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copies of the Bell telephone without having to pay royalties. The establishment of the International Bell Telephone Company in Brussels, Belgium in 1880, as well as a series of agreements in other countries eventually consolidated a global telephone operation. The strain put on Bell by his constant appearances in court, necessitated by the legal battles, eventually resulted in his resignation from the company. On July 11, 1877, a few days after the Bell Telephone Company was established, Bell married Mabel Hubbard (1857–1923) at the Hubbard estate in Cambridge, Massachusetts. His wedding present to his bride was to turn over 1,487
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4202
of his 1,497 shares in the newly formed Bell Telephone Company. Shortly thereafter, the newlyweds embarked on a year-long honeymoon in Europe. During that excursion, Bell took a handmade model of his telephone with him, making it a "working holiday". The courtship had begun years earlier; however, Bell waited until he was more financially secure before marrying. Although the telephone appeared to be an "instant" success, it was not initially a profitable venture and Bell's main sources of income were from lectures until after 1897. One unusual request exacted by his fiancée was that he use "Alec" rather than the
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family's earlier familiar name of "Aleck". From 1876, he would sign his name "Alec Bell". They had four children: The Bell family home was in Cambridge, Massachusetts, until 1880 when Bell's father-in-law bought a house in Washington, D.C.; in 1882 he bought a home in the same city for Bell's family, so they could be with him while he attended to the numerous court cases involving patent disputes. Bell was a British subject throughout his early life in Scotland and later in Canada until 1882 when he became a naturalized citizen of the United States. In 1915, he characterized his
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status as: "I am not one of those hyphenated Americans who claim allegiance to two countries." Despite this declaration, Bell has been proudly claimed as a "native son" by all three countries he resided in: the United States, Canada, and the United Kingdom. By 1885, a new summer retreat was contemplated. That summer, the Bells had a vacation on Cape Breton Island in Nova Scotia, spending time at the small village of Baddeck. Returning in 1886, Bell started building an estate on a point across from Baddeck, overlooking Bras d'Or Lake. By 1889, a large house, christened "The Lodge" was
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completed and two years later, a larger complex of buildings, including a new laboratory, were begun that the Bells would name Beinn Bhreagh (Gaelic: "beautiful mountain") after Bell's ancestral Scottish highlands. Bell also built the Bell Boatyard on the estate, employing up to 40 people building experimental craft as well as wartime lifeboats and workboats for the Royal Canadian Navy and pleasure craft for the Bell family. He was an enthusiastic boater, and Bell and his family sailed or rowed a long series of vessels on Bras d'Or Lake, ordering additional vessels from the H.W. Embree and Sons boatyard in
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Port Hawkesbury, Nova Scotia. In his final, and some of his most productive years, Bell split his residency between Washington, D.C., where he and his family initially resided for most of the year, and Beinn Bhreagh, where they spent increasing amounts of time. Until the end of his life, Bell and his family would alternate between the two homes, but "Beinn Bhreagh" would, over the next 30 years, become more than a summer home as Bell became so absorbed in his experiments that his annual stays lengthened. Both Mabel and Bell became immersed in the Baddeck community and were accepted
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4207
by the villagers as "their own". The Bells were still in residence at "Beinn Bhreagh" when the Halifax Explosion occurred on December 6, 1917. Mabel and Bell mobilized the community to help victims in Halifax. Although Alexander Graham Bell is most often associated with the invention of the telephone, his interests were extremely varied. According to one of his biographers, Charlotte Gray, Bell's work ranged "unfettered across the scientific landscape" and he often went to bed voraciously reading the "Encyclopædia Britannica", scouring it for new areas of interest. The range of Bell's inventive genius is represented only in part by
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the 18 patents granted in his name alone and the 12 he shared with his collaborators. These included 14 for the telephone and telegraph, four for the photophone, one for the phonograph, five for aerial vehicles, four for "hydroairplanes", and two for selenium cells. Bell's inventions spanned a wide range of interests and included a metal jacket to assist in breathing, the audiometer to detect minor hearing problems, a device to locate icebergs, investigations on how to separate salt from seawater, and work on finding alternative fuels. Bell worked extensively in medical research and invented techniques for teaching speech to
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the deaf. During his Volta Laboratory period, Bell and his associates considered impressing a magnetic field on a record as a means of reproducing sound. Although the trio briefly experimented with the concept, they could not develop a workable prototype. They abandoned the idea, never realizing they had glimpsed a basic principle which would one day find its application in the tape recorder, the hard disc and floppy disc drive, and other magnetic media. Bell's own home used a primitive form of air conditioning, in which fans blew currents of air across great blocks of ice. He also anticipated modern
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4210
concerns with fuel shortages and industrial pollution. Methane gas, he reasoned, could be produced from the waste of farms and factories. At his Canadian estate in Nova Scotia, he experimented with composting toilets and devices to capture water from the atmosphere. In a magazine interview published shortly before his death, he reflected on the possibility of using solar panels to heat houses. Bell and his assistant Charles Sumner Tainter jointly invented a wireless telephone, named a photophone, which allowed for the transmission of both sounds and normal human conversations on a beam of light. Both men later became full associates
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in the Volta Laboratory Association. On June 21, 1880, Bell's assistant transmitted a wireless voice telephone message a considerable distance, from the roof of the Franklin School in Washington, D.C., to Bell at the window of his laboratory, some away, 19 years before the first voice radio transmissions. Bell believed the photophone's principles were his life's "greatest achievement", telling a reporter shortly before his death that the photophone was "the greatest invention [I have] ever made, greater than the telephone". The photophone was a precursor to the fiber-optic communication systems which achieved popular worldwide usage in the 1980s. Its master
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4212
