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Sales Volume Pricing
Source: NielsenIQ, J.P. Morgan
Below we lay out some of the most recent POS trends in the U.S. and how KVUE
stacks up against peers among HPC companies. In the last 12 weeks, consumer
takeaway has been in the MSDs in the tracked channels measured by NielsenIQ in
the U.S., which places KVUE in the middle of the pack relative to peers, per the
tables below.
This document is being provided for the exclusive use of DAVID WANG at MARLOWE PARTNERS LP.
42
Andrea Teixeira, CFA AC
(1-212) 622-6735
andrea.f.teixeira@jpmorgan.com
North America Equity Research
29 May 2023 J P M O R G A N
Figure 53: Takeaway Growth in Latest 4-Week Period (YOY change sorted by 4 weeks)
$ Takeaway 1-Wk 4-Wk 12-Wk 52-Wk 1-Wk 4-Wk 12-Wk 52-Wk
HNST 27.8% 24.7% 25.1% 19.8% 22.2% 18.6% 18.7% 17.0%
CHD 6.1% 6.2% 7.8% 6.6% 5.7% 5.7% 5.7% 5.6%
CLX 5.4% 5.2% 7.9% 4.8% 4.4% 4.6% 4.9% 4.3%
PG 6.2% 4.9% 6.4% 6.2% 8.0% 7.1% 6.9% 6.9%
UNLVR 4.1% 4.3% 6.2% 8.6% 5.6% 5.6% 6.0% 5.8%
EPC -1.0% 4.0% 3.1% 4.7% 2.0% 3.0% 2.4% 1.7%
KVUE 2.7% 3.8% 5.4% 1.1% 2.6% 2.3% 1.7% 2.8%
KMB 4.2% 3.0% 3.4% 4.8% 3.3% 2.6% 2.2% 2.5%
REYN 7.8% 2.7% 7.9% 11.2% 8.1% 6.3% 8.1% 7.9%
ENR 1.0% 1.3% 1.9% 6.6% 4.3% 3.8% 4.1% 4.5%
CL 2.4% -0.2% 0.5% 4.8% 0.6% 1.0% 0.7% 2.0%
NWL -24.6% -20.2% -16.8% -11.2% -4.7% -3.7% -3.7% -2.5%
YOY % Change in $ Takeaway 4-Yr CAGR
Source: NielsenIQ, J.P. Morgan. UNLVR (Unilever) is covered by Celine Pannuti.
Figure 54: Weekly Growth Rates for HPC Companies (YOY change sorted by latest week)
$ Takeaway 04/15/23 04/22/23 04/29/23 05/06/23 04/15/23 04/22/23 04/29/23 05/06/23
HNST 13.4% 38.6% 19.7% 27.8% 13.5% 23.5% 15.6% 22.2%
REYN -0.8% 0.1% 4.1% 7.8% 5.3% 5.6% 6.3% 8.1%
PG -0.8% 11.3% 3.1% 6.2% 5.6% 9.4% 5.6% 8.0%
CHD 2.3% 11.9% 4.8% 6.1% 4.1% 7.6% 5.5% 5.7%
CLX 4.5% 9.5% 1.4% 5.4% 4.2% 5.8% 3.9% 4.4%
KMB -2.4% 9.4% 1.1% 4.2% 1.2% 4.1% 2.0% 3.3%
UNLVR -2.6% 10.4% 6.0% 4.1% 3.8% 7.5% 5.8% 5.6%
KVUE 0.8% 11.2% 1.1% 2.7% 1.6% 3.5% 1.6% 2.6%
CL -5.8% 5.8% -2.9% 2.4% -0.9% 3.1% 1.2% 0.6%
ENR 0.0% 6.1% -1.8% 1.0% 3.5% 4.6% 3.0% 4.3%
EPC 10.6% 14.3% -6.2% -1.0% 3.5% 4.7% 1.8% 2.0%
NWL -27.4% -11.5% -16.9% -24.6% -6.0% -1.1% -3.1% -4.7%
YOY % Change in Weekly $ Takeaway 4-Yr CAGR
Source: NielsenIQ, J.P. Morgan. UNLVR (Unilever) is covered by Celine Pannuti.
Figure 55: Company $ Takeaway
Y/Y % Change ranked high to low in latest 4-week period
4-Wk 12-Wk 52-Wk
HNST 24.7% 25.1% 19.8%
CHD 6.2% 7.8% 6.6%
CLX 5.2% 7.9% 4.8%
PG 4.9% 6.4% 6.2%
UNLVR 4.3% 6.2% 8.6%
EPC 4.0% 3.1% 4.7%
KVUE 3.8% 5.4% 1.1%
KMB 3.0% 3.4% 4.8%
REYN 2.7% 7.9% 11.2%
ENR 1.3% 1.9% 6.6%
CL -0.2% 0.5% 4.8%
NWL -20.2% -16.8% -11.2%
Source: NielsenIQ. J.P. Morgan
Figure 56: Company Takeaway 2-Year Stack
Current 4-Week Period Takeaway + YAGO vs. Previous 4-Week + YAGO
Current Last Diff.
ENR 4.0% -6.7% 1076
KMB 16.1% 8.1% 797
EPC 12.5% 5.9% 656
NWL -27.0% -31.6% 460
REYN 17.4% 13.5% 395
CL 5.2% 2.0% 320
KVUE -1.1% -3.1% 201
CLX 5.7% 4.2% 147
UNLVR 10.5% 9.2% 129
PG 11.9% 11.2% 72
CHD 11.5% 11.1% 41
HNST 35.7% 43.4% (771)
Source: NielsenIQ. J.P. Morgan
This document is being provided for the exclusive use of DAVID WANG at MARLOWE PARTNERS LP.
43
Andrea Teixeira, CFA AC
(1-212) 622-6735
andrea.f.teixeira@jpmorgan.com
North America Equity Research
29 May 2023 J P M O R G A N
Figure 57: Y/Y % Change in Units
Y/Y % Change ranked high to low in latest 4-week period
4-Wk 12-Wk 52-Wk
HNST 15.3% 12.6% 7.7%
CHD 1.8% 1.9% -0.7%
PG -2.1% -0.8% -2.4%
KMB -3.6% -4.5% -2.5%
UNLVR -5.3% -3.9% -4.8%
ENR -6.1% -8.5% -9.1%