title string | snapshot_date timestamp[s] | source string | license string | total_creators_in_db int64 | qualified_nations int64 | measured_nations int64 | unmeasurable_nations list | headline dict | nations list |
|---|---|---|---|---|---|---|---|---|---|
World Cup 2026 TikTok Creators by the Numbers | 2026-06-23T00:00:00 | Crawlora creators_search dataset (~3.33M discoverable TikTok creators); aggregate rollups only | CC BY 4.0 | 3,327,485 | 47 | 26 | [
"Iran",
"Iraq",
"Jordan",
"Qatar",
"Uzbekistan",
"Algeria",
"Cabo Verde",
"Congo DR",
"Côte d'Ivoire",
"Ghana",
"Senegal",
"Tunisia",
"Curaçao",
"Haiti",
"Panama",
"Paraguay",
"Uruguay",
"New Zealand",
"Bosnia & Herzegovina",
"Croatia",
"Czechia"
] | {
"measured_creators": 170551,
"weighted_contact_pct": 6.7,
"most_deal_ready": {
"nation": "England (GB)",
"contact_pct": 15.4
},
"least_deal_ready": {
"nation": "Ecuador",
"contact_pct": 1.1
},
"contact_spread_x": 14,
"total_bookable_micro": 5474,
"most_bookable": {
"nation": "Uni... | [
{
"nation": "England (GB)",
"code": "gb",
"confederation": "UEFA",
"creators": 13717,
"verified_pct": 4.3,
"contact_pct": 15.4,
"reach_100k_pct": 23.3,
"reach_1m_pct": 2.3,
"median_followers": 34179,
"micro_pct": 63.7,
"english_pct": 58,
"bookable_micro": 1024
},
... |
World Cup 2026 TikTok Creators — Open Dataset
Per-nation profile of TikTok creators across the 48 nations qualified for the
2026 FIFA World Cup, from Crawlora's creators_search dataset (≈3.33M
discoverable creators), June 2026 snapshot. Aggregate rollups only — counts
and rates by nation, never individual creators.
📊 Study: https://crawlora.net/blog/world-cup-creators-2026
Coverage
A creator's country comes primarily from TikTok's own account region (with a best-effort flag-emoji / place-name bio fallback) and is present on ~7.7% of the dataset. We therefore measure the 170,551 qualified-nation creators who carry a detected country, and rank the 26 of 48 nations with at least 300 of them. Every figure reads as "among established creators with a known country," and country reflects account region, not nationality.
Files
data/world-cup-creators-2026.csv— one row per measurable nation.data/world-cup-creators-2026.json— the same data plus headline aggregates and the list of unmeasurable nations.
Columns
| column | meaning |
|---|---|
nation, code, confederation |
nation name, ISO code (England + Scotland share gb), FIFA confederation |
creators |
creators with this detected country |
verified_pct |
share carrying a verified badge |
contact_pct |
share listing a business-contact email in bio |
reach_100k_pct, reach_1m_pct |
share with ≥100k / ≥1M followers |
median_followers |
median follower count |
micro_pct |
share in the 10k–100k micro tier |
english_pct |
share whose posting language is English |
bookable_micro |
micro-tier creators that also list a contact email |
License
Creative Commons Attribution 4.0 International (CC BY 4.0). Please attribute Crawlora and link back to the study.
Source
Generated from the Crawlora TikTok creators API (/datasets/creators/search).
Learn more: https://crawlora.net
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