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30:08 MANNY: And then you just control the bids by going in there and checking the keyword phrases.
30:13 KEVIN: Yes. I’ve done them automatically, I’ve tested it where I just lower the bids so I get $1 for Pay Per Click to see if I can get someone that goes to page six and sees my product. I wouldn’t recommend continuing that.
30:46 MANNY: So if you’ve got these 15 awesome keyword phrases set up in your manual campaign, do you still find it’s worth it to have 5000 characters’ worth of other keywords if you’re not pushing those through Pay Per Click or is that still super important for the organic side of stuff?
31:08 KEVIN: Amazon has changed and it only allows you to have 5000 characters and it’s not keywords. I take a different approach on that, on a lot of what people and Amazon says is a lie. In my first line I repeat all my main keywords even though they’re in my title or wherever for in case they change the algorithm. In the next few points I fill in with a lot of random words, unique words that are not in my description or bullets or title. Those are just casting a wide net. For example, if I have a dog product in there, I will search for the top dog breeds and I’ll put those in there because if someone is looking for a dog product, they might type in “dog food” and you’ll appear for that. In the last line I will put in Spanish translation of my keywords as there’s a lot of people that do not speak English in the United States and has the second highest population of Spanish people.
35:09 MANNY: That’s awesome information. You basically resurrected a failing product.
35:16 KEVIN: Once I did that for the first product, I went and did it for all my other products. The products are in different categories so it won’t work for every product necessarily, it didn’t work as well for all my other products.
35:49 MANNY: Awesome! How do you deal with misspellings?
35:53 KEVIN: I use the extra space in the last bullet to deal with that and Amazon will autocorrect that too and you’ll land up in more products with the misspellings.
36:35 MANNY: I’ve noticed that too. If you have that keyword on there, it would show in your search and ask “Did you search for this?”. I am actually for a number of highly misspelled keyword phrases.
36:57 KEVIN: With the Spanish and the serum product I had – if you type it in, thousands of products show up and because I’m not doing Pay Per Click, I’m on page four or five for that listing. Also if I’m selling a toy I’d put in ‘toy’ and ‘toys’.
38:39 MANNY: Do you have the Amazon App, the A9 app?
38:49 KEVIN: No, I’ve never seen it.
38:50 MANNY: It’s pretty trippy. A lot of people don’t know about that. I want to talk about brands in terms of actually bidding on those – do you do anything with competitor brands’?
39:23 KEVIN: No, I’ve tested it – if you put words in there and it’s some uncommon brand it doesn’t make a difference but if it’s a major brand, it’s probably not going to work.
39:46 MANNY: So if you’re in a category where they say there’s two or three sellers who are just dominating, 1000 units a month each in sales, would you consider using their brand name?
40:10 KEVIN: What I’ve found works better is if you do a broad Pay Per Click on that for example ‘eyelash serum’, I’ll get people typing in a brand name that’s ‘Unique eye lash serum’ then Amazon won’t give me any searches as they’ve filtered it out. If I leave it as a broad match, just eyelash serum, I can pick up some of the brand stuff.
42:30 MANNY: You said you start 1000 units a time when you’re starting with a new product, is that your standard, do you always do that?
42:45 KEVIN: Yes, that’s my standard. When am looking at my product, I’m pretty confident. If you have less units, you can’t really promote it as you’re going to run out of stock soon. You spend a lot of money to get that product launched and for reviews, you can’t do that with 200 units. Another thing I do is I do inspections in China before the product is shipped to the USA to make sure everything is there that needs to be there and that the products look good. I find that after I’ve started doing the inspections, the products started looking better and I had less problems with my products.
48:29 MANNY: They’ll even do the three-foot Amazon drop test for you.
48:32 KEVIN: I have them drop the master product form three feet because when they’re being shipped, they handle them roughly and you don’t want to deliver a product that has a dent in. I also order a few extra boxes for in case this happens and for returns of products that were never used, so I can resell them then.
