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711
0.6%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
5.0%
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Vicks Halls Mucinex Ricola
Strepsils Sudafed Robitussin Benylin
Source: Euromonitor, J.P. Morgan
As per NielsenIQ, KVUE lost -133 bps of value share in the four-week period ending
5/6/23, sequentially worse from losing -113 bps as of PYE while gaining +159 bps as of
PY. As it relates to volume share, the company seems to have 􀋘improved􀋙 YTD,
although it lost -3 bps in the four-week period ending 5/6/23 vs. -13 bps PYE but
slightly gained +6 bps as of PY. Below we show how both value and volume share
performed for the 4, 13, and 52 weeks ending 5/6/23 for KVUE and some of its
competitors.
Figure 102: Cough & Cold - U.S. Value Share
For Periods Ending 5/06/23, YOY (bps)
(133)
(230)
(156) (148)
(940)
(94) (93)
(6)
782
184
419
12 36
198
32
813
343
539
401
14
278
(1,200)
(1,000)
(800)
(600)
(400)
(200)
-
200
400
600
800
1,000
KENVUE PROCTER &
GAMBLE
BAYER AG RECKITT PRIVATE
LABEL
CHURCH &
DWIGHT
HALEON
4W 13W 52W
Source: NielsenIQ, J.P. Morgan
Figure 103: Cough & Cold - U.S. Volume Share
For Periods Ending 5/06/23, YOY (bps)
(3)
8
(2)
(0)
(22)
(1) (3)
(0)
28
5
9
6
1 2
(1)
25
7
9
17
0
3
(30)
(20)
(10)
-
10
20
30
40
KENVUE PROCTER &
GAMBLE
BAYER AG RECKITT PRIVATE
LABEL
CHURCH &
DWIGHT
HALEON