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0000320193 | 20101027 | 10-K | 574 | The Company participates in several highly competitive markets, including personal computers with its Mac computers; mobile communications and media devices with its iPhone, iPad and iPod product families; and distribution of third-party digital content and applications with its online iTunes Store. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 575 | While the Company is widely recognized as a leading innovator in the markets where it competes, these markets are highly competitive and subject to aggressive pricing. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 576 | To remain competitive, the Company believes that increased investment in research and development and marketing and advertising is necessary to maintain or expand its position in the markets where it competes. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 577 | The Company’s research and development spending is focused on further developing its existing Mac line of personal computers; the Mac OS X and iOS operating systems; application software for
the Mac; iPhone, iPad and iPod and related software; development of new digital lifestyle consumer and professional software appl... | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 578 | The Company also believes increased investment in marketing and advertising programs is critical to increasing product and brand awareness. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 579 | The Company utilizes a variety of direct and indirect distribution channels, including its retail stores, online stores, and direct sales force, and third-party cellular network carriers, wholesalers, retailers, and value-added resellers. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 580 | The Company believes that sales of its innovative and differentiated products are enhanced by knowledgeable salespersons who can convey the value of the hardware, software, and peripheral integration, demonstrate the unique digital lifestyle solutions that are available on its products, and demonstrate the compatibilit... | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 581 | The Company further believes providing direct contact with its targeted customers is an effective way to demonstrate the advantages of its products over those of its competitors and providing a high-quality sales and after-sales support experience is critical to attracting new and retaining existing customers. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 582 | To ensure a high-quality buying experience for its products in which service and education are emphasized, the Company continues to expand and improve its distribution capabilities by expanding the number of its own retail stores worldwide. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 583 | Additionally, the Company has invested in programs to enhance reseller sales by placing high quality Apple fixtures, merchandising materials and other resources within selected third-party reseller locations. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 584 | Through the Apple Premium Reseller Program, certain third-party resellers focus on the Apple platform by providing a high level of integration and support services, and product expertise. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 585 | Critical Accounting Policies and Estimates
The preparation of financial statements and related disclosures in conformity with U.S. generally accepted accounting principles (“GAAP”) and the Company’s discussion and analysis of its financial condition and operating results require the Company’s management to make judgmen... | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 586 | Note 1, “Summary of Significant Accounting Policies” of Notes to Consolidated Financial Statements in this Form 10-K describes the significant accounting policies and methods used in the preparation of the Company’s consolidated financial statements. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 587 | Management bases its estimates on historical experience and on various other assumptions it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 588 | Actual results may differ from these estimates and such differences may be material. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 589 | Management believes the Company’s critical accounting policies and estimates are those related to revenue recognition, valuation and impairment of marketable securities, inventory valuation and inventory purchase commitments, warranty costs, income taxes, and legal and other contingencies. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 590 | Management considers these policies critical because they are both important to the portrayal of the Company’s financial condition and operating results, and they require management to make judgments and estimates about inherently uncertain matters. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 591 | The Company’s senior management has reviewed these critical accounting policies and related disclosures with the Audit and Finance Committee of the Company’s Board of Directors. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 592 | Revenue Recognition
Net sales consist primarily of revenue from the sale of hardware, software, digital content and applications, peripherals, and service and support contracts. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 593 | The Company recognizes revenue when persuasive evidence of an arrangement exists, delivery has occurred, the sales price is fixed or determinable, and collection is probable. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 594 | Product is considered delivered to the customer once it has been shipped and title and risk of loss have been transferred. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 595 | For most of the Company’s product sales, these criteria are met at the time the product is shipped. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 596 | For online sales to individuals, for some sales to education customers in the U.S., and for certain other sales, the Company defers recognition of revenue until the customer receives the product because the Company retains a portion of the risk of loss on these sales during transit. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 597 | The Company recognizes revenue from the sale of hardware products (e.g., Macs, iPhones, iPads, iPods and peripherals), software bundled with hardware that is
