functionality of the hardware, and third-party digital content sold on the iTunes Store in accordance with general revenue recognition accounting guidance. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 874 | The Company recognizes revenue in accordance with industry specific software accounting guidance for the following types of sales transactions: (i) standalone sales of software products, (ii) sales of software upgrades and (iii) sales of software bundled with hardware not essential to the functionality of the hardware. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 875 | The Company sells software and peripheral products obtained from other companies. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 876 | The Company generally establishes its own pricing and retains related inventory risk, is the primary obligor in sales transactions with its customers, and assumes the credit risk for amounts billed to its customers. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 877 | Accordingly, the Company generally recognizes revenue for the sale of products obtained from other companies based on the gross amount billed. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 878 | For sales of third-party software applications for iPhone, iPad and iPod touch (“iOS devices”) and Macs made through the App Store and the Mac App Store, the Company is not the primary obligor to users of the software, and third- party developers determine the selling price of their software. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 879 | Therefore, the Company accounts for such sales on a net basis by recognizing only the commission it retains from each sale and including that commission in net sales in the Consolidated Statements of Operations. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 880 | The portion of the sales price paid by users that is remitted by the Company to third-party developers is not reflected in the Company’s Consolidated Statements of Operations. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 881 | The Company records deferred revenue when it receives payments in advance of the delivery of products or the performance of services. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 882 | This includes amounts that have been deferred for unspecified and specified software upgrade rights and non-software services that are attached to hardware and software products. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 883 | The Company sells gift cards redeemable at its retail and online stores, and also sells gift cards redeemable on the iTunes Store for the purchase of content and software. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 884 | The Company records deferred revenue upon the sale of the card, which is relieved upon redemption of the card by the customer. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 885 | Revenue from AppleCare service and support contracts is deferred and recognized over the service coverage periods. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 886 | AppleCare service and support contracts typically include extended phone support, repair services, web-based support resources and diagnostic tools offered under the Company’s standard limited warranty. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 887 | The Company records reductions to revenue for estimated commitments related to price protection and for customer incentive programs, including reseller and end-user rebates, and other sales programs and volume-based incentives. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 888 | The estimated cost of these programs is recognized in the period the Company has sold the product and committed to a plan. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 889 | The Company also records reductions to revenue for expected future product returns based on the Company’s historical experience. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 890 | Revenue is recorded net of taxes collected from customers that are remitted to governmental authorities, with the collected taxes recorded as current liabilities until remitted to the relevant government authority. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 891 | Revenue Recognition for Arrangements with Multiple Deliverables
For multi-element arrangements that include hardware products containing software essential to the hardware product’s functionality, undelivered software elements that relate to the hardware product’s essential software, and undelivered non-software servic... | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 892 | In such circumstances, the Company uses a hierarchy to determine the selling price to be used for allocating revenue to deliverables: (i) vendor-specific objective evidence of fair value (“VSOE”), (ii) third-party evidence of selling price (“TPE”), and (iii) best estimate of the selling price (“ESP”). | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 893 | VSOE generally exists only when the Company sells the deliverable separately and is the price actually charged by the Company for that deliverable. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 894 | ESPs reflect the Company’s best estimates of what the selling prices of elements would be if they were sold regularly on a stand-alone basis. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 895 | For sales of iPhone, iPad, Apple TV, for sales of iPod touch beginning in June 2010, and for sales of Mac beginning in June 2011, the Company has indicated it may from time-to-time provide future unspecified software upgrades and features to the essential software bundled with each of these hardware products free of ch... | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 896 | Essential software for iOS devices includes iOS and related applications and for Mac includes Mac OS X and iLife. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 897 | In June 2011, the Company announced it would provide various non-software services to owners of qualifying versions of iOS devices and Mac. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 898 | The Company has identified up to three deliverables in arrangements involving the sale of these devices. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 899 | The first deliverable is the hardware and software essential to the functionality of the hardware device delivered at the time of sale. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 900 | The second deliverable is the embedded right included with the purchase of iOS devices, Mac and Apple TV to receive on a when-and-if-available basis, future unspecified software upgrades and features relating to the product’s essential software. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 901 | The third
