text stringlengths 0 353 | EmoClass stringclasses 10
values | EmoAct float64 1 7 | EmoVal float64 1 7 | EmoDom float64 1 7 | SpkrID stringlengths 1 7 | Gender stringclasses 3
values |
|---|---|---|---|---|---|---|
yes. so with the deposit bonds, people would make property purchases and they would... | N | 4.2 | 4 | 4.6 | 20 | Female |
would take up a deposit bond with us, and then it might be that they've purchased the property that's not due for completion for two years. and then- | O | 5 | 4.2 | 4.8 | 1240 | Female |
24 months later, they come back to us and they say, "what do i do now with this deposit bond? | N | 5.4 | 4.6 | 5.8 | 20 | Female |
because i need to settle." so that's where we started getting into the home lending side of things. and my business partner, david, he had a | X | 3.8 | 4.8 | 4.4 | 20 | Female |
mortgage manager at the time and that's the step into lending. | N | 4.2 | 4.6 | 4.2 | 20 | Female |
okay. so what did you personally start doing at this stage? did you change roles from knocking on doors and selling to something else? | N | 4.2 | 4.8 | 4.4 | 19 | Male |
look, i became the underwriter for a long period of time. so i got caught in the detail of underwriting the bonds, because | N | 3.833333 | 3.333333 | 4.333333 | 20 | Female |
yes, we'd go out together to pitch the case, initially, but then someone actually has to underwrite the- | O | 5 | 4 | 5.2 | 20 | Female |
technical side, i learned it and it was when we started the online business, i was the online lending business- | H | 5.6 | 4 | 5.4 | 1240 | Female |
... hire a tech firm to build a complete online platform for you, that's, i'm assuming, designed to bring clients who need loans. | N | 4.2 | 4.4 | 5.4 | 19 | Male |
it's actually just like your clients. we just built a website. and we told the story on our website and we got smart about how we got eyeballs. | H | 4.8 | 5 | 5 | 20 | Female |
it was about understanding how to get eyeballs to our site. and then once we got eyeballs to our site, it was about how do we convert that business and | H | 5 | 5.6 | 5.8 | 20 | Female |
have those conversations with people who want to engage with us so that they then want to fully convert into a loan application? | X | 4 | 5.4 | 5 | 20 | Female |
and rate city, canstar, home loan finder, help me choose, infochoice, this was early, around those early | N | 4.8 | 4.8 | 4.8 | 20 | Female |
down loans, so that we could qualify for canstar five star ratings. and because we qualified for those ratings, and also because | N | 4.2 | 4.4 | 4.8 | 20 | Female |
our price was so sharp, because we didn't have branches, we didn't disseminate our products through our mortgage brokers, we just simply offered them direct, | N | 4.6 | 4.4 | 5 | 20 | Female |
these financial comparison sites would rank us. and it gave the perception, i think, to many people coming to those financial comparison sites, | N | 3.6 | 4.4 | 3.6 | 20 | Female |
almost like a third party endorsement from those comparison sites. | N | 3.8 | 3.8 | 4.2 | 20 | Female |
right. so you really leveraged that trend towards using comparison shop. | N | 4 | 4.4 | 4 | 19 | Male |
that brought you a lot of your audience. is it fair to say that most of your initial online business came from that comparison sites? | N | 2.6 | 4.2 | 3.8 | 19 | Male |
yes, absolutely. it did. and it continued that way for a very, very long time. and it served us well, that strategy. | H | 4.2 | 4.6 | 4.2 | 20 | Female |
now, i'm curious for anyone who's listening into this, because comparison shopping is something that's becoming common in a lot of industries, | N | 3.466667 | 4.2 | 4.333333 | 19 | Male |
is there any tricks you can share with us on how to rank well in those sorts of things? is it just a case of having the lowest price? | O | 4.6 | 4.6 | 4.4 | 19 | Male |