50:15 MANNY: For all of you who think that Kevin has all of these things going on…how many people do you have in your company?
50:30 KEVIN: It’s just me.
50:31 MANNY: Outside of hiring a couple freelancers to do your specifications and that, it’s just you?
50:39 KEVIN: I’ve got a bookkeeper coming in once a month as I don’t like doing the nitty gritty stuff. I also have some guys I get to do my packaging. I’ll sit down and do the sketches on paper and send it to them and tell them that’s what we have to create and we’ll communicate back and forth for a week. That’s all for $110. When my pallets come I’ll have someone assist me in removing the pallets and getting Amazon stickers on the boxes and shipping them to Amazon.
52:42 MANNY: You’re one of the few people I know who handles a big amount of inventory who don’t ship them directly to Amazon, you ship the stuff to your house?
52:55 KEVIN: Right now I’m working from my house but it has gotten to the point where I’ll have to get a little warehouse. On the first thousand units I put a PC barcode, not the Amazon code, for in case somebody hi-jacks the product. Now I let Amazon put that label up for me. My inspection company checks everything for me. I ship them via central freight so it costs me $150 instead of $1000 for UPS. I’ll pay that extra 20 cents for them to label it. I’d like to have that eyeball checked.
56:24 MANNY: Especially if your order comes in and it’s $80 000 worth of retail goods, a few dollars more wouldn’t make a difference. For the listeners who say that you can’t do it, you don’t have the time, this guy is doing it alone. You can do it, you just have to take that first step and do it. You can’t just keep learning forever, you’ll have to dive in.
57:00 KEVIN: I’ve been there, I’ve had companies where people worked for me out of a warehouse and I don’t want to get to that position. I cap this, I don’t want it to grow that much. My goal is to get this to $10M by 2019 and I might have to bring on one or two people. I just want to make enough money to survive and enjoy my life.
58:05MANNY: That’s cool. It’s ironic because I will ask a question and you’ll come up with five things and I’ll want to go back to each. This is so full of information. Four-color-box is the technical term for having unlimited color. Are you having your supplier do that or do you have it done and then ship it to your manufacturer?
58:44 KEVIN: I let the supplier do it. I send my designs through to them. I had them change something once and the inspector caught the problem and had them repackage the items.
59:58 MANNY: What does it cost you typically when you’re doing custom boxes?
1:00:15 KEVIN: It depends on the box – I’m not doing a fancy box. I just take their basic template and redo the artwork. It depends on the thickness of the box – sometimes it’s 10 cents, the most expensive is $2.06 and then it’s a really nice, thick box. People eat with their eyes. You have to give a good image of your brand. It adds a sub-consciousness to your product.
1:02:59 MANNY: For your main image itself, do you put your product box in that white background or in the secondary image?
1:03:12 KEVIN: On some products I do put the product box. I put the price box in the background and the product box in front of it. It helps the product to stand out when someone is going through the pages and it’s clean, without “Number one seller!” and “Best seller!” banners. You have to still have a white border around the edge of your image – without it Amazon software sometimes remove the photo.
1:04:46 MANNY: Do you use all your images; do you fill every space?
1:04:48 KEVIN: Yes, I do. I make sure they’re all 1500×1500. I don’t use any image from the factories. I create all my images and try to show my product in context so people can relate. Your second image is important as it is visible when searching.
1:07:10 MANNY: How long does it take your inspector to do an inspection? Many people believe they should get the product out right away, so if you add the inspection process, how much time does that add?
1:07:30 KEVIN: Usually I give the company 48 hours to complete the inspection but they do it in 24 hours. If my product is done on Monday, I can let the inspector know and I’ll have the report back on Wednesday.
1:08:04 MANNY: For protecting your products you use a five wall box and corner protectors. What I the costs of that and can you have all suppliers do that?