patent was issued in December 1880, many decades before the photophone's principles came into popular use. Bell is also credited with developing one of the early versions of a metal detector in 1881. The device was quickly put together in an attempt to find the bullet in the body of U.S. President James Garfield. According to some accounts, the metal detector worked flawlessly in tests but did not find the assassin's bullet partly because the metal bed frame on which the President was lying disturbed the instrument, resulting in static. The president's surgeons, who were skeptical of the device, ignored
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4213
Bell's requests to move the president to a bed not fitted with metal springs. Alternatively, although Bell had detected a slight sound on his first test, the bullet may have been lodged too deeply to be detected by the crude apparatus. Bell's own detailed account, presented to the American Association for the Advancement of Science in 1882, differs in several particulars from most of the many and varied versions now in circulation, by concluding that extraneous metal was not to blame for failure to locate the bullet. Perplexed by the peculiar results he had obtained during an examination of Garfield,
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4214
Bell "proceeded to the Executive Mansion the next morning ... to ascertain from the surgeons whether they were perfectly sure that all metal had been removed from the neighborhood of the bed. It was then recollected that underneath the horse-hair mattress on which the President lay was another mattress composed of steel wires. Upon obtaining a duplicate, the mattress was found to consist of a sort of net of woven steel wires, with large meshes. The extent of the [area that produced a response from the detector] having been so small, as compared with the area of the bed, it
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4215
seemed reasonable to conclude that the steel mattress had produced no detrimental effect." In a footnote, Bell adds, "The death of President Garfield and the subsequent "post-mortem" examination, however, proved that the bullet was at too great a distance from the surface to have affected our apparatus." The March 1906 "Scientific American" article by American pioneer William E. Meacham explained the basic principle of hydrofoils and hydroplanes. Bell considered the invention of the hydroplane as a very significant achievement. Based on information gained from that article, he began to sketch concepts of what is now called a hydrofoil boat. Bell
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4216
and assistant Frederick W. "Casey" Baldwin began hydrofoil experimentation in the summer of 1908 as a possible aid to airplane takeoff from water. Baldwin studied the work of the Italian inventor Enrico Forlanini and began testing models. This led him and Bell to the development of practical hydrofoil watercraft. During his world tour of 1910–11, Bell and Baldwin met with Forlanini in France. They had rides in the Forlanini hydrofoil boat over Lake Maggiore. Baldwin described it as being as smooth as flying. On returning to Baddeck, a number of initial concepts were built as experimental models, including the "Dhonnas
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4217
Beag" (Scottish Gaelic for "little devil"), the first self-propelled Bell-Baldwin hydrofoil. The experimental boats were essentially proof-of-concept prototypes that culminated in the more substantial HD-4, powered by Renault engines. A top speed of was achieved, with the hydrofoil exhibiting rapid acceleration, good stability, and steering, along with the ability to take waves without difficulty. In 1913, Dr. Bell hired Walter Pinaud, a Sydney yacht designer and builder as well as the proprietor of Pinaud's Yacht Yard in Westmount, Nova Scotia to work on the pontoons of the HD-4. Pinaud soon took over the boatyard at Bell Laboratories on Beinn Bhreagh,
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4218
Bell's estate near Baddeck, Nova Scotia. Pinaud's experience in boat-building enabled him to make useful design changes to the HD-4. After the First World War, work began again on the HD-4. Bell's report to the U.S. Navy permitted him to obtain two engines in July 1919. On September 9, 1919, the HD-4 set a world marine speed record of , a record which stood for ten years. In 1891, Bell had begun experiments to develop motor-powered heavier-than-air aircraft. The AEA was first formed as Bell shared the vision to fly with his wife, who advised him to seek "young" help
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4219
as Bell was at the age of 60. In 1898, Bell experimented with tetrahedral box kites and wings constructed of multiple compound tetrahedral kites covered in maroon silk. The tetrahedral wings were named "Cygnet" I, II, and III, and were flown both unmanned and manned ("Cygnet I" crashed during a flight carrying Selfridge) in the period from 1907–1912. Some of Bell's kites are on display at the Alexander Graham Bell National Historic Site. Bell was a supporter of aerospace engineering research through the Aerial Experiment Association (AEA), officially formed at Baddeck, Nova Scotia, in October 1907 at the suggestion of
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4220
his wife Mabel and with her financial support after the sale of some of her real estate. The AEA was headed by Bell and the founding members were four young men: American Glenn H. Curtiss, a motorcycle manufacturer at the time and who held the title "world's fastest man", having ridden his self-constructed motor bicycle around in the shortest time, and who was later awarded the Scientific American Trophy for the first official one-kilometre flight in the Western hemisphere, and who later became a world-renowned airplane manufacturer; Lieutenant Thomas Selfridge, an official observer from the U.S. Federal government and one
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of the few people in the army who believed that aviation was the future; Frederick W. Baldwin, the first Canadian and first British subject to pilot a public flight in Hammondsport, New York; and J. A .D. McCurdy–Baldwin and McCurdy being new engineering graduates from the University of Toronto. The AEA's work progressed to heavier-than-air machines, applying their knowledge of kites to gliders. Moving to Hammondsport, the group then designed and built the "Red Wing", framed in bamboo and covered in red silk and powered by a small air-cooled engine. On March 12, 1908, over Keuka Lake, the biplane lifted
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off on the first public flight in North America. The innovations that were incorporated into this design included a cockpit enclosure and tail rudder (later variations on the original design would add ailerons as a means of control). One of the AEA's inventions, a practical wingtip form of the aileron, was to become a standard component on all aircraft. The "White Wing" and "June Bug" were to follow and by the end of 1908, over 150 flights without mishap had been accomplished. However, the AEA had depleted its initial reserves and only a $15,000 grant from Mrs. Bell allowed it
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to continue with experiments. Lt. Selfridge had also become the first person killed in a powered heavier-than-air flight in a crash of the Wright Flyer at Fort Myer, Virginia, on September 17, 1908. Their final aircraft design, the "Silver Dart", embodied all of the advancements found in the earlier machines. On February 23, 1909, Bell was present as the "Silver Dart" flown by J. A. D. McCurdy from the frozen ice of Bras d'Or made the first aircraft flight in Canada. Bell had worried that the flight was too dangerous and had arranged for a doctor to be on hand.
