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a field goal, although the field has not had any major issues since. As is
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customary for Super Bowl games played at natural grass stadiums, the NFL
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re-sodded the field with a new playing surface; a hybrid Bermuda 419 turf.
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NFL and Atlanta Braves field director Ed Mangan stated that the field was
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in "great shape" for gameday. However, the turf showed problem throughout
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the game, with a number of players needing to change their cleats during
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the game and player slipping during plays all throughout the game.
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As the designated home team in the annual rotation between AFC and NFC
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teams, the Broncos elected to wear their road white jerseys with matching
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white pants. Elway stated, "We've had Super Bowl success in our white
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uniforms." The Broncos last wore matching white jerseys and pants in the
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Super Bowl in Super Bowl XXXIII, Elway's last game as Denver QB, when they
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defeated the Atlanta Falcons 34–19. In their only other Super Bowl win in
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Super Bowl XXXII, Denver wore blue jerseys, which was their primary color
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at the time. They also lost Super Bowl XXI when they wore white jerseys,
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but they are 0-4 in Super Bowls when wearing orange jerseys, losing in
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Super Bowl XII, XXII, XXIV, and XLVIII. The only other AFC champion team
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to have worn white as the designated home team in the Super Bowl was the
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Pittsburgh Steelers; they defeated the Seattle Seahawks 21–10 in Super
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Bowl XL 10 seasons prior. The Broncos' decision to wear white meant the
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Panthers would wear their standard home uniform: black jerseys with silver
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pants.
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The Panthers used the San Jose State practice facility and stayed at the
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San Jose Marriott. The Broncos practiced at Stanford University and stayed
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at the Santa Clara Marriott.
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On June 4, 2014, the NFL announced that the practice of branding Super Bowl
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games with Roman numerals, a practice established at Super Bowl V, would
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be temporarily suspended, and that the game would be named using Arabic
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numerals as Super Bowl 50 as opposed to Super Bowl L. The use of Roman
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numerals will be reinstated for Super Bowl LI. Jaime Weston, the league's
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vice president of brand and creative, explained that a primary reason for
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the change was the difficulty of designing an aesthetically pleasing logo
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with the letter "L" using the standardized logo template introduced at
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Super Bowl XLV. The logo also deviates from the template by featuring
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large numerals, colored in gold, behind the Vince Lombardi Trophy, instead
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of underneath and in silver as in the standard logo.
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Various gold-themed promotions and initiatives were held throughout the
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2015 NFL season to tie into the "Golden Super Bowl"; gold-tinted logos
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were implemented across the NFL's properties and painted on fields, the
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numbering of the 50-yard line on fields was colored gold, and beginning on
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week 7, all sideline jackets and hats featured gold-trimmed logos. Gold
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footballs were given to each high school that has had a player or coach
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appear in the Super Bowl, and "homecoming" events were also held by Super
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Bowl-winning teams at games.
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The annual NFL Experience was held at the Moscone Center in San Francisco.
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In addition, "Super Bowl City" opened on January 30 at Justin Herman Plaza
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on The Embarcadero, featuring games and activities that will highlight the
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Bay Area's technology, culinary creations, and cultural diversity. More
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than 1 million people are expected to attend the festivities in San
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Francisco during Super Bowl Week. San Francisco mayor Ed Lee said of the
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highly visible homeless presence in this area "they are going to have to
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leave". San Francisco city supervisor Jane Kim unsuccessfully lobbied for
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the NFL to reimburse San Francisco for city services in the amount of $5
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million.
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In addition, there are $2 million worth of other ancillary events,
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including a week-long event at the Santa Clara Convention Center, a beer,
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wine and food festival at Bellomy Field at Santa Clara University, and a
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pep rally. A professional fundraiser will aid in finding business sponsors
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and individual donors, but still may need the city council to help fund
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the event. Additional funding will be provided by the city council, which
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has announced plans to set aside seed funding for the event.
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The game's media day, which was typically held on the Tuesday afternoon
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prior to the game, was moved to the Monday evening and re-branded as Super
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Bowl Opening Night. The event was held on February 1, 2016 at SAP Center
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in San Jose. Alongside the traditional media availabilities, the event
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featured an opening ceremony with player introductions on a replica of the
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Golden Gate Bridge.
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For the first time, the Super Bowl 50 Host Committee and the NFL have
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openly sought disabled veteran and lesbian, gay, bisexual and
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transgender-owned businesses in Business Connect, the Super Bowl program
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that provides local companies with contracting opportunities in and around
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the Super Bowl. The host committee has already raised over $40 million
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through sponsors including Apple, Google, Yahoo!, Intel, Gap, Chevron, and
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Dignity Health.
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The Super Bowl 50 Host Committee has vowed to be "the most giving Super
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Bowl ever", and will dedicate 25 percent of all money it raises for
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philanthropic causes in the Bay Area. The committee created the 50 fund as
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its philanthropic initiative and focuses on providing grants to aid with
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youth development, community investment and sustainable environments.
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In addition to the Vince Lombardi Trophy that all Super Bowl champions
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receive, the winner of Super Bowl 50 will also receive a large, 18-karat
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gold-plated "50". Each digit will weigh 33 lb (15 kg) for a total of 66 lb
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(30 kg). Like the Lombardi Trophy, the "50" will be designed by Tiffany &
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Co.
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In the United States, the game was televised by CBS, as part of a cycle
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between the three main broadcast television partners of the NFL. The
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network's lead broadcast team of Jim Nantz and Phil Simms called the
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contest, with Tracy Wolfson and Evan Washburn on the sidelines. CBS
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introduced new features during the telecast, including pylon cameras and
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microphones along with EyeVision 360—an array of 36 cameras along the
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upper deck that can be used to provide a 360-degree view of plays and
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"bullet time" effects. (An earlier version of EyeVision was last used in
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Super Bowl XXXV; for Super Bowl 50, the cameras were upgraded to 5K
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resolution.)
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On December 28, 2015, ESPN Deportes announced that they had reached an
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agreement with CBS and the NFL to be the exclusive Spanish-language
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broadcaster of the game, marking the third dedicated Spanish-language
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broadcast of the Super Bowl. Unlike NBC and Fox, CBS does not have a
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Spanish-language outlet of its own that could broadcast the game (though
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per league policy, a separate Spanish play-by-play call was carried on
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