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0000320193
20101027
10-K
874
The Company typically invests in highly rated securities and its policy generally limits the amount of credit exposure to any one issuer.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
875
The Company’s investment policy requires investments to be investment grade, primarily rated single-A or better, with the objective of minimizing the potential risk of principal loss.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
876
All highly liquid investments with initial maturities of three months or less at the date of purchase are classified as cash equivalents.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
877
The Company classifies its marketable securities as either short-term or long-term based on each instrument’s underlying contractual maturity date.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
878
All short-term marketable securities have maturities less than 12 months, while all long-term marketable securities have maturities ranging from one to five years.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
879
The Company may sell its investments prior to their stated maturities for strategic purposes, in anticipation of credit deterioration, or for duration management.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
880
The Company recognized no significant net gains or losses during 2010, 2009 and 2008 related to such sales.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
881
To provide a meaningful assessment of the interest rate risk associated with the Company’s investment portfolio, the Company performed a sensitivity analysis to determine the impact a change in interest rates would have on the value of the investment portfolio assuming a 100 basis point parallel shift in the yield curv...
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
882
Based on investment positions as of September 25, 2010, a hypothetical 100 basis point increase in interest rates across all maturities would result in a $477 million incremental decline in the fair market value of the portfolio.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
883
As of September 26, 2009, a similar 100 basis point shift in the yield curve would have resulted in a $176 million incremental decline in the fair market value of the portfolio.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
884
Such losses would only be realized if the Company sold the investments prior to maturity.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
885
Foreign Currency Risk In general, the Company is a net receiver of currencies other than the U.S. dollar.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
886
Accordingly, changes in exchange rates, and in particular a strengthening of the U.S. dollar, will negatively affect the Company’s net sales and gross margins as expressed in U.S. dollars.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
887
There is also a risk that the Company will have to adjust local currency product pricing due to competitive pressures when there has been significant volatility in foreign currency exchange rates.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
888
The Company may enter into foreign currency forward and option contracts with financial institutions to protect against foreign exchange risks associated with certain existing assets and liabilities, certain firmly committed transactions, forecasted future cash flows, and net investments in foreign subsidiaries.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
889
Generally, the Company’s practice is to hedge a majority of its material foreign exchange exposures, typically for three to six months.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
890
However, the Company may choose not to hedge certain foreign exchange exposures for a variety of reasons, including but not limited to immateriality, accounting considerations and the prohibitive economic cost of hedging particular exposures.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
891
To provide a meaningful assessment of the foreign currency risk associated with certain of the Company’s foreign currency derivative positions, the Company performed a sensitivity analysis using a value-at-risk (“VAR”) model to assess the potential impact of fluctuations in exchange rates.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
892
The VAR model consisted of using a Monte Carlo simulation to generate thousands of random market price paths.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
893
The VAR is the maximum expected loss in fair value, for a given confidence interval, to the Company’s foreign exchange portfolio due to adverse movements in rates.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
894
The VAR model is not intended to represent actual losses but is used as a risk estimation and management tool.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
895
The model assumes normal market conditions.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
896
Forecasted transactions, firm commitments, and assets and liabilities denominated in foreign currencies were excluded from the model.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
897
Based on the results of the model, the Company estimates with 95% confidence a maximum one-day loss in fair value of $103 million as of September 25, 2010 compared to a maximum one-day loss in fair value of $44 million as of September 26, 2009.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
898
Because the Company uses foreign currency instruments for hedging purposes, losses incurred on those instruments are generally offset by increases in the fair value of the underlying exposures.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
899
Actual future gains and losses associated with the Company’s investment portfolio and derivative positions may differ materially from the sensitivity analyses performed as of September 25, 2010 due to the inherent limitations associated with predicting the changes in the timing and amount of interest rates, foreign cur...
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
900
Item 8.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
901
Financial Statements and Supplementary Data Index to Consolidated Financial Statements Page Consolidated Statements of Operations for the three years ended September 25, 2010 Consolidated Balance Sheets as of September 25, 2010 and September 26, 2009 Consolidated Statements of Shareholders’ Equity for the three years e...
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
902
CONSOLIDATED STATEMENTS OF OPERATIONS (In millions, except share amounts which are reflected in thousands and per share amounts) See accompanying Notes to Consolidated Financial Statements.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
903
CONSOLIDATED BALANCE SHEETS (In millions, except share amounts) See accompanying Notes to Consolidated Financial Statements.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
904
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY (In millions, except share amounts which are reflected in thousands) See accompanying Notes to Consolidated Financial Statements.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
905
CONSOLIDATED STATEMENTS OF CASH FLOWS (In millions) See accompanying Notes to Consolidated Financial Statements.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
906
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS Note 1 - Summary of Significant Accounting Policies Apple Inc. and its wholly-owned subsidiaries (collectively “Apple” or the “Company”) designs, manufactures, and markets personal computers, mobile communication and media devices, and portable digital music players, and sells...