deliverable is the non-software services to be provided to qualifying versions of iOS devices and Mac. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 902 | The Company allocates revenue between these deliverables using the relative selling price method. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 903 | Because the Company has neither VSOE nor TPE for these deliverables, the allocation of revenue has been based on the Company’s ESPs. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 904 | Amounts allocated to the delivered hardware and the related essential software are recognized at the time of sale provided the other conditions for revenue recognition have been met. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 905 | Amounts allocated to the embedded unspecified software upgrade rights and the non-software services are deferred and recognized on a straight-line basis over the estimated lives of each of these devices, which range from 24 to 48 months. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 906 | Cost of sales related to delivered hardware and related essential software, including estimated warranty costs, are recognized at the time of sale. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 907 | Costs incurred to provide non-software services are recognized as cost of sales as incurred, and engineering and sales and marketing costs are recognized as operating expenses as incurred. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 908 | The Company’s process for determining its ESP for deliverables without VSOE or TPE considers multiple factors that may vary depending upon the unique facts and circumstances related to each deliverable. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 909 | The Company believes its customers, particularly consumers, would be reluctant to buy unspecified software upgrade rights related to iOS devices, Mac and Apple TV. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 910 | This view is primarily based on the fact that unspecified upgrade rights do not obligate the Company to provide upgrades at a particular time or at all, and do not specify to customers which upgrades or features will be delivered. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 911 | The Company also believes its customers would be unwilling to pay a significant amount for access to the non-software services because other companies offer similar services at little or no cost to users. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 912 | Therefore, the Company has concluded that if it were to sell upgrade rights or access to the non-software services on a standalone basis, including those rights and services attached to iOS devices, Mac and Apple TV, the selling prices would be relatively low. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 913 | Key factors considered by the Company in developing the ESPs for software upgrade rights include prices charged by the Company for similar offerings, market trends for pricing of Mac and iOS compatible software, the Company’s historical pricing practices, the nature of the upgrade rights (e.g., unspecified and when-and... | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 914 | The Company may also consider, when appropriate, the impact of other products and services, including advertising services, on selling price assumptions when developing and reviewing its ESPs for software upgrade rights and related deliverables. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 915 | The Company may also consider additional factors as appropriate, including the pricing of competitive alternatives if they exist and product-specific business objectives. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 916 | When relevant, the same factors are considered by the Company in developing ESPs for offerings such as the non-software services; however, the primary consideration in developing ESPs for the non-software services is the estimated cost to provide such services over the estimated life of the related devices, including c... | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 917 | Beginning with the Company’s June 2011 announcement of the upcoming release of the non-software services and Mac OS X Lion, the Company’s combined ESP for the unspecified software upgrade rights and the right to receive the non-software services are as follows: $16 for iPhone and iPad, $11 for iPod touch, and $22 for M... | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 918 | The Company’s ESP for the embedded unspecified software upgrade right included with each Apple TV is $5 for 2011 and $10 for fiscal years prior to 2011. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 919 | Amounts allocated to the embedded unspecified software upgrade rights and the non-software services associated with iOS devices and Apple TV are recognized on a straight-line basis over 24 months, and amounts allocated to the embedded unspecified software upgrade rights and the non-software services associated with Mac... | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 920 | The Company’s ESP for the software upgrade right included with each iPhone sold beginning with the introduction of iPhone in June 2007 through the Company’s second quarter of 2010 was $25. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 921 | Beginning in April 2010 in conjunction with the Company’s announcement of iOS 4 for iPhone, the Company lowered its ESP for the software upgrade right included with each iPhone to $10. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 922 | Beginning with initial sales of iPad in April 2010, the Company’s ESP for the embedded software upgrade right included with the sale of each iPad is $10, and the Company’s ESP for the embedded software upgrade right included with each iPod touch sold beginning in June 2010 is $5. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 923 | The Company accounts for multiple element arrangements that consist only of software or software-related products, including the sale of upgrades to previously sold software, in accordance with industry specific
software accounting guidance. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 924 | For such transactions, revenue on arrangements that include multiple elements is allocated to each element based on the relative fair value of each element, and fair value is determined by VSOE. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 925 | If the Company cannot objectively determine the fair value of any undelivered element included in such multiple-element arrangements, the Company defers revenue until all elements are delivered and services have been performed, or until fair value can objectively be determined for any remaining undelivered elements. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 926 | Beginning in July 2011, the sale of certain upgrades to Mac OS X and Mac versions of iLife include when-and-if-available upgrade rights for which the Company does not have VSOE. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 927 | Therefore, beginning in July 2011 the Company defers all revenue from the sale of upgrades to the Mac OS and Mac versions of iLife and recognizes it ratably over 36 months. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 928 | Shipping Costs