or like you said, getting yourself the right kind of badge of credibility to make sure people choose you? | N | 4.2 | 4 | 4.2 | 19 | Male |
i think it's important to establish relationships, and also consistency. a lot of these comparison sites really... ... | N | 5.076923 | 5.307692 | 5.230769 | 20 | Female |
we built solid relationships, i think, because we were consistently there. and so that obviously meant revenue for the financial- | N | 4.6 | 4.6 | 4.8 | 1240 | Female |
comparison site, but it also, they could be relying on us to deliver consistency, which is what they wanted to be showing to their... | N | 4.2 | 3.8 | 4.2 | 20 | Female |
they're very well known. so we were a challenger brand. and being this challenger, the underdog, if you like, we had to position ourselves that way. | N | 5.125 | 4.875 | 5.125 | 20 | Female |
and i think it resonated with a lot of people. a really difficult time was during the gfc. when the gfc... | N | 4.8 | 4.6 | 4.8 | 20 | Female |
[inaudible 00:03:18], all of that was difficult. there were players that were pulling out of the market. we had to get really lean and mean. | A | 4.764706 | 3.411765 | 5.176471 | 20 | Female |
... continue to believe in this, is that for there to be good competition in the market, there needs to be a healthy- | H | 4.4 | 4.8 | 5 | 1240 | Female |
i can still imagine it would have been challenging, it's always challenging to go up against such large companies. but can you take us forward, heidi, with a stake custodians, then, so you- | X | 5 | 4.6 | 5.4 | 19 | Male |
... did, is we made sure we developed a broader content strategy. and this is where it is really important to... ... | N | 4.1 | 4.4 | 4.6 | 20 | Female |
comparison sites because new competitors were coming into the market. so a big part of our play was to look for | N | 4.6 | 4.4 | 5.2 | 20 | Female |
an investor so that we could expand beyond just being able to... | N | 5.2 | 4.4 | 5.4 | 20 | Female |
when we sold the majority ownership in the business in 2011, what was appealing for that is, it allowed us to... ... | N | 4.5 | 4.9 | 4.85 | 20 | Female |
... not just grow organically, but to have more serious growth. because we could invest in a broader content strategy, where we would do the- | X | 5.2 | 4.2 | 5.4 | 1240 | Female |
videos, and the podcasts. and we would be really looking, at that point, in becoming an expert positioning, putting out the content so that we could | X | 4.571429 | 4 | 4.571429 | 20 | Female |
google analytics and you saw where did people come from. they came from all over. | X | 4.2 | 3.8 | 4.2 | 20 | Female |
okay. so you became a content marketing... | N | 4.833333 | 4.833333 | 4.611111 | 19 | Male |
... completely different clientele to me. i don't know, it's something about financial services, it just sounds so serious compared to helping people | H | 5.2 | 5 | 5 | 19 | Male |
deal with acne or all the various types of people i talk to in blogging. but, at the end of the day, you're using the internet just as we are. | H | 5.6 | 5.2 | 4.6 | 19 | Male |
... say on what your comment was, i think having the personality in the brand worked really well though, because yes, you'll rise | N | 4.8 | 5.2 | 4.8 | 20 | Female |
... at the financial services industry, it's all very serious. but i think for state custodians, a big success has been and continues to be, how personable it is- | X | 5 | 4.6 | 4.8 | Unknown | Unknown |
up. and because everybody these days, as you know, is a publisher. and so you actually have to deliver an exception- | H | 5.083333 | 4.75 | 5 | 20 | Female |
... and valued delivering for them an experience that was worthwhile, them becoming advocates for their business, for our business. and- | N | 4.6 | 3.2 | 5 | 1240 | Female |
so how do you control the customer experience and make it personable? is it a case of a training process for hires? or, i mean- | N | 4.444444 | 3.944444 | 4.444444 | 19 | Male |
