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0000320193
20141027
10-K
526
Holders As of October 10, 2014, there were 26,112 shareholders of record.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
527
Dividends The Company paid a total of $11.0 billion and $10.5 billion in dividends during 2014 and 2013, respectively, and expects to pay quarterly dividends of $0.47 per common share each quarter, subject to declaration by the Board of Directors.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
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The Company also plans to increase its dividend on an annual basis, subject to declaration by the Board of Directors.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
529
Recent Sales of Unregistered Securities On July 31, 2014, in connection with its acquisitions of Beats Music, LLC and Beats Electronics, LLC (collectively “Beats”), the Company issued approximately 5.1 million shares of its common stock to certain former equity holders of Beats in reliance on the exemption from registr...
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
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The majority of these shares will vest over time based on continued employment with Apple.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
531
Apple Inc. | 2014 Form 10-K | 21 Purchases of Equity Securities by the Issuer and Affiliated Purchasers Share repurchase activity during the three months ended September 27, 2014 was as follows (in millions, except number of shares, which are reflected in thousands, and per share amounts): (1) In 2012, the Company’s Bo...
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
532
The Company’s Board of Directors increased the share repurchase program authorization to $60 billion in April 2013 and to $90 billion in April 2014.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
533
As of September 27, 2014, $67.9 billion of the $90 billion had been utilized.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
534
The remaining $22.1 billion in the table represents the amount available to repurchase shares under the authorized repurchase program as of September 27, 2014.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
535
The Company’s share repurchase program does not obligate it to acquire any specific number of shares.
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0000320193
20141027
10-K
536
Under the program, shares may be repurchased in privately negotiated and/or open market transactions, including under plans complying with Rule 10b5-1 under the Exchange Act.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
537
(2) In August 2014, the Company entered into a new accelerated share repurchase arrangement (“ASR”) to purchase up to $9.0 billion of the Company’s common stock.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
538
In exchange for up-front payments totaling $9.0 billion, the financial institutions committed to deliver shares during the ASR’s purchase period, which will end in or before February 2015.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
539
The total number of shares ultimately delivered, and therefore the average price paid per share, will be determined at the end of the applicable purchase period based on the volume weighted-average price of the Company’s common stock during that period.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
540
During the fourth quarter of 2014, 59.9 million shares were delivered and retired under the ASR, and the final number of shares to be delivered will be determined at the conclusion of the purchase period.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
541
Apple Inc. | 2014 Form 10-K | 22 Company Stock Performance The following graph shows a comparison of cumulative total shareholder return, calculated on a dividend reinvested basis, for the Company, the S&P 500 Index, the Dow Jones U.S. Technology Supersector Index and the S&P Information Technology Index for the five y...
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
542
The Company has added the S&P Information Technology Index to the graph to capture the stock performance of companies whose products and services relate to those of the Company.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
543
The S&P Information Technology Index replaces the S&P Computer Hardware Index, which is no longer tracked by S&P.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
544
The graph assumes $100 was invested in each of the Company’s common stock, the S&P 500 Index, the Dow Jones U.S. Technology Supersector Index and the S&P Information Technology Index as of the market close on September 25, 2009.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
545
Note that historic stock price performance is not necessarily indicative of future stock price performance.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
546
* $100 invested on 9/25/09 in stock or index, including reinvestment of dividends.
0001193125-14-383437/full-submission.txt
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20141027
10-K
547
Data points are the last day of each fiscal year for the Company’s common stock and September 30th for indexes.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
548
Copyright© 2014 S&P, a division of The McGraw-Hill Companies Inc. All rights reserved.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
549
Copyright© 2014 Dow Jones & Co. All rights reserved.
0001193125-14-383437/full-submission.txt
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20141027
10-K
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Apple Inc. | 2014 Form 10-K | 23 Item 6.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
551
Selected Financial Data The information set forth below for the five years ended September 27, 2014, is not necessarily indicative of results of future operations, and should be read in conjunction with Part II, Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and the cons...
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
552
(1) Other long-term obligations exclude non-current deferred revenue.