essential to the functionality of the hardware, and third-party digital content sold on the iTunes Store in accordance with general revenue recognition accounting... | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 598 | The Company recognizes revenue in accordance with industry specific software accounting guidance for the following types of sales transactions: (i) standalone sales of software products, (ii) sales of software upgrades and (iii) sales of software bundled with hardware not essential to the functionality of the hardware. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 599 | For multi-element arrangements that include tangible products containing software essential to the tangible product’s functionality and undelivered software elements relating to the tangible product’s essential software, the Company allocates revenue to all deliverables based on their relative selling prices. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 600 | In such circumstances, the Company uses a hierarchy to determine the selling price to be used for allocating revenue to deliverables: (i) vendor-specific objective evidence of fair value (“VSOE”), (ii) third-party evidence of selling price (“TPE”) and (iii) best estimate of the selling price (“ESP”). | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 601 | VSOE generally exists only when the Company sells the deliverable separately and is the price actually charged by the Company for that deliverable. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 602 | ESPs reflect the Company’s best estimates of what the selling prices of elements would be if they were sold regularly on a stand-alone basis. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 603 | For all past and current sales of iPhone, iPad, Apple TV and for sales of iPod touch beginning in June 2010, the Company indicated it might from time-to-time provide future unspecified software upgrades and features free of charge to customers. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 604 | The Company has identified two deliverables in arrangements involving the sale of these devices. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 605 | The first deliverable is the hardware and software essential to the functionality of the hardware device delivered at the time of sale. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 606 | The second deliverable is the embedded right included with the purchase of iPhone, iPad, iPod touch and Apple TV to receive on a when-and-if-available basis, future unspecified software upgrades and features relating to the product’s essential software. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 607 | The Company has allocated revenue between these two deliverables using the relative selling price method. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 608 | Because the Company has neither VSOE nor TPE for the two deliverables, the allocation of revenue has been based on the Company’s ESPs. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 609 | Amounts allocated to the delivered hardware and the related essential software are recognized at the time of sale provided the other conditions for revenue recognition have been met. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 610 | Amounts allocated to the embedded unspecified software upgrade right are deferred and recognized on a straight-line basis over the 24-month estimated life of each of these devices. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 611 | All product cost of sales, including estimated warranty costs, are recognized at the time of sale. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 612 | Costs for engineering and sales and marketing are expensed as incurred. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 613 | If the estimated life of the hardware product should change, the future rate of amortization of the revenue allocated to the software upgrade right will also change. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 614 | The Company’s process for determining its ESP for deliverables without VSOE or TPE involves management’s judgment. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 615 | The Company’s process considers multiple factors that may vary depending upon the unique facts and circumstances related to each deliverable. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 616 | The Company believes its customers, particularly consumers, would be reluctant to buy unspecified software upgrade rights related to iPhone, iPad, iPod touch and Apple TV. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 617 | This view is primarily based on the fact that unspecified upgrade rights do not obligate the Company to provide upgrades at a particular time or at all, and do not specify to customers which upgrades or features will be delivered. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 618 | Therefore, the Company has concluded if it were to sell upgrade rights on a standalone basis, including those rights associated with iPhone, iPad, iPod touch and Apple TV, the selling price would be relatively low. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 619 | Key factors considered by the Company in developing the ESPs for these upgrade rights include prices charged by the Company for similar offerings, the Company’s historical pricing practices, the nature of the upgrade rights (e.g., unspecified and when-and-if-available), and the relative ESP of the upgrade rights as com... | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 620 | The Company may also consider, when appropriate, the impact of other products and services, including advertising services, on selling price assumptions when developing and reviewing its ESPs for software upgrade rights and related deliverables. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 621 | The Company may also consider additional factors as appropriate, including the pricing of competitive alternatives if they exist, and product-specific business objectives. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 622 | If the facts and circumstances underlying the factors considered change or should future facts and circumstances lead the Company to consider additional factors, the Company’s ESP for software upgrades related to future sales for these devices could change. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 623 | Beginning in the third quarter of 2010 in conjunction with the announcement of iOS 4, the Company’s ESPs for the embedded software upgrade rights included with iPhone, iPad and iPod touch reflect the positive financial impact expected by the Company as a result of its introduction of a mobile advertising platform for t... | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 624 | iOS 4 supports iAd, the Company’s new mobile advertising platform, which enables applications on iPhone, iPad and iPod touch to feature media-rich advertisements within applications. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 625 | The Company records reductions to revenue for estimated commitments related to price protection and for customer incentive programs, including reseller and end-user rebates, and other sales programs and volume-based incentives. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 626 | For transactions involving price protection, the Company recognizes revenue net of the estimated amount to be refunded, provided the refund amount can be reasonably and reliably estimated and the other conditions for revenue recognition have been met. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 627 | The Company’s policy requires that, if refunds cannot be reliably estimated, revenue is not recognized until reliable estimates can be made or the price protection lapses. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 628 | For customer incentive programs, the estimated cost of these programs is recognized at the later of the date at which the Company has sold the product or the date at which the program is offered. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 629 | The Company also records reductions to revenue for expected future product returns based on the Company’s historical experience. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 630 | Future market conditions and product transitions may require the Company to increase customer incentive programs and incur incremental price protection obligations that could result in additional reductions to revenue at the time such programs are offered. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 631 | Additionally, certain customer incentive programs require management to estimate the number of customers who will actually redeem the incentive. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 632 | Management’s estimates are based on historical experience and the specific terms and conditions of particular incentive programs. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 633 | If a greater than estimated proportion of customers redeem such incentives, the Company would be required to record additional reductions to revenue, which would have a negative impact on the Company’s results of operations. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 634 | Valuation and Impairment of Marketable Securities
The Company’s investments in available-for-sale securities are reported at fair value. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 635 | Unrealized gains and losses related to changes in the fair value of investments are included in accumulated other comprehensive income, net of tax, as reported in the Company’s Condensed Consolidated Balance Sheets. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 636 | Changes in the fair value of investments impact the Company’s net income only when such investments are sold or an other-than-temporary impairment is recognized. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 637 | Realized gains and losses on the sale of securities are determined by specific identification of each security’s cost basis. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 638 | The Company regularly reviews its investment portfolio to determine if any investment is other-than-temporarily impaired due to changes in credit risk or other potential valuation concerns, which would require the Company to record an impairment charge in the period any such determination is made. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 639 | In making this judgment, the Company evaluates, among other things, the duration and extent to which the fair value of an investment is less than its cost, the financial condition of the issuer and any changes thereto, and the Company’s intent to sell, or whether it is more likely than not it will be required to sell, ... | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 640 | The Company’s assessment on whether an investment is other-than-temporarily impaired or not, could change in the future due to new developments or changes in assumptions related to any particular investment. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 641 | Inventory Valuation and Inventory Purchase Commitments
The Company must order components for its products and build inventory in advance of product shipments. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 642 | The Company records a write-down for inventories of components and products, including third-party products held for resale, which have become obsolete or are in excess of anticipated demand or net realizable value. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 643 | The Company performs a detailed review of inventory each fiscal quarter that considers multiple factors including demand forecasts, product life cycle status, product development plans, current sales levels, and component cost trends. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 644 | The industries in which the Company competes are subject to a rapid and unpredictable pace of product and component obsolescence and demand changes. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 645 | If future demand or market conditions for the Company’s products are less favorable than forecasted or if unforeseen technological changes negatively impact the utility of component inventory, the Company may be required to record additional write-downs, which would negatively affect its results of operations in the pe... | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 646 | The Company records accruals for estimated cancellation fees related to component orders that have been cancelled or are expected to be cancelled. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 647 | Consistent with industry practice, the Company acquires components through a combination of purchase orders, supplier contracts, and open orders based on projected demand information. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 648 | These commitments typically cover the Company’s requirements for periods ranging from 30 to 150 days. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 649 | If there is an abrupt and substantial decline in demand for one or more of the Company’s products or an unanticipated change in technological requirements for any of the Company’s products, the Company may be required to record additional accruals for cancellation fees that would negatively affect its results of operat... | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 650 | Warranty Costs