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With the successful flight, the AEA disbanded and the "Silver Dart" would revert to Baldwin and McCurdy, who began the Canadian Aerodrome Company and would later demonstrate the aircraft to the Canadian Army. Bell was connected with the eugenics movement in the United States. In his lecture "Memoir upon the formation of a deaf variety of the human race" presented to the National Academy of Sciences on November 13, 1883, he noted that congenitally deaf parents were more likely to produce deaf children and tentatively suggested that couples where both parties were deaf should not marry. However, it was his
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4225
hobby of livestock breeding which led to his appointment to biologist David Starr Jordan's Committee on Eugenics, under the auspices of the American Breeders' Association. The committee unequivocally extended the principle to humans. From 1912 until 1918, he was the chairman of the board of scientific advisers to the Eugenics Record Office associated with Cold Spring Harbor Laboratory in New York, and regularly attended meetings. In 1921, he was the honorary president of the Second International Congress of Eugenics held under the auspices of the American Museum of Natural History in New York. Organizations such as these advocated passing laws
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(with success in some states) that established the compulsory sterilization of people deemed to be, as Bell called them, a "defective variety of the human race". By the late 1930s, about half the states in the U.S. had eugenics laws, and California's compulsory sterilization law was used as a model for that of Nazi Germany. Honors and tributes flowed to Bell in increasing numbers as his invention became ubiquitous and his personal fame grew. Bell received numerous honorary degrees from colleges and universities to the point that the requests almost became burdensome. During his life, he also received dozens of
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major awards, medals, and other tributes. These included statuary monuments to both him and the new form of communication his telephone created, including the Bell Telephone Memorial erected in his honor in "Alexander Graham Bell Gardens" in Brantford, Ontario, in 1917. A large number of Bell's writings, personal correspondence, notebooks, papers, and other documents reside in both the United States Library of Congress Manuscript Division (as the "Alexander Graham Bell Family Papers"), and at the Alexander Graham Bell Institute, Cape Breton University, Nova Scotia; major portions of which are available for online viewing. A number of historic sites and other
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marks commemorate Bell in North America and Europe, including the first telephone companies in the United States and Canada. Among the major sites are: In 1880, Bell received the Volta Prize with a purse of 50,000 French francs (approximately US$ in today's dollars) for the invention of the telephone from the French government. Among the luminaries who judged were Victor Hugo and Alexandre Dumas, "fils". The Volta Prize was conceived by Napoleon III in 1852, and named in honor of Alessandro Volta, with Bell becoming the second recipient of the grand prize in its history. Since Bell was becoming increasingly
"Alexander Graham Bell"
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affluent, he used his prize money to create endowment funds (the 'Volta Fund') and institutions in and around the United States capital of Washington, D.C.. These included the prestigious" 'Volta Laboratory Association' "(1880), also known as the" Volta Laboratory "and as the" 'Alexander Graham Bell Laboratory', "and which eventually led to the Volta Bureau (1887) as a center for studies on deafness which is still in operation in Georgetown, Washington, D.C. The Volta Laboratory became an experimental facility devoted to scientific discovery, and the very next year it improved Edison's phonograph by substituting wax for tinfoil as the recording medium
"Alexander Graham Bell"
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4230
and incising the recording rather than indenting it, key upgrades that Edison himself later adopted. The laboratory was also the site where he and his associate invented his "proudest achievement", "the photophone", the "optical telephone" which presaged fibre optical telecommunications while the Volta Bureau would later evolve into the Alexander Graham Bell Association for the Deaf and Hard of Hearing (the AG Bell), a leading center for the research and pedagogy of deafness. In partnership with Gardiner Greene Hubbard, Bell helped establish the publication "Science" during the early 1880s. In 1898, Bell was elected as the second president of the
"Alexander Graham Bell"
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National Geographic Society, serving until 1903, and was primarily responsible for the extensive use of illustrations, including photography, in the magazine. He also served for many years as a Regent of the Smithsonian Institution (1898–1922). The French government conferred on him the decoration of the Légion d'honneur (Legion of Honor); the Royal Society of Arts in London awarded him the Albert Medal in 1902; the University of Würzburg, Bavaria, granted him a PhD, and he was awarded the Franklin Institute's Elliott Cresson Medal in 1912. He was one of the founders of the American Institute of Electrical Engineers in 1884
"Alexander Graham Bell"
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4232
and served as its president from 1891–92. Bell was later awarded the AIEE's Edison Medal in 1914 "For meritorious achievement in the invention of the telephone". The "bel" (B) and the smaller "decibel" (dB) are units of measurement of power level invented by Bell Labs and named after him. Since 1976, the IEEE's Alexander Graham Bell Medal has been awarded to honor outstanding contributions in the field of telecommunications. In 1936, the US Patent Office declared Bell first on its list of the country's greatest inventors, leading to the US Post Office issuing a commemorative stamp honoring Bell in 1940
"Alexander Graham Bell"
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as part of its 'Famous Americans Series'. The First Day of Issue ceremony was held on October 28 in Boston, Massachusetts, the city where Bell spent considerable time on research and working with the deaf. The Bell stamp became very popular and sold out in little time. The stamp became, and remains to this day, the most valuable one of the series. The 150th anniversary of Bell's birth in 1997 was marked by a special issue of commemorative £1 banknotes from the Royal Bank of Scotland. The illustrations on the reverse of the note include Bell's face in profile, his
"Alexander Graham Bell"
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4234
signature, and objects from Bell's life and career: users of the telephone over the ages; an audio wave signal; a diagram of a telephone receiver; geometric shapes from engineering structures; representations of sign language and the phonetic alphabet; the geese which helped him to understand flight; and the sheep which he studied to understand genetics. Additionally, the Government of Canada honored Bell in 1997 with a C$100 gold coin, in tribute also to the 150th anniversary of his birth, and with a silver dollar coin in 2009 in honor of the 100th anniversary of flight in Canada. That first flight
"Alexander Graham Bell"
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4235
was made by an airplane designed under Dr. Bell's tutelage, named the Silver Dart. Bell's image, and also those of his many inventions have graced paper money, coinage, and postal stamps in numerous countries worldwide for many dozens of years. Alexander Graham Bell was ranked 57th among the 100 Greatest Britons (2002) in an official BBC nationwide poll, and among the Top Ten Greatest Canadians (2004), and the 100 Greatest Americans (2005). In 2006, Bell was also named as one of the 10 greatest Scottish scientists in history after having been listed in the National Library of Scotland's 'Scottish Science
"Alexander Graham Bell"
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Hall of Fame'. Bell's name is still widely known and used as part of the names of dozens of educational institutes, corporate namesakes, street and place names around the world. Alexander Graham Bell, who could not complete the university program of his youth, received at least a dozen honorary degrees from academic institutions, including eight honorary LL.D.s (Doctorate of Laws), two Ph.D.s, a D.Sc., and an M.D.: Bell died of complications arising from diabetes on August 2, 1922, at his private estate in Cape Breton, Nova Scotia, at age 75. Bell had also been afflicted with pernicious anemia. His last
"Alexander Graham Bell"
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4237
view of the land he had inhabited was by moonlight on his mountain estate at 2:00 a.m. While tending to him after his long illness, Mabel, his wife, whispered, "Don't leave me." By way of reply, Bell signed "no...", lost consciousness, and died shortly after. On learning of Bell's death, the Canadian Prime Minister, Mackenzie King, cabled Mrs. Bell, saying: Bell's coffin was constructed of Beinn Bhreagh pine by his laboratory staff, lined with the same red silk fabric used in his tetrahedral kite experiments. To help celebrate his life, his wife asked guests not to wear black (the traditional
"Alexander Graham Bell"