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0000320193
20141027
10-K
553
Apple Inc. | 2014 Form 10-K | 24 Item 7.
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0000320193
20141027
10-K
554
Management’s Discussion and Analysis of Financial Condition and Results of Operations This section and other parts of this Annual Report on Form 10-K (“Form 10-K”) contain forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
555
Forward-looking statements provide current expectations of future events based on certain assumptions and include any statement that does not directly relate to any historical or current fact.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
556
Forward-looking statements can also be identified by words such as “future,” “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “predicts,” “will,” “would,” “could,” “can,” “may,” and similar terms.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
557
Forward-looking statements are not guarantees of future performance and the Company’s actual results may differ significantly from the results discussed in the forward-looking statements.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
558
Factors that might cause such differences include, but are not limited to, those discussed in Part I, Item 1A of this Form 10-K under the heading “Risk Factors,” which are incorporated herein by reference.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
559
The following discussion should be read in conjunction with the consolidated financial statements and notes thereto included in Part II, Item 8 of this Form 10-K. All information presented herein is based on the Company’s fiscal calendar.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
560
Unless otherwise stated, references to particular years, quarters, months or periods refer to the Company’s fiscal years ended in September and the associated quarters, months and periods of those fiscal years.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
561
Each of the terms the “Company” and “Apple” as used herein refers collectively to Apple Inc. and its wholly-owned subsidiaries, unless otherwise stated.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
562
The Company assumes no obligation to revise or update any forward-looking statements for any reason, except as required by law.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
563
Overview and Highlights The Company designs, manufactures and markets mobile communication and media devices, personal computers and portable digital music players, and sells a variety of related software, services, accessories, networking solutions and third-party digital content and applications.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
564
The Company sells its products worldwide through its retail stores, online stores and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers and value-added resellers.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
565
In addition, the Company sells a variety of third-party iPhone, iPad, Mac and iPod compatible products, including application software, and various accessories through its online and retail stores.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
566
The Company sells to consumers; small and mid-sized businesses; and education, enterprise and government customers.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
567
Fiscal 2014 Highlights Net sales rose 7% or $11.9 billion during 2014 compared to 2013.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
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This was driven by increases in net sales of iPhone; Mac; iTunes, Software and Services; and Accessories.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
569
Net sales and unit sales increased for iPhone primarily due to the successful introduction of iPhone 5s and 5c in the latter half of calendar year 2013, the successful launch of iPhone 6 and 6 Plus beginning in the fourth quarter of 2014, and expanded distribution.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
570
Mac net sales and unit sales increased primarily due to strong demand for MacBook Air and MacBook Pro which were updated in 2014 with faster processors and offered at lower prices.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
571
Net sales of iTunes, Software and Services grew primarily due to increased revenue from sales through the App Store, AppleCare and licensing.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
572
Net sales and unit sales for iPad declined in 2014 compared to 2013 due to lower unit sales in many markets.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
573
Growth in total net sales during 2014 was also negatively impacted by the continuing decline of iPod sales.
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0000320193
20141027
10-K
574
All of the Company’s operating segments other than the Rest of Asia Pacific segment experienced increased net sales in 2014, with growth being strongest in the Greater China and Japan operating segments.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
575
During the first quarter of 2014, the Company introduced iPad Air, its fifth generation iPad and iPad mini with Retina display.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
576
At its Worldwide Developer Conference in June 2014, the Company announced iOS 8 and OS X Yosemite.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
577
In September 2014, the Company introduced iPhone 6 and 6 Plus, released iOS 8, announced Apple Pay, which became available in the U.S. in October 2014, and previewed Apple Watch, which is expected to be available in early calendar 2015.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
578
In October 2014, the Company introduced iPad Air 2, iPad mini 3, iMac with Retina 5K Display and an updated Mac mini; and released OS X Yosemite.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
579
During 2014, the Company completed various business acquisitions, including the acquisitions of Beats Music, LLC, which offers a subscription streaming music service, and Beats Electronics, LLC, which makes Beats headphones, speakers and audio software.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
580
Apple Inc. | 2014 Form 10-K | 25 In April 2014, the Company increased its share repurchase authorization to $90 billion and the quarterly dividend was raised to $0.47 per common share, resulting in an overall increase in its capital return program from $100 billion to over $130 billion.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
581
During 2014, the Company utilized $45 billion to repurchase its common stock and paid dividends and dividend equivalents of $11.1 billion.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
582
The current share repurchase program is expected to be completed by the end of December 2015.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
583
The Company also issued $12.0 billion of long-term debt during 2014 with varying maturities through 2044 and launched a commercial paper program, with $6.3 billion outstanding as of September 27, 2014.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
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Fiscal 2013 Highlights Net sales rose 9% or $14.4 billion during 2013 compared to 2012.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
585
This resulted from growth in net sales of iPhone; iTunes, Software and Services; and iPad.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
586
Growth in 2013 reflected strong sales of iPhone 5, strong continuing sales of iPhone 4 and 4s, the introduction of iPhone 5c and 5s, strong performance of the iPad mini and fourth generation iPad, and continued growth in the Company’s online sales of apps, digital content and services.