sales team, like our frontline team talking to consumers, where regional, up near newcastle. and the advantage of that is | N | 4.8 | 4.4 | 4.8 | 20 | Female |
that the price point that you could get seriously qualified impressive characters, who would | N | 4.2 | 4.7 | 4.7 | 20 | Female |
be able to have fabulous conversations with people on the phone, it was attractive. and it | H | 4.2 | 5.2 | 5 | 20 | Female |
certainly, rather than having a call center in the cbd, in one of the major centers in australia, | N | 3.8 | 3.4 | 4.2 | 20 | Female |
being regional, we had lower costs. and at the same time, we didn't make our costs so low by going off shore. so | N | 4.8 | 4.8 | 4.8 | 20 | Female |
people really had those significant interactions with our sales team, who were impressive characters. i mean, they might've been qualified financial | N | 4.8 | 4.4 | 4.4 | 20 | Female |
planners and accountants. so it was, like i said before too, yaro, it was about recruiting people with the right attitude... ... | H | 4.75 | 4.833333 | 5.25 | 20 | Female |
who you are as a sales person, because you basically bring your own story into the conversation. but, i think at the end of the day, it was having people with the- | N | 4.6 | 5 | 4.6 | 20 | Female |
clearly, you're becoming a media personality at the moment, with radio and tv. was that a conscious choice? then you're no longer- | O | 4.8 | 5 | 4.8 | 19 | Male |
... radio and television, and i really enjoyed that process. and i really did love being at an advocate | H | 5 | 6 | 5.4 | 20 | Female |
for something i really believed in. and i suppose, given that when we sold the business, and part of the terms are... | N | 5.2 | 4.6 | 5.3 | 20 | Female |
i had to think, yaro, what do i want to do? and as i said to you earlier, i do believe in following what you're passionate about. | H | 5.25 | 5.166667 | 5.166667 | 20 | Female |
and i had to sit back and go, okay, well, i've been very passionate about state custodians. i've been very passionate about, making sure consumers have a better deal. | X | 5.333333 | 5 | 5.333333 | 20 | Female |
what can i do that really lights the fire within me? and the more i thought about it, the more it dawned on me, what i am really | H | 5.166667 | 5.166667 | 4.583333 | 20 | Female |
passionate about is business. and it was about running a business. it was about seeing a business grow from nothing, | H | 5.888889 | 5.777778 | 5.777778 | 20 | Female |
... and into something substantial that somebody wanted to purchase. and i love the fact that there's so many fabulous stories out there- | H | 4.4 | 5.4 | 4.6 | 1240 | Female |
and about people who are doing disruptive business, i also love, people who are going outside of their comfort zone, outside of the box, | H | 4.666667 | 4.666667 | 5.333333 | 20 | Female |
these sort of people. and hence my foray into radio and television, and i pitched... | X | 4.8 | 4.8 | 5 | 20 | Female |
and the same with doing the entrepreneur show on 2gb, i'd previously been doing the property show. i really enjoyed it. | N | 4.4 | 4.8 | 4.4 | 20 | Female |
i think we're probably quite similar in that, heidi, because i love talking to other entrepreneurs and finding out how they do what they do. | H | 6 | 6 | 5.625 | 19 | Male |
yes, that's right. so at the moment, they will be going to 2gb, and if you google "2gb heidi armstrong," you'll certainly find all of my- | N | 4.6 | 5 | 4.4 | 1240 | Female |
radio content, and the interview that i've done with you on 2db will be there, yaro. in terms of the other material | N | 5.076923 | 4.153846 | 4.769231 | 20 | Female |
that i'm continuing to develop, i will be launching my website very soon, which will be moneytolove.com.au. | H | 4.916667 | 5.25 | 5.083333 | 20 | Female |
i've loved money and finance, and i also want to really encourage people to build their businesses, | N | 4 | 5 | 3.6 | 20 | Female |