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funeral color) while attending his service, during which soloist Jean MacDonald sang a verse of Robert Louis Stevenson's "Requiem": Upon the conclusion of Bell's funeral, "every phone on the continent of North America was silenced in honor of the man who had given to mankind the means for direct communication at a distance". Dr. Alexander Graham Bell was buried atop Beinn Bhreagh mountain, on his estate where he had resided increasingly for the last 35 years of his life, overlooking Bras d'Or Lake. He was survived by his wife Mabel, his two daughters, Elsie May and Marian, and nine of
"Alexander Graham Bell"
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4239
his grandchildren. "U.S. patent images in TIFF format" Alexander Graham Bell Alexander Graham Bell (March 3, 1847 – August 2, 1922) was a Scottish-born scientist, inventor, engineer, and innovator who is credited with inventing and patenting the first practical telephone. He also founded the American Telephone and Telegraph Company (AT&T) in 1885. Bell's father, grandfather, and brother had all been associated with work on elocution and speech and both his mother and wife were deaf, profoundly influencing Bell's life's work. His research on hearing and speech further led him to experiment with hearing devices which eventually culminated in Bell being
"Alexander Graham Bell"
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Anatolia Anatolia (from Greek '; "east" or "[sun]rise"), also known as Asia Minor (Medieval and Modern Greek: ', "small Asia"; ), Asian Turkey, the Anatolian peninsula, or the Anatolian plateau, is the westernmost protrusion of Asia, which makes up the majority of modern-day Turkey. The region is bounded by the Black Sea to the north, the Mediterranean Sea to the south, the Armenian Highlands to the east, and the Aegean Sea to the west. The Sea of Marmara forms a connection between the Black and Aegean Seas through the Bosphorus and Dardanelles straits and separates Anatolia from Thrace on the
Anatolia
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European mainland. The eastern border of Anatolia is traditionally held to be a line between the Gulf of Alexandretta and the Black Sea, bounded by the Armenian Highland to the east and Mesopotamia to the southeast. Thus, traditionally Anatolia is the territory that comprises approximately the western two-thirds of the Asian part of Turkey. Nowadays, Anatolia is also often considered to be synonymous with Asian Turkey, which comprises almost the entire country; its eastern and southeastern borders are widely taken to be Turkey's eastern border. By some definitions, the area called the Armenian highlands lies beyond the boundary of the
Anatolia
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Anatolian plateau. The official name of this inland region is the Eastern Anatolia Region. The ancient inhabitants of Anatolia spoke the now-extinct Anatolian languages, which were largely replaced by the Greek language starting from classical antiquity and during the Hellenistic, Roman and Byzantine periods. Major Anatolian languages included Hittite, Luwian, and Lydian among other more poorly attested relatives. The Turkification of Anatolia began under the Seljuk Empire in the late 11th century and continued under the Ottoman Empire between the late 13th and early 20th centuries. However, various non-Turkic languages continue to be spoken by minorities in Anatolia today, including
Anatolia
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Kurdish, Neo-Aramaic, Armenian, Arabic, Laz, Georgian and Greek. Other ancient peoples in the region included Galatians, Hurrians, Assyrians, Hattians, Cimmerians, as well as Ionian, Dorian, and Aeolian Greeks. The highest mountains in Anatolia are Mount Süphan (4058 m) and Mount Ararat (5123 m). The Euphrates, Araxes Karasu and Murat rivers connect the Anatolian plateau to the South Caucasus and the Upper Euphrates Valley. Along with the Çoruh, these rivers are the longest in Anatolia. Traditionally, Anatolia is considered to extend in the east to an indefinite line running from the Gulf of Alexandretta to the Black Sea, coterminous with the
Anatolia
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Anatolian Plateau. This traditional geographical definition is used, for example, in the latest edition of "Merriam-Webster's Geographical Dictionary", Under this definition, Anatolia is bounded to the east by the Armenian Highlands, and the Euphrates before that river bends to the southeast to enter Mesopotamia. To the southeast, it is bounded by the ranges that separate it from the Orontes valley in Syria (region) and the Mesopotamian plain. Following the Armenian genocide, Ottoman Armenia was renamed "Eastern Anatolia" by the newly established Turkish government. Vazken Davidian terms the expanded use of "Anatolia" to apply to territory formerly referred to as Armenia
Anatolia
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4245
an "ahistorical imposition", and notes that a growing body of literature is uncomfortable with referring to the Ottoman East as "Eastern Anatolia". Most archeological sources consider the boundary of Anatolia to be Turkey's eastern border. The oldest known reference to Anatolia – as “Land of the Hatti” – appears on Mesopotamian cuneiform tablets from the period of the Akkadian Empire (2350–2150 BC). The first recorded name the Greeks used for the Anatolian peninsula, Ἀσία (Asía), presumably echoed the name of the Assuwa league in western Anatolia. As the name "Asia" broadened its scope to apply to other areas east of
Anatolia
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the Mediterranean, Greeks in Late Antiquity came to use the name Μικρὰ Ἀσία ("Mikrá Asía") or Asia Minor, meaning "Lesser Asia" to refer to present-day Anatolia. The English-language name "Anatolia" itself derives from the Greek ("") meaning “the East” or more literally “sunrise” (comparable to the Latin-derived terms "levant" and "orient"). The precise reference of this term has varied over time, perhaps originally referring to the Aeolian, Ionian and Dorian colonies on the west coast of Asia Minor. In the Byzantine Empire, the Anatolic Theme (Ἀνατολικόν θέμα) was a "theme" covering the western and central parts of Turkey's present-day Central
Anatolia
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Anatolia Region. The term "Anatolia" is Medieval Latin. The modern Turkish form of Anatolia, "Anadolu", derives from the Greek name Aνατολή ("Anatolḗ"). The Russian male name Anatoly and the French Anatole share the same linguistic origin. The term "Anatolia" originally referred to a northwestern Byzantine province. By the 12th century Europeans had started referring to Anatolia as "Turchia". It has historically also been called "Asia Minor". In earlier times, it was called "(Land of the) Rûm" by both the Greeks and the Seljuqs. During the era of the Ottoman Empire mapmakers outside the Empire referred to the mountainous plateau in
Anatolia
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4248
eastern Anatolia as Armenia. Other contemporary sources called the same area Kurdistan. Geographers have variously used the terms east Anatolian plateau and Armenian plateau to refer to the region, although the territory encompassed by each term largely overlaps with the other. According to archaeologist Lori Khatchadourian this difference in terminology "primarily result[s] from the shifting political fortunes and cultural trajectories of the region since the nineteenth century." Turkey's First Geography Congress in 1941 created two regions to the east of the Gulf of Iskenderun-Black Sea line named the Eastern Anatolia Region and the Southeastern Anatolia Region, the former largely corresponding
Anatolia
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4249
to the western part of the Armenian Highland, the latter to the northern part of the Mesopotamian plain. According to Richard Hovannisian this changing of toponyms was "necessary to obscure all evidence" of Armenian presence as part of a campaign of genocide denial embarked upon by the newly established Turkish government and what Hovannisian calls its "foreign collaborators". Human habitation in Anatolia dates back to the Paleolithic. Neolithic Anatolia has been proposed as the homeland of the Indo-European language family, although linguists tend to favour a later origin in the steppes north of the Black Sea. However, it is clear
Anatolia
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4250
that the Anatolian languages, the earliest attested branch of Indo-European, have been spoken in Anatolia since at least the 19th century BC. The earliest historical records of Anatolia stem from the southeast of the region and are from the Mesopotamian-based Akkadian Empire during the reign of Sargon of Akkad in the 24th century BC. Scholars generally believe the earliest indigenous populations of Anatolia were the Hattians and Hurrians. The Hattians spoke a language of unclear affiliation, and the Hurrian language belongs to a small family called Hurro-Urartian, all these languages now being extinct; relationships with indigenous languages of the Caucasus
Anatolia
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4251
have been proposed but are not generally accepted. The region was famous for exporting raw materials, and areas of Hattian- and Hurrian-populated southeast Anatolia were colonised by the Akkadians. After the fall of the Akkadian Empire in the mid-21st century BC, the Assyrians, who were the northern branch of the Akkadian people, colonised parts of the region between the 21st and mid-18th centuries BC and claimed its resources, notably silver. One of the numerous cuneiform records dated circa 20th century BC, found in Anatolia at the Assyrian colony of Kanesh, uses an advanced system of trading computations and credit lines.
