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[inaudible 00:07:49]. [inaudible 00:07:49]. yeah. some of these other folks
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shouldn't be tied to something that's mom and pop shop cute, right?
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right. right. the big stick that people get on is that,
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there's some words floating around out there in the blogosphere that don't belong attached to the brand that it's representing. right. and i think that it's
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going to be the hangover. right. right?
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right. whereas today, you just go to azlyrics dot com and you know everything.
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not everybody does, and not everybody likes the way that music and advertising is. not everybody's a fan of youtube, not everybody's a fan of hell social media.
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right. yeah. i think that we are getting to a new level of sophistication, and going back in history. so whit does
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bring up ... talking about [inaudible]
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jeans. yeah. that's dead on. there was a spot done for telecom new zealand, by saatchi and saatchi. and i don't remember what year it was, but used cat stevens'
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father and son. because i am a father of two kids,
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i watched this commercial, i got a little choked up. i get a little choked up. sure. but it's sublime. it's perfect.
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and the intersection of everything, what we just talked to the good friend, a new awsc family member from brazil about [crosstalk 00:08:33]-
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that goes into what you were talking about earlier too, in as much as, it's a completely different world.
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back in the day, a jingle that was written for a soap company would become a full blown top 40 hit.
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is how different cultures are.
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right. so, right. so, our friends at share the mic, so kevin mays patrick, fifties and sixties when ad music became full songs,
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the hit song by the carpenters, we've only just begun,
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it was originally written by paul williams.
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lma. i always get the acronym.
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you know what? yeah. music sucks, and the perspective in the moment is almost impossible.
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well, and again, this is a bit of a polarizing topic.
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it's, music is one of the things in our lives, not just in our work lives, but in our lives ...
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you know, i think that it's going to be very bright [crosstalk 00:08:44]-
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ok go is another interesting ... i think their music is fantastic.
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and what they did with nfl, with play 60.
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.. was great. i think that we are entering this new era where it's bright, but it's really incumbent upon making sure that the match is absolutely perfect.
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i don't think it can be just a slightly plausible connection.
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.. if it is a tool that is used properly. so [wit 00:08:48] thompson says, i hope we see the end of the misappropriation of songs for poorly matched products. i think that [crosstalk 00:08:54]-
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and touching base once more and just really hammering the nail on
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the idea of people's individual tastes,
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you got elizabeth o at l-o-v-e. she says, "it's valuable exposure as a fan of alt-rock/indie
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band, and they become super popular because of something that they do specifically for a pop culture-y
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'let's sell some things, move some product, make some money' type
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of deal" that they sign on the dotted line. that changes
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things. right. well, i will tell you this:
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i think if you're an artist and, having been in radio for a while and seeing artists who really genuinely want things to
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work for them...
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listen, i remember busta rhymes said this
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once:
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"i might be a long haired hippie freak,
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but i am a big fan of people doing what they love and hopefully being compensated
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accordingly for it, especially for artists, because it is incredibly, incredibly challenging.
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it is unbelievably competitive and if you have an opportunity to spread the word about your talent in the advertising sphere,
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.. you know, really solid music director at an agency, that's just that's just sticking to their guns or [crosstalk 00:09:01]-
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i say 'go for it,' but again, the other side of that is 'you've got to make sure it's perfect.'
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yeah, and let's talk about for every artist who's ever accused russell simmons of stealing from him... let's be honest,
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if you look at some of the bad deals that people signed to get out of the hood and make some money and make a name for themselves,
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there was some crazy stuff that happened. on the flip side of that, in a completely different genre,
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if you look at someone like green river ordinance, it took them 12 years to make it.
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just like social media,
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like smartphones, like mobile technology and everything that goes with it.
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"i'm going to do it my way. this is what i'm going to get paid. i get all the...
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everything's mine and everyone... the big shock and awe of the whole thing was that sinatra didn't even get that kind of a deal!
