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0000320193
20041203
10-K
611
(c)Includes eMac product line.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
612
(d)Other Music Products consists of iTunes Music Store sales, iPod-related services, and Apple-branded and third-party iPod-related accessories.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
613
(e)Net sales of Peripherals and Other Hardware include sales of Apple-branded and third-party displays, wireless connectivity and networking solutions, and other hardware accessories.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
614
(f)Net sales of Software include sales of Apple-branded operating system and application software and sales of third-party software.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
615
(g)Net sales per Macintosh unit sold is derived by dividing total Macintosh net sales by total Macintosh unit sales.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
616
Fiscal Year 2004 versus 2003 During fiscal 2004, net sales increased 33% or $2.1 billion from fiscal 2003.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
617
Several factors have contributed favorably to net sales during 2004: •Net sales of Macintosh systems increased $432 million or 10% during fiscal 2004 compared to 2003 while net sales per Macintosh unit sold remained relatively flat on a year-over-year basis.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
618
Unit sales of Macintosh systems increased 278,000 units or 9% during fiscal 2004 compared to 2003.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
619
These increases in net sales and unit sales were a result of strong demand for all of the Company's Macintosh systems, except for the iMac.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
620
The Company's portable systems, consisting of the PowerBook and iBook, produced the strongest revenue and unit growth during fiscal 2004 compared to 2003 of approximately 26% and 33%, respectively.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
621
Unit sales of portable systems accounted for 51% of all Macintosh systems sold during fiscal 2004 compared to only 42% during 2003.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
622
The Company believes that these results reflect an overall trend in the industry towards portable systems.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
623
Performance of the Company's Power Macintosh systems also yielded positive results in fiscal 2004, including a 15% and 6% increase in net sales and unit sales, respectively.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
624
The increase in year-to-date Power Macintosh sales is due primarily to the introduction of the Power Mac G5, which began shipping at the end of fiscal 2003.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
625
Although Power Macintosh sales have increased from the prior year, sales of this product were constrained in the second half of 2004 as a result of manufacturing problems at IBM, the Company's sole supplier of the PowerPC G5 processor.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
626
•Net sales of iPods rose $961 million or 279% during fiscal 2004 compared to 2003.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
627
Unit sales of iPods totaled 4.4 million in fiscal 2004, which represents an increase of 370% from the 939,000 iPod units sold in fiscal 2003.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
628
Strong demand for the iPods during fiscal 2004 continued to be experienced in all of the Company's operating segments and was driven by enhancements to the iPod, the introduction of the iPod mini, increased expansion of the Company's iPod distribution network, and continued success of the iTunes Music Store due largely...
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
629
Since inception of the iPod product line in fiscal 2002, the Company has sold approximately 5.7 million iPods.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
630
•The Retail segment's net sales grew 91% to $1.2 billion during fiscal 2004 compared to 2003.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
631
This increase is largely attributable to the increase in total stores from 65 at the end of 2003 to 86 at the end of 2004, as well as a 36% year-over-year increase in average revenue per store.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
632
While the Company's customers in areas where the Retail segment has opened stores may elect to purchase from the Retail segment stores rather than the Company's preexisting sales channels in the U.S. and Japan, the Company believes that a substantial portion of the Retail segment's net sales is incremental to the Compa...
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
633
See additional comments below related to the Retail segment under the heading "Segment Operating Performance."
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
634
•Net sales of peripherals and other hardware rose by 38% during fiscal 2004 compared to 2003 primarily due to an increase in net sales of displays and other computer accessories.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
635
Net sales of other computer accessories include AirPort cards and base stations, iSight digital video cameras, and third party hardware products.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
636
The increase in total net sales of peripherals and other hardware is related to the overall increase in Macintosh unit sales and the introduction of new and updated peripheral products and was experienced predominantly by the Company's Americas, Europe, and Retail segments.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
637
•Other music products consists of sales associated with the iTunes Music Store and iPod related services and accessories.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
638
Net sales of other music products increased $242 million or 672% during fiscal 2004 compared to 2003.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
639
The Company has experienced strong growth in sales of iPod services and accessories consistent with the increase in overall iPod unit sales for fiscal 2004.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
640
The increased sales from the iTunes Music Store, which was originally introduced in April 2003, is primarily due to making the store available for Windows in October 2003 and the introduction of the store in the U.K., France, and Germany in June 2004.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
641
•Net sales of software rose $140 million or 39% during fiscal 2004 compared to 2003 due primarily to higher net sales of the Company's Apple-branded software and in particular, higher net sales of the Company's operating system software, Mac OS X version 10.3 "Panther," which was released in October 2003.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
642
Net sales of Panther accounted for approximately $74 million or over 50% of the increase in software net sales for fiscal 2004 compared to 2003.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
643
•The Company's U.S. education channel experienced year-over-year growth in net sales of approximately 19% for fiscal 2004 compared to 2003.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
644
Unit sales also increased by 10% during fiscal 2004 compared to 2003.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
645
The increase in U.S. education net sales for fiscal 2004 relates primarily to a 40% year-over-year increase in higher education net sales and to a lesser extent the Company's 3% growth in K-12 net sales.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
646