Anatolia
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4252
Unlike the Akkadians and their descendants, the Assyrians, whose Anatolian possessions were peripheral to their core lands in Mesopotamia, the Hittites were centred at Hattusa (modern Boğazkale) in north-central Anatolia by the 17th century BC. They were speakers of an Indo-European language, the Hittite language, or "nesili" (the language of Nesa) in Hittite. The Hittites originated of local ancient cultures that grew in Anatolia, in addition to the arrival of Indo-European languages. Attested for the first time in the Assyrian tablets of Nesa around 2000BC, they conquered Hattusa in the 18th century BC, imposing themselves over Hattian- and Hurrian-speaking populations.
Anatolia
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4253
According to the widely accepted Kurgan theory on the Proto-Indo-European homeland, however, the Hittites (along with the other Indo-European ancient Anatolians) were themselves relatively recent immigrants to Anatolia from the north. However, they did not necessarily displace the population genetically, they would rather assimilate into the former peoples' culture, preserving the Hittite language however. The Hittites adopted the cuneiform script, invented in Mesopotamia. During the Late Bronze Age circa 1650 BC, they created a kingdom, the Hittite New Kingdom, which became an empire in the 14th century BC after the conquest of Kizzuwatna in the south-east and the defeat of
Anatolia
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4254
the Assuwa league in western Anatolia. The empire reached its height in the 13th century BC, controlling much of Asia Minor, northwestern Syria and northwest upper Mesopotamia. They failed to reach the Anatolian coasts of the Black Sea, however, as a non-Indo-European people, the semi-nomadic pastoralist and tribal Kaskians, had established themselves there, displacing earlier Palaic-speaking Indo-Europeans. Much of the history of the Hittite Empire concerned war with the rival empires of Egypt, Assyria and the Mitanni. The Egyptians eventually withdrew from the region after failing to gain the upper hand over the Hittites and becoming wary of the power
Anatolia
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4255
of Assyria, which had destroyed the Mitanni Empire. The Assyrians and Hittites were then left to battle over control of eastern and southern Anatolia and colonial territories in Syria. The Assyrians had better success than the Egyptians, annexing much Hittite (and Hurrian) territory in these regions. After 1180 BC, during the Late Bronze Age collapse, the Hittite empire disintegrated into several independent Syro-Hittite states, subsequent to losing much territory to the Middle Assyrian Empire and being finally overrun by the Phrygians, another Indo-European people who are believed to have migrated from the Balkans. The Phrygian expansion into southeast Anatolia was
Anatolia
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4256
eventually halted by the Assyrians, who controlled that region. Arameans encroached over the borders of south central Anatolia in the century or so after the fall of the Hittite empire, and some of the Syro-Hittite states in this region became an amalgam of Hittites and Arameans. These became known as Syro-Hittite states. In central and western Anatolia, another Indo-European people, the Luwians, came to the fore, circa 2000 BC. Their language was belonged to the same Anatolic clade as the Hittite. The general consensus amongst scholars is that Luwian was spoken—to a greater or lesser degree—across a large area of
Anatolia
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4257
western Anatolia, including (possibly) Wilusa (Troy), the Seha River Land (to be identified with the Hermos and/or Kaikos valley), and the kingdom of Mira-Kuwaliya with its core territory of the Maeander valley. From the 9th century BC, Luwian regions coalesced into a number of states such as Lydia, Caria and Lycia, all of which had Hellenic influence. From the 10th to late 7th centuries BC, much of Anatolia (particularly the southeastern regions) fell to the Neo-Assyrian Empire, including all of the Syro-Hittite states, Tabal, Kingdom of Commagene, the Cimmerians and Scythians and swathes of Cappadocia. The Neo-Assyrian empire collapsed due
Anatolia
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4258
to a bitter series of civil wars followed by a combined attack by Medes, Persians, Scythians and their own Babylonian relations. The last Assyrian city to fall was Harran in southeast Anatolia. This city was the birthplace of the last king of Babylon, the Assyrian Nabonidus and his son and regent Belshazzar. Much of the region then fell to the short-lived Iran-based Median Empire, with the Babylonians and Scythians briefly appropriating some territory. From the late 8th century BC, a new wave of Indo-European-speaking raiders entered northern and northeast Anatolia: the Cimmerians and Scythians. The Cimmerians overran Phrygia and the
Anatolia
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4259
Scythians threatened to do the same to Urartu and Lydia, before both were finally checked by the Assyrians. The north-western coast of Anatolia was inhabited by Greeks of the Achaean/Mycenaean culture from the 20th century BC, related to the Greeks of south eastern Europe and the Aegean. Beginning with the Bronze Age collapse at the end of the 2nd millennium BC, the west coast of Anatolia was settled by Ionian Greeks, usurping the area of the related but earlier Mycenaean Greeks. Over several centuries, numerous Ancient Greek city-states were established on the coasts of Anatolia. Greeks started Western philosophy on
Anatolia
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4260
the western coast of Anatolia (Pre-Socratic philosophy). In classical antiquity, Anatolia was described by Herodotus and later historians as divided into regions that were diverse in culture, language and religious practices. The northern regions included Bithynia, Paphlagonia and Pontus; to the west were Mysia, Lydia and Caria; and Lycia, Pamphylia and Cilicia belonged to the southern shore. There were also several inland regions: Phrygia, Cappadocia, Pisidia and Galatia. Anatolia is known as the birthplace of minted coinage (as opposed to unminted coinage, which first appears in Mesopotamia at a much earlier date) as a medium of exchange, some time in
Anatolia
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4261
the 7th century BC in Lydia. The use of minted coins continued to flourish during the Greek and Roman eras. During the 6th century BC, all of Anatolia was conquered by the Persian Achaemenid Empire, the Persians having usurped the Medes as the dominant dynasty in Iran. In 499 BC, the Ionian city-states on the west coast of Anatolia rebelled against Persian rule. The Ionian Revolt, as it became known, though quelled, initiated the Greco-Persian Wars, which ended in a Greek victory in 449 BC, and the Ionian cities regained their independence, alongside the withdrawal of the Persian forces from
Anatolia
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4262
their European territories. In 334 BC, the Macedonian Greek king Alexander the Great conquered the peninsula from the Achaemenid Persian Empire. Alexander's conquest opened up the interior of Asia Minor to Greek settlement and influence. Following the death of Alexander and the breakup of his empire, Anatolia was ruled by a series of Hellenistic kingdoms, such as the Attalids of Pergamum and the Seleucids, the latter controlling most of Anatolia. A period of peaceful Hellenization followed, such that the local Anatolian languages had been supplanted by Greek by the 1st century BC. In 133 BC the last Attalid king bequeathed
Anatolia
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4263