1:08:22 KEVIN: Some suppliers don’t do the five corners so I choose three corners and just ask them to but Styrofoam around it. There is an extra cost but it’s not huge – maybe $50 total for the whole shipment.
1:09:05 MANNY: Great! You typically ship these products via sea or air express?
1:09:13 KEVIN: I do both. It depends – I just had 1000 items come in and to ship them by air was going to cost me $2500 and shipping them by sea was going to be $1900 so I just had the whole thing come by air. If the container is heavy, it comes by sea.
1:10:27 MANNY: In a different conversation we were talking about pricing and how people end their products on .95 or .99, you don’t do that?
1:10:38 KEVIN: If you want to make things look more expensive, you put a period with two decimals after them. If you list your product for $39.39, it feels less than to just say $39.00. There’s a psychology and if I list cents, I will do .88 or something unusual to make it stand out.
1:11:56 MANNY: Dealing with your suppliers overseas – do you use any NDA’s or not?
1:12:06 KEVIN: You can do it but it’s just cumbersome. I don’t do it, even on the products I developed, they’re just going to knock you off. I had a product come out and it went through the trademark and everything was fine. They publish it in a little magazine and they have a certain amount of days where someone can raise an objection and there was a law firm that raised an objection to one of my marks and said it was too close to them, it wasn’t worth fighting as it was a big firm, so I changed the packaging.
1:15:36 MANNY: Nice. Maybe we can do a part two and talk about all these other things like 3D printing, tooling for your products and customize the products, how you do some cool ninja things with your Pay Per Click and what you do when inventory is running low. If you want this – tell us on our Facebook group/website. Please also head over to Periscope app and follow me – @mannycoats and get to know me, it’s not all only business. Go to AM/PM Podcast and post your questions there – go over to our Facebook group and request access, it’s called the Amazon FBA High rollers and we’d love to see you there.
This is one of those things I've been meaning to make for ages, but never quite got round to it. I've been freezing my almost-stale bread for a while now in anticipation of it, but now I have an abundance of the stuff and I needed to make bread and butter pudding so that I could free up space in my freezer.
I know people say this all the time, but it's surprising that adding custard ingredients and a few spices to bread can transform it into a really tasty and satisfying pudding. The number of ways in which you could vary this are never-ending, too. You could swap the raisins for chocolate chips, take the cocoa out of the custard mix to make a plain bread and butter pudding, add some mint for a mint chocolate pudding, add some peanut butter... or peanut butter and chocolate chips... maybe even spike it with something? That way, using up stale bread will never be boring, and you'll never feel like you have to make croutons (and let's be honest, how often are you going to eat those croutons?) again.
If I were you, I would find some stale bread (even fresh bread will do) and make some of this immediately. A hot, steaming pudding is the perfect remedy to a cold night, and there are plenty of those coming up. The recipe is based on the one from The Complete Book Of Baking by Carole Clements, but I tweaked it a bit to add a few more spices and the chocolate.
Preheat the oven to 180C/160C and grease an oven proof dish.
Butter the bread and quarter the slices. Layer them over the bottom of the dish, sprinkling raisins between the layers.
Put the double cream, milk, cocoa powder, eggs, sugar, nutmeg and cinnamon in a jug or mixing bowl and whisk until smooth. Pour over the bread slices and tuck in any bread that's sticking out. Leave to soak for 15 mins.
Bake in the oven for 30-40 mins, or until set.
For tips on how to make this pudding lower in calories, take a look at Healthy(ish) Baking.
I'm entering this pudding into November's We Should Cocoa challenge. The challenge was started by Choclette of Chocolate Log Blog and Chele of Chocolate Teapot, and is hosted this month by Nazima of Franglais Kitchen. Nazima has chosen bread for this month's theme, so I suppose a pudding made of chocolate and bread fits in reasonably well.
Chocolate bread and butter pudding sounds like a perfect comfort bake to me. I was amused that you had frozen the perfectly stale bread for the pudding ready for the time you wanted to make it! very organised!