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Growth in these areas was partially offset by declines in net sales of Mac and iPod.
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0000320193
20141027
10-K
588
All of the Company’s operating segments experienced increased net sales in 2013, with net sales growth being particularly strong in the Americas, Greater China and Japan operating segments.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
589
Growth in total net sales was higher during the first half of 2013, rising $12.6 billion or 14.7% over the same period in 2012.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
590
First half growth in 2013 was driven by iPhone and iPad introductions at or near the beginning of 2013.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
591
During the first quarter of 2013, the Company introduced the fourth generation iPad and iPad mini, a new MacBook Pro with Retina display, a new iPod touch, a new iMac, and expanded the rollout of iPhone 5 which began in September 2012.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
592
In June 2013 at its Worldwide Developer Conference, the Company announced iOS 7 and OS X Mavericks, announced iTunes Radio, introduced a significant upgrade to MacBook Air, and provided a preview of all new Mac Pro desktops that were introduced during 2014.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
593
In September 2013, the Company introduced iPhone 5s and iPhone 5c, released iOS 7, launched iTunes Radio, and announced that beginning in September 2013 iPhoto, iMovie and iWork Apps for iOS would be available as free downloads with all new iPhone, iPad and iPod touch devices (“iOS devices”).
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
594
In April 2013, the Company announced a significant increase to its program to return capital to shareholders by raising the total amount it expected to utilize for the program through December 2015 to $100 billion.
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0000320193
20141027
10-K
595
This included increasing its share repurchase authorization to $60 billion and raising its quarterly dividend to $0.44 per common share beginning in May 2013.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
596
During 2013, the Company utilized $23.0 billion to repurchase common shares and paid dividends of $10.5 billion or $1.64 per common share.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
597
In conjunction with its capital return program, in May 2013 the Company issued $17.0 billion of long-term debt with varying maturities through 2043.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
598
Apple Inc. | 2014 Form 10-K | 26 Sales Data The following table shows net sales by operating segment and net sales and unit sales by product during 2014, 2013 and 2012 (dollars in millions and units in thousands): (1) Includes deferrals and amortization of related non-software services and software upgrade rights.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
599
(2) Includes revenue from the iTunes Store, the App Store, the Mac App Store, the iBooks Store, AppleCare, licensing and other services.
0001193125-14-383437/full-submission.txt
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20141027
10-K
600
(3) Includes sales of Apple-branded and third-party accessories for iPhone, iPad, Mac and iPod.
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10-K
601
The Company’s fiscal year is the 52 or 53-week period that ends on the last Saturday of September.
0001193125-14-383437/full-submission.txt
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602
The Company’s fiscal years 2014, 2013 and 2012 ended on September 27, 2014, September 28, 2013 and September 29, 2012, respectively.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
603
Both fiscal years 2014 and 2013 spanned 52 weeks.
0001193125-14-383437/full-submission.txt
0000320193
20141027
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604
Fiscal year 2012 spanned 53 weeks, with a 14th week included in the first quarter of 2012, as is done approximately every six years to realign the Company’s fiscal quarters more closely to calendar quarters.