his kingdom to the Roman Republic, and western and central Anatolia came under Roman control, but Hellenistic culture remained predominant. Further annexations by Rome, in particular of the Kingdom of Pontus by Pompey, brought all of Anatolia under Roman control, except for the eastern frontier with the Parthian Empire, which remained unstable for centuries, causing a series of wars, culminating in the Roman-Parthian Wars. After the division of the Roman Empire, Anatolia became part of the East Roman, or Byzantine Empire. Anatolia was one of the first places where Christianity spread, so that by the 4th century AD, western and
Anatolia
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4264
central Anatolia were overwhelmingly Christian and Greek-speaking. For the next 600 years, while Imperial possessions in Europe were subjected to barbarian invasions, Anatolia would be the center of the Hellenic world. It was one of the wealthiest and most densely populated places in the Late Roman Empire. Anatolia's wealth grew during the 4th and 5th centuries thanks, in part, to the Pilgrim's Road that ran through the peninsula. Literary evidence about the rural landscape has come down to us from the hagiographies of 6th century Nicholas of Sion and 7th century Theodore of Sykeon. Large urban centers included Ephesus, Pergamum,
Anatolia
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4265
Sardis and Aphrodisias. Scholars continue to debate the cause of urban decline in the 6th and 7th centuries variously attributing it to the Plague of Justinian (541), and the 7th century Persian incursion and Arab conquest of the Levant. In the ninth and tenth century a resurgent Byzantine Empire regained its lost territories, including even long lost territory such as Armenia and Syria (ancient Aram). In the 10 years following the Battle of Manzikert in 1071, the Seljuk Turks from Central Asia migrated over large areas of Anatolia, with particular concentrations around the northwestern rim. The Turkish language and the
Anatolia
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4266
Islamic religion were gradually introduced as a result of the Seljuk conquest, and this period marks the start of Anatolia's slow transition from predominantly Christian and Greek-speaking, to predominantly Muslim and Turkish-speaking (although ethnic groups such as Armenians, Greeks, and Assyrians remained numerous and retained Christianity and their native languages). In the following century, the Byzantines managed to reassert their control in western and northern Anatolia. Control of Anatolia was then split between the Byzantine Empire and the Seljuk Sultanate of Rûm, with the Byzantine holdings gradually being reduced. In 1255, the Mongols swept through eastern and central Anatolia, and
Anatolia
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4267
would remain until 1335. The Ilkhanate garrison was stationed near Ankara. After the decline of the Ilkhanate from 1335–1353, the Mongol Empire's legacy in the region was the Uyghur Eretna Dynasty that was overthrown by Kadi Burhan al-Din in 1381. By the end of the 14th century, most of Anatolia was controlled by various Anatolian beyliks. Smyrna fell in 1330, and the last Byzantine stronghold in Anatolia, Philadelphia, fell in 1390. The Turkmen Beyliks were under the control of the Mongols, at least nominally, through declining Seljuk sultans. The Beyliks did not mint coins in the names of their own
Anatolia
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4268
leaders while they remained under the suzerainty of the Mongol Ilkhanids. The Osmanli ruler Osman I was the first Turkish ruler who minted coins in his own name in 1320s, for it bears the legend "Minted by Osman son of Ertugul". Since the minting of coins was a prerogative accorded in Islamic practice only to a sovereign, it can be considered that the Osmanli, or Ottoman Turks, became formally independent from the Mongol Khans. Among the Turkish leaders, the Ottomans emerged as great power under Osman I and his son Orhan I. The Anatolian beyliks were successively absorbed into the
Anatolia
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4269
rising Ottoman Empire during the 15th century. It is not well understood how the Osmanlı, or Ottoman Turks, came to dominate their neighbours, as the history of medieval Anatolia is still little known. The Ottomans completed the conquest of the peninsula in 1517 with the taking of Halicarnassus (modern Bodrum) from the Knights of Saint John. With the acceleration of the decline of the Ottoman Empire in the early 19th century, and as a result of the expansionist policies of the Russian Empire in the Caucasus, many Muslim nations and groups in that region, mainly Circassians, Tatars, Azeris, Lezgis, Chechens
Anatolia
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4270
and several Turkic groups left their homelands and settled in Anatolia. As the Ottoman Empire further shrank in the Balkan regions and then fragmented during the Balkan Wars, much of the non-Christian populations of its former possessions, mainly Balkan Muslims (Bosnian Muslims, Albanians, Turks, Muslim Bulgarians and Greek Muslims such as the Vallahades from Greek Macedonia), were resettled in various parts of Anatolia, mostly in formerly Christian villages throughout Anatolia. A continuous reverse migration occurred since the early 19th century, when Greeks from Anatolia, Constantinople and Pontus area migrated toward the newly independent Kingdom of Greece, and also towards the
Anatolia
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4271
United States, southern part of the Russian Empire, Latin America and rest of Europe. Following the Russo-Persian Treaty of Turkmenchay (1828) and the incorporation of the Eastern Armenia into the Russian Empire, another migration involved the large Armenian population of Anatolia, which recorded significant migration rates from Western Armenia (Eastern Anatolia) toward the Russian Empire, especially toward its newly established Armenian provinces. Anatolia remained multi-ethnic until the early 20th century (see the rise of nationalism under the Ottoman Empire). During World War I, the Armenian Genocide, the Greek genocide (especially in Pontus), and the Assyrian genocide almost entirely removed the
Anatolia
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4272
ancient indigenous communities of Armenian, Greek, and Assyrian populations in Anatolia and surrounding regions. Following the Greco-Turkish War of 1919–1922, most remaining ethnic Anatolian Greeks were forced out during the 1923 population exchange between Greece and Turkey. Many more have left Turkey since, leaving fewer than 5,000 Greeks in Anatolia today. Since the foundation of the Republic of Turkey in 1923, Anatolia has been within Turkey, its inhabitants being mainly Turks and Kurds (see demographics of Turkey and history of Turkey). Anatolia's terrain is structurally complex. A central massif composed of uplifted blocks and downfolded troughs, covered by recent deposits
Anatolia
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4273
and giving the appearance of a plateau with rough terrain, is wedged between two folded mountain ranges that converge in the east. True lowland is confined to a few narrow coastal strips along the Aegean, Mediterranean, and Black Sea coasts. Flat or gently sloping land is rare and largely confined to the deltas of the Kızıl River, the coastal plains of Çukurova and the valley floors of the Gediz River and the Büyük Menderes River as well as some interior high plains in Anatolia, mainly around Lake Tuz (Salt Lake) and the Konya Basin ("Konya Ovasi"). There are two mountain
Anatolia
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4274
ranges in southern Anatolia: the Taurus and the Zagros mountains. Anatolia has a varied range of climates. The central plateau is characterized by a continental climate, with hot summers and cold snowy winters. The south and west coasts enjoy a typical Mediterranean climate, with mild rainy winters, and warm dry summers. The Black Sea and Marmara coasts have a temperate oceanic climate, with cool foggy summers and much rainfall throughout the year. There is a diverse number of plant and animal communities. The mountains and coastal plain of northern Anatolia experiences humid and mild climate. There are temperate broadleaf, mixed