For all periods presented, amounts billed to customers related to shipping and handling are classified as revenue, and the Company’s shipping and handling costs are included in cost of sales. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 929 | Warranty Expense
The Company generally provides for the estimated cost of hardware and software warranties at the time the related revenue is recognized. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 930 | The Company assesses the adequacy of its pre-existing warranty liabilities and adjusts the amounts as necessary based on actual experience and changes in future estimates. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 931 | Software Development Costs
Research and development costs are expensed as incurred. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 932 | Development costs of computer software to be sold, leased, or otherwise marketed are subject to capitalization beginning when a product’s technological feasibility has been established and ending when a product is available for general release to customers. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 933 | In most instances, the Company’s products are released soon after technological feasibility has been established. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 934 | Therefore, costs incurred subsequent to achievement of technological feasibility are usually not significant, and generally most software development costs have been expensed as incurred. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 935 | The Company did not capitalize any software development costs during 2011 and 2010. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 936 | In 2009, the Company capitalized $71 million of costs associated with the development of Mac OS X Version 10.6 Snow Leopard (“Mac OS X Snow Leopard”), which was released during the fourth quarter of 2009. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 937 | The capitalized costs are being amortized to cost of sales on a straight-line basis over a three year estimated useful life of the underlying technology. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 938 | Total amortization related to capitalized software development costs was $30 million, $48 million and $25 million in 2011, 2010 and 2009, respectively. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 939 | Advertising Costs
Advertising costs are expensed as incurred. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 940 | Advertising expense was $933 million, $691 million and $501 million for 2011, 2010 and 2009, respectively. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 941 | Share-based Compensation
The Company recognizes expense related to share-based payment transactions in which it receives employee services in exchange for (a) equity instruments of the Company or (b) liabilities that are based on the fair value of the enterprise’s equity instruments or that may be settled by the issuan... | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 942 | Share-based compensation cost for restricted stock units (“RSUs”) is measured based on the closing fair market value of the Company’s common stock on the date of grant. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 943 | Share-based compensation cost for stock options is estimated at the grant date based on each option’s fair-value as calculated by the Black-Scholes-Merton (“BSM”) option-pricing model. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 944 | The Company recognizes share-based compensation cost as expense ratably on a straight-line
basis over the requisite service period. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 945 | The Company recognizes a benefit from share-based compensation in the Consolidated Statements of Shareholders’ Equity if an incremental tax benefit is realized. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 946 | In addition, the Company recognizes the indirect effects of share-based compensation on research and development tax credits, foreign tax credits and domestic manufacturing deductions in the Consolidated Statements of Operations. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 947 | Further information regarding share-based compensation can be found in Note 6, “Shareholders’ Equity and Share-based Compensation” of this Form 10-K.
Income Taxes
The provision for income taxes is computed using the asset and liability method, under which deferred tax assets and liabilities are recognized for the expec... | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 948 | Deferred tax assets and liabilities are measured using the currently enacted tax rates that apply to taxable income in effect for the years in which those tax assets are expected to be realized or settled. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 949 | The Company records a valuation allowance to reduce deferred tax assets to the amount that is believed more likely than not to be realized. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 950 | The Company recognizes the tax benefit from an uncertain tax position only if it is more likely than not the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 951 | The tax benefits recognized in the financial statements from such positions are then measured based on the largest benefit that has a greater than 50% likelihood of being realized upon settlement. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 952 | See Note 5, “Income Taxes” of this Form 10-K for additional information. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 953 | Earnings Per Common Share
Basic earnings per common share is computed by dividing income available to common shareholders by the weighted-average number of shares of common stock outstanding during the period. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 954 | Diluted earnings per common share is computed by dividing income available to common shareholders by the weighted-average number of shares of common stock outstanding during the period increased to include the number of additional shares of common stock that would have been outstanding if the potentially dilutive secur... | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 955 | Potentially dilutive securities include outstanding stock options, shares to be purchased under the employee stock purchase plan and unvested RSUs. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 956 | The dilutive effect of potentially dilutive securities is reflected in diluted earnings per common share by application of the treasury stock method. | 0001193125-11-282113/full-submission.txt |
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