The Company provides for the estimated cost of hardware and software warranties at the time the related revenue is recognized based on historical and projected warranty claim rates, historical and projected cost-per-claim, and knowledge of specific product failures that are outside of the Company’s typic... | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 651 | Each quarter, the Company reevaluates its estimates to assess the adequacy of its recorded warranty liabilities considering the size of the installed base of products subject to warranty protection and adjusts the amounts as necessary. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 652 | If actual product failure rates or repair costs differ from estimates, revisions to the estimated warranty liability would be required and could materially affect the Company’s results of operations. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 653 | The Company periodically provides updates to its applications and operating system software to maintain the software’s compliance with specifications. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 654 | The estimated cost to develop such updates is accounted for as warranty cost that is recognized at the time related software revenue is recognized. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 655 | Factors considered in determining appropriate accruals related to such updates include the number of units delivered, the number of updates expected to occur, and the historical cost and estimated future cost of the resources necessary to develop these updates. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 656 | Income Taxes
The Company records a tax provision for the anticipated tax consequences of the reported results of operations. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 657 | In accordance with GAAP, the provision for income taxes is computed using the asset and liability method, under which deferred tax assets and liabilities are recognized for the expected future tax consequences of temporary differences between the financial reporting and tax bases of assets and liabilities, and for oper... | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 658 | Deferred tax assets and liabilities are measured using the currently enacted tax rates that apply to taxable income in effect for the years in which those tax assets are expected to be realized or settled. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 659 | The Company records a valuation allowance to reduce deferred tax assets to the amount that is believed more likely than not to be realized. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 660 | The Company only recognizes the tax benefit from an uncertain tax position if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 661 | The tax benefits recognized in the financial statements from such positions are then measured based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate settlement. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 662 | Management believes it is more likely than not that forecasted income, including income that may be generated as a result of certain tax planning strategies, together with future reversals of existing taxable temporary differences, will be sufficient to fully recover the deferred tax assets. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 663 | In the event that the Company determines all or part of the net deferred tax assets are not realizable in the future, the Company will make an adjustment to the valuation allowance that would be charged to earnings in the period such determination is made. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 664 | In addition, the calculation of tax liabilities involves significant judgment in estimating the impact of uncertainties in the application of GAAP and complex tax laws. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 665 | Resolution of these uncertainties in a manner inconsistent with management’s expectations could have a material impact on the Company’s financial condition and operating results. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 666 | Legal and Other Contingencies
As discussed in Part I, Item 3 of this Form 10-K under the heading “Legal Proceedings” and in Note 8 “Commitments and Contingencies” in Notes to Consolidated Financial Statements, the Company is subject to various legal proceedings and claims that arise in the ordinary course of business. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 667 | In accordance with GAAP, the Company records a liability when it is probable that a loss has been incurred and the amount is reasonably estimable. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 668 | There is significant judgment required in both the probability determination and as to whether an exposure can be reasonably estimated. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 669 | In management’s opinion, the Company does not have a potential liability related to any current legal proceedings and claims that would individually or in the aggregate materially adversely affect its financial condition or operating results. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 670 | However, the outcomes of legal proceedings and claims brought against the Company are subject to significant uncertainty. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 671 | Should the Company fail to prevail in any of these legal matters or should several of these legal matters be resolved against the Company in the same reporting period, the operating results of a particular reporting period could be materially adversely affected. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 672 | Net Sales
Fiscal years 2010, 2009 and 2008 each spanned 52 weeks. | 0001193125-10-238044/full-submission.txt |
0000320193 | 20101027 | 10-K | 673 | An additional week is included in the first fiscal quarter approximately every six years to realign fiscal quarters with calendar quarters. | 0001193125-10-238044/full-submission.txt |
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