Anatolia
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4275
and coniferous forests. The central and eastern plateau, with its drier continental climate, has deciduous forests and forest steppes. Western and southern Anatolia, which have a Mediterranean climate, contain Mediterranean forests, woodlands, and scrub ecoregions. Almost 80% of the people currently residing in Anatolia are Turks. Kurds constitute a major community in southeastern Anatolia, and are the largest ethnic minority. Abkhazians, Albanians, Arabs, Arameans, Armenians, Assyrians, Azerbaijanis, Bosnian Muslims, Circassians, Gagauz, Georgians, Serbs, Greeks, Hemshin, Jews, Laz, Levantines, Pomaks, Zazas and a number of other ethnic groups also live in Anatolia in smaller numbers. Bamia is a traditional Anatolian-era stew
Anatolia
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4276
dish prepared using lamb, okra and tomatoes as primary ingredients. Anatolia Anatolia (from Greek '; "east" or "[sun]rise"), also known as Asia Minor (Medieval and Modern Greek: ', "small Asia"; ), Asian Turkey, the Anatolian peninsula, or the Anatolian plateau, is the westernmost protrusion of Asia, which makes up the majority of modern-day Turkey. The region is bounded by the Black Sea to the north, the Mediterranean Sea to the south, the Armenian Highlands to the east, and the Aegean Sea to the west. The Sea of Marmara forms a connection between the Black and Aegean Seas through the Bosphorus
Anatolia
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4277
Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple's software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and
"Apple Inc."
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4278
Xcode. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial success. Over the next few years, Apple shipped new
"Apple Inc."
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4279
computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple's marketing commercials for its products received widespread critical acclaim. However, the high price tag of its products and limited software titles caused problems, as did power struggles between executives at the company. In 1985, Wozniak stepped away from Apple, while Jobs resigned and founded a new company—NeXT—with former Apple employees. As the market for personal computers increased, Apple's computers lost share to lower-priced products, particularly ones that ran the Microsoft Windows operating system. After more executive job shuffles, CEO Gil Amelio in 1997 bought NeXT
"Apple Inc."
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4280
to bring Jobs back. Jobs regained leadership within the company and became the new CEO shortly after. He began to rebuild Apple's status, opening Apple's own retail stores in 2001, acquiring numerous companies to create a portfolio of software titles, and changing some of the hardware used in its computers. The company returned to profitability. In January 2007, Jobs renamed the company Apple Inc., reflecting its shifted focus toward consumer electronics, and announced the iPhone, which saw critical acclaim and significant financial success. In August 2011, Jobs resigned as CEO due to health complications, and Tim Cook became the new
"Apple Inc."
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CEO. Two months later, Jobs died, marking the end of an era for the company. Apple is well known for its size and revenues. Its worldwide annual revenue totaled $265billion for the 2018 fiscal year. Apple is the world's largest information technology company by revenue and the world's third-largest mobile phone manufacturer after Samsung and Huawei. In August 2018, Apple became the first public U.S. company to be valued at over US$1 trillion. The company employs 123,000 full-time employees and maintains 504 retail stores in 24 countries . It operates the iTunes Store, which is the world's largest music retailer.
"Apple Inc."
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4282
, more than 1.3 billion Apple products are actively in use worldwide. The company also has a high level of brand loyalty and is ranked as the world's most valuable brand. However, Apple receives significant criticism regarding the labor practices of its contractors, its environmental practices and unethical business practices, including anti-competitive behavior, as well as the origins of source materials. Apple Computer Company was founded on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne. The company's first product was the Apple I, a computer single-handedly designed and hand-built by Wozniak, and first shown to the public
"Apple Inc."
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4283
at the Homebrew Computer Club. Apple I was sold as a motherboard (with CPU, RAM, and basic textual-video chips), which was less than what is now considered a complete personal computer. The Apple I went on sale in July 1976 and was market-priced at $666.66 ($ in dollars, adjusted for inflation). Apple Computer, Inc. was incorporated on January 3, 1977, without Wayne, who left and sold his share of the company back to Jobs and Wozniak for $800 only a couple weeks after co-founding Apple. Multimillionaire Mike Markkula provided essential business expertise and funding of $250,000 during the incorporation of
"Apple Inc."
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Apple. During the first five years of operations revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980, yearly sales grew from $775,000 to $118million, an average annual growth rate of 533%. The Apple II, also invented by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire. It differed from its major rivals, the TRS-80 and Commodore PET, because of its character cell-based color graphics and open architecture. While early Apple II models used ordinary cassette tapes as storage devices, they were superseded by the introduction of a -inch floppy disk
"Apple Inc."
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drive and interface called the Disk II. The Apple II was chosen to be the desktop platform for the first "killer app" of the business world: VisiCalc, a spreadsheet program. VisiCalc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office. Before VisiCalc, Apple had been a distant third place competitor to Commodore and Tandy. By the end of the 1970s, Apple had a staff of computer designers and a production line. The company introduced the Apple III in May 1980 in an attempt to compete
"Apple Inc."
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with IBM and Microsoft in the business and corporate computing market. Jobs and several Apple employees, including human–computer interface expert Jef Raskin, visited Xerox PARC in December 1979 to see the Xerox Alto. Xerox granted Apple engineers three days of access to the PARC facilities in return for the option to buy 100,000 shares (800,000 split-adjusted shares) of Apple at the pre-IPO price of $10 a share. Jobs was immediately convinced that all future computers would use a graphical user interface (GUI), and development of a GUI began for the Apple Lisa. In 1982, however, he was pushed from the
"Apple Inc."
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Lisa team due to infighting. Jobs then took over Wozniak and Raskin's low-cost-computer project, the Macintosh. A race broke out between the Lisa team and the Macintosh team over which product would ship first. Lisa won the race in 1983 and became the first personal computer sold to the public with a GUI, but was a commercial failure due to its high price tag and limited software titles. On December 12, 1980, Apple went public at $22 per share, generating more capital than any IPO since Ford Motor Company in 1956, and immediately creating 300millionaires. In 1984, Apple launched the
"Apple Inc."