The Company believes the U.S. K-12 education market remains challenging due to multiple factors including funding pressures due to weak economic conditions, large budget deficits in many states, and increased competition particularly for desktop computers.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
647
Although the Company has taken steps, and will continue to take steps, to address weakness in the U.S. education channel, it remains difficult to anticipate when and if this trend will reverse.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
648
•Service and other sales increased $37 million or 13% during fiscal 2004 compared to 2003.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
649
These increases are the result of significant year-over-year increases in net sales associated with AppleCare Protection Plan (APP) extended maintenance and support services, as well as increases in net sales associated with the Company's .Mac Internet service.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
650
Increased net sales associated with APP are primarily the result of higher Macintosh unit sales and higher attach rates on APP over the last several years.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
651
Offsetting the favorable factors discussed above, the Company's net sales during fiscal 2004 were negatively impacted by the following: •Net sales and unit sales of iMac systems were down 23% and 16%, respectively, during fiscal 2004 versus 2003.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
652
The decrease in iMac net sales and unit sales was largely due to the delay in the introduction of the new iMac, based on the PowerPC G5 processor, primarily as a result of manufacturing problems experienced by IBM.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
653
The delays in the new iMac resulted in the depletion of inventory of the old iMac flat panel prior to availability of the new iMac G5.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
654
The old flat panel iMac form factor which was available during most of fiscal 2004, was nearly 3 years old by the time the new iMac G5 began shipping in September 2004 and had experienced declines in sales as a result of the age of this product.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
655
The Company believes that sales of iMac systems have also declined due to a shift in consumer preference to portable systems and competitor desktop models with price points below $1,000.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
656
The Company introduced a new version of the eMac in April 2004 with a suggested retail price starting at $799 aimed at the price sensitive customer.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
657
•Net sales and unit sales in the Company's Japan segment decreased 3% and 14%, respectively, during fiscal 2004 versus 2003.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
658
The Company believes these declines relate to a shift in sales from the Japan Segment to the Retail segment as a result of the Tokyo and Osaka store openings in fiscal 2004.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
659
Declines in Japan may also relate to delays in computer upgrades by certain professional and creative customers pending release in Japan of certain Mac OS X native applications, such as Quark Xpress 6, which did not become available until September 2004.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
660
When sales from the Japan retail stores are included in the results for the Japan segment, the combined revenue in Japan resulted in a 3% year-over-year increase in fiscal 2004 as compared to 2003.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
661
See additional comments below related to the Japan segment under the heading "Segment Operating Performance."
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
662
Fiscal Year 2003 versus 2002 Net sales increased $465 million or 8% during 2003 compared to 2002 while Macintosh unit sales declined 3% year-over-year to approximately 3 million units in 2003.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
663
Several factors contributed favorably to net sales during 2003 including: •The Retail segment's net sales grew to $621 million during 2003 from $283 million in 2002, an increase of 119%.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
664
While the Company's customers may have elected to purchase product from their local Apple Retail store rather than through other preexisting sales channels in the U.S., the Company believes that a substantial portion of the Retail segment's net sales was incremental to total net sales.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
665
See additional comments below related to the Retail segment under the heading "Segment Operating Performance."
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
666
•Net sales of iPods rose $202 million or 141% during 2003 compared to 2002.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
667
This increase was experienced by all of the Company's operating segments.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
668
iPod sales during 2003 were favorably affected by the introduction of substantially redesigned new models, which were compatible with both Macintosh and Windows operating systems.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
669
The Company's iPod digital music player is sold by a variety of resellers, many of which do not currently market the Company's Macintosh systems.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
670
The Company expanded this distribution network during 2003, which contributed to the 2003 increase in iPod unit sales of 146%.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
671
•The Company also experienced an increase in net sales of peripherals and other hardware totaling $164 million or 31% during 2003 compared to 2002, reflecting an overall increase in net sales of other computer accessories including AirPort cards and base stations, which facilitate wireless connectivity; third party dig...
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
672
•Net sales of other music products, including sales associated with the iTunes Music Store and iPod related services and accessories, increased $32 million or 800% during 2003 compared to 2002.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
673
This increase was due primarily to the introduction of the iTunes Music Store for the Macintosh operating system in April 2003 and higher sales of iPod services and accessories consistent with the increase in iPod net sales and unit sales during 2003.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
674
•Although total Macintosh unit sales were down 3% in 2003, unit sales of the Company's portable systems were relatively strong primarily due to the 69% or 247,000 unit increase in PowerBook unit sales, slightly offset by a 4% or 30,000 unit decrease in iBook unit sales.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
675
The increase in PowerBook net sales of $468 million or 56% was due primarily to the success of the Company's new 12-inch, 15-inch and 17-inch models that were introduced during 2003.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
676
The decline in iBook consumer portable sales during 2003 was primarily due to a lower average price per unit.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
677
Portable systems represented 42% of all Macintosh systems sold in 2003 versus 33% in 2002, which reflected an overall industry trend towards portable systems.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
678
•The Company's average net sales per Macintosh unit sold increased 2% to $1,491 in 2003 as a result of various changes in overall unit mix towards relatively higher-priced PowerBook systems and increases direct sales primarily from the Company's retail and online stores, offset by somewhat lower year-over-year pricing ...