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
907
The Company sells its products worldwide through its retail stores, online stores, and direct sales force, and third-party cellular network carriers, wholesalers, resellers and value-added resellers.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
908
In addition, the Company sells a variety of third-party Macintosh (“Mac”), iPhone, iPad and iPod compatible products including application software, printers, storage devices, speakers, headphones, and various other accessories and supplies through its online and retail stores.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
909
The Company sells to consumer, small and mid-sized business, education, enterprise, government and creative customers.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
910
Basis of Presentation and Preparation The accompanying consolidated financial statements include the accounts of the Company.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
911
Intercompany accounts and transactions have been eliminated.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
912
The preparation of these consolidated financial statements in conformity with U.S. generally accepted accounting principles (“GAAP”) requires management to make estimates and assumptions that affect the amounts reported in these consolidated financial statements and accompanying notes.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
913
Actual results could differ materially from those estimates.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
914
Certain prior year amounts in the consolidated financial statements and notes thereto have been reclassified to conform to the current year’s presentation.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
915
The Company’s fiscal year is the 52 or 53-week period that ends on the last Saturday of September.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
916
The Company’s fiscal years 2010, 2009 and 2008 ended on September 25, 2010, September 26, 2009 and September 27, 2008, respectively, and included 52 weeks each.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
917
An additional week is included in the first fiscal quarter approximately every six years to realign fiscal quarters with calendar quarters.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
918
Unless otherwise stated, references to particular years or quarters refer to the Company’s fiscal years ended in September and the associated quarters of those fiscal years.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
919
Retrospective Adoption of New Accounting Principles In September 2009, the Financial Accounting Standards Board (“FASB”) amended the accounting standards related to revenue recognition for arrangements with multiple deliverables and arrangements that include software elements (“new accounting principles”).
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
920
The new accounting principles permitted prospective or retrospective adoption, and the Company elected retrospective adoption during the first quarter of 2010.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
921
Under the historical accounting principles, the Company was required to account for sales of both iPhone and Apple TV using subscription accounting because the Company indicated it might from time-to-time provide future unspecified software upgrades and features for those products free of charge.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
922
Under subscription accounting, revenue and associated product cost of sales for iPhone and Apple TV were deferred at the time of sale and recognized on a straight-line basis over each product’s estimated economic life.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
923
This resulted in the deferral of significant amounts of revenue and cost of sales related to iPhone and Apple TV.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
924
The new accounting principles affect the Company’s accounting for all past and current sales of iPhone, iPad, Apple TV and for sales of iPod touch beginning in June 2010.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
925
The new accounting principles require the Company to account for the sale of these devices as two deliverables.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
926
The first deliverable is the hardware and software essential to the functionality of the hardware device delivered at the time of sale, and the second deliverable is the right included with the purchase of these devices to receive on a when-and-if-available basis, future unspecified software upgrades and features relat...
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
927
The new accounting principles result in the recognition of a substantial portion of the revenue and all product costs from the sale of these devices at the time of their sale.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
928
Additionally, the Company is required to estimate a standalone selling price for the unspecified software upgrade rights included with the sale of these devices and recognizes that amount ratably over the 24-month estimated life of the related hardware device.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
929
Refer to the “Explanatory Note” and Note 2, “Retrospective Adoption of New Accounting Principles” in the 2009 Form 10-K for additional information on the impact of adoption of the new accounting principles, which sections are incorporated herein by reference.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
930
Revenue Recognition Net sales consist primarily of revenue from the sale of hardware, software, digital content and applications, peripherals, and service and support contracts.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
931
The Company recognizes revenue when persuasive evidence of an arrangement exists, delivery has occurred, the sales price is fixed or determinable, and collection is probable.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
932
Product is considered delivered to the customer once it has been shipped and title and risk of loss have been transferred.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
933
For most of the Company’s product sales, these criteria are met at the time the product is shipped.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
934
For online sales to individuals, for some sales to education customers in the U.S., and for certain other sales, the Company defers revenue until the customer receives the product because the Company legally retains a portion of the risk of loss on these sales during transit.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
935
The Company recognizes revenue from the sale of hardware products (e.g., Macs, iPhones, iPads, iPods and peripherals), software bundled with hardware that is essential to the functionality of the hardware, and third-party digital content sold on the iTunes Store in accordance with general revenue recognition accounting...