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today, the bands have much more control. it makes you wonder how much someone like, when we talked about stained, we touched on
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green day which for me, is the biggest one in terms of change and also, the reaction caused by that change... how much would a band like green day
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have felt like they had to change, shift more and do some things, if they came out today?
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there's so much more information. you can google lyrics to a song in five seconds and learn very quickly.
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i think that's... it's a really interesting thing because if you take something in context, even at the beginning of a movie like the hangover-
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yeah, i think that we're getting to a new level of sophistication and... going back in history, wit does bring up talking about [cece r's 00:03:11] fortunate son from american anthem, for lee jeans.... yeah, that's dead-on.
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there was a spot done for telecom new zealand by saatchi & saatchi and i don't remember what year it was, but we used cat stevens' father and son.
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i get a little choked up, but it's sublime, it's perfect.
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our friends at sharethemic... so [kevin mays patrick 00:03:36], 50's and 60's, when ad music became full songs...
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[inaudible 00:09:03] right. so our friends that share the mic, kevin mays, patrick, 50s and 60s when [inaudible 00:09:10] music became full songs.
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who paul williams is, but he was very popular in the 60's and very popular in the 70's.
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that song was actually a jingle for a california bank and it turned into a full-on hit.
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someone mentioned, who the la,
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lma, i can't always get the acronym,
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lma i can't always get the acronym.
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was great. i think that we are entering this new era where it's bright,
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but it's really incumbent upon making sure that the match is absolutely perfect. there has to be... i think it has to be a complete match. i don't think it can be just a slightly plausible connection.
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but it's really incumbent upon making sure that the match is absolutely perfect. i think it has to be a complete match. i don't think it can be just a slightly plausible connection.
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she says "it's valuable exposure as a fan of alt rock/indie, i love to see my favorite bands kick 'top 40' butt once in awhile,"
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and this goes all the way back to the very first question that we asked today about
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and this goes all the way back to the very first question that we asked today about...
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specifically for a pop culture-y 'let's sell some things, move some product, make some money'
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type of deal that they signed on the dotted line, right? that changes things.
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listen, i remember buster rhymes said this once,
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just make sure that you are getting the best deal that you can get.
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i might be a long-haired hippie freak, but i am a big fan of people doing what they love
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and hopefully being compensated accordingly for it, especially for artists, because it is incredibly,
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incredibly challenging. it is unbelievably competitive
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and if you have an opportunity to spread the word about your talent in the advertising sphere, i say, 'go for it.' the other side of that is 'you got to make sure it's perfect match.'
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yeah, and let's talk about for every artist who's ever accused russell simmons of stealing from him
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and let's be honest, if you look at some of the bad deals that people signed to get out of the hood and make some money and make a name for themselves,
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there was some crazy stuff that happened. on the flip side of that, in a completely different genre, if you look at someone like green river ordinance, it took them 12 years to make it. they finally get their big contract deal.
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they're doing cross-country or international tours,
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they just left the label! they're going to... their next album is all on them.
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just like social media, like smartphones, like mobile technology and everything that goes with it,
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the world of music, in and of itself, is a dramatically different landscape than it has ever been.
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it was a huge deal. ray charles was the one who said "i'm going to do it my way. this is going to get paid.
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i get all the... everything's mine and everyone..." the big shock and awe of the whole thing was that sinatra didn't even get that kind of a deal.
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how much would a band like green day have felt like they had to change, shift more and do some things, if they came out today?
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.. how much would a band like green day have felt like they had to change shift, morph and do some things if they came out today?
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and this week, with a very special bonus episode that you are about to hear... before i left, i recorded a bunch of episodes and that's what you guys have been listening to.
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i bought my first car like a year and a half ago. it was great. in my life.
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okay. well, you'll sort of have to explain that as we go.
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then mix them all up the decks, right? yeah. if that's what you do, so we mixed them up. i had... i mixed up green and red. whatever-
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