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
679
PowerBook and Power Macintosh systems accounted for 42% of total unit sales in 2003 versus 36% in 2002.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
680
•Net sales of software increased $55 million or 18% during 2003 compared to the prior year and reflected higher net sales of Apple-branded application and server software and third-party software.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
681
Net sales of Apple-branded application and server software increased due to the introduction of several new software titles during fiscal 2003 including Final Cut Express, iLife, and Keynote, as well as from higher sales of software related to recent acquisitions including PowerSchool and Emagic.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
682
Growth in net sales of third-party software during 2003 was particularly strong in the Americas Segment due to strong sales of software by the Company's online store and its Retail segment.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
683
•Service and other sales rose $55 million or 24% during 2003 which primarily resulted from significant year-over-year increases in net sales associated with APP extended maintenance and support services, as well as the Company's Internet related services.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
684
Increased net sales associated with APP were primarily the result of increasing attach rates over the last several years.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
685
Increased net sales associated with Internet services were due to increased net sales of the Company's .Mac Internet service.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
686
Offsetting the favorable factors discussed above, the Company's net sales during 2003 were negatively impacted by the following factors: •Total unit sales of desktop systems fell 15% during 2003 compared to 2002. iMac systems unit sales declined 16% from 2003 to 2002 resulting from a shift in sales away from desktop sy...
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
687
Also, the flat panel iMac form factor available during fiscal 2003 was in the eighth quarter of its life cycle by the end of 2003.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
688
•Unit sales of Power Macintosh systems fell 13% during 2003 compared to 2002.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
689
For the first nine months of 2003 compared to the same period in 2002, unit sales of Power Macintosh systems decreased 24%, which was representative of the decline of Power Macintosh systems sales experienced by the Company during recent years and was also believed to be attributable to delays in purchasing pending the...
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
690
As expected, this trend reversed in the fourth quarter of 2003 with unit sales increasing 26% during the quarter as compared to the same period in the prior year due largely to the new Power Mac G5, which the Company introduced in June 2003 and began shipping at the end of fiscal 2003.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
691
The decline in Power Macintosh sales over the previous several years also reflects the shift in sales to portable systems, particularly PowerBooks.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
692
In addition, the Company believes that weak economic conditions over the past several years had a pronounced negative impact on its professional and creative customers.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
693
Additionally, some of the Company's professional and creative customers may have delayed upgrades of their systems in anticipation of certain software vendors transitioning their professionally oriented Macintosh software applications to run natively on Mac OS X.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
694
•The Company experienced ongoing weakness in its U.S. education channel during 2003.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
695
Net sales and unit sales in U.S. education during 2003 were down 4% and 6%, respectively, as compared to 2002.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
696
This decline was due to a decrease in K-12 sales, partially offset by an increase in higher education sales.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
697
Net sales declined primarily as a result of a continued shift in mix away from higher priced Power Macintosh and iMac systems towards lower priced eMac and iBook systems, although the Company did experience a significant increase in sales of its PowerBook systems primarily to higher education customers.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
698
Portable systems accounted for approximately 43% of total unit sales in the education channel during 2003, as compared to approximately 34% in 2002.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
699
Segment Operating Performance The Company manages its business primarily on a geographic basis.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
700
The Company's reportable operating segments are comprised of the Americas, Europe, Japan, and Retail.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
701
The Americas segment includes both North and South America, except for the activities of the Company's Retail segment.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
702
The Europe segment includes European countries as well as the Middle East and Africa.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
703
The Japan segment includes only Japan and excludes revenue from the Company's own retail stores in Japan, which is included in the Company's Retail segment.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
704
The Retail segment operated Apple-owned retail stores in the U.S. and Japan during fiscal 2004.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
705
Each reportable geographic operating segment provides similar hardware and software products and similar services.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
706
Further information regarding the Company's operating segments may be found in Item 8 of this Form 10-K in the Notes to Consolidated Financial Statements at Note 11, "Segment Information and Geographic Data."
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
707
Americas During fiscal 2004, net sales in the Americas segment grew 26% or $838 million compared to fiscal 2003.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
708
The increase in net sales during 2004 was primarily attributable to the significant year-over-year increase in iPod sales as well as strong sales of peripherals, software, and services.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
709
This increase was partially offset by a shift in sales to the Retail segment, which had 84 stores in the U.S. as of the end of fiscal 2004.
0001047469-04-035975/full-submission.txt
0000320193
20041203
10-K
710
Macintosh unit sales also increased by 4% in fiscal 2004 compared to 2003, driven primarily by strong sales of portable and Power Macintosh systems, partially offset by continued weakness in iMac sales.
0001047469-04-035975/full-submission.txt