0001193125-14-383437/full-submission.txt
0000320193
20141027
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605
Inclusion of the additional week in 2012 increased the Company’s overall net sales and operating expenses for the year.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
606
Apple Inc. | 2014 Form 10-K | 27 Product Performance iPhone The following table presents iPhone net sales and unit sales information for 2014, 2013 and 2012 (dollars in millions and units in thousands): The year-over-year growth in iPhone net sales and unit sales in 2014 resulted primarily from the successful introduct...
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
607
iPhone unit sales grew in all of the Company’s operating segments, while iPhone net sales grew in all segments except Rest of Asia Pacific.
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
608
Overall average selling prices (“ASPs”) for iPhone were relatively flat in 2014 compared to 2013, with growth in ASPs in the Americas and Retail segments being offset by a decline in ASPs in the Greater China, Japan and Rest of Asia Pacific segments.
0001193125-14-383437/full-submission.txt
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20141027
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609
The growth in iPhone net sales and unit sales during 2013 resulted from increased demand for iPhone in all of the Company’s operating segments primarily due to the launch of iPhone 5 beginning in September 2012 and strong ongoing demand for iPhone 4 and 4s.
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0000320193
20141027
10-K
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All of the Company’s operating segments experienced increases in net sales and unit sales of iPhone during 2013 compared to 2012.
0001193125-14-383437/full-submission.txt
0000320193
20141027
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The year-over-year impact of higher iPhone unit sales in 2013 was partially offset by a 3% decline in iPhone ASPs primarily as a result of a shift in product mix towards lower-priced iPhone models, particularly iPhone 4.
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All of the Company’s geographic operating segments experienced a decline in iPhone ASPs during 2013. iPad The following table presents iPad net sales and unit sales information for 2014, 2013 and 2012 (dollars in millions and units in thousands): Net sales and unit sales for iPad declined in 2014 compared to 2013. iPad...
0001193125-14-383437/full-submission.txt
0000320193
20141027
10-K
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Overall iPad ASPs were relatively flat in 2014 compared to 2013 with a shift in mix to higher-priced iPads being offset by the October 2013 price reduction of iPad mini.
0001193125-14-383437/full-submission.txt
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ASPs increased in the Japan and Retail segments but were flat to slightly down in other segments.
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The growth in net sales and unit sales of iPad during 2013 resulted from growth in iPad unit sales in all of the Company’s operating segments.
0001193125-14-383437/full-submission.txt
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This growth was driven by the launch of iPad mini and the fourth generation iPad beginning in the first quarter of 2013.
0001193125-14-383437/full-submission.txt
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The year-over-year growth rate of total iPad unit sales was significantly higher than the growth rate of total iPad net sales for 2013 due to a reduction in iPad ASPs of 15% in 2013 compared to 2012.
0001193125-14-383437/full-submission.txt
0000320193
20141027
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This decline resulted primarily from introduction of the lower priced iPad mini and the full year impact of the price reduction on iPad 2 made in 2012.
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The decline in iPad ASPs was experienced to various degrees by all of the Company’s operating segments.
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20141027
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Apple Inc. | 2014 Form 10-K | 28 Mac The following table presents Mac net sales and unit sales information for 2014, 2013 and 2012 (dollars in millions and units in thousands): The year-over-year growth in Mac net sales and unit sales for 2014 was primarily driven by increased sales of MacBook Air, MacBook Pro and Mac ...
0001193125-14-383437/full-submission.txt
0000320193
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621
Mac net sales and unit sales increased in all of the Company’s operating segments.
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622
Mac ASPs decreased during 2014 compared to 2013 primarily due to price reductions on certain Mac models and a shift in mix towards Mac portable systems.
0001193125-14-383437/full-submission.txt
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Mac net sales and unit sales for 2013 were down or relatively flat in all of the Company’s operating segments.
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Mac ASPs increased slightly partially offsetting the impact of lower unit sales on net sales.
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625
The decline in Mac unit sales and net sales reflected the overall weakness in the market for personal computers.
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