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Macintosh, the first personal computer to be sold without a programming language. Its debut was signified by "1984", a $1.5million television commercial directed by Ridley Scott that aired during the third quarter of Super Bowl XVIII on January 22, 1984. The commercial is now hailed as a watershed event for Apple's success and was called a "masterpiece" by CNN and one of the greatest commercials of all time by "TV Guide". The Macintosh initially sold well, but follow-up sales were not strong due to its high price and limited range of software titles. The machine's fortunes changed with the introduction
"Apple Inc."
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of the LaserWriter, the first PostScript laser printer to be sold at a reasonable price, and PageMaker, an early desktop publishing package. It has been suggested that the combination of these three products were responsible for the creation of the desktop publishing market. The Macintosh was particularly powerful in the desktop publishing market due to its advanced graphics capabilities, which had necessarily been built in to create the intuitive Macintosh GUI. In 1985, a power struggle developed between Jobs and CEO John Sculley, who had been hired two years earlier. The Apple board of directors instructed Sculley to "contain" Jobs
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and limit his ability to launch expensive forays into untested products. Rather than submit to Sculley's direction, Jobs attempted to oust him from his leadership role at Apple. Sculley found out that Jobs had been attempting to organize a coup and called a board meeting at which Apple's board of directors sided with Sculley and removed Jobs from his managerial duties. Jobs resigned from Apple and founded NeXT Inc. the same year. Wozniak also left Apple in 1985 to pursue other ventures, stating that the company had "been going in the wrong direction for the last five years". After Jobs'
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and Wozniak's departure, the Macintosh product line underwent a steady change of focus to higher price points, the so-called "high-right policy" named for the position on a chart of price vs. profits. Jobs had argued the company should produce products aimed at the consumer market and aimed for a $1000 price for the Macintosh, which they were unable to meet. Newer models selling at higher price points offered higher profit margin, and appeared to have no effect on total sales as power users snapped up every increase in power. Although some worried about pricing themselves out of the market, the
"Apple Inc."
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high-right policy was in full force by the mid-1980s, notably due to Jean-Louis Gassée's mantra of "fifty-five or die", referring to the 55% profit margins of the Macintosh II. This policy began to backfire in the last years of the decade as new desktop publishing programs appeared on PC clones that offered some or much of the same functionality of the Macintosh but at far lower price points. The company lost its monopoly in this market and had already estranged many of its original consumer customer base who could no longer afford their high-priced products. The Christmas season of 1989
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was the first in the company's history that saw declining sales, and led to a 20% drop in Apple's stock price. Gassée's objections were overruled, and he was forced from the company in 1990. Later that year, Apple introduced three lower cost models, the Macintosh Classic, Macintosh LC and Macintosh IIsi, all of which saw significant sales due to pent-up demand. In 1991, Apple introduced the PowerBook, replacing the "luggable" Macintosh Portable with a design that set the current shape for almost all modern laptops. The same year, Apple introduced System 7, a major upgrade to the operating system which
"Apple Inc."
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added color to the interface and introduced new networking capabilities. It remained the architectural basis for the Classic Mac OS. The success of the PowerBook and other products brought increasing revenue. For some time, Apple was doing incredibly well, introducing fresh new products and generating increasing profits in the process. The magazine "MacAddict" named the period between 1989 and 1991 as the "first golden age" of the Macintosh. Apple believed the Apple II series was too expensive to produce and took away sales from the low-end Macintosh. In the 1990s, Apple released the Macintosh LC, and began efforts to promote
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that computer by advising developer technical support staff to recommend developing applications for Macintosh rather than Apple II, and authorizing salespersons to direct consumers towards Macintosh and away from Apple II. The Apple IIe was discontinued in 1993. The success of Apple's lower-cost consumer models, especially the LC, also led to cannibalization of their higher priced machines. To address this, management introduced several new brands, selling largely identical machines at different price points aimed at different markets. These were the high-end Quadra, the mid-range Centris line, and the ill-fated Performa series. This led to significant market confusion, as customers did
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not understand the difference between models. Apple also experimented with a number of other unsuccessful consumer targeted products during the 1990s, including digital cameras, portable CD audio players, speakers, video consoles, the eWorld online service, and TV appliances. Enormous resources were also invested in the problem-plagued Newton division based on John Sculley's unrealistic market forecasts. Ultimately, none of these products helped and Apple's market share and stock prices continued to slide. Throughout this period, Microsoft continued to gain market share with Windows by focusing on delivering software to cheap commodity personal computers, while Apple was delivering a richly engineered but
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expensive experience. Apple relied on high profit margins and never developed a clear response; instead, they sued Microsoft for using a GUI similar to the Apple Lisa in "Apple Computer, Inc. v. Microsoft Corp." The lawsuit dragged on for years before it was finally dismissed. At this time, a series of major product flops and missed deadlines sullied Apple's reputation, and Sculley was replaced as CEO by Michael Spindler. By the early 1990s, Apple was developing alternative platforms to the Macintosh, such as A/UX. The Macintosh platform itself was becoming outdated because it was not built for multitasking and because
"Apple Inc."
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several important software routines were programmed directly into the hardware. In addition, Apple was facing competition from OS/2 and UNIX vendors such as Sun Microsystems. The Macintosh would need to be replaced by a new platform or reworked to run on more powerful hardware. In 1994, Apple allied with IBM and Motorola in the AIM alliance with the goal of creating a new computing platform (the PowerPC Reference Platform), which would use IBM and Motorola hardware coupled with Apple software. The AIM alliance hoped that PReP's performance and Apple's software would leave the PC far behind and thus counter Microsoft.
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The same year, Apple introduced the Power Macintosh, the first of many Apple computers to use Motorola's PowerPC processor. In 1996, Spindler was replaced by Gil Amelio as CEO. Amelio made numerous changes at Apple, including extensive layoffs and cut costs. After numerous failed attempts to improve Mac OS, first with the Taligent project and later with Copland and Gershwin, Amelio chose to purchase NeXT and its NeXTSTEP operating system and bring Steve Jobs back to Apple. At the 1997 Macworld Expo, Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh, and
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that Microsoft had made a $150million investment in non-voting Apple stock. On November 10, 1997, Apple introduced the Apple Online Store, which was tied to a new build-to-order manufacturing strategy. The NeXT deal was finalized on February 9, 1997, bringing Jobs back to Apple as an advisor. On July 9, 1997, Amelio was ousted by the board of directors after overseeing a three-year record-low stock price and crippling financial losses. Jobs acted as the interim CEO and began restructuring the company's product line; it was during this period that he identified the design talent of Jonathan Ive, and the pair
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