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Thank you so much for sharing your experience. I have the same issues, but it seems no one takes it too seriously. I'm told to exercise more. Jeez. I'm doing as much as I can. I finished chemo in February 2013 and immediately started on Letrozole. I don't feel like I ever recovered from chemo. Then there are the side effects of Letrozole. I seem to have all of them...lucky me. I finish that in February 2018, and I am so looking forward to getting off of them. The pain is often intolerable, but I am determined to finish this. I am so grateful for the advances in breast cancer treatments that have allowed me to survive this long. Hercepetin and perjeta are awesome drugs, but there seems to be little understanding or research of long term health issues in survivorship.
Before Cancer (BC), I was the energizer bunny. After chemo for stage 3c colon cancer from my colonoscopy at 50 with no symptoms, I was the tortoise. I was hit with Chemo Induced Peripheral Neuropathy after I finished my chemo, which felt like my body was short-circuited. I tried various doses of Neurotin but if it helped, it put me to sleep. So I lived in a state of exhaustion from not sleeping well. I discovered the free Livestrong program at The Community YMCA and on those 3 days, I slept from the 1 hr program. Eventually the tingling 24*7 faded to be replaced with numbness. I learned if I needed to be somewhere or do something that I needed to rest up for it. I was scared to death that if I received a job offer, I would not be able to survive the 40+ hour work week, let alone the commute. B vitamins did nothing, I was already on Vitamin D for osteopenia related to celiac disease. My Livestrong yoga teacher kept trying to convince me to try acupuncture but the idea of sticking a needle into me and leaving it there was not going to happen. I look away when they draw blood. Well fast forward 10 months, and I get a job where I can work from home 99% of the time except for this one week workshop. I was surviving working at home by drinking a pot of coffee a day and taking a 20 minute power nap after conference calls with India and Europe ended. I was scared because I did not know how I could attend a workshop without falling asleep or constantly yawning. I made the decision to try acupuncture and oh how I wish I had done it sooner. It really helped with the neuropathy and fatigue! I could crawl into the office and leave with a spring in my step. I continue with acupuncture to this day nearly 3 years later when I need a pick-me-up or offset scanxiety before my scans and oncologist visit.
The Urban Jungle Rooftop hostel, Malaga, Hiszpania : Rezerwuj teraz!
Great hostel I recommend it to everyone. Clean place prepared with taste, very nice helpfull people.
is a key component of a heart-healthy lifestyle. These supplements can help.
Cholesterol. Along with blood pressure and glucose (blood sugar), it’s a factor that you have to keep under control for the sake of your cardiovascular system. What’s more, this waxy material seems to have other ominous connections: A recent study found a link between even moderately elevated cholesterol levels at mid-life and dementia risk in old age.
According to the American Heart Association, total cholesterol levels below 200 mg/dL are desirable. Levels of 240 and above are high risk; anything between 200 and 240 represents a borderline risk area. For LDL (“bad”) cholesterol, less than 100 is good, 190 and above is very high risk, and anything in between falls into a pattern of increasing risk (100-129, near optimal; 130-159, borderline high; 160-189, high). Conversely, you want higher levels of HDL (“good”) cholesterol—less than 40 for men and 50 for women increases heart disease risk.
Cholesterol imbalances are harmful because they contribute to atherosclerosis, the buildup of fatty plaques within arteries that slow blood flow. LDL can become oxidized, a process similar to the rusting of metal. When it does, it can become stuck in the tissue that lines arterial walls. The presence of LDL in arteries attracts blood cells called platelets, which attempt to make repairs; this process causes inflammation, which in turn further stimulates plaque development. Sometimes the plaque becomes unstable, or prone to rupture. If it ruptures a clot can form at the site, which can lead to a heart attack (in the coronary arteries) or stroke (in arteries feeding the brain). HDL, the “good” form of cholesterol, helps shepherd LDL back to the liver for processing.
