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but the ratings are considerably below expectations and some stations say they may not buy new episodes when their current contracts expire |
meanwhile stations are <unk> because many of them say the show 's distributor viacom inc. is giving an <unk> either sign new long-term commitments to buy future episodes or risk losing cosby to a competitor |
at the same time viacom is trying to persuade stations to make commitments to a different world a <unk> of cosby whose reruns will become available in N |
viacom denies it 's using pressure tactics |
we 're willing to negotiate says dennis <unk> executive vice president of marketing |
we 're offering this plan now because we feel it 's the right time |
but says the general manager of a network affiliate in the midwest i think if i tell them i need more time they 'll take cosby across the street |
viacom 's move comes as the <unk> market is being flooded with situation <unk> that are still running on the networks |
one station manager says he believes viacom 's move is a <unk> strike because the company is worried that cosby ratings will continue to drop in <unk> over the next few years |
cosby is down a full ratings point in the week of oct. N over the same week a year ago according to a.c. nielsen co |
mr. <unk> at viacom says the ratings are rising |
and executives at stations in such major markets as washington <unk> r.i. cleveland <unk> n.c. minneapolis and louisville ky. say they may very well not renew cosby |
dick <unk> the general manager of <unk> the <unk> station in miami for example says the show has been a major disappointment to us |
at the prices we were charged there should have been some return for the dollar |
there was n't |
neil <unk> the general manager of <unk> the cbs affiliate in louisville says cosby gets the station 's highest ratings and he 's pleased |
but he adds i feel pressured disappointed uncomfortable and frankly quite angry with viacom |
the life insurance co. of georgia has officially opened an office in taipei |
david <unk> the company 's representative in taiwan said atlanta-based life of georgia will sell conventional life-insurance products |
life of georgia is part of the <unk> <unk> group based in the netherlands |
in this era of <unk> competition for ad dollars a lot of <unk> magazines are getting pretty <unk> with advertisers <unk> over them in articles and offering pages of <unk> space |
so can a magazine survive by downright <unk> its nose at major advertisers |
garbage magazine billed as the practical journal for the environment is about to find out |
founded by brooklyn n.y. publishing entrepreneur <unk> <unk> garbage made its debut this fall with the promise to give consumers the straight <unk> on the u.s. waste crisis |
the magazine combines <unk> pieces on topics like <unk> <unk> <unk> <unk> on such things as what happens after you flush your toilet and <unk> pieces on alleged environmental offenders |
garbage editors have dumped considerable energy into a <unk> <unk> through supermarket <unk> in a bid to identify corporate america 's good guys and bad boys |
in one feature called in the <unk> editors point out a product they <unk> to be a particularly bad <unk> |
from an advertising standpoint the problem is these offenders are likely to be some of the same folks that are major magazine advertisers these days |
with only two issues under its belt garbage has <unk> some would-be advertisers and raised the <unk> of others |
campbell soup for one is <unk> its <unk> <unk> microwave product was <unk> in the premiere in the <unk> column |
the magazine 's editors ran a giant <unk> of the product with <unk> pointing to the packaging 's <unk> foam <unk> and <unk> film all plastic items they say are <unk> |
it 's precisely the kind of product that 's created the municipal landfill monster the editors wrote |
i think that this magazine is not only called garbage but it is practicing <unk> garbage <unk> a spokesman for campbell soup |
he says campbell was n't even contacted by the magazine for the opportunity to comment |
modifications had been made to the <unk> <unk> product at the time the issue was printed he says making it less an <unk> than was portrayed |
he admits though it is n't one of campbell soup 's better products in terms of <unk> |
campbell soup not surprisingly does n't have any plans to <unk> in the magazine according to its spokesman |
some media experts question whether a young magazine can risk turning off madison avenue 's big <unk> |
you really need the campbell <unk> of the world to be interested in your magazine if you 're going to make a run of it says mike white senior vice president and media director at ddb needham chicago |
the economics of magazine publishing pretty much require that you have a pretty solid base of big-time ad <unk> he adds |
the first two issues featured ads from only a handful of big advertisers including general electric and <unk> coors but the majority were from companies like waste management inc. and <unk> international firms that do n't spend much money advertising and ca n't be relied on to support a magazine over the long haul |
a waste management spokeswoman says its ad in the premiere issue was a one-time purchase and it does n't have any plans to <unk> in future issues |
we do n't spend much on print advertising she says |
but ms. <unk> the magazine 's editor and publisher contends garbage can survive at least initially on subscription revenues |
individual copies of the magazine sell for $ N and yearly <unk> cost $ N |
it is of course printed on recycled paper |
according to ms. <unk> <unk> journal corp. her publishing company printed and sold all N copies of the premiere issue |
the first and second issues sold out on <unk> she says and the magazine has orders for N <unk> |
asked whether potential advertisers will be scared away by the magazine 's direct policy ms. <unk> replies i do n't know and i do n't care |