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
936
The Company recognizes revenue in accordance with industry specific software accounting guidance for the following types of sales transactions: (i) standalone sales of software products, (ii) sales of software upgrades and (iii) sales of software bundled with hardware not essential to the functionality of the hardware.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
937
The Company sells software and peripheral products obtained from other companies.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
938
The Company generally establishes its own pricing and retains related inventory risk, is the primary obligor in sales transactions with its customers, and assumes the credit risk for amounts billed to its customers.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
939
Accordingly, the Company generally recognizes revenue for the sale of products obtained from other companies based on the gross amount billed.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
940
For certain sales made through the iTunes Store, including sales of third-party software applications for the Company’s iOS devices, the Company is not the primary obligor to users of the software, and third-party developers determine the selling price of their software.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
941
Therefore, the Company accounts for such sales on a net basis by recognizing only the commission it retains from each sale and including that commission in net sales in the Consolidated Statements of Operations.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
942
The portion of the sales price paid by users that is remitted by the Company to third-party developers is not reflected in the Company’s Consolidated Statement of Operations.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
943
The Company records deferred revenue when it receives payments in advance of the delivery of products or the performance of services.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
944
This includes amounts that have been deferred related to embedded unspecified and specified software upgrades rights.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
945
The Company sells gift cards redeemable at its retail and online stores, and also sells gift cards redeemable on the iTunes Store for the purchase of content and software.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
946
The Company records deferred revenue upon the sale of the card, which is relieved upon redemption of the card by the customer.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
947
Revenue from AppleCare service and support contracts is deferred and recognized ratably over the service coverage periods.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
948
AppleCare service and support contracts typically include extended phone support, repair services, web-based support resources and diagnostic tools offered under the Company’s standard limited warranty.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
949
The Company records reductions to revenue for estimated commitments related to price protection and for customer incentive programs, including reseller and end-user rebates, and other sales programs and volume-based incentives.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
950
The estimated cost of these programs is recognized in the period the Company has sold the product and committed to a plan.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
951
The Company also records reductions to revenue for expected future product returns based on the Company’s historical experience.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
952
Revenue is recorded net of taxes collected from customers that are remitted to governmental authorities, with the collected taxes recorded as current liabilities until remitted to the relevant government authority.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
953
Revenue Recognition for Arrangements with Multiple Deliverables For multi-element arrangements that include tangible products that contain software that is essential to the tangible product’s functionality and undelivered software elements that relate to the tangible product’s essential software, the Company allocates ...
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
954
In such circumstances, the Company uses a hierarchy to determine the selling price to be used for allocating revenue to deliverables: (i) vendor-specific objective evidence of fair value (“VSOE”), (ii) third-party evidence of selling price (“TPE”), and (iii) best estimate of the selling price (“ESP”).
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
955
VSOE generally exists only when the Company sells the deliverable separately and is the price actually charged by the Company for that deliverable.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
956
ESPs reflect the Company’s best estimates of what the selling prices of elements would be if they were sold regularly on a stand-alone basis.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
957
As described in more detail below, for all past and current sales of iPhone, iPad, Apple TV and for sales of iPod touch beginning in June 2010, the Company has indicated it may from time-to-time provide future unspecified software upgrades and features free of charge to customers.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
958
The Company has identified two deliverables in arrangements involving the sale of these devices.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
959
The first deliverable is the hardware and software essential to the functionality of the hardware device delivered at the time of sale.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
960
The second deliverable is the embedded right included with the purchase of iPhone, iPad, iPod touch and Apple TV to receive on a when-and-if-available basis, future unspecified software upgrades and features relating to the product’s essential software.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
961
The Company has allocated revenue between these two deliverables using the relative selling price method.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
962
Because the Company has neither VSOE nor TPE for the two deliverables, the allocation of revenue has been based on the Company’s ESPs.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
963
Amounts allocated to the delivered hardware and the related essential software are recognized at the time of sale provided the other conditions for revenue recognition have been met.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
964
Amounts allocated to the embedded unspecified software upgrade rights are deferred and recognized on a straight-line basis over the 24-month estimated life of each of these devices.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
965
All product cost of sales, including estimated warranty costs, are recognized at the time of sale.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
966
Costs for engineering and sales and marketing are expensed as incurred.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
967
The Company’s process for determining its ESP for deliverables without VSOE or TPE considers multiple factors that may vary depending upon the unique facts and circumstances related to each deliverable.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
968
The Company believes its customers, particularly consumers, would be reluctant to buy unspecified software upgrade rights related to iPhone, iPad, iPod touch and Apple TV.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
969
This view is primarily based on the fact that unspecified upgrade rights do not obligate the Company to provide upgrades at a particular time or at all, and do not specify to customers which upgrades or features will be delivered.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
970
Therefore, the Company has concluded that if it were to sell upgrade rights on a standalone basis, including those rights associated with iPhone, iPad, iPod touch and Apple TV, the selling price would be relatively low.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
971
Key factors considered by the Company in developing the ESPs for these upgrade rights include prices charged by the Company for similar offerings, the Company’s historical pricing practices, the nature of the upgrade rights (e.g., unspecified and when-and-if-available), and the relative ESP of the upgrade rights as com...
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
972
The Company may also consider, when appropriate, the impact of other products and services, including advertising services, on selling price assumptions when developing and reviewing its ESPs for software upgrade rights and related deliverables.
0001193125-10-238044/full-submission.txt
0000320193
20101027
10-K
973
The Company may also consider additional factors as appropriate, including the pricing of competitive alternatives if they exist, and product-specific business objectives.
0001193125-10-238044/full-submission.txt