While atherosclerosis is best known for its cardiovascular consequences, it can cause symptoms elsewhere in the body—anywhere blood flow is reduced by plaque-laden arteries. Plaque buildup in pelvic arteries can lead to erectile dysfunction (ED) in men and is strongly suspected of causing sexual dysfunction in women. Reduced blood supply in the arms and legs, a condition known as peripheral arterial disease (PAD), can cause numbness, weakness and pain.
Not smoking. That should go without saying.
Avoiding such dietary hazards as heavily refined foods (including white bread, pasta, rice and sugar), excessive amounts of table salt and saturated fat, and food grown or processed with pesticides, antibiotics or preservatives.
Not drinking or, at the very least, limiting your alcohol intake. The same goes for caffeine, which acts as a stimulant and diuretic.
Regular relief of stress, which has been linked to inflammation. Meditation, tai chi, yoga and plain ’ol exercise are all known to reduce stress.
Exercise for its own sake; physical activity helps lower both total and LDL while raising HDL.
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A Koi Pond provides a peaceful and quiet place to help you escape from the stress of everyday life. It is also the perfect way to add beauty to any outdoor space. But having a Koi pond does require maintenance to keep it healthy and attractive.
There are so many products available to use in water gardens that are quite overwhelming. Special care is specific to each pond. With the proper care from the beginning, you can avoid costly complications later on. There are effective precautionary steps you can take to keep your Koi pond healthy year around.
Springtime is an important time to get your pond going in the right direction. Anything you did in the winter can be un-done in the spring. Turn on the pump etc.
When the water temperature reaches a contact 50 degrees, start feeding the fish again. A cold weather food is important until the temperature reaches 60 degrees then move to a regular feeding schedule.
Remove any leaves or debris as well as vacuum the sludge from the bottom of the pond.
Pump the water from the pond into a large container and then place the fish into the container filled with the pond water. Once the pond is clean, pump the water back in and then put the fish into the pond.
Begin cleaning the filter as needed.
Remove any dead foliage. Cut plants that have gone brown with age. This reduces buildup and allows the plants more room to grow.
Feed the fish but don’t overfeed.
It’s important to keep the falling leaves from ending up in the pool causing decay. This decay will throw off the ecological balance of the water garden.
Installing leaf netting over the pond will make it easier to maintain.
Water temperature is dropping so it is important to feed the fish less. Once the temperature drops below 50 degrees – stop feeding until spring.
If you have a warm winter day, and the pond begins to warm up, do not be tempted to feed the fish.
Prepare the pond. If you have a small or shallow pond, you may need a floating deicer to keep it above freezing.
If the temperature drops below 40 degrees, reduce the circulation of water by turning off the pump and draining it.
Caring for your Koi pond is both an art and science. Maintenance for your Koi pond changes with the seasons. The health and survival of your plants and fish depend on upon this proper maintenance and care. Art of the Yard can help you build and maintain a beautiful Koi pond protecting your investment.
If you are searching for chicco next to me sheets. I have listed below the various alternatives you can buy. These include the Chicco Next 2 me Crib Sets, the DK Glovesheets fitted cot sheet and Chicco next 2 me sleeping bag.
This is the popular bedding sets from Chicco. The chicco next to me sheets consists of two soft and comfortable, stylish fitted sheets. Designed for comfortable sleeping for your baby. Made from 100 percent natural organic cotton. This means they are kind to young baby’s skin. The sheets all have different animal themed prints. The most popular pattern is a silver dove design.
The duvet crib set consists of two fitted sheets. These sheets are part of the Chicco nursery bedding range. The sheets are to different colours, one and one coloured.
The sheets have generous elasticated corners so that they fit comfortably over the corners of the mattress. As a result, the sheet fits on the mattress with no ceases or folding and the sheet does not slip off the corners easily.