i 'm not saying advertising revenue is n't important she says but i could n't sleep at night if the magazine bowed to a company because they once took out an ad |
ad notes |
interpublic on tv |
interpublic group said its television programming operations which it expanded earlier this year agreed to supply more than N hours of original programming across europe in N |
it said the programs largely game shows will be provided by its <unk> television unit along with <unk> international a producer and distributor of game shows of which it recently bought N N |
it said that volume makes it the largest supplier of original tv programming in europe |
interpublic is providing the programming in return for advertising time which it said will be valued at more than $ N million in N and $ N million in N |
it plans to sell the ad time to its clients at a discount |
new account |
<unk> financial corp. philadelphia named <unk> palmer brown & <unk> philadelphia as agency of record for its $ N million account |
the business had been handled by <unk> <unk> baltimore |
at&t fax |
american telephone & telegraph 's general business systems division new york awarded the ad account for its fax product line to ogilvy & mather new york a wpp group agency |
billings were n't disclosed for the small account which had been <unk> at young & rubicam new york |
first campaign |
enterprise <unk> inc. breaks its first national ad campaign this week |
the st. louis firm specializes in <unk> <unk> those provided by insurance companies for cars damaged in <unk> |
developed by <unk> free & <unk> new york the $ N million campaign pitches enterprise 's <unk> service and its free <unk> and <unk> service |
<unk> associates |
young & rubicam said it completed its acquisition of <unk> associates a san francisco <unk> firm |
acquisition |
<unk> communications pittsburgh acquired <unk> & co. a los angeles <unk> and <unk> firm |
terms were n't disclosed |
sea containers ltd. said it might increase the price of its $ <unk> buy-back plan if pressed by temple holdings ltd. which made an earlier tender offer for sea containers |
sea containers a hamilton <unk> shipping concern said tuesday that it would sell $ N billion of assets and use some of the proceeds to buy about N N of its common shares for $ N apiece |
the move is designed to ward off a hostile takeover attempt by two european shipping concerns <unk> holding ag and <unk> plc |
in may the two companies through their jointly owned holding company temple offered $ N a share or $ N million for sea containers |
in august temple sweetened the offer to $ N a share or $ N million |
yesterday sea containers ' chief executive officer james <unk> said in an interview that under the <unk> plan sea containers would end up with a cash surplus of approximately $ N million |
about $ N million of that would be allocated to the buy-back leaving about $ N million he said |
that $ N million mr. <unk> said gives us some flexibility in case temple raises its bid |
we are able to increase our price above the $ N level if necessary |
he declined to say however how much sea containers might raise its price |
mr. <unk> speculated that the <unk> that sea containers has means that temple would have to substantially increase their bid if they 're going to top us |
temple however <unk> criticized sea containers ' plan yesterday <unk> it as a highly conditional device designed to <unk> management <unk> shareholders and prevent them from accepting our superior cash offer |
a spokesman for temple estimated that sea containers ' plan if all the asset sales <unk> would result in shareholders receiving only $ N to $ N a share in cash |
the lower figures the spokesman said would stem from preferred shares being converted to common stock and the possibility that sea containers ' subsidiaries might be required to place their shares in the open market |
temple added that sea containers is still mired in legal problems in <unk> where the supreme court has temporarily barred sea containers from buying back its own stock in a case brought by <unk> and <unk> |
the court has indicated it will rule on the case by the end of the month |
temple also said sea containers ' plan raises numerous legal regulatory financial and fairness issues but did n't elaborate |
mr. <unk> said reaction to sea containers ' proposal has been very positive |
in new york stock exchange composite trading yesterday sea containers closed at $ N up N cents |
the transportation department responding to pressure from safety advocates took further steps to impose on light trucks and vans the safety requirements used for automobiles |
the department proposed requiring stronger <unk> for light trucks and minivans beginning with N models |
it also issued a final rule requiring auto makers to <unk> light trucks and minivans with <unk> belts for rear seats beginning in the N model year |
such belts already are required for the vehicles ' front seats |
today 's action transportation secretary samuel skinner said represents another <unk> in the ongoing program to promote vehicle <unk> safety in light trucks and minivans through its extension of passenger car standards |
in september the department had said it will require trucks and minivans to be equipped with the same <unk> <unk> that have long been required on passenger cars |
the big three auto makers said the rule changes were n't surprising because bush administration officials have long said they planned to impose car safety standards on light trucks and vans |
safety advocates including some members of congress have been urging the department for years to extend <unk> requirements to light trucks and vans which now account for almost one-third of all vehicle sales in the u.s. |
they say that many vehicles <unk> as commercial light trucks actually carry more people than cargo and therefore should have the same safety features as cars |
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