to be successful, to get money, but to do it with passion. and that's where the money to love comes from. | H | 4.4 | 5.4 | 4.6 | 20 | Female |
okay. one last question then, so what's heidi doing in the future? obviously you're doing a bit of media now, but it sounds like you've got some other | N | 4.2 | 4.2 | 3.8 | 19 | Male |
big plans. are you planning on starting another company? | N | 4.8 | 4.6 | 4.6 | 19 | Male |
to become, there aren't many women in the business, talking about business. and i'm a woman that really is passionate about business. ... | H | 5 | 4.6 | 4.8 | 20 | Female |
because i think as a woman, it can be a little bit different to the experience that a man faces. | N | 3.6 | 3.8 | 4.4 | 20 | Female |
i totally agree. i'm very tired of attending business networking events with 85% men in attendance. and so few women. | X | 4.6 | 3.4 | 4.6 | 19 | Male |
you should hang out in the finance industry, it's worse- | H | 5.692308 | 4.692308 | 5.461538 | 20 | Female |
surprising, i did go to a blogging conference, which was 85% women. that was a unique experience. i have to say. | H | 5.2 | 5.5 | 5.3 | 19 | Male |
i'm looking forward to seeing what you get up to, and of course, thank you for having me on a your two shows too. that was a unique experience for me to | H | 3.6 | 5.2 | 5 | 19 | Male |
get on mainstream media. i'm so used to online media, and i think there's still some value in the old school media, i'm sure you would agree. | H | 4.555556 | 5.555556 | 5.333333 | 19 | Male |
aw, thank you so much, yaro. it's been a lovely journey having the interactions with you. and similarly, i wish you and the entrepreneur's journey- | H | 5.166667 | 5.333333 | 4.833333 | 20 | Female |
you've been listening to the entrepreneur's journey podcast. i hope you enjoyed the show today. if you'd like to download my other pod- | H | 4.4 | 5.4 | 4.8 | 19 | Male |
it is a wonderful program. yeah. | H | 5.545455 | 6.090909 | 5.090909 | 97 | Male |
hey, guys? yeah? can we just pray for him here for a little bit? sure. didn't i just... | X | 4.4 | 5 | 5 | 169 | Male |
have i seen rumors about them doing a spinoff with the little four chicks? | C | 4.2 | 4 | 4.6 | 98 | Female |
.. so yeah. so not mike huckabee, like megan kelly says. | X | 4.8 | 4.2 | 4.6 | 97 | Male |
i don't know peter from san francisco will know. are those called jumpers in england, as biscuits are? | H | 5.090909 | 5 | 5.272727 | 98 | Female |
this confusion is a key to the development of cancer. whoa. bullshit. | C | 6.083333 | 2.75 | 5.666667 | 97 | Male |
yeah. so, yes. | X | 4.4 | 4.2 | 4.8 | 97 | Male |
i just have to ask, just like ted cruz said the other day [crosstalk 00:00:00:24]. | N | 4.6 | 4.4 | 4.6 | 97 | Male |
she's probably kind of old, carl. she's like my age, okay? so. | H | 5.2 | 4.8 | 5.4 | 98 | Female |
squeaky clean image. i think that guy was being sarcastic. anyway. | X | 4.6 | 4.2 | 4.8 | 97 | Male |
just the last couple of minutes here, we did see a car leave | X | 5.7 | 4.3 | 5.8 | 166 | Male |
here. now we couldn't tell if it was speaker denny hastert. | N | 5.8 | 3.8 | 5.2 | 166 | Male |
it's a long driveway. a few things quickly pop out. one, the garage door at his royal plano, illinois, home was- | N | 5.8 | 5 | 5.2 | 166 | Male |
a federal criminal counts. one, for basically trying to skirt federal banks. | A | 5.5 | 3 | 5.25 | 166 | Male |
the federal government says hastert was paying off someone known only as individual a for prior- | N | 5.769231 | 3.076923 | 5.692308 | 166 | Male |
the indictment says hastert agreed to pay the [inaudible] | X | 5.615385 | 3.538462 | 5.615385 | 166 | Male |
between 2010 and 2012, he withdrew $50,000 without | A | 6.055556 | 2.666667 | 5.777778 | 166 | Male |
Subsets and Splits
No community queries yet
The top public SQL queries from